Icons of Influence

How to Turn Claude Into a Thinking Partner, Not a Yes-Machine

ICONMAKER®️ — Fri, 08 May 2026 16:25:02 GMT

Most people are using AI wrong, and they don’t even know it.

They ask Claude a question. Claude gives a confident, well-structured answer. They walk away feeling validated.

But here’s what actually happened: Claude told you what you wanted to hear.

That’s not a bug. It’s the default. AI models are trained to be helpful, which often means agreeable. And agreeable feels good until you launch the wrong offer, double down on a broken strategy, or miss the blind spot that costs you six months.

The fix is simpler than you think. It’s one setting.

In Claude’s Personal Preferences field, I wrote this:

“Be my strategic sparring partner. Challenge my thinking, name my blind spots, and don’t default to agreement. Push back when I’m rationalizing, avoiding, or chasing shiny objects. But give me room to think and respond — don’t pile on before I’ve had a chance to engage. The goal is sharper thinking, not a beating.”

The difference is immediate. Instead of a polished agreement, you get pushback. Instead of Claude completing your thought in the most flattering direction, it names the assumption you didn’t question.

How to set it up

Desktop: Settings → Profile → Personal Preferences → type your instructions → Save.

Mobile: Profile icon → Profile → scroll to Personal Preferences → same thing.

It applies to every conversation automatically. No re-prompting. No remembering.

One calibration note

If your instructions are too aggressive, “be ruthless” or “hurt my feelings,” you’ll get a dynamic that’s more combative than useful. Tune it until it reads like your best advisor on a good day: direct, honest, and on your side even when pushing back.

AI is only as useful as the quality of thinking it produces in you. If it’s just confirming what you already believe, you’re not using it; you’re using it to feel better about decisions you’ve already made.

Set it up to challenge you.— Sheryl Plouffe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Divorce Isn't a Failure. It's a Turning Point. — with Becky Swanson

ICONMAKER®️ — Thu, 07 May 2026 17:15:21 GMT

Most people navigating divorce focus on surviving it. Becky Swanson built an entire methodology around something more strategic, making sure women don’t walk away from the process having left six figures on the table.

Becky is a Certified Divorce Coach and ICF Professional who has carved out a niche at the intersection of emotional intelligence, financial strategy, and legal navigation. She works with women with children going through divorce and has structured her practice around a results-based guarantee; clients protect $100,000 or more in avoidable costs, or the engagement isn’t complete.

This is a conversation about building in a category that didn’t fully exist when she started, what it takes to create credibility in an unrecognized profession, and why the most underserved clients are often the most high-stakes.

In this episode:

* Why paying your attorney to process your emotions is one of the most expensive mistakes divorcing women make

* How Becky built a structured, stage-based program with a results guarantee in a space dominated by informal support

* What it actually takes to help a client reclaim financial control when they’ve been disengaged from their own money

* Why building a vetted referral network is central to her delivery model

* The mindset shift that separates women who navigate divorce strategically from those who don’t

Connect with Becky Swanson: beckyswanson.com

Connect with Sheryl & ICONMAKER®: iconmaker.io

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Depth and Trust Outperform Visibility Alone

ICONMAKER®️ — Tue, 11 Nov 2025 17:50:57 GMT

There was a time when visibility was everything.

Post more.Go live more.Be everywhere.

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That was the mantra.And for a while, it worked.

But something has shifted.

Audiences have grown wiser. Algorithms have grown louder.And somewhere along the way, trust became the new metric of influence.

Today, it’s not about how visible you are.It’s about how deeply people believe you.

Visibility Without Depth Is Just Noise

We all know someone who looks successful online — great branding, polished Reels, constant content — yet their business isn’t actually growing.

They won’t tell you that, of course, because admitting it would break the facade.

Many influencers have hundreds of thousands, even millions of followers, but struggle quietly behind the scenes to turn that visibility into real revenue.

It’s not because they lack talent or work ethic.It’s because they’ve built their brand on attention instead of trust.

Visibility might get you followers, but without depth, it rarely gets you clients.

People don’t want more content; they want meaning.They don’t want to be impressed; they want to be understood.

Depth doesn’t mean producing more; it means saying something that matters.It means your audience feels safe trusting you because they sense your experience, your evidence, and your honesty.

Trust Is the Real Algorithm

Trust travels farther than reach.

When someone trusts you, they share your message, recommend your programs, and remember you long after the scroll.It’s word-of-mouth in a digital world, and it compounds faster than any paid ad ever could.

Trust doesn’t come from declaring authority.It comes from demonstrating alignment between what you say and what you do.

As Brené Brown puts it,

“Trust is earned in the smallest of moments. It’s not built through heroic deeds or highly visible actions, but through paying attention, listening, and gestures of genuine care and connection.”(The CEO Magazine)

That’s true in leadership, and it’s true in marketing.People don’t remember who shouts the loudest; they remember who made them feel seen, understood, and safe to believe.

That’s why in today’s marketing world, the entrepreneurs who thrive are the ones who build consistency around their principles, not their promotions.

The Depth Advantage

Depth gives you staying power.

When your authority is rooted in substance and trust, it doesn’t matter what platform changes or what trend fades next week. Your influence holds.

Because your audience isn’t following you for entertainment, they’re following you because you know what you’re talking about.

They can feel the difference.

It’s not about being the newest or the loudest voice in the room. It’s about being the one people turn to when they’re ready for real results.

Where to Start

If you’ve been feeling pressure to post more but connect less, pause.

Ask yourself:

“What do I know for sure that genuinely helps people?”

Start there.Go deep, not wide.

One well-articulated insight can do more for your authority than a month of random content.

If you want help defining what that insight looks like for you, try my free GPT tool:👉 Content Planner – Message Clarity Starter

It’s designed to help you clarify your message, organize your ideas, and create thought-leadership content that builds depth and trust, the real currency of visibility today.

ScaleSmart Insight:

Visibility gets attention. Depth earns trust. And trust is what scales.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Authority Is Built Through Demonstration, Not Declaration

ICONMAKER®️ — Sat, 08 Nov 2025 02:08:04 GMT

I’ve noticed a pattern over the last few years.

More and more people are declaring themselves experts, sometimes after reading one book, finishing one course, or spending one weekend learning something new.

They hang a shingle.Update their bio.Add “coach,” “consultant,” or “strategist” to their title.

And then they wait for the world to believe it.

But the truth is, authority doesn’t come from what we declare.It comes from what we demonstrate.

The Difference Between Desire and Depth

You don’t need 10,000 hours of experience to be an authority at what you do.That’s an outdated idea.

But you do need to be able to help someone get a result.

That’s the difference between desire and depth.

Because wanting to be seen as an expert isn’t the same as becoming one.

I see this often with clients.When I ask, “What’s your actual mechanism for getting people results?” they pause.

They’ve never been taught to think that way.

Most have been told to start with sales and marketing:create an offer, build a funnel, post content, run ads.

But few have ever been asked the foundational question:

“Do you actually get people results? And how do you do it?”

That’s the heart of real authority, not just knowing that you can help people, but how.

The Deer-in-Headlights Moment

When I ask, “What’s your method? What’s your mechanism? What’s the thing you do that gets people results?” I often get blank stares.

Not because they don’t care, but because no one has ever asked them to articulate it.

They’ve been busy marketing a message that isn’t yet proven.

And that’s exactly where so many entrepreneurs stay stuck.They focus on looking like an expert instead of thinking like one.

One of my favorite parts of our work with clients is helping them define their mechanism, to pinpoint exactly how they help people create transformation.

When they finally see it clearly, everything shifts.Their confidence rises.Their content gets sharper.Their marketing starts working.Because they’re no longer selling an idea; they’re demonstrating a result.

How I Learned This Firsthand

When I first entered the online expert space in 2013, I didn’t have a framework.I just had a skill set from my background in broadcasting and video production, and a genuine desire to help people communicate more effectively on camera.

Before I ever sold a program, I worked with a few people for free. Not many, just two or three.

But those early clients helped me uncover how I helped people succeed.

That’s when I developed my first methodology, what I called the 4P Framework:

* Plan

* Produce

* Publish

* Promote

That simple process became the foundation of my early business.

Why This Matters

In a world where everyone has a microphone, the people who stand out aren’t the ones shouting the loudest.

Your First Demonstration

If you’re ready to stop

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Nida Leardprasopsuk - How to Become Irreplaceable and Differentiate Yourself

ICONMAKER®️ — Mon, 31 Jul 2023 13:35:01 GMT

Are you ready to stand out online as a world-class expert?

Join us in this upcoming episode of Cash In On Camera as we dive into the fascinating world of becoming irreplaceable and differentiating yourself in the marketplace.

Our special guest, Nida Leardprasopsuk, is a top-tier business consultant and former Fortune 500 executive with more than two decades of experience in business, psychology, and personal development. She is a regular contributor to Forbes, Entrepreneur, and Brainz Magazine.

Learn to build a truly innovative business that stands out from the rest.

Watch the full LIVE video interview on Sheryl's YouTube channel here:

https://www.youtube.com/watch?v=k392WAYihsw

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Estie Starr - From Likes to Leads: Crafting an Effective Multi-Platform Social Media Strategy

ICONMAKER®️ — Mon, 24 Jul 2023 15:09:25 GMT

Estie Starr shares her expertise in crafting an effective multi-platform social media strategy that transforms mere likes into valuable leads for your business.

She reveals how to create a cohesive and powerful strategy that maximizes your online presence and drives real results. From understanding your target audience to leveraging the strengths of each platform, she provides practical tips and actionable insights to help you elevate your social media presence.

Get ready to harness the full potential of social media and turn it into a lead-generating powerhouse. It's time to transform your likes into leads and unlock the full potential of your business in the digital landscape.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Lindsay LaShell - Finding Balance: How to Delegate Effectively as an Entrepreneur

ICONMAKER®️ — Fri, 07 Jul 2023 15:22:14 GMT

Need to get things off your plate?

In this episode of Cash In On Camera, we dive deep into delegation and its transformative power for entrepreneurs seeking balance and success. Our special guest, Lindsay LaShell, a renowned marketing activist and expert, shares her invaluable insights on the importance of delegation for entrepreneurs and provides practical strategies to master this essential skill.

She unveils the key benefits of delegation, especially for women in business, and explores how it can empower you to focus on solving society's critical problems while still achieving personal and professional growth.

Discover the secrets to creating a harmonious work environment and fostering a sense of fulfillment. Reclaim your time, reduce overwhelm, and create space for what truly matters.

Watch the full LIVE video interview on Sheryl's YouTube channel here:

https://youtube.com/live/18MGVsJ3eRI

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Kitti Andrews - From Chaos to Clarity: How to Maintain Your Organized Space for Business Success

ICONMAKER®️ — Fri, 07 Jul 2023 12:46:19 GMT

Want maximum mental clarity, productivity, and unprecedented business success? Declutter!

With over two decades of experience, Kitti Andrews has empowered countless individuals to overcome overwhelm and break free from the constraints of clutter, both physically and mentally.

Tune in and be ready to take the first step towards a more productive, clutter-free life. Your future self will thank you!

Watch the full LIVE video interview on Sheryl's YouTube channel here:

https://youtube.com/live/Yrft1ctGkag

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Miriam Villegas - Maximizing Your Business Revenue: A Mindset and Strategy Approach

ICONMAKER®️ — Thu, 06 Jul 2023 15:50:46 GMT

Get ready to elevate your business revenue with mindset and strategy!

In this episode of Cash In On Camera, we sit down with the amazing Miriam Villegas, a successful mindset coach who has been trained by Bob Proctor, one of the greatest teachers of human potential and growth. Miriam shares her insights on how the right mindset and effective strategies can help female entrepreneurs maximize their revenue and achieve success and fulfillment.

We dive into the misconceptions about mindset and get actionable tips for achieving success. Miriam's unique approach to combining mindset and strategy will help you overcome obstacles and achieve your business goals.

Don't miss this episode if you want to learn how to elevate your business revenue and live a fulfilled life. Tune in now and start your journey to success!

Watch the full LIVE video interview on Sheryl's YouTube channel here:

https://youtube.com/live/1ibYbIa50Go

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Chantal Cornelius - Emotional Strategies To Stand Out

ICONMAKER®️ — Fri, 02 Jun 2023 14:26:44 GMT

In a highly competitive online world, it can be challenging to stand out from the crowd. Chantal Cornelius has a unique approach to marketing that focuses on building emotional connections with clients.

In this podcast episode of Cash In On Camera, Chantal shares how to connect with clients on an emotional level and the impact this can have on your business. She provides practical tips for building trust and rapport with clients, creating a customer journey that taps into their emotions, and the importance of being authentic in your marketing and staying true to your values.

She also discusses how to leverage your strengths and showcase your expertise to position yourself as a thought leader in your industry.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/phKUdfo7b0Y

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Martin Salama - From Worrier to Warrior: Elevate Your Business Success!

ICONMAKER®️ — Fri, 02 Jun 2023 13:47:16 GMT

Brace yourself for an electrifying discussion on transforming from a worrier to a warrior and mastering the mindset for unrivaled business success with Martin Salama, The Architect of The Warrior's L.I.F.E. Code.

Martin Salama's own life journey has been filled with unexpected twists, tragic losses, and tremendous triumphs.

