In this episode, Andy Beach is joined by two voices who have lived the creator economy from different angles to explore how AI is reshaping the entire stack. From democratized creation and shifting production workflows to the collapse of traditional metrics, the conversation centers on one core question: what replaces trust when everything can be generated?

The discussion dives into identity, authenticity, and the emerging idea of a “trust graph,” where credibility becomes more valuable than views or followers. As tools get more powerful and content volume explodes, creators face a new reality. The edge will not come from polish. It will come from clarity, consistency, and the ability to prove you are real.

In this episode, Andy Beach is joined by leaders from SMPTE to explore how standards are expanding beyond signal and format into governance, metadata, and system design. The conversation examines the growing importance of shared structure, the risks and responsibilities of AI-driven workflows, and how education and industry alignment must adapt to keep pace.

This is a look at the invisible frameworks guiding the future of media and what it will take to ensure they remain clear, interoperable, and accountable.