<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"><channel><title><![CDATA[You! Brand New - The Podcast]]></title><description><![CDATA[From Interchangeable to Indispensable: Winning Strategies for Radical Individual Agency. Stop treating your career like a corporate ladder. Build a documented, sovereign architecture that the market can benchmark and monetize. <br/><br/><a href="https://youbrandnew.substack.com?utm_medium=podcast">youbrandnew.substack.com</a>]]></description><link>https://youbrandnew.substack.com/podcast</link><generator>Substack</generator><lastBuildDate>Mon, 15 Jun 2026 01:53:11 GMT</lastBuildDate><atom:link href="https://api.substack.com/feed/podcast/9372552.rss" rel="self" type="application/rss+xml"/><author><![CDATA[A professional branding master class.]]></author><copyright><![CDATA[Mastermind Portfolios, LLC]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[youbrandnew@substack.com]]></webMaster><itunes:new-feed-url>https://api.substack.com/feed/podcast/9372552.rss</itunes:new-feed-url><itunes:author>A professional branding master class.</itunes:author><itunes:subtitle>From Interchangeable to Indispensable: Winning Strategies for Radical Individual Agency. A professional branding master class.</itunes:subtitle><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>A professional branding master class.</itunes:name><itunes:email>youbrandnew@substack.com</itunes:email></itunes:owner><itunes:explicit>No</itunes:explicit><itunes:category text="Business"><itunes:category text="Careers"/></itunes:category><itunes:category text="Education"><itunes:category text="Self-Improvement"/></itunes:category><itunes:image href="https://substackcdn.com/feed/podcast/9372552/2f25376c0fd14692676da311b90ff493.jpg"/><item><title><![CDATA[Your Professional Brand Is an API]]></title><description><![CDATA[<p>In this episode, we use the concept of an Application Programming Interface (API) to understand your personal brand. Just as an API defines how software systems communicate, exchange data, and work together, your professional brand acts as the interface that dictates how you interact, connect, and deliver value within your professional ecosystem of stakeholders and decision makers.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://youbrandnew.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">youbrandnew.substack.com</a>]]></description><link>https://youbrandnew.substack.com/p/your-professional-brand-is-an-api</link><guid isPermaLink="false">substack:post:200781773</guid><dc:creator><![CDATA[You! Brand New]]></dc:creator><pubDate>Fri, 05 Jun 2026 16:14:16 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/200781773/800c0838b5482ac0e6a3994c1c4e71b3.mp3" length="11963070" type="audio/mpeg"/><itunes:author>You! Brand New</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>997</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/9372552/post/200781773/2f25376c0fd14692676da311b90ff493.jpg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode></item></channel></rss>