He shares practical strategies and insights on how to overcome worry, embrace resilience, and develop the warrior mindset necessary for achieving business success. Martin's wisdom will equip you with tangible, actionable steps to awaken the warrior within, reignite your passion, and triumph in every aspect of your life.

Tune in to this episode and discover how you can break free from the chains of worry, cultivate a warrior mindset, and unlock your full potential for business success.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/skSKJBH_Hec

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Harrison Meagher - The Power of Presence: A Mindful Approach to Entrepreneurship

ICONMAKER®️ — Fri, 19 May 2023 13:24:21 GMT

Are you feeling disconnected from your true self?

In this episode of Cash In On Camera, we explore the transformative power of presence and the profound impact it can have on our lives and businesses. Our guest, Harrison Meagher, shares his insights and experience as a Spiritual Love Coach and explains how mindfulness and awareness can help us reconnect with our true selves and access the wisdom of the universe.

We learn how to tune into our cosmic heart space and navigate the challenges and opportunities that arise with greater ease and grace.

Join us for a deep dive into the power of presence and discover how you too can unlock your full potential and live a more fulfilling and authentic and purpose-driven life.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/FTCJcBG0k5U

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Amanda Abella - How to Shift Your Money Mindset and Boost Your Sales

ICONMAKER®️ — Fri, 05 May 2023 13:26:26 GMT

Shifting your money mindset is key to achieving sales success.

In this episode of Cash In On Camera, we explore how our money mindset can impact sales success. Our guest, Amanda Abella, is a high-ticket sales trainer who specializes in helping clients overcome their money mindset blocks and achieve financial abundance. She is known for helping women coaches and consultants increase sales by 30% in 90 days.

Tune in now to learn how to master your sales efforts.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/rKS6pj38IBo

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Guy Cooper - Build Stronger Employee Relationships

ICONMAKER®️ — Fri, 05 May 2023 13:01:35 GMT

Are you a business owner looking to improve your relationships with your employees and create a more positive workplace culture?

In this episode of Cash In On Camera, we sit down with Guy Cooper, a seasoned entrepreneur with over 35 years of experience in building stronger relationships between business owners and their employees.

Guy shares his strategies and insights on creating a positive workplace culture, fostering open communication, and motivating teams to achieve their best.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/VQFBqM56BhE

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Tyler Horsley - How to Build a Loyal Network Of Powerful Connections

ICONMAKER®️ — Fri, 28 Apr 2023 02:57:02 GMT

Are you ready to take your networking skills to the next level?

In this episode of Cash In On Camera, Tyler Horsley, successful entrepreneur, business growth expert, and CEO of Nuclear Networking, shares his insights on the importance of building trust and loyalty in business.

Tune in to gain valuable insights that will help you build powerful connections and take your business to the next level whether you're preparing for an exit or continuing to build.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/CLrGUeHklN8

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Amber Griffiths - The Key to Building a Legendary Brand

ICONMAKER®️ — Mon, 24 Apr 2023 14:13:10 GMT

Amber Griffiths will be joining us in this episode of Cash In On Camera, as we explore the importance of authenticity in building a legendary brand.

She is a Maker of Legends and Brand Strategist and she will share insights on how to discover and amplify your unique voice to stand out in a crowded market. We will discuss the benefits of showing up fully as yourself, the 3 R's of brand-building, and how to create an unforgettable brand experience for your audience.

Join us as we uncover the key to building a legendary brand that leaves a lasting impact.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/4HMp7LGoRUY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jen Szpigiel - Shifting the Paradigm: The Rise of Femme Leadership

ICONMAKER®️ — Fri, 21 Apr 2023 15:55:51 GMT

In this episode of Cash In On Camera, we explore the changing landscape of leadership and the rise of femme leadership.

Our guest, Jen Szpigiel, is the founder and CEO of Becoming Iconic, a 7 figure global brand mentoring and elevating entrepreneurs in life, business & leadership.

Jen shares her insights on revolutionizing how you show up in your life and business while welcoming pleasure, joy, and abundance.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/02ZIss7MlV8

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Brenden Kumarasamy - Become A Better Communicator With These 3 Daily Exercises

ICONMAKER®️ — Fri, 14 Apr 2023 15:27:08 GMT

Want to be a top 1% communicator in your industry?

In this episode of Cash In On Camera, we are joined by Brenden Kumarasamy, founder of MasterTalk and a renowned communication coach, as we discuss his top 3 daily speaking exercises that can help sharpen your communication skills.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/a0NYU6b3td8

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

A.M. Williams - Unleashing the Power of Leverage: Strategies for Doubling Your Income

ICONMAKER®️ — Mon, 10 Apr 2023 13:55:43 GMT

In this episode of Cash In On Camera, we are joined by Breakthrough Performance Coach and Strategist A.M. Williams. For over a decade now, he's helped entrepreneurs double, triple, and even quadruple their income and productivity by helping them wake up the "sleepy parts of their business", and use the power of leverage to create more of the business and life they truly want.

He believes that challenges can be gifts, and has mastered the art of leveraging leadership, networking, and partnerships to achieve personal and business growth.

In this episode, we will explore how to amplify leverage for success, including insights into the foundations of fortune and how to build them. We will also discuss A.M.'s journey and how he uses his experiences to help others achieve their big goals.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/046iZFWSX7s

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Lauren Litt - Vanity Metrics: A Dangerous Distraction from True Business Growth

ICONMAKER®️ — Fri, 07 Apr 2023 13:51:13 GMT

Chasing followers and likes is hurting your business.

In this episode of Cash In On Camera, Lauren Litt,

CEO of Lil Shameless Plug, explains the seductive allure of vanity metrics and their potential to mislead business owners.

Join us as we discuss real strategies for achieving sustainable growth that will stand the test of time. Whether you are an entrepreneur, coach or consultant, this episode is a must-listen.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/JtYtpqgWPMM

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Chris Mercer - The Art of Measurement: Unlocking the Secrets to Measuring Podcast Success

ICONMAKER®️ — Fri, 31 Mar 2023 13:14:31 GMT

Want to better understand your podcast metrics?

In this episode of Cash In On Camera, we will be joined by Chris Mercer, co-founder of MeasurementMarketing.io and an expert in measurement marketing.

Chris will share his insights and expertise on measuring the success of podcasts. He will reveal the secrets to unlocking the most important metrics that matter.

We will also delve into the topic of measuring the ROI of your podcast and strategies for leveraging your podcast for business growth.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/oUtX6ClznxY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Shelby Janner - The Rise of Micro Media: How to Leverage Niche Audiences for Personal Brand Success

ICONMAKER®️ — Fri, 31 Mar 2023 12:55:58 GMT

Ready to take your personal brand to the next level?

In this episode of Cash In On Camera, we will be discussing how to successfully build and leverage a personal brand using the power of micro media.

Our guest, Shelby Janner, an award-winning PR expert, will be sharing her insights on the benefits of targeting niche audiences through micro-platforms and also explore various tactics and strategies that can be used to effectively stand out in a crowded market and build a strong personal brand. This episode is perfect for entrepreneurs, influencers, and anyone looking to establish a successful personal brand in today's digital landscape.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/jaFgDHJJXXQ

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Tracey Burnett - How To Start Non-Spammy Direct Message Conversations

ICONMAKER®️ — Mon, 27 Mar 2023 13:28:59 GMT

Do you want to know what to say in the DMs to start genuine conversations? LinkedIn Strategist, Trainer & Marketing Mentor Tracey Burnett joins the show to share how to send direct messages that don't feel spammy so you can find new clients on a consistent basis.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/qFuI1hVVNWA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Adrian Chenault - The Art of Follow-Up: Building Systems To Stay In Touch

ICONMAKER®️ — Mon, 20 Mar 2023 14:30:18 GMT

Whether you're an entrepreneur or a seasoned business professional, this episode is a must-listen for anyone looking to grow their network and business.

In this episode of Cash In On Camera, we explore the importance of follow-up in building lasting relationships in business. Our guest, Adrian Chenault, CEO and Co-Founder of Contact Mapping, shares his insights and experiences on how a systematic approach to staying in touch with your network can lead to greater success and connection in your professional life.

From understanding the power of a well-managed network to the benefits of technology in streamlining communication, Adrian offers practical strategies and tips to help you build strong, lasting relationships with your contacts.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/Cr_3QaaKGRs

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Mark Carpenter - Techniques for Transforming Personal Experiences into Engaging Narratives

ICONMAKER®️ — Mon, 20 Mar 2023 13:52:12 GMT

There's a difference between recounting an experience and telling a truly impactful story.

In this episode of Cash In On Camera, we'll explore the art of storytelling and how to effectively use personal experiences to craft powerful and impactful stories that engage your audience.

Mark Carpenter, a renowned storyteller and author of "Master Storytelling", will guide us through the process of finding the right narrative for our message and audience, whether in business or personal life.

If you're looking to improve your storytelling skills and connect with your audience on a deeper level, this episode is not to be missed.

Watch the full LIVE video interview on Sheryl's YouTube channel here:
https://youtube.com/live/VxP6o7inyGw

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Molly Ruland - Maximizing Your Content: The Art of Leveraging vs. Repurposing

ICONMAKER®️ — Thu, 16 Mar 2023 16:25:35 GMT

Are leveraging and repurposing different?

In this episode of Cash In On Camera, our guest, Molly Ruland, CEO & Founder of Heartcast Media, shares her expert insights on how businesses can generate revenue and create strategic relationships through content marketing.

Whether you're a business owner, marketer, or content creator, this episode will provide you with valuable insights on how to get the most out of your content and increase your reach and engagement.

We'll also share some practical tips and strategies for leveraging and repurposing your content effectively, so you can save time and resources while still delivering high-quality content to your audience. So let's dive in to learn how to maximize your content and achieve your business goals.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/30ByHF_EVI4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Mark Herschberg - Passive Recall: Techniques for Keeping What You Learn

ICONMAKER®️ — Tue, 14 Mar 2023 16:01:09 GMT

Have you ever read a business or self-help book only to forget most of the advice a few weeks later?

In this episode of Cash In On Camera, Mark Herschberg from BrainBump shares a unique way to passively retain and recall what you read in books and hear on podcasts so you can achieve your goals.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/NURAVlVIhtw

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Barry Shore - From Paralyzed to Purposeful: Spreading Joy Around the World

ICONMAKER®️ — Fri, 03 Mar 2023 13:38:33 GMT

Known as the “Ambassador of JOY,” Barry Shore is a Mental Wellness Activist, philanthropist, and former quadriplegic who is now swimming around the world!

Barry has distributed millions of “Keep Smiling” cards worldwide and a philanthropic platform featured in Oprah Magazine.

In this episode of Cash In On Camera, Barry shares how to be emotionally bulletproof no matter the circumstances. This is sure to be an uplifting conversation!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/34jp9CwlVYo

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Laura Doman - Master the Art of On-Camera Confidence

ICONMAKER®️ — Mon, 20 Feb 2023 15:36:35 GMT

Want to be more confident on camera? In this Cash In On Camera episode, Laura Doman and I come together to provide tips and tricks to help you overcome camera shyness and nervousness. Laura is a voice-over and on-camera actress with credits in film, TV, commercials, and industrial videos.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/sOQvFuXaXHA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Daniel Alfon - LinkedIn Analytics & Metrics To Watch

ICONMAKER®️ — Fri, 17 Feb 2023 15:59:05 GMT

Daniel Alfon joined LinkedIn in early 2004, which means he's made all the mistakes and lives to tell about it! He is the author of Build a LinkedIn Profile for Business Success and joins Cash In On Camera to share what metrics to measure in LinkedIn analytics and how to use them to make informed decisions in your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/1kizTCCkpuk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Naja Hayward - How To Balance Multiple Passions And Stay Sane As An Entrepreneur

ICONMAKER®️ — Wed, 15 Feb 2023 13:59:32 GMT

If you're feeling overwhelmed by your many interests or obligations, don't worry - Naja Hayward has some great advice for you in this episode of Cash In On Camera. Learn how to manage it all and love your life.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtube.com/live/SlYz11lOZJI

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Melody Ann Owen - 3 Proven Strategies to Maximize the Impact of Your Book

ICONMAKER®️ — Fri, 10 Feb 2023 15:15:12 GMT

In this episode of Cash In On Camera, Author Nation Founder Melody Ann Owen shares 3, perhaps overlooked, strategies to maximize the impact of your book. She'll share how to leverage your book to grow your business, expand your reach and increase your visibility in your industry.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://www.youtube.com/live/Z9FXNrvPjes?feature=share

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Bastien Siebman - Land More Clients with a Solid Project Management Plan

ICONMAKER®️ — Wed, 25 Jan 2023 14:37:08 GMT

In this episode of Cash In On Camera, Asana Certified Pro and Forum Leader Bastien Siebman discusses the importance of a solid project management plan in attracting more clients. A well-organized and efficient project management strategy can streamline workflow and increase productivity and help you create a content strategy that will help you attract more clients and stand out from the competition.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/XeNkoOYRPDs

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Steve Buzogany - Unlock the Secret to More Referrals: How Gifting Can Grow Your Business

ICONMAKER®️ — Fri, 20 Jan 2023 16:36:10 GMT

Referrals are a valuable source of new customers and can significantly impact the success of your business. However, many people struggle to generate a steady stream of referrals.

