Don't worry, I've got your back. After creating over 200 product videos (including one that generated seven figures in a single month), I'm breaking down exactly what works and what doesn't.

Why Most Product Videos Fail (And How to Fix It)

Look, I'll be direct: most startup founders are doing it all wrong. They're starting with "Hey, what's up guys!" (nobody cares), waiting two minutes to reveal what they're actually selling (you've already lost 80% of your audience), and drowning their message in corporate buzzwords (stop it).

The truth?

You've got about 30 seconds to hook your viewer.

That's it.

If you're lucky, 50% of people will make it past that mark. So you need to come out swinging with a bold, specific claim that speaks directly to their pain points and hints at your solution.

The Million-Dollar Framework That Actually Works

Here's the deal: great product videos follow a specific structure. Not because we're trying to be formulaic, but because this shit actually works:

* Hook them with a specific problem they're facing

* Agitate that problem (yeah, twist the knife a bit)

* Present your solution as the inevitable answer

* Back it up with proof (real numbers, not fluff)

* Make the offer irresistible

But here's what most people miss: you need to build tension before you present your solution. Take them down into the valley of pain before you show them the mountaintop. If you rush straight to your product demo, you've lost them.

The Demo Sweet Spot (Stop Boring People to Death)

Let's talk about demos because this is where most founders completely blow it. They think they need to show every single feature because "people need to understand the full value." They don't.

Here's what actually works:

* Keep demos under 90 seconds

* Focus on 3-4 key features (put your best one first)

* Show the end result, not the process

* Use specific numbers and metrics

* Tie every feature back to a core problem

Remember this: a feature without a core problem is a useless feature. If you can't connect it directly to the pain points you discussed earlier, cut it.

Production Quality: The Truth About What Matters

I used to tell people equipment doesn't matter. I was wrong. If you're running serious ads or putting this on your homepage, invest in quality gear. But here's the hierarchy of what actually matters:

* Audio is non-negotiable (spend at least $50 on a mic)

* Lighting needs to be professional (basic setup is fine, but no window light)

* Camera quality matters (rent if you have to)

* Background should be simple but professional (no virtual backgrounds, please)

And for God's sake, use a teleprompter.

You need every word to be intentional, and winging it isn't going to cut it.

The Launch Sequence That Drives Sales

Here's something most people miss: your video launch should not be a surprise. You're not Apple – you can't just drop something and expect the world to care. Build tension and anticipation:

* Tease the release 2 weeks out

* Share snippets and behind-the-scenes content

* Have your support team ready

* Optimize your landing page

* Monitor feedback and be ready to adjust

Real Talk: Final Tips That Move the Needle

Let's wrap this up with some quick advice that actually matters:

* Test your first 30 seconds with cold traffic

* Don't ask non-customers for feedback (sorry, but your girlfriend's opinion doesn't matter unless she's your target market)

* High-ticket sales need longer storytelling, low-ticket needs faster pacing

* Give viewers a new reason to keep watching every 90 seconds

* Your demo should kill objections before they even form

Remember: if they don't watch the video, they don't understand the product. If they don't understand the product, they won't buy.

Everything else is just noise.

You have 8 seconds to reel them in

Your potential customers have already decided whether they'll buy your product within the first 8 seconds. Not after your feature list. Not after your UI demo. The first 8 seconds.

And here's what most companies get wrong: They start with their company story, their technical features, or worse – a lengthy explanation of how their product works.

Too many features = too many lost sales

Every feature you show actually decreases the likelihood of a sale. Why? Because each new feature creates doubt:

* "Will I actually use this?"

* "Do I need this?"

* "Is this worth the money?"

Instead of showcasing every feature, focus on your top 3-4 "wow" moments. The ones that make customers say, "I need this now."

The Transformation Framework

Elite product videos follow a simple but powerful structure:

* The Mess – Show their current pain vividly

* The Disruption – Make the status quo feel impossible

* The New Reality – Show who they become, not what they get

Simple UI vs. Actual “True-to-Life” UI?

Here's a counterintuitive truth: Simplified UIs convert better than realistic ones. While designers might cringe, clean, simplified interfaces drive more sales than pixel-perfect reproductions.

Why? Because cognitive load kills conversions. When screens are flying by, simplicity maintains focus on value, not mechanics.

You are not making a help tutorial video

Stop teaching. Start selling.

Instead of: "Click here to analyze your data"

Show: "Get instant insights that drive revenue"

What actually works

* Start with emotion – Hook them in 8 seconds

* Show the mess – Make their current situation painful

* Lead with impact – Best features first

* Simplify everything – UI, explanations, features

* End with transformation – Who they become, not what they get

Tap into your customer’s brain

People buy on emotion and justify with logic. Your video needs to:

* Trigger emotion (usually pain or desire)

* Show transformation

* Provide logical justification

* Remove purchase friction

It's Jordan here.

Here's an expensive lesson I learned after working with 50+ video editors:

That amazing portfolio? It means nothing.

Most founders discover their editor is terrible after wasting weeks and thousands of dollars.

Watch this underground playbook for hiring killer video editors (without getting burned) →

* For founders who've been burned by "portfolio-perfect" editors who couldn't deliver

* If you're about to hire your first video editor (and want to avoid the $10K mistake most founders make)

Cheers,

Jordan P. Anderson

P.S. There's a secret hiring method top 1% founders use to find amazing editors for cheap. I break it down step-by-step in the video.

Use YouTube to get leads.

The doors are open.

⭐Apply here: LINK

-Jordan P. Anderson

Your beautiful SAAS website is bleeding visitors.

The traffic comes in… but the signups? Nothing.

And the worst part?

It’s probably just ONE section of your site killing all your conversions.

Your hero section.

The same hero section templates everyone else is using. The same “modern design” that looks great but converts like trash.

Here’s the painful truth: 80% of your potential customers are bouncing in the first 8 seconds.

That’s money walking out the door. Every. Single. Day.

But there’s a solution, and it’s simpler than you’d think:

👉 Watch this video: ​LINK​

You’ll discover the exact hero section framework that’s helped SAAS companies 2x their conversion rates overnight.

Watch it here:

Remember: Pretty designs don’t pay the bills. Conversions do.

Watch on YouTube

Talk to you soon,

Jordan P. Anderson

It's Jordan P. Anderson.

Watch on YouTube👉 ​LINK​

The Most Expensive Button On Your Website...

Let’s talk about that little back arrow at the top left of your checkout page.

It’s not your pricing page that’s costing you money. It’s not your contact sales button. It’s that innocent-looking back button.

Why Cart Abandonment Isn’t What You Think

When someone starts your signup flow, they’ve already made several positive decisions:

They found your solution. They read your features. They checked your pricing. They clicked “sign up.” They started entering information.

That’s a series of “yes” decisions before they hit that back button.

The Four Types of Cart Abandonment

Here’s what’s actually happening when people leave your checkout:

Type 1: The Interruption

They got pulled into a meeting. Their kid needed attention. Their phone rang. They fully intended to come back, but they forgot.

Type 2: The Hesitation

They hit a form field they weren’t prepared for. Maybe you asked for company size. Maybe you asked for budget information they need to check.

Type 3: The Internal Approval

They need to run this by their team or their boss. They’re actually your champion, but they need help selling it internally.

Type 4: The Comparison Shopper

They’re seriously considering you, but they want to check one or two other options first.

Why Most Recovery Attempts Fail

Most founders handle cart abandonment wrong.

They either:

1. Give up completely

2. Start discounting immediately

Both approaches miss the point entirely.

A Different Approach to Recovery

These people have already convinced themselves they need your solution. Your job isn’t to resell them. It’s to help them finish what they started.

I’ve put together a complete video breaking down the exact system that brings these customers back:

Watch on YouTube👉 ​LINK​

What You’ll Learn

In this video, I break down:

* The exact timing window for recovery

* Why the first 60 minutes matter most

* How to handle each type of abandonment

* The email sequence that brings them back

* How to track what’s working

The Core Principle

Here’s what makes this whole system work:

People who abandon cart haven’t changed their mind. They just got interrupted.

Understanding this changes everything about how you handle recovery.

Watch the video.

Implement the system.

And start helping your customers finish what they started.

Talk to you soon,

Jordan P. Anderson

There is ONE part of the customer equation that you haven’t figured out.

Your customers love you.

They love your site.

You have traffic.

But no buyers…?

Two words: Your checkout

Your checkout page is killing your sales:

What You'll Learn:

* The only 4 form fields proven to convert cold traffic

* Every payment method your first customers’ demand

* Specific trust triggers that open wallets

* Post-purchase steps that eliminate buyer fear

* Psychology that turns visitors into customers

🔧 STRIP IT DOWN

Most startup checkout pages ask for 15+ fields of information.

You need four: email, email confirmation, name, and phone.

That’s it.

Every extra field costs you money. Every dropdown menu kills conversions. Every optional section makes people bounce.

I learned this the hard way after hundreds of failed checkouts.

💳 STACK YOUR PAYMENTS

Your early customers each have their preferred way to pay.

Some need PayPal. Others demand buy-now-pay-later options.

Missing even one payment method means losing potential customers.

Enable every payment options (Stripe, PayPal, Apple Pay, etc.)

🛡️ BUILD INSTANT TRUST

Cold traffic needs immediate trust signals. Put your "Secured by Stripe" badge above the fold. Make your guarantee specific and prominent.

Show them exactly when support responds.

Hell- put your phone number on the site - like me.

⚡ KILL THE FRICTION

Your checkout page should be a dead-end.

Your customers should have only two options: pay or leave.

Remove your header. Delete your footer. Strip every link that leads away from checkout.

When someone's ready to buy, give them one path forward.

🎯 SHOW THE FUTURE

Your potential customers fear what happens after purchase.

Show them the exact steps:

* Complete purchase

* Instant dashboard access

* Welcome email with login

* Optional onboarding call

Put these into action…

Copy what works. Don’t “innovate”.

Get your first sales.

Reply and tell me which element you're implementing first.

I read every email.

Cheers,

Jordan P. Anderson

P.S. Watch the full video to see the psychological triggers that make people trust new startups enough to buy.

Watch the full video:

PS - Pricing Your SaaS 101

RSVP: https://lu.ma/zvxr0g6u

It's Jordan P. Anderson.

The Ultimate Microphone Guide for Busy Startup Founders

Stop losing viewers with bad audio - here’s exactly what you need

You’re launching a startup, and the last thing you want to think about is audio equipment.

Remember this...

Viewers will forgive bad video quality, but they’ll bounce immediately if your audio sounds like you’re talking through a tin can.

I’ve seen countless founders pour their hearts into amazing content, only to have viewers drop off in the first 30 seconds because of poor audio quality.

After testing hundreds of microphones over the last decade, I’m going to save you dozens of hours of research and thousands of dollars in mistakes.

Here’s exactly what you need to sound like a pro, broken down by budget and use case:

🎯 The Simple Setup (Under $300)

Perfect for: Founders just starting their content journey who want professional sound without the complexity

Option 1: RODE VideoMic GO II ($149)

​https://www.bhphotovideo.com/c/product/1805031-REG/rode_vmgoiih_videomic_go_iih_camera_mount.html​

This microphone is a game-changer for busy founders.

I’ve recommended it to dozens of startup teams, and it’s consistently impressed me with its versatility and ease of use. The beauty of the VideoMic GO II lies in its simplicity - you literally plug it in and start recording. There’s no complicated software to learn, no confusing settings to adjust.

Why this works: - Plug straight into your computer via USB - Zero technical knowledge required - Exceptional sound quality for the price - Works great with both computers and cameras - Perfect for YouTube videos and quick content creation

The sound quality is remarkable for its price point. You’ll immediately notice how it captures your voice with clarity while naturally reducing background noise - something that’s crucial when you’re recording in a less-than-ideal office environment.

Option 2: RODE PodMic USB ($199)

​https://www.bhphotovideo.com/c/product/1762233-REG/rode_podmic_usb.html​

While the VideoMic GO II is perfect for all-around use, the PodMic USB is what I recommend when founders tell me they’re serious about launching a podcast or creating regular video content. This microphone delivers the kind of rich, professional sound that makes listeners feel like they’re sitting across the table from you - crucial for building that personal connection with your audience.

Why this works: - Broadcast-quality sound that makes you sound like a pro - Built like a tank - will last for years - Dual USB/XLR connections (future-proof if you want to upgrade later) - Perfect for podcasting and voiceovers

What sets the PodMic apart is its durability and future-proofing. As your content creation evolves, this microphone grows with you. The dual USB/XLR connection means you can start with a simple USB setup and later upgrade to a professional audio interface without buying a new microphone.

Essential Accessory Discussion: Your microphone positioning can make or break your sound quality, which is why a proper mounting solution isn’t optional - it’s essential. You’ve got two excellent choices here:

* ​FIFINE Microphone Boom Arm​

* ​Elgato Wave Desk Stand​

* ​Rode Ds2 Desktop Arm​

🚀 The Advanced Setup (Under $1,000)

Perfect for: Founders serious about content creation who want radio-broadcaster quality

When you’re ready to take your content to the next level, this setup will make you sound like you’ve got a professional studio. The investment here isn’t just in equipment - it’s in your brand’s perception and authority in the market.

Shure SM7B Broadcaster Package Kit ($629) - The "Joe Rogan" Mic

​https://www.bhphotovideo.com/c/product/1182891-REG/shure_shure_sm_7b_brodcaster_package.html​

There’s a reason why this microphone has been the go-to choice for professional broadcasters for decades.

When you hear someone using an SM7B, you might not be able to put your finger on why they sound so good - you just know they do. That’s because this microphone has been engineered to make the human voice sound its absolute best.

What’s included:

* Shure SM7B Microphone

* CloudLifter CL-1 Preamp

* XLR cables

* Auray BAI-2X Two-Section Broadcast Arm

Why this is worth it: The SM7B has become the industry standard for a reason. Its sound signature is incredibly flattering to the human voice, making you sound authoritative and professional without any additional processing. The included CloudLifter solves the SM7B’s only weakness - its need for lots of gain - by cleanly boosting your signal without adding noise.

Think of this setup as your audio endgame. While it requires a bit more setup than our simple options, the sound quality is in a completely different league. Your audience will hear the difference, even if they can’t explain why you sound so good.

🎙️ My Personal Setup (Around $700)

What I use daily for all my content creation:

After years of testing different configurations, this is the setup I’ve settled on for my own content creation. It’s not just about having great gear - it’s about having reliable tools that consistently deliver professional results without getting in the way of your creative process.

* MOTU M2 USB-C Audio Interface: This interface is the heart of my setup, providing crystal-clear conversion and enough clean gain for any microphone.

* Shure SM7B Mic: The flagship microphone that handles everything from podcasting to voiceovers with unmatched quality.

* sE Electronics DM1 Dynamite Preamp: A fantastic alternative to the CloudLifter, providing clean gain boost in a compact package.

