If you've got a couple of contractors, are thinking about hiring, or already have a team but feel like you're still doing everything... this one's for you.

What We Cover:
✅ Why hiring random help won't solve your problem
✅ The difference between coaching and consulting and why both matter
✅ What a real people strategy looks like in a small business
✅ How org charts help even if your team is just you and a VA
✅ What the LPC Accelerator is and who it's for
✅ How to hand things off without losing control

Curious if this is what you need?
Lindsay is offering free 30-minute calls so you can talk it out and see what makes sense for where you are. No pressure. Just clarity.

Resources + Links Mentioned:

• Learn more about the LPC Accelerator → https://docs.google.com/document/d/1bKzd8SgoRyOAgCfKxxd1VbJJmlXJqljZZEThOkxMGV0/edit?tab=t.0 

• Book your FREE 30 minute call: https://api.leadconnectorhq.com/widget/bookings/lindsaywhite 

• Connect with Lindsay on LinkedIn → https://www.linkedin.com/in/lindsay-white-high-voltage/

• Visit High Voltage Leadership → https://www.highvoltageleadership.ca/

In this episode, I'm breaking down exactly how to show up for the women in your life who are chasing a dream on Instagram. Whether you get what they do or not, these small actions go a long way.

This episode is short, simple, and made to be shared.

What You'll Learn:
✅ Why your likes, comments, and shares actually matter (and how they help)
✅ What the Instagram algorithm notices and what it doesn't
✅ How to support your friend's business without needing to buy a thing
✅ The easy actions you can take in under 15 seconds that make a real difference
✅ Why saving a post helps more than you think (and no one has to know you did it)

Want to Pay It Forward?
📲 Share this episode with your own friends
💬 Use it to start a convo about how we support each other online
💛 Be that person who shows up — even in the small ways

Let's Connect:
Instagram → @activateherawesome
Website → activateherawesome.com

If you're a business owner yourself:
Use this episode as your unofficial hype tool. Send it to your crew. Let them know how much every like, comment, and share really helps.

In this episode, we walk through exactly what changed — and how you can do the same.

What We Cover:
✅ Why follower count wasn't the problem, her messaging was
✅ The simple strategy she used to find and attract her ideal clients
✅ How she cleaned up her audience (and her algorithm) after boosting gone wrong
✅ The power of getting crystal clear on your niche (hint: it gave her audience hope)
✅ Why your bio matters more than your dog or wine preferences
✅ What you need to fix in your Facebook profile if you ever post in groups

If you've been stuck at the same follower count for months, this one will light a fire under you. No fluff. Just what works.

Resources + Links Mentioned:

• 🎁 Christi's free training: How to Make Your Facebook Profile Work for Your VA Business → https://christibalfour.kit.com/fbprofile 

• Christi's Instagram: https://www.instagram.com/virtualprosociety/ 
• The VA Whisperer GPT --> https://virtualprosociety.com/vawhisperer
• The Virtual Pro Society Waitlist --> https://virtualprosociety.com/vps-waitlist

If you've ever thought, "I'll never catch up" or "I'm just not good at tech," this episode is for you. I'm breaking down the biggest tech myths holding you back and showing you how to simplify the learning process so you can grow your business with confidence—without frustration or feeling like you're constantly behind.

In this episode, I'll cover:
✅ The only tech skills you actually need to grow your business (hint: you don't need to learn everything).
✅ Why you are more capable than you think (and how to shift your mindset around tech).
✅ The truth about making mistakes online—and why it's part of the process.
✅ How to stop feeling isolated and overwhelmed and find the right kind of support.
✅ The real reason tech should work for YOU, not the other way around.
✅ Why it's never too late to start—no matter your age or experience.

See the full show notes at HowCanThisBeEasy.com/65

Instagram makes it incredibly frustrating to share links, but don't worry—I've got four simple hacks to work around their rules and send people where you want them to go without paying for ads.

In this episode, I'll walk you through:
✅ Why Instagram limits where you can put clickable links (spoiler: it's all about keeping you on the platform).
✅ The only two places Instagram lets you add clickable links.
✅ 4 clever workarounds to drive traffic to your website, freebie, or offer—without breaking Instagram's rules.
✅ Which hack works best depending on your goals.

If you're tired of Instagram's link limitations holding you back, this episode is a must-listen!

Krista breaks down why so many women over 40 fall into the "Good Girl Trap" of doing everything right—except the one thing that actually makes money: selling. She shares how her own early mistakes cost her time, money, and energy, and why branding should never come before testing an offer.

