<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"><channel><title><![CDATA[Deeply Human Branding]]></title><description><![CDATA[A podcast for authentic brands that are driven by people who care deeply about their work and its human impact. When the road to success or ethical scaling remains unclear or your success feels like a costume, this pod can help. Uncover what brings deep meaning and intense fire to your life & work! Only THEN will you have the DNA necessary to  crafting the best version of your brand.

Authentic branding starts with deep recognition work, which helps you better understand yourself, your journey, and your life’s work. How else to find the thing you move heaven and earth to make happen? Ethical marketing, deeply human brand building, is not something you chase, it's something you uncover then own. 

Owners, creative business owners, changemakers, and freelancers who care about the world don't benefit from traditional branding tools, clinical elevator pitches or hustle culture bravado. Give me a break! Hard pass. If you're hungry for content that actually GETS you and what you're all about, welcome home! Let's explore the messy, human journey of profitably doing what we love. 

Let’s hang out, Bobby Ford
https://bobbyfordbranding.com/ <br/><br/><a href="https://bobbyfordbranding.substack.com?utm_medium=podcast">bobbyfordbranding.substack.com</a>]]></description><link>https://bobbyfordbranding.substack.com/podcast</link><generator>Substack</generator><lastBuildDate>Sat, 18 Jul 2026 20:45:13 GMT</lastBuildDate><atom:link href="https://api.substack.com/feed/podcast/9605863.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Bobby Ford]]></author><copyright><![CDATA[Bobby Ford]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[bobbyfordbranding@substack.com]]></webMaster><itunes:new-feed-url>https://api.substack.com/feed/podcast/9605863.rss</itunes:new-feed-url><itunes:author>Bobby Ford</itunes:author><itunes:subtitle>Authentic brand building for people who care deeply about their work and its impact. </itunes:subtitle><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Bobby Ford</itunes:name><itunes:email>bobbyfordbranding@substack.com</itunes:email></itunes:owner><itunes:explicit>Yes</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Education"><itunes:category text="Self-Improvement"/></itunes:category><itunes:image href="https://substackcdn.com/feed/podcast/9605863/e4fe5de491c7e3d46621ab01d31c82a6.jpg"/><item><title><![CDATA[Chasing Your Deeply Human Dream Business or Authentically Living It?]]></title><description><![CDATA[<p>Why do we feel the profound need to build our <strong>dream business</strong> or our <strong>dream practice? </strong>And why do we care about the <strong>human impact</strong> of that work? To find our why is to find our fire! CHASING algorithms, success, prestige, money, or attention is a harmful loop. Perfectly optimizing ourselves, our brand or our life’s path FEEDS<strong> </strong>our <em>addiction</em> to other peoples’ answers.</p><p>I mean, who THE HELL am I too <em>do these things?</em> This IS NOT a life well lived. It’s just another rat race, a Hell Hound dressed as Santa Clause. Chasing, always chasing – is about filling a void that <strong><em>REFUSES</em></strong> to be fed. Let’s break free from the chase.</p><p>Authentically living your life’s work is making the choice to <strong>put yourself </strong>out there, <em>over and over again</em>, to learn and grow, and to do what you’re meant to do. The feels that live deep in your bones.</p><p>Enjoy!Bobby</p><p><strong>Trust The Brand You Were Born To Build</strong><strong><em>From Frustrated To Focused In 35 Days</em></strong></p><p>You care deeply about your work and its impact, but the road to success remains unclear. This self-paced DIY gets to the heart of what brings meaning and fire to your life & work – <em>THEN</em> we craft your brand.</p><p>Each step <strong>triggers deep recognition,</strong> which helps you better understand yourself and your value. Learning to trust the humanity and talents you bring to the table, determines everything.</p><p>Traditional branding helps you win at the status quo. This journey reveals the <strong>potent superpowers </strong>you’ve long suspected, but have been unable to comprehend or name. That’s a game changer!</p><p><strong>YOU’RE THE SECRET SAUCE!</strong></p><p>* 2 DAY COFFEEHOUSE ORIENTATION</p><p>* SIX 4 DAY INTENSIVES</p><p>* 6 DAY RETREAT EXPERIENCE</p><p>* 3 DAY TOUCHSTONE CEREMONY</p><p><strong>LEARN MORE HERE:</strong> <a target="_blank" href="https://bobbyfordbranding.com/diy-branding-program">https://bobbyfordbranding.com/diy-branding-program</a></p><p><strong>NOT ON SUBSTACK? JOIN THE COMMUNITY HERE:</strong><a target="_blank" href="https://bobbyfordbranding.substack.com/">https://bobbyfordbranding.substack.com/</a></p> <br/><br/>Get full access to Deeply Human Branding at <a href="https://bobbyfordbranding.