<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"><channel><title><![CDATA[Behind the Build Podcast]]></title><description><![CDATA[Building a multi-passionate life, scaling brands, launching dreams, and sharing the truth about the journey.  <br/><br/><a href="https://jazminjmv.substack.com?utm_medium=podcast">jazminjmv.substack.com</a>]]></description><link>https://jazminjmv.substack.com/podcast</link><generator>Substack</generator><lastBuildDate>Thu, 07 May 2026 14:47:47 GMT</lastBuildDate><atom:link href="https://api.substack.com/feed/podcast/6121921.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Jazmin.jmv]]></author><copyright><![CDATA[Jazmin Mercado]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[connect@thejmv.com]]></webMaster><itunes:new-feed-url>https://api.substack.com/feed/podcast/6121921.rss</itunes:new-feed-url><itunes:author>Jazmin.jmv</itunes:author><itunes:subtitle>Building a multi-passionate life, scaling brands, launching dreams, and sharing the truth about the journey.</itunes:subtitle><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Jazmin.jmv</itunes:name><itunes:email>connect@thejmv.com</itunes:email></itunes:owner><itunes:explicit>No</itunes:explicit><itunes:category text="Business"/><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:image href="https://substackcdn.com/feed/podcast/6121921/1862d3bba6af1f955d8948196af00a3a.jpg"/><item><title><![CDATA[I Used Ambition as an Excuse Not to Pursue Motherhood]]></title><description><![CDATA[<p>I used ambition as an <em>excuse</em>.</p><p>I didn’t recognize it that way for a long time. It felt responsible. It felt aligned with the life I was building.</p><p>I have always been ambitious. There was always something to work toward, something to grow, something to expand.</p><p>Somewhere along the way, that ambition became more than just a part of who I am. It became the reason I gave when I didn’t want to look too closely at anything else.</p><p>When people would ask, when are you guys having kids of your own, I always had the same answer.</p><p>When we’re ready. I’m focused on my career. One day. Probably.</p><p>And there is truth in all of that.</p><p><strong><em>But it wasn’t the whole truth.</em></strong></p><p>Because that question has never felt simple to me. It carries more than people realize. It pulls on things that don’t sit perfectly together. My ambition, my timing, my body, the life I’ve already experienced, and the parts I haven’t.</p><p>It’s all entangled in a way that doesn’t translate in a quick conversation.</p><p>So I don’t explain it.</p><p>I give the version that makes sense.</p><p>In my twenties, it even felt like the right answer.</p><p>Now, in my thirties, it doesn’t feel the same.</p><p>My experience with motherhood has never been simple to explain.</p><p>One of the first shifts for me came a few years ago.</p><p>My cycle has always been irregular. There were times where we weren’t sure if it had happened, so taking a test wasn’t unusual.</p><p>But there was one time that felt <em>different</em>.</p><p>Like the others, it was negative.</p><p>I didn’t expect anything from it. I wasn’t tracking anything closely. I wasn’t in a place where I would have said we’re trying.</p><p>But I didn’t just throw it away and move on.</p><p>I sat there longer than I normally would have.</p><p>And I cried.</p><p>It caught me off guard, because nothing about that moment was supposed to feel that way. I remember thinking, why does this feel like something I lost?</p><p>I couldn’t explain it in a way that made sense.</p><p>It was just tears, there.</p><p>Something I hadn’t let myself feel before.</p><p>After that, there wasn’t pressure, just enough maybe in allowing it to happen on its own.</p><p>But five years later, it hasn’t.</p><p><strong>PCOS is the number one cause of infertility in women.</strong></p><p>That’s something I’ve known since I was 17, when I was first diagnosed.</p><p>For years, it felt like information. Something I carried, but didn’t fully understand what it would ask of me.</p><p>Now, at 34, it does.</p><p>This past year, I went 310 days without a cycle.</p><p>That’s when it really started to feel different. Not just something I knew, but something I had to actually sit with, something that was now asking something of me in a way I couldn’t ignore. Because at some point it stops feeling like something that will figure itself out, and you realize you have to decide what to do with it, to make choices, to get medicine involved, to step into something more intentional.</p><p>It stops being just about timing. It becomes the possibility that this might take more than I expected, or that it might not happen the way I thought it would at all.</p><p>And if I’m being honest, there’s a part of that I haven’t wanted to fully face.