You’ve done the courses. You’ve followed the system. You’ve ticked the boxes on the 60-point list that promised you’d be a millionaire if you just followed it exactly.

And you’re still here. Wondering what you’re doing wrong.

Here’s what Faith Christiansen — bestselling author, business strategist and founder of the Business Builders Society — said to me this week that I want you to really hear:

“The honest ones will tell you they have no idea how they got there. They literally just experimented and something worked and they kept doing it.”

The gurus sold you a system. What they actually did was experiment their way to the top.

That’s not a small distinction. That’s everything.

The 60-Point List Problem

Faith has worked with solopreneurs for years and she sees the same pattern repeatedly — people investing in course after course, list after list, only to find themselves more overwhelmed and less consistent than before they started.

“The simpler it is to execute, the more likely you are to execute. And when you actually execute and can continue to execute because you’re not overwhelmed with a 60-point list — guess what happens?”

The answer isn’t more strategy. It isn’t a better funnel or a bigger list or a more compelling offer.

It’s execution. Consistent, sustainable, simple execution.

And you can only sustain what you actually enjoy.

This landed hard for me personally. I’ve spent years pushing myself through strategies and platforms that felt completely out of alignment — not because I was lazy or uncommitted, but because I was trying to follow someone else’s system in a body and a soul that needed something different.

Love spiritual business, intuitive growth, and a little sacred rebellion? Subscribe to Soulpreneur for free to receive every new post, and you'll be invited into the Sacred & Sassy Collective on Skool, where the Sacred & Sassy Wealthcode AI Experience helps you discover the deeper purpose behind your spiritual gifts and the unique path your soul is here to lead.

The Anti-Guru Truth About Testing

So if there’s no one system, no one way — how do you actually find what works?

You test. In Faith’s world, that means committing to a minimum number of repetitions before you decide something works or doesn’t. Thirty days. Ninety days. Enough time to get real data rather than a knee-jerk reaction.

She shared her own example — she tested premiering her YouTube videos live at a set time every week. Her average view time jumped from two to three minutes to eight to ten minutes. It worked beautifully. She also hated every second of the four hours of editing required to make it happen.

So she quit. Deliberately. With data. And found a new path.

“It’s not that serious. It’s not a failure. It’s all wins and learns.”

For soulpreneurs — and I include myself absolutely in this — we have a tendency to either follow guidance and ignore data entirely, or get so lost in data that we lose our inner voice. Faith’s framework offers a third way. Test it. Feel it. Then decide.

You Don’t Own Your Audience. Here’s What You Do Own.

This is the piece of the conversation I want every soulpreneur who has spent years building on social media to hear.

Every follower on Instagram, every connection on Facebook — you’re renting that relationship. The platform owns the infrastructure. You have no guarantee of access tomorrow. Faith mentioned a client who had over 13,000 followers and a 10,000-person email list. When her accounts were hacked and everything was lost, only 300 people followed her to start again.

300 out of 13,000.

That’s not a rare horror story. That’s an industry-wide reality that most of us haven’t fully reckoned with.

“We are renting. And we’re renting for an indiscriminate amount of time.”

So what do you own? What can you take with you regardless of what any platform decides to do?

Your email list — when it’s truly yours and not trapped inside a platform that controls access to it. Your content in formats you can move and repurpose. Your relationships — the ones with actual depth, not just follower numbers. And increasingly, your AI tools — Faith uses Claude as her backup, downloading assets, creating portable files, building things she can move if she needs to.

This is why Substack feels so different from other platforms. When someone subscribes here, I get their email address. That’s an owned relationship in a way that Instagram followers simply aren’t.

Relationships Outlast Every Platform

This is the thread that ran through the entire conversation and the one I keep coming back to.

Most business coaching tells you to scale, automate, funnel. Get more eyeballs. More followers. More reach.

But Faith’s question is — what’s the depth behind the width?

“You can have more followers. But if you don’t have a relationship with any of those people, they’re not going to follow you and they’re not going to buy from you.”

Her framework isn’t about cold outreach or pitch slapping people in the DMs. It’s about genuine curiosity. Engaging with someone’s post. Sharing something of theirs with a real comment. Building the kind of connection that makes someone think of you when a friend mentions they need exactly what you offer.