* FIFINE Microphone Boom Arm: Keeps my mic perfectly positioned while allowing me to push it aside when not in use.

* Acoustimac sound panels: These panels transform any room into a proper recording space, eliminating echoes and room reflections that can make even great microphones sound amateur.

📱 On-the-Go Setup (Under $400)

Perfect for: Filming product demos, customer interviews, or content on the move

Creating content shouldn’t be limited to your desk. Whether you’re doing customer interviews, filming product demos, or creating content at events, you need a reliable mobile solution. This is where the DJI Mic 2 system shines.

DJI Mic 2 2-Person System

​https://www.bhphotovideo.com/c/product/1800665-REG/dji_cp_rn_00000325_01_dji_mic_2_2.html​

This system has revolutionized how I create content on the move. It’s not just another wireless mic - it’s a complete mobile recording solution that works with everything from your phone to your camera.

Why it’s essential: - Wireless freedom with pro-level sound - Works with phones and cameras - Perfect for two-person interviews - 5+ hours of battery life - Built-in recording as backup

What makes this system special is its reliability and versatility.

The built-in recording feature means you always have a backup of your audio, even if something goes wrong with your camera or phone. The sound quality rivals much more expensive wireless systems, and the battery life means you can record all day without worry.

🎧 Quick Note on Headphones

The headphone discussion might seem boring, but it’s crucial to your audio quality.

While wireless headphones are great for listening to music, they’re terrible for monitoring your audio while recording. You need wired headphones that cover your entire ear to hear the full spectrum of sound. This isn’t about being an audio snob - it’s about being able to catch problems before they ruin your recording.

Any decent over-ear headphones from Sony, Audio-Technica, or Sennheiser in the $50-100 range will work great.

Look for something comfortable that you can wear for long recording sessions without fatigue.

🔊 Room Treatment (The Secret Weapon)

Here’s something most people overlook: your room’s acoustics have as much impact on your sound quality as your microphone choice. I’ve heard $1,000 microphones sound worse than a $100 mic simply because of poor room acoustics.

First, add rugs, carpeting, big comfy couches, soft furniture, drapes to your room. Style it.

A hard-tile, wooden, stone room will sound echoey if not properly treated.

Acoustimac DMD Series Panels (Starting at $299 for basic setup) These panels are the secret sauce to professional sound. Unlike those cheap foam panels you see on Amazon (which honestly do very little), Acoustimac panels actually solve acoustic problems. They’re dense enough to absorb problematic frequencies and well-built enough to last for years.

Think of room treatment as an investment in your content’s quality ceiling. You can always upgrade your microphone later, but bad room acoustics will always hold you back.

🎬 Audio Editing Software

Even the best recording setup sometimes needs a little help in post-production. Here’s what I use to ensure every piece of content sounds its best:

* Descript ($15/month) This is my go-to editing platform. Its Studio Sound feature is nothing short of magical for fixing bad audio, and the interface is intuitive enough that you won’t need to spend hours learning how to use it. Perfect for busy founders who need professional results without the learning curve.

* Adobe Podcast (Free beta) Adobe’s new podcast platform is a game-changer for quick edits. The noise removal is particularly impressive, and being free during the beta period makes it a no-brainer to try out.

* CapCut (Free) Don’t let its simplicity fool you - CapCut is a powerful tool for basic audio editing, particularly if you’re creating content for social media. Its automated features can save you hours of editing time.

Bottom Line

If you’re just starting out, grab the RODE VideoMic GO II with a desk stand. You’ll sound 90% as good as my $1,500 setup for less than $250. As your content grows, you can upgrade to the Shure SM7B setup.

Remember: Good audio is an investment in your audience’s attention.

They’ll stick around longer, trust you more, and be more likely to engage with your content when you sound professional. In my experience, upgrading your audio quality can literally double your content’s engagement rates.

The best part? Unlike many aspects of building a startup, audio equipment is a one-time investment that keeps paying dividends. Choose the right setup now, and you won’t have to think about audio again for years.

Have questions about any of this gear? Hit reply and ask away! I love helping founders sound their best.

Talk to you soon,

Jordan P. Anderson

⭐️ PS, If you want to access ALL of our training that startup founders can use to convert more viewers into customers, click here (​link​)

Today I want to talk about something that's costing you money: your fear of sending renewal reminder emails.

Many SaaS founders tell me they're afraid to remind customers about upcoming renewals.

The logic goes: "If I remind them, they might realize they're not using the product and cancel."

This fear is destroying your professionalism and hurting your business. Here's why:

Professional companies send renewal reminders.

Period.

Your customers expect them. By avoiding these emails, you're not preventing cancellations – you're damaging trust and missing opportunities to demonstrate value.

Here's your new renewal email sequence:

30 Days Before: The Value Email

Send an impact report showcasing specific metrics. How many times did they use your product? What results did they achieve? Don't mention renewal yet – focus purely on value demonstration.

14 Days Before: The Heads Up

Professional, straightforward reminder about the upcoming renewal. Include the exact date and amount. Sandwich this information between value statements about their recent wins and usage.

7 Days Before: The Check-In

Verify payment details are current. Position this as preventing service interruption. Include a quick summary of recent achievements and make support readily available.

24 Hours Before: The Final Notice

Short, crystal-clear email stating the exact amount and timing. Make it easy to reach support if needed. This prevents "I didn't know I was being charged" complaints.

Day Of: The Confirmation

Thank them for continuing with you. Share upcoming features or improvements they'll get access to. Make them feel good about their decision to stay.

Quick Tips:

* Track open rates for each email (aim for 60%+)

* Monitor response types to improve messaging

* Use automation but allow for personalization

* Include specific metrics and achievements

* Make support easily accessible

Remember: Every renewal reminder is an opportunity to showcase value and strengthen customer relationships. Stop hiding from these interactions.

Start using them to build a more professional, profitable business.

📺 Watch it here - YouTube

Cheers,

Jordan P. Anderson

P.S. What's your biggest fear about sending renewal reminders? Reply and let me know – I read every response.

I've been sitting here for a while…

Trying to figure out how to write this... and I figured I'd just be completely honest with you. (That's always worked best for me anyway.)

I don't know if you've noticed, but things have shifted a bit around here.

When we first connected, I was deep in the video editing world with The Million Dollar Edit, and I'm incredibly grateful that you came along on that journey with me.

Seriously – having you open and read my emails has meant more than you know.

But like all natural and organic things - we evolve and grow and change.

These days, I'm pouring my energy into helping early-stage startups launch their products.

It's become my new passion, and it's probably pretty obvious from my recent emails that this is where my heart is now.

I've been thinking about you a lot lately, and I want to make sure I'm respecting your time and inbox.

If you signed up expecting video editing content and you're not interested in the startup world, I totally get it.

Really, I do.

You can hit that unsubscribe button without worrying about hurting my feelings – I actually admire people who carefully curate their inbox!

And if you're curious about this new direction and want to stick around?

That would make my day.

Either way, I just wanted to be upfront with you because you deserve that kind of transparency.

Thanks for letting me share this little note with you.

Whatever you decide, I'm grateful our paths crossed.

Cheers,

Jordan P. Anderson

P.S. If you're wondering why I'm sending this... I was going through my subscriber list last night and realized I owed you this conversation.

It's Jordan P. Anderson.

Stop Hiding Behind Your Code - It's Time to Launch

Your code works perfectly. Your API responses are lightning fast. Your database queries are optimized. Your UI components are beautiful.

And exactly zero people care...

Why technical founders stay stuck in development mode forever

You're doing what every technical founder does:

* Adding one more feature

* Refactoring that messy component

* Optimizing that database query

* Telling yourself "just one more sprint"

Meanwhile, your competition – with their buggy MVP and messy codebase – is getting actual customers.

The real reason you're afraid to launch isn't what you think

You're not afraid of marketing. You're not afraid of being on camera. You're not afraid of your accent. You're not afraid of looking unprofessional.

You're afraid of being judged for something that isn't perfect.

I've worked with thousands of technical founders. They all say the same thing: "I'll start marketing when..." "I'll make videos after..." "I'll launch properly once..."

But here's the truth: That perfect moment never comes.

What actually matters when launching (it's not what developers think)

Your audience doesn't care about:

* Your tech stack

* Your code quality

* Your API response times

* Your deployment pipeline

They care about three things:

* Do you understand their problem?

* Are you authentic about solving it?

* Will you show up consistently to help them?

Everything else is just noise.

The simple four-video framework that removes all the mystery

I just dropped a complete breakdown of the exact system that's helped hundreds of technical founders finally launch their products.

You'll learn:

* Why your founder story matters (and how to tell it without feeling like a fraud)

* The exact structure for your first launch videos

* How to record content without fancy equipment

* Why perfectionism is killing your growth

And most importantly – how to do all of this without feeling like you're "doing marketing."

Here's what you don't need to launch

* A professional camera

* Perfect lighting

* Motion graphics

* AI narration

* Corporate polish

* Brand guidelines

* A marketing team

* A huge audience

You need your laptop's webcam and your authentic voice. That's it.

The truth about launching that nobody talks about

Your competition isn't more successful because they're better marketers.

They're more successful because they're willing to be imperfect in public.

They're willing to show their work before it's ready. They're willing to tell their story before it's polished. They're willing to help people before everything is perfect.

Your biggest advantage right now is being human

Stop trying to look big. Stop trying to look professional. Stop trying to look perfect.

Start being real. Start being helpful. Start being visible.

Watch the full lesson here:

Your homework (and yes, I want you to actually do this)

Create these four videos this week:

Video #1 - The Problem (2-3 minutes)

Record yourself telling the story of the exact moment you discovered something was broken in your industry. Just you, talking to your webcam, sharing what you saw and how it impacted you personally. No scripts. No edits. Raw authenticity.

Video #2 - The Stakes (2-3 minutes)

Dig deeper into the problem. Share three specific ways it hurts people:

* The obvious surface pain everyone sees

* The hidden costs nobody talks about

* The emotional toll it takes on people

Video #3 - Your Solution (3-4 minutes)

Pick your top four features (just four!) and show exactly how each one solves the problems you just described. Screen record your product. Talk over it like you're showing a friend.

Video #4 - Launch Trailer (60 seconds)

Use your phone to record your screen while playing the best clips from your other three videos. Add some music in CapCut. End with your launch date.

Don't overthink this. Don't edit obsessively. Don't wait until it's perfect.

Your only goal is to show people you understand their problem and care about solving it.

Record video #1 today.

Right now.

Post it somewhere.

Because here's what's scarier than being imperfect on camera: Building something nobody ever uses.

Reply to this email...tell me your biggest launch fear. I read and respond to every single one.

Keep building (but start launching),

Jordan P. Anderson

P.S. There are 10 emails that you should be sending every single month if you want to grow your startup…here they are: ​LINK​

It's Jordan P. Anderson.

Stop Talking About Your Startup (If You Want People to Actually Buy)

You've been posting about your startup everywhere.

LinkedIn updates about your tech stack. Twitter threads about your innovative features. Build-in-public posts about your seamless integration capabilities.

And yet... nobody's buying.

Your potential customers don't care about your startup (they only care about themselves)

Every morning, your perfect customer wakes up thinking about their own problems:

* Million different tabs open

* Slack notifications exploding

* Another meeting where they'll have to explain the delays

* That sinking feeling that they're dropping important balls

They're not thinking about your “AI-powered” dashboard.

Five proven ways to talk about your startup that make people pull out their credit cards

I just dropped a new video breaking down the exact methods that transformed my clients' marketing from ignored to irresistible.

1) The "Day in the Life" flip shows prospects you understand their daily nightmare

Instead of: "Our AI-powered dashboard streamlines workflow efficiency..."

You'll say: "It's 9 AM. You've got three different spreadsheets open, trying to figure out if your team is on track..."

This isn't just better copywriting. It's the difference between being ignored and having prospects say "This is exactly what I've been looking for."

2) The "Perfect World" contrast makes them desperate for your solution

Forget "Imagine being more productive!"

Try: "Imagine walking into your next team meeting with a single dashboard that shows exactly who's doing what. No more awkward silences when your boss asks for updates. No more late-night Slack messages trying to track down missing deliverables."

3) The "Secret Confession" technique creates instant trust

Your prospects are thinking things they won't say out loud:

* "I'm charging clients for 10 hours of work that should take 2..."

* "I have no idea what I'm doing and I'm afraid everyone will find out..."

* "Nobody actually enjoys writing performance reviews..."

When you acknowledge these hidden thoughts, you create instant connection.

4) The "Money Math" story justifies any price point

Instead of vague ROI promises, show them:

* How many browser tabs they have open right now

* The 10 minutes lost switching between each one

* The 5 hours wasted per week

* The $12,000 per year in salary cost just from tab-switching

Suddenly, your $200/month solution looks like a bargain.

5) The "Insider Secret" approach makes them feel like they're finally in the know

"The dirty secret of the CRM industry is that they want you to need a full-time admin. They want their software to be so complicated that you have to hire someone just to manage it. Because once you've hired that person, you're locked in."

Now you're not just selling software. You're exposing truth.

Your homework: Transform your marketing in the next 10 minutes

* Open your homepage

* Count how many sentences start with "We" or "Our"

* Rewrite each one starting with "You" instead

* Watch how your message transforms from bragging to conversation

The brutal truth about startup growth

Your features don't matter as much as you think.

Your tech stack doesn't matter as much as you think.

Your "innovative solution" doesn't matter as much as you think.

The only thing that matters is whether you can show prospects that you understand their problems better than they do.

Watch the full video:

Cheers,

Jordan P. Anderson

P.S. There are 10 emails that you should be sending every single month if you want to grow your startup…here they are: ​LINK​

Hey there,

Jordan Anderson here.

Just recorded a detailed breakdown of the funnel we use at Nice Slice Studio.

Took me 6 months to build, test, and perfect.

Today, I'm sharing every single detail…

The basic funnel structure

Here's the thing about funnels - they're never really "done."

But after 6 months of tweaking, we've found something that works consistently.

The basic flow is YouTube → Email → Calls → Services.

Simple on paper. Powerful in practice.

The only two links that matter…

Here's something that shocked me during testing:

Only the top two links in your YouTube description matter.

Everything else? Might as well be invisible.

Here's why: Less than 20% of viewers ever click "show more."

Those fancy link trees at the bottom? Waste of time.

Free vs. paid product links…

In those two precious link spots, we put:

1. A free product (all our training)

2. A paid product (under $99)

Why this combo? The free product captures emails. But the paid product? That's my secret weapon for finding serious buyers.

The "Email Capture" strategy that actually works…

Most people make a rookie mistake: They ask for too little up front.

For our free product, we require email, phone, and account creation. Sounds like a lot, right?

But here's why it works: We're giving access to ALL our training. The trade makes sense.

The "5-in-20" email sequence

This is where it gets interesting.

We send 5 emails in the first 20 minutes after someone opts in.