In this episode of Cash In On Camera, the CEO & Founder of The Appreciation Advocate Steve Buzogany shares how gifting can be a powerful tool to grow your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Of_1MVENNDI

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Bryan Kramer - The Competitive Advantage Right Under Your Nose

ICONMAKER®️ — Tue, 17 Jan 2023 16:15:10 GMT

You have a competitive advantage in your business and might not even realize it. In this episode of Cash In On Camera, renowned business strategist Bryan Kramer, aka 'Zen Master to Digital Marketers', shares how to identify and leverage the human side of your enterprise.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/z1829XbQTnk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Shauna Van Mourik - Are You Using Misleading Marketing?

ICONMAKER®️ — Mon, 16 Jan 2023 14:59:00 GMT

You might be misleading people with your marketing and not even know it. In this episode of Cash In On Camera, Lead Copywriter & Organic Content Marketer Shauna Van Mourik shares how to know when your marketing is misleading and what to do to turn it around so it helps rather than hinders your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/tvXuexDhQXI

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

John Egan - Content Marketing: Quality vs. Quantity

ICONMAKER®️ — Fri, 13 Jan 2023 16:15:41 GMT

Content can help you stand out from the crowd. But is it better to go for sheer quantity and flood the market with your views or craft fewer quality pieces? Content Marketing Writer and Strategist John Egan joins Cash In On Camera to share the naked truth about content marketing and what makes a bigger impact on your business - quantity or quality.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/bSs3O0rav5M

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Steve Multer - The 3 Pillars Of Strong Corporate Storytelling

ICONMAKER®️ — Fri, 13 Jan 2023 15:08:49 GMT

Do you want to communicate more effectively? Chief Storytelling Officer Steve Multer has delivered thousands of live talks and broadcast presentations that connect multinational corporations to millions of customers. In this episode of Cash In On Camera, Steve is breaking down the 3 pillars of strong corporate storytelling so that you can improve your presentations and make a bigger impact on your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/8u2mcJXF3GQ

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Layne Booth - Add $100k With Online Dashboards

ICONMAKER®️ — Fri, 06 Jan 2023 15:43:22 GMT

Want to learn how you can add $100k in revenue to your business and reduce your workload while doing it? Layne Booth shares how in this episode of Cash In On Camera by sharing how you can add premium dashboards to your suite of services.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/eBcH7_6Tj5M

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Krystal Covington - Should You Revamp Your Website?

ICONMAKER®️ — Thu, 05 Jan 2023 15:32:27 GMT

Spoiler Alert! Your website doesn't drive traffic like it used to. Krystal Covington helps B2B consultants, non-profits, and retail companies boost their visibility online. In this episode, Krystal shares her thoughts on how to know if your website needs to be revamped and the #1 thing entrepreneurs are ignoring when it comes to online visibility.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/wW7ENS5uDVU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Ken Cook - 3 Ways To Make More Money Next Week

ICONMAKER®️ — Fri, 16 Dec 2022 15:59:08 GMT

Want to make more money in your business fast?

Ken Cook is the founder and owner of The Prepared Group, a marketing strategy firm. He is a strong proponent of data-driven, analytics-based marketing, and has dedicated a great deal of time and energy to developing marketing automation and strategic marketing programs for various client projects.

Ken joins Cash In On Camera to share 3 ways to make more money next week in your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/VEOjNvWnrrs

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Ameet Khabra - Keywords Research For Ads

ICONMAKER®️ — Wed, 14 Dec 2022 15:21:53 GMT

Thinking of running ads? Don't make a move until you hear what Ameet Khabra has to share about keyword best practices. In this episode, Ameet will make sense of broad match and negative keywords and conversion tracking. We've got you covered!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/C4rO61z6kWI

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Samantha Riley - 3 Keys To $15k Months

ICONMAKER®️ — Tue, 13 Dec 2022 16:33:14 GMT

If you're looking to reach $15k months in your business, there are 3 key things holding you back. In this episode of Cash In On Camera, Authority Positioning Strategist Samantha Riley shares the 3 things you must have in order to pave the way to reaching a new echelon in your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/5o9lBwN5bz4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Michelle Nedelec - Demystifying Digital Marketing

ICONMAKER®️ — Tue, 13 Dec 2022 15:48:28 GMT

How complex does your digital marketing funnel need to be? Marketing and Business Automation & Infustionsoft Expert Michelle Nedelec joins Cash In On Camera to demystify digital marketing for 6 and 7-figure business leaders who don't yet need the giant '18-wheeler' of funnels but instead are looking for the reliable sedan to take them to the next level.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/9bRyBorlWqQ

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Linda Claire Puig - The 6 Audience Attraction Archetypes

ICONMAKER®️ — Mon, 12 Dec 2022 17:35:26 GMT

You want to build your audience but social media is not exactly making that easy. Enter Linda Claire Puig. She joins me on Cash In On Camera to share how business owners can build profitable, relationship-based audiences by knowing the 6 audience attraction archetypes.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/qiXzhfncCJw

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Ann Carden - Finding Your Right Fit Clients On LinkedIn

ICONMAKER®️ — Fri, 09 Dec 2022 17:23:43 GMT

Want to know how to find your ideal clients on LinkedIn? Strategic Business Consultant Ann Carden joins me to demonstrate how to find your right-fit clients and why LinkedIn is a great place to find ultra-high-fee clients.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/w7UFoOE1jSc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Max DeVincenzo - Music & Marketing: What You Need To Know

ICONMAKER®️ — Thu, 08 Dec 2022 16:29:22 GMT

Music is a powerful tool. In this episode of Cash In On Camera, award-winning music producer Max DeVincenzo shares what we need to know about choosing music for marketing ourselves and our businesses online.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/lP0jR4JoW88

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Reuben Swartz - Do You Really Need A Funnel?

ICONMAKER®️ — Wed, 07 Dec 2022 14:53:32 GMT

Do you need a funnel in your business? Maybe yes, maybe no. In this episode of Cash In On Camera Reuben Swartz shares how to know if, and when, you need a funnel. Don't miss this episode if you're looking to earn more in 2023.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/5nF5U3B611k

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Eileen MacDonell - Remove Your Business Blind Spots

ICONMAKER®️ — Tue, 06 Dec 2022 16:38:38 GMT

You don't know what you don't know. In business that can be a scary thing. Fear not! International Best Selling Author and Intuitive Breakthrough & Results Coach Eileen MacDonell joins me to share how we can remove the blind spots in our business we don't even know are there.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/R-C3-qSAG-k

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jason Szeftel - Pay Attention to Artificial Intelligence In Your Business

ICONMAKER®️ — Tue, 06 Dec 2022 15:19:08 GMT

There are industry-wide shifts happening in the markets you serve - especially with AI. In this episode of Cash In On Camera, attorney, consultant, and author Jason Szeftel joins me to look into the future and how our businesses are being impacted by technological advancements such as artificial intelligence.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/44SW2f5Linc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Atiba de Souza - TikTok & Google: What You Need To Know

ICONMAKER®️ — Tue, 06 Dec 2022 14:27:18 GMT

Atiba de Souza knows content. He is one of the few people with the skills and insight to marry emerging software and Google’s algorithm with an intuitive feel for the culture of every social media platform. On this episode of Cash In On Camera, we're tackling TikTok's relationship with Google and what you need to know in 2023!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/gllS4tORg4U

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Danny Bermant - Getting Started With JV Partnerships

ICONMAKER®️ — Mon, 05 Dec 2022 16:57:16 GMT

Joint venture partnerships can lead to huge business opportunities but you might not know how to properly get started. Danny Bermant, Director of Partnerships at Mirasee joins Cash In On Camera to share his insights on getting started, why JV partnerships can be a game changer in your business, and the principle of 'givers gain'.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/15QYHmFoA2c

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Carole Issa - Confidence For Introverts

ICONMAKER®️ — Thu, 01 Dec 2022 15:58:52 GMT

Carole Issa is a self-proclaimed introvert who now speaks internationally about leadership, emotional intelligence, communication, and entrepreneurship. She is on a mission to help the 'listeners' find the one idea that will create a massive change in their life. Learn how to discover what’s unique about you so you can become an outstanding team player or leader.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/5fDsjtQCMv8

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Mike Capuzzi - Get 'Shook' With A Book

ICONMAKER®️ — Wed, 30 Nov 2022 16:52:37 GMT

Mike Capuzzi is 'shook'. He's not talking about the ground beneath him, but rather his view on leveraging 1-hour quick read books for business. In this episode of Cash In On Camera learn how Mike's special brand of short books is the ideal type of book to publish to generate new business and new connections.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/WkYtxy1Pukg

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Parker Nash - What I Learned About Marketing Working At Nike

ICONMAKER®️ — Fri, 25 Nov 2022 15:16:33 GMT

Parker Nash learned a thing or two working at Nike for 11 years where he grew lines of business to more than half a billion in annual revenue. In this episode of Cash In On Camera, Brand Messaging & Marketing Strategist Parker Nash shares how small businesses can market like a billion-dollar brand without having a billion to spend.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/RxcN0wAiMO0

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Keri Murphy - How To Stand Out As A Leader In Your Industry

ICONMAKER®️ — Tue, 22 Nov 2022 15:30:52 GMT

With the ever-growing competition in today's digital world, standing out from your competitors has never been more important. In this episode of Cash In On Camera, Keri Murphy, CEO, and Founder of Inspired Living, shares how to stand out as a leader in your niche and industry.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/8jNA5w8KU0M

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Steve Brossman - How To Convert More Sales Calls

ICONMAKER®️ — Mon, 21 Nov 2022 16:27:48 GMT

Want to increase your conversions and sell more products and services? In this episode of Cash In On Camera, Steve Brossman explains how to generate the right 'buying energy' before your sales call so that you can serve more people. You don't want to miss it!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/3tB1WMvyyRc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Shana Francesca - Design Your Life With This Truth

ICONMAKER®️ — Mon, 21 Nov 2022 15:24:32 GMT

Shana Francesca transformed her life from one defined by abuse, to one defined by Joy. Don't miss this episode of Cash In On Camera as the Founder & CEO of Concinnate dives into the heart of life design, what it is and how we become masters of intention.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/RJRjl0WPtGY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Stephanie Bonte-Lebair - Don't Make These 3 Networking Mistakes

ICONMAKER®️ — Fri, 11 Nov 2022 15:39:22 GMT

Networking is a key component of most successful businesses. But are you doing it correctly? In this episode of Cash In On Camera, Stephanie Bonte-Lebair of Empowered Business Networking shares the 3 mistakes she sees business owners make that are sabotaging their networking success.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/L75QFqn5HN4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Diana Wentworth - Finding Your Higher Purpose

ICONMAKER®️ — Fri, 04 Nov 2022 13:49:35 GMT

The incomparable Diana Wentworth joins Cash In On Camera to share her insights on finding your purpose and how to live life to the fullest.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/cWjBBlkUa2Y

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Dr. Catherine Wiberg - How To Use Appreciative Intelligence In Your Business

ICONMAKER®️ — Thu, 03 Nov 2022 15:22:56 GMT

You've heard of Emotional Intelligence but what about Appreciative Intelligence?

Dr. Catherine Wiberg helps organizations make sense of their strengths and opportunities to reach greater business results. She joins Cash In On Camera to introduce you to the power of Appreciative Intelligence for your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/oxGjhgk_ISY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jason Byer - The Difference Between Branding and Brand Identity

ICONMAKER®️ — Mon, 31 Oct 2022 15:37:39 GMT

Why does knowing the difference between branding and brand identity matter? Because entrepreneurs all too often approach brand-building in the wrong order. Jason Byer, Head of Marketing and Partnerships at Crowdspring joins Cash In On Camera to explain brand vs. brand identity along with practical next steps to build a stand-out business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/5Rh_awc0ijs

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Kelly Wittman - Brand-Building Systems

ICONMAKER®️ — Tue, 25 Oct 2022 15:00:22 GMT

Kelly Wittman is a self-professed 'unemployable' person. Can you relate? If you're self-employed, you must have a good grasp of what it takes to build and maintain your brand. You need systems. In this episode of Cash In On Camera, Brand Strategist Kelly Wittman shares her advice for brand-building systems in your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/kBKoY0mFkjY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Ema Katiraee - Choosing The Right CRM

ICONMAKER®️ — Mon, 24 Oct 2022 16:31:44 GMT

A Customer Relationship Management tool is key for your business, but how do you know you need one and which one is right for you? Certified Dubsado Specialist Ema Katiraee joins Cash In On Camera to talk all things CRM. I use both Kajabi and Dubsado for different reasons and I'll share why in this episode.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/CdlacBCdHGk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Ann English - Visual Note-taking for Business

ICONMAKER®️ — Tue, 04 Oct 2022 15:30:36 GMT

I love to take notes on my iPad and capture ideas, thoughts, and inspiration. But did you know that typing them on a keyboard might not be the best way? In this episode of Cash In On Camera, Visual Communicator Ann English shares her tips on visual note-taking and how doodling can lead to business success. Ann’s Visual Doodles™️ has been commissioned by the likes of Brené Brown, Dean Graziosi, and Tony Robbins among others.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/WBToAIPj58I

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Tina Bakehouse - Don't Be A Boring Speaker