You'll also hear how a childhood coloring contest convinced her she wasn't creative (spoiler: she was wrong), how perfectionism and imposter syndrome sneak in to keep you stuck, and why comparing yourself to someone else's Year 5 is a recipe for quitting before you even start.

If you've been waiting for permission to launch messy, this is it.

Get the FULL Show Notes at HowCanThisBeEasy.com/63

You'll learn:
🎥 What B-roll is and how it builds trust & connection
📌 Why pairing it with trending audio + a strong hook works
🚀 How this simple strategy helps boost engagement & reach

See the FULL SHOW NOTES at HowCanThisBeEasy.com/62

Today, I'm breaking down the four biggest mistakes women make when trying to build passive income—and how to avoid them:

 💡 Mistake #1: Thinking Passive Income is Actually Passive
 💡 Mistake #2: Using Social Media Like a Megaphone
 💡 Mistake #3: Gatekeeping Your Best Content
 💡 Mistake #4: Thinking Sales Means Cold Pitching

What You'll Learn:
 ✅ Why audience-building is the real foundation of passive income
 ✅ The right way to use social media (hint: engagement > broadcasting)
 ✅ How to give away your best content and still make sales
 ✅ The secret to selling without feeling salesy

In this episode, we're diving into:
✔️ Why Instagram's algorithm prioritizes keywords over hashtags
✔️ How to use keywords in captions so your posts get found in search
✔️ The simple trick to uncovering the exact words your audience is searching for
✔️ How to update your strategy to stay ahead of Instagram's 2025 trends

Get the FULL show notes at HowCanThisBeEasy.com/60

Here's what we'll cover:
✔️ The #1 reason most accounts blend in (and how to fix it)
✔️ How to identify your niche so your dream clients instantly know you're for them
✔️ The 3-second test to optimize your profile for connection and conversion
✔️ Why clear messaging beats fancy words every time

See the show notes: https://howcanthisbeeasy.com/59

👉 Hit play now and start creating an Instagram presence that actually works!

But here's the catch: a lot of women unknowingly make mistakes that sabotage their success before they even start. If you've ever launched something that didn't take off the way you hoped—or if you're holding back because you're unsure how to "do it right"—this episode is for you.

We're diving into the six biggest mistakes women make when launching, why they happen, and, most importantly, how to avoid them so you can move forward with confidence.

What You'll Learn in This Episode:

1. The truth about "feeling ready" and how to overcome fear disguised as productivity.
2. Why done is better than perfect and how to focus on what truly matters to your audience.
3. Real talk about validating your idea and how to avoid launching to crickets.
4. How to build trust and excitement by taking your audience behind the scenes.
5. Strategies to engage your email subscribers, social media followers, and loyal supporters.
6. My personal story of pivoting and why starting messy is better than waiting for perfection.

See the FULL Show Notes head over to https://HowCanThisBeEasy.com/58/

You know all those screenshots you take and never remember to look at later? Yep, me too. For years, I had a growing collection of screenshots on my phone—recipes, quotes, ideas, you name it—and most of them just sat there, forgotten.

But not anymore. I've created a simple system to stop the chaos and finally make those screenshots work for me. In today's episode, I'm walking you through exactly how I do it.

Here's what we'll cover:

• Why We Take Screenshots: From saving inspiration to avoiding FOMO, there's real psychology behind why we do this.
• What Screenshots Represent: Are they inspiration? Productivity hacks? Recipes? Travel ideas? We'll sort them out together.
• My 2-Step System for Action: Learn how to decide what to keep, what to act on, and what to delete—guilt-free.
• What to Do with the Ones You Can't Let Go Of: How to organize and revisit them, so you never lose track again.
• The Weekly Habit That Changed Everything: How spending 15 minutes on Sunday keeps my screenshots under control and frees up mental space.

You don't have to feel overwhelmed by your screenshot collection anymore. This episode is full of tips to help!

Here's what you'll learn:
✅ Why niching down is your secret weapon for standing out in a crowded space.
✅ How Instagram is evolving into a search engine—and how to optimize your captions with keywords.
✅ The power of building a community vs. chasing followers.
✅ Why personal branding always wins (and examples from Oprah, the Kardashians, and more).
✅ My go-to content ideas to help you connect with your audience

To see the full show notes for this episode, head over to https://howcanthisbeeasy.com/56

We also chat about finding balance when juggling multiple passions and why it's okay to take things one step at a time. Mary Beth's insights on connecting authentically online, simplifying your goals, and trusting your intuition are truly inspiring. If you're ready to take action, let go of overwhelm, and create meaningful change, this episode will resonate with you.