“I have a person on Instagram who needs me like crazy. But I know she’s not ready. I’ve never sold to her. She’s purchased a couple of things. She’s referred me to clients that ended up high ticket.”

That’s relationship-first selling. And it’s not a strategy — it’s a way of being in business that happens to generate results.

For soulpreneurs, this is our natural home. We’ve always known that the work sells itself when the relationship is right. The mistake we’ve been making is letting the platforms convince us to abandon that knowing in favour of their algorithm.

Leading Yourself on the Hard Days

This was the piece of the conversation I wasn’t expecting to move me as much as it did.

Faith talked about what she calls a mind movie — a short video you create of yourself in the future you’re building toward, set to music that emotionally connects you to your why. Not a vision board you stop seeing after two weeks. Not an affirmation you can’t make yourself believe. An actual immersive experience you can access in seconds on a hard day.

“All of our goals at the end of the day are about an emotion that we want to feel. And if we can feel that emotion before it happens as if it’s already done — we connect to it and we move the timeline of it coming to us a lot faster.”

That’s not just business strategy. That’s manifestation intelligence. And it’s precisely the kind of thing that soulpreneurs understand at a soul level but often fail to apply practically to their business journey.

On the hard days — when someone’s been unkind on your post, when the episode didn’t get the views you hoped, when the launch was quiet — you need something that pulls you back to your why in 60 seconds. Not a 20-minute meditation you can’t sustain. Something real and immediate and emotionally true.

The One Thing to Do Differently This Week

If you’ve been following someone else’s system and it’s not working — Faith’s advice is simple.

Sit down with a pen and paper and honestly assess what you’re actually doing versus what you think you’re doing. Is the thing not working because the strategy is wrong, or because you’re not fully executing it? Do you actually enjoy it enough to sustain it? Have you given it enough repetitions to know?

And if the honest answer is that you don’t love it — test something else. Without drama. Without calling it failure.

“It’s all wins and learns.”

One more thing she said that I want to leave you with — about pricing, about confidence, about where to start:

“You do not have to charge high ticket prices if you don’t have the confidence to charge high ticket prices. Start with something that feels comfortable. A little bit of a stretch — but not a hurl.”

That landed for a lot of reasons I won’t go into here. But if it landed for you too — you know what to do.

Connect with Faith:

📝 Substack: https://substack.com/@bossfaithc

📱 Instagram & Facebook: @bossfaithc

🌐 Business Builders Society: www.socialsellers.com.au/society

Ready to go deeper?

🔮 If something in this conversation stirred something about where your business is and what needs to shift — the Mystic Medicine Session is where we go to find out what’s actually happening at the energetic level underneath the strategy. 60 minutes. One intention. $199 AUD.

https://kerriewearing.com/mystics-medicine/

🌿 Join the Sacred & Sassy Soulpreneur Rising — free community for soulpreneurs: https://www.skool.com/sacred-sassy-collective-9973/about

✨ Free Soul Strategy Session — 20 minutes, let’s figure out your next move: https://bookme.name/kerriewearing/soul-strategy

Sacred & Sassy Soulpreneur: Spill the Mystic Tea — where mystic wisdom, sacred business, and the conversations nobody else is having — meet.

Hi I’m Kerrie Wearing, a psychic medium soul coach, author and mystic. I work shamanically, in the way that comes from my soul, not a diploma. Over 25+ years I’ve learned more from the mess than the mastery, creating the Sacred & Sassy Wealthcodes® and now developing The Mystic’s Way™.

This Substack is the rebuild of inSpirit Magazine and the vision I’ve been carrying for years: a place for the conversations the spiritual industry isn’t having out loud. I’ve interviewed some of the biggest names in the spiritual world — John Edward, Tony Stockwell, John Holland, Sonia Choquette, Peggy McColl — with a vision of building something like a Hay House for Australia.

Along the way, I got tired of watching spiritual women show up, serve, and not make the income they deserve.

If you’re a soulpreneur trying to build something honest — this is your spot. Because your gifts deserve to change lives, including yours.

There’s a missing half to the spiritual story most of us have been taught. And once you see it, you understand exactly why so many intuitive women are exhausted, second-guessing themselves, and doing everything “right” — while their income still doesn’t reflect the depth of what they carry.