ICONMAKER®️ — Mon, 03 Oct 2022 15:02:53 GMT

Want to captivate your audience and keep them engaged? Speaking and Storytelling Consultant and Coach Tina Bakehouse is on a mission to protect audiences from boring speeches and to help you magnetize your audience.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/OksPGP7wBR0

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Ashley Ann - Make Money with 1,000 Followers or Less

ICONMAKER®️ — Fri, 30 Sep 2022 17:09:20 GMT

Want to know how to make more money without a huge social media following? Ashley Ann aka King Ashley Ann is joining me on Cash In On Camera to share how to monetize your social media to create a 6 or 7-figure income.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Raazky2H9vA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Olu Sobanjo - 5 Steps To Scaling Your Business

ICONMAKER®️ — Thu, 29 Sep 2022 16:51:10 GMT

There's an art and science to scaling your business. In this episode of Cash In On Camera, Video Strategist Olu Sobanjo joins me to talk about the 5 steps necessary to scale your business correctly.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/U14LUmIlaBg

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Sally A. Curtis - 3 Easy Steps to Repurposing Existing Content

ICONMAKER®️ — Wed, 28 Sep 2022 16:22:42 GMT

Repurposing your existing content is a great way to increase your brand and business visibility. In this episode of Cash In On Camera, Sally Curtis shares how to leverage the content you've already made and create even more valuable assets for public and private consumption.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/1gm-XHm36mo

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Erin Austin - How to Sell Your Business: 5 Things You Must Start Doing Now

ICONMAKER®️ — Tue, 27 Sep 2022 16:54:31 GMT

If you're like most business owners, at some point you may want to sell your business. But if you don't start doing these five things now, you'll have a much harder time getting what your business is worth. In this episode of Cash In On Camera, strategic lawyer and consultant Erin Austin shares the 5 things you must start doing now if you ever want to sell your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/yJjk0s2rLbg

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Emylee Williams from the Boss Project - Make More Money Without Social Media, Fancy Opt-Ins or Ads

ICONMAKER®️ — Mon, 26 Sep 2022 16:52:29 GMT

Think you need to be on social media or have a fancy opt-in form or ad campaign to make more money? Think again! In this episode of Cash In On Camera, Abagail Pumphrey and Emylee Williams from Boss Project share their tips to make more money without any of that...and work less!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/NNm967IDYj4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Connie Jones - Create A Bigger Vision For Your Business

ICONMAKER®️ — Fri, 23 Sep 2022 16:58:21 GMT

Is it time to reach that new echelon in your business? Connie Jones joins Cash In On Camera to share her experience to help you create a bigger vision for your business and step into the role of visionary CEO.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/vB3T0ILyOvU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Rachel Jenks - Is Authenticity Just A Buzzword?

ICONMAKER®️ — Thu, 22 Sep 2022 16:47:39 GMT

You've heard it before....be yourself, be authentic. But what does that really mean? And how does it lead to more business for you? Is it just a buzzword? In this episode of Cash In On Camera, Rachel Jenks aka The Brand Boss shares her thoughts on authenticity and what it truly means to live from that place.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/REHj58pZXKQ

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Carmel Brown - Finding And Keeping Good People

ICONMAKER®️ — Wed, 21 Sep 2022 17:04:36 GMT

You're not alone if you've ever struggled to find and keep good people to join your team. In this episode of Cash In On Camera, Carmel Brown from The Proven Group joins me to share the biggest mistakes business owners make when trying to find high-quality hires, freelancers, and vendors and keep them on your team.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/9kXdu6takgA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jessica Rhodes - Generate Qualified Leads As A Podcast Guest

ICONMAKER®️ — Thu, 15 Sep 2022 17:02:05 GMT

Podcasting is a great way to reach new potential leads. But if you're not generating qualified leads as podcast guests, you're leaving money on the table. In this episode of Cash In On Camera, Jessica Rhodes from booking agency Interview Connections shares her best tips for generating qualified leads as a podcast guest speaker.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/YJYKrJkI3G0

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Laura Valvasori - From Employee To Entrepreneur: What It Takes To Thrive

ICONMAKER®️ — Thu, 08 Sep 2022 15:51:29 GMT

Are you tired of working for someone else? Do you feel like you're stuck behind the scenes at work and can't seem to get ahead? If so, this episode of Cash In On Camera is for you. In it, I talk with Laura Valvasori from Good To Grow Marketing about the mindset changes and actions you need to take to thrive as an entrepreneur. So if you're ready to make a change, tune in and start making your dreams a reality!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/XnS92JM9Ego

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Elle Nagy - How to Outgrow Fear and Grow Your Business

ICONMAKER®️ — Thu, 01 Sep 2022 16:51:24 GMT

Are you held back by fear?

Fear can be a powerful motivator, but it can also stop you from achieving your goals, building your brand, and even stepping in front of the camera. In this episode of Cash In On Camera, Self-Leadership Expert Elle Nagy shares how to outgrow fear and grow your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/UWT53gAuenU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Lori McCrae - How Will Web 3 Impact Your Business?

ICONMAKER®️ — Fri, 19 Aug 2022 14:43:07 GMT

As the internet evolves, so does the way we do business. Web 3 is the next step in this evolution, and it's set to have a huge impact on the world of online commerce. But what is it, and how can you make sure your business is ready for it? Let's discuss this with NexGEN Marketing Group's Lori McCrae.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/2rtY6s_qatQ

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Joy Willett - The Neuroscience Of Getting What You Want

ICONMAKER®️ — Thu, 18 Aug 2022 15:31:34 GMT

There's a lot of talk about the power of positive thinking, but what if it goes beyond that? What if you could use the power of your brain to get what you want? Join me and Transformational Mentor Joy Willett to learn some neuroscience hacks to help you achieve your goals.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/lKmHyee84pg

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Chris Williams - High-Ticket Masterminds Can Take Your Business To The Next Level

ICONMAKER®️ — Wed, 17 Aug 2022 14:39:49 GMT

Are you looking for a way to take your business to the next level? If so, then a high-ticket mastermind may be just what you need. In this episode of Cash In On Camera, Chris Williams of Group Coach Nation explains what masterminds are and how they can help you achieve your goals. So if you're ready to take your business to new heights, don't miss this conversation.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/XGnk6-dscXk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Parchelle Tashi - Should You Turn Your Book Into A Course?

ICONMAKER®️ — Mon, 15 Aug 2022 13:54:27 GMT

We all know that one person who's always telling us about the amazing course they're taking, or the great training they're doing. They can't stop talking about it! In this episode of Cash In On Camera, Parchelle Tashi Founder of The Author's Leverage talks about whether or not you should turn your book into a course.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/mrb6sC3mqpo

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Mason Bendewald - Why Community is Crucial in the Digital Age

ICONMAKER®️ — Fri, 12 Aug 2022 13:22:29 GMT

The digital age has brought about a lot of change, but one thing that remains the same is the importance of community. Join me and Mason Bendewald from MEGAMACE Fitness to find out why community is so crucial in the digital age and learn how you can use it to grow your business.

Mason has directed top fitness personalities like Bob Harper, from the Biggest Loser and movie star Kate Hudson, and he's worked with leading fitness brands such as TONAL, iFIT, FightCamp, Beachbody, TITLE Boxing, Supernatural VR and Technogym in Italy.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/S5uuzGT5FpU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Keith R. Reynolds - How to Build a Powerful and Unique Content Hub Strategy

ICONMAKER®️ — Thu, 11 Aug 2022 15:50:42 GMT

Creating a content hub can be a unique and powerful content experience for your target audience. In this episode of Cash In On Camera, Keith Reynolds from Publi.io shares the three essential steps you need to follow to create a content hub that will outperform the competition.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Y9qt7-y1j38

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Cindy Gersch - From 0 to 20,000: How To Grow A Facebook Group

ICONMAKER®️ — Mon, 08 Aug 2022 17:06:11 GMT

In this episode of Cash In On Camera, Facebook Power Admin & award-winning marketing expert Cindy Gersch shares how she grew her own Facebook group from 0 to 20,000 members in record time and what it takes to keep your group active and engaged.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/ZObBavZK6gc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Mostafa Hosseini - The Top 3 Places You're Leaving Money On The Table (and how to get it)

ICONMAKER®️ — Fri, 05 Aug 2022 15:56:35 GMT

Are you tired of feeling like you're working hard but not getting ahead? In this episode of Cash In On Camera, Mostafa Hosseini shares the top three places business owners are losing money and how to fix it.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/TZZnEHRDdXk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jon Keel - The 1% of LinkedIn Users Who Get Results

ICONMAKER®️ — Thu, 04 Aug 2022 14:11:52 GMT

LinkedIn is a powerful networking tool. But if you're not using it to its full potential, you're missing out on opportunities. In this episode of Cash In On Camera, seasoned Business Advisor Jon Keel shares what the 1% of LinkedIn users who get results do differently.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/IWQoiWizIk4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Mickie Kennedy - Next Generation Press Releases

ICONMAKER®️ — Thu, 04 Aug 2022 13:55:17 GMT

Want more exposure and press coverage? Press releases can help but they’ve changed a lot over the years. Mickie from eReleases joins Cash In On Camera to share what’s on the horizon for press releases and how you can use them to grow your brand.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/KoJnO1hDbIs

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Laura Pence Atencio - Why Coaches Need To Stop Doing 'All The Things'

ICONMAKER®️ — Thu, 14 Jul 2022 16:02:06 GMT

Feeling overwhelmed? Customer Journey Strategist Laura Pence Atencio joins Cash In On Camera to talk about why coaches need to stop doing every. single. task. in their business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/L0wlbkjexzg

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jill Knerr - How to Build a Profitable Business: The 4 Pillars Explained

ICONMAKER®️ — Wed, 13 Jul 2022 15:14:29 GMT

In order to build a profitable business, you need to have a firm understanding of the four pillars that support it. In this Cash In On Camera episode, Jill Knerr from HeyTaxi breaks down each pillar and explains how it contributes to your bottom line. Watch and learn!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/v3z3WM6evzQ

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Justin Goldstein - Deliver Results by First Understanding How Clients Measure Them

ICONMAKER®️ — Fri, 08 Jul 2022 14:34:27 GMT

If you want to get results in business, whether it's more sales, more leads, or better customer service, you need to start by understanding how your clients measure success. In this episode of Cash In On Camera, Communications Strategist Justin Goldstein shares the different ways clients measure success and value and offer tips on how you can deliver the results they're looking for.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/8MCh7t_oPMs

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Chris Cebollero - Why 'Winging It' is Sometimes the Best Strategy

ICONMAKER®️ — Mon, 27 Jun 2022 15:56:53 GMT

In this episode of Cash In On Camera, Leadership Specialist and best-selling author Chris Cebollero and I are purposefully not overplanning our conversation to demonstrate how 'winging it' can be a viable strategy.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/vVIXCqYKRRI

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Nicole Morgan - Freshening Up Your Social Media Marketing Strategy

ICONMAKER®️ — Thu, 23 Jun 2022 14:52:01 GMT

It's no secret that social media is a powerful tool when it comes to marketing. But what happens when your old strategies start to feel stale? In this episode of Cash In On Camera, Nicole Morgan joins us to share three tips for freshening up your social media marketing strategies!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/IHoEDG-Svzw

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Tarla Makaeff - Humanize Your Online Presence

ICONMAKER®️ — Fri, 10 Jun 2022 14:09:08 GMT

Want more engagement and connection online? It's time to create the 3D version of yourself. Tarla Makaeff is an online business coach on a mission to help heart-centered women leave the 9-5 grind to start their own businesses. She's joining Cash In On Camera to share her ultimate secret to humanizing your online presence.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/khtXwr5B3n4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Michael Whitehouse - From Zero to Full Calendar: How to be a successful networker

ICONMAKER®️ — Fri, 03 Jun 2022 16:48:23 GMT

Are you looking to increase the number of booked calls you get? In this episode of Cash In On Camera, 'The Guy Who Knows A Guy' Michael Whitehouse shares strategies and examples on how to fill your calendar, build a successful network from scratch, and then what to do when your calendar is too full from networking.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/vna4nak1_vo

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Alyson Lex - Calls To Action That Convert

ICONMAKER®️ — Wed, 01 Jun 2022 15:52:02 GMT

If you really want your calls to action to be effective you must understand the 5 currencies to conversion. In this episode of Cash In On Camera, Sales Copy Expert Alyson Lex shares how to craft a powerful CTA that gets results and that is appropriate to the different stages of the customer journey.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/oyHczoTJwzA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Scott Gatz - How To Market To The LGBTQ Community Successfully

ICONMAKER®️ — Mon, 23 May 2022 14:02:16 GMT

As a business owner, it's important to be aware of the different communities you can market to. The LGBTQ community is a large and powerful group, and if you're not marketing to them, you're missing out! In this episode of Cash In On Camera, Scott Gatz Founder of Q.Digital joins the show to share some tips on how to market to the LGBTQ community successfully.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/UvXB6bm5XeI

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Lisa Simone Richards - Earned, Owned, Paid: Which Media Strategy is Right for You?

