<![CDATA[2 Pizza Marketing]]>
2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/podcastSubstackThu, 16 Apr 2026 16:50:17 GMThttps://api.substack.com/feed/podcast/4879412.rss2 Pizza MarketingMy personal Substackepisodic2 Pizza Marketing2pizzamarketers@substack.comNo<![CDATA[Learning from Senior Marketers and Navy SEALs with Jess Cook (Island.io)]]>We saved a special episode and guest for the last episode from Ashley and Melissa - Welcome, Jess Cook, Head of Content & Comms at Island. Jess brings a wealth of expertise and a sparkling personality to this final episode of Season 4, you won't want to miss. 
She and Melissa dive into:  

  •  What takeaways small team marketers bring after working with large marketing teams
  • How she manifests content and comms as a 'power couple' at Island
  • The first question that she asks her customer
  • Her guidance on ideal content calendar timing
  • A unique type of content repurposing...
  • What small team marketers should take from Navy SEALs

And much more...

Key Links: 

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/learning-from-senior-marketers-and-968Buzzsprout-15798350Mon, 23 Sep 2024 05:00:00 GMT2 Pizza MarketingNo1961<![CDATA[Pizza Bite | Melissa and Ashley Share What's Next for 2 Pizza Marketing]]>It's a bittersweet episode from your current hosts, Melissa Moody and Ashley McGovern, as they share their decision to wrap up hosting 2 Pizza Marketing.

Tune in to hear more about their decision and what's next for the 2 Pizza Marketing Podcast.

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/pizza-bite-melissa-and-ashley-share-552Buzzsprout-15788152Fri, 20 Sep 2024 17:00:00 GMT2 Pizza MarketingNo503<![CDATA[How to Give and Receive Feedback with Confidence with Robyn Tyner (Realync)]]>In Ashley's final podcast episode, she invites her manager, Robyn Tyner, VP of Marketing at Realync, for an in-depth discussion on effective leadership and optimizing the manager-direct report relationship.

They dive deep into how to provide constructive feedback to your manager, ask for feedback in return, and the impact this exchange can have on team dynamics. Along the way, they discuss the nuances of B2B event marketing and share stories of navigating the challenges of event follow-up.

Tiktok video: https://www.tiktok.com/@ashleymcgovern_/video/7386765442322353438

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/how-to-give-and-receive-feedback-b16Buzzsprout-15749200Mon, 16 Sep 2024 11:00:00 GMT2 Pizza MarketingNo2375<![CDATA[Lessons for Social & Content Going into 2025 with Zachary Walker (The Motion Agency)]]>Drop in for a listen to this conversation between VP of Social Media (The Motion Agency) Zachary Walker and host Melissa Moody - as they get candid about:  

  •  Storytelling and how big brand stories still have relevance to companies of all sizes
  •  Zach's agency background and how his career evolved to rise to VP and focus on Social Media...
  •  Lessons for content marketers going into 2025... (yes, we're almost there!)
  •  How to think about content from an integrated perspective (and not just integrated within marketing)
  •  Zach's marvelous mess: When a client tries to influence the influencers... things can get awkward. 

Find more about what's in the episode at: 

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/lessons-for-social-and-content-going-ae0Buzzsprout-15715157Sun, 08 Sep 2024 17:00:00 GMT2 Pizza MarketingNo2277<![CDATA[Nailing Product Launches and Interactive Demos with Madhav Bhandari (Storylane)]]>Ready to up your demo game? In this episode, Ashley McGovern chats with Madhav Bhandari, Head of Marketing at Storylane, about the art of interactive demos and killer product launches. If you want to turn your product stories into showstoppers, this one's for you!

Want to attend Storylane's webinar on demo-led SEO: https://tinyurl.com/ynh8xe2z

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/nailing-product-launches-and-interactive-4efBuzzsprout-15582974Sun, 25 Aug 2024 04:00:00 GMT2 Pizza MarketingNo2300<![CDATA[Making Content Your Superpower with Danielle Messler (Exit Five)]]>Marketing to marketers is both a challenge and a lot of fun.  Hear from Danielle Messler, Head of Content at Exit Five (yes, Dave Gerhardt's company) about how she approaches both creation and distribution of content for such a powerhouse brand. In this episode, she and host Melissa Moody touch on:

  • A tactical tip for making sure your content work can be scaled by your team, freelancers, or the person who comes after you in a job
  • The luxury and wonderfulness of printed content in a digital world
  • Our soft spots for simplicity in content and getting back the basics
  • The insanity of old-school B2B marketing and how we're evolving
  • The importance of community and connections because... marketers like to make friends with everybody
  • Moving from a 3 person team to a 5 person team (still just one pizza!?)


Shout-outs to: 

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/making-content-your-superpower-with-809Buzzsprout-15601011Sun, 18 Aug 2024 17:00:00 GMT2 Pizza MarketingNo2670<![CDATA[Emerging Tech and Trends in Multifamily Content Marketing with Ashley McGovern on the Tiff Talks Tech Podcast]]>Podcast swap alert! In this episode, Ashley McGovern, Senior Content Marketer at Realync, joins Tiffany De Alva on her podcast Tiff Talks Tech to discuss the future of content marketing in Multifamily. 

We chat about where content marketing is headed in the multifamily space, taking into account new technologies, changing consumer behaviors, and the industry's ever-evolving landscape. Enjoy!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/emerging-tech-and-trends-in-multifamily-a1bBuzzsprout-15557096Sun, 11 Aug 2024 04:00:00 GMT2 Pizza MarketingNo2395<![CDATA[The Real Talk on Startup Marketing with Emily Mireault (Nectar)]]>In this episode, host Melissa Moody sits down with innovative marketer and LinkedIn thought leader Emily Mirault to discuss the challenges and strategies of startup marketing. Emily shares insights on handling diverse job roles, the importance of adaptability, and effective marketing channels in unstable environments. They also delve into leveraging customer advocacy, small events, and partnerships. Emily recounts a marvelous marketing mess that goes all the way into Chapter 11 bankruptcy and what that looks like for an in-house marketer.  We also talk about how startups close down. And share some ideas about marketing portfolios as a part of the career search. 

Episode Links

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/the-real-talk-on-startup-marketing-4efBuzzsprout-15528706Sun, 04 Aug 2024 20:00:00 GMT2 Pizza MarketingNo2604<![CDATA[What's Working On LinkedIn | A Go-To Product Marketing Exercise with Lashay Lewis and Tas Bober]]>Catch up with Lashay Lewis and Tas Boder as they join host Ashley McGovern for a laidback chat about product marketing and LinkedIn strategies. They’ll share their favorite "Hub and Spoke" technique—a simple but powerful way to market your product effectively and get employees or contractors up to speed about your company.


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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/whats-working-on-linkedin-a-go-to-d70Buzzsprout-15476544Mon, 29 Jul 2024 09:00:00 GMT2 Pizza MarketingNo1990<![CDATA[Making Your Mark in the First 30 Days and Beyond with Lee Moskowitz (Smartpass)]]>After a long, thoughtful, public job search in which he shared learnings with his nearly 10K LinkedIn followers, the brilliant Lee Moskowitz is now Director of Growth Marketing at edtch company Smartpass.  Join him and host Melissa Moody as they dig into: 
- How Lee uses AI (no, really)
- The importance of the first 30 days
- What's the first thing you should do to prove your worth in a new role
- Lee's thoughts on how he uses his personal brand on LinkedIn, how he developed it, and how he thinks about it now
- A LinkedIn algorithm conspiracy theory
- And a marvelous mess in which Lee is asked to do something entirely out of his wheelhouse... and does it. 

Shoutouts: 


Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/making-your-mark-in-the-first-30-3caBuzzsprout-15443210Sun, 21 Jul 2024 05:00:00 GMT2 Pizza MarketingNo2313<![CDATA[Building a Successful Online Learning Academy (Ashley McGovern on the DIRECT Podcast with Corrina & Taylor)]]>Want to improve your content marketing? DIRECT podcast hosts Corrina & Taylor sit down with Ashley McGovern from Realync to discuss how she creates online courses for Realync's audience. In this podcast episode crossover, Ashley shares how her team's approach helped Realync stand out by offering a resource that's been an easy way for their audience to learn about Realync.

Subscribe to the DIRECT podcast: https://tinyurl.com/528xf9uv

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/building-a-successful-online-learning-539Buzzsprout-15373768Sun, 14 Jul 2024 04:00:00 GMT2 Pizza MarketingNo1938<![CDATA[Going into a New Market with Zach Janik (Duzybrat)]]>Hang on for the ride on this one, folks. Host Melissa and Guest Zach Janik dig deep into marketing and go a bit off the rails as they chat about: 

  • Zach's expertise in "go to new market" strategy 
  • 3 ways to identify when you should consider shifting/entering a new market
  • the first steps to take when going into a new market
  • the use of educational content... and what one MUST DO NOT DO with educational content
  • his completely novel approach to a landing page (now let's see if he actually tries it)
  • ...and an entirely side tangential rant about a new airline you'll want to fly

Be sure to catch Zach's marvelous mess story: which hits home for any of us who have tried expanding into a market that's culturally different from our own. 

Special shout-outs to: 

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/going-into-a-new-market-with-zach-dceBuzzsprout-15339277Mon, 01 Jul 2024 06:00:00 GMT2 Pizza MarketingNo2504<![CDATA[What It's Like in B2B Marketing Right Now | Content Strategy | Marketing vs. Sales (Ashley McGovern on the Marketing Deconstructed Podcast)]]>Join Ali Schwanke on the Marketing Deconstructed Podcast as she sits down with B2B marketing strategist and 2 Pizza Marketing co-host, Ashley McGovern. 

In this episode, they dive into the current landscape of B2B marketing, exploring effective content strategies and the interplay between marketing and sales. 