The Question I Ask Before I Even Get Out of Bed

Jill asked me what the single biggest thing is that any of us can do to shift how things are going. My answer is something I've taught for years now — because it's still the simplest, most direct practice I know.

Every morning, before I move, I put my hand over my heart and ask one question: “How does Spirit need to move through me today?”

Then I just go with the first thought, feeling or impression that comes. Some mornings it’s instant. Some mornings it takes a minute to land.

Over years of doing this, it’s built something I didn’t expect: a direct, ongoing dialogue with my higher self. It’s the simplest practice I have — and it’s the one I’d hand to anyone first.

The Half of the Story Nobody Teaches

Here’s the piece I unpacked with Jill that I think matters most.

We’ve all heard the phrase “we are spiritual beings having a human experience.” But most of us were taught to work it from the human side — trying to reach up toward the spirit world, raise our vibration, work our way toward connection.

What if that’s backwards?

I’ve come to understand it differently: we are spirit first. Not something to reach for — something we already are, already connected to, already whole in. When I stopped trying to raise my vibration to “get to” the spirit world and started operating from the fact that I already am spirit, everything shifted. That’s the missing half.

“You’re already healed. You’re already whole. It’s our human circumstances that create the fractures — but if you come back to the fact that you’re spirit first, you heal through joy, not struggle.”

This isn’t semantics. It changes how you build a business, too.

Why So Many Psychic & Mediumship Businesses Feel the Same

One thing I said to Jill that I want to say again here: most of us in this industry are doing the same thing. Readings. Workshops. A sea of sameness.

That’s not a failure of effort. It’s because most of us have been taught to practice mediumship — but not to live it.

When you actually connect with the spirit you are (not just your human personality — your hobbies, your routines, your “who am I” as a person), a different purpose sits underneath your gifts. And that purpose is almost always rooted in your own life journey.

I lost my brother to suicide in my mid-20s. That loss was the catalyst for my entire spiritual awakening. It’s part of why I say to people now: however you’re meant to help others is usually something you had to survive first. You are the case study for your own work.

The Tool I Built From This

This is where the Sacred & Sassy Wealthcode® AI Experience came from. It’s built around 10 archetypes I identified — each one showing a different way someone’s soul is wired to bring their gifts into the world, and the specific blocks that come with it.

For example:

* The Healer archetype (mine) tends to over-give and undercharge

* The Devoted archetype holds everyone else up, often at their own expense

* The Architect archetype builds safety through foundations — savings, structure — sometimes from fear rather than flow

Understanding which one you are isn’t a label — it’s permission. It shows you where your abundance is actually blocked, and what your soul specifically came here to do about it.

Subscribe and discover Sacred & Sassy Wealthcode®

Love spiritual business, intuitive growth, and a little sacred rebellion? Subscribe to Soulpreneur for free to receive every new post, and you'll be invited into the Sacred & Sassy Collective on Skool, where the Sacred & Sassy Wealthcode AI Experience helps you discover the deeper purpose behind your spiritual gifts and the unique path your soul is here to lead.

If You’ve Felt Stuck for Years

I said this to Jill and I’ll say it again here: if you’ve felt stuck for the last 5, 10, 15 years — that’s not a sign something’s wrong with you. It’s a sign the conversation needs to shift.

Not “how do I heal myself” one more time. But “how do I turn what I’ve lived through into something that serves others” — because that shift is exactly where your point of difference lives.

💌 If this resonated, hit subscribe — I share reflections like this most weeks, from the work I’m actually living, not just teaching.

If you’re a coach or entrepreneur wanting to get visible without chasing algorithms, Jill offers a free Client Acquisition Audit over at coachesalchemist.com →.

I’d love to know — where in your life have you been trying to “reach up” toward Spirit, when really you already are Spirit? Tell me in the comments. I read every one.

Links & Resources

* Sacred & Sassy Wealthcode® AI Experience

* Jill Hart - Coach’s Alchemist free Client Acquisition Audit

* Sacred & Sassy Soulpreneur® Rising FREE community

Most of us are hiding.

Not because we don’t believe in our work. Not because we don’t know our gifts are real. But because somewhere between the fear of judgment, the noise of every platform telling us to do more, post more, show up more — we quietly retreated into doing the work without being seen doing it.

And then we wonder why the business isn’t growing.

