Full credit to NP Digital. You can find them and book their services here:

https://npdigital.com/

In this episode:

* Why 60% of Google searches now end without a click

* What AI looks for when deciding who to recommend

* Why experience-based, opinion-driven content wins now

* How podcast appearances and partnerships do double duty

* Why your reputation is your marketing strategy

The Signal is the audio companion to Sarah Cook’s Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

In this episode:

The 2026 Supermetrics report, explained

What 435 big-team marketers actually said

Why only 6% have AI built in

The solo practitioner's real advantage

One small step to take this week

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

In this episode:

The seven rungs on the Claude Ascension Ladder, from Chat to AI agents

What each rung is actually for

How to tell which rung you're on

Why this makes the AI pressure and overwhelm dissolve

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

Google just rolled out its biggest Search change in 25 years, and the practitioners who will win it aren't the ones chasing hacks. They're the ones with clear messaging.

In this episode:

What's already changed in Google Search

What's coming to Search this summer

The AI search hacks Google says won't work

Why clarity always wins over clever tactics

One thing to check on your homepage this week

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

This episode walks through the exact setup for a Notion Content Strategy Hub — a single organized space that keeps your messaging pillars, content ideas, past articles, and upcoming promotions in one place Claude can work from every week.

In this episode:

Why scattered ideas and a stale messaging doc are a structure problem

What a Content Strategy Hub actually holds and how it works

The one Claude prompt that builds all four databases in Notion

How to populate your messaging pillars from your existing brand document

Keeping the hub current so it gets more useful over time

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

In this episode:

* How AI is reshaping SEO, email, and social media reach

* Why Sarah is adding Substack to her marketing mix

* What Substack makes possible that other platforms don’t

* Why adaptability matters more than picking the “right” platform

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

In this episode:

* Why outsourcing copy was never really the answer

* How to build at the speed of your ideas using AI

* What The Signal means and why I named it that

The Signal is the audio companion to Sarah Cook's Substack for solo health and wellness practitioners navigating messaging, marketing, and AI. Subscribe to catch every episode.

I created this space to help you:

* Craft messaging that connects with your ideal clients

* Use AI in an aligned way without losing your voice

* Market intuitively, according to your own inner guidance

* Stay relevant, with wellness marketing news that matters to you

This podcast is the audio companion to Sarah Cook’s Substack. To access all episodes, you can subscribe here:

In this episode: Adapting to a changing marketing landscape

"The more AI filters and flattens how content gets shared, the more people need to actually hear our voices."

What you'll learn:

Why Google search traffic has dropped for so many practitioners and what's driving it

How AI agents are changing the way people read their email

What's made Instagram feel less like connection and more like noise

Why Substack feels like the most human option available right now

How showing up on a new platform builds the adaptability you'll need no matter what comes next

The Signal is a podcast about messaging, marketing, and AI for solo health and wellness practitioners. We talk about the intuitive side of business and what it actually looks like to show up consistently, sustainably, and as yourself.

Subscribe to catch every episode.