ICONMAKER®️ — Fri, 20 May 2022 15:58:23 GMT

There are three types of media: earned, owned, and paid. So which one is right for your business? In this episode of Cash In On Camera, PR & Visibility Strategist Lisa Simone Richards joins me to break down each type of media when it's most effective. By the end, you'll understand which strategy is best for you and your business!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Bill Pratt - These 3 Strategies Will Make You Unstoppable In Business

ICONMAKER®️ — Fri, 13 May 2022 17:19:53 GMT

In business, as in life, there are no guarantees. But with the right strategies in place, you can make yourself unstoppable. In this episode of Cash In On Camera, Coaching Business Strategist Bill Pratt takes away the overwhelm and breaks down the 3 singular strategies you really need to be successful in business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/1TirVT0SsQ8

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Tom Geary - Make People Care About Your Brand

ICONMAKER®️ — Mon, 09 May 2022 14:43:29 GMT

Nobody takes action until they care about a particular issue. So getting people to care should be your #1 goal. In this episode of Cash In On Camera, Tom Geary from School of Thought, a San Francisco-based creative agency, shares how humor and emotion can help grow your company.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/fzTkGTxe0Nk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Dr. Richard Kaye - How To Survive (And Make Your Business Thrive) In A Post-Pandemic World

ICONMAKER®️ — Fri, 06 May 2022 14:14:22 GMT

We all know the world has changed. So how do you, and your business not only survive but thrive, in a post-pandemic world? In this episode of Cash In On Camera, Richard Kaye joins to share his unique methodology to achieve not only 'win-win' solutions but far beyond.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/YEhxgpZQScU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Mila Johansen - How to Write a 36-Page Short Book in a Day (Even If You're Not a Writer)

ICONMAKER®️ — Thu, 05 May 2022 14:28:36 GMT

Do you want to write a short book to market yourself but don't know where to start? In this episode of Cash In On Camera, Mila Johansen shares a simple method for writing a 36-page short book in just one day. Even if you're not a writer, you can use this process to create an amazing book that will help you stand out from the competition.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/xvTqxOZZ6rg

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Vince Warnock - What are the benefits of owning an NFT?

ICONMAKER®️ — Tue, 03 May 2022 13:38:41 GMT

Non-Fungible Tokens (NFTs) are a new type of digital asset that offer unique features and benefits. In this episode of Cash In On Camera, award-winning marketing expert Vince Warnock shares some of the key advantages of owning an NFT.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/CY9mcNDhryc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Dorothy A. Martin-Neville, PhD - The Subtle Ways Women Sabotage Their Own Business Success

ICONMAKER®️ — Mon, 02 May 2022 14:55:54 GMT

Do you ever feel like you're your own worst enemy? Like no matter what you do, you can't seem to get ahead? If so, you're not alone. In this episode of Cash In On Camera, I talk with Dorothy A. Martin-Neville, Ph.D., international speaker, best-selling author, Executive Leadership Coach/Consultant & Master Trainer, about the subtle ways women sabotage their own success in business and how to overcome them!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/JR87ZsBNkAk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Aleasha Bahr - How To Achieve a 75% Follow Up Conversion Rate

ICONMAKER®️ — Fri, 29 Apr 2022 15:25:00 GMT

Most people give up after one or two attempts to follow up with a prospect. But with a bit of tweaking, you can easily increase your follow-up conversion rate to 75% or higher. Custom Sales Strategist Aleasha Bahr joins Cash In On Camera to share why 'circling back', 'checking in', and 'following up' aren't going to cut it.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/boUJwLAFXAE

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jay Rombach - How to Reinvent Yourself After an Unexpected Career Disruption

ICONMAKER®️ — Thu, 28 Apr 2022 15:49:55 GMT

Are you struggling after a career disruption? It can be tough to pick up the pieces after an unexpected event throws your life off course. But don't worry, you're not alone. In this episode of Cash In On Camera, Jay Rombach shares his own career reboot story and offers his framework for reinventing yourself to get started on your new path!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/9A9gsTl_B9M

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Ella Mae - Building Your Network With High Calibre People

ICONMAKER®️ — Wed, 27 Apr 2022 15:12:54 GMT

You've heard that your network is your net worth. That's true IF you've built your network with high-quality people. Ella Mae helps entrepreneurs figure out the real problem that's stopping their growth. She joins Cash In On Camera to share how to build your network with high-quality, high-caliber people so you can grow your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/4ZyuQkq6t3Y

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Kendra Swalls - Relationship Marketing: How to Do It Well Without Spamming People

ICONMAKER®️ — Mon, 18 Apr 2022 15:44:22 GMT

Relationship marketing is a way to nurture relationships with your customers and prospects but just one spammy DM can put your strategy into a tailspin. In this episode of Cash In On Camera, Kendra Swalls shares how to build a marketing plan that works. She is the creator of the Girl Means Business brand + podcast helping women take their business from survival mode to success mode.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/fHAcYwbEn_0

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

David Ciccarelli - Audio Branding For Business Success

ICONMAKER®️ — Fri, 15 Apr 2022 16:48:31 GMT

In the era of audio-first experiences more and more businesses are examining their audio brand. In this episode of Cash In On Camera, David Ciccarelli Co-Founder and CEO of Voices explains what an audio brand is and how to connect with your audience using various elements of audio branding.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/AxmiyKM1W5c

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Katie Guenther - Email Marketing Simplified: Canned Emails That Don't Feel Impersonal

ICONMAKER®️ — Wed, 13 Apr 2022 16:58:55 GMT

Canned emails can save a lot of time but feel impersonal if not done correctly. Email Marketing & Automation Specialist Katie Guenther joins Cash In On Camera to share her tips for saving time with email marketing so you can take your business to the next level.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/VeyA7X5EMac

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Danielle Joworski - From Introvert To In-Demand Show Host

ICONMAKER®️ — Thu, 07 Apr 2022 15:06:46 GMT

After a failed first entrepreneurial journey due to fearing the camera, Danielle Joworski embodies her mantra “where you start is not where you have to stay”. Danielle joins Cash In On Camera to share her journey from introvert to award-winning businesswoman, advocate, and TV show host, helping women to be seen, heard, found, and hired.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/88v1LdjRzOo

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Tim Redmond - What Successful Entrepreneurs Do that Struggling Entrepreneurs Ignore

ICONMAKER®️ — Wed, 06 Apr 2022 15:44:23 GMT

Are you struggling to find success as an entrepreneur? You may be ignoring some key elements that successful entrepreneurs don't. In this episode of Cash In On Camera, Business Coach Tim Redmond explains what those key elements are and how you can start using them to achieve success.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/-I3aVHg54KA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Susan Friedmann - Find The Right Market To Grow Your Brand With This Niche Marketing Strategy

ICONMAKER®️ — Fri, 01 Apr 2022 13:16:55 GMT

Is your business struggling to attract new customers? If you're feeling stuck, it might be time to try niche marketing. By narrowing your focus and targeting a specific group of consumers, you can better identify and reach your target audience. In this episode of Cash In On Camera, Author Marketing Mentor Susan Friedmann shares tips for finding the right market to grow your brand.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://www.youtube.com/watch?v=RCOF_6Xe7hM

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Amie Thompson - Finding Your Brand Essence with

ICONMAKER®️ — Thu, 24 Mar 2022 13:03:08 GMT

Can you pinpoint the uniqueness or 'magic sauce' of your brand? Why is defining brand essence important to women in leadership positions? In this episode of Cash In On Camera, Amie Thompson talks about how to identify your brand essence and how to leverage it to grow your business or organization.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/J1N2Mkf-0Yg

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Michael Roderick - How To Conduct A Successful Connection Call

ICONMAKER®️ — Mon, 14 Mar 2022 16:15:58 GMT

If you're like most business owners, you're always looking for new ways to connect with potential clients. While there are many ways to do this, one of the most effective is through a connection call. In this episode of Cash In On Camera, Michael Roderick shares his tips to conduct a successful connection call and make the most of this valuable marketing tool.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/kmcuJBPlnMk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Holly Fisher - How To Create a Powerful Marketing Message That Stands Out

ICONMAKER®️ — Tue, 08 Mar 2022 13:00:00 GMT

Holly Fisher has helped dozens of organizations clarify their marketing message and develop an effective sales funnel that generates more leads and boosts their bottom line. A long-time professional writer and former full-time journalist, Holly believe in the power of story to inform and engage and will share how to create a powerful marketing message that stands out in this episode of Cash In On Camera.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/8XKmvTcOdEQ

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Teresa Paul - How to Promote Yourself Like a Media Company

ICONMAKER®️ — Mon, 07 Mar 2022 12:14:16 GMT

After 30+ years working behind the scenes as a sales and marketing manager in media, Teresa Paul had to step in front of the lens to promote her online business. Understanding the power of promotion, with video at the forefront, she has been able to transform her sales and marketing experience into an online coaching and training business. In this episode of Cash In On Camera, Teresa will share how to promote yourself like a media company.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/FOFce1kOgfU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jennie Wright - List Building With Video

ICONMAKER®️ — Mon, 21 Feb 2022 13:49:00 GMT

Could you benefit from a bigger email list? In this episode of Cash In On Camera, Online List Build Expert Jennie Wright shares how to build your list and generate more leads using video.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Hs6bTqsr2Zo

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Bonnie Chomica - The #1 Key To Being Consistent

ICONMAKER®️ — Mon, 14 Feb 2022 17:03:52 GMT

Results follow consistency whether creating content, publishing on social media, or following up with prospects. In this episode of Cash In On Camera Bonnie Chomica talks about how to stay committed and consistent in any business endeavor.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/3HHLWbXdtp4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jürgen Strauss - Grow Your Network With Podcasting

ICONMAKER®️ — Fri, 28 Jan 2022 15:26:22 GMT

Podcasting is a valuable branding, marketing, and promotional strategy. There were over 2 million active podcasts in 2021. It's not too late to get into the action and use your show to build your business. Jurgen Strauss is my guest on Cash In On Camera where he shares his insights on how to leverage a podcast to build your network.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/ds_Jud-Ry7s

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

CJ Gilbert - Make More Money From Your Website

ICONMAKER®️ — Mon, 17 Jan 2022 16:44:51 GMT

Your website is your #1 business tool but is often overlooked. Website developer, speaker, and author CJ Gilbert joins Cash In On Camera to share how to use your website to serve more clients and make more money.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/qu1oZGgp9nU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Erin Pennings - Your About Page Isn't About You

ICONMAKER®️ — Tue, 11 Jan 2022 15:36:15 GMT

If the 'About Page' on your website isn't really about you, then what's it for? B2B Copywriter and Marketing Strategist Erin Pennings explains the REAL purpose of your About Page and how you can delight your customers with brand messaging and website copy that packs a punch.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/5imba9IubfE

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Deborah Reynolds - The Best Way To Handle Criticism And Haters

ICONMAKER®️ — Mon, 10 Jan 2022 15:45:03 GMT

Do confidence-building and accepting criticism go hand in hand? Deborah Reynolds joins Cash In On Camera to share her insights on building mental fitness, becoming the best version of yourself, and achieving big things in your business despite not everyone seeing things your way.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/HyuwtXxPdgE

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Christine Campbell Rapin - 4 Strategies to Rebuild Your Life & Launch Your Next Chapter

ICONMAKER®️ — Fri, 07 Jan 2022 16:43:56 GMT

What happens when life throws you a curveball? Is it time for your next chapter? With over 25 years of thriving in male-dominated industries in the corporate world, Christine Campbell Rapin has learned to define success on her own terms. She joins Cash In On Camera to share her framework to confidently rebuild your life and the next stage of your life and career.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/0Nx0lz3X8ag

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Gordon Van Wechel - When Is It Time For SEO?