Be sure to check out the Marketing Deconstructed podcast:  https://open.spotify.com/show/3Txb55FyyhKa7k6GKuRJul
Subscribe to the Marketing Deconstructed newsletter: https://www.linkedin.com/newsletters/marketing-deconstructed-6696164671155769344/

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/what-its-like-in-b2b-marketing-right-b32Buzzsprout-15284682Sun, 23 Jun 2024 04:00:00 GMT2 Pizza MarketingNo1828<![CDATA[Distributing Content & Enjoying It with Justin Simon (Distribution First)]]>The best type of episode: a *first* conversation between host Melissa Moody and her guest, Justin Simon.  You know him as a champion of content repurposing and distribution and can tune in to this episode to hear more about: 

  • Justin's jump from big company (TechSmith) to a 2 Pizza Marketing team at Metadata
  • How to understand content repurposing at a MACRO and MICRO level
  • Justin's Distribution First community - focused on people working together and driving value for the distribution-first marketers who take part
  • How sometimes, it pays to lean into the idea of 'less is more'
  • The benefits of fractional or consultant marketing, as well as the importance of internal marketing
  • And... the very best takeaway is at the end of the episode #nospoilers

Shout-outs to:

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/distributing-content-and-enjoying-364Buzzsprout-15259592Mon, 17 Jun 2024 00:00:00 GMT2 Pizza MarketingNo2398<![CDATA[Partnering with Creators for Effective B2B Content with Lauren Giovannetti (Stan)]]>Host Ashley McGovern sits down with Lauren Giovannetti, Creator Acquisitions Manager at Stan, to chat about the nuances of B2B content strategy. 

Learn why user-generated content (UGC) should be a cornerstone of your marketing efforts, learn effective ways to measure the impact of B2B influencers, and gain insider knowledge on how Stan has successfully grown their brand account.

Tune in to learn:

  • The importance of UGC in B2B marketing
  • Techniques for evaluating B2B influencer effectiveness
  • Strategies behind Stan's impressive brand growth

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/partnering-with-creators-for-effective-7ecBuzzsprout-15194879Sun, 09 Jun 2024 04:00:00 GMT2 Pizza MarketingNo2178<![CDATA[How to Craft Killer Speaker Proposals and Learn How to Present Better with Kristi Fickert (Realync)]]>Host Ashley McGovern sits down with her friend, mentor, and colleague, Kristi Fickert. Kristi is the VP of Enterprise Growth at Realync, a national speaker, a Multifamily expert and a City Councilwoman — she does it all!

They discuss:
- How to balance brand evangelism at speaking events 
- How to craft killer speaking proposals
- How to reduce onstage jitters  

This is an energetic conversation so if you need a little pick me up, this episode is for you!

Follow Kristi on LinkedIn: https://www.linkedin.com/in/kristifickert/

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/how-to-craft-killer-speaker-proposals-c63Buzzsprout-15124723Sun, 26 May 2024 04:00:00 GMT2 Pizza MarketingNo2156<![CDATA[Marketing Through the Pre-Product Stage and Beyond with JK Sparks (AudiencePlus)]]>Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including: 

  • His work at AudiencePlus on the innovative event Goldenhour
  • His newsletter The Lonely Marketer: on the emotional and tangible struggles of being a solo marketer
  • How to market a product when you're pre-product... and drawing inspiration from B2C 
  • The power of a strong POV and an owned audience
  • Why activation areas > booths at any event
  • How to identify strong leadership in early stage companies

Bonus shout-outs to: 

  • Exit Five and their upcoming event, built on the strength of an engaged audience.
  • The sharing of "Exactly how long until LinkedIn kicks you off a LinkedIn Live event...???"
  • The upcoming documentary that features the Making of Goldenhour

Links:

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/marketing-through-the-pre-product-5f8Buzzsprout-15106471Tue, 21 May 2024 06:00:00 GMT2 Pizza MarketingNo2414<![CDATA[Addressing Toxicity & B2B Marketing Woes with Devin Bramhall (Animalz)]]>Real talk alert! Join Ashley McGovern and Devin Bramhall, former CEO of Animalz, for an unfiltered discussion on overcoming adversity in the workplace. From handling layoffs to confronting toxic masculinity and gender bias, they share personal stories and practical advice.

And of course, they circle back to marketing, with Devin offering insights into effective leadership and strategies for success in the field.

Tune into Devin's podcast Don't Say Content: https://podcasts.apple.com/us/podcast/dont-say-content/id1671363953

Tune into the podcast episode Ashley references: https://podcasts.apple.com/us/podcast/lets-just-say-the-things-were-most-terrified-of/id1671363953?i=1000645318538

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/addressing-toxicity-and-b2b-marketing-badBuzzsprout-15029070Sun, 12 May 2024 04:00:00 GMT2 Pizza MarketingNo2219<![CDATA[Unleashing Great Video on Fast-Growing B2B Teams with Rayna Van Beuzekom (Commsor)]]>We all know video's important, but not all of us have a video producer and expert on hand. Join host Melissa Moody to talk with video expert Rayna van Beuzekom from Commsor about all things video. Including: 

  • "Retention editing" and early days of B2B video
  • The foundational importance of storytelling, authenticity, and building trust in B2B video
  • What your video and creative teams need... and don't need
  • Her best budget request every - for Rayna's Morgan Freeman voiceover
  • How video experts use AI most effectively 
  • A hot take on 'Creator Houses' and the best way to record content in batches

Rayna's LinkedIn and YouTube pages. 

Other companies mentioned in this episode include: 

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/unleashing-great-video-on-fast-growing-741Buzzsprout-15012296Sun, 05 May 2024 18:00:00 GMT2 Pizza MarketingNo2181<![CDATA[Pizza Bite: Want to Meet Other Small-Team Marketers?]]>Want to build your network? Enjoy meeting other marketers? Join the 2 Pizza Marketing Matcha group to get matched with a marketer and expand your network.

How it works:

1. Sign up
2. Get a matched with a marketer on a monthly basis
3. Meet up with your match and chat all things marketing for 30 minutes

It's free! Sign up now: https://matcha.so/c/2pizzamarketing/programs?signup=join

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/pizza-bite-want-to-meet-other-small-6ecBuzzsprout-14963635Tue, 30 Apr 2024 04:00:00 GMT2 Pizza MarketingNo199<![CDATA[Hacking Productivity as a Small-Team Marketer with Dmitry Shamis (HubSpot)]]>Welcome to Season Four of 2 Pizza Marketing! In our premiere episode, host Ashley McGovern sit down with Dmitry Shamis, former HubSpoter turned solopreneur.

Tune in to hear Dmitry share practical tips on:

  • Systematizing processes for experimentation
  • Tackling random acts of marketing
  • Reminiscing on HubSpot projects
  • Transitioning to solopreneurship

Follow Dmitry on LinkedIn: https://www.linkedin.com/in/dmitryshamis/
Follow the Creative Brand on LinkedIn:  https://www.linkedin.com/company/thecreativebrand/

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/hacking-productivity-as-a-small-team-d79Buzzsprout-14963567Sun, 28 Apr 2024 09:00:00 GMT2 Pizza MarketingNo2339<![CDATA[Season 4 Trailer: We're Back Baby!]]>Dig into the marketing journeys of small-team operators in season four of the show, premiering this Sunday, April 28th, 2024! Hosts Ashley McGovern and Melissa Moody give you a sneak peek into what's in store for this exciting season. Tune in for a preview of the incredible guests lined up to share their insights and stories.

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/season-4-trailer-were-back-baby-c81Buzzsprout-14957934Fri, 26 Apr 2024 00:00:00 GMT2 Pizza MarketingNo575<![CDATA[Reviewing April Fool's Day Jokes from Brands like Barstool, Chili Piper, & Scotch Tape (Pizza Bite)]]>Join us for a laid-back chat about April Fool's Day jokes. From clever marketing antics to downright silly stunts, your hosts Ashley McGovern and Melissa Moody talk about the best April Fools' Day pranks from notable brands.

— Scotch Tape
— Chili Piper
— Barstool
— Commsor

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/reviewing-april-fools-day-jokes-from-651Buzzsprout-14809782Tue, 02 Apr 2024 00:00:00 GMT2 Pizza MarketingNo463<![CDATA[Making Software Buying Easier with Reviews, Interactive Demos, Pricing Pages, and Communities with Bobbi Steward (Revyse)]]>Meet Bobbi Steward, Co-founder and CEO of Revyse. Host Ashley McGovern dives into a conversation with Bobbi about property technology and real estate. 

Join the conversation to hear Bobbi share the mission behind starting Revyse, the ins and outs of the multifamily industry, and the push for transparency in B2B transactions. 

Plus, they tackle topics like the challenges of naming a business, crafting marketing offers, and the unique experiences of working with your spouse.

Learn more about Revyse: www.revyse.com

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/making-software-buying-easier-with-0a6Buzzsprout-14757945Sun, 31 Mar 2024 04:00:00 GMT2 Pizza MarketingNo1841<![CDATA[Creating Standout Moments & Partnerships to Build Brand Affinity with Katrine Reddin (Commsor)]]>A bar-setting leader in partnerships, sales, and content marketing - Katrine Reddin from Commsor sits down with host Melissa to explore some of the campaigns that you can't have missed in the last year - and topics including:  

  • How Hot Intros (at GTM 2023) was conceived and still remains the standard for how to do event booths well
  • Understanding the challenges of events and how to stand out
  • Where marketing ideas come from at Commsor
  • The critical importance of partnerships at a small company
  • The role of company vision in shaping marketing strategy and culture
  • The stellar Secret Santa campaign in partnership with Sendoso 
  • ... and the secret marvelous mess related to the much-coveted Commsor purple hoodie sweatshirt! 

