<![CDATA[Marketing Systems Playbook Podcast]]>
marketingsystemsplaybook.substack.com]]>https://marketingsystemsplaybook.substack.com/podcastSubstackFri, 26 Jun 2026 01:25:27 GMThttps://api.substack.com/feed/podcast/8227241.rssRach JohnstonPractical marketing operations, systems and playbooks for growing a business without marketing chaos.episodicRach Johnstonmarketingsystemsplaybook@substack.comNo<![CDATA[🎙️ Most Reach Advice Misses This]]>Your content isn’t underperforming randomly - it’s following a pattern you designed. Too many marketers believe they have a reach problem, but when you look closer, you find its a process problem.

Today's episode I explore low reach, online advice and my views of why more output is not the answer.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingsystemsplaybook.substack.com]]>https://marketingsystemsplaybook.substack.com/p/most-reach-advice-misses-thissubstack:post:200710968Sat, 06 Jun 2026 00:00:00 GMTRach JohnstonNo461<![CDATA[🎙️ The campaign calendar is the new bottleneck.]]>The campaign calendar is quietly killing speed, clarity, and momentum, and nobody’s talking about it. If your marketing feels stuck in planning loops, this will hit a nerve.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingsystemsplaybook.substack.com]]>https://marketingsystemsplaybook.substack.com/p/marketing-campaign-bottleneckssubstack:post:200239693Tue, 02 Jun 2026 04:44:22 GMTRach JohnstonNo375full<![CDATA[🎙️ AI Is Making Attribution Unmeasurable]]>Today's episode is about how AI is disrupting traditional reporting systems and how our measurement tools have stopped being effective.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingsystemsplaybook.substack.com]]>https://marketingsystemsplaybook.substack.com/p/ai-is-making-attribution-unmeasurablesubstack:post:195316187Sun, 03 May 2026 03:00:00 GMTRach JohnstonNo4620full<![CDATA[🎙️AI: It’s Not About Reskilling.]]>AI: It’s Not About Reskilling - Your Entire Marketing Team Structure Is Shifting. Today's Podcast is all about how teams will shrink, the new bottlenecks and the resistance from staff.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingsystemsplaybook.substack.com]]>https://marketingsystemsplaybook.substack.com/p/ai-its-not-about-reskillingsubstack:post:194760123Sun, 26 Apr 2026 05:05:00 GMTRach JohnstonNo438<![CDATA[🎙️ AI Won't Wait: Future-Proof Your Marketing Team]]>Today I discuss:

* The price of delay

* Team struggles predicted

AI is rapidly reshaping how marketing teams operate, and the pace of change is only accelerating. In this episode, we explore why marketing leaders need to urgently rethink team structure, skills, and mindset to stay relevant. If you’re responsible for guiding a team into the future, this conversation is your wake-up call.

If you’re building marketing systems in this new AI landscape, subscribe for future episodes.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingsystemsplaybook.substack.com]]>https://marketingsystemsplaybook.substack.com/p/ai-wont-wait-future-proof-your-marketingsubstack:post:194372277Sun, 19 Apr 2026 05:30:00 GMTRach JohnstonNo343<![CDATA[🎙️ Algorithms - the Good, the Bad & the Advantages.]]>On the surface an algorithm appears to be a neutral system that simply ranks, sorts and delivers content.

Today's audio episode I explore how to use it in your marketing strategy.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingsystemsplaybook.substack.com]]>https://marketingsystemsplaybook.substack.com/p/algorithms-the-good-the-bad-and-thesubstack:post:194035375Tue, 14 Apr 2026 22:24:01 GMTRach JohnstonNo299