</p><p>Because wanting it makes it real.</p><p>And once it’s real, you have to sit with everything that comes with it.</p><p>And that’s where it doesn’t stay simple.</p><p>Because while that’s real,</p><p>there’s another reality I’ve been living in at the same time.</p><p>Because when people ask, when will you have kids of your own, it doesn’t land as just a question. It carries more than what’s being asked. It reduces something that has already been my lived experience into something that doesn’t always feel like it fully counts.</p><p><strong><em>Because I am a mother already…</em></strong></p><p>Just not in the way people expect. Not in the way that question is actually asking.</p><p>And that’s where it gets harder to explain.</p><p>This wasn’t something that happened overnight. There wasn’t a moment where I stepped into a title and everything made sense. It’s something that formed over time, through experience, through showing up, until it became what it is now, something that has been shaped over the last twelve years, from when she was two to who she is now.</p><p>Sunny is old enough to have her own thoughts, her own opinions, her own sense of who she is.</p><p>Watching her grow into herself in ways that don’t happen all at once, but over time, in the small moments that don’t seem like much until you realize they’ve shaped everything.</p><p>She’s thoughtful. She’s kind. She pays attention. She processes things in a way that still catches me off guard.</p><p>There are moments where she’ll say something, and I can hear pieces of conversations we’ve had over the years come back in her own words, not repeated, but embodied.</p><p>And that’s the part that stays with me.</p><p>Not just the big moments.</p><p>The small ones.</p><p>The car rides. The random conversations. The way she moves through something and then comes back to talk about it later.</p><p>Watching her become who she is,</p><p>and knowing I’ve been part of that.</p><p>I don’t have anything to compare it to.</p><p>But I know being her parent has been the most fulfilling thing I’ve ever experienced.</p><p>More than anything I’ve built.</p><p>More than anything I’ve accomplished.</p><p>And that’s what makes this harder to admit.</p><p>Because what I have already feels so full.</p><p>In a way I never would have expected.</p><p>In a way I didn’t know I <em>needed</em>.</p><p>And at the same time, there’s still a part of me that’s been silenced for a very long time.</p><p>Over the last twelve years, I’ve learned more than I expected to, not just about her, but about <em>myself</em> and what it actually looks like to hold <strong>both</strong> without separating them.</p><p>There was a time when I thought I had to. </p><p>That I had to be one version of myself at home and another everywhere else, like keeping them apart would protect both. But life didn’t work that way, and neither did I.</p><p>There were moments that stayed with me, especially the ones that seemed small…When someone would say, <strong>can someone else pick her up</strong>, it was always said casually, like it didn’t matter who showed up. But it did to me. Because it wasn’t understood that she wasn’t something I stepped into lightly. She wasn’t my responsibility by default, but by choice, and that choice shaped how I moved, even when no one else saw it.</p><p>So I showed up. In the drop offs and the pickups, in packing lunches, in school events, in volunteering to carve pumpkins. I was the parent with the most flexible schedule after all, and that’s what being self-employed <em>afforded me</em>.</p><p>At the same time, I was still building, and my business required focus.</p><p>For a while, I treated those two things like they were working against each other. Like being present in one meant falling short in the other, so I tried to make everything fit. I took calls in the car, answered emails in between moments, convinced myself that this was what it looked like to do both.</p><p>But it didn’t feel right.</p><p>Over time, something shifted. Not in what I was capable of, but in what I was willing to allow, especially as she got older.</p><p>Car rides became conversations again. After school became time I didn’t want to give away. I stopped treating those moments like space I could fill with work and started seeing them as time to be present.</p><p>I didn’t understand it then.</p><p>But looking back now, I can see it clearly.</p><p>ambition has just been the excuse.</p><p>It was never ambition.</p><p>It was the way I thought it had to exist.</p><p>I got so used to compartmentalizing, to separating that part of my life, that I downplayed how present I actually was.</p><p>I kept using ambition as the reason it couldn’t work.