This month on Spill the Mystic Tea I sat down with Sarah Cassim — award-winning business strategist, PR expert, founder of Hawkesbury Women in Business, and one of the most practically brilliant minds I know when it comes to visibility — to have the conversation most spiritual business coaches aren’t having.

Because here’s what I’ve come to understand after nearly 30 years in this space:

Visibility for soulpreneurs is not just a confidence problem. It’s not just a strategy problem. It’s not just a tech problem.

It’s all three. And most people are only addressing one at a time.

Love spiritual business, intuitive growth, and a little sacred rebellion? Subscribe to Soulpreneur for free to receive every new post, and you'll be invited into the Sacred & Sassy Collective on Skool, where the Sacred & Sassy Wealthcode AI Experience helps you discover the deeper purpose behind your spiritual gifts and the unique path your soul is here to lead.

The Real Reason You’re Not Visible

Sarah’s answer to why entrepreneurs stay invisible stopped me in my tracks — not because it was surprising, but because it was so precisely right.

“It’s a big confidence problem. We have a lot of barriers when it comes to actually owning what we feel and what we think and those opinions that we hold and the stories that we actually have throughout our lives.”

Everyone has a story. Everyone has a point of view. Everyone has a way of putting magic into this world.

And most people are sitting behind it because they’re worried about what other people think.

For soulpreneurs, that hits differently. Because the fear isn’t just of judgment — it’s of persecution. The witch wound is real. The ancestral memory of what happened when women like us showed up fully and publicly is woven into the nervous system at a cellular level. That’s not a mindset problem. That’s not something a visibility strategy alone is going to fix.

But — and this is important — the energetic piece and the practical piece both have to be addressed. The soul-level shift creates the capacity. The strategy gives it somewhere to land.

This is why I do what I do in the Mystic Medicine Session and why I also have guests like Sarah on this show. Both are needed.

You Are Your Unique Selling Proposition

One of the most powerful things Sarah said in our conversation was this — and I want you to sit with it:

“Lean into who you are as a human. Lean into who you are and the stories that you have to share. Really work on your messaging around your actual human experience — because that is your unique selling proposition.”

In a sea of sameness — and believe me, after nearly 30 years in the spiritual space I know exactly how same it can look — it is your journey that makes you different. Not your modality. Not your certifications. Not even your gifts specifically.

Your story.

The messy, non-linear, “I’ve been on my knees telling the angels to f off” version of your journey is what connects you to the person who needs you. Because they’re in a version of that story right now and they need to see someone who came through it.

This is what I’ve only recently become truly comfortable sharing publicly. And Sarah was right when she said — the lessons you can share with people will potentially save them years of trial and error. That is service. That is visibility in its most useful form.

PR Without a Budget — Yes, Really

Here’s where Sarah busted a myth I know a lot of soulpreneurs carry:

PR doesn’t require a big budget. It doesn’t require a media agency. It doesn’t require anything except about 15 minutes a week and a willingness to pitch.

A platform like Source Bottle — a website where journalists post story requests and you can pitch your expertise — is free or around five dollars a month for premium access. Sarah’s worked with it for years. I actually used it back in 2012 and landed an article in Take Five Magazine with the pitch “I healed a serial killer.” A journalist’s dream headline if there ever was one.

The point is — there are journalists actively looking for experts in your field right now. They need stories. You have stories. The gap between those two things is just the willingness to show up and pitch.

Backlinks from articles and media mentions also do something else quietly powerful — they build your authority in the eyes of search engines and increasingly in the eyes of AI tools. Which brings us to the piece of this conversation that genuinely surprised even me.

The Visibility Frontier Nobody Is Talking About — GEO and AEO

I’ll be honest — when Sarah mentioned GEO and AEO I had to ask her to explain. I’m a power user of ChatGPT and Claude and it hadn’t even occurred to me to think about how those platforms find and recommend practitioners like us.

Here’s the short version:

SEO (Search Engine Optimisation) is how Google ranks your website and finds you in traditional search. Most of us have at least heard of this even if we haven’t fully implemented it.

GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are the new layer — how AI chatbots like ChatGPT, Claude, and Perplexity find and recommend you when someone types “I need a psychic medium in Sydney” or “find me a spiritual business coach.”

