<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"><channel><title><![CDATA[Whitepapers - The Working Source Documents]]></title><description><![CDATA[All of the Substack posts and associated audio are derived from a set of working whitepapers that I continue to edit and add to. This section is for anyone who is interested in going deeper and hearing the full context of my thinking.  <br/><br/><a href="https://jamesmaconochie.substack.com/s/whitepapers-the-working-source-documents?utm_medium=podcast">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/s/whitepapers-the-working-source-documents</link><generator>Substack</generator><lastBuildDate>Sun, 05 Jul 2026 02:39:02 GMT</lastBuildDate><atom:link href="https://api.substack.com/feed/podcast/6826083/s/405026.rss" rel="self" type="application/rss+xml"/><author><![CDATA[James Maconochie | Architecture & Attention]]></author><copyright><![CDATA[James Maconochie]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[jamesmaconochie@substack.com]]></webMaster><itunes:new-feed-url>https://api.substack.com/feed/podcast/6826083/s/405026.rss</itunes:new-feed-url><itunes:author>James Maconochie | Architecture &amp; Attention</itunes:author><itunes:subtitle>All of the Substack posts and associated audio are derived from a set of working whitepapers that I continue to edit and add to. This section is for anyone who is interested in going deeper and hearing the full context of my thinking. </itunes:subtitle><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>James Maconochie | Architecture &amp; Attention</itunes:name><itunes:email>jamesmaconochie@substack.com</itunes:email></itunes:owner><itunes:explicit>No</itunes:explicit><itunes:category text="Technology"/><itunes:category text="Society &amp; Culture"/><itunes:image href="https://substackcdn.com/feed/podcast/6826083/s/405026/b4a908f04abe9d9c1948909beaaf2a14.jpg"/><item><title><![CDATA[2.2 - Attention Is All We Have, Part 2: Wisdom and the Shared Future]]></title><description><![CDATA[<p>Part 2 turns from what attention is to what we do with it: the limits of scale in human life and in AI, a modular architecture that moves beyond pattern matching, the ethics of attention, and the shared future of human and machine awareness.</p><p>This is the audio edition of Attention Is All We Have: What AI’s Greatest Breakthrough Can Teach Us About Being Human, presented in two parts. The full written whitepaper, with references and intellectual foundations, is at jamesmaconochie.com.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/22-attention-is-all-we-have-part</link><guid isPermaLink="false">substack:post:202498047</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Thu, 02 Jul 2026 15:45:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/202498047/ee7e9ed895092e81026664276420faf7.mp3" length="11714709" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>976</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/202498047/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[2.1 - Attention Is All We Have, Part 1: The Shared Architecture]]></title><description><![CDATA[<p>Part 1 lays the foundation: how the 2017 Transformer rediscovered a solution evolution had already found, attention as the shared currency of intelligence across evolution, the human brain, and machines, and how the Mastery of Life framework applies that same principle to human flourishing.</p><p>This is the audio edition of Attention Is All We Have: What AI’s Greatest Breakthrough Can Teach Us About Being Human, presented in two parts. The full written whitepaper, with references and intellectual foundations, is at jamesmaconochie.com.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/21-attention-is-all-we-have-part</link><guid isPermaLink="false">substack:post:202492164</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Thu, 25 Jun 2026 15:45:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/202492164/ba3bb79b4a2f533ecfe0beecb79d512d.mp3" length="12499009" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1042</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/202492164/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[1 - Beyond FLOPS: The Evolutionary Processing Unit and the Roadmap to AGI]]></title><description><![CDATA[<p>A thought experiment: the cumulative computational effort of four billion years of evolution dwarfs our fastest supercomputers by twenty orders of magnitude. The lesson isn’t to out-compute evolution, but to learn the architecture it discovered, modularity, plasticity, causal grounding, and efficient attention, embodied in the human brain, which charts a more promising path to AGI than brute-force scaling.</p><p>This is the audio edition of Beyond FLOPS: The Evolutionary Processing Unit and the Roadmap to AGI, presented in a single part. The full written whitepaper, with references and intellectual foundations, is at jamesmaconochie.com.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/1-beyond-flops-the-evolutionary-processing</link><guid isPermaLink="false">substack:post:202488447</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Thu, 18 Jun 2026 12:16:12 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/202488447/5f96f4229d95cabe89660cfd51d9d19e.mp3" length="15046262" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1254</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/202488447/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[10.3 - AI Governance and the Architecture of Practice, Part 3: The Interlocks and the Limits]]></title><description><![CDATA[<p>The final part of the audio edition of AI Governance and the Architecture of Practice turns the framework on itself. It shows how the four requirements compose into a single integrated specification, names what no architecture can supply from inside its own walls, the practitioner, the regulatory regime, the cultural substrate, and traces how each requirement interlocks with the liability regime: standard of care, safe harbor, the reasonable-practitioner standard, and discoverable evidence. It then tests the architecture under pressure, Goodhart's Law, ceremonial compliance, and defensive over-documentation, and closes with eight objections answered directly, from "the categorical claim overreaches" to "the mentors are the cohort with the most cognitive debt."</p><p>This is the audio edition of AI Governance and the Architecture of Practice, a whitepaper from Architecture & Attention, presented in three parts. Read the full whitepaper, explore the companion papers, and subscribe at jamesmaconochie.com.