</p><p>But it never actually got in the way.</p><p>If anything, it kept me from admitting what I already knew.</p><p>I’ve already lived a version of both.</p><p>I’ve been present in the kind of motherhood that doesn’t always get named the same way, and I’ve built a life that I’m proud of alongside it.</p><p>So it was never about whether I could.</p><p>That part already exists.</p><p>What I hadn’t fully sat with was everything else.</p><p>What it would take.</p><p>What it might look like.</p><p>Whether it would happen the way I hope it will.</p><p>There is still fear.</p><p>Not in my ability to be both.</p><p>In everything else.</p><p>In not knowing what pursuing this actually means.</p><p>In not knowing if something that hasn’t come naturally will eventually come at all.</p><p>That I’ve been called mom on accident,</p><p>and I’d actually love to be mom on purpose.</p><p>Ambition was just an excuse to not to pursue, or claim motherhood.</p><p><em>If this resonated with you in any way, I’d love to hear your thoughts in the comments. I know this is a layered conversation, and maybe more common than we talk about out loud.</em></p><p><em>xo,</em></p><p><em>Jaz</em></p> <br/><br/>Get full access to Behind the Build at <a href="https://jazminjmv.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">jazminjmv.substack.com/subscribe</a>]]></description><link>https://jazminjmv.substack.com/p/i-used-ambition-as-an-excuse-not</link><guid isPermaLink="false">substack:post:196674947</guid><dc:creator><![CDATA[Jazmin]]></dc:creator><pubDate>Wed, 06 May 2026 17:10:24 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/196674947/28060cf5a46b92bd6a15dd341926361c.mp3" length="14791483" type="audio/mpeg"/><itunes:author>Jazmin</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>924</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6121921/post/196674947/1862d3bba6af1f955d8948196af00a3a.jpg"/><itunes:season>1</itunes:season><itunes:episode>7</itunes:episode></item><item><title><![CDATA[What $25 Million in Revenue Actually Revealed]]></title><description><![CDATA[<p>In this episode, I break down what actually happens inside a business as it scales past early wins.</p><p>After auditing a company that generated $25 million over five years, one thing became clear: growth doesn’t fix problems. It exposes them.</p><p>We talk about the difference between revenue and a healthy business, why systems matter earlier than most people think, and how small inefficiencies turn into expensive problems when left unchecked.</p><p>This is not about chasing scale. It is about building something that can handle it.</p><p>Want to Go Deeper?</p><p>If you’re building or scaling and want to strengthen your foundation before problems get expensive:</p><p>Scale to Sustain<a target="_blank" href="https://thejmv.com/scale">https://thejmv.com/scale</a></p><p></p><p>Connect With Me</p><p>Instagram: <a target="_blank" href="https://www.instagram.com/jazmin.jmv">https://www.instagram.com/jazmin.jmv</a>Substack: <a target="_blank" href="https://jazminjmv.substack.com">https://jazminjmv.substack.com</a>Website: <a target="_blank" href="https://thejmv.com">https://thejmv.com</a></p><p></p> <br/><br/>Get full access to Behind the Build at <a href="https://jazminjmv.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">jazminjmv.substack.com/subscribe</a>]]></description><link>https://jazminjmv.substack.com/p/what-25-million-in-revenue-actually</link><guid isPermaLink="false">substack:post:195891827</guid><dc:creator><![CDATA[Jazmin]]></dc:creator><pubDate>Wed, 29 Apr 2026 16:50:01 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/195891827/d53a39c9fa17e6e94b7dc86242dc3240.mp3" length="15552587" type="audio/mpeg"/><itunes:author>Jazmin</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>972</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6121921/post/195891827/1862d3bba6af1f955d8948196af00a3a.jpg"/><itunes:season>1</itunes:season><itunes:episode>6</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Before you call yourself a CEO - Listen to this]]></title><description><![CDATA[<p>The title “CEO” has become easy to claim and hard to actually carry. This piece breaks down the gap between the label and the responsibility. It reframes what leadership actually requires and challenges the performative version of entrepreneurship that’s become normalized online.</p><p><strong>What This Episode Covers</strong></p><p><strong>1. The CEO Title vs. The CEO Role</strong>Calling yourself a CEO does not automatically mean you are operating like one.A CEO is responsible for direction, decisions, and outcomes. Not just ideas, content, or visibility.</p><p>There is a difference between:</p><p>* Building a business</p><p>* And positioning yourself as the face of one</p><p>The title without the function creates confusion inside your business and limits growth.