Not a typo.

Twenty minutes.

Each email has a specific job:

1. Deliver what they asked for (super short)

2. Present the real problem

3. Agitate that problem

4. Show the solution

5. Make an offer

The 25-Day email sequence

After those first 5 emails, people either buy our paid product or enter a 25-day sequence.

These 25 emails all point to one thing: our $99 product. Why? Because if they haven't bought after seeing it from 25 different angles, they probably won't.

99% of this will fail & that’s okay…

Here's a hard truth: 99% of people who enter your funnel aren't qualified to work with you.

For us, we're looking for startups that need launch help. That's a tiny slice of our total audience.

Dump them into your newsletter bin…

If they don't buy after 25 days, they go into our newsletter list.

We email every weekday. Sometimes twice. Soon, maybe even weekends.

Why? Staying top of mind matters more than being polite.

Every startup should be driving calls, live training, and cash events…

Every week, we push three things:

1. Strategy call bookings

2. Live training events

3. Monthly “cash” events

These aren't random. They're strategic touchpoints that build trust.

Monthly “cash” events are…

Here's something smart: Create monthly "cash injection" events.

Could be a special service package, a limited-time offer, or a quick-win product.

Why?

Because consistent cash flow beats waiting for big projects.

The 1st date…

Never pitch high-ticket services in cold emails.

Instead, focus on getting calls booked.

That's where the real magic happens.

The Numbers That Matter

Ready for the crazy part?

This whole system only needs:

* 2 leads per day

* 10-15 people per week

* Consistent content

That's it.

Our phase two looks like this…

Next step? We're adding an appointment setter to:

* Call new leads within 24 hours

* Qualify prospects properly

* Book strategy sessions

But only after the automated parts are running smooth.

Want to See It All in Action?

I recorded a detailed walkthrough of this entire system.

Watch it here:

Drop me a comment and let me know what you think.

- Jordan

P.S. Which part of this funnel surprised you most? Hit reply and let me know.

Trust me, I've been there, and it sucks. But here's the thing - it's not the end of the world. In fact, it might just be the start of something amazing.

I'm Jordan, and I've been a part of 200+ product launches. And in that mix - not every one was a standout winner. But you know what? Each one taught me something valuable.

So today, I'm going to share with you the five things I do every time a launch goes south. These tactics have saved my ass more times than I can count.

It's Not Personal

But first things first, let's get real. Let's get a little personal. You can't take this launch personally.

A failed launch does NOT mean you're a failure. It just means something didn't work. Maybe your timing was off, or your message didn't hit right. Or maybe it was the wrong offer to the wrong person. Whatever it is, we're going to fix it.

My First Major Flop

Now, let me tell you about my first major flop.

I spent six months developing this personal branding course. I had it jam-packed with "value" and hours of lessons. I shot the videos in 4K. I snuck into a professional studio to film it all. I was so confident, I even hired a web designer to make the course site look professional.

Launch day came, and... nothing. I mean, my wife didn't even download it.

So if I were to turn back time and try to save that launch from falling flat and getting zero customers - here's what I would do, now that I'm a little bit older and a touch bit wiser.

Five Ways to Save Your Failed Launch

1. Talk to Everyone Who Will Listen

Not just potential customers, but anyone who'd give me five minutes. Friends, family, that guy at the coffee shop. Ask them what they think about the problem you're trying to solve. Turns out, I was solving a problem nobody really had.

Here's what you do: Get on every platform you can. Email, social media, hell, even go old school and text an old friend. Ask people what they think. Find the communities where your audience lives. Don't just stick to where you want to go.

Ask genuine questions that get to the heart of the problem. It's not questions of "would you buy my product?" It's questions like "What is your biggest frustration currently with BLANK?"

And actually fucking listen. Don't defend your product. Don't lead the witness.

Let me give you an example. I spent a whole day sending video DMs on Twitter to Founders. I was asking them about their thoughts on Product Hunt. Is it worth it? I learned more in those 22 conversations than I did in 6 months of "building in private". People opened up about their real struggles with Product Hunt, and none of them matched what my agency was doing. It was a wake-up call, but a necessary one.

2. Rewrite Everything

All my product descriptions, my emails, my social posts, website sales copy. Everything. I realized I was talking about features when I should've been talking about benefits.

In many parts of my sales copy, I was too quick to jump into the sales pitch rather than setting up the problem.

Your job: Take a hard look at how you're describing your product. Are you telling people what it does, or are you showing them how it'll make their lives better? Are you poking at their problems? Big difference.

I'll never forget sitting down to rewrite my course's sales page. At this point, I've probably re-written that page about 11 times.

So when you're in launch mode - get feedback, watch your users on your site, and then rewrite the copy where people are falling off. If people aren't even making it past the hero section at the top, then focus your efforts there.

3. Find Your Real Audience

Turns out, the people I thought would love my product didn't give a shit. But you know who did? A completely different group I hadn't even considered.

For my online course - Million Dollar Edit. I was going to train up-and-coming video editors, and teach them how to edit faster and become more efficient freelancers so that I can get more clients.

And the more I ran the Million Dollar Edit, the more I saw that a new type of student was walking in the door. It was small business owners who wanted to train their junior video editor on how to edit faster and better.

And after talking with these new customers, I made the pivot. And my online course went from $1000 a month to $10,000 a month.

What you need to do: Look at who's actually showing interest in your product. They might not be who you expected. And your first guess is usually wrong.

Be ready to pivot your entire approach to reach these people.

By changing who you originally served – you are not a sellout. You are not a failure.

A lot of founders will die on this hill because they want to help one specific type of person. Even if that person isn't buying.

And if you are one of those founders – I have a question for you. What's it like being broke?

4. Ask for Brutal Honesty

I reached out to the few people who did try my product and asked them to be ruthlessly honest. It was hard to hear, but man, was it valuable.

When these customers are at the checkout, make sure you're collecting both their email and phone number.

And then, once these people do become paying customers, I want you to text them on day one. I want you to text them on day seven. And I want you to text them on day 10.

When a customer first walks in the door and they've paid you, that is open and free permission for you to text them and ask them who they are, what is going on in their life that brought them there, and what problems are they currently facing?

Because everything that they say in those text messages, you are going to take that and rework it into your sales copy, into your social media posts, and into your email marketing.

Why do we need to reinvent sales copy when we can just speak like our customers by using their exact words?

Now in those text conversations, you are going to get some brutal feedback about your app.

In this case, unlike what I said at the beginning of this video, I do want you to take their feedback personally. Because this is the only way for it to stab you in the chest and get you off your ass and start improving your product.

Their feedback should keep you up at night.

5. Keep Going

This is the hardest part. When everything's going wrong, it's tempting to quit. But here's the truth - every successful entrepreneur has been where you are right now.

What you gotta do: Remember why you started this in the first place. That passion, that belief - hold onto it. Use it to fuel you through the tough times.

Keep hacking at it to find your ideal customer.

I'll be honest, there were days I wanted to quit. Days when I felt like a total failure. I had built up this launch. I made all the graphics and videos. Everything was scheduled to post. And when all the dust settled. Not a damn thing happened.

But then I'd remember why I started - to help my clients. Be beholden to your clients.

Now, let me be clear - this last note isn't a quick fix. It took me months to turn things around. But you know what? That "failed" course launch ended up being the best thing that ever happened to me. It forced me to really understand my market, to make a product people actually wanted.

The Truth About Entrepreneurship

Here's the thing about entrepreneurship - it's not about never failing. It's about how you handle failure when it happens. And trust me, it will happen. To everyone.

The ones who make it are the ones who get back up, learn from it, and make the right changes.

And you have to do all three. You have to get back up. Actually learn from it. And make the right changes.

I remember the day things started to turn around. I got a sale from a user - a small gym owner who wanted to start making more videos. They left a video review. Bookmarked that. And it reminded me why all the struggle was worth it.

Closing Thoughts

So, if you're sitting there right now, looking at your failed launch and feeling like crap, I get it. Hell, some days I'm still there. But I need you to do something for me. Take a deep breath, remember why you started all this in the first place, and then get to work.

Talk to people - and I mean really talk to them. Not just about your product, but about their lives, their struggles. That's where you'll find the real gold.

And if you're thinking about making a launch video - watch this right here. This is a full course. I show you how to make your next 90-second keynote video from scripting, recording and editing.

If you're a startup founder with less than 11 employees, and you're stuck on the content hamster wheel, putting off your big launch because you don't know where to start...

I've got good news.

You don't need fancy marketing, or a huge team to land your first 100 customers.

You just need a proven recipe and the guts to execute it.

That's exactly what I'm sharing in my live training this Thursday at 8:30 PM EST:

"The ONLY Launch Calendar You Need in 2024 if You're a Startup Founder"

REGISTER HERE

Here's a sneak peek of what you'll learn:

* The simple 10-day launch framework that's generated $50M+ in revenue

* How to create massive buzz and anticipation before you even launch

* The must-have emails that get people scrambling to buy

* Insider secrets to keeping the sales momentum going post-launch

* And so much more...

This isn't your Dad’s fluff-filled webinar.

We’ve used these strategies on over 200+ product launches - bringing in $50M in revenue for our startup clients.

Strategies that have helped me generate over $150,000 in my own businesses.

And the best part? It's 100% free.

👉 Click here to reserve your spot now:

REGISTER HERE

Look, I know you're wearing a lot of hats right now.

You don't have time for generic advice or complicated marketing schemes.

You need something that works. Something simple, proven, and easy to implement.

That's what this training is all about.

So if you're ready to do the real work it takes to launch your product and land your first 100 customers...

I'll see you on Thursday at 8:30 PM EST.

REGISTER HERE

Cheers,

Jordan P. Anderson

Co-Founder, Nice Slice Studio

P.S. These are the same insider strategies we use with our top-paying clients. And you're getting them for free. Don't miss out - register now before it's too late.

Watch the video.

Join us this Thursday LIVE @ 8:30PM EST

Go here: https://lu.ma/jordanpanderson

See you tomorrow.

Jordan A.

I want to talk to you about a concept that might be holding you back from getting your first 100 customers.

The #1 reason why startup founders fail to launch, fail to get new customers - is that they are too fancy…

Their fanciness and polish when it comes to every part of their marketing is what is holding a lot of startup founders back. It's what held me back for quite a few years before I got my first 100 customers, before I got my first 1,000 customers.

I read this a long time ago in one of Dan Kennedy's books. He talks about Suits vs. Work Boots.

"Suits" are those who prioritize appearance and polish over substance and action, while "Work Boots" are those who roll up their sleeves, get their hands dirty, and focus on getting things done.

💪 Principle #1: Focus on Immediate, Tangible Problems

I believe in solving real problems. Today's problems. If it doesn't matter to the customer right now, it doesn't matter at all.

Be your customer's paramedic - not their physical therapist.

What's the pain point?

What's broken? Let's fix that.

I trust problems I can see.

If I can't touch it, I'm not worrying about it. Fix what's in front of you, then move on to the next.

🗣️ Principle #2: Speak Your Customer's Language, Avoid Jargon at All Costs

I have zero interest in impressing anyone. Especially with fancy language or insider terms. If my customer can't understand me, then how are they going to buy from me?

Jargon is a way of hiding. It's a smokescreen.

I don't need to sound smart—I need to be understood.

If you can't explain what you're doing in plain words, you're either overcomplicating it or don't actually understand it. People like simplicity because it's honest. It cuts through the noise.

My customers are people, not industry experts. I talk like a person. Like them.

🔧 Principle #3: Embrace the "In the Trenches" Mentality

I'm in the trenches.

I'm not above the work, and I don't pretend I am. If you're running a startup, you're in the dirt with me.

You have to get your hands dirty.

You have to know your product inside and out. You have to know your customers inside and out.

And trying to be above it all - that's a suit's mentality.

🚀 Principle #4: Launch Fast, Use Hype to Your Advantage

I don't wait for perfect. Launching something new has been the easiest way I've found to build an audience.

Every time I go to launch a new product, a new video, a new anything - I have an excuse to shamelessly put myself in front of my clients.

Momentum is everything. It feels like something is moving. Something is changing. It's the difference between watching a river and watching a swamp.

Every launch teaches you something.

I learn faster by doing than by perfecting. Suits want everything polished first. Work boots know rough around the edges is where the action happens.

🛠️ Principle #5: Master Tools Before Outsourcing

I don't outsource what I don't understand.

If I don't know how the tools work, I can't manage the people using them.

I like to be in the trenches as much as possible but when I do outsource - I first have to know the process.

Know the tools. Because this is the easiest way that I've scammed myself.

Knowing how to edit videos or how to edit a website - I can then speak to the freelancer with some level of confidence instead of being a helpless person floating on a raft.

I know when you're BS-ing. I know when you're overinflating the process.

🌟 Principle #6: Take a Stand—Show the Mud and Scratches

I don't hide behind fancy designs. If there's mud on my boots, I let you see it. Suits hide. They gloss over flaws, inflate the truth, and sell you the shine, not the substance.

I want to tell the truth about my product.

And every time that I've done this, I've gained a higher level of respect from my clients.

Is this delayed?

Is this new thing coming soon?

Is this thing broken and I knew about it?

Yes.

And I'm upfront about it. I'm working on it and I'm going to tell you personally when it's up and running.

Your customers know when you're patting their pretty little head. They can smell it.

So ditch the suit and tie.

Roll up your sleeves.

Get messy.

That's how you'll connect with your customers and win their business.

These principles helped me land my first 100 customers, and I know they can do the same for you.

Cheers,

Jordan P. Anderson

P.S. Live Event this Thursday at 8:30 PM EST

How to Launch in 10 Days (or Less)

Register Now: https://lu.ma/5tng17fc

I just wrapped up our Nice Slice Studio live training.

And yes, for the first 7-minutes I was muted.

But I did that on purpose…

Just to show you guys the power of audio vs. video.

Yeah…

Exactly…

Here’s the replay: LINK

Or click the button down below…

Great show!

See you all next week.

Next week’s event: The 10-Day Launch

Register here: https://lu.ma/5tng17fc

Cheers,

Jordan P. Anderson

How to Setup Your Home Studio ↓

Register to watch the training: LINK

Live tonight at 8:30PM EST

Or go to https://lu.ma/n8puuz8s

See you tonight!

- Jordan A.

Hey friends,

It’s Jordan.

Let’s get into it:

How to Make a Killer Product Demo Video (That Actually Closes Customers)

Okay, guys, let's talk about something that's been on my mind for a while.

There's this video I've had in my swipe up for quite some time. It's a 37-minute boring video, but hear me out - it closes thousands of customers.

It even closed me as a customer four years ago.

The Video That Changed My Mind About Product Demos

I'm talking about the product tour for Hey.com, starring Jason Fried, the CEO of 37signals.

Now, I know what you're thinking.

"Jordan, a 37-minute video about email? Seriously?"

But trust me, this is one of the most powerful marketing videos I've ever watched.