ICONMAKER®️ — Tue, 28 Dec 2021 17:32:46 GMT

When is the right time to focus on Search Engine Optimization? Gordon Van Wechel joins me on Cash In On Camera to dispel the myths, talk timing and share his experience and insights on this process of improving your website visibility.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/HyVllonLZPk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Patty Block - The Broken Cookie Effect

ICONMAKER®️ — Mon, 27 Dec 2021 16:09:46 GMT

Want to grow your business? Patty Block is joining Cash In On Camera to share her unique take on broken cookies and how you could be holding yourself back without even knowing it. Patty is known for helping women fine-tune their operations and scale their revenue for strategic growth.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/PLPwTsT4Ut4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Doria Cordova - You Have More Access To Cash Than You Think You Do

ICONMAKER®️ — Fri, 17 Dec 2021 16:16:50 GMT

It's time to stop the busy work and learn how to create and focus on income-generating activities. Dame Doria Cordova joins Cash In On Camera to share how to move your business forward using resources and relationships you might not have otherwise thought of.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/UZN5S-E78zs

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Cat Stancik - 3 Steps To Go From Overlooked To Fully Booked

ICONMAKER®️ — Wed, 08 Dec 2021 12:36:08 GMT

Want to predictably and repeatedly hit your revenue targets? Cat Stancik, known as The LEAD Boss is joining Cash In On Camera to help you to go from avoiding organic lead generation to loving it.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Tg1o9wvOwmc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Amy Hager - Choosing The Right Content Model For Your Personality

ICONMAKER®️ — Mon, 06 Dec 2021 15:19:47 GMT

Choosing the right kind of content for your personality is key to making it a joyful experience instead of feeling like a chore. Amy Hager joins Cash In On Camera to share how to choose the right content model for you and how to make creating content not only a pleasure but profitable too!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/-2C70Ao4ojY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Debra Eckerling - Strategic Goal Setting For High Video Output

ICONMAKER®️ — Fri, 03 Dec 2021 16:39:01 GMT

Want to create more video content but struggle making it happen? Goal-setting expert and award-winning author Debra Eckerling joins Cash In On Camera to share her goal-setting framework so you can crank out more videos and get on the fast track to higher productivity and results.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/4uHnuhCJRGQ

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Katie Brinkley - Why You Need To Care About Social Audio

ICONMAKER®️ — Thu, 02 Dec 2021 16:50:26 GMT

Social audio is exploding. With a background in radio broadcasting, Katie Brinkley knows how to leverage it to help businesses grow. We're bringing Katie on Cash In On Camera to talk about what you need to know now and over the next decade about social audio so you don't get left behind.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Glj1_xpAS88

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jennifer Lyall - Overcoming Procrastination, Doubt, Anxiety & STOP HESITATING

ICONMAKER®️ — Thu, 25 Nov 2021 15:38:05 GMT

Ever had a million-dollar idea? What happens next is a tale all too familiar to entrepreneurs. You wait, doubt, overthink and then the idea dies on the vine. In this episode of Cash In On Camera, we're turning the tables and Jennifer is going to coach ME to stop hesitating on something I've recently started to think about launching.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Artle4UmWQg

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Luria Petrucci - Profiting From Your Personality On Camera

ICONMAKER®️ — Wed, 24 Nov 2021 17:15:56 GMT

Want to show up more confidently and authentically on camera? Luria Petrucci from Live Streaming Pros is joining Cash In On Camera to talk about finding a balance between showing personality and still making your videos work for your business. Luria has been creating videos for over 16 years, and has used live video to grow audiences of 2 million people, and worked with Panasonic, Samsung, Go Daddy, AT&T, and more!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Wpe1GG0kVj8

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Melissa Harstine - Customer Interviews Are the Missing Link In Your Marketing

ICONMAKER®️ — Fri, 19 Nov 2021 16:51:07 GMT

Most business owners are just guessing when it comes to creating content that resonates with their audience. What if you could gain insights into your dream customers' struggles, fears, goals, and desires? What if you could start creating content that you know is going to work because you're using words and emotions straight from your customers' mouths? In this episode of Cash In On Camera, Melissa Harstine talks about customer research, how to feel confident doing interviews, and leverage research insights to create content that connects + converts.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Vov7uB836mY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Corey Walker - Hottest Feature On Instagram Right Now

ICONMAKER®️ — Fri, 19 Nov 2021 15:31:24 GMT

Instagram has become a crucial platform for a lot of businesses. In this episode of Cash In On Camera, Corey Walker, co-author of Instagram For Dummies, shares her take on the hottest Instagram features you need to be using to promote yourself.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/_bkseXbNaJU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Elvira V. Hopper - From Corporate Meltdown To Miracle Mindset Coach

ICONMAKER®️ — Mon, 15 Nov 2021 16:39:17 GMT

A corporate mental breakdown caused Elvira Hopper to leave behind two respected healthcare careers and lean into her 'Authentic Act 2' as a life and business coach. In this episode of Cash In On Camera, Elvira reveals how she knew it was time for massive upheaval and what she did to save herself.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/T57BsL12ns8

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Ethan Beute - Human-Centered Communication

ICONMAKER®️ — Fri, 12 Nov 2021 16:08:22 GMT

Virtual environments are here to stay. The only viable way forward is to be more thoughtful, intentional, and personal with our online interactions. Ethan Beute has authored the book on Human-Centered Communication and joins Cash In On Camera to share how you can connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/GOqiYayLwSg

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jared Loman - Turning Your Professional Experience Into A Profitable Coaching Program

ICONMAKER®️ — Thu, 11 Nov 2021 16:20:20 GMT

Coaching is a billion-dollar industry. Why not make it work for you? In this episode of Cash In On Camera, Jared Loman from Kajabi shares how coaching can be viable and even exceed your corporate salary if done right with knowledge-gained insights into what makes people tick!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/-RglotupbbQ

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Kimi Evans - How To Get Media Exposure

ICONMAKER®️ — Thu, 04 Nov 2021 16:22:54 GMT

Media exposure is one of the most powerful ways to demonstrate your authority and to build credibility. In this episode of Cash In On Camera, former ABC7 news personality Kimi Evans and I share how to get media attention and leverage it to grow your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/rflPuUv_fpA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Precious L. Williams - Embracing Your Flaws All The Way to the Bank!

ICONMAKER®️ — Wed, 27 Oct 2021 15:50:26 GMT

We all have flaws so why is it so hard to embrace them? In this episode of Cash In On Camera, The #KillerPitchMaster Precious L. Williams shares how you can finally own your imperfections, allow others around you to feel safe sharing theirs, and leverage it to grow your business.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/DPU8hMj6xKs

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jen Tomecek - Pop-Up Shop Success Story

ICONMAKER®️ — Fri, 22 Oct 2021 12:47:56 GMT

Jen Tomecek uses social media to drive fans of her premium ice cream too, well, wherever she decides. She is the owner of Bowl of Cream in Chatham, Ontario and her pop-up shop strategy has been a huge success because of social media. In this episode of Cash In On Camera, Jen shares how she's using social to drive sales of her delectable creations.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/C3RB8nqqFKc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Suzanne G Longstreet - Crush Imposter Syndrome

ICONMAKER®️ — Fri, 15 Oct 2021 14:27:36 GMT

It's time to rewire your brain for success with NLP Master Coach Suzanne Longstreet. In this episode of Cash In On Camera, Suzanne shares how you can go from invisible to invincible and crush imposter syndrome once and for all.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/YoCy-N8nmZM

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Camille Padilla - New Tools For A Hybrid World

ICONMAKER®️ — Fri, 15 Oct 2021 14:01:29 GMT

We're talking technology on this episode of Cash In On Camera with Vodium Founder Camille Padilla. What tools do you need to stay connected in our part online / part offline world? Come geek out with us.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/b8uHbkmc0es

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Amy McLaren - Purpose To Passion

ICONMAKER®️ — Wed, 06 Oct 2021 14:35:31 GMT

You wait. You work. You read about others living their passion out loud in the world. But what do you do when you feel like you are living life for everyone but yourself? When does it feel like you can’t get past your comfort zone? When living your passion and purpose seem like an unattainable ideal? Let Amy McLaren’s story inspire you to take steps to live a life that fills your cup.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/cI2qeNruB0U

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Jessica Terzakis - Scaling Your Business Using Group Programs

ICONMAKER®️ — Tue, 05 Oct 2021 14:25:35 GMT

You don’t need another certification course or to read another book. Jessica Terzakis joins Cash In On Camera to share how you can launch a group program with the knowledge you already have.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/N40Nk-qwK7I

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Andréa Jones - How To Get Real, Engaged Followers That Convert To Sales

ICONMAKER®️ — Thu, 30 Sep 2021 10:47:55 GMT

Followers are great, but engaged followers are better. Andréa Jones joins Cash In On Camera to share her best tips to attract people who care about you and the problem you solve so that you can make more sales.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/P8l2jBAnbRA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

James Mac Neil - Funerals Are Changing

ICONMAKER®️ — Mon, 27 Sep 2021 12:58:45 GMT

A more transparent and accessible approach to the funeral transaction is underway. James Mac Neil from Life Transitions explains how their progressive approach is being welcomed by the families they serve.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/42la-FFiDyY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Allea Grummert - Create Your Own Personalized Email Roadmap To Get Your Message Out Faster

ICONMAKER®️ — Fri, 24 Sep 2021 16:20:24 GMT

As you build your business online, you may be wondering how deep to dive into email marketing. That’s my friend Allea Grummert’s favorite thing to talk about, so I wanted to bring her on Cash In On Camera to answer that question for you. WHAT should you send your email list?! We got you covered.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/LszTPWdqjYc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Nikki Clarke - Social Media Is Not One Size Fits All

ICONMAKER®️ — Thu, 23 Sep 2021 04:36:25 GMT

It can be tempting to imitate others online. In today's episode, Nikki Clarke shares her thoughts on why the one-size-fits-all approach to social media doesn't work and how to navigate TikTok and YouTube. Nikki is launching her fourth book, 9 Virtues that COVID Taught Me - A Playbook for Never Giving Up in Fall 2021.

Watch the full video episode on YouTube here: https://youtu.be/ZQ4fpnDuE2o

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Katrina Sawa - How to Make Fast Cash with Easy YES Offers

ICONMAKER®️ — Thu, 23 Sep 2021 04:09:07 GMT

Want to make some fast cash? Katrina Sawa is a no-nonsense business coach who can help jumpstart your revenue. She's an award-winning speaker, Jumpstart Your Biz Coach & 9x International Best Selling Author. In today's episode, Katrina shares an easy-to-implement strategy designed to put money in your pocket fast.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/kF7NlUxSXIA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Arvee Robinson - Eliminate The Fear Of Public Speaking

ICONMAKER®️ — Thu, 09 Sep 2021 14:52:09 GMT

Stepping on stage and into the spotlight can seem daunting if you've never done it or if you've done it but it didn't quite go as planned. In this episode, Arvee Robinson discusses ways to eliminate the fear of public speaking so you can get out there, be seen, and be heard!

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/SFX9eWs4Iv4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Paula Telizyn - What If Nobody Likes Me? Finding Courage

ICONMAKER®️ — Thu, 09 Sep 2021 14:47:34 GMT

Showing up, and creating businesses required Paula Telizyn to be visible in ways she hadn't expected. She's an expert at creating courage around the question, "What if nobody likes me?"

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Y7dlozgALXk

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Nicole Pereira - 3 Keys To Leadership

ICONMAKER®️ — Tue, 24 Aug 2021 20:01:02 GMT

As a business owner of a multi-million dollar organization with 60+ employees, Nicole Pereira understands the rewards and challenges of operating a business and fueling its success. She has made it her life’s mission to provide other women with the business strategy tools and mindset mastery they need to be successful.

She shares with female business owners strategies and tools she has personally used in her business and life through 90-day planning, mentoring, and exclusive one-on-one coaching through her inner circle, where a limited number of professional women are accepted each year at The Growth Academy.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/DO5HZ8awo7I

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Blair Kaplan Venables - Uplevel Your Social Media

ICONMAKER®️ — Wed, 18 Aug 2021 18:00:00 GMT

Are you are ready to up-level your social media strategy? Blair Kaplan Venables is a Social Media Expert and President of Blair Kaplan Communications. In this episode, Blair shares an easy-to-remember acronym so that you can start using her Social Media Empowerment Pillars plus her tips for deciding what you should, and shouldn't, share on social media.

Watch the full LIVE video interview here on Sheryl's YouTube channel: https://youtu.be/70GvfIXEulc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Samantha King - Hybrid Courses & Programs

ICONMAKER®️ — Tue, 17 Aug 2021 05:19:06 GMT

Have you ever wondered whether creating a standalone online course or a hybrid course with LIVE teaching is better? In this episode, we're discussing the pros and cons of both, where you should start, and why. Samantha King is the founder of Fempire Builders. She coaches women to create + sell digital products and online courses so they can scale their business and have the freedom to work with dream clients.

Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/kB1k0uFTyvU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Cash In On Camera (Trailer)

ICONMAKER®️ — Mon, 16 Aug 2021 22:43:44 GMT

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

The Power Of Video with Evan Carmichael

ICONMAKER®️ — Sat, 19 Jun 2021 04:39:34 GMT

Watch my full interview with Evan Carmichael here: https://youtu.be/i1QWUKXa1zM

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

My 1 Million Viewed Video

ICONMAKER®️ — Wed, 14 Apr 2021 13:00:00 GMT

Reaching 1 million video views is a huge milestone especially for smaller YouTube channels. In this episode, I share my 4P Framework and the content creation strategies, tips, and best practices I used to get 1 million views organically on one video in 11 months.
Watch the full YouTube video here: https://youtu.be/asQSYZhviPI

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Conducting And Timing Zoom Breakout Rooms

ICONMAKER®️ — Wed, 07 Apr 2021 14:00:00 GMT

It might sound simple but I've been in breakout rooms that were not properly conducted or timed out so that everyone gets an opportunity to speak. Don't be that person. I regularly host breakout rooms for global events. It's the host's responsibility to manage not only the topic, the conversation, the energy, the flow of the room but also the timing. I use the stopwatch on my phone.

Watch the full YouTube video here: https://youtu.be/1RmWN4G2sBw

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

3 Ways To Monetize From YouTube

ICONMAKER®️ — Wed, 31 Mar 2021 10:00:00 GMT

In this episode, I'll discuss three ways that coaches, consultants, small business owners, speakers and authors can promote their products and services from their YouTube channel. There is some tech involved with these three methods so keep that in mind. If you’re brand new you might consider starting with low-to-no tech options first.

1. Marketing funnel

2. Work With Me Application

3. Book A Paid Call

Watch full YouTube video here: https://youtu.be/Eft2bNhYPBU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

The New Way To Look Like A Video Rockstar

ICONMAKER®️ — Wed, 10 Mar 2021 13:00:00 GMT

What makes a professional looking video? I think it has more to do with WHAT you say than the camera you used to say it. In this video I share my secret to pro video for coaches and consultants who want to make a lasting impact with their message.

