Tejvir explains his research focus on consumer wellbeing, moral decision making, and sustainable consumption, and discusses his work on “conspicuous anti-consumption,” including how brands like Patagonia can make reduced consumption socially legible. They also unpack status signaling beyond wealth, the role of choice architecture in everyday decisions, and how marketing and money shape preferences in markets and politics.

The episode gets into Tejvir's poetic reflections on consumer dilemmas and parenting pressures, from Halloween candy and kids’ devices to competitive parenting, Costco waste, and longevity marketing, ending with optimism about business students seeking change from within.

00:00 Welcome and Introductions

01:00 Marketing for Social Good

04:11 Conspicuous Anti Consumption

08:29 Patagonia and Profit Logic

12:30 Poetic Consumer Dilemmas

16:42 Choice Sets and Blame

19:17 Ads Politics and Preferences

23:00 Parenting in a Yes World

27:44 Costco Bulk and Waste

29:25 Longevity Market Solutions

33:30 Scaling Sustainable Marketing

38:31 Hope in Future Marketers

40:11 Closing Thanks and Wrap