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">bobbyfordbranding.substack.com/subscribe</a>]]></description><link>https://bobbyfordbranding.substack.com/p/your-dream-business</link><guid isPermaLink="false">substack:post:206590152</guid><dc:creator><![CDATA[Bobby Ford]]></dc:creator><pubDate>Mon, 13 Jul 2026 16:45:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/206590152/9437b0a9e110c07bd9f6dac659633f68.mp3" length="19012304" type="audio/mpeg"/><itunes:author>Bobby Ford</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1188</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/9605863/post/206590152/dfadce18dfb6480ea85c61b00464564e.jpg"/></item><item><title><![CDATA[Recognition Branding, Passion With Profit, & Torching The Status Quo]]></title><description><![CDATA[<p>Recognition branding gets to the heart & soul of what brings FIRE and MEANING to your life and work, and therefore – ignites your deeply human brand. Learning to trust those things determines everything. It’s not about niching down, it’s about digging down! That’s what reveals the things worth fighting for. </p><p>SHOW ME THE MONEY! Let’s replace that movie quote with a concept that is more lasting and meaningful — passion with profit. It vibes like a pull quote, but actually, it’s a crazy powerful business model – when done well.  </p><p>Should you BURN the status quo down to the ground? Hell yeah! But that’s not what ya think. It’s a not a movie moment, it’s a profound moment of <em>PERSONAL TRUTH.</em> This real life story sheds light on what that looks like and how transformative it can be.</p><p>Enjoy!Bobby</p><p><strong>Trust The Brand You Were Born To Build</strong><strong><em>From Frustrated To Focused In 35 Days</em></strong></p><p>You care deeply about your work and its impact, but the road to success remains unclear. This self-paced DIY gets to the heart of what brings meaning and fire to your life & work – <em>THEN</em> we craft your brand.</p><p>Each step <strong>triggers deep recognition,</strong> which helps you better understand yourself and your value. Learning to trust the humanity and talents you bring to the table, determines everything.</p><p>Traditional branding helps you win at the status quo. This journey reveals the <strong>potent superpowers </strong>you’ve long suspected, but have been unable to comprehend or name. That’s a game changer!</p><p><strong>YOU’RE THE SECRET SAUCE!</strong></p><p>* 2 DAY COFFEEHOUSE ORIENTATION</p><p>* SIX 4 DAY INTENSIVES</p><p>* 6 DAY RETREAT EXPERIENCE</p><p>* 3 DAY TOUCHSTONE CEREMONY</p><p><strong>LEARN MORE HERE:</strong> <a target="_blank" href="https://bobbyfordbranding.com/diy-branding-program">https://bobbyfordbranding.com/diy-branding-program</a></p><p><strong>NOT ON SUBSTACK? JOIN THE COMMUNITY HERE:</strong><a target="_blank" href="https://bobbyfordbranding.substack.com/">https://bobbyfordbranding.substack.com/</a></p> <br/><br/>Get full access to Deeply Human Branding at <a href="https://bobbyfordbranding.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">bobbyfordbranding.substack.com/subscribe</a>]]></description><link>https://bobbyfordbranding.substack.com/p/recognition-branding-passion-with-profit</link><guid isPermaLink="false">substack:post:205295604</guid><dc:creator><![CDATA[Bobby Ford]]></dc:creator><pubDate>Mon, 06 Jul 2026 00:12:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/205295604/61e7c191499241eff04f200dbdea6ff3.mp3" length="15539478" type="audio/mpeg"/><itunes:author>Bobby Ford</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>971</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/9605863/post/205295604/5bcc57c15caa64ebbe056a6888f74d65.jpg"/></item><item><title><![CDATA[Creative Freelancers, Self Imposed Agony, and True Freedom]]></title><description><![CDATA[<p>It happens when you pour your heart into a client’s project only to have it  picked apart or treated like a commodity. Although rare, some delay paying you or push for work (for free) beyond the scope. Where do the GOOD CLIENTS hang out? But in truth, it’s not about them, it’s about us.</p><p>In this episode, we talk about sober expectations, contracts, and learning how to better protect our interests. All three are important, but they’re just bandaids. The more meaningful conversation zeros in on the work itself. Creative freelancers thrive when their practice is rooted in structure, boundaries, and the freedom they have long craved.</p><p>Enjoy!Bobby</p><p><strong>NOTE:</strong> You’ll find the micro-agency here (scroll down): <a target="_blank" href="https://bobbyfordbranding.com/about-bobby-ford-branding">https://bobbyfordbranding.com/about-bobby-ford-branding</a></p><p>“Sometimes, the client owns the canvas. Sometimes, the canvas is your own. No matter, create and create again. HONE your craft! Extraordinary work delivers extraordinary independence.”