About This Episode

What does a black leather jacket have to do with one of the world's most valuable companies?

In this episode of The Trading Desk, I share why Jensen Huang's signature "uniform" resonated with me, how it inspired the evolution of Nurse in the Market, and why NVIDIA became my Top Pick of the Week. We also break down the company's valuation, technical setup, leadership in artificial intelligence, and why I believe the recent pullback presents an attractive long-term opportunity for patient investors.

In This Episode

Why Jensen Huang's uniform became an iconic part of his leadership

How one simple habit changed the way I think about branding and investing

Why NVIDIA is my Top Pick of the Week

NVIDIA's current valuation and technical setup

The long-term investment thesis behind the trade

Key risks every investor should understand

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💡 Today's Takeaway

Great investing isn't just about finding exceptional companies. It's about understanding the people, leadership, and stories that make those companies exceptional.

Know the Big Picture. Focus on the Edge. 👑

Today I went live with Robyn Levin from Finding Your Edge to learn something I knew almost nothing about:

Public relations.

Going into the conversation, I assumed a press release was something you sent to a newspaper or magazine and hoped someone noticed.

What I learned instead was something much bigger.

The real lesson wasn’t about press releases.

It was about stories because most people don’t struggle with visibility because they’re bad at marketing.

They struggle because they’re leading with announcements instead of stories.

A Story Is Different Than An Announcement

When I launched my Stock Market Playbook for Beginners workshop, my instinct was to tell people:

“The workshop is live.”

That’s an announcement.

It’s factual, it’s accurate, and it’s completely forgettable.

Robyn challenged me to think differently.

Instead of asking:

“What am I launching?”

She asked:

→ “What is the story?”

* Why did I create this workshop? ←

* Who is it for? ←

* What problem does it solve? ←

* Why does it matter right now? ←

That’s where the story lives and stories are what people remember.

Stories are what people share and stories are what make someone stop scrolling.

The Most Underrated Marketing Tool Nobody Uses

One of the biggest surprises from our conversation was learning how different public relations looks today.

I always thought PR was about getting featured in newspapers, but Robyn explained that modern PR is also about creating digital assets that continue working long after they’re published.

A press release isn’t just a media tool anymore.

It’s a searchable story.

One piece of content can:

* Be indexed by search engines. ←

* Be found by AI tools. ←

* Be repurposed into articles, videos, emails, Notes, and social posts. ←

* Continue bringing people back to your business months later. ←

The press release becomes less about the announcement and more about creating a permanent record of your story.

Visibility Is A Distribution Problem

Another idea that stuck with me was that many businesses don’t have a product problem.

They have a distribution problem.

People can’t buy what they never discover.

You can have a great workshop.

A great book, a great publication, and a great service; however, if nobody knows it exists, the quality doesn’t matter.

Robyn shared how one of her clients used PR strategically, eventually getting found through AI search and turning that visibility into real clients.

The lesson wasn’t that PR is magic.

The lesson was that visibility is often created intentionally; not accidentally.

One Story Can Become Ten Pieces of Content

My favorite practical takeaway was something creators can use immediately.

A single story can become:

* A press release ←

* A Substack article ←

* A video ←

* A podcast episode ←

* A Substack Note ←

* An email ←

* A social media post ←

* A pitch to a reporter ←

Most of us think we need more content.

What we really need is to get more value from the stories we’re already telling.

Final Thoughts

The biggest shift from today’s conversation was realizing that people don’t connect with announcements.

They connect with stories.

The workshop isn’t the story.

→ The reason it exists is the story.

The product isn’t the story.

→ The transformation is the story.

The launch isn’t the story.

→ The person you’re trying to help is the story.

As Robyn put it:

“Stories stick. Ads slip away.”

That’s a lesson I’ll be carrying into every launch, article, workshop, and business I build moving forward.

Resources From This Conversation

If today’s conversation sparked ideas about visibility, storytelling, or promoting your own work, here are a few resources worth exploring:

Follow Robyn Levin

If you’re interested in building your brand story, using PR strategically, or learning how to position yourself as an expert in your field, I highly recommend following Robyn Levin’s publications.

Finding Your Edge →

Rare Finds – Luxury Travel →

Robyn has decades of experience helping entrepreneurs, business owners, and experts get their stories in front of the right audience. Today’s conversation only scratched the surface.

Robyn’s PR Course

Robyn mentioned her course, Amplify: 10X Your Exposure in 60 Minutes, during our Live.

If you’d like a step-by-step framework for creating press releases, pitching media outlets, and using PR to increase your visibility, you can learn more here →

Or scan the QR code below →

Press Ranger

One of the tools Robyn uses to distribute press releases is Press Ranger.