To see the show notes for this episode, head over to https://howcanthisbeeasy.com/55/

We dive into Cindy's personal experiences and insights on overcoming self-doubt, building confidence on camera, and rediscovering identity through wardrobe in midlife. Whether you're struggling with style choices, feeling hesitant to show up online, or wanting to repurpose your existing wardrobe to better reflect who you are now, Cindy's tips and stories will leave you inspired.

Tune in for a conversation that reminds us all—it's never too late to lean into your passions and present your best self to the world, on your terms.

To see the show notes for this episode head to https://howcanthisbeeasy.com/54

Tune in today and discover how:

• Confidence and self-promotion are crucial for business growth
• Surrounding yourself with inspiring individuals can help you grow and overcome fear
• Consistency and repetition in content creation are important for reaching your audience
• Targeting the right audience is essential for marketing success
• The approach to promoting aesthetics and bakery businesses differs, but both require following through with your business and providing a consistent experience

In this episode, I'm answering a follower question from Lindsay at High Voltage Leadership about how I am able to create so much content without burning out. I talk about the importance of skill development, managing business effectively, and understanding the true purpose of social media platforms like Instagram.

I even share my PERSONAL content strategy and am peeling back the curtains and giving you a candid look into the EXACT percentage break downs of how I use content to support my business goals and revenue targets.

Tune in today and discover:

• How to manage content and not burn out
• The importance of skill development and learning to manage your business effectively
• Understanding the true purpose of social media platforms like Instagram
• Adjusting your expectations and diversifying your marketing and sales strategies
• My EXACT content strategy breakdown
• The importance of engagement and listening to your audience
• AND SO MUCH MORE.

To see the FULL show notes for this episode, go to: https://howcanthisbeeasy.com/52

Tune in today and discover:

• The different ways women entrepreneurs self-sabotage on Instagram
  
• The personas of self-sabotage: perfectionist poster, overthinker, eternal editor, idea hoarder, perpetual planner, story stalker, filter fanatic, engagement enthusiast, analysis analyst, and strategy schemer
  
• Tips for overcoming self-sabotage and taking action on Instagram
• AND much more.

See the show notes for this episode at https://howcanthisbeeasy.com/51/

In this episode you'll discover:

• How I finally overcame my years long struggle with low reach and engagement on Instagram.
• My moment of realization that I needed to figure out a different strategy to grow my business
• The importance of finding your passion and monetizing it
• My roadmap for 2024 and all the good things I have coming to support YOU in the digital space.

SHOW NOTES LINKS:

https://howcanthisbeeasy.com/50

Insta-Glam Mini Course

Tune in today and discover:

• How text generators like Chat GPT actually work
• The pros and cons of using it out of the box
• What you need to be aware if you DO plan on using it
• The best ways you CAN leverage it in your business
• AND SO much more!

To see the full show notes, go to https://HowCanThisBeEasy.com/47

The reality is that new to you clients are more likely to trust and follow the opinions and behaviors of those they perceive as authorities or experts in a given field. When others endorse your business or products, it lends credibility and authority to your business, making it more attractive to potential clients. 

Tune in today and discover: 

• What exactly is social proof 
• Creative ways to share social proof through video, graphics, and screenshots
• Why sharing social proof is so powerful
• How to encourage your clients to highlight the work you did for them
• How to share social proof even if you don't have any clients, yet
• And SO much more!

To see the full show notes for this episode head over to https://HowCanThisBeEasy.com/46

Tune in today and you'll discover:

• Why perfectionism and fear of judgment are instigators in overthinking
• How engaging in negative self-talk, such as feeling inadequate or comparing yourself to others is contributing to your procrastination
• How to reframe your negative thoughts, practice gratitude, and use positive affirmations as mindset hacks to overcome negative self-talk
• How to practice self-compassion, focusing on progress rather than perfection
• And SO much more.

To see the full show notes for this episode, head over to https://HowCanThisBeEasy.com/45

If you struggle with sending regular emails, I get it. I was once in your shoes too. Tune in today and discover:

• How to grow your business faster with email marketing
• The easiest way to use email to sell more products or services
• The common challenges and how you can avoid them including the fear of being too promotional and lacking compelling content ideas
• And SO much more!

By following the tips in this episode, you can learn how to develop a regular email cadence, and grow your business faster.