And I think you, as a startup founder, could really benefit from using the techniques in this video.

But first!

Register for FREE: https://lu.ma/n8puuz8s

This Thursday @ 8:30PM EST

Why This Video is Pure Gold

Let's break it down:

1. It's founder-led

Jason Fried, the founder himself, is showing you around. That's add credibility. That builds trust with the viewers.

2. Problems, problems, problems

Throughout the video, Jason's constantly harping on all the pains that come with email.

You're sitting there nodding your head, thinking, "Yes! This is exactly what I deal with!"

3. Show, don't tell

We talk about this all the time in filmmaking. Don't just tell me how cool your app is - show me!

4. It's us vs. them

Hey.com vs. the status quo.

It's not just another email app; it's a revolution against Gmail and Outlook.

5. It's digestible

Yeah, it's 37 minutes long, but you don't need a Ph.D. to understand it.

No fancy language, no buzzwords. Just straight talk.

6. Fake “Real-world” scenarios

Jason's not just throwing features at you. He's showing you how Hey.com fits into your life.

And even if you don’t have customers, you can still create these scenarios.

7. The 'why' comes first

In the first 60 seconds, Jason lays out why they made this thing. It sets the stage for everything that follows.

8. It's opinionated

Jason's not afraid to take a stance.

He's telling you, "This is how email should work, period."

9. Handles objections like a pro

As you're watching, you start thinking, "Yeah, but what about...?"

And boom! Jason's already addressing it.

10. It's empowering

This isn't just about making email easier. It's about giving you control over your digital life.

How to Make Your Own Killer Demo Video

Alright, so you're fired up and ready to make your own video. Here's how to do it:

1. Outline your 3-5 best features

Pick your top 3-5 features. Don't try to cram everything in.

2. Set the stage

Find a quiet spot with decent lighting. You don't need a fancy studio setup.

3. Nail that intro

This is where you hook 'em. Practice this part until you can do it in your sleep.

4. Walk 'em through

Spend about 30 minutes showing off your app. Start with your best feature and work your way down.

5. Wrap it up with a bow

Recap the good stuff and tell people exactly how to get their hands on your app.

6. Edit smart

Keep it simple. No need for crazy effects. Just make sure that intro is rock solid.

Remember, this isn't a tutorial video. You're not teaching people how to use every little setting. You're showing them why your app is going to change their life.

The Bottom Line

Look, if you can take something as boring as email and make it sexy, imagine what you could do with your app.

So here's your homework: Go watch that Hey.com video.

But don't just watch it as a potential customer.

Watch it like a marketer. Analyze it. And then take what you've learned and use it for your startup.

Cheers,

Jordan P. Anders

PS - Build Your Perfect Home Studio: https://lu.ma/n8puuz8s

This Thursday @ 8:30PM EST

This Thursday @ 8:30pm EST

Discover how to create studio-quality content from your home office.

Join our live workshop Thursday @ 8:30PM EST.

Grab your seat now 👈

Transform Your Home Studio: Expert Advice from Jordan Anderson

Are you tired of endlessly scrolling through B&H, Amazon, or Best Buy, searching for the perfect camera gear?

Overwhelmed by the countless "Best Podcast Mic of 2024" videos on YouTube?

STOP!

Breathe…

Your Gateway to Pro-Level Home Studio

Mark your calendars for this Thursday at 8:30 PM Eastern.

Whether you're a budding content creator or a full-fledged company looking to upgrade, this training is for you.

What to Expect:

* Comprehensive gear recommendations for every budget

* Step-by-step guide to setting up your home studio

* Tips and tricks to achieve a professional look and sound

* Solutions ranging from budget-friendly options to high-end $10,000 setups

Gone are the days of decision paralysis and information overload.

Jordan's expertise will guide you through the maze of options, helping you make informed decisions that align with your goals and budget.

Why This Event is a Must-Attend:

1. Tailored advice for various budget ranges

2. Insider tips on achieving a professional aesthetic

3. Time-saving recommendations to fast-track your setup

4. Live Q&A opportunities with Jordan

Podcast, YouTube, Pitching Investors, Ads…it all needs a badass studio.

Whether you're looking to upgrade your podcast setup, enhance your video production quality, or create a professional workspace, this live stream has got you covered.

See you there!

Join our live workshop Thursday @ 8:30PM EST.

Grab your seat now 👈

Cheers,

Jordan P. Anderson

TLDR

* Speed to action is the key philosophy that has driven my success

* Speed to learning and speed to execution are crucial

* Don't get stuck in endless learning mode; balance learning with doing

* Embrace a healthy ego and self-belief

* Believe you're the one to execute your vision

* Iterate quickly, run tests, and don't be afraid to make mistakes

Good morning.

I wanted to talk today about a philosophy that I've been thinking about.

It's a philosophy that I've had throughout my career…

I don't know if it's survivor's bias or if I'm here today and I've gotten where I've gotten because of this one philosophy…

And that philosophy is speed.

But first…

The Secret Weapon Every Startup Founder Needs

Discover how to create studio-quality content from your home office.

Join our live workshop Thursday @ 8:30PM EST.

Grab your seat now 👈

Speed to Action

Now, I don't mean being fast at finishing your work or being fast at doing something.

I mean speed to action.

You have an idea, you have a strategy, you put your goals together, you put your little sprint together.

How quickly can you execute that?

Can you do everything within a couple of days?

That's been my overarching philosophy in work, running a business, even being a full-time employee.

Speed to Learning and Execution

With speed to execution, I think there are a couple of things inside of it.

One is speed to learning how to do something and not being afraid of kind of going out into open water and trying to figure something out, something that is unknown.

A lot of folks can get paralyzed by that.

They will just not know.

For example, this year, I learned how to use Framer.com.

I've never used it before.

I thought, “Well, I don’t wanna get left behind not knowing this skill.”

So with Framer, for example, it is watching every video I can and then watching, testing, watching, doing, watching, testing.

It's not just study, study, study, read a book, watch all the videos.

It's study it, understand it, and then try to do it in your everyday life.

I think a lot of people get addicted to learning.

I was addicted to learning.

Two years ago, I had my “reading habit” where in one year, I read 50 books.

That sounds impressive…

But really it was more procrastination.

Instead of doing the thing, I just wanted to learn how to do the thing.

I just needed one more book to understand how this works.

And then once I understand how this works, then I can go and execute, then I can start taking action.

Cut all that out.

My advice is to cut out that habit.

It's about how quickly can you learn to do a skill?

How quickly can you become adept at using that skill?

And then the other side of the coin is how quickly can you execute?

How quickly can you take that knowledge or that idea and put it into action or put it into a test?

Iterating and Testing in Your Business

If you're a startup founder right now, how quickly and how many tests can you run this year?

We have 100 days left this year.

How many small little tests can you run?

Little experiments.

Because you don't know what will work or what won't work unless you test it, unless you are fast enough to get it up and running.

So if you are a technical founder, for example, and marketing is something that is a foreign language to you, how quickly can you learn marketing?

Can you take an online course real quick, study everything, download a kit and be good enough at marketing to where you could at least follow the steps?

It's almost like a recipe.

You don't have to become a master chef…

But can you study it, watch enough food videos, and then read the recipe and say, okay, from a couple of videos that I watched, I think I can do that and do it sloppily, make mistakes along the way, not be perfect on the first attempt.

It would be insane to get it perfect on the first attempt.

So how can you do that?

How can you take that knowledge, apply that knowledge, test it out, learn from it, and then do it all over?

The Role of Ego and Self-Belief

And the last thing that's unsaid with this, and speaking personally about how I've done it in my career, is yes, it's speed, execution, iterating, learning quickly, all of that.

But I think underneath all of that, you have to kind of be obnoxious.

I won't say narcissist, but you have to have this—

I thought about what Casey Neistat said a long time ago in one of his videos about why the vlogger, when you're vlogging, or I think he was talking about like talking in public, he's like, you have to have a level of ego to believe that you are the person to be doing this, to believe that it's my job or I'm the one that's going to do this, or I believe I'm the only person that can do this.

You have to have that level of ego and not let it be a negative thing, but use it to your advantage.

So if you are egotistical or you're not egotistical, for me, I'm a little egotistical, but I can be aware of my ego.

I can have a little self-inflated ego and use that self-inflated ego to my advantage and not let my big ego get in the way of doing what I want to do or trying to execute.

But it’s taking that ego, harnessing it and blasting it towards a positive direction you want to go in life.

I believe I can launch this startup.

I believe now is the time to share this with my audience.

I believe I can make an impact.

Because this is the moment, this is what I believe that we need to be doing right now, and we are the people to do it.

That's the attitude you have to have.

So it's speed, execution, iterating, learning fast, but underneath all that, kind of pushing it all up, is this self-belief that I can do this and I'm the one to do this.

Not that I can do this or I have motivation and I believe in myself.

It's I am the one to do this.

It's me.

I'm the only one that can do this.

It's just me here that can do this.

A little bit more intense, but it works.

That's how I do it.

That's how I approach life.

So let's wrap it up there.

That's our life lesson for today.

Go execute, believe that you're the one, iterate, do it all over again, test, make mistakes.

Don't be perfect.

We'll see you on the next one.

So, what camera should you buy?

Join our live workshop Thursday @ 8:30PM EST.

Grab your seat now 👈

102 days left in the year. Time for a different approach to goal-setting.

* 🎯 Ditch the guessing game of annual planning

* 🏃‍♂️ Embrace the power of 2-week sprints

* 💪 Focus on projects, not vague “million dollar goals”

* 🧠 Leverage your average day for consistent wins

* 🚀 Make the next 100 days count

Why Your Annual “Goals” Aren't Cutting It

Setting a goal to make $100,000 this year or land 10 clients sounds great.

But how?

You end up playing a guessing game, trying to reverse-engineer your way to success.

It's a recipe for stress and disappointment.

The 2-Week Sprint

Here's what's working for me and Doran at Nice Slice Studio:

1. Set realistic, push-yourself-a-little project lists for 2 weeks

2. You’ll end up achieving 80-90% of what you set out to do

3. Review, adjust, and plan the next sprint

No more endless to-do lists. No more vague yearly goals. Just focused, achievable projects that compound over time.

Imagine knocking out 20-25 big projects in a year…

That's the power of consistent 2-week sprints.

You'll look back and say, "Holy shit, I achieved a lot this year."

What I’m working on now: Your 100-Day Game Plan

We've got 100 days left in 2024.

I’m putting together a 100 Day Goal Setting Workshop for next week on CreatorU

Here's how to make them count:

1. Break it down into three 1-month sprints

2. Define 3 big achievements for each sprint

3. Create your "average day" template

4. Review past mistakes and develop contingency plans

I hope you have an "Average Day"…

Forget striving for perfect days.

Define your ideal average day:

- Wake-up time

- Content creation goals

- Client interactions

- Email targets

Make your average day consistently great, and watch your success compound.

Things will go wrong. Expect it.

The holiday season is coming.

Family visits, parties, travel.

How will you stay on track?

Build contingencies into your plan. Know your typical traps and bad habits. Have a backup plan for when life inevitably throws curveballs.

Your Next Move

1. Map out your next 100 days

2. Break it into three 1-month sprints

3. Define your ideal "average day"

4. Join our workshop next week to refine your plan (details coming soon)

Remember, while everyone's waiting for January to kickstart their goals, we've got a 100-day head start.

Let's make them count.

Cheers,

Jordan Anderson

P.S. Got questions about this approach? Hit reply. I read every email you guys send me.

The 5:30 AM Grind: Building a Future They Can't Take Away

It's 6:06 AM. I've been up since 5:30, and honestly, I didn't have a plan when I first opened my eyes. But here I am, fingers on the keyboard, mind racing with possibilities.

Why am I up this early?

It's simple: I've got to build a better future for my wife and our twin boys. By 2025, I want Nice Slice Studio hitting $250,000 in revenue. It's not just a number. It's freedom. It's security. It's knowing that I carved out our path, not some job, not the world, not my peers.

Squeezing Life's Juice in the Quiet Hours

Look, I can't run at 99mph like I used to.

Two toddlers, a full-time job, and this burning desire to build something meaningful - it's a juggling act. But these early morning hours? They're gold. It's 1-2 hours of pure, uninterrupted hustle.

You've got to carve out that time.

You've got to squeeze every drop of productivity from those precious moments. Because let's face it, once the day starts rolling, it's a whirlwind.

YouTube: The Customer Magnet I Never Knew I Needed

Tonight at 8:30, I'm doing this live YouTube training.

Why? Because I've stumbled onto something that's changing the game for me, and I think it could do the same for you.

YouTube isn't just another marketing channel. It's a customer magnet. I've seen it work for SamCart - helped build their channel into a $150M SaaS powerhouse.

Now, I'm applying those lessons to Nice Slice Studio.

Here's the kicker: it brings in customers consistently without killing your passion for your product. No more content hamster wheel. No more shouting into the void.

Battling the Ghost of Yesterday's Me

Every morning, I'm not just competing against the world. I'm in a cage match with yesterday's version of myself. That younger Jordan who thought he could do it all, who didn't know his limits.

It's not about puffing out your chest anymore. It's not about being the loudest "expert" in the room. It's about progress. Real, tangible progress.

Stripping Away the Expert Facade

I've been a slave to this idea that I need to be the polished "expert" all the time. Content, value, value, value. But you know what? I'm calling BS on myself.

I'm not going to plaster my family all over the internet.

But my journey in building Nice Slice Studio? The ups, the downs, the 5:30 AM doubts and breakthroughs? That's fair game.

It's time to strip away the facade. The non-polished Jordan is stepping into the spotlight. Because maybe, just maybe, that's the Jordan that can actually help someone else on this crazy startup journey.

Why Tonight Matters (8:30 PM EST Live Training)

Look, I'm not promising some magic bullet.

But if you're a founder drowning in the content creation hamster wheel, postponing your big launch because marketing feels overwhelming - I get it. I've been there.

Tonight, I'm sharing the YouTube strategy that's changing the game for me. It's not about becoming a YouTuber. It's about leveraging what you already know to attract customers while you sleep.

Join the Live Training at 8:30 PM EST

No frills.

No expert posturing. Just real talk about how to use YouTube to fuel your startup's growth.

Can't make it live? Sign up anyway. I'll send you the replay. LINK

Cheers,

Jordan P. Anderson

P.S. Remember, while everyone's waiting for January to kick-start their goals, we've got a 100-day head start. Let's make them count.

Jordan here. It's 7:45 AM, and I've been up since 5:45 working on some ideas for Nicely Studio. Thought I'd take a moment to share what's been on my mind lately.

I'm Jordan Anderson, and today, I'm doing something a little different.

Instead of my usual startup advice, I want to share a more personal story.

It's about how a simple shift in my approach to business changed everything for me – and how you might find similar freedom in your entrepreneurial journey.