Watch the YouTube video here: https://youtu.be/EambkOCsLeI

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Be Seen As A Leader

ICONMAKER®️ — Wed, 03 Mar 2021 13:00:00 GMT

Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But how can you be seen as a thought leader? It's about developing your own ideas, philosophies, methodologies, formulas, point of view.

Watch the video on my YouTube channel here: https://youtu.be/MmFuAnwj0m8

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

The Secret To Making Money With Your First Online Course

ICONMAKER®️ — Thu, 18 Feb 2021 16:08:34 GMT

I recently shared this advice on one of my free weekly trainings. One of my amazing clients took it and ran...all the way to the bank. Within about 3 weeks she enrolled 6 women into her yet-to-be-created online course. Now she's getting paid to create it. You can do the same.

Watch the YouTube video here: https://youtu.be/vPnoGkWVrbY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Creating A Podcast From YouTube Videos

ICONMAKER®️ — Wed, 17 Feb 2021 13:00:00 GMT

When you're working solo or with a small team, you need to leverage your video content to as many platforms as possible. I repurpose my weekly videos to the Anchor.fm podcast platform in only a few clicks.

Watch the full YouTube video here: https://youtu.be/ww2Pd9s_mlM

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

3 Easy Streams Of Income For Coaches And Consultants

ICONMAKER®️ — Wed, 20 Jan 2021 11:00:00 GMT

I created 3 extra streams of income in 2020 that earned me thousands of extra dollars. In this episode, I share what I did, the thinking and strategy behind why I believe they worked so well along with suggestions on how you can emulate these for your own coaching or consulting business to make extra money this year.

Watch the full YouTube video here: https://youtu.be/gzAZwgd8Rb4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Pricing Your First Digital Product

ICONMAKER®️ — Wed, 13 Jan 2021 11:00:00 GMT

Your very first digital product should not be a premium-priced $2,000+ course. In this video, I share my own experience with digital product pricing, what to avoid, and how to put $3,000 in your pocket even with your first digital product, online course, or coaching program.

Watch the full YouTube video here: https://youtu.be/yJmLTt0RQDo

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Get Paid As A Coach Using Zoom And Calendly

ICONMAKER®️ — Wed, 30 Dec 2020 13:00:00 GMT

Looking to make some quick money in your business or a new stream of income? If you're a coach or consultant you don't need a fancy funnel to get make more money. All you need is a Zoom account, a paid Calendly account, and a payment processor like PayPal.

Watch the full YouTube video here: https://youtu.be/ned6B-7XVSM

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Online Course Video Production Tools And Tech

ICONMAKER®️ — Wed, 23 Dec 2020 11:00:00 GMT

Online courses are a great way to turn your coaching into passive income. Here is my 3 step process to create videos for your online course as well as the tools and tech necessary to build your product.

Watch the full YouTube video: https://youtu.be/xUPEcr1lHnY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

10 YouTube Shorts Ideas For Business

ICONMAKER®️ — Wed, 16 Dec 2020 13:00:00 GMT

If you're a new or aspiring YouTube creator, YouTube #shorts is a great opportunity to increase your subscribers fast. In this episode, I give you 10 topic ideas for business owners, coaches, consultants, and entrepreneurs looking to get more subscribers on YouTube and grow their channel.

Watch the full YouTube video here: https://youtu.be/ixUJxNOaheE

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Trigger Closed Captions On IGTV Videos

ICONMAKER®️ — Wed, 09 Dec 2020 13:00:00 GMT

I could spend a whole day teaching captions. In today's episode, let's tackle adding closed (as opposed to open) captions to IGTV. This will increase engagement with your content and help it reach new audiences.

Watch the full YouTube video here: https://youtu.be/xxIxuFTgDm8

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Model Your Favorite YouTube Channel Art In Canva

ICONMAKER®️ — Wed, 25 Nov 2020 11:00:00 GMT

I recently upgraded my YouTube channel art. It looks so much better and it's all thanks to the little trick I'm about to share with you. I used my favorite graphic design tool Canva and discovered a way to model one of my favorite banner examples. In this video, I'll share the exact steps to 'banner-hack' and model your favorite YouTube channel art banner.

Watch the full YouTube video here: https://youtu.be/D3SY1imkZTI

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Add Fonts In InShot

ICONMAKER®️ — Wed, 18 Nov 2020 13:00:00 GMT

InShot is one of my favourite video editing apps. Because I recently changed my branding I had to add my new fonts into the app. I thought I'd record the process and share it with you. You'll need the InShot and AnyFont apps to complete these steps in addition to access to your chosen font. I use Google Fonts in this demonstration.

Watch the full YouTube video here: https://youtu.be/dJ8nnVvJ8rc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Email Signature Tips For More Video Views

ICONMAKER®️ — Thu, 12 Nov 2020 12:07:45 GMT

Here are 2 quick tips to help you leverage your email signature to get more video views using Wisestamp.

Watch the full YouTube video here: https://youtu.be/YCGL318v6jM

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

My Secret Vlog Hack ADD FILTER - NO EDITING

ICONMAKER®️ — Thu, 12 Nov 2020 12:06:50 GMT

Know you should be creating more videos to grow your audience? Here's how to create vlog-style videos on your phone AND add an Instagram-filter effect in a fraction of the time it would take you to edit on your desktop. NOTE: I have overdone the filter effect for demonstration purposes in this video.

Watch the full YouTube video here: https://youtu.be/58NKnzsaILE

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Facebook Creator Studio IGTV Tutorial

ICONMAKER®️ — Wed, 14 Oct 2020 10:00:00 GMT

When you're wearing all the hats in your business you must be efficient and leverage your content as much as possible. In this episode, I explain how to use the Facebook Creator Studio interface to repurpose Facebook posts to IGTV in just a few clicks.

Watch the full YouTube video here: https://youtu.be/5XWHkJqU9VM

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

What I Suggest Might Surprise You

ICONMAKER®️ — Wed, 07 Oct 2020 10:00:00 GMT

Should you start with live streaming or recorded video? They both come with their own set of challenges. In this video I'll break down the pros and cons of both and suggest where to start.

Watch the full YouTube video here: https://youtu.be/RJHwQnF2Nlg

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

My Behind The Scenes Video Set Up

ICONMAKER®️ — Wed, 30 Sep 2020 14:00:00 GMT

Here's how I have my desk and video producing area set up for working at home.

Watch the full YouTube video here: https://youtu.be/Efy4WOCvYZw

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Multistream Zoom Meetings Using Restream

ICONMAKER®️ — Wed, 23 Sep 2020 10:00:00 GMT

Want to reach more people? Try multistreaming your next Zoom meeting to multiple social media platforms at the same time. Here's how to do it with my favourite multistream platform Restream.io...

Watch the full YouTube video here: https://youtu.be/ZyH81DWO_Io

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Make Your Online Training Searchable

ICONMAKER®️ — Wed, 16 Sep 2020 10:00:00 GMT

Want to make your online trainings and coaching even more valuable to your audience and clients? Make your trainings searchable. In this podcast episode, I share the tool I've used to create my own custom video search engine and explain the benefits of integrating this into your coaching business.

Watch the full YouTube video here: https://youtu.be/5i2BwdwA66c

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Balance Is An Illusion: What To Strive For Instead With Connie Benjamin

ICONMAKER®️ — Wed, 09 Sep 2020 13:00:00 GMT

What a joy to chat about entrepreneurial 'balance' with bestselling author, podcast host and creator of My Fire Within Connie Benjamin. In this interview Connie shares her easy-to-recall acronym for living up to your maximum potential without sacrificing your sanity or your family in the process.

Visit Connie at My Fire Within: https://www.myfirewithin.com/main

Email Connie at: connie@myfirewithin.com

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Avoid This Messaging Mistake

ICONMAKER®️ — Wed, 09 Sep 2020 10:00:00 GMT

When I opened her email I was stunned. There were no fewer than 7 references to 'me' and 'I' over the course of this short communication. In fact, there was not one reference to the reader. Emails like these are ineffective in building connection to the reader/viewer/listener. Join me in a challenge to avoid this messaging mistake so that your emails get read, videos get watched and podcasts get listened to.

Watch the full YouTube video here: https://youtu.be/xZMk-zNwM1o

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Should You Hire a VA To Make Video Content

ICONMAKER®️ — Wed, 02 Sep 2020 10:00:00 GMT

I'm a fan of outsourcing. But who should be charged with creating your video content in your business? Should production be outsourced to a virtual assistant? In this podcast episode, I share my 4P Framework and which of these steps are best suited to outsource to a VA.

Watch the full YouTube video here: https://youtu.be/A0JlJbVoyA4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Use Facebook Live Screen Share For Webinars

ICONMAKER®️ — Wed, 26 Aug 2020 10:00:00 GMT

Want to be seen as an authority in your niche? Teach. One of the most popular ways to teach online is with webinars. Facebook Live Screen Share is a feature that allows you to share your slide deck presentation or webinar in real time with your audience. In this podcast episode, I share my tips for doing this seamlessly.

Watch the full YouTube video here: https://youtu.be/adaextBqvYU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

The Secret To Transitioning From Employee to Entrepreneur

ICONMAKER®️ — Thu, 20 Aug 2020 21:07:03 GMT

Do you dream of leaving your 9-5 for the time and schedule freedom of running your own business? Olenka Cullinan is the CEO of iStartFirst. She shares the secret to getting started on the right foot toward transitioning from employee to entrepreneur.

To learn more about Olenka's work visit: www.istartfirst.com

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Embed Video In Gmail Message

ICONMAKER®️ — Wed, 19 Aug 2020 10:00:00 GMT

Embedding a video in Gmail can be a little tricky especially if you want to include an image in the body of your message that links to your video. In this episode, I explain how to include a clickable image in a Gmail message using Canva and YouTube.

Watch the full YouTube video here: https://youtu.be/1LDnMhG1ziA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Add A Subscribe Animation To Videos In CAMTASIA

ICONMAKER®️ — Wed, 12 Aug 2020 10:00:00 GMT

There's a trick to getting animations with green backgrounds, like the 'SUBSCRIBE' animation I use in my YouTube videos, to look good in Camtasia. In this episode, I explain to you you where I sources my free animations, how I keep this, and other video elements, organized for easy access and the secret to making your subscribe animation blend in with your editing project.

Watch the full YouTube video here: https://youtu.be/XV5bdxEAx6U

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Remove Black Bars Before Posting IGTV To YouTube

ICONMAKER®️ — Wed, 05 Aug 2020 10:00:00 GMT

Did you know that you can repurpose your Instagram Live videos and IGTV vertical videos to YouTube without those ugly black bars on the side? The trick is to edit the vertical video's background first before you upload to YouTube. In this episode, I explain to you exactly how to do this directly on my iPhone.

Watch the full YouTube video here: https://youtu.be/6wxprulqtaA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Forget Marketing Funnels DO THIS INSTEAD

ICONMAKER®️ — Tue, 04 Aug 2020 03:20:35 GMT

I wish I'd done this 3 years sooner. When I got wise to the fact that complex marketing funnels were actually keeping me from achieving the very thing they promise to do, everything changed. Don't make growing your business any harder than it already is. Do this instead.

Watch the full video here: https://youtu.be/onrvZCnODGo

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Secrets For Creating YouTube Thumbnails

ICONMAKER®️ — Wed, 29 Jul 2020 10:00:00 GMT

Want to know how I create my weekly YouTube video thumbnails? Watch this demonstration on how I take the selfie picture I use and then create and edit my thumbnails to be colourful, eye-catching and mobile-friendly.

Watch the full YouTube video here: https://youtu.be/T8QI-UVqiDQ

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Create And Edit Memoji Videos For TikTok And Instagram

ICONMAKER®️ — Wed, 22 Jul 2020 10:00:00 GMT

Want to inject some fun and personality into your content strategy? Create and edit memoji videos for TikTok and Instagram. In this podcast episode, my animated alter ego 'Anne' guides you through how to create memoji videos using the Clips, Videoshop and InShot apps. If you're a coach, speaker, consultant or expert who's looking to build authority in your niche, use this strategy sparingly. These short videos are eye-catching and personality-driven.

Watch the full YouTube video here: https://youtu.be/-LqdE_xS_Fw

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

3 Keys To Post Pandemic Business Growth

ICONMAKER®️ — Fri, 17 Jul 2020 12:59:56 GMT

Every Wednesday at 3pm ET I conduct a free live training and then open the floor to questions.

Watch the replay here: https://www.facebook.com/391403814317802/videos/10222780111196817

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Increase Your Visibility With Video

ICONMAKER®️ — Mon, 13 Jul 2020 22:00:00 GMT

In May 2020 I was invited to speak to Janine Brolly's Inspire Women's Business Network. Listen to the audio from that training, conversation and Q&A.

To learn more about Inspire Women's Business Network Email Janine at janine@janinebrolly.com

For more resources from me visit: www.sherylplouffe.com or text me with your comments about this episode at 226-917-2038.

Thanks for listening!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Broadcast A Zoom Meeting To YouTube

ICONMAKER®️ — Wed, 08 Jul 2020 10:00:00 GMT

Want to grow your channel? If you're already using Zoom video conferencing, you can leverage those meetings by broadcasting them to your YouTube channel.

In this podcast episode, I share 3 ways that broadcasting a Zoom meeting to YouTube will help you create meaningful content and grow your channel fast.

