00:00:28 - First Major Change in Business

00:00:57 - Entering the Cannabis Business

00:03:10 - Supporting Entrepreneurs

00:05:11 - Personal Motivations and Skills

00:06:27 - Identifying Potential Clients

00:08:06 - Transitioning from Law to Consulting

00:08:20 - Challenges and Successes in Consulting

00:13:34 - Business Problems are Self Problems

00:16:03 - Transitioning from Cannabis to Consulting

00:16:28 - Rebuilding the Company

00:16:51 - Understanding Business Problems

00:17:29 - The Importance of Self-Reflection in Business

00:18:31 - Promotion of Business Services

00:19:15 - The Challenge of Inner Work

00:19:51 - Overcoming Resistance to Inner Work

00:26:37 - The Mindful Business Paradigm

00:27:50 - Building the Business from Inside Out

00:28:34 - Defining the Customer and Scaling

00:30:13 - Building the Business Architecture and Engineering

00:31:00 - Creating the Right Team

00:32:31 - Closing Remarks

Most consultants would panic. Drop their rates. Race to the bottom.

Not Stephane Seguin.

After 30 years in sales and millions in closed deals for Fortune 100 companies, he does something that catches EVERYONE off guard...

He asks: “Why do you think that is?”

I just had Stephane on the podcast, and this guy doesn’t hold back.

He drops truth bombs like:

* Why “What’s keeping you up at night?” is killing your sales

* The ONE word that instantly opens people up (it’s not what you think)

* How getting customers to cry actually builds trust

* The script foundation that helped his client close $55K in two weeks

* Why chasing the “yes” is backwards – chase this instead

Come check out video on easy mode!➡️ https://videooneasymode.com/ Go Connect with Stephane!➡️   / stephane-seguin  Chapters:00:00:00 - This One Word Makes People Buy!00:00:33 - The Power of Motivation in Conversations00:03:50 - The Importance of Digging for Pain00:04:38 - Overcoming the Fear of Prying into Personal Lives00:05:53 - Selling to Fortune 100 Companies00:08:34 - Overcoming the Intimidation of Selling to Big Companies00:10:23 - Advantages of Selling to Large vs Small Companies00:12:24 - Addressing Pricing and Value00:12:42 - The Importance of Profitability and Financing Solutions00:14:29 - Bad Sales Advice on the Internet00:15:44 - The Pitfalls of Generic Scripts00:16:16 - Promoting AdVideo on EasyMode00:17:25 - The Role of Scripts in Sales00:19:02 - Handling Objections in Sales00:22:18 - Negotiation Tactics in Sales00:24:35 - The Debate on Discounting00:27:52 - The Importance of Being Coachable00:30:12 - Rapid Fire Sales Questions00:31:07 - Going Beyond BANT Methodology00:31:48 - Influence of 'Never Split the Difference' on Sales Approach00:32:54 - The Effectiveness of Cold Calling and the Role of Scripts00:33:51 - Effective DM Opening Lines on LinkedIn00:34:54 - Universal Sales Advice00:35:40 - Connecting with Stephan Seguin#salestraining

Anyone who’s followed me for a while knows that I am one of the most transparent creators in my content.

But I battled with addiction for a good part of my young life.

Fortunately, I was able to overcome it, but my best friend wasn’t so lucky. 15 years ago he passed away from an overdose.

So when Diana approached me about doing this podcast together, although it’s very different from my typical episodes, I was eager to jump all over it.

Because I think the message is as vital as it gets.

Diana has been a speaker and a counselor, educating students and families on the dangers of addiction.

She recently left her job in the U.S. and moved back to Asia to start her own business. To help spread this message amongst Asian families.

Here’s what Diana told me that most people don’t understand...

In Asian culture, talking about addiction is like admitting you’ve brought shame to your entire bloodline.

It’s easier to pretend it doesn’t exist.

But Diana’s on a mission to change that narrative.

In our episode, we get into:

* Why addiction is actually a family disease (not just an individual problem)

* The hidden shame that keeps families suffering in silence

* How Diana turned her pain into a speaking business

* Why “tough love” is actually killing people

* The ONE question that saved her life

But what really resonated with me the most…

Diana told her own story about how she battled addiction for YEARS.

Not because help wasn’t available.

But because their family was too afraid to ask for it.

Sound familiar?

Look, I get it. This isn’t my typical “get on video and make bank” content.

But sometimes we need to discuss the things that truly matter.

Because I know a lot of you watching this are parents.

And we want to protect our children.

If you know someone who needs to hear this message, please share this episode with them.

It might be the thing that finally gives them permission to ask for help.

Best, Danny ✌️

Thanks for watching Free Business School! Subscribe for free to never miss an episode.

The outpouring of gratitude, support, and love from the people who listened blew me away.

And I understand why. It’s because it was uncut. It was transparent. It was emotional. It was more human than 99.99% of the BS on our LinkedIn feeds in 2025.

So I’m giving you another one.

Just more of my unfiltered thoughts about what’s going right and what’s going wrong in building my business and what I’m doing to stay ahead of the curve.

Here’s what we hit on in this episode:

* Why being “the LinkedIn video guy” was holding me back (and how I’m evolving beyond that label)

* The $500/month investment that’s making my content 100x more fun to create

* How my 6-year-old taught me I’m too hard on myself, and what my mentor said to shift my perspective

* Why I’m choosing life over revenue (but still making more money than last year)

* The uncomfortable truth about niching down vs. expanding your services

You asked for the realness! Your boy came through.

And after our conversation yesterday, I finally understand why.

This homey used to spend 6-8 hours a day commenting on LinkedIn. 500+ comments daily. Until LinkedIn started thinking he was a bot.

But here's what’s really wild…

In 5 years of daily posting, he's had exactly ONE post go over 100,000 views.

Yet he's built a 7-figure business.

How?

T-shirts.

Nat only wears 80s and 90s movie t-shirts. Breakfast Club. Ferris Bueller. The Goonies.

"People who watch '80s and '90s movies, they're my people. Anyone who references the shirt? That's a client."

Automatic lead qualification through nostalgia.

Genius.

There is a little more to it than just t-shirts, though. 😂

Nat is really disciplined, generous, and he's playing the social selling game at a very high level.

Here's some of my big takeaways from our conversation:

* His exact DM script (unchanged for over a year)

* Why he ghostwrites for people NOT on LinkedIn

* How he got Mark Cuban to respond to a DM in under an hour

* The webinar that replaced all his email nurturing

P.S. You do not want to miss this Cuban story!