Why I'm reflecting on my business at 5:45 AM during my birthday week 🌅

It's September 17th, and I'm turning 32 this Saturday. Usually, this time of year is when I do a lot of reflecting. I don't wait for New Year's resolutions – my birthday is my time to plan for the year ahead.

This morning, I've been up since 5:45, working on stuff for Nice Slice Studio. As I sit here at 7:45, I can't help but think about how different things are now compared to a year ago.

The entrepreneurial hamster wheel that led me to burnout and disillusionment 🔥

Not too long ago, I was juggling multiple projects, constantly chasing the next big thing. My days were filled with:

• Launching product after product

• Running endless ad campaigns

• Feeling guilty about abandoned projects

• Riding the entrepreneurial roller coaster

I struggled to wake up with any sort of excitement. The passion that once fueled me was fading fast.

How a casual conversation sparked the idea for Nice Slice Studio 🚀

Hungry for a change, I decided to start building Nice Slice Studio with my partner, Doran. We didn't have a clear goal – we just knew we needed something different.

We set ourselves a challenge: build a video ad service that could help startups grow. Looking back, it was a bit like "accidental pivoting." We took our experience from our day jobs, distilled it into a service, and offered it to clients who needed it most.

The unexpected message that confirmed we were on the right track 💡

After working with our first few clients, I got a message that changed everything. Someone asked if we could help with their YouTube strategy. Coincidentally, I was working on a YouTube webinar that same week.

I was floored. It felt like confirmation that we were on the right track.

Nine months of intense focus: How I built Nice Slice Studio from the ground up 🧘‍♂️

Fast forward to today. I've spent the last nine months in what I call "monk mode," fully focused on building out Nice Slice Studio.

Here's what I've been up to:

• Moved JordanPAnderson.com to Substack for better reach

• Spent the last 9 months building a funnel for Nice Slice Studio

• Created lead magnets, online courses, and email sequences

• Planned a YouTube webinar to help startup founders grow their businesses

• Migrated all my courses from Podia to Whop.com

Why I'm opening up about my personal entrepreneurial struggles and victories 🤝

You might be wondering, "That's great, Jordan, but why are you telling me this?"

Because I want you to know that it's possible to create the kind of freedom and focus that allows you to build something truly meaningful.

When I stopped chasing every shiny object and committed to one vision, everything changed.

From Million Dollar Edit to Nice Slice Studio: The power of sustainable focus 🎯

Remember Million Dollar Edit, the product I mentioned earlier? That brought in $153,000 – my first big online success.

But it also taught me a valuable lesson about burnout and the importance of sustainable growth.

Now, with Nice Slice Studio, I'm seeing clients achieve real growth, whether they're solopreneurs or running startups.

And the best part? I'm building this business in a way that aligns with my values and long-term vision.

How committing to one vision transformed my business and reignited my passion 🌟

I can confidently say I'm building a business today that I could only dream about four years ago. And none of it would have been possible if I hadn't accidentally ventured into video marketing and decided to stick with it.

That's why I firmly believe focusing on one thing and seeing it through is the best decision any entrepreneur can make.

Three ways you can apply my lessons to create a more fulfilling entrepreneurial path 🚀

If you're looking to:

• Build something that lasts

• Create a career with real impact

• Find a truly fulfilling entrepreneurial path

I encourage you to take that first step. Commit to your vision, just like I did with Nice Slice Studio.

Looking Ahead…

I'm all in on Nice Slice Studio now. No more jumping from project to project. I'm thinking in terms of two-year goals now, which feels both exciting and daunting.

Thanks for letting me share this personal update. I'm excited to see where this journey takes us next.

I'm considering making these updates a regular thing. Maybe daily? Maybe weekly? Let me know if this is something you'd find valuable.

As always, I appreciate you taking the time to read this. Your support means a lot, even if I don't always say it.

Cheers,

Jordan

P.S. If you missed the memo about the move to Whop.com, no worries. Just drop me a line, and I'll get you sorted.

Show Notes (for those who like timestamps):

[00:00:00] - Early morning thoughts and context

[00:00:41] - Birthday reflections and annual planning

[00:01:21] - The move from Podia to Substack

[00:03:16] - Upcoming YouTube webinar details

[00:04:48] - Nice Slice Studio's origin and growth

[00:10:22] - The transition to Whop.com

[00:14:39] - Dealing with legacy products and past successes

[00:16:02] - Long-term planning for Nice Slice Studio

[00:18:52] - Reflections on AI's impact on personal branding

[00:21:21] - Closing thoughts

Download the Whop app: https://apps.apple.com/us/developer/whop/id1600181494

See you on the inside,

Jordan P. Anderson

Jordan P. Anderson here again.

The 5-second test that makes or breaks your sales page...

Let’s be honest: your sales page isn’t living up to its potential.

But don’t worry – we’re going to fix that.

Here’s the unvarnished truth about sales pages: They’re not about fancy design or clever wordplay. They’re about one thing: converting visitors into customers. Every element on your page should serve this singular purpose. If it doesn’t, it needs to go.

Let’s break down the key elements of a high-converting sales page and see where you might be falling short.

1. Your Hero Section Needs a Makeover

You’ve got 5 seconds to make an impression.

That’s it.

In those crucial moments, you need to grab attention, spark interest, and compel the visitor to keep scrolling. Most founders miss the mark here. They use vague, uninspiring headlines like “Grow Your Business” or “Innovate Your Workflow.” These generic phrases do nothing to differentiate you or create urgency.

Instead, hit them with specificity and a clear value proposition: “Get Your First 1,000 Customers In 10 Days.”

This headline does three things at once: it targets a specific audience (new businesses), offers a concrete benefit (1,000 customers), and provides a timeframe (10 days).

It’s specific, measurable, and compelling.

That’s the difference between a headline that makes someone yawn and one that makes them want to know more.

2. Prove Your Worth Before You Pitch

Here’s a hard pill to swallow: at this stage, nobody knows who you are.

Your startup? It’s just another name in a sea of companies vying for attention. Trust?

You haven’t earned it yet. So before you start waxing poetic about your amazing features, you need to prove you can deliver results.

How do you do this?

Start with real testimonials, and don’t just use a name and a quote.

Link to LinkedIn profiles or company websites. This adds a layer of credibility and shows these are real people with real opinions. Next, showcase specific results.

Instead of saying “We’ve helped many startups,” say “We’ve helped startups earn $594,500 in launch revenue.” The specificity here is key – it’s concrete, impressive, and believable.

Finally, display logos of companies your customers have worked with. This associative credibility can go a long way in building trust quickly.

Remember: Build trust first, then sell. Without trust, even the best features in the world won’t convince anyone to buy.

3. Get Personal with Your Problem Statement

“Are you struggling to grow your business?”

This kind of generic problem statement is the fastest way to lose your reader’s interest.

Every business struggles with growth. You need to get specific, get personal, and show that you truly understand your target customer’s unique challenges.

Try this instead: “You’re a startup founder with a product you believe in.

But you haven’t launched yet because: 1) You’re overwhelmed by conflicting advice and have no clear starting point, 2) Despite your expertise in your field, you feel like an impostor in the world of marketing and sales, 3) You’re terrified that after all your hard work, no one will buy.” This problem statement speaks directly to the emotional and practical challenges of your target audience.

It shows you understand their specific situation, which makes them more likely to believe you have the solution.

4. Your Solution Should Paint a Picture of Success

Features are important, but benefits are everything. Don’t just tell me what your product does – show me how it’s going to transform my business and my life.

Instead of “Our course has 6 modules and 20 video lessons,” try “In just 4 weeks, you’ll go from ‘stuck’ to ‘launched,’ with a step-by-step plan that eliminates guesswork and leads you to your first 1,000 customers.”

This approach does more than list features – it paints a picture of the transformation.

It addresses the problems you outlined earlier (feeling stuck, not knowing where to start) and provides a clear, tangible outcome (launched with 1,000 customers). When describing your solution, always tie it back to the problems and desired outcomes you’ve identified.

This creates a narrative that your potential customers can see themselves in.

5. Use Bonuses Strategically

Bonuses aren’t just nice-to-haves or afterthoughts.

They’re strategic tools to sweeten the deal and overcome lingering objections. Each bonus should serve a purpose – whether it’s adding extra value, addressing a specific pain point, or overcoming a common objection.

For example: “Bonus: Access to our private Slack channel where successful founders share their launch strategies and offer peer support (Value: $997/year).”

This bonus addresses multiple needs: it provides ongoing support, offers a community (addressing the feeling of being alone in the journey), and gives access to proven strategies from peers.

When crafting your bonuses, think about what else your customer needs to succeed, and how you can provide that in a high-value, low-cost (to you) way.

6. Anticipate and Crush Objections

Every potential customer has objections.

Your job is to anticipate and address each one before it becomes a roadblock to purchase. Common objections include concerns about price, time investment, and effectiveness.

Use price anchoring to address cost concerns: “Most startups spend upwards of $50,000 on their launch, hiring separate experts for strategy, copywriting, and ads. Our comprehensive program gives you all of this for a fraction of the cost.”

This puts your pricing in perspective and highlights the value you’re offering.

For those worried about time investment, emphasize the efficiency of your solution: “Our streamlined process takes just 3 hours a week. We’ve distilled years of expertise into a focused system that respects your time while delivering results.”

Address effectiveness concerns with a strong guarantee: “Test drive everything for 90 days.

If you don’t see measurable progress towards your launch goals, we’ll refund every penny. No questions asked.” A guarantee like this shows confidence in your product and removes the risk for the buyer.

7. Close with Confidence and Clarity

The end of your sales page is not the time for subtlety.

It’s time to bring together everything you’ve presented and make a clear, compelling case for action.

Recap everything they’re getting – your core offer, all the bonuses, the guarantee.

Paint a vivid picture of success: “A year from now, you could be celebrating your successful launch, watching your customer base grow, and finally seeing the fruits of your hard work.

Or you could still be stuck in the same place, watching competitors pass you by, wondering ‘what if.’”

Then, hit them with a clear, impossible-to-miss call-to-action. Make it big, make it bold, and make it benefit-driven: “Click Here to Launch Your Startup and Get Your First 1,000 Customers in 10 Days.”

Creating a high-converting sales page isn’t about tricks or gimmicks. It’s about deeply understanding your customer, clearly communicating your value, and systematically removing every obstacle to purchase. It’s about creating a narrative that resonates and a offer that’s impossible to refuse.

Now, armed with these insights, it’s time to transform your sales page from an underperformer to a conversion powerhouse. Your future customers are waiting.

Cheers,

Jordan P. Anderson

P.S. Want a personalized review of your sales page? Reply to this email with your URL.

And you're the face of your company, so...it's showtime!

But how do I become a natural in front of the camera (without becoming a tool)?

🥵 Go It Alone...

As a cinematographer, I have sat behind the lens as powerful, multinational CEOs sit down and sweat their ass off - trying to get this script delivered properly.

And they were using a teleprompter!

My only thought in this scenario is... "I wish these folks could record this alone in a room without an audience."

🕧 Find the time. Reserve the conference room.

🍕 Send your family off to go get pizza, and take this time for yourself.

💃 So Much Room for Activities...

The best examples of newbies recording themselves is using a screencap software like Loom (https://www.loom.com).

And why do they always look so natural?

Because they have something to do. Sitting awkwardly in your spare bedroom trying to say something witty never works out.

Instead, have something to do, something to show, something to read.

Nearly all of my past livestreams have been led by a slide deck just off-screen.

Here's an example:

🪃 Fail, Fail, Fail...

This is where having a second or third camera battery comes in handy. Hit record, and just let the camera roll.

You're alone in your room - mess it up, start over, start from where you left off.

Only you and your editing software will see all the mistakes.

🎥 Create. Commit.

Much like writing online for the first time, it's scary...you feel like you're free-falling and the whole world is watching.

Hardly.

📚 TAKEAWAYS...

* Commit today that you're going to practice being on-camera.

* Commit that messing up is okay.

* And commit that you'll hit record button more than once.

It’s not by…

❌ Posting 3X per Week

❌ Creating Shorts, or

❌ Publishing at the “right time”

It's this... 👇👇👇

🖼️ Thumbnails....

If you check your analytics, MOST of your viewers are from people that DON’T SUBSCRIBE to your channel. They are new, fresh faces who have no context as to who you are.

So how do we attract cold audiences? With a great hook.

📜 The First Step isn’t Your Script...

“We gotta play the game, and this is the game YouTube wants to play.”

Many content creators believe that a catchy script will hook their audience.

“All the great YouTubers start with great scripts, right?”

Wrong...

Mr. Beast is quoted in the book, "The YouTube Formula," to starting every project - not with the script (or even the title) - but with the thumbnail.

Create the thumbnail and then reverse-engineer your video to fit that thumbnail.

Another YouTuber, Pat Flynn (@patflynn), told me that his team develops up to 10 different thumbnails PER video.

Start every project with your thumbnail.

We gotta play the game, and this is the game YouTube wants to play.

✏️ What about the Title...?

Titles are your 2nd most important thing on your YouTube checklist - but here’s where people get it wrong....

Wasted storytelling space.

We only have so much time and space to tell our stories on YouTube - and we want to maximize our storytelling real estate.

Therefore, don’t repeat your message in your thumbnail and title.

Your thumbnail will read, “1,000 YouTube Tips” and your title will read “1,000 YouTube Tips”.

Wasted real estate.

What other aspects of the story can you emphasize?

Or create curiosity?

“YouTube Tips will 100X Your Channel in 10 Days” -

Now we’re talking…

Thanks for reading!

And if you enjoyed this and want to earn more happiness as a content creator, follow me → @jordanpanderson

I write weekly threads like this on helping content creators make more, earn more, and find more happiness in life.

Subscribe here: https://jordanpanderson.substack.com/

More from @jordanpanderson ⤵️

P.S. - Did you know that you can directly reply to these emails? (All replies are privately sent to my inbox)

📧 If you're a Gmail user, this newsletter may automatically get routed to your "Promotions" tab. To avoid this, just drag the newsletter to your "Primary" tab — and you'll never miss a post.

100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email.

Here’s a Magic Formula for naming any product…It’s with M.A.G.I.C.

M - Make a Magnetic Reason Why ✨

What’s the shorthand, juicy, sexy version of the RESULTS you can deliver with this product? Whenever you’re looking for a reason with your customers, always look for the emotional benefit. Tug at their heart or soothe the soul.

And F*cking Sauce it up!

Weight Loss = BELLY-SHREDDER

Reading Speed = MACH-ONE Page-Flipper

A - Announce Your Avatar ✨

Tell me who this is for and exclude everyone else. Your customers like being in a club all their own, and it makes copywriting SOOO much easier.

Crank open that Marketing 102 textbook you had to buy for $450 to find some of those “marketing persona” names.

Ex. Soccer Moms, Buff Nerds, IPA Enthusiasts

G - Give Them a Goal ✨

Your customers are on a journey. Your product is an accelerator to that journey. Now tell them where they’re headed when they use your product.

