<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"><channel><title><![CDATA[Lasting Transformation with Alun Parry - The Memory Reconsolidation Podcast]]></title><description><![CDATA[For the endlessly curious and growth-minded. Sharing fresh perspectives on personal growth and lasting change. Exploring what's possible in life with author, coach and therapist Alun Parry. Using memory reconsolidation to create lasting personal transformation. <br/><br/><a href="https://alunparrywrites.substack.com?utm_medium=podcast">alunparrywrites.substack.com</a>]]></description><link>https://alunparrywrites.substack.com/podcast</link><generator>Substack</generator><lastBuildDate>Mon, 01 Jun 2026 06:21:16 GMT</lastBuildDate><atom:link href="https://api.substack.com/feed/podcast/2907290.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Alun Parry]]></author><copyright><![CDATA[Alun Parry]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[info@freshtherapists.com]]></webMaster><itunes:new-feed-url>https://api.substack.com/feed/podcast/2907290.rss</itunes:new-feed-url><itunes:author>Alun Parry</itunes:author><itunes:subtitle>For the endlessly curious and growth-minded. Sharing fresh perspectives on personal growth and lasting change. Exploring what&apos;s possible in life with author, coach and therapist Alun Parry.</itunes:subtitle><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Alun Parry</itunes:name><itunes:email>info@freshtherapists.com</itunes:email></itunes:owner><itunes:explicit>No</itunes:explicit><itunes:category text="Health &amp; Fitness"><itunes:category text="Mental Health"/></itunes:category><itunes:category text="Education"><itunes:category text="Self-Improvement"/></itunes:category><itunes:image href="https://substackcdn.com/feed/podcast/2907290/0eb1031a9ed8cf7219f17c4342972f1c.jpg"/><item><title><![CDATA[The Lego Theory of Transformational Change]]></title><description><![CDATA[<p>Most therapists carry a question into their sessions: am I doing this the right way? Is my style of work valid? </p><p>You watch someone else work in a completely different style, getting results, and that small flicker of doubt arrives - should I be doing it like that instead?</p><p>In this episode, I want to take that question off your shoulders.</p><p>I’ll share:</p><p>* why your client’s brain doesn’t care which style you lean into, </p><p>* the liberating difference between following a map and following a protocol, </p><p>* and the better question to ask yourself in session - one that’s much easier to answer, feels lighter in the body, and puts your focus where it matters.</p><p>If you ever wonder whether your way of working is good enough or whether you have to throw everything out and start over, this one’s for you.</p><p><em>If you’d like to master this work with me, the Memory Reconsolidation Elite Coaching Academy is open at </em><a target="_blank" href="https://freshtherapists.com/coaching"><em>freshtherapists.com/coaching</em></a></p><p><strong>Links</strong></p><p><strong>Memory Reconsolidation Elite Coaching Academy</strong>Finally understand why transformation happens - so you can achieve it every time <a target="_blank" href="https://freshtherapists.com/coaching">https://freshtherapists.com/coaching</a></p><p><strong>Working with me for your own personal development</strong>Want to work with me to unlock your own bigger life?Find out more at <a target="_blank" href="https://alunparry.com">https://alunparry.com</a></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! Subscribe for free to receive new posts and support my work.</p></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! This post is public so feel free to share it.</p></p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://alunparrywrites.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">alunparrywrites.substack.com</a>]]></description><link>https://alunparrywrites.substack.com/p/the-lego-theory-of-transformational</link><guid isPermaLink="false">substack:post:199323299</guid><dc:creator><![CDATA[Alun Parry]]></dc:creator><pubDate>Thu, 28 May 2026 07:00:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/199323299/90dd864bb18357f8098c72586bc30d7f.mp3" length="28881860" type="audio/mpeg"/><itunes:author>Alun Parry</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>2407</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/2907290/post/199323299/0eb1031a9ed8cf7219f17c4342972f1c.jpg"/></item><item><title><![CDATA[Why Your Problem Is Essential]]></title><description><![CDATA[<p>In this episode of Lasting Transformation, I turn the dominant mental health paradigm on its head - the one that says there’s something wrong with you. Our problems and blocks aren’t a sign of brokenness. They make sense. And more than that - on some level, they’re essential.I’ll show you</p><p>* Why “it makes sense” is a more transformational stance than “there’s something wrong with you”</p><p>* A quick tool to uncover why a problem is essential, and the core emotional learnings driving it</p><p>* Why asking “how is this essential?” stops you from doing reconsolidation work on the wrong thing - the single most common mistake in this approach.</p><p><em>If you’d like to master this work with me, the Memory Reconsolidation Elite Coaching Academy is open at </em><a target="_blank" href="https://freshtherapists.com/coaching"><em>freshtherapists.com/coaching</em></a></p><p><strong>Links</strong></p><p><strong>Memory Reconsolidation Elite Coaching Academy</strong>Finally understand why