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/ai-governance-and-the-architecture-d22</link><guid isPermaLink="false">substack:post:201682550</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Fri, 12 Jun 2026 01:18:20 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201682550/19dd0786dedbec10085afadd9c516445.mp3" length="19007888" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1584</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/201682550/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[10.2 - AI Governance and the Architecture of Practice, Part 2: The Specification]]></title><description><![CDATA[<p>Part two of the audio edition of AI Governance and the Architecture of Practice makes the failure mode concrete. Two loan officers approve the same mortgage; two reviewers submit the same manuscript review; in each pair, one has exercised judgment, and the other has performed it, and no audit can tell them apart. From there, the episode specifies the four design requirements any AI governance framework must meet to keep human wisdom in authority over the machine: cultivate the conditions under which practice develops, require its exercise through load-bearing friction, preserve the institutional conditions that sustain it across careers, and surface signatures of its absence at the aggregate layers where artifact inspection cannot reach.</p><p>This is the audio edition of AI Governance and the Architecture of Practice, a whitepaper from Architecture & Attention, presented in three parts. Read the full whitepaper, explore the companion papers, and subscribe at jamesmaconochie.com.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/ai-governance-and-the-architecture-27a</link><guid isPermaLink="false">substack:post:201682172</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Fri, 12 Jun 2026 01:13:27 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201682172/bfc5502fa4c9b0d7c75c0cd9a82902ed.mp3" length="17708871" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1476</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/201682172/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[10.1 - AI Governance and the Architecture of Practice, Part 1: The Invisible Variable]]></title><description><![CDATA[<p>Part one of the audio edition of AI Governance and the Architecture of Practice. AI is entering judgment-laden roles- clinical, financial, legal, regulatory, academic- faster than governance frameworks are adapting, and those frameworks are designed against the wrong failure mode. This episode opens with the I-DEAS story, a finite element analysis package that confidently approved a structure that would not have stood, then lays out the five structural claims: governance-by-inspection cannot distinguish practice from performance, cognitive debt compounds silently at institutional scale, the System 1/System 2 distinction is the operative variable, structural dissent must be architected rather than assumed, and institutional architecture and individual practice compose like reinforced concrete, each necessary, neither sufficient.</p><p>This is the audio edition of AI Governance and the Architecture of Practice, a whitepaper from Architecture & Attention, presented in three parts. Read the full whitepaper, explore the companion papers, and subscribe at jamesmaconochie.com.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/ai-governance-and-the-architecture</link><guid isPermaLink="false">substack:post:201681430</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Fri, 12 Jun 2026 01:08:31 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201681430/8b50a9ffc74dc008f39d4efc257c2152.mp3" length="17930180" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1494</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/201681430/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[3.2 - The Attention Crisis, Part 2: The Architecture]]></title><description><![CDATA[<p>Part two of the audio edition of The Attention Crisis turns from diagnosis to design. It examines why building AGI as an oracle of truth fails, the illusion of the perfect filter, the capture problem, the complacency risk, and the wrong goal entirely, and lays out the alternative: Augmented Human Intelligence. The episode covers AHI's three defining characteristics, five design principles, what AHI looks like in practice, a civil engineering framework for evaluating information systems, and the stakes for democracy and shared reality. It closes with responses to five common objections, from "isn't AGI inevitable?" to "isn't this just a fancy recommender system?"</p><p>This is the audio edition of The Attention Crisis: Language, Meaning, and the Architecture of Augmented Human Intelligence, a whitepaper from Architecture & Attention, presented in two parts. Read the full whitepaper, explore the companion papers, and subscribe at jamesmaconochie.com.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/the-attention-crisis-part-2-the-architecture</link><guid isPermaLink="false">substack:post:201679202</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Fri, 12 Jun 2026 00:34:53 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201679202/d7ecd89282483d2b4df4c36cfbb346fa.mp3" length="16275062" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1356</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/201679202/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[3.1 - The Attention Crisis, Part 1: The Diagnosis]]></title><description><![CDATA[<p>Part one of the audio edition of The Attention Crisis. Humanity now produces an estimated 15 to 70 trillion tokens of text every day, more language than human attention can ever process. This episode lays out the diagnosis: why language is humanity's first and most foundational technology, what the Malleus Maleficarum and the Rohingya genocide reveal about what happens when language technologies outrun society's capacity to adapt, the neurobiological vulnerabilities that infinite language exploits, and a personal inflection point that brought the crisis home. Part one ends where the diagnosis lands: the erosion of attention is a threat not just to knowledge, but to agency.</p><p>This is the audio edition of The Attention Crisis: Language, Meaning, and the Architecture of Augmented Human Intelligence, a whitepaper from Architecture & Attention, presented in two parts. Read the full whitepaper, explore the companion papers, and subscribe at jamesmaconochie.com.