• The biggest benefits of hiring a meta ads specialist to manage ads for you.
• The kinds of offers that are doing well right now.
• How much you should expect to invest if you want to leverage ads.
• Who shouldn't run ads.
• Why "Boosting a Post" is NOT going to get you results
• And so much more!

If you're tuning into this episode first, you'll want to go back and listen to parts 1 and 2 so everything in this episode will make sense.

In today's episode, you'll learn:

• How to get new leads and subscribers
• Everything you need to know about lead magnets
• How lead magnets lead to clients
• The BEST kind of lead magnets to create
• And SO much more.

To see the full show notes for this episode, head over to https://HowCanThisBeEasy.com/42

It can feel really overwhelming to understand all this tech and how it can help you grow your revenue.

Tune in and you'll discover:

• The magic of content marketing to build authority
• How to develop your own content plan to execute on social media AND your website
• How to improve the titles of your post and page titles to get more traffic to your website
• And SO much more.

To see the show notes, go to https://HowCanThisBeEasy.com/41

We all need more clients. When we spend thousands of dollars creating a website and when it doesn't send us a consistent series of new inquiries, we can feel really disappointed. The thing is, most women over 40 don't understand how websites work with Google and the other search engines.

In today's podcast episode, I'm sharing all the details so that you can get MORE leads and make MORE money using your website.Tune in and you'll discover:

• How to increase the traffic to your website
• How to help Google understand the kinds of content on your website
• The easiest way to get and nurture new leads
• AND so much more.

To see the FULL SHOW NOTES, please visit:  https://HowCanThisBeEasy.com/40

In today's episode, I'm breaking down exactly how to plan out a successful brand photoshoot, even when you're not comfortable having your photo taken.

Tune in and you'll discover:

- How to be more photogenic
- How to feel confident going into a photoshoot
- How to LOVE your photos
- The essential steps I take with every photo shoot
- and SO MUCH MORE.

To see the full show notes, please head over to https://HowCanThisBeEasy.com/39

• What it was like to open a brick and mortar clothing boutique during the pandemic
• The surprising a-ha she had after her first year in business
• What other E-Commerce Retailers can do to make social media easier
• What you can really do with your old sweaters, jeans, and empty jars
• What's hot for fall in comfort fashion
• And so much more!

• Tune in and you'll discover:
• The miracle product that showed me the power of social proof
• How to leverage your testimonials
• How to capture, organize, and publish the BEST testimonials
• and SO much more.


To see the full show notes, head over to HowCanThisBeEasy.com/37

You see, I'm entering my 13th year as a business owner. I've partnered with hundreds of women over 40 (and those under 40, AND a handful of people who don't identify as women) and helped them develop their digital marketing - usually a website but not limited to other marketing channels too - like your social media.

Today, I'm digging into this topic deeper. Tune in and you'll discover:

• The top 5 things I've learned from helping women grow businesses online
• Why it sometimes feels so hard 
• How to get out of your head
• Why doing it the way SHE did, might not work for you.
• And SO much more!

To see the full show notes, go to https://HowCanThisBeEasy.com/36

Tune in today and you'll discover:

• What's the difference between coaching and consulting?
• Why the consulting model might be right for you
• How you can get your own on-demand Vice President
• Why hope CAN be a strategy
• AND so much more.

To see the episodes full show notes, go to https://HowCanThisBeEasy.com/35

Managing multiple clients at the same time takes systems, strategy, and policies. Today I'm giving you a glance into the successful and proven systems I've developed over the past 12 years of running my business.
If you're scrambling with each new client and recreating processes that never feel aligned, this episode is for you.

You'll discover:

• The exact policies I have in place and cover in our first call
• The exact questions I ask in our kickoff meeting
• The biggest reason you might be having more stick situations that you'd like
• And SO much more!

See the full show notes at https://HowCanThisBeEasy.com/34

We dive into a juicy conversation around the differences between coaching, consulting, and mentoring where Kim has extensive experience.

To see the full show notes, go to https://HowCanThisBeEasy.com/33

When you're new to cosmetic injections, there's a lot to know and Paula is passionate about natural enhancements.

Tune in and you'll discover:

• The difference between botox and fillers.
• Where and why fillers are used.
• How to choose the best provider.
• What to expect on your first visit.
• And SO much more.

To learn more about Embellish Medical, please visit them at https://EmbellishMedical.com

• How better photos help you create better content
• The direct relationship between the quality of your content and getting better inquiries.
• What exactly is brand photography and why would you want to book a quarterly shoot.
• And SO much more.

