Oh, my first time on television was Romper Room! I was five. Had to show up for work every day for a whole week!

I asked about childhood memories yesterday, and completely forgot about that experience.

The Encore Society is meant to teach more than the guru’s high-ticket scams, but to have way more fun than a room full of puppies! Ok, maybe not that much FUN, but you get the idea.

This is a time to relax and share as much as it is a time to launch a Legacy business and earn enough play money to spoil a few grandkids and travel…well, the world and maybe even space pretty soon.

If you want to know the number one biggest secret that people who have spent tens of thousands of dollars on courses, coaches, and crap…

It’s that they don’t need to rush to create an offer and sell it yesterday!

The rush comes from the urgency and deadlines to buy now or else, and then you are thrown into a 10-week group that rushes you to figure it all out so you can earn back your $10,000 investment.

At our stage of life, we’ve got time. Try enjoying the process of getting all of that wisdom out of your brain and onto paper, video, a newsletter, or a podcast.

I’m not telling you to wait 20 years, but come on, go from idea to a good offer, to a full presentation, to mastering sales, especially if you hate sales, all in 10-weeks.

Sure, and I’ve got some great swampland to sell you in Florida…no gators, bugs, or humidity. 🤣

Relax, share, and you will be surprised how the pieces start to fall into place.

I’m here for you,

Jim

Sort of like people trying to come up with unique selling propositions that sound more like fantasy novels written in a foreign language!

Based on the “Your Offer” structure, which focuses on a clear one-sentence promise, a specific timeframe, and removing a major pain point, here are five more fun and varied templates tailored for coaches and entrepreneurs over 50: (okay, anyone could use them, you don’t have to be over 50, LOL)

To clarify, I used these as templates for my offer, but the structure is laid out for you.

Copy and paste into your own document and change it.

The Titles are my Encore Society ‘attitude with a smile’ headlines.

I’m making these videos and openly coaching everyone in April, so if you have questions, comment below, and we’ll work on them together.

1. The “Wisdom Over Hustle” Template

This template leans into your audience’s experience and maturity, positioning your offer as the “grown-up” alternative to common industry burnout.

* The Hook: “If I showed you how to [Achieve Specific Result] using the wisdom you already have...”

* The Timeframe: “...in just [Short Timeframe] of focused work...”

* The Benefit: “...so you can double your impact while reclaiming your weekends for [Family/Hobby]...”

* The “Without”: “...WITHOUT having to learn the latest TikTok dance or ‘hustle’ 14 hours a day...”

* The Closer: “...would you be interested in the details?”

2. The “Legacy Builder” Template

Designed for those looking to ensure their business thrives without being tied to a desk.

* The Hook: “If I offered to help you install a [System Name] over the next [Number] days...”

* The Timeframe: “...that runs your lead generation on autopilot...”

* The Benefit: “...ensuring your business becomes a true asset that serves people for years to come...”

* The “Without”: “...WITHOUT you needing to be the ‘tech genius’ or the only person holding it all together...”

* The Closer: “...would you want to see the blueprint?”

3. The “Anti-Guru” Refresh

A direct and refreshing approach for entrepreneurs who are tired of high-pressure sales tactics.

* The Hook: “If I spent [Number] hours with you to map out a [Specific Goal] strategy...”

* The Timeframe: “...that you can start seeing results from in the next [Number] weeks...”

* The Benefit: “...that feels completely aligned with your values and integrity...”

* The “Without”: “...WITHOUT using any ‘ninja’ closing scripts or high-pressure psychological tricks...”

* The Closer: “...would you take me up on that?”

4. The “Second Act” Template

Perfect for coaches helping people transition into a new venture or level up their current one after age 50.

* The Hook: “If I helped you package your 20+ years of experience into a [High-Ticket Offer]...”

* The Timeframe: “...by this time next month...”

* The Benefit: “...that positions you as the undisputed authority in your niche...”

* The “Without”: “...WITHOUT you having to start from scratch or build a complicated 10-step funnel...”

* The Closer: “...would you be open to a quick chat about it?”

5. The “Invitation to Tea” (Low Pressure) Template

A softer, conversational approach that works well for building community and leads for your training.

* The Hook: “I’m looking for [Number] coaches who want to [Achieve Specific Milestone]...”

* The Timeframe: “...over the next [Number] days of working together...”

* The Benefit: “...so you can finally stop worrying about where your next client is coming from...”

* The “Without”: “...WITHOUT the stress of ‘launching’ or burning through an expensive ad budget...”

The Closer: “...would you like to join me for a virtual ‘coffee’ to see if it’s a fit?”

It’s a great start, but it doesn’t teach you how to communicate your offer in a way you can build on.

Had some fun with a few mishaps and being new to the format…as you will notice, I don’t stress too much about mistakes, I quickly admit them, but I’m taking the coaching very seriously.

See you tomorrow for part 2, where we discuss how to communicate your offer and close sales without asking for them.

Blessings,

Jim

Thanks to VIP Member Janna for commenting on that video and reminding me.

I’ve really got to start getting serious about YouTube, too.

Lots of Live Coaching here & on my YouTube channel coming very, very soon.

Blessings,

Jim