If you’re not optimised for these platforms, you’re invisible to a growing number of people who are searching for exactly what you offer — just not on Google anymore.

And here’s Sarah’s practical tip that you can do this week for free:

Set up a Bing Business Profile.

Yes, Bing. Because ChatGPT pulls a significant amount of its information from Bing’s index. You can transfer your Google Business Profile across in about five minutes. It doesn’t require technical expertise. And it immediately improves your chances of being found when someone searches for you through AI.

Sarah has put together a free checklist on exactly what to do to optimise for GEO and AEO — link in the show notes below.

Why Local and Face to Face Still Matters More Than Ever

In a world increasingly obsessed with online reach, Sarah made the case for something I believe in deeply as a soulpreneur — local community and face to face connection.

Sarah founded Hawkesbury Women in Business, a community that now has over 2,200 members. And what she’s observed is this:

“Personal relationships will never be replaced. If anything they’re going to strengthen because we are so entwined in AI. We are going to be forced — as human beings, with how we are literally wired — to need human connection.”

For soulpreneurs this is even more true. When someone comes to a healer, a psychic, a soul coach — they are coming at a vulnerable moment. They need to trust you before they invest in you. That trust builds face to face faster than any algorithm can replicate.

Word of mouth. Local networking. Showing up in your community as a person, not a brand. These are not outdated strategies — they are the strategies that work best for the way soulpreneurs are wired and the way their ideal clients make decisions.

I found Sarah through Hawkesbury Women in Business when I moved to the area during COVID. I showed up wanting to be part of something, not to sell. And that is still the energy that serves best in any room — virtual or physical.

What the Business Coaching World Isn’t Saying

I asked Sarah the Spill the Mystic Tea question — what is the business coaching world not saying out loud about visibility?

Her answer was direct and refreshing:

They’re not humanising it enough. There’s not enough emphasis on the messaging — on getting genuinely clear about what you stand for, what your three core talking points are, and staying in your lane with those consistently enough that people actually remember you for them.

“If you start talking about something completely left field it’s going to dilute the visibility you actually have.”

This one landed for me personally. I’ve spent years in this business knowing I’m about spirituality and mediumship and soul — but not always doubling down clearly enough on exactly what that means and who it’s for. The result is that my message has sometimes felt scattered even when the work itself has been clear.

Your genius zone is specific. Your messaging needs to be specific. And the more specific you are, the more visible you become to exactly the right people — not everyone, the right ones.

Your First Step This Week

If you’ve been hiding — Sarah’s advice is not just “go out and do it.” That would be irresponsible without knowing where you actually are.

Start with your messaging. Get clear on your three talking points. Understand what it is you’re actually saying before you scale how loudly you’re saying it.

Then — set up that Bing Business Profile. Five minutes. Free. Do it this week.

And if the hiding goes deeper than messaging — if it’s in the body, in the nervous system, in the soul — that’s where I come in.

The Mystic Medicine Session goes directly into your creative dimension and addresses what’s blocking your visibility at the energetic level that strategy alone can’t reach. 60 minutes. One intention. Spirit determines the medicine.

Book your Mystic Medicine Session — $199 AUD:https://kerriewearing.com/mystics-medicine/

Connect with Sarah:

✅ Free Visibility Checklist: DOWNLOAD HERE

🌐 Website: www.sarahcassim.com📱 Instagram: @iamsarahcassim💼 LinkedIn: @SarahCassim👥 Hawkesbury Women in Business Networking Facebook Group

Join us for Visibility Month:

Visibility is a necessity in any business — but as soulpreneurs, we’re not just trying to “show up more.” We’re trying to show up in a way that actually sits well in our soul.

This isn’t another strategy challenge. You won’t find a content planner here, and we’re not chasing confidence-on-camera tricks. This is about something deeper: understanding why visibility feels hard for you specifically, and finding the version of being seen that works with your nervous system and your energy — not against it.

🌿 Sacred & Sassy Collective — free community, all of July is dedicated to the Mystic’s Visibility Challengehttps://www.skool.com/sacred-sassy-collective-9973/about

✨ Free Soul Strategy Session — 20 minutes, let’s look at where you are and what’s next:https://bookme.name/kerriewearing/soul-strategy

Sacred & Sassy Soulpreneur: Spill the Mystic Tea — where mystic wisdom, sacred business, and the conversations nobody else is having — meet.