</p><p></p><p>Read the full article here:</p> <br/><br/>Get full access to Behind the Build at <a href="https://jazminjmv.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">jazminjmv.substack.com/subscribe</a>]]></description><link>https://jazminjmv.substack.com/p/before-you-call-yourself-a-ceo-listen</link><guid isPermaLink="false">substack:post:195060584</guid><dc:creator><![CDATA[Jazmin]]></dc:creator><pubDate>Wed, 22 Apr 2026 17:39:31 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/195060584/2da08e8711d6a431b8b0ba24a9f0bca1.mp3" length="13507513" type="audio/mpeg"/><itunes:author>Jazmin</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>844</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6121921/post/195060584/1862d3bba6af1f955d8948196af00a3a.jpg"/><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA["You’re Doing Too Much" - How I turned “too much” into my superpower.]]></title><description><![CDATA[<p>For years, “you’re doing too much” has been framed as a problem.</p><p>In this episode, I break down why that mindset is limiting and how being multi-passionate, experimental, and willing to move across lanes can actually be your advantage.</p><p>This is about turning scattered energy into intentional execution.</p><p><strong>In this episode, I cover:</strong></p><p>* Why “doing too much” isn’t the real issue</p><p>* The difference between being scattered vs being multi-dimensional</p><p>* How survival shaped my ability to execute</p><p>* The early experiences that built my instinct to take action</p><p>* Why ideas are only valuable if you build capacity to execute them</p><p></p><p><strong>If this resonates:</strong></p><p>Subscribe for weekly episodes and articles every Wednesday.And if you’ve been sitting on ideas, this is your reminder to start!</p><p>Let’s connect:</p><p>@jazmin.jmv</p><p><a target="_blank" href="https://www.instagram.com/jazmin.jmv/">https://www.instagram.com/jazmin.jmv/</a></p><p></p><p><strong>PS: If you’ve been thinking about starting your own Substack, making money, and </strong><strong><em>creating content</em></strong><strong> all in one place, you don’t want to miss the free call on 4/18.</strong></p><p></p><p>Until next time, </p><p>xx</p><p>Jaz</p> <br/><br/>Get full access to Behind the Build at <a href="https://jazminjmv.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">jazminjmv.substack.com/subscribe</a>]]></description><link>https://jazminjmv.substack.com/p/youre-doing-too-much-how-i-turned</link><guid isPermaLink="false">substack:post:194305333</guid><dc:creator><![CDATA[Jazmin]]></dc:creator><pubDate>Wed, 15 Apr 2026 15:00:44 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/194305333/3fe3d79257d0c72f21c8c3477244f78d.mp3" length="10202709" type="audio/mpeg"/><itunes:author>Jazmin</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>638</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6121921/post/194305333/1862d3bba6af1f955d8948196af00a3a.jpg"/><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[The Power of Messy Action: Why You Can’t Be Afraid to Fail]]></title><description><![CDATA[<p>You don’t wait to start when you’re good.You get good because you start.</p><p>This episode is about messy action and why it matters more than getting it right the first time.</p><p>Most people aren’t stuck because they need more information.</p><p>They’re stuck because they’re avoiding starting.</p><p>We get into:</p><p>Why failure is part of the process, not the opposite of success</p><p>How overthinking turns into procrastination</p><p>Why momentum only comes from doing</p><p>What my first failed business taught me</p><p>At 20, I launched a co-working space that shut down almost immediately. At the time, it felt like everything fell apart. Looking back, it was one of the most important lessons I’ve had.</p><p>You build confidence by doing.You learn by moving.You figure it out in motion.</p><p>Messy action is the bridge between where you are and what you say you want.</p><p>Start.</p><p>Let's Conenct</p><p>@jazmin,jmv</p><p><a target="_blank" href="https://www.instagram.com/jazmin.jmv/">https://www.instagram.com/jazmin.jmv/</a></p> <br/><br/>Get full access to Behind the Build at <a href="https://jazminjmv.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">jazminjmv.substack.com/subscribe</a>]]></description><link>https://jazminjmv.substack.com/p/the-power-of-messy-action-why-you-48a</link><guid isPermaLink="false">substack:post:193586827</guid><dc:creator><![CDATA[Jazmin]]></dc:creator><pubDate>Wed, 08 Apr 2026 15:29:47 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/193586827/9dd8a142ded2787bd34988bead2d7948.mp3" length="10820871" type="audio/mpeg"/><itunes:author>Jazmin</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>676</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6121921/post/193586827/1862d3bba6af1f955d8948196af00a3a.jpg"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Maybe I needed my world to flip upside down to fully unlock the power of not giving a f*uck.]]