Mentioned in the episode: 

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/creating-standout-moments-and-partnerships-6f3Buzzsprout-14775461Wed, 27 Mar 2024 01:00:00 GMT2 Pizza MarketingNo1880<![CDATA[Choosing Between Being an Individual Contributor or CMO + Mastering Full-Stack Content Marketing with JP Arnaud-Marquez (Loop)]]>Meet JP Arnaud-Marquez, a former military journalist turned B2B content marketer with a knack for storytelling and strategic thinking. In this episode, host Ashley McGovern and JP talk all about content marketing and discuss:

- The traits of a versatile 'full-stack' marketer
- Collaborating with cross-functional teams
- Contrasting success metrics for individual contributors and managers

LinkedIn: https://www.linkedin.com/in/jparnaudmarquez/
Newsletter: https://www.contentcaptains.com/
The Away Game Documentary: https://www.youtube.com/watch?v=BMyqVbxwl1o&t=100s

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/choosing-between-being-an-individual-9ecBuzzsprout-14663136Sun, 17 Mar 2024 04:00:00 GMT2 Pizza MarketingNo2641<![CDATA[Protecting Revenue by Building Your Brand with Elizabeth Hague]]>If you're a leader on an early stage team or someone going through a rebrand (from acquisition, pivot, etc.) you will NOT want to miss this episode.  You'll hear from Elizabeth Hague, who has shepherded more than 100+ rebrands at small stage, fast growing companies.  She's also on the advisory board of Morning Brew's Learning Center - and a new mom who's balancing it all! 

Elizabeth chats with host Melissa Moody and gets into: 

  • When you might need a brand marketer on a small team
  • How brand ties into everything from revenue protection to investor narrative
  • How to convince your leadership to care about brand
  • The importance of strategic hiring and retention
  • Working to be "uncomfortably comfortable" with hard business decisions
  • The chaos of acquisitions and pivots

Find Elizabeth on LinkedIn here: https://www.linkedin.com/in/followelizabeth/

Shout-outs include: 

  • Mailchimp
  • Chat GPT
  • Notion 
  • Warmly
  • Nicole Leffer
  • Everybody Hates Marketing podcast
  • Women in B2B Marketing podcast

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/protecting-revenue-by-building-your-eb4Buzzsprout-14571994Sun, 10 Mar 2024 16:00:00 GMT2 Pizza MarketingNo2642<![CDATA[Building a Social Media Strategy and Supporting the Founder Brand Strategy with Bella Rose Mortel (beehiiv)]]>Listen in to Ashley McGovern's chat with Bella Rose Mortel, the Social Media Strategist at beehiiv, as they chat about the secrets to crafting killer social media content. Learn how beehiiv conquered Twitter, LinkedIn, TikTok, and Instagram with their organic strategy. 

In this episode, learn how to:

  • Nail down your brand's voice
  • Embrace experimentation: Just go for it and 'test it'
  • Dominate across various social platforms.

Follow beehiiv on LinkedIn: https://www.linkedin.com/company/beehiiv/

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/building-a-social-media-strategy-da6Buzzsprout-14612314Sun, 03 Mar 2024 12:00:00 GMT2 Pizza MarketingNo1884<![CDATA[Marketing to Marketers with Ryan Narod (Mutiny)]]>Meet Ryan Narod, marketing leader at Mutiny, as he chats with fellow Ex-Googler and host Melissa Moody about identifying as a 2 Pizza Marketer, building killer campaigns that catch the interest of savvy marketers, and lead teams through thr tricky early stages of marketing from zero to growth. You'll hear more about: 

  • Tapping into the curiosity of marketers
  • Weaving B2c and innovative patterns into standard B2B marketing
  • The story of Achoo, Mutiny's raccoon mascot
  • Background on the SurvAIvor campaign, really showing how to use AI for tactical marketing use
  • How Mutiny has come to be known for games and campaigns that bring play into education on content that marketers care about
  •  Two critical tips to pulling off a BIG campaign idea as a small focused team
  •  One of Melissa's favorite terms: M.E.C.E. (Mutually Exclusive, Collectively Exhaustive)
  •  The marvelous mess of self-imposed deadlines

Shout outs: 

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/marketing-to-marketers-with-ryan-669Buzzsprout-14571713Sun, 25 Feb 2024 18:00:00 GMT2 Pizza MarketingNo2095<![CDATA[Part One | Building Trust With Your CEO & Alignment on Marketing's Role (with Blame It On Marketing Podcast Hosts)]]>The 2 Pizza Marketing podcast met with the Blame It On Marketing podcast for a two-part series! Who doesn't love a crossover collaboration? In part one, Blame It On Marketing hosts Ruta Sudmantaite and Emma Davies talk to your hosts about the relationship between marketing and CEOs.

Tune it to hear about:

- How to build trust with your CEO
- What is a good marketing ROI
- When to report marketing metrics

For part two of our series, hop over to the Blame It On Marketing podcast on February 29th. Melissa and Ashley will talk about how to be an effective small-team marketer.

Blame It On Marketing: https://podcasts.apple.com/us/podcast/blame-it-on-marketing/id1658599902 

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/part-one-building-trust-with-your-904Buzzsprout-14547501Thu, 22 Feb 2024 10:00:00 GMT2 Pizza MarketingNo1888<![CDATA[Recruiting a First-Time Marketer and Establishing a Marketing Budget from Scratch with Ashley Kent (Clear Start Creative)]]>When should you hire a marketer? As a first-time marketing hire, how should you create your budget? Host Ashley McGovern and Ashley Kent, Founder of Clear Start Creative, talk all about strategies for early-stage startups. 

Learn more about:

- Building a marketing budget from scratch
- Perspectives on the role of a first-time marketing hiring
- The importance of defining positioning and brand identity early 
- Understanding a strategic ads approach

Check out Clear Start Creative: https://www.clearstartcreative.com/

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/recruiting-a-first-time-marketer-98eBuzzsprout-14518928Sun, 18 Feb 2024 11:00:00 GMT2 Pizza MarketingNo2426<![CDATA[Uncovering New Audiences as You Grow with Jesse Friedman (Tremendous)]]>Listen in as two ex-Googlers, Jesse Friedman and host Melissa Moody, chat about marketing at Jesse's fast-growing tech brand called Tremendous.  His team is already at the top of the 2 Pizza limit, but he's seen many of the same challenges and shares what he's learned about: 

- Reporting directly to founders (both COO and CEO)

- Growing into a bigger team and how to hire to get there

- Product v sbrand marketing across lines of business

- Uncovering new audiences as you grow 

- Creating brand awareness for a product that people know they need, but don't know exists


Special shout-outs to:

- Jesse's company Tremendous:  https://www.tremendous.com/ 

- Krisp.ai : the tool that Jesse shared he loves using

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/uncovering-new-audiences-as-you-grow-7eeBuzzsprout-14480710Sun, 11 Feb 2024 17:00:00 GMT2 Pizza MarketingNo1989<![CDATA[Roundtable: Leveraging First-Party Data In Content Marketing to Tell Better Brand Stories With The Juice, Wynter, & Justuno]]>Curious how you can use data to champion how your product exists in the real world? Listen into the first-ever roundtable of the show. Hear from Jonathan Gandolf, Founder & CEO of The Juice, Kathryn Browning, Marketing Director at Justuno, and Karl-Christofer Veske, Marketing Specialist at Wynter, as they discuss how to use first-party data storytelling.

Topics discussed are:

- Examples of first-party data storytelling
- How to pitch data ideas to your CEO
- What to do if customers don't want to share their results publicly
- How to distribute first-party data content successfully

Learn more about Jonathan: https://www.linkedin.com/in/jonathan-gandolf/
Learn more about Kathryn: https://www.linkedin.com/in/kathryn-browning/
Learn more about Karl: https://www.linkedin.com/in/karl-christofer-veske/

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/roundtable-leveraging-first-party-045Buzzsprout-14435755Tue, 06 Feb 2024 05:00:00 GMT2 Pizza MarketingNo2464<![CDATA[Creating Successful Case Studies with Marina Krivonossova (ReTold)]]>Do you create case studies? Host Ashley McGovern and Marina Krivonossova, Founder of Retold, do. They chat about their case study strategies to help out all the small-team marketers who wear the case study creation hat.

Tune into topics like:

  •  How to approach creating a case study
  •  Should you outsource case study creation?
  • How do you distribute a case study successfully?
  •  Should you gate your case studies?

Marina's LinkedIn: https://www.linkedin.com/in/marina-krivonossova

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/creating-successful-case-studies-31aBuzzsprout-14390518Sun, 04 Feb 2024 05:00:00 GMT2 Pizza MarketingNo1912<![CDATA[Amping Up Local Presence with Teddy Cheek (The Escape Game)]]>Break out of the B2B world for a bit and join Melissa as she sits down with dynamic marketer from The Escape Game: Teddy Cheek.  It's an episode packed full of specific ideas for you, on topics such as: 

  •  Hiring a designer first 
  •  Creative hyper-local marketing strategies (incuding OOH)
  •  Their hand-created Digital Diagnostic Score, which blends their local SEO presence, link presence, and review site presence
  •  Why Teddy wants a "hot dog stand marketer" way before he wants a "guitar hero marketer" (you'll have to listen to find out...)
  •  Cutting through brand confusion in a crowded category
  •  How you can create a branded experience EVERYWHERE to help bolster your brand
  •  Upside to consolidating their data in Hubspot

Teddy's LinkedIn: https://teddycheek.com
The Escape Game:  https://theescapegame.com/
Bonus: Shout out to Mason Cosby and Scrappy ABM!


Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/amping-up-local-presence-with-teddy-64aBuzzsprout-14390505Sun, 28 Jan 2024 08:00:00 GMT2 Pizza MarketingNo1940<![CDATA[Building Brand Partnerships and Influencer Marketing Campaigns with Jaclyn Fried (Pvolve)]]>How can you develop brand partnerships plays? Jaclyn Fried, Director of Integrated Partnerships and Social at Pvolve, tells host Ashley McGovern how she did it for fitness brand Pvolve.

In this episode, you'll learn:

  • How Pvolve started off as a seven-person team
  • How Pvolve partners with brands like Goop and celebrities like Jennifer Aniston
  • How you can take Jaclyn's partnership tactics and apply to your partner marketing campaigns

Learn more about Pvolve: https://www.pvolve.com/

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/building-brand-partnerships-and-influencer-963Buzzsprout-14316562Sun, 21 Jan 2024 08:00:00 GMT2 Pizza MarketingNo1942<![CDATA[Pizza Slices: Landing a Sponsorship With Chili Piper!]]>In the first solo episode, host Ashley McGovern shares more about 2 Pizza Marketing's newest (and first) sponsor: Chili Piper.