Sacred & Sassy Soulpreneur: Spill the Mystic Tea

In this month's Cosmic Currents episode, Kerrie Wearing reads the energy of July 2026 through the lens of your spiritual business — and the message is clear: the Fire Horse has turned and it's time to expand.

After a first half of 2026 that had us all looking backward, burning away what we weren't carrying forward, last week something shifted. The forward momentum is building. July is the grounding month — the month you settle into the expanded version of who you're becoming before August delivers the results.

In this episode:

— Why the first half of 2026 felt like stuckness (and why it was actually preparation)— The pivotal shift that happened last week in the Fire Horse energy— What expansion actually means for your spiritual business in July— Why doubt is a sign you're growing, not failing— The world stage energy and what it means for soulpreneurs— Why the spiritual space doesn't set us up to trust ourselves — and how to change that— A live business reading for a soulpreneur navigating a major pivot

Resources mentioned:

🔮 Book a Mystic Medicine Session — 60 minutes, one intention, Spirit determines the medicine. For anything you want to manifest. $199 AUD:https://kerriewearing.com/mystics-medicine/

🌿 Join the Sacred & Sassy Collective — free community for spiritual creatives building a business from their gifts. July focus: Visibility:https://www.skool.com/sacred-sassy-collective-9973/about

✨ Book a free Soul Strategy Session — 20 minutes, let's figure out where you are and where you're going:https://bookme.name/kerriewearing/soul-strategy

Sacred & Sassy Soulpreneur: Spill the Mystic Tea — the conversations the spiritual industry isn't having, out loud.

No marketing angle, no clever opener, no strategic line designed to stop your scroll. Just me, a cup of peppermint tea, and twenty-five years of walking this path trying to figure out how to say what I’m about to say.

So I’m going to say it the way I said it on the podcast — plainly, and without performing it.

There have been plenty of times I’ve been on my knees telling the angels to f off.

Not because I don’t believe. Because I was exhausted. Because I kept hearing the same message — you’re a healer — so many times that I stopped being able to receive it. It became noise. White noise from Spirit, if that’s even a thing. I’d hear it and think, yeah, I know, you keep telling me, and clearly I’m still not getting it.

It was only last month that I finally stopped and said — okay. One more time. Let’s actually take a breath and get this.

And in that moment, something shifted. Sacred & Sassy Soulpreneur was born.

This is not my first rodeo

About fifteen to eighteen years ago I ran inSpirit Magazine, alongside the Australian College of Mediumship. We interviewed people who were genuine inspirations to all of us in this space — John Edward, Tony Stockwell, David Wells, John Holland, Sonia Choquette, Peggy McColl.

We had so much fun with that magazine.

But if I’m honest with you — it did more to build confidence in the writers on my team than it ever did to grow readership. Eventually it became a drag on my wallet and a drag on my soul. So I let it go.

Spirit never let it go though. Every few years there’d be a knock on that door again, and every time I’d resist — because I’d become hyper aware of the workload, the return on investment, the cost to my nervous system of building something that drained more than it gave.

I don’t follow ideas with blind faith anymore. I question things now. I’m in partnership with Spirit, not just taking instruction from it. And in my own roundabout way, I kept saying — it needs to be the right set of circumstances.

Then I discovered Substack.

And the peace that came with it genuinely surprised me.

Why this exists

Here’s the gap I see in business coaching for people like us.

Most of what’s out there is mindset and strategy. And if you’re someone who operates from a deep soul-level place — which I imagine you are, if you’re here — mindset and strategy alone were never going to be enough. It’s rare to find a business coach who actually factors in the soul piece. Who understands that the practicalities of running a business matter exactly as much as the spiritual reality underneath them.

That’s what Sacred & Sassy Soulpreneur is. Soul meets strategy. The witch wound and the content calendar. The fear of being seen and the actual confidence-building tactics. Honouring our doubts as much as asking what we’re posting this week.

It’s also about balance — the divine feminine and the divine masculine. The stillness, the rest, the intuition. And the direction, the action, the follow-through. True success lives in both. The feminine creates the awareness. The masculine moves it into form. Most business education out there is so heavily masculine it overwhelms anyone operating from intuition first. I’m not interested in adding to that noise.