Tune in today and you'll learn:

- How Vicky uses makeup to uncover your confidence.

- The reasons why your confidence might be taking a hit.

- All the tips you'll need to show up on video and feel self assured.

- And SO much more.

See the full show notes at https://HowCanThisBeEasy.com/30

• The number one thing you can do to get more eyes on your services & products
• How your family and generation play a bigger role than you think in your success
• The reality of your reach when you can share more of YOU, online
• How being critical of yourself has nothing to do with confidence
• AND so much more.

- What to be aware of when you're entering a contest
- The red flags you need to watch out for that put you at risk
- What you really need to know about how Facebook or Instagram help out small business owners
- And SO MUCH MORE!

See the full show notes at https://howcanthisbeeasy.com/28

Listen today and you'll discover:

• The three things you can start doing today to improve your google ranking today as a REALTOR®
• How you can clarify your market and where to show up.
• Two really simple things you can START doing today that will help you MORE than anything else on social media.
• AND so much more.

See the full show notes at https://HowCanThisBeEasy.com/27

Tune in today and you'll learn:

- How she decided to chase her dream
- The exact steps she took to jump into selling her art
- Her secret to success on Instagram
- And SO much more.

See the full show notes at https://HowCanThisBeEasy.com/26

Enter the sales funnel. Today I'm breaking it all down for you.

You'll discover:

• What a sales funnel is
• Why you NEED one
• The exact emails to include in yours
• AND SO MUCH MORE!

See the full episode show notes at https://howcanthisbeeasy.com/24

If you're like many other business owners out there who are intrigued by the potential of Pinterest to grow your sales and generate more leads, but are feeling lost about how to get started – Oh, boy you are not alone. Knowing what the best Pinterest strategies are for YOUR unique business can be tricky.

In today's episode you will learn the exact process I used to increase traffic to my website by over 400% in one month and how to you can use Pinterest to increase your sales.

For the full episode show notes go to https://HowCanThisBeEasy.com/23

For some of you, I have a hunch the thought of solo travel, even if it's local and for a getaway to recharge, freaks you out a little bit.

Listen in today and you'll discover:

• How to plan a mini getaway
• The exact schedule I follow
• All kinds of pro tips for a successful adventure
• AND SO MUCH MORE!

See the full show notes at https://HowCanThisBeEasy.com/22

Small business websites are no longer an optional marketing tool. Your clients & customers expect it. If the .com is already taken, there are lots of things you can do.

In this episode you'll discover:

• 7 different + creative ways to get a .com
• Why I don't like using .net, .org, .co and other top level domains
• And so much more!

See the full show notes at https://HowCanThisBeEasy.com/21

Today I'm breaking each of them down and showing you the kinds of graphics you need to create in order to help your audience understand your offer and buy from you.

You'll discover:
What the 7 messages are
How you can use social media to sell
AND SO MUCH MORE!

See the show notes at https://HowCanThisBeEasy.com/20

They are often surprised by the costs involved to re-work what they have and launch a new refreshed website that actually works.

Listen in and you'll discover:

• 9 reasons why websites cost more than you think
• How you can determine what you should expect to pay for a website refresh
• AND SO MUCH MORE!

I've been in this boat more times than I care to admit. I've learned so many things! I want to break down what I've learned about launching new offers so that you too can avoid some heartache.

Listen in and you'll discover:

• The 5 reasons your offers aren't selling
• How to fix each one
• AND SO MUCH MORE!

Need the show notes? See them at https://HowCanThisBeEasy.com/18

I have some good news for you.

It's totally possible to find clients online.

In today's episode, I'm sharing:

• the 7 myths that might be holding you back
• how writing one email can bring new clients
• the secret to growing your client list
• and so much more!

Access the show notes for this episode at https://HowCanThisBeEasy.com/17

If you've started to build a list the next logical step is to introduce an email strategy that will nurture your new leads.

I'm building on last week's episode on email marketing. (LINK)

This episode if full of:

• tips on how to increase your open rates
• how to increase your click rates
• what really makes a good email
• some of the best practices of selling in an email that you definitely want to know
• AND SO MUCH MORE!

See the show notes at https://howcanthisbeeasy.com/16

You'll discover:

• Why it's MORE important than your number of followers on social media
• How it works
• AND SO MUCH MORE!

If you want to check out the show notes for this episode, they are at https://HowCanThisBeEasy.com/15

When I first started my business, I didn't even have a contract in place. I certainly had no processes in place to welcome new clients. 