Ashley talks about:

1. The journey to landing a partner with one of the most recognized B2B brands
2. The decision behind monetizing 2 Pizza Marketing
3. How Melissa and Ashley structure their ad proposal for potential sponsors

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/pizza-slices-landing-a-sponsorship-fe6Buzzsprout-14340768Fri, 19 Jan 2024 18:00:00 GMT2 Pizza MarketingNo902<![CDATA[Developing Positioning for Growing Brands with Jon Itkin (In the Kitchen)]]>Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers.    

He and host Melissa Moody chat about: 

  • The fundamentals of positioning for fast growing tech companies (and everyone else too)
  • The concept of "advantage stacking"
  • How to find balance between brand and product marketing
  • How to build a customer journey model
  • The wins that can be found by talking with HAPPY customers

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/developing-positioning-for-growing-537Buzzsprout-14316475Tue, 16 Jan 2024 02:00:00 GMT2 Pizza MarketingNo3106<![CDATA[Integrating PR into Your Marketing Efforts with Stephen Karaolis (Pear the Agency)]]>Let's start the New Year 2024 off with a bang and getting your PR efforts aligned with your marketing!  This week, we've got guest Stephen Karaolis who founded PR agency The Pear Agency, focused on building high-growth software brands.  He's also a fractional marketing consultant who had a lot to share with host Melissa about: 

  • why early stage marketrs should be thinking about investing in PR
  •  how PR relates to the other marketing activities you're doing
  •  three types of information you should have ready to give to reporters/media relations
  • how to train your executives for PR wins
  • the way that messaging directly impacts PR success
  • how to tie your pitch to Travis Kelce and Taylor Swift (well, not reallky, but you can hear how Stephen did!)

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/integrating-pr-into-your-marketing-e5dBuzzsprout-14025245Sun, 07 Jan 2024 13:00:00 GMT2 Pizza MarketingNo2215<![CDATA[Repurposing Your Content More Effectively with Jay Desai (Founder of SummarAIze)]]>Ashley McGovern talks to Jay Desai about his roles at Captivate Talent and Summarize, and as the co-host of the Rocket Fuel podcast. Jay's experiences led him to create SummarAIze to automate the sometimes tedious process of repurposing audio content into multiple formats. 

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/repurposing-your-content-more-effectively-883Buzzsprout-14171038Sun, 24 Dec 2023 05:00:00 GMT2 Pizza MarketingNo2045<![CDATA[Delivering Mission-based Marketing with Alex Schulte (Climate Film Fest NYC)]]>Sit down with Alex Schulte, previously lead marketer at Donut and currently Fractional CMO.  She and host Melissa Moody dive into the challenges (and joys) of mission-driven marketing.  Including: 

  •  Finding the between delegating and owning things so they don't drop
  •  Alex's newest project: Climate Film Fest NYC
  • Why marketers decide to get involved in a mission-driven organization or business
  •  How we spend time on projects that mean something to ourselves. 
  • The shift of NPOs to being run more like corporate structures and the challenges of marketing salaries catching up with that
  • Adding mission into your own existing day job
  • An all-important Arrested Development reference
  • The painful challenges of co-marketing with a partner larger than your own company

Links from the show: 

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/delivering-mission-based-marketing-a85Buzzsprout-14170974Tue, 19 Dec 2023 02:00:00 GMT2 Pizza MarketingNo2324<![CDATA[Finding Your Way through a Pivot with Connor Kunz (CareSwitch)]]>In this follow-up episode to "Navigating a Pivot", Careswitch Head of Growth Connor Kunz shares the outcome of the pivot he was working on - alongside Melissa Moody's pivot recap from her time at Gated.  You're going to hear the two discuss the nitty-gritty of what it looks like: 

  • when you pivot to an entirely new sales model
  • when you pivot to a new product altogether
  • when you have to psych yourself up to keep digging in
  • when building a website as part of the pivot is the right OR WRONG thing to do
  • under the pressures of VC investment
  • when roles change post-pivot 

This one's messy - and captivating.  We'd love to hear from others out there who have gone through pivots as well! 


Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/finding-your-way-through-a-pivot-099Buzzsprout-14025391Thu, 14 Dec 2023 11:00:00 GMT2 Pizza MarketingNo1679<![CDATA[Building from 0 to Awesome in 60 Days with Adam Shaw (Marketing For Founders)]]>So many marketers find themselves as the first marketer... or even the first everything at a startup.  Adam Shaw, expert marketing consultant, has recently started Marketing for Founders (marketingforfounders.com) and will share the lessons he's learned in playing the early-stage marketing role - and helping others do the same.  
Host Melissa Moody and Adam talk about: 

  • being able to reach out when you need help across marketing functions 
  • going rapidly and removing barriers to speed
  • the one area of marketing that people always need help with 
  • the enduring value of an email list
  • guerilla marketing tactics to drive sales

Shout-outs for: 


Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/building-from-0-to-awesome-in-60-55aBuzzsprout-14022459Sun, 10 Dec 2023 13:00:00 GMT2 Pizza MarketingNo2025<![CDATA[Qualifying Companies When You're Job Searching (Pizza Bite)]]>Join hosts Melissa Moody and Ashley McGovern as they tackle the tough question: How do you really know if a company is right for you as a job seeker? In this episode, they share personal insights and experiences that go beyond the surface. Warning: It gets personal.

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/qualifying-companies-when-youre-job-269Buzzsprout-14097991Thu, 07 Dec 2023 07:00:00 GMT2 Pizza MarketingNo564<![CDATA[Spotting Killer Campaigns on Black Friday (Pizza Bite)]]>Hosts Melissa Moody and Ashley McGovern talk about their favorite 2023 Black Friday marketing campaigns from:

- Beis
- Patagonia
- Katelyn Bourgoin

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/spotting-killer-campaigns-on-black-018Buzzsprout-14082720Mon, 04 Dec 2023 11:00:00 GMT2 Pizza MarketingNo416<![CDATA[Creating BOFU Content the Right Way with Lashay Lewis (Authority Plug)]]>Are you creating the right bottom of funnel content? Fact check yourself with today's episode which features the wonderful Lashay Lewis, Founder of Authority Plug. Lashay tells host Ashley McGovern about:

- Her approach to creating bottom of funnel content
- How to use her content marketing dashboard to consolidate content
- Why feature mapping is imperative to creating good content

Get Lashay's content marketing dashboard: https://authorityplug.com/#contentdashboard 

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/creating-bofu-content-the-right-way-3e7Buzzsprout-14082025Mon, 04 Dec 2023 02:00:00 GMT2 Pizza MarketingNo1979<![CDATA[Nailing Those First 90 Days as Marketing Leader with Mark Huber (UserEvidence)]]>Melissa's been waiting a while to share this guest with you: Mark Huber, current VP of Marketing at UserEvidence and previously at Metadata. You may know him from his marvelous podcast Demand Gen U, and he's here to share some real talk about what the first 90 days as a startup marketing leader should look like, looks like in reality, and means for your sanity. 

We'll hear Mark talk about: 
- learning from his mistakes
- what he planned and how it all went sideways
- the importance of internal marketing
- staying close to your product as a marketer
- and of course his favorite AI use cases

Follow Mark on LinkedIn:  https://www.linkedin.com/in/markehuber/
User Evidence: https://userevidence.com/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/nailing-those-first-90-days-as-marketing-cd0Buzzsprout-13991895Sun, 26 Nov 2023 13:00:00 GMT2 Pizza MarketingNo2130<![CDATA[Using ChatGPT for Content Marketing with Tom Winter (SEOwind)]]>If you're overwhelmed with AI, tune into this episode to hear practical ways to start using it for content marketing purposes. Tom Winter, Founder of AI Writer at SEOwind, will convince you the important of AI in writing and why it's not going to go away.

Tom chats with host Ashley McGovern about:

- Misconceptions with AI and writing
- Easy ways to get better responses from ChatGPT
- How he's using AI at his company

Find Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/
Learn more about SEOwind: https://seowind.io/ 

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/using-chatgpt-for-content-marketing-29cBuzzsprout-13991848Sun, 19 Nov 2023 14:00:00 GMT2 Pizza MarketingNo1356<![CDATA[Exploring the Rapid Growth of AI Images and Midjourney with Drew Brucker]]>Melissa welcomes back expert marketer and AI consultant Drew Brucker to the show to dive into Generative A.I. images and how 2 Pizza Marketers can shift from seeing the field as "extra" and more as a way to make their roles successful.  Listen to find out where YOU fall in the three stages of AI adoption: tourist, commuter, or local.  

Hear use cases for generative AI images for small-team marketers.  Understand the differences between  AI image platforms and hear more about the company approach that Midjourney is taking.  

Of course, you'll get actionable tips for small team marketers.  
Here are a few of the shout-outs from the show: 

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/exploring-the-rapid-growth-of-ai-474Buzzsprout-13952396Sun, 12 Nov 2023 14:00:00 GMT2 Pizza MarketingNo2481<![CDATA[Rethinking Event Strategy & Attendance in 2024 with Corrina Owens and Jane Serra | Crossover Episode]]>We have a bonus episode in store for you to kick off season three. In this mash-up of female, mostly-B2B podcast hosts - you'll hear from Melissa Moody (2 Pizza Marketing), Jane Serra (Women in B2B Marketing), and Corrina Owens (Direct - with Corrina and Taylor).  We recap how we met at the recent GTM 2023 event from Pavilion and all of our learnings from that event, what we plan to do differently in 2023, and what our predictions are for events in the new year.  


Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/rethinking-event-strategy-and-attendance-b43Buzzsprout-13903278Wed, 08 Nov 2023 14:00:00 GMT2 Pizza MarketingNo2401<![CDATA[Building Your Newsletter to Over 21k Subscribers with Tara Robertson (Chili Piper)]]>Welcome back to the show, folks! Ashley kicks off season three with Tara Robertson, Head of Demand Generation at Chili Piper. They chat all about newsletter writing and their recent meetup at MarketingLand. Tune into the quick chat for some practical tips you can implement tomorrow.