The easy, obvious examples: Feel fit, Lose 10 Pounds, Earn More Income. You get it.

I - Indicate A Time Interval ✨

Much like in copywriting - time is on your side. Either add some urgency in your product’s name or turn time into your very own benefit.

Ex. Earn 10X Income in 10 Days or Less

C - Complete with a Container Word ✨

Didn’t know what a container word was, but it’s essentially the tack-on word you use to make this product sound more than just a simple PDF or Zoom Link. Action words, bro.

Ex. Blueprint, System, Masterclass, Challenge.

Credit to Alex Hormozi (@alexhormozi) and his book $100M Offers - https://amzn.to/3C31f7w

Jordan P. Anderson

P.S. - Did you know that you can directly reply to these emails? (All replies are privately sent to my inbox)

📧 If you're a Gmail user, this newsletter may automatically get routed to your "Promotions" tab. To avoid this, just drag the newsletter to your "Primary" tab — and you'll never miss a post.

100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email.

So if you're still on the fence, I'd grab your seat now, before it's too late.

And remember, if you don't like it, we'll give you your money back.

No questions asked.

You Could Spend $50 on DoorDash…OR… 🍔

The $49 to get started right now will be a fraction of what this course makes you in the long run of your editing career.

You could go spend $50 on a fancy dinner, or a new outfit, or the latest new gadget...but those things fade. The $49 you could spend on this course is an investment in yourself, your business, and your future.

If this information does a fraction of what I say it can do, it’ll still change your business forever and give you the advantage you’re looking for.

So, you have 2 choices...invest a quick $49 in this program today and finally learn how to create videos that excite your audience into paying customers, and could help you turn $49 into $2,000....or $5,000 into $1,000,000...

...or, you can do nothing.

And you’ll be in the exact same place you’re in right now.

I’m guessing you like Option #1 better, or you wouldn’t be reading this email in the first place.

Am I right?

I don’t know about you...but Option #1 always leaves me off a lot happier.

PRE-ORDER now and get 50% OFF - Go from $99 to $49

Click Here Now to Purchase - https://geni.us/million-dollar-edit

Again, this pre-order special will EXPIRE in 16 HOURS!

If you’re still wondering what The Million Dollar Edit course is, how it will help you become the go-to video editor with your clients, or why you should grab it today, read the email below:

Blow Your Clients Away with Your Next Editing Project… 🤩

If you're currently an in-house or freelance video editor, and you're trying to further your career and wow your audience...then The Million Dollar Edit™ is exactly what you've been looking for.

Whether you want to learn how to edit videos that bring in seven-figures, or simply to get your audience to watch to the very end...

Then the system behind The Million Dollar Edit™ course has been perfected over the last 15 years, and is the same system that allowed me to create campaign after campaign that was able to bring in over $2,500,000 in sales.

Keep The Jobs Rolling in… 📈

Keep the video jobs rolling in and your clients happy…VERY happy.

Like I said earlier, the line between success and failure is razor-thin. Having been there myself, I can tell you that it really all boils down to one thing...

Finding the beat - the heart of the edit.

Listen, if your clients are spending $50K+ on a video campaign, then are expecting you as the video editor to help double, triple or even 10X their return.

And we've got a way to ensure you deliver every time.

Throw That Macbook in the Trash… 💻🗑️

Like I've said before...

* You don't need an expensive M1 MacBook

* You don't need a RED Camera

* You don't need a fancy film degree, and

* You don't need to watch 1,000+ hours of tutorials on YouTube

We've done all the heavy lifting for you.

Being able to drive your audience into the buying process through the power of video is exactly what your clients are looking for…

Which is why The Million Dollar Edit™ is here!

This brand-new course will walk you through a proven step-by-step formula for video editors to produce million-dollar videos that get your audience AND your marketing team more excited than they've ever been.

Get hired for that next project, become the go-to in-house video expert at your company, and be proud to say that you too have been able to create million-dollar edits.

And it's ready today!

Here's What You'll Learn Inside the Course… ✨

* The House Party DJ Method, a proven strategy that will crank up the emotional intensity.

* How to get my audiences excited enough to follow through and buy

* Which types of editing styles you need to make my videos a slam dunk

* Getting your marketing team back on your side as their go-to video editor

I know that we're all just ONE small tweak away from turning our dull, boring videos into multi-million dollar edits.

Tap into the beat to get audience engaged to actually watch the video.

That's all it takes.

Like I said, The Million Dollar Edit™ is available to pre-order…FOR THE NEXT 16 HOURS.

Enroll now and get a special 50% OFF - https://geni.us/million-dollar-edit

What You're About to Get… 🎁

* The Million Dollar Edit™ Course ($999 Value)

* Promo Project File ($2,999) Value)

* Editor's Cheat Sheet ($199 Value)

* The Video Strategy Checklist ($499 Value)

...A Total Value of $4,696!!

Quick Question for you…😀

...If all this course did was finally get you just ONE video edit under your belt that got kudos from your marketing team or your clients...would it be worth it?

...If all this course did was give you a better shot in the edit bay at creating a video that engaged your audience to watch to the very end...would it be worth it?

...If all this course did was help you reach a new level of confidence in your editing abilities...would it be worth it?

I sure hope so!

So here's the deal... 🧻

Pre-order The Million Dollar Edit™ and receive a special 50% OFF PLUS all the Bonuses that are going to fast-track you to becoming a Million Dollar Editor.

You can get access for just $49 today.

PRE-ORDER now and get 50% OFF - https://geni.us/million-dollar-edit

Again, this pre-order special will EXPIRE in 16 HOURS…

See you on the inside!

Jordan

P.S. Here's the link to the checkout page AND a preview of the course library.

Enroll Here for 50% OFF - https://geni.us/million-dollar-edit

Preview the Course Library - https://geni.us/million-dollar-course

P.S. - Did you know that you can directly reply to these emails? (All replies are privately sent to my inbox)

📧 If you're a Gmail user, this newsletter may automatically get routed to your "Promotions" tab. To avoid this, just drag the newsletter to your "Primary" tab — and you'll never miss a post.

100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email.

Imagine if you were skydiving… ✈️

* You jumped out! 🪂

* IMMEDIATELY regretted it… 😱

* BUT magically appeared safely on the ground? 🎩💫

Well, that technology is finally here!

Introducing The Sexy Parachute Guarantee™…

I'm not asking you to say "yes" or "no" today... 🤝

I'm asking you to make a fully informed decision - that is all.

The only way you can make a fully informed decision is on the inside - not the outside.

So get on the inside and see if everything I say is true and valuable to you.

Then, if it is, that's when you decide to keep it.

If it's not for you...no hard feelings.

But you can't make that fully informed decision now, the same way you can't buy a house without first looking on the inside.

In 5 Minutes or 5 Months from now… ⏲️

And know this...whether it's in 5 Minutes or 5 Months from now...if you aren't happy with the course, then I'm not happy.

For any reason whatsoever, if you want your money back, you can get it because I only want to keep your money if you are truly happy.

PLUS! You keep everything. 🛒📚😃

The courses, the downloads, the bonuses - you keep access FOREVER.

Your Student account won’t be cancelled because of a refund.

And refunds are SUPER EASY.

You email me at info@jordanpanderson.com or DM me (@jordanpanderson) one simple word: REFUND.

(⭐Save this code: mailto:info@jordanpanderson.com?subject=REFUND&body=Refund)

And Poof!

In about 1.5 clicks, your money goes right back into your account. No questions asked.

Refund on the spot.

No questions asked.

FAQs

* Is this for Freelancers or In-House Editor?

This course is designed for ALL video editors who are looking to make themselves more valuable in this SUPER competitive video landscape.

* Do I need Adobe Premiere?

Nope. I've been using Premiere for over 15 years (so I'm biased), but these lessons can be applied to any editing suite. The only thing you'll miss out on is the Premiere Project file.

* How long does this course take?

They are eight lessons dripped out over the course of 5 days. Best practice is to start Day 1 on Monday and end on Friday.

* Does my course membership expire?

We're in this forever. This is a self-paced online course, and you'll have access to it forever.

* What is your refund policy?

Refund on the spot. No questions asked.

Send the magic one-word email, and we'll handle the rest.

The Magic Word: Refund.

What You're About to Get... 😁

The Million Dollar Edit Course ($999 Value)

PLUS the BONUSES… ✨

1) The Promo Project File ($2,999 Value)

2) Editor's Cheat Sheet ($199 Value)

3) NEW! The Video Strategy Checklist ($499 Value)

4) MYSTERY BONUS #2 (Unlocked at 100 Pre-Orders)

...A NEW Total Value of $4,696! 🎉

My 3 Questions for you… ❓

...If all this course did was finally get you just ONE video edit under your belt that got kudos from your marketing team or your clients...would it be worth it?

...If all this course did was give you a better shot at creating a video that engaged more of your audience to watch to the very end...would it be worth it?

...If all this course did was help you reach a new level of confidence in your editing abilities...would it be worth it?

I sure hope so!

Here's the deal once again... 📜

Pre-order The Million Dollar Edit and you're going to fast-track yourself to becoming a Million Dollar Editor.

See you on the inside!

Jordan A.

P.S. Here's the link to the checkout page AND a preview of the course library.

Enroll Here - https://geni.us/million-dollar-edit

Preview the Course Library - https://geni.us/million-dollar-course

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Win Without Pitching Manifesto - https://amzn.to/3tqqrC1

The Ultimate Sales Letter - https://amzn.to/3cKe4KZ

DotCom Secrets - https://amzn.to/2MvxRU1

Expert Secrets - https://amzn.to/2YNcXls

Google Sprint Book - https://amzn.to/3oUXdaG

Implementing Value Pricing - https://amzn.to/36Lcnt9

Book Yourself Solid - https://amzn.to/3twcr9J

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1-Page Marketing Plan - https://amzn.to/3twcxy7

The Advice Trap - https://amzn.to/2YLW1fo

Win Without Pitching Manifesto - https://amzn.to/3tqqrC1

The Ultimate Sales Letter - https://amzn.to/3cKe4KZ

DotCom Secrets - https://amzn.to/2MvxRU1

Expert Secrets - https://amzn.to/2YNcXls

Google Sprint Book - https://amzn.to/3oUXdaG

Implementing Value Pricing - https://amzn.to/36Lcnt9

Book Yourself Solid - https://amzn.to/3twcr9J

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1-Page Marketing Plan - https://amzn.to/3twcxy7

The Advice Trap - https://amzn.to/2YLW1fo

Win Without Pitching Manifesto - https://amzn.to/3tqqrC1

The Ultimate Sales Letter - https://amzn.to/3cKe4KZ

DotCom Secrets - https://amzn.to/2MvxRU1

Expert Secrets - https://amzn.to/2YNcXls

Google Sprint Book - https://amzn.to/3oUXdaG

Implementing Value Pricing - https://amzn.to/36Lcnt9

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The Advice Trap - https://amzn.to/2YLW1fo

Win Without Pitching Manifesto - https://amzn.to/3tqqrC1

The Ultimate Sales Letter - https://amzn.to/3cKe4KZ

DotCom Secrets - https://amzn.to/2MvxRU1

Expert Secrets - https://amzn.to/2YNcXls

Google Sprint Book - https://amzn.to/3oUXdaG

Implementing Value Pricing - https://amzn.to/36Lcnt9

Book Yourself Solid - https://amzn.to/3twcr9J

Resources:

How to Run Your Own Annual Review - https://medium.com/better-humans/how-to-run-your-own-annual-review-c5573637767c  

Yearly Planning Template - https://coda.io/d/Yearly-Planning-Template_dzd6Q46GVp6/Yearly-Planning-Template_suYSG#_lu4M5  

August Bradley's Yearly Review - https://www.youtube.com/watch?v=n4t-IhQ-uoU

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1-Page Marketing Plan - https://amzn.to/3twcxy7

The Advice Trap - https://amzn.to/2YLW1fo

Win Without Pitching Manifesto - https://amzn.to/3tqqrC1

The Ultimate Sales Letter - https://amzn.to/3cKe4KZ

DotCom Secrets - https://amzn.to/2MvxRU1

Expert Secrets - https://amzn.to/2YNcXls

Google Sprint Book - https://amzn.to/3oUXdaG

Implementing Value Pricing - https://amzn.to/36Lcnt9

Book Yourself Solid - https://amzn.to/3twcr9J

Website: http://gritandgraceinc.com/

IG: @gritandgraceinc

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1-Page Marketing Plan - https://amzn.to/3twcxy7

The Advice Trap - https://amzn.to/2YLW1fo

Win Without Pitching Manifesto - https://amzn.to/3tqqrC1

The Ultimate Sales Letter - https://amzn.to/3cKe4KZ

DotCom Secrets - https://amzn.to/2MvxRU1

Expert Secrets - https://amzn.to/2YNcXls

Google Sprint Book - https://amzn.to/3oUXdaG

Implementing Value Pricing - https://amzn.to/36Lcnt9

Book Yourself Solid - https://amzn.to/3twcr9J

🔔 Subscribe for more! ➡️ http://geni.us/jpa-youtube

💌 DM me! See you there!

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✨ IG:  http://www.instagram.com/jordanpanderson

✨ Website: https://jordanpanderson.com

📚 BOOKS I'm Reading (or Love) 📚

1-Page Marketing Plan - https://amzn.to/3twcxy7

The Advice Trap - https://amzn.to/2YLW1fo

Win Without Pitching Manifesto - https://amzn.to/3tqqrC1

The Ultimate Sales Letter - https://amzn.to/3cKe4KZ

DotCom Secrets - https://amzn.to/2MvxRU1

Expert Secrets - https://amzn.to/2YNcXls

Google Sprint Book - https://amzn.to/3oUXdaG

Implementing Value Pricing - https://amzn.to/36Lcnt9

Book Yourself Solid - https://amzn.to/3twcr9J

🔔 Subscribe for more! ➡️ http://geni.us/jpa-youtube

💌 DM me! See you there!

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✨ IG:  http://www.instagram.com/jordanpanderson

✨ Website: https://jordanpanderson.com

📚 BOOKS I'm Reading (or Love) 📚

1-Page Marketing Plan - https://amzn.to/3twcxy7

The Advice Trap - https://amzn.to/2YLW1fo

Win Without Pitching Manifesto - https://amzn.to/3tqqrC1

The Ultimate Sales Letter - https://amzn.to/3cKe4KZ

DotCom Secrets - https://amzn.to/2MvxRU1

Expert Secrets - https://amzn.to/2YNcXls

Google Sprint Book - https://amzn.to/3oUXdaG

Implementing Value Pricing - https://amzn.to/36Lcnt9

Book Yourself Solid - https://amzn.to/3twcr9J

DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing

Instagram: @rphotosforall

TikTok: https://www.tiktok.com/@rphotosforall?lang=e

Facebook: https://www.facebook.com/rphotosforall

---

Want to know the 4 Secrets to Pricing Your Photography?

DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing

DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing

DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing

And of course, follow her on Instagram @hannaiwilson

---

Want to know the 4 Secrets to Pricing Your Photography?

DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing

Hanna Wilson is a wedding and elopement photographer for the adventurous in love. She serves North Carolina, Arizona, Colorado + Beyond!

DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing

DOWNLOAD The FREE Guide TODAY - https://jordanpanderson.com/pricing

DOWNLOAD The FREE Guide TODAY: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Download the FREE Guide to Start Charging What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

1. Unclear Call to Action (CTA)


2. No Tracking


3. Retargeting

---

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Grace T. Photography - https://linktr.ee/gracetphotography

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

It may be the dream of others or the nightmare of some - a recurring photography gig.

The same client.

Relatively the same subject matter.

Over and over.

---

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

At its core, scarcity is a persuasive technique that plays on our wild  roots. It's the fear of losing out on a potential gain. We encounter it  on a daily basis at grocery stores and Amazon.

---

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Foxtail Jewelry:  https://foxtailjewelry.com/shop

Instagram (@foxtailjewelry): https://www.instagram.com/foxtailjewelry/

---

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

You have all gotten this email:

"Hi there! We were on your [Website/Instagram]. Can you send us your price sheet?"

---

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

What if I told you that your market's average has nothing to with economics and everything to do with confidence?

---

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

You've got a big wedding shoot coming up and you need help with coverage. Obviously, you hire a 2nd shooter.

But how much should you pay them?

---

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Do you ever feel like your client is taking forever to get back to you?

They seemed really interested.

The conversation was going great, they loved the work and the price you offered.

And then…nothing.

---

Do you struggle with pricing your wedding shoots?

Download the FREE Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

Whether it's your LUTs, your presets, your logos or your website - build with a system in mind.

‍

Stop making one-off gimmicks.

‍

Ask yourself how this photo, this webpage, this Instagram profile will fit into a larger, cohesive system.

‍

If it seems out of place, then it is. And your clients will notice before you do.

---

Do you struggle with pricing your wedding shoots?

Download the FREE Pricing Guide to Start Getting Paid What You're Worth!

Click here for the FREE Guide: https://www.jordanpanderson.com/wedding-photographers-pricing-guide

►►Enroll Now: https://jordanpanderson.com/

---

I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.

I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.

------

Jordan’s Daily Email for Photographers

My Daily Email for Photographers - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal

60-Day Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://jordanpanderson.com/

---

I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.

I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.

------

Jordan’s Daily Email for Photographers

My Daily Email for Photographers - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

►►Enroll Now: https://jordanpanderson.com/

---

I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.

I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.

------

Jordan’s Daily Email for Photographers

My Daily Email for Photographers - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

What We Discuss:

• Biggest Anxiety to Going Full-Time


• How to Make over $60K/year


• Perfecting Your Wedding Packages


• Building Your 3-Year Plan

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://jordanpanderson.com/

---

I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.

I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.

------

Jordan’s Daily Email for Photographers

My Daily Email for Photographers - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal

60-Day Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

Website: meganaaronphotography.com

Instagram: @megans_photographyy_

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://jordanpanderson.com/

---

I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.

I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.

------

Jordan’s Daily Email for Photographers

My Daily Email for Photographers - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal

60-Day Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

What We Discuss:

• Finding Your Ideal Client


• Raising Your Prices


• Dropping WeddingWire for Instagram


• Making a cohesive client experience
  
  

Book your next Virginia wedding with Courtney!

Learn more: https://courtneybrubaker.com/

Are you afraid of pricing your photography? Download The Wedding Package Checklist to learn how you can raise your rates confidently!

►►Download Now: https://jordanpanderson.com/

---

I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.

I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.

------

Jordan’s Daily Email for Photographers

My Daily Email for Photographers - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

1. Fairness is a myth


2. Options help your clients feel in control


3. Say the largest price first - it sticks in our heads


4. Never let the client fend for themselves


5. Price isn’t the only point you can negotiate.

So you’re in Year One of your photography business and pricing scares  the hell out of you. You’ve looked around at your friends and  competitions and concluded that it’s best to blend in. You’ve decided  it’s best to be average and only attract average clients with average  projects. Let’s jump into how you can transform your pricing, so you’re  able to book more deals, keep your clients happy, and earn more profit.

Sound impossible? See for yourself.

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://jordanpanderson.com/

---

I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.

I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.

------

Jordan’s Daily Email for Photographers

My Daily Email for Photographers - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

Mariana Durst from Desk & Design (@deskanddesign)  is a Brand Strategist and Business Mentor for Fine Artists dreaming of more freedom and spaciousness in their lives to create.



Through her signature soul-level brand and intentional business mentorship  experience, The Liberated Artist Blueprint, she helps artist build a  bridge between art and entrepreneurship. With their visual branding, strategic website, copy, and a business plan built around them at their  fingertips, The Liberated Artist Blueprint gets them out of their laptop and back to doing more of what they do best.

Website: www.deskanddesign.com

Instagram: @deskanddesign

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://jordanpanderson.com/

---

I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.

I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.

------

Jordan’s Daily Email for Photographers

My Daily Email for Photographers - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

What We Discuss:

• Going Full-Time


• Getting into Newborn Photography


• Your 1st Year of Your Business


• Working from Home vs. Coworking Space


• Fostr Collaborative
  
  

Website: www.cerissaphotography.com

Instagram: @cerissaphotography

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://jordanpanderson.com/

---

I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.

I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.

------

Jordan’s Daily Email for Photographers

My Daily Email for Photographers - https://geni.us/jordan-newsletter

FREE TEMPLATES

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Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

Susie Hadeed is a branding photographer who was formerly a high-end  wedding photographer in DC. After telling wedding day stories for many  years Susie discovered her passion is really to help small businesses  grow through impactful storytelling images of their products and brands.

What We Discuss:

• Pricing Strategy


• Working with Clients


• Brand Touchpoints


• Reaching Out to Prospects

Susie's Website - https://susiehadeed.com/

Susie's Instagram - https://www.instagram.com/susiehadeed

Photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://geni.us/jordan-newsletter

---

I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.

I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.

------

DAILY EMAIL

My Daily Email for Photographers - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

What We Discuss:

• Being high-touch with your clients


• How to build an authentic relationship


• How to make your photography clients as comfortable as possible


• Being Thoughtful when building your business experience

Em from SHAREtheSOUL is a storyteller on a mission to empower womxn with  transformational photoshoot and creative experiences. After spending  years working with clients in studio spaces around the world, her new  project is building a 25-acre retreat sanctuary in Maine which will  become the new home for SHAREthesOUL creative experiences in 2021!

Website: www.sharethesoul.com

Instagram: @sharethesoul

SharetheSoul's Honeybook 50% off : http://share.honeybook.com/emily387

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://geni.us/jordan-newsletter

---

I’m Jordan P. Anderson - I help photographers who HATE marketing. No seriously.

I help photographers get a consistent stream of inquiries and leads. If  you think you need help making better business decisions for your  photography brand then read a few articles to see if this journey is  right for you.

------

DAILY EMAIL

My Daily Email for Photographers - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

Meeting a first-time client can be nerve-wracking and exciting all at once. Some clients are price-shoppers, others are truly interested in the value you offer as a photographer. How do you know who is who, and how do we eventually close a deal?

YOU are in the driver’s seat of these conversations. You will be asking 80% of the questions and listening five times more than you speak. An adage in sales is whoever spoke the most lost. Like driving in a car, you have your destination, but along the way, you will be reacting to obstacles - but a good driver knows how to proactively avoid these obstacles.

Here are some common questions:

• What do you say when the client can't afford you?
  
  


• What do you say when the client wants a discount?
  
  


• What do you say when the client asks you to do a last-minute project?
  
  

Hope this helps! And feel free to share this with a photographer in need.

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://geni.us/jordan-newsletter

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/jordan-newsletter

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Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

►►Enroll Now: https://geni.us/jordan-newsletter

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

• If you have an opening, then I don’t see a problem with booking the gig.


• However, it’s I find it incredibly disrespectful that they’re calling me last minute


• There’s a ton of new added stress so the following is going to happen:

Charge a Rush-fee

• Price sensitivity


• Cobb Value Curve


• Cash up front.


• You have no rapport, you have no trust built up.


• You will screw yourself if you do this wedding without 100% upfront cash.


• YOU WILL DO NOTHING UNTIL THAT MONEY IS CLEARED AND ON THE WAY TO YOUR BANK ACCOUNT.


• Your time is valuable

If you’re not available, find a trusted freelancer or recommend a friend

• Be careful when referring to your friend.


• Good friends don’t send over shitty referrals.


• I’ve had plenty of folks send me crap referrals with a paragraph-long forewarning about how bad the client is.
  
  
  
  • If they’re that bad, then please don’t send them my way
  
  
  
  

Politely Decline

• The client is clearly going to be a handful and cause you unnecessary stress.


• If this is how they treat you during the production process, then how do you expect post-production will go? Do you think they’ll be on time with their notes and sending you the final payment?

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://geni.us/jordan-newsletter

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://geni.us/jordan-newsletter

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Test it out today! https://geni.us/jordan-newsletter

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

Learn more at https://www.luccavaselli.com/

For those who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://geni.us/tiny-letter-jordan

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

---

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/jordan-newsletter

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

Shelby's Blog - http://shelbyjolly.com/

Lover of affordable fashion & positive vibes, Shelby sits down to discuss her life as an influencer. We dive into where she sees the influencer marketing space going, and how to handle your brand during the quarantine.

Instagram vs. Reality

• Before vs. After shot

The future of Travel, Lifestyle Blogging

• Ways to pivot

What would it take to go full-time?

• A lot of influencers do this as a part-time job


• What revenue streams need to be in place?

For those who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://geni.us/tiny-letter-jordan

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/tiny-letter-jordan

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

1. Free Consultations Attract the Wrong Kind of Client 


2. Vetting is A Lagging Indicator 


3. Advice Isn’t Whole and Complete 

For those who HATE marketing, here’s a short lesson plan - 😤😤😤

►►Enroll Now: https://geni.us/tiny-letter-jordan

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/tiny-letter-jordan

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

For those who hate marketing, here’s a short lesson plan:

►►Enroll Now: https://geni.us/tiny-letter-jordan

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/tiny-letter-jordan

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

So why make content about my expertise?



Because someone else will walk this same path - your younger, former self.



When we're creating content we have a few choices when selecting a target audience: Aspirational, Foundational, Future Self, and Past Self.



Let's go with Past Self.



I want your content to be a small seed you plant in the ground. The goal isn't for you to benefit and return to this spot on the path and marvel at how tall the tree. The goal is to be selfless and pay it forward.



Evergreen content isn't meant for SEO optimization - it's meant for your former self who once had the same questions you had.



So the next time you're struggling to think of some content ideas, ask yourself, "What questions did I have 5 years ago?"

For those who HATE marketing, here’s a short lesson plan:

►►Enroll Now: https://geni.us/tiny-letter-jordan

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/tiny-letter-jordan

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

For those who HATE marketing, here’s a short lesson plan:

►►Enroll Now: https://geni.us/tiny-letter-jordan

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/tiny-letter-jordan

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

Questions?

Feel free to contact me at info@jordanpanderson.com and I will get back to you as soon as possible.

Full Video: https://youtu.be/nE-DoG22268

Has your creative business hit a roadblock? - Sign up here: https://geni.us/tiny-letter-jordan

What’s Included:

• Printable PDF
  
  


• Finding Your Audience
  
  


• Creating Value
  
  


• How to Create Content
  
  


• Getting the Word Out
  
  

Marketing your creative business shouldn’t be an overwhelming task. All it takes is having the right strategy.

And asking the right questions is the key.

Let this marketing strategy sheet provoke you and create a few sparks in your mind when it comes to marketing your business in these trying times.

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/tiny-letter-jordan

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

Questions?

Feel free to contact me at info@jordanpanderson.com and I will get back to you as soon as possible.

►►SIGN UP HERE: https://geni.us/tiny-letter-jordan

I didn't take my own advice and I completely changed my website after only three months of the last design. Please don't kill me! 



But how I look at it is that I'm testing. I've got nothing to lose. 



If my site brings in zero leads and I change something and it brings zero leads, then what was the risk?



But if I change some things on my site, and I get 1 or 2 or 3 new leads, then it was only upside.



Most of our websites don't bring in business, and many of them act like digital resumes. So, what I wanted to create was a place that would help my potential clients. I want them to not regret clicking my link - in fact, I want them to feel grateful that they found such a resourceful safe haven on the internet

What is your strategy for your website?

---

I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.

I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.

In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.

------

DAILY EMAIL

My Daily Email Newsletter - https://geni.us/tiny-letter-jordan

FREE TEMPLATES

One-Page Proposal Template - https://geni.us/1-page-proposal60-Day

Marketing Strategy Worksheet - https://geni.us/marketingstrategy

ONLINE COURSES

How to Start Your Video Production Company - https://geni.us/videoproduction

Personal Branding: How to Stand Out and Build Influence - https://geni.us/jpa-courses

Questions?

Feel free to contact me at info@jordanpanderson.com and I will get back to you as soon as possible.

Answer the following questions:

• What barriers are in your clients' way?


• ​Can they contact you?


• Can they pay you?


• Can they schedule anything with you?


• ​What if they have questions?

​If you have a client who is in crisis mode and they need your services now, how easy is it for the two of you to meet/chat/correspond about solving that problem?



I talked about this in How To Look Like a Big Business - it wasn't merely for optics. Having your contact information listed and a robust contact form built for your clients is essential.



When the economy reopens, there is going to be a mad dash to get everything back to normal. Your clients are eventually going to need your services, so it is crucial that you answer those above questions honestly.

Don't find yourself playing catchup.

https://tinyletter.com/jordanpanderson

Full Video:  https://www.youtube.com/watch?v=fqa0K6L_k2U

Has your creative business hit a roadblock? - Sign up here: https://geni.us/tiny-letter-jordan

A lot of businesses rely on one main social media platform to drive their business and create awareness around their brand. 

For a small business, it's usually the owner creating and distributing the content on a platform that they personally like. 

Maybe it's easier to work with or they find it fun. But what if that platform disappeared tomorrow? 

We've all had to pivot our creative businesses somehow, so let's play this scenario out. 

Here are some questions to consider: 

1. Where else do my clients frequent? 


2. What other types of content could I be creating? 


3. Do I have a platform to call my own (website, blog, email)? 


4. Can I convert one type of content into another (Video into audio)? 


5. Finally, what is one platform you swear you'll never use? (For me in 2015, it was Instagram) 

Though this scenario rarely happens - it's key that you start to diversify your marketing output to at least 2 platforms. 

You're renting out temporary space on these platforms, so it's crucial to have a contingency plan.

Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan

I think after reading this you’ll realize it creates a number of opportunities for your personal brand to shine.⠀

⠀

1. Connect With Your Audience⠀

What may be surprising with an online course is how deep you’re able to connect with your audience. Most content that we create is seen by less than 10% of your followers and nearly disappears within seconds of it being posted. ⠀

An online course creates a long term, committed relationship between you and your audience.⠀

Think about it - as each student enrolls, you’re able to welcome them, ask if they have any concerns about the course, and guide them through the lesson plan.⠀

⠀

⠀

2. Show Off Your Expertise⠀

Having your own online course really begins to solidify your status as an expert or at the very least exuding traces of expertise to the world. ⠀

Perception is Reality.⠀

Acting as the expert and positioning yourself as the teacher and mentor - the dynamic shifts with you and your audience. You are now seen as a valuable resource among your peers and colleagues. ⠀

⠀

⠀

3. Generate A New Revenue Stream⠀

We’ve witnessed the world contract and many creative entrepreneurs are facing refunds, cancellations, and postponed projects. Having an online, digital product like an online course could be a saving grace that these small businesses need to stay afloat. ⠀

Over time, your online course will slowly gain traction. After a while, you’ll wake up every morning to a payment confirmation in your inbox. 

📡🗓️ One-Page Proposal LIVE Q&A - https://www.youtube.com/c/Valleyfilms/live

Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan

The recent oil price plummet got me thinking about commodities. And then I'm always reminded of commodities in the creative business world. 



Here's Investopedia's definition of a commodity.



"The basic idea is that there is little differentiation between a commodity coming from one producer and the same commodity from another producer."



Yeah but that's oil - What about creative goods and services?



The democratization of content creation has flooded our world with photos, graphics, and videos. Everyone has a camera! Yay! The once highly regarded digital artist - be it a photographer or videographer - has been reduced to the lowest common denominator...price.



Have you ever given someone your hourly rate for a project?



Did you secretly hope that you were the lowest hourly rate among your competitor so that you will stand out (and maybe get hired)?



When you're competing on price, you have reduced yourself to being a bag of flour or a tanker of crude oil. Nothing special, easily replaceable, and no branding whatsoever.



This is my core mission - to try and help creatives from befalling to such a punishment. The work we provide is creative and unique and we shouldn't be subject to a bidding war and race to the bottom. Branding and finding your niche are so, so important to your creative business.

 Got a question on how to do that? Email me at jordan@jordanpanderson.com

Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan

Do you ever talk yourself out of hitting "Publish" because your idea has already been covered?

Do you think you're copying someone else by talking about their idea?

Have you ever taken down a post because you felt insecure about your opinion on the subject?

I have an easy mental trick for you to use. 

I sure as hell am guilty of this - until about two weeks ago. 

The idea is that as a small business if we use "we" and "us" and make it seem like we have a team, then maybe our clients will trust that "we" can get the job done. My website buttons would say, "Contact Us" and my About page would describe how "we are" blah blah blah.

It's just you and that's ok. You're not fooling anyone.

I understand the use of "We" because it does feel like a team effort. There's you the manager, you the creator, and you the owner. You wear different hats.

Embrace being a company of one. And start building trust around your expertise, your abilities, and own the fact that when you clients hire your company that they are going to get you and no one else

You work hard to get your IG profile set up.⠀

A customer loves your feed and heads over to your website.⠀

Wait...what' that? *Add to Cart*⠀

ORDER COMPLETE!⠀

You finally made a sale!⠀

⠀

The next question: Are you ever going to see that customer again?⠀

Here are some small ways to keep your customers in your circle:⠀

• Email⠀


• Special Gifts⠀


• Handwritten Letters⠀


• Private Groups


• Seminars⠀


• Meet-ups

⠀

We think that talking about features are important: ⠀

• Photoshop⠀


• Coding/Responsive


• SEO Optimized


• Wordpress⠀


• 4K Video


• 300 Photos

But remember- clients may not know what you’re talking about. And it’s not their job to know.

What we need to talk about are Benefits - the tangible and intangible results:⠀

• Conversions⠀


• Reduced Abandoned Cart⠀


• Longer time on the website ⠀


• Email signups⠀


• Higher engagement ⠀

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Clients don’t care what you do, they care what you do for them. 

Three years from today you and I are having coffee. You are really happy with the progress you've made over these past three years. What's to make you so happy? 

Success is vague. Define it. 

Tracking your goals creates expectations and increases your chances of success. 

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Personal Branding: How to Stand Out and Build Influence How To Turn Influencing Into A Career 

In this course, we are going to figure out a game plan to turn your hobby into a sustainable business. Together, we walk through ways to make money as an Influencer. Get paid to work with your favorite brands. Want to learn how bloggers and influencers just like you get paid to promote their favorite brands? It all starts with building your audience. “What if I don’t know what to talk about?” An Influencer is simply someone who knows 10% more than the next person. We overestimate our competition and underestimate ourselves. 

Once you find your passion, expertise quickly follows. 

Read my daily email about business and marketing strategy - https://geni.us/tiny-letter-jordan

"If you really want to become an influencer, this is the course for you."

How To Turn Influencing Into A Career

In this course, we are going to figure out a game plan to turn your hobby into a sustainable business. Together, we walk through ways to make money as an Influencer.

Get paid to work with your favorite brands.

Want to learn how bloggers and influencers just like you get paid to promote their favorite brands? It all starts with building your audience.

“What if I don’t know what to talk about?”

An Influencer is simply someone who knows 10% more than the next person. We overestimate our competition and underestimate ourselves. Once you find your passion, expertise quickly follows.

Read my daily email about business and marketing strategy - https://geni.us/tiny-letter-jordan

• Discounting proves your prices are BS.


• It trains your customers to only buy during a sale


• Offer limited services instead

I've received a lot of flash sale emails lately - everyone is lowering their prices or discounting their products. Some I've seen as low as 70%! This may seem like tough times now, but what happens when everything resumes back to "normal"?



Discounting Proves to Me That Your Prices are Made Up

Putting your services on sale confirms in the client's mind that your services are fungible. Last month over the phone, you seemed really adamant that your prices are a firm $5,000 and that you can't go any lower. I check your site today and see that you're now saying $2,000? What happened?



This type of back and forth subconsciously proves that your prices are only as high as your confidence and that your business is a grocery bag in the wind. 



Your Clients are learning Bad Habits.

Whatever works is my dog's motto. If I can snatch some food off the coffee table, then whatever works. By lowering your prices frantically, you are communicating to your client base that the time to buy is when my prices are at their lowest. "Don't bother signing up at full price, I'll be discounting them next week." 



It rewards the cheap, price-shoppers, and creates bitterness among your good clients.



If you're going to lower your price, then lower your offering.

This is not a discount and shouldn't be framed as a discount. This is a fair exchange of value between you and your client. If your client wants to pay 60% of the full price, then create a solution that offers 60% of the value. There's nothing wrong with accomodating your clients. There is value in a long-term client relationship. 



The key is that you are completely open and honest about expectations. Many people have caught on to this lately in the form of DIY Kits. You're saying, "We won't build it for you, but here's a way we can help." 



Great video from The Futur on Discounting - https://youtu.be/UNrd-XtaC28?t=85

- To shift the mindsets of their clients

- It’s used on something that cost a lot of money

- It moves photographers from Vendor to Expert status

Wedding photographers have collectively hypnotized wedding couples into believing that their photography services are extremely valuable.

Whether you like it or not, they are able to charge thousands of dollars for a service that clients are more than happy to pay for. What’s the logic and what can we learn from their tactics?

1. Ease the Price-Shopper’s Mind

Wedding couples aren’t enterprises, so their budgets are going to be limited and their due diligence won’t be as thorough. Naturally, some couples are going to be price-shoppers — those that base the majority of their decisions on price. By shifting the language on a photographer’s website from “Packages” to “Investment” couples are able to imagine their money going towards something valuable. It justifies the large amount of money that’ll be exchanged because now this couple is acting as a sage financial planner. I would argue that this takes advantage of couples and hypnotizes them into believing that making a fancy investment is far wiser than purchasing a service package. Nonetheless, the lesson stands — get your clients out of price-shopping mode.

2. Get Out of the “Vendor” Category Fast

Another achievement of wedding photographers is that they’ve been able to articulate themselves out of the vendor status and into the expert or artist status. You pay for a vendor’s time by the hour, but you’ll INVEST in the artist’s precious time.

As a former wedding videographer (and perhaps this is where my bittersweet respect arises from), I had a hell of a time trying to get out of vendor category. Even on the day of the wedding, the videographer was always given 2nd or 3rd priority over the photographer. But this made sense from a sunk cost perspective — couples “invested” not only more money, but more hope and expectations into the photographer. I was probably getting paid a third the photographer’s rate and was seen as an accessory rather than essential.

The challenge of using “investment” for many other service industries is overcoming the vendor status aka being a commodity. The banquet hall, catering company, and the live band would struggle to call their services investments. It doesn’t exactly roll off the tongue when I think about investing in Stella Artois and a perfect rendition of “Love Shack” (although the return seems pretty high). But there’s nothing to distinguish one bartender from handing you a beer from the other. Photographers have been able to distinguish themselves as worthy investments even though you could argue that photos in 2020 are as commoditizes as they come.

I’m not the biggest fan of the word “investment” because I believe it’s misleading, but photographers have done something that is applicable to all creative small businesses: demonstrate and communicate their value to would-be clients.

Here’s what FroKnowsPhoto has to say: https://youtu.be/DvLD_OTbtJM?t=812

Towards the end of the strategy sessions I have with my clients, we go into this final exercise call Goal Prioritization. Fancy way of saying, "We need to prioritize what you're going to do in your business."



We break these down into 4 key components:

1. Revenue


2. Awareness (Marketing)


3. Delight, and


4. Efficiency

The exercise starts with revenue because let's be honest - it's everything to a small business.



In each section, we spend about 5 minutes a piece listing out all the possible options and ideas. Move fast, edit later.



Next, once those 5 minutes are up, together the client and I will go through each idea item and rank them on doability, desirability and time to implement.



We rank these because, sure, there are many great ideas out there but if the client doesn't want to do them, then there's no point trying to force them into action.



We assess the time to implement each top idea into Less than 30 Days, Less than 60 Days and Less than 90 Days. If it's an idea that is doable, the client wants to do it, and it can be done within 30 days then that's a top idea.



Go all-in on those short-term, obtainable ideas to get some early points on the board.

The One-Page Proposal Template Tutorial 

What’s Included: 

• One Page Proposal (.Docx File Format) 


• Three Pricing Options 


• High Anchor Price To Shift The Total Price In Your Favor 


• Carefully Crafted Options For Your Clients 


• Payment Term Options 


• Customizable Branding 

Based on Pricing Creativity - A Guide to Profit Beyond the Billable Hour, this one-page proposal is perfect for any creative business looking to close more deals and save time from writing dead-end proposals. You’ll be able to give your clients multiple options that they can feel comfortable with.  This proposal is framed to price your services where your clients get the most value and earn you the most profit. 

Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan

How to Look Like a Big Business in 5 Small Steps⠀

⠀

Do people ever ask, “Are you a real business?!”⠀

⠀

Being small is great but it’s hard to manufacture Trust.⠀

⠀

STEP ONE: Phone Number⠀

Not listing A phone number is an easy tell that you’re a small company. List your own or get a Google voice number.⠀

⠀

STEP TWO: Email⠀

Create a business email account preferably one that uses your domain.⠀

⠀

STEP THREE: Privacy Policy/Terms of Service⠀

Templates can be found online. Google it.⠀

⠀

STEP FOUR: Good Web Design⠀

Having a cheap or broken website should not be allowed in 2020.⠀

⠀

STEP FIVE: Be Unavailable⠀

The more seen and heard from, the more common you appear. Create value through scarcity.⠀

Tim Ferriss talks about the Lose-Win Guarantee - the key to selling anything to anyone. The classic money-back guarantee is a given and doesn’t spark any interest with your customers.

“The New Rich aims to make it profitable for the customer even if the product fails. Lose-win guarantees not only remove risk for the consumer but put the company at financial risk.” - The 4-Hour Work Week

I’ve been on the buying end many times where the guarantee offered sealed the deal.

I recently bought Peak Design’s travel backpack BECAUSE of their Lifetime guarantee. And then I bought their pouches, and their camera cubes, and their shoulder straps…

When I was the cinematographer at Legion Athletics, they had a killer guarantee:



We don’t play these games because we don’t have to, the quality of our products makes it unnecessary.

If you order any of our supplements for the first time and don’t like it, you can keep it. Just notify us and we’ll give you a full refund on the spot. No complicated forms and no return necessary.

“Make your customer base an exclusive club, and treat the members well once they’ve been accepted.”

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To Learn More About Personal Branding, Visit https://www.jordanpanderson.com/personalbranding

Emily Rutt (@theemilyedition) is a DC blogger and photographer. On this episode, we discuss how to work with brands and using Instagram as a part of your larger brand strategy.

WHAT WE DISCUSS:

• Needing a Creative Outlet

• Always being an Entrepreneur

• Instagram as a Top of Funnel

• The Need for a Marketing Strategy

• Fun vs. Business

• Having the Right Intentions

• Influencers: The Proven Model

• A Successful Day

• Using Lightroom

• Knowing Your Strength

• Influencer Rates & Pricing

• Creating a Media Kit

• Saying NO to a Project

• Being Your Audience’s Gatekeeper

• Start Up Cost of Being an Influencer

• Traveling for your Profile

• Revenue Streams

• Getting more Followers

Emily Edition

Website: http://www.theemilyedition.com/

Instagram: https://www.instagram.com/theemilyedition/

Receive my daily emails: https://tinyletter.com/jordanpanderson

A man of high fashion, Oneil Gardner, better known as The Creative Gentleman, has been posting his latest styles on his blog and Instagram. Each weekend for Oneil is a chance to explore new looks, photograph them, and show them off to the world. The Creative Gentleman is able to add unexpectedly awesome elements to his wardrobe - like Chuck Taylors with a suit and vest.

Oneil loves collaborating with brands and helping his audience find their own style.

“When you wear something, it should tell a story about you.”

Website - https://www.evieneedstoeat.com/

Yeah...we got some things to talk about.

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► Subscribe to My Channel Here: http://bit.ly/jpa_youtube

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PODCAST- http://bit.ly/jpa_podcast

My Video Camera - http://geni.us/vlogkit

My Photography Camera - http://geni.us/vlogkit

#Jordanpanderson

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How to Start A Production Company- http://bit.ly/videocompany

Jordan is a cinematographer and content creator based out of the Washington, D.C. area. Specializing in documentaries and commercials, Jordan takes on projects with passion and vigor. All aspects of his cinematography are beholden to story and what moves that story. Jordan strives to always deliver cinematic images no matter the story.

“Every day there is a new challenge and opportunity to learn, make friends, and tell powerful stories.”