Watch the full YouTube video here: https://youtu.be/ymXl1Eu0HjY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Best YouTube Video Script For Speakers HOW I PLAN MY CONTENT

ICONMAKER®️ — Wed, 01 Jul 2020 10:00:00 GMT

Want to know how to write a script for YouTube? Here's the secret. If you're a speaker, you don't need a script at all. But you do need a plan. That's what makes this the best YouTube video "script" for speakers. This is how I plan all of my live and recorded content including YouTube videos, live streams and even trainings.

Watch the full YouTube video here: https://youtu.be/WDPoHnJG8hA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Share Keynote Slides On Facebook Live

ICONMAKER®️ — Wed, 24 Jun 2020 10:00:00 GMT

Want to take your Facebook Lives to the next level? Create a Keynote presentation and share it on Facebook Live. I love using ECamm to share my screen and go live on Facebook. If you're a coach, consultant, author or speaker you should already be live streaming regularly to build your brand. This podcast episode explains how to add a powerful visual element to your FB lives using ECamm.

Watch the full YouTube video here: https://youtu.be/9HR-Ltw-6Jc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Monetize YouTube Videos Without 4000 Hours and 1000 Subscribers

ICONMAKER®️ — Wed, 17 Jun 2020 10:00:00 GMT

To be eligible for the YouTube Partner Program a channel must have at least 1000 subscribers and 4000 hours of watch time in the last 12 months. This video is for those of your who have not yet reached that level and are looking for ways to monetize your YouTube channel.

In this podcast episode, I give you 4 ways to make money from your YouTube channel without 4k hours or 1000 subs. Pay particular attention to the 4th way...

Watch the full YouTube video here: https://youtu.be/HWR0V1a53zA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

ZOOM Video Breakout Rooms Stategy

ICONMAKER®️ — Wed, 10 Jun 2020 10:00:00 GMT

Stay connected, build your network and coach your clients with breakout rooms on Zoom. In this podcast episode, I give tactical strategic tips and ideas on how to effectively conduct breakout rooms including how many people per room, how long should breakout rooms be and other best practices to make your next breakout a success.

Breakout rooms are multiple sub-rooms within a Zoom meeting where a host can assign participants to select rooms. These separate rooms are useful when splitting up a large group into segmented smaller teams. Doing so helps drive discussion and brainstorming to achieve the goal or objective of the online session.

Watch the full YouTube video here: https://youtu.be/7JRCh5H2LTM

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How I'm Getting Over 100 YouTube Subscribers Daily

ICONMAKER®️ — Wed, 03 Jun 2020 10:00:00 GMT

What would it mean to your business to gain over 100 new, targeted fans and followers EVERY DAY! There are 4 key steps to achieving these kind of results.

In this podcast episode, I'll share the framework I use for myself and my clients to gain massive momentum, clarity and a system to follow to reach this milestone and get over 100 new YouTube subscribers DAILY.

Watch the full YouTube video here: https://youtu.be/8y46ChwIZhA

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Zoom Virtual Background iPhone

ICONMAKER®️ — Wed, 27 May 2020 09:04:55 GMT

Did you know that you can replace the backdrop of your Zoom meeting even when you join a video conference from an iPhone? In this step-by-step tutorial I'll explain to you how to access and use the Zoom virtual background feature on an iPhone. You can use this feature without needing a green screen. Change your background to anything you like when joining or starting a Zoom meeting from your phone.

Wacth the full YouTube video here: https://youtu.be/dC-UuLl8-cQ

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

The Most Underrated Canva Template For Business

ICONMAKER®️ — Wed, 20 May 2020 10:00:00 GMT

How did I get crystal clear and become hyper productive in growing my audience with video? I used an underrated, template in Canva.

In this podcast episode, I'll explain to you which template I believe is indispensable for business owners and I'll demonstrate how you can emulate the mind map I've created that has helped me grow my audience 975% in 28 days with video on social media.

Watch the full YouTube video here: https://youtu.be/uJDL-n8ttcw

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Look Great On Video Calls | ZOOM Meetings | Facebook

ICONMAKER®️ — Wed, 13 May 2020 10:00:00 GMT

Want to look great on your video calls? If you use Zoom meetings or Facebook Live for business you want to look and feel your best on those video conference calls. In this podcast episode, I share 9 tips on how to look great on any video call including advice from experts in my network on how to look good and make a great impression from hair and makeup to webcams and backdrops.

Wacth the full YouTube video here: https://youtu.be/2KJBO7ZkxwM

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Live Stream With Facebook Live Producer From Your Page

ICONMAKER®️ — Wed, 06 May 2020 10:00:00 GMT

The new Facebook Live Producer interface is the new way to live stream on Facebook. Facebook Live is a great way to build authority in your niche, to grow your audience and get your message out to more people.

In this podcast episode, I will show you how to go live from your Facebook Page using Facebook Live Producer and also how to simultaneously broadcast your live stream to your Facebook groups using your desktop/laptop camera.

Watch the full YouTube video here: https://youtu.be/mJlvzd01l8c

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How I Use ZOOM To Make Money In My Online Business

ICONMAKER®️ — Wed, 29 Apr 2020 10:00:00 GMT

It turns out that Zoom video conferencing is key to helping me make money in my online business. I brainstormed all the ways I use it and came up with 7 different ways it helps me make money from coaching to content. If you're looking to make money online, work from home and build your online business, listen to how I'm using Zoom. I hope this sparks some ideas for how you can use Zoom to make money in your service-based business.

Watch the full YouTube video here: https://youtu.be/zqZ_pl-EU_4

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

ZOOM Security - Keep Your Meeting Safe From Zoom Bombing

ICONMAKER®️ — Wed, 22 Apr 2020 10:00:00 GMT

I've been on two Zoom meetings in as many days that were Zoom bombed. Unfortunately, some people see fit to join Zoom meetings uninvited to share inappropriate photos and disturbing language. In this podcast episode, I'll explain how I have my security settings set up in my own Zoom account plus some best practices and other resources available to help you keep your meetings safe, secure and free from Zoom bombers.

Watch the full YouTube video here: https://youtu.be/AzHGfzwL2Bc

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Zoom Virtual Background Without Green Screen

ICONMAKER®️ — Wed, 15 Apr 2020 13:00:00 GMT

Making more videos from home? The Zoom Virtual Background feature is a great way to change up your video conference location even if you don't have a green screen. In this podcast episode, I explain both how to use the Zoom Virtual Background function with and without a green screen behind you. You'll hear examples of images I uploaded to my Zoom background gallery and where to find images like these to download.

Watch the full YouTube video here: https://youtu.be/kVrwzdCOHgU

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Share A Zoom Video Conference On Facebook Live

ICONMAKER®️ — Wed, 08 Apr 2020 10:00:00 GMT

Sharing your Zoom video conference meeting on your Facebook Page or Group using Facebook Live allows you to go live to both platforms simultaneously. In this podcast episode I explain how to share your Zoom meeting to your Facebook Page or Group in just a few easy steps.

Watch the full YouTube video here: https://youtu.be/pAFC2ag9_jM

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Keeping Your Business On Solid Ground

ICONMAKER®️ — Fri, 03 Apr 2020 03:50:01 GMT

Social Distancing. Quarantine. Lockdown. These words infiltrated our vocabulary, almost overnight.

And almost overnight, video became the lifeline of not only our businesses, but our lives.

In this audio excerpt from a live Zoom training conducted on April 2, 2020 I share how to use video communication to keep your business on solid ground, as we move toward a post-pandemic ‘new norm’.

Achieve and maintain expert status using the video tools you already have

Turn on the camera to connect and stay top-of-mind with your clients and customers

Separate and elevate yourself from others in an increasingly-crowded online space

I also be sharing how I adapted and pivoted my own video strategy how I'm seeing 300% to 1000% increases on some of my key performance indicators.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Develop Your On Camera Image with Leslie Christin from CARA Cosmetics

ICONMAKER®️ — Mon, 30 Mar 2020 22:56:09 GMT

This is a conversation captured on Facebook Live on March 30, 2020 right in the middle of the COVID-19 pandemic. Me and Leslie Christin from CARA Cosmetics discuss beauty, image and putting yourself out there as an entrepreneur.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Develop a 12-Month Video Content Plan For YouTube

ICONMAKER®️ — Wed, 25 Mar 2020 10:00:00 GMT

Imagine having a video plan for the full year ahead? Today on the podcast, I'm sharing a strategy to plan 12 months of video content for YouTube. If you're a coach, consultant, entrepreneur or expert who creates content on your channel to generate leads, this strategy will help you gain more traction with your YouTube videos and stay organized knowing exactly what videos you're creating for the next 12 months.

Watch the full video on YouTube here: https://youtu.be/qXfSGnpCFjg

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Creating High Ticket Products And Services FOR BEGINNERS Make Money This Week

ICONMAKER®️ — Wed, 18 Mar 2020 10:00:00 GMT

Even beginners can sell high ticket products and services. If you're a new entrepreneur you can make money this week by launching a BETA program or course following the steps in this video. You don't need fancy funnels, complicated technology or upfront money to create high tickets products and services. You just need expertise and a few tools to start making money this week.

Watch the full episode here: https://youtu.be/oPkQkmg8p9s

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Download An Unlisted Video TESTIMONIAL From YouTube

ICONMAKER®️ — Wed, 11 Mar 2020 10:00:00 GMT

Want to know how to get more testimonials? Ask. I had the pleasure of speaking for a group of entrepreneurs recently and I asked the event organizer if she could record a video testimonial about my emceeing and speaking. She graciously agreed. The video was published to YouTube and set to 'unlisted' which is great however as I came to discover, downloading an unlisted video testimonial from YouTube that I didn't publish is more complicated than it looks. But..I found a workaround.

Watch the full video on YouTube here: https://youtu.be/SAAQSqOzko8

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Apply Subtitles To YouTube Video Using ClipScribe

ICONMAKER®️ — Wed, 04 Mar 2020 11:00:00 GMT

ClipScribe is a great tool for creating subtitles and captions as well as design and layout for videos for YouTube and all social media platforms. A survey of U.S. consumers found that 92% view videos with the sound off on mobile and 83% watch with sound off, according to a new report from Verizon Media and ad buyer Publicis Media. We've started using ClipScribe as part of a video creation service offer here at Sheryl Plouffe Media Inc. and it's proving its prowess time and time again.

About ClipScribe:

ClipScribe makes it easy to turn any video into attention-commanding subtitled social media and blog content. ClipScribe automatically creates subtitles for any video and then the ClipScribe designer makes it easy to add those subtitles to your video along with headlines, countdowns and branding. Additionally, ClipScribe turns your video into written content by automatically formatting your transcription into written paragraph form for posting to your blog or website.

Watch the full episode on YouTube here: https://youtu.be/BvuVkCPM0rY

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Create Custom YouTube Thumbnails In Canva

ICONMAKER®️ — Wed, 26 Feb 2020 11:00:00 GMT

Eye-catching thumbnails can radically increase the CTR (click-through-rate) on your YouTube videos. That means you get more views on your videos. I've made some mistakes in this area along the way but I'm getting better results now with the tweaks I'm sharing in this episode of the podcast. Here's what I've done and how you can emulate it for your own YouTube thumbnails using my favourite graphic design tool...Canva.

Watch the full video on YouTube here: https://youtu.be/X8Aa9SMxhK0

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How to Turn ON Facebook LIVE on Mobile and Desktop

ICONMAKER®️ — Wed, 19 Feb 2020 11:00:00 GMT

Never miss another Facebook Live broadcast again. In this episode of the podcast I will explain how to set notifications on Facebook from your mobile device or phone and also from your desktop computer. Setting notifications means you'll always be in the know when your favorite live broadcaster or page goes live on Facebook.

Watch the full video on YouTube here: https://youtu.be/nDbX8fun5w8

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Save Facebook Group Threads - Video Topic Goldmine

ICONMAKER®️ — Wed, 12 Feb 2020 15:00:00 GMT

Facebook groups are a great place to uncover and find topics for your business and marketing videos. In this tutorial I explain how to save full Facebook group conversations and threads and explain why this is an untapped resource for video topics that will resonate with your audience.

Watch the video on my YouTube channel here: https://youtu.be/H0SyJP0KRYs

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

How To Plan A Video For Social Media With NO SCRIPT

ICONMAKER®️ — Wed, 29 Jan 2020 15:00:00 GMT

Are you frustrated sitting at your computer for hours and hours trying to write that perfect video script?

I don't like to use the word script because I don't believe in word-for-word scripting for social media videos.

If you're an entrepreneur, a coach, a consultant, a speaker or expert who's looking to build a personal or business brand, you need to connect with people.

Emulate the formula described in this episode for yourself so that you can better communicate and have a structure to follow so that you can provide tonnes of value and to be able to create social media videos that are going to connect without relying on a script.

Watch the full video on my YouTube channel

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe

Canva Animations TUTORIAL

ICONMAKER®️ — Wed, 22 Jan 2020 15:00:00 GMT

Using the animation and video features in Canva Pro (Canva 2.0) is a great way to boost engagement with dynamic, moving social media content. In this Canva animations tutorial I explain where to find these features, how to customize your animation, add your own videos and change the dimension for vertical Instagram stories and IGTV.

Watch the full video on my YouTube channel

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sherylplouffe.substack.com/subscribe