Listen to Demand Gen Chat: https://www.chilipiper.com/resources/podcast

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/building-your-newsletter-to-over-e1dBuzzsprout-13903367Sun, 05 Nov 2023 10:00:00 GMT2 Pizza MarketingNo1146<![CDATA[Breaking the Event Mold at Marketingland 2023 w/ Ashley McGovern (Pizza Bite)]]>What do you get when you combine Disney + an EDM festival + a conference? MarketingLand.  Host Ashley shares her recap of the first MarketingLand conference put on by WorkWeek and The Marketing Millennials.

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/breaking-the-event-mold-at-marketingland-141Buzzsprout-13803963Mon, 23 Oct 2023 12:00:00 GMT2 Pizza MarketingNo532<![CDATA[Recapping Pavilion's GTM 2023 Event w/ Melissa Moody (Pizza Bite)]]>Your hosts Melissa and Ashley have been enjoying this fall's Event Season to the max. On this short Pizza Bite episode, hear about the recent event in Nashville - GTM 2023, put on by Pavilion.  Designed for execs in all go-to-market functions, it was an awesome event with notable keynotes from folks like KD Dorsey, Andy Raskin, Irina Novoselsky, and more!

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/recapping-pavilions-gtm-2023-event-248Buzzsprout-13825109Sun, 22 Oct 2023 23:00:00 GMT2 Pizza MarketingNo570<![CDATA[Practicing Design Thinking in Everyday Marketing (Pizza Bite)]]>In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), Melissa goes off the deep-end and shares her favorite design thinking principle - and how you can use it your every day approach. Meet DIVERGENT and CONVERGENT thinking. Tell us how you are going to use it in your day?

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/practicing-design-thinking-in-everyday-8af94c90739-a276-40f1-8d99-3a9066d870a9Wed, 04 Oct 2023 15:03:55 GMT2 Pizza MarketingNo465<![CDATA[Building Events that Drive Revenue with purple cork with Alexa Tapia from Elisity]]>Alexa Tapia is getting her career start in all things event strategy. As the Marketing Manager at tech company, Elisity, she's dabbling with event strategy. She shares her event successes, messes and go-to partner for event support (and sanity check): purple cork. Listen in to hear more about how to plan your next successful event.--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/building-events-that-drive-revenue-e85969c4dea-82ea-4503-b6e1-b24d32c5041cSun, 01 Oct 2023 18:49:57 GMT2 Pizza MarketingNo1454<![CDATA[Connecting to Your Local Community (Pizza Bite)]]>In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), let's talk about how marketers can stay connected to their local communities in ways such as: joining local membership orgs, looking for local companies to advise, joining into the entrepreneurial ecosystems around you, and going to EVENTS! We're heading to Marketingland and GTM2023 in October this year... how about you!?--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/connecting-to-your-local-community-0178e7af140-a086-4219-80a9-db67ad82a5aeThu, 28 Sep 2023 14:00:02 GMT2 Pizza MarketingNo331<![CDATA[Creating Killer Bottom of Funnel Content (Pizza Bite)]]>In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), we'll dive into Ashley's recent wins in creating bottom-of-funnel content and learn Melissa's favorite way to combine paid media with that #BOFO good stuff. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/creating-killer-bottom-of-funnel-a9b0196b968-0482-4157-b8df-3df3b4860aa6Wed, 27 Sep 2023 05:55:53 GMT2 Pizza MarketingNo576<![CDATA[Executing an ABM Strategy with Limited Resources and Budget with Corrina Owens of purple cork]]>Corrina Owens is the Chief Brand Evangelist at Purple Cork. She gets into the nitty-gritty of account-based marketing. No jargon, just real talk about ABM strategies, finding your strategic groove, and those unforgettable messes/moments that help you define your confidence in your work. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/executing-an-abm-strategy-with-limited-7095386493e-485c-4250-9935-6e9b8f8f9b44Mon, 25 Sep 2023 04:37:29 GMT2 Pizza MarketingNo1946<![CDATA[Mastering Community Marketing: Today's Tactics and Tomorrow's Trends with Zoe Hartsfield (Apollo.io)]]>Zoe Hartsfield (currently Senior Manager of Executive Presence and Influencers at Apollo.io) is a well-known thought leader who writes about sales, marketing, personal brand and career tips. She's been a marketing community leader at multiple SaaS brands including Spekit, Swantide, Dooly, and Bombbomb. And on the show with Melissa, they cover a bit of all of that. You'll hear how: 

  • Community marketing is a way to both give and get
  • Zoe's vision for the future of "go to network" marketing
  • A breakdown of the difference in terms: Influencer, Advisor, Evangelist
  • Marketing mindset in the face of a newly-raised funding round

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/mastering-community-marketing-todays-e3e25f10b11-86be-4e89-8efc-90d6e36d1eb5Mon, 18 Sep 2023 16:42:26 GMT2 Pizza MarketingNo2030<![CDATA[Knowing When to Experiment and When to Stick to the Marketing Basics with Brooke Janousek]]>Brooke Janousek joined host Ashley McGovern to chat about fractional CMOs, marketing experimentation, and her hilarious marketing mess (involving condoms). Brooke is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022. Hear more about her digital nomad Journey on Brooke on the Grow: https://brookeonthegrow.com/--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/knowing-when-to-experiment-and-when-39015c08cae-d35c-4c52-a82c-c223234763cbSun, 10 Sep 2023 15:51:21 GMT2 Pizza MarketingNo1743<![CDATA[Using AI as Your Copilot...Not Your Autopilot (Pizza Bite)]]>AI this. AI that. AI is everywhere. If you're overwhelmed by the mounts of tools leveraging AI, you're not alone. Melissa and Ashley share practical ways you can use AI as a co-pilot to tackle marketing projects. How are you using AI in practical ways?


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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/using-ai-as-your-copilotnot-your-1e6444610bd-9d7e-4bb5-b9a5-b3e6c4de3fddMon, 04 Sep 2023 21:02:59 GMT2 Pizza MarketingNo437<![CDATA[Burning the Candle at Both Ends vs. Lighting Up Your Inspiration with Bolaji Oyajide (Demanded Marketing)]]>Host Melissa Moody sits down for a conversation with multi-talented and exceedingly thoughtful marketing expert Bolaji Oyajide - Founder of Demanded Marketing and previously at well-known B2B brands including TestBox, Bevy, and Metadata. Bolaji's stories will push you to think about:

- How burning the candle at both ends can either leave you burnt out... or with your inspiration lit

- Who we are at our core - and then history and stories that shape us as people and marketers

- How Maslow's Hierarchy applies to us in our own marketing roles

- How being unique lets you align with your customer in the best way


Also mentioned: 

  • Song of Significance - the latest from Seth Godin: https://seths.blog/song/
  • Audience Plus: www.audienceplus.com
  • A marketing mess (including a no-show celebrity) that will inspire you to persevere in the face of unexpected challenges!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/burning-the-candle-at-both-ends-vs-8365058839e-5017-4702-98ac-741381674f42Sun, 03 Sep 2023 21:15:39 GMT2 Pizza MarketingNo3145<![CDATA[Advertising on 2 Pizza Marketing (Pizza Bite)]]>Want to get your brand in front of an engaged group of small-team marketers who can be champions for your product that makes them: happier, better at their jobs, or better at life!? Listen to hosts Ashley and Melissa discuss what they look for in the sponsors for this show (yes, they're picky!) and the audience that sponsor brands can reach by partnering with us.


Want more info? Get in touch via the website (www.2pizzamarketing.com) or 2pizzamarketers@gmail.com


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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/advertising-on-2-pizza-marketing-f3ccfb4e17d-3e76-43e0-9334-6b249fd22ab7Tue, 29 Aug 2023 13:51:10 GMT2 Pizza MarketingNo226<![CDATA[Building Content Pillars & Your Strategic Narrative w/ Mary Keough (Map My Customers)]]>Mary Keough sat down with Ashley to chat about content pillars, marketing messes, and a strategic narrative exercise. Mary is Head of Marketing at Map My Customers and documents her career journey on LinkedIn. She's always sharing practical and useful B2B marketing advice ever since Chris Walker encouraged her to—she's the definition of building in public!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/building-content-pillars-and-your-cae0a1c3f7b-58b9-4383-99ef-eee35483e7e1Mon, 28 Aug 2023 00:34:07 GMT2 Pizza MarketingNo1477<![CDATA[Introducing Our New Website (Pizza Bite)]]>Soo... we accidentally launched a website for 2 Pizza Marketing! Well, Melissa got COVID and decided to whip up a website. In all reality, this is a special moment for us, as we are having a marvelous time with guests and new topics in Season 2 and it feels good to make things more official. Listen to Melissa and Ashley explain how it came about, how they made it, and the way it'll bring together all things 2PM in 2023 and beyond. We've met incredible marketers over the last year so we want to keep inviting more marketers to the 2PM community and podcast. Take a look and let us know what you think! We're open for feedback.

Check it out for yourself at www.2PizzaMarketing.com

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/introducing-our-new-website-pizza-2f9e876c9fd-04d1-4c9b-ab9c-fa81ad837141Tue, 22 Aug 2023 14:42:22 GMT2 Pizza MarketingNo312<![CDATA[Experimenting A Lot... But Not Too Much w/ Trinity Nguyen (UserGems)]]>Join a first-time-chat between host Melissa Moody and VP of Marketing @ UserGems - Trinity Nguyen. You'll hear these two leaders dive into customer retention and advocacy as components of marketing, the importance of testing - but not too much, how staying focused on your priorities happens at both small and large companies. Keep your ears open for a super smart tip on how to keep experimenting even after you get the sales lead.