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/the-attention-crisis-part-1-the-diagnosis</link><guid isPermaLink="false">substack:post:201678394</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Fri, 12 Jun 2026 00:30:16 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201678394/b3b8280a7f78840a682bc65e7064fe46.mp3" length="14332805" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1194</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/201678394/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[8.2 - AHI: The Case for Augmented Human Intelligence, Part 2: The Case for AHI]]></title><description><![CDATA[<p>Part 2 makes the constructive case: the replication-versus-amplification distinction that resolves the embodiment tension; the five principles and four architectural commitments that make AHI real rather than aspirational; the seed corn, democracy, and biological arguments for why it matters; and direct responses to the six strongest objections.</p><p>This is the audio edition of <em>AHI: The Case for Augmented Human Intelligence</em>, the foundational whitepaper of the Architecture & Attention series, presented in two parts. The full written whitepaper, with references and intellectual foundations, is at jamesmaconochie.com.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/ahi-the-case-for-augmented-human-28f</link><guid isPermaLink="false">substack:post:201644603</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Thu, 11 Jun 2026 19:03:47 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201644603/d2efee0147830572facd12c2d0245271.mp3" length="19753005" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1646</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/201644603/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[8.1 - AHI: The Case for Augmented Human Intelligence, Part 1: The Case Against AGI]]></title><description><![CDATA[<p>Part 1 presents the case against the current path: human intelligence as a biological, embodied, and experiential architecture; large language models as statistical prediction engines confined to the lowest rung of Pearl’s ladder; and the AGI fallacy, the benchmark problem, diminishing returns, and the goal displacement that nobody voted on.</p><p>This is the audio edition of <em>AHI: The Case for Augmented Human Intelligence</em>, the foundational whitepaper of the Architecture & Attention series, presented in two parts. The full written whitepaper, with references and intellectual foundations, is at jamesmaconochie.com.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/ahi-the-case-for-augmented-human</link><guid isPermaLink="false">substack:post:201642813</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Thu, 11 Jun 2026 18:57:15 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201642813/6ca16e614de738c0ce197ea2620c71c4.mp3" length="16954977" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1413</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/201642813/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[9.3 - The Wisdom Gap, Part 3: The Stakes and the Response]]></title><description><![CDATA[<p>Part 3 turns to what it means for us: the developmental pipeline we're automating away, the individual, institutional, and civilizational imperatives of Augmented Human Intelligence, and direct responses to the strongest lines of resistance.</p><p>This is the audio edition of <em>The Wisdom Gap: Why AI Today Is Structurally Capped Below Wisdom</em>, presented in three parts. The full written whitepaper, with references and intellectual foundations, is at jamesmaconochie.com.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/the-wisdom-gap-part-3-the-stakes</link><guid isPermaLink="false">substack:post:201618782</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Thu, 11 Jun 2026 16:05:30 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201618782/3dbac9657d8d8baf5775d83cde3d9660.mp3" length="18099140" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1508</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/201618782/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[9.2 - The Wisdom Gap, Part 2: The Structural Cap]]></title><description><![CDATA[<p>Part 2 applies the framework to AI directly: Rung 1 brilliance, bounded Rung 2 access, how synthetic wisdom is produced and recognized, why the failure mode is always the same, and whether agentic AI changes the argument.</p><p>This is the audio edition of <em>The Wisdom Gap: Why AI Today Is Structurally Capped Below Wisdom</em>, presented in three parts. The full written whitepaper, with references and intellectual foundations, is at jamesmaconochie.com.</p><p>.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/the-wisdom-gap-part-2-the-structural</link><guid isPermaLink="false">substack:post:201616940</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Thu, 11 Jun 2026 15:59:36 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201616940/d425edbf8f563f1cb7431c3d4ebe6cf4.mp3" length="14741256" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1228</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/201616940/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item><item><title><![CDATA[9.1 - The Wisdom Gap, Part 1: The Diagnosis]]></title><description><![CDATA[<p>Part 1 builds the diagnosis: the DIKW hierarchy and why accumulation isn't enough, then the engine itself, the attention-experience feedback loop that turns knowledge into judgment, and that requires a persistent, embodied, consequence-bearing agent.</p><p>This is the audio edition of <em>The Wisdom Gap: Why AI Today Is Structurally Capped Below Wisdom</em>, presented in three parts. The full written whitepaper, with references and intellectual foundations, is at jamesmaconochie.com</p><p>.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://jamesmaconochie.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">jamesmaconochie.substack.com</a>]]></description><link>https://jamesmaconochie.substack.com/p/the-wisdom-gap-part-1-the-diagnosis</link><guid isPermaLink="false">substack:post:201614310</guid><dc:creator><![CDATA[James Maconochie]]></dc:creator><pubDate>Thu, 11 Jun 2026 15:52:23 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201614310/23f753b258b1816988470e8cb04c87f1.mp3" length="17350575" type="audio/mpeg"/><itunes:author>James Maconochie</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1446</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6826083/post/201614310/b4a908f04abe9d9c1948909beaaf2a14.jpg"/></item></channel></rss>