If you’re interested in getting your story indexed online and distributed to relevant media outlets, you can explore it here →

My Stock Market Workshop

If you’re new to investing and want a simple framework for understanding the stock market without spending hours staring at charts, my Stock Market Playbook for Beginners Workshop may be a good fit.

The workshop is designed for complete beginners and focuses on understanding how the market works, building a personal investing framework, and gaining confidence as an investor.

Register for The Workshop here →

Or scan the QR code below →

Thank You

Thank you so much for everyone who tuned into this live, your presence is truly appreciated, and to the people who are watching the replay, thank you!

-Jess, The Creator & Robyn Levin

We talked about how the publication started, who it’s really for, what I’ve loved most about building Nurse in the Market, and some new things coming soon (including workshops 👀).

However, somewhere in the middle of all of it, one theme kept showing up:

People aren’t struggling because they lack interest in the stock market.

They’re struggling because they don’t know where to start.

And honestly?

That part stuck with me long after the live ended because somewhere between talking about charts, sectors, Dogs of the Dow, Verizon, and all the weird market rabbit holes I somehow end up in...something clicked.

People kept asking different versions of the same question:

“How do I get started?”

Not:

“What stock should I buy?”

Not:

“What’s the next trade?”'

Not:

“How do I make money fast?”

The beginning.

People wanted help with the beginning.

And that surprised me because once you’ve spent enough time around markets, you forget what the beginning felt like.

You forget that words like:

* Index funds

* ETFs

* Moving averages

* MACD histogram

* Support & resistance

* RSI

...sound like another language.

You forget that charts look like colorful chaos.

You forget that opening a brokerage account for the first time feels weirdly intimidating.

And then I realized something.

Most people don’t need more stock picks.

They need a framework because people aren’t avoiding the stock market because they’re lazy.

They’re avoiding it because they’re overwhelmed.

And I get it.

I’ve had conversations with people in their 50s who still haven’t invested because they’re carrying fear from 2008.

I’ve talked to people who think they’re too late or people who assume everyone else somehow knows something they don’t.

However, the stock market isn’t reserved for finance people.

It’s not reserved for Wall Street and you don’t need six monitors and twelve charts open all day.

You need a process and a way to understand what you’re actually looking at.

You need structure before strategy because if you skip that part, every chart starts feeling important.

Every headline starts feeling urgent and suddenly opening your brokerage app feels like walking into Times Square with no map and everyone screaming directions at you.

That’s exhausting.

Which brings me to something I’ve been quietly building...

🚨 Introducing: The Stock Market Playbook Founding Bundle

How to Navigate the Market With Structure and Confidence

Because after this live, something became really obvious:

People don’t need more noise.

They need a roadmap.

So I decided to build the thing I wish more people had at the beginning.

📅 Saturday, May 30th🕛 12:00 PM ET📈 90 Minutes

I’m opening the first founding round of:

The Stock Market Playbook For Beginners Workshop

This isn’t a day-trading class and this isn’t crypto chaos.

And this isn’t a room where somebody screams stock tickers at you for ninety minutes while you pretend to understand what’s happening.

Nope.

This is for the person who’s been thinking:

“I know I should learn this... I just don’t know where to start.”

Whether you’re over 50 or millennial—this is for you—if you’re just getting started.

Inside the live workshop we’ll cover:

* How the stock market actually works.

* ETFs vs. individual stocks.

* Understanding charts without overwhelm.

* Top-down market analysis.

* Mindset and fear around investing.

* Building your own framework.

* Here beginners should actually start.

But here’s where this gets even better.

Founding members also receive:

✔ Lifetime access to Nurse in the Market Paid Membership ($333/year value)

✔ One private 1:1 strategy session with me ($250 value)

✔ Direct access to me for future questions and support.

✔ The Stock Market Playbook templates and resources.

Total value: $880+

Founding Bundle Price: $297

This is the first cohort.

First round and the lowest pricing this will ever be.

✔ If you’ve wanted structure instead of noise...

✔ If you’ve wanted to stop feeling intimidated every time you open a chart...

✔ If you’ve wanted someone to explain the stock market in plain English...

This is for you.

Reserve your spot here →

— Nurse Jess

Trade first. Refine second. Invest with structure.

Join Nurse in The Market here →

You can follow Robyn’s work here →

Thank You

Thank you so much for everyone who tuned into this live, your presence is truly appreciated, and to the people who are watching the replay, thank you!

-Nurse Jess & Robyn Levin

Join The Founding Bundle for The Stock Market Playbook Workshop ↓