In this episode:

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/experimenting-a-lot-but-not-too-much-c373e8b332b-2a66-4d1e-83eb-182d9fb73c57Mon, 21 Aug 2023 06:04:50 GMT2 Pizza MarketingNo2781<![CDATA[Using AI for Creating Video Content w/ Nolan McCoy (Chili Piper)]]>Video. Video. And more video. Ashley chats with Nolan Mccoy, Head of Video and Creative Content at Chili Piper about how he's using video in B2B. They also dive into Nolan's Webflow marketing mishap. Hint - it involves breaking code...

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/using-ai-for-creating-video-content-39f86ebecc3-aa88-4937-9b8c-abbee0bc5028Mon, 14 Aug 2023 06:03:27 GMT2 Pizza MarketingNo1782<![CDATA[Avoiding Random Acts of Marketing w/ Will Milano (Integrity Solutions)]]>In this episode, Melissa chats with Will Milano - CMO of Integrity Solutions and a marketer in the professional services industry for 20+ years. Also the host of podcast Mental Selling, Will explores the mental/attitudinal challenges of marketing on a small team, reiterates the importance of consistency, and challenges the tendency toward random acts of marketing.


In the episode:

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/avoiding-random-acts-of-marketing-2b498b99ff5-eb9c-48e0-8813-e1f5f030d5aeTue, 08 Aug 2023 04:20:03 GMT2 Pizza MarketingNo2223<![CDATA[Launching a Reality TV Show in B2B]]>You read that headline right... Could you imagine launching a reality TV show for your B2B company? Alexis Kilroy, Marketing Director at Stay AI, knows about the madness of airing a reality TV show. She chats with Ashley about her time at Triple Whale, her new role as a marketing lead, and her marketing mess with giving up trust, autonomy, and control.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/launching-a-reality-tv-show-in-b2b-50ce388eea3-1037-465a-a20d-701186d349cbMon, 31 Jul 2023 04:47:57 GMT2 Pizza MarketingNo1605<![CDATA[Uncovering Wins through Social Proof]]>Sit down with Dustin Tysick, VP of Revenue at TestimonialHero (www.testimonialhero.com) to talk about connecting marketing into the full revenue journey, the "trust gap", the power of authentic testimonials, and how to best use testimonials in the right format and purpose throughout the entire customer journey. p.s. We also talk about AI (#thisismyshockedface)


In this episode:


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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/uncovering-wins-through-social-proof-012d99b99b3-06d7-4252-96a9-3d7dd334a090Mon, 24 Jul 2023 16:49:23 GMT2 Pizza MarketingNo2007<![CDATA[Building a Successful Client Advisory Board]]>For a second time in the podcast hot seat, Tiffany De Alva joins Ashley to share how they've built a winning client advisory board (CAB). Tiffany is the VP of Marketing a BetterBot and a small marketing team of one! Tune in to hear more about BetterBot's CAB, Tiffany's mess with SEO, and more.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/building-a-successful-client-advisory-7651ee6ce9c-1383-4041-951c-dad57e14d6eeWed, 19 Jul 2023 04:06:45 GMT2 Pizza MarketingNo1248<![CDATA[Evolving Your Skillset in a Tough Economic Climate]]>You almost had a double-Ashley show but NO: Melissa is hosting this episode with the brilliant and candid Ashley McAlpin, Head of Marketing at Rockerbox. Ashley has been in marketing leadership at growth-focused startups for many years and, prior to her time at Rockerbox, helped shape Form Assembly's massive growth trajectory. In this conversation, you'll hear tips on how to think strategically (vs. tactically), develop skills you didn't have before this most recent economic downturn, and spark your creativity.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/evolving-your-skillset-in-a-tough-388e6463733-156d-49c9-913c-9867e70c0af9Mon, 10 Jul 2023 06:32:18 GMT2 Pizza MarketingNo1757<![CDATA[Two Predictions for B2B Marketing]]>In this short, snackable pizza bite episode, you'll get two *novel* predictions from hosts Ashley and Melissa about changes you can expect to see in B2B marketing in the months ahead. Have your own prediction? We'd love to hear from you on our LinkedIn page: https://www.linkedin.com/company/82558039 or by email: 2PizzaMarketers@gmail.com

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/two-predictions-for-b2b-marketing-fbad800334e-f545-48dd-aea2-fef16d344523Fri, 07 Jul 2023 19:36:41 GMT2 Pizza MarketingNo289<![CDATA[Workshopping a B2B Content Strategy with Seismic's Head of Copy Strategy]]>Ashley chats with Olivia (Schwan) Adkison, previously the Team Lead of Copy Strategy, about B2B content strategy. They chat about the different books Olivia and the Lessonly team launched during their time. Plus, Olivia is venturing off to start a B2B consultancy company, Hello Liftoff. Tune in to hear all about content marketing tactics and strategies.Book: https://dobetterwork.com/toseeitbeit/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/workshopping-a-b2b-content-strategy-6436cc17e7f-57d1-4dbc-892f-5a36ec01c344Mon, 03 Jul 2023 05:32:09 GMT2 Pizza MarketingNo1300<![CDATA[Approaching Marketing with a Seller Mentality]]>Sit down with host Melissa as she introduces Brooke Vander Linde, Director of Demand Gen at PayZen. With a family background and penchant for selling, Brooke shares how she uses a sales mindset to stay positive in the face of disappointment, place lot of bets in order to find the solution that will work, always be sure to make the business case for marketing's work, and establish high-functioning relationships with the sellers on her team. Her marvelous mess includes a bit of *magic* and is one that you won't want to miss...

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/approaching-marketing-with-a-seller-056ebdcd121-c635-4b9a-8e58-5789fe680338Mon, 26 Jun 2023 22:59:32 GMT2 Pizza MarketingNo2145<![CDATA[Growing a Podcast Slowly, but Successfully]]>Ashley chats with Simon Chou, CMO at BCjobs.ca and founder and host of Marketing on Mars podcast, about the challenges of launching a podcast. They dive into how Simon and his team had to pivot the podcast's concept. The new concept? It involves founders taking shots of hot sauce... Also, Simon chats about his career journey to CMO.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/growing-a-podcast-slowly-but-successfully-6554c97400b-9816-47be-bec8-4131e5ea0348Mon, 19 Jun 2023 20:15:26 GMT2 Pizza MarketingNo2598<![CDATA[Examining the Emotional Weight of a Pivot]]>Melissa chats with Head of Growth at CareSwitch, Connor Kunz, about the dreaded PIVOT and what it means for small team marketers. In this Part 1 (of 2), Melissa and Connor specifically discuss the emotional burden of a pivot and the mental and psychological questions that marketers deal with when executing a pivot. They'll answer 8 heavy-hitting questions, including:






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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/examining-the-emotional-weight-of-28a367eb715-cbce-4a34-9d34-5df8a47546bbMon, 12 Jun 2023 07:24:28 GMT2 Pizza MarketingNo2987<![CDATA[Paying Close Attention to the Entire Customer Journey (or: What comes after Marketing?)]]>Ashley chats with Aaron Orendorff, Head of Marketing at Recart, about understanding the wider ecosystem of a business rather than just marketing's part. In other words, marketing's role doesn't stop after you gather the lead's information! Aaron taps into his previous experience as the VP of Marketing at Common Thread Collective, an ecommerce growth agency. And, his time as the Editor in Chief of Shopify Plus as well as the Global Deputy Editor at Intuit QuickBooks.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/paying-close-attention-to-the-entire-09a117a4a99-457e-4a8c-99ea-3baffff1a237Mon, 05 Jun 2023 08:09:54 GMT2 Pizza MarketingNo1832<![CDATA[Weaving Thought Leadership Into Your Daily Strategy]]>This week, Melissa sits down with the brilliant, approachable, and capable Caitlin Allen, SVP of Marketing at OpenComp. Caitlin shares her history of learning from her days with Marketo in its early growth, her belief in the power of storytelling, and some actionable ways to build thought leadership into the job description of everyone on your team - and at your company. She shares a marvelous mess that's related to leading with empathy. And her "unpaid ad" for a marketing tool we should all be using highlights Avoma - a cheaper Gong competitor.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/weaving-thought-leadership-into-your-9022e5fe32b-0bba-4566-ad5f-9f70c2e42cc7Sun, 28 May 2023 18:00:09 GMT2 Pizza MarketingNo2346<![CDATA[Listening to Customer Concerns Saved Future Product Launches]]>Ashley chats with Gabby (Carlson) White, Marketing Manager and Digital Content Strategist at Lumenis, about their time working together in the corporate world. In addition, they chat about their experiences as first-time managers and Gabby's marketing mess.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/listening-to-customer-concerns-saved-2fda54a383f-061b-4863-a767-47dc117f354cMon, 22 May 2023 06:56:52 GMT2 Pizza MarketingNo1914<![CDATA[Season Two Trailer!]]>Get ready for a whole new season of 2 Pizza Marketing... coming in 3, 2, 1....