What’s coming

July is all about visibility — and not in the surface-level “how do I get more confident on camera” way. We’re going into the witch wound. That old, real, transgenerational fear of being ridiculed, persecuted, or punished for being exactly who we are. It still shows up. Sometimes from the people closest to us.

This is the kind of support I don’t see anywhere else for soulpreneurs, and it’s exactly what I’m here to bring.

Come find us

This podcast, this Substack, the Sacred & Sassy Collective on Skool — it’s all one ecosystem built on the same premise. You don’t have to walk this alone. You are here, at this exact point in time, deepening your purpose for a reason.

If any part of this landed — the magazine history, the angels, the exhaustion, the relief of finding a platform that doesn’t feel like fighting an algorithm — come say hi.

We’re just getting started, and we’d love for you to be part of it from here.

— Kerrie

No marketing angle, no clever opener, no strategic line designed to stop your scroll. Just me, a cup of peppermint tea, and twenty-five years of walking this path trying to figure out how to say what I’m about to say.

So I’m going to say it the way I said it on the podcast — plainly, and without performing it.

There have been plenty of times I’ve been on my knees telling the angels to f off.

Not because I don’t believe. Because I was exhausted. Because I kept hearing the same message — you’re a healer — so many times that I stopped being able to receive it. It became noise. White noise from Spirit, if that’s even a thing. I’d hear it and think, yeah, I know, you keep telling me, and clearly I’m still not getting it.

It was only last month that I finally stopped and said — okay. One more time. Let’s actually take a breath and get this.

And in that moment, something shifted. Sacred & Sassy Soulpreneur was born.

This is not my first rodeo

About fifteen to eighteen years ago I ran inSpirit Magazine, alongside the Australian College of Mediumship. We interviewed people who were genuine inspirations to all of us in this space — John Edward, Tony Stockwell, David Wells, John Holland, Sonia Choquette, Peggy McColl.

We had so much fun with that magazine.

But if I’m honest with you — it did more to build confidence in the writers on my team than it ever did to grow readership. Eventually it became a drag on my wallet and a drag on my soul. So I let it go.

Spirit never let it go though. Every few years there’d be a knock on that door again, and every time I’d resist — because I’d become hyper aware of the workload, the return on investment, the cost to my nervous system of building something that drained more than it gave.

I don’t follow ideas with blind faith anymore. I question things now. I’m in partnership with Spirit, not just taking instruction from it. And in my own roundabout way, I kept saying — it needs to be the right set of circumstances.

Then I discovered Substack.

And the peace that came with it genuinely surprised me.

Why this exists

Here’s the gap I see in business coaching for people like us.

Most of what’s out there is mindset and strategy. And if you’re someone who operates from a deep soul-level place — which I imagine you are, if you’re here — mindset and strategy alone were never going to be enough. It’s rare to find a business coach who actually factors in the soul piece. Who understands that the practicalities of running a business matter exactly as much as the spiritual reality underneath them.

That’s what Sacred & Sassy Soulpreneur is. Soul meets strategy. The witch wound and the content calendar. The fear of being seen and the actual confidence-building tactics. Honouring our doubts as much as asking what we’re posting this week.

It’s also about balance — the divine feminine and the divine masculine. The stillness, the rest, the intuition. And the direction, the action, the follow-through. True success lives in both. The feminine creates the awareness. The masculine moves it into form. Most business education out there is so heavily masculine it overwhelms anyone operating from intuition first. I’m not interested in adding to that noise.

What’s coming

July is all about visibility — and not in the surface-level “how do I get more confident on camera” way. We’re going into the witch wound. That old, real, transgenerational fear of being ridiculed, persecuted, or punished for being exactly who we are. It still shows up. Sometimes from the people closest to us.

This is the kind of support I don’t see anywhere else for soulpreneurs, and it’s exactly what I’m here to bring.

Come find us

This podcast, this Substack, the Sacred & Sassy Collective on Skool — it’s all one ecosystem built on the same premise. You don’t have to walk this alone. You are here, at this exact point in time, deepening your purpose for a reason.

If any part of this landed — the magazine history, the angels, the exhaustion, the relief of finding a platform that doesn’t feel like fighting an algorithm — come say hi.

We’re just getting started, and we’d love for you to be part of it from here.

— Kerrie