Do you send dozens of emails back-and-forth trying to figure out scheduling and project timelines? How do you handle payments and manage client expectations?

Today I'm sharing everything I include in my Client Welcome Kit.

If you're tired of clients ghosting you, having unpaid invoices, or sticky situations come up, you need to check it out.

You can read the show notes at https://howcanthisbeeasy.com/14

Today we are talking about how and when to outsource.

You'll discover:

• the decision making matrix you can use to help you decide when to delegate
• the kinds of things you should be delegating
• how to decide who you're going to bring on to help
• and so much more.

You can access all the show notes at https://HowCanThisBeEasy.com/13

When this happens I've found that the disconnect between your new offer and lacklustre sales is more often than not, about one important missing element and not the actual offer itself.

Today I'm sharing the one element you need to fix. You'll discover:

• Why your offer isn't working
• 5 marketing messages you need for any launch
• AND so much more!

Get your episode cheatsheet at https://HowCanThisBeEasy.com/12

When you own your own business it's not a case of 'if' this ever happens to you, rather it's a case of 'when'.

Today I want to break down for you.

You'll learn:

• why this feedback hurts
• how to handle it like a pro
• how to turn it from an obstacle into an opportunity (like my friend Andrea would say!)
• AND so much more!

Spoiler alert: Someone being disappointed by the work we've delivered says almost NOTHING about our work. It says everything about the expectations that were not met - by us or by the person purchasing our products or services.

But to reap the rewards, you don't just need an audience: you need engagement. AND, engagement only has value when it's genuine — coming from real people who really care.

Today I'm sharing 10 ways you can create engagement in your social media! 

To see the show notes go to https://HowCanThisBeEasy.com/10

- How she created a new business model

- The exact tools she uses in her business

- How she created a life (& business) living in Costa Rica

You can learn more at https://HowCanThisBeEasy.com/9

Do you have offers that just aren't selling? Are you wondering why no one is buying your solutions?

I'd be willing to bet that you need an audience adjustment. Understanding the persona of the people who will buy from you is KEY is growing in your business.

In today's episode you'll learn:

• How to find your dreamiest clients
• How to develop your own ICA
• How you can use your audience to refine your offers
• And so much more!

Your Right People are waiting for you. Are you ready for them?

Download your cheatsheet for at HowCanThisBeEasy.com/8

From how to protect your content from being stolen to coaching agreements, growing your team, and hosting in person events like retreats we covered it in this episode.

You can see all the show notes at https://HowCanThisBeEasy.com/law

You can expect to learn:

• The 4 common expectations that might be holding you back.
• 3 reasons why your business might take longer to grow
• And so much more!

But what if you're not really comfortable with video or lack the confidence to really be visible online?

Today you'll learn:

• how I got over my own fear of the camera
• 12 things you can do to today to improve your confidence on camera

The fact of the matter is that our lives are peppered with difficult conversations.

Avoiding the tough stuff will only get you so far.

In this episode I'm breaking down how to have a difficult conversation with a client. You'll learn:

• how to prepare
• how to avoid the unnecessary anxiety that comes with a hard topic, AND
• how to easily find the best solution for all parties to move forward.

In today's episode I want to highlight how you can change that narrative so that you will feel less vulnerable and more confident.

By tuning into the How Can This Be Easy podcast, you'll be able to stop spending so much time navigating sticky situations. Instead, you'll discover easy shortcuts to better businesses practices that make you look great and save headaches for everyone involved. You'll come to understand the software, systems, and strategies you need to grow your online business. Each week my guests and I talk tech, business, and life. Listen in as I break down all the things so you too can find the easy way forward.

In this episode, Krista helps you understand how websites work and how you can tweak three things on your already existing website to improve your bottom line.

She introduces you to three things you can change today to get more inquiries from your website.

• You'll learn how to use the content you already have to improve your traffic flow.
• You'll discover the biggest hack to ensure you get regular website visitors.
• You'll find the #1 tool Krista uses with EVERY client to improve the clarity of your messaging.
• And so much more.

Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out.

In the first ever episode of the How Can This Be Easy Podcast, Krista is going on a deep dive into the truth behind when you really need a logo or a website for your online business.

In this episode, Krista walks you through the five things you need before you invest in a logo or a website. You'll discover:

• How you know you're ready for a website
• How to increase the leads from your website
• The real relationship between social media and your website
• And so much more.

Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out.