Hosts Melissa Moody (CMO @ Gated) and Ashley McGovern (Head of Marketing @ PostPilot) are beyond excited to announce the arrival of another jam-packed and marvelously messy season of 2 Pizza Marketers. This season will hold:

  • more of the same great stories and actionable tips from small-team marketers
  • cringe-worthy and hilarious 'marvelous mess' stories shared by each guest
  • unpaid "advertisements" from each guest, featuring the marketing tools/resources/things they can't live without

Have an idea for a guest or topic? Shoot us an email at 2PizzaMarketers@gmail.com

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/season-two-trailer-d64fba04a7c-f77a-4cef-82aa-c7c847b104f7Fri, 19 May 2023 15:30:38 GMT2 Pizza MarketingNo278<![CDATA[Our Take on Job Searching Today]]>Hosts Melissa Moody, CMO @ Gated, and Ashley McGovern, Head of Content @ PostPilot, love talking about job searching tips and tricks in this highly volatile market and here are a few (we hope) helpful ideas to grow your personal brand WHILE you're also job searching. Have tips of your own? Send them our way at 2pizzamarketers@gmail.com!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/our-take-on-job-searching-today-f711c5a3805-9ce7-45ae-b268-f3861b051eecThu, 18 May 2023 17:36:21 GMT2 Pizza MarketingNo383<![CDATA[Standing Out in a Crowded Industry]]>Melissa chats with Matt Paige - VP of Marketing & Strategy at Hatchworks. Join the conversation as they explore the critical marketing team roles for a growing team, how to stand out in a crowded space, the benefits of marketing at a bootstrapped company, and the critical nature of defining your positioning early and well.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/standing-out-in-a-crowded-industry-7095ffe3929-4e54-4808-ac96-6b9626cd84d0Sun, 16 Apr 2023 20:30:32 GMT2 Pizza MarketingNo2010<![CDATA[Planning Events on a Small Team]]>Ashley chats with Alex Adkins live about her new adventure starting PlanWell, an event marketing agency specific for small-team B2B marketers.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/planning-events-on-a-small-team-7f3883c5ed3-36b2-4d29-821a-8a1c2892d575Sun, 09 Apr 2023 20:51:16 GMT2 Pizza MarketingNo1960<![CDATA[Our Take on Taking Vacation]]>Hosts Melissa Moody, CMO @ Gated, and Ashley McGovern, Head of Content @ PostPilot, discuss the importance of taking vacation and their very best personal tips to making it worth the week away. Have tips of your own? Send them our way at 2pizzamarketers@gmail.com!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/our-take-on-taking-vacation-a51cd9a42ba-eaf3-4157-b270-a47fe4f60dd7Thu, 06 Apr 2023 16:03:30 GMT2 Pizza MarketingNo513<![CDATA[Addicted to Rocketship Growth]]>Melissa chats with Lacey Miller, previously Head of Marketing with companies such as LoudCrowd, Vertify Data, and Trendkite. In teh wake of Silicon Valley Bank troubles, the women discuss the challenges of VC funding and being addicted to rocketship growth. Don't miss her Marvelous Mess story that took place at South x Southwest and will leave you thinking: how DID she make it through that!?

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/addicted-to-rocketship-growth-c87d87fa202-f201-4202-ad3c-cf53590ac99bSun, 02 Apr 2023 23:46:00 GMT2 Pizza MarketingNo1907<![CDATA[Finding Your Path Through Experience]]>Ashley chats with Sydney Webber, Marketing Lead @ MoveHQ, about marketing psychology, podcasting and hosting live events.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/finding-your-path-through-experience-769421de155-595d-489b-9fdc-467c4ebbe3e5Sun, 26 Mar 2023 18:45:03 GMT2 Pizza MarketingNo1806<![CDATA[Marketing in a Complex Industry (cough cough... Healthcare)]]>Join James Furbush, VP of Marketing at AccessOne, as he explains to host Melissa Moody about marketing in an industry that's exceedingly complex and security minded. You won't want to miss his cringe-worthy 'marvelous mess' at the end of this episode, either!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/marketing-in-a-complex-industry-cough-738efc7ea9f-cf71-448e-86b9-bdc446b6a36fWed, 22 Mar 2023 20:11:06 GMT2 Pizza MarketingNo2341<![CDATA[Tactical Tips for Small Team Marketers]]>Ashley chats with Jennifer Carter, the Customer Advocacy Manager at Happyco, about her unique role, career trajectory, and tips for first-time managers.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/tactical-tips-for-small-team-marketers-cf78ca90fa4-a2f0-4a26-b952-c1222f0e726cMon, 13 Mar 2023 21:28:04 GMT2 Pizza MarketingNo1689<![CDATA[The Three Legs of the Marketing Stool]]>In this episode, meet Linda Schwaber-Cohen - Head of Marketing at Brighthire - who inspired the very beginnings of 2 Pizza Marketing.  Hear the story of how the slack community and podcast began, Linda's recommendations for smart hiring on a small team, and her take on product marketing at an early stage company.  

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/the-three-legs-of-the-marketing-stool-a04fd768711-0f81-4c09-b02e-7497335a3854Sun, 05 Mar 2023 16:00:32 GMT2 Pizza MarketingNo2084<![CDATA[How to Partner with Microinfluencers as a Brand]]>Ashley chats with Sergei and Vadim Revzin founding co-directors of School16. They discuss the challenges of partnering with micro influencers and the wrong co-founder.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/how-to-partner-with-microinfluencers-1478a99f202-03f6-4399-9d8d-c2cd9d459b9fMon, 27 Feb 2023 17:56:19 GMT2 Pizza MarketingNo2032<![CDATA[Working with Vendors, Without BS]]>Getting real with a well-known and big-personality small-team marketer who brings the real talk to life and work - 2 Pizza Marketing welcomes Evan Patterson this week to talk about how to pick good vendors, how to work with vendors well, the real power of community marketing, and how authenticity matters more than anything else. 

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/working-with-vendors-without-bs-0a0bef91bab-d20c-4fcd-936d-02edf143d86fMon, 20 Feb 2023 08:12:55 GMT2 Pizza MarketingNo2367<![CDATA[How to Navigate Webinar Miscommunication]]>Ashley chats with Mariah Parsons, Marketing Manager at Malomo, about her career journey and marketing mess with webinar instructor miscommunication.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/how-to-navigate-webinar-miscommunication-da7d76eadc9-84ef-4c46-938f-ff42ee789243Sun, 12 Feb 2023 23:10:37 GMT2 Pizza MarketingNo2046<![CDATA[Examining The Emotions of Marketing (& Much More)]]>In this episode, Host Melissa Moody sits down with Okta's Sr. Manager of Product Led Growth, Peter Wheeler - someone with a multifaceted background that includes sales, exec leadership, and creating unforgettable experiential brand moments for such big names as:  Richard Branson, Miller Coors, BMW, and Dolby.  The episode ends up exploring a lot of the inner dialogue of marketers and presents 3+ idioms that you're *absolutely* going to want to understand for yourself: broom work, cutting rope, and failpreneur.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/examining-the-emotions-of-marketing-d72e6082a1c-fd5f-43af-87d3-422932cef95bSun, 05 Feb 2023 23:01:32 GMT2 Pizza MarketingNo2788<![CDATA[Hosting First-Time Podcast Guests]]>Melissa and Ashley discuss what it means to have someone on the show - for whom it's their very first time being a guest on a podcast!  Definitely take a listen if you've never been a guest... and reach out to us for guidance and encouragement if this should be YOU, small-team marketer!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/hosting-first-time-podcast-guests-3dc727de3e8-7cfa-4eaa-844b-53a7a8d313cfFri, 03 Feb 2023 19:02:02 GMT2 Pizza MarketingNo346<![CDATA[Navigating a Layoff]]>Melissa and Ashley address the recent surge in tech layoffs and discuss three suggestions for tech marketers facing the difficult situation.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/navigating-a-layoff-e2f248d5862-58f4-446d-869b-1b3386083a89Wed, 01 Feb 2023 18:57:12 GMT2 Pizza MarketingNo484<![CDATA[What *NOT* to do when refreshing your brand]]>Ashley and Sarah, the Brand and Digital Product Designer at Realync, reminisce about launching a website refresh together. In addition, they chat about how Sarah sparked the brand refresh idea and Sarah's career journey from Graphic Designer to Brand and Digital Product Designer.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/what-not-to-do-when-refreshing-your-6269dbb156e-3858-4010-ac99-f10d1f09f648Mon, 30 Jan 2023 00:14:33 GMT2 Pizza MarketingNo1874<![CDATA[Pizza Bites: Evaluating Job Offers]]>Ashley and Melissa talk about three ways to evaluate a new job offer. What sparked this topic idea? Ashley accepted a new job opportunity!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/pizza-bites-evaluating-job-offers-e03898a1d80-d405-4622-950e-ab0ac8a53271Sun, 29 Jan 2023 00:08:12 GMT2 Pizza MarketingNo562<![CDATA[Let's Talk Newsletters (and so much more)]]>Paige Tills, Head of Marketing at #SamSales Consulting, joins host Melissa Moody for a deep dive into newsletters: their creation, content, and use as an ad platform.  The ladies also touch on what brings joy and success to a small team in terms of work-style diversity, remote and async techniques, and going easy on each other when the 'marvelous mess' happens.  You will NOT want to miss the story of DakotaGate!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/lets-talk-newsletters-and-so-much-a4cc69298ff-37ab-42af-8bdf-662ebfe23d82Mon, 23 Jan 2023 09:00:56 GMT2 Pizza MarketingNo1884<![CDATA[Keeping Career Growth Top of Mind]]>In this episode, Ashley chats with Tiffany De Alva about her event marketing mess, recent promotion to VP of Marketing, and the importance of ongoing, intentional career growth efforts.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/keeping-career-growth-top-of-mind-17b868b8459-8640-409c-b0a5-43a935657410Sun, 15 Jan 2023 22:58:33 GMT2 Pizza MarketingNo1791<![CDATA[Pizza Bites: Podcasting Tips for 2023]]>Join hosts Ashley McGovern and Melissa Moody for their 3 Top Tips for getting started with podcasting in 2023!   It's just a short little pizza bite episode, you KNOW you have time to listen. 

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/pizza-bites-podcasting-tips-for-2023-3060ffd7010-a293-461c-8101-bfca33dab65eTue, 03 Jan 2023 04:05:42 GMT2 Pizza MarketingNo552<![CDATA[Pizza Bite: Our Top 3 Takeaways from Guests in 2022]]>A new surprise to celebrate the end of 2022 and a new year ahead: Pizza bites are short, snackable episodes featuring your two hosts (Melissa Moody and Ashley McGovern) getting real about different topics.  The first Pizza Bite episode is a roundup of our top three takeaways from our 2022 podcast guests.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/pizza-bite-our-top-3-takeaways-from-db23ff5d601-2496-48cf-9867-436d662bd9c4Mon, 19 Dec 2022 21:39:10 GMT2 Pizza MarketingNo448<![CDATA[How B2B Brands Can Level Up on Social Media]]>In this episode, Ashley chats with Meryoli Arias, Senior Social Media Manager at Chili Piper, about their success in growing Chili Piper's social media following and how B2B brands should follow suit.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/how-b2b-brands-can-level-up-on-social-ee497039326-639f-451b-9e84-880a86b4f01eMon, 12 Dec 2022 06:08:02 GMT2 Pizza MarketingNo1450<![CDATA[Prioritizing Your Priorities]]>On this episode of 2 Pizza Marketing, host Melissa Moody chats with Drew Brucker - VP of Marketing at Lasso.  The pair dive into one of Drew's core phases: 'prioritize the priorities', lay out a clear framework for how you should tackle tasks that are urgent vs. important,  and discuss marketing at a company that's not entirely tech-savvy or focused 100% on online. You won't want to miss Drew's example of the 'marvelous mess' of small-team marketing, as he'll share about one time when he had to fill the gap when marketing leadership went away. 