</p><p><strong>Trust The Brand You Were Born To Build</strong><strong><em>From Frustrated To Focused In 35 Days</em></strong></p><p>A deeply human DIY experience to build your dream brand from the inside out! Fed up with branding that feels doesn’t get you? Find the sparks, moments and turning points that change everything.</p><p>Each step intentionally <strong>triggers recognition</strong> that helps you understand yourself on a deeper level. Trusting the instincts, value, and voice that fuel your best work determines everything.</p><p>Traditional branding positions you to win at the status quo. This journey <strong>reveals the potent superpowers</strong><strong> </strong>you’ve long suspected, but have struggled to identify or comprehend. That’s a game changer!</p><p><strong>YOU’RE THE SECRET SAUCE!</strong></p><p>* 2 DAY COFFEEHOUSE ORIENTATION</p><p>* SIX 4 DAY INTENSIVES</p><p>* 6 DAY RETREAT EXPERIENCE</p><p>* 3 DAY TOUCHSTONE CEREMONY</p><p><strong>LEARN MORE HERE:</strong> <a target="_blank" href="https://bobbyfordbranding.com/diy-branding-program">https://bobbyfordbranding.com/diy-branding-program</a></p><p><strong>NOT ON SUBSTACK? JOIN THE COMMUNITY HERE:</strong><a target="_blank" href="https://bobbyfordbranding.substack.com/">https://bobbyfordbranding.substack.com/</a></p> <br/><br/>Get full access to Deeply Human Branding at <a href="https://bobbyfordbranding.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">bobbyfordbranding.substack.com/subscribe</a>]]></description><link>https://bobbyfordbranding.substack.com/p/creative-freelancers-self-imposed-agony-and-freedom</link><guid isPermaLink="false">substack:post:204515360</guid><dc:creator><![CDATA[Bobby Ford]]></dc:creator><pubDate>Wed, 01 Jul 2026 21:33:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/204515360/1e5f21a064c2365b64842c2e2e4150c3.mp3" length="29653984" type="audio/mpeg"/><itunes:author>Bobby Ford</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1853</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/9605863/post/204515360/cbea174a194ad558c992df02f5cdbd27.jpg"/></item><item><title><![CDATA[Build a Profitable, Deeply Human Brand On Your Own Terms]]></title><description><![CDATA[<p>Something I’ve been thinking about this week is that the internet keeps convincing us a profitable brand is built by mastering algorithms, content marketing, audience growth, and personal branding strategies—but the brands, large and small, that stay with us are rarely built that way. They’re built from the inside out by people who care  about their work and its impact. </p><p>A deeply human brand isn’t another marketing tactic; it’s the quiet decision to let your real value and voice – rise to the surface. Yes, that can be terrifying at first. But it takes YEARS off your growth cycles because right out of the gate, you’re connecting with your people. Mentioned in this post is ever so talent <a target="_blank" href="https://substack.com/profile/201169102-shannon-bindler">Shannon Bindler</a>  — so check out her Substack</p><p><strong>Trust The Brand You Were Born To Build</strong><strong><em>From Frustrated To Focused In 35 Days</em></strong></p><p>This is not your typical DIY course. There are no hacks! No promises of untold wealth! It’s a deeply personal journey that reveals the best, most vibrant version of your life’s work. If you care deeply about your work and are fed up with stiff branding that just doesn’t get you, this program could change everything. </p><p>Each experience intentionally <strong>triggers recognition</strong> that helps you understand yourself on a much deeper level. Trusting the instincts, value, and voice that not only fuel your best work, but becomes a brand worth fighting for is what changes everything. </p><p>* 2 DAY COFFEEHOUSE ORIENTATION</p><p>* SIX 4 DAY INTENSIVES</p><p>* 6 DAY RETREAT EXPERIENCE</p><p>* 3 DAY TOUCHSTONE CEREMONY</p><p><strong>CHECK IT OUT HERE:</strong> <a target="_blank" href="https://bobbyfordbranding.com/diy-branding-program">https://bobbyfordbranding.com/diy-branding-program</a></p><p>NOT ON SUBSTACK? JOIN US! CLICK THE LINK BELOW</p><p></p><p><a target="_blank" href="https://bobbyfordbranding.substack.com/">https://bobbyfordbranding.substack.com/</a></p><p></p> <br/><br/>Get full access to Deeply Human Branding at <a href="https://bobbyfordbranding.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">bobbyfordbranding.substack.com/subscribe</a>]]></description><link>https://bobbyfordbranding.substack.com/p/build-a-profitable-deeply-human-brand</link><guid isPermaLink="false">substack:post:203862483</guid><dc:creator><![CDATA[Bobby Ford]]></dc:creator><pubDate>Sat, 27 Jun 2026 17:49:38 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/203862483/3e85ee431da1c405df39dd48f89568f8.mp3" length="15540415" type="audio/mpeg"/><itunes:author>Bobby Ford</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1295</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/9605863/post/203862483/ae1499bf1036d8fa0fbf23538773323f.jpg"/></item></channel></rss>