></title><description><![CDATA[<p>There are moments in life where everything you thought was stable shifts at once. Plans fall through, identity gets questioned, and the version of you that used to navigate life no longer works.</p><p>This episode is about that moment.</p><p>Not the highlight reel version, but the disruption that forces clarity. The kind that strips away approval, expectations, and the need to control how things look, and replaces it with something far more useful: perspective.</p><p>I talk through what actually changed when things stopped going “right,” and why that shift ended up being one of the most valuable turning points in how I operate, build, and move.</p><p>Because the truth is, most people don’t unlock freedom when things are going well. They unlock it when they realize they have less to lose than they thought.</p><p>Read article here:</p><p><a target="_blank" href="https://jazminjmv.substack.com/p/maybe-i-needed-my-world-to-flip-upside">https://jazminjmv.substack.com/p/maybe-i-needed-my-world-to-flip-upside</a></p><p></p><p>Let's Connect!</p><p>@Jazmin.jmv</p><p><a target="_blank" href="https://www.instagram.com/jazmin.jmv/">https://www.instagram.com/jazmin.jmv/</a></p> <br/><br/>Get full access to Behind the Build at <a href="https://jazminjmv.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">jazminjmv.substack.com/subscribe</a>]]></description><link>https://jazminjmv.substack.com/p/maybe-i-need-my-world-to-flip-upside</link><guid isPermaLink="false">substack:post:192877980</guid><dc:creator><![CDATA[Jazmin]]></dc:creator><pubDate>Wed, 01 Apr 2026 18:25:36 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/192877980/fb38592c361b3554efb71593b19d45d2.mp3" length="13721508" type="audio/mpeg"/><itunes:author>Jazmin</itunes:author><itunes:explicit>Yes</itunes:explicit><itunes:duration>858</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6121921/post/192877980/1862d3bba6af1f955d8948196af00a3a.jpg"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Behind The Build - Podcast!]]></title><description><![CDATA[<p><strong>Behind the Build: Day One </strong>An introduction to what this space is and why it exists.</p><p>This is the first episode of Behind the Build.</p><p>After months of writing, documenting, and building in public, it made sense to start saying these conversations out loud. Some things translate differently when you can hear them, not just read them.</p><p>In this episode, I’m walking through who I am, how I got here, and what you can expect moving forward.</p><p>I’ve spent over a decade inside businesses, building, scaling, pivoting, and figuring things out in real time. Not from theory, but from experience. That includes wins, failures, and everything in between.</p><p>This podcast is an extension of that work.</p><p>You can expect conversations around business, systems, marketing, leadership, and the realities that don’t get talked about enough. It will also reflect the other parts of my life that influence how I build, from creativity to personal growth to the way I think about risk and opportunity.</p><p>Nothing here is meant to be perfect or packaged. It is the process, the decisions, and the lessons as they happen.</p><p>If you’re building something of your own, this is for you.</p><p>Let's connect!</p><p>@jazmin.jmv</p><p><a target="_blank" href="https://www.instagram.com/jazmin.jmv/">https://www.instagram.com/jazmin.jmv/</a></p><p>Behind The Build Substack:</p><p><a target="_blank" href="https://jazminjmv.substack.com">https://jazminjmv.substack.com</a></p> <br/><br/>Get full access to Behind the Build at <a href="https://jazminjmv.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">jazminjmv.substack.com/subscribe</a>]]></description><link>https://jazminjmv.substack.com/p/behind-the-build-podcast</link><guid isPermaLink="false">substack:post:192800302</guid><dc:creator><![CDATA[Jazmin]]></dc:creator><pubDate>Wed, 01 Apr 2026 01:29:44 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/192800302/1e5aba8c1c5f499ec968ab6818e5a07c.mp3" length="7611363" type="audio/mpeg"/><itunes:author>Jazmin</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>381</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/6121921/post/192800302/1862d3bba6af1f955d8948196af00a3a.jpg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:episodeType>full</itunes:episodeType></item></channel></rss>