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/prioritizing-your-priorities-c29028824a5-783b-49ef-8aca-1aa02651740eMon, 05 Dec 2022 21:04:03 GMT2 Pizza MarketingNo1970<![CDATA[Navigating Burnout as a Small-Team Marketer]]>In this episode, Ashley chats with Mila Di Bella, Marketing Manager at Flying Cat Marketing, about why partnering up with your manager helps alleviate burnout as a small-team marketer, living in a world of marvelous chaos.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/navigating-burnout-as-a-small-team-34be9c4b559-5102-48a5-b1a8-cb839b6cbc3aTue, 29 Nov 2022 07:35:55 GMT2 Pizza MarketingNo1592<![CDATA[How Marketers Depend on Graphic Design & Empathy]]>In this episode, guest Krista Roubos (Marketing Consultant and more) and host Melissa Moody discuss the role of graphics in marketing and how marketers do (or do not) have the natural role as graphic designer on small teams.  They dive into the delicate balance of being in the details while still managing at the strategy level. And the critical role of empathy in marketing overall. 

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/how-marketers-depend-on-graphic-design-0ff684a0184-5e07-4184-ad19-2593a4e24e26Mon, 21 Nov 2022 23:49:47 GMT2 Pizza MarketingNo1631<![CDATA[How to Take a Step Back and Assess Your Work as a Small-Team Marketer]]>In this episode, Ashley Chats with Brianna Doe, Senior Demand Generation Manager at Inventables. They chat about Brianna's personal brand online, her role as a small-team marketing lead and recent marketing mess, and her career advice. Don't forget to subscribe to Brianna's new newsletter, Career Mode, if you find her insights helpful!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/how-to-take-a-step-back-and-assess-d95638eba95-92db-483a-a831-32caac9bb6a0Mon, 14 Nov 2022 19:24:20 GMT2 Pizza MarketingNo1624<![CDATA[Creating a Successful Podcast with Any Size Team]]>Host Melissa Moody (CMO at Gated) sits down with guest Jelena Djordjevic to talk about her role as Marketing Manager on a small team at Opensense - including how Jelena cranks out valuable, customer-focused content and has built an incredible podcast for the Opensense team:  Growth Marketing Camp is a well-run, smoothly-hosted podcast and Jelena is the magic behind the scenes of it all.  The epitome of a 2 Pizza Marketer, Jelena is here to share her tips and tricks that you won't want to miss. 

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/creating-a-successful-podcast-with-16acac9c586-e2ad-406b-a9aa-50cbb91c5995Mon, 07 Nov 2022 20:16:00 GMT2 Pizza MarketingNo2005<![CDATA[How Large Orgs Are Breaking Up into Smaller Teams to Optimize Output]]>In this episode, Ashley chats with Blake Donoho, a Senior Consultant at a big 4 consulting firm. They discuss:   -How large organizations are pivoting to smaller teams to optimize output. Do we think they may have listened to the podcast before this move? ;)  - How to ask and present standard operational procedure ideas - And a hot take: If you need a Master’s degree as a B2B marketer?

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/how-large-orgs-are-breaking-up-into-3301c44ef09-f3b8-4b81-88c8-9c55fb024ca7Mon, 31 Oct 2022 21:27:14 GMT2 Pizza MarketingNo1521<![CDATA[How to Successfully Set Yourself Up For Scale]]>In this episode, host Melissa Moody sits down with the multi-talented marketer and advocate of sharing, Jamie Barnett.  Jamie has seen small-team marketing from being the first business-person, first marketer, and a board member up all the way through Series C with a variety of companies.  She brings specific and actionable recommendations for any 2 Pizza Marketer looking to:

  • master your personal growth 
  • set you and your team up to successfully scale your business and team
  • get metrics in place that will serve you well at all stages
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/how-to-successfully-set-yourself-9d37dfd7a21-5ffe-4188-9990-fb77ab78b570Sun, 23 Oct 2022 23:27:02 GMT2 Pizza MarketingNo1941<![CDATA[Small-Team Marketing vs. Large-Team Marketing]]>In this episode, Ashley chats with Cami Bartel, Demand Generation Manager at The Knot Worldwide about her career journey so far, and she gives advice to those wanting to transition to tech and demand generation. Additionally, they chat about Cami's different experiences she's had on a large marketing team versus a small marketing team, helping you identify what type of team could be a fit for you.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/small-team-marketing-vs-large-team-2d16233e015-2387-4980-9235-d9200160acc7Sun, 16 Oct 2022 20:16:04 GMT2 Pizza MarketingNo1645<![CDATA[Hacking LinkedIn Events & Personal Branding for Growth]]>In this episode, Melissa chats with Mason Cosby, Director of Growth at Gravity Global - and previously of Mojo Media Labs.  Mason brings the real actionable suggestions related to: 

  • finding success as a one-person team
  • committing to results and revenue as a way to focus your marketing efforts
  • using LinkedIn events as a way to tell and show people what you do - a basis of brand trust and awareness that ultimately drives to qualified leads
  • and a trick for how to bring together your customer and your own needs when it comes to event registration

A talented podcaster in his own right, Mason delivers a lively conversation you won't want to miss. 

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/hacking-linkedin-events-and-personal-498b431bc5c-af4e-4cf5-a86b-0384bc2dbe96Mon, 10 Oct 2022 02:54:52 GMT2 Pizza MarketingNo1602<![CDATA[Career & Content (Making 30, 60, 90-Day Plans & SEO Tactics)]]>In this episode, Ashley chats with Uri Kogan, VP of Marketing at Leapfin, about his new role and advice to those in the interview process. Additionally, they chat about messaging and SEO tactics for small-team marketers to take and tailor for their SEO strategy.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/career-and-content-making-30-60-90-8e8f1b9c656-2642-46ed-8a92-26479ffeb775Mon, 03 Oct 2022 07:02:54 GMT2 Pizza MarketingNo1206<![CDATA[Getting Things Done When Budget Is Tight]]>In this episode, you'll hear from Stephanie Brooks, a dynamic CMO at the Paths Program LLC, who sits down with host Melissa Moody to talk about ... cue the dramatic music... how to get things done with SMALL BUDGETS. In particular, you'll hear: 

  • how to use LinkedIn as a way to cut down on the hard work of hiring 
  • how to smartly fill out your team with interns and contractors 
  • ways to spend your tight budget effectively 
  • activating customers who love your product
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/getting-things-done-when-budget-is-421bdaf5a0d-07a2-45d3-a631-1ec1baff9d9fSun, 25 Sep 2022 17:00:00 GMT2 Pizza MarketingNo1576<![CDATA[Boost Your Personal Brand and Grow Your Pinterest and TikTok Simultaneously]]>In this episode, Ashley chats with Rebecca Malloy, a Content Strategist & TikTok Creator, about her personal branding tips for people and brands. With 80K+ followers on TikTok, Rebecca's success comes from keyword optimization and a Pinterest + TikTok strategy. 

*Note for our listeners... The audio is funky on Ashley's end...she purchased a mic after this mishap!  We're always improving! 

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/boost-your-personal-brand-and-grow-1d79b37251e-735b-4f05-bf13-4f6f037bd2ecSun, 18 Sep 2022 20:03:39 GMT2 Pizza MarketingNo1223<![CDATA[Successful Leadership on Small Marketing Teams]]>In this episode, Melissa speaks with Kathleen Booth, an experienced marketing leader at a multitude of startups including Tradeswelll most recently. (She's got an amazing, long-running podcast, as well:  The Inbound Success Podcast). The two dive right in and touch on topics including: 

  • why experienced marketers choose to work on smaller marketing teams 
  • what you should think about if you're considering working on a small marketing team 
  • what is often missing on small teams, and what leaders must do to fill those gaps 
  • the important role of mentorship and communities for smaller teams
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/successful-leadership-on-small-marketing-8bc7463b672-944b-41a9-90b8-9dc527b6521fSun, 11 Sep 2022 23:11:34 GMT2 Pizza MarketingNo1430<![CDATA[How to Navigate Messaging When You Have Multiple Buyer Personas]]>In this episode, Ashley chats with Marissa Cohen, Senior Content Manager at Endpoint. Listen in as they discuss content marketing, navigating messaging for different buyer personas, and how to advocate for a promotion as a content marketer.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/how-to-navigate-messaging-when-you-4b101bfeea5-e415-4dc3-a65d-3de9dd0a569bTue, 06 Sep 2022 07:08:42 GMT2 Pizza MarketingNo1284<![CDATA[Building Your "Team" Through Connections & Community]]>The very first full episode of 2 Pizza Marketing features your co-hosts, Ashley McGovern (Content Lead @ Realync) and Melissa Moody (CMO @ Gated) discussing the importance of finding like-minded marketers, through communities and mutual connections, to help build your skillset and share in your journey.  

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/building-your-team-through-connections-796b7f53a32-c5a8-4969-be18-fd43ce019478Mon, 01 Aug 2022 16:41:03 GMT2 Pizza MarketingNo1001<![CDATA[Trailer - 2 Pizza Marketing Podcast]]>A quick bit about what you can expect on the podcast... and how we came up with the name.  

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com]]>https://2pizzamarketers.substack.com/p/trailer-2-pizza-marketing-podcast-af87fae2fcd-0865-4e51-a860-5cce1bf3ccb3Fri, 29 Jul 2022 04:13:35 GMT2 Pizza MarketingNo72