<![CDATA[Distribution Moat]]>
distributionmoat.substack.com]]>https://distributionmoat.substack.com/podcastSubstackSat, 30 May 2026 23:52:50 GMThttps://api.substack.com/feed/podcast/945063.rssSarin DevrajGreat products don't sell themselves. I'm on a mission to master the art of product marketing — storytelling, positioning, pricing, sales motions, enablement, demos, branding, and growth — and I'm taking you along for the ride.episodicSarin Devrajdistributionmoat@substack.comNo<![CDATA[Positioning in a Crowded Market]]>As a marketing leader who's guided multiple companies through positioning exercises, I've observed a common thread: too many organizations treat positioning as just another marketing task. In reality, it should be your most strategic initiative of the year.

So I sat down with marketing executive from Clari, Gong, and Salesforce Einstein — Julien Sauvage, to get his biggest tips.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit distributionmoat.substack.com]]>https://distributionmoat.substack.com/p/a-strategic-approach-to-market-positioningsubstack:post:151834376Mon, 18 Nov 2024 18:46:28 GMTSarin and Julien SauvageNo223<![CDATA[A Framework for Value-Based Pricing]]>Here’s a concise framework to implement this model effectively:

* Identify the Value Vectors: Determine how your product adds value through one or more of these three key areas:

* Increase in Revenue

* Decrease in Costs

* Decrease in Risk

* Calculate the Value Contribution: Once you understand where your product adds value, quantify the amount your product creates annually.

* Apply the Value-to-Price Multiple: Set your pricing based on the value created. Products aiding in revenue generation can command a higher price, followed by those reducing costs and then risk.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit distributionmoat.substack.com]]>https://distributionmoat.substack.com/p/a-3-step-framework-for-value-basedsubstack:post:144602291Mon, 13 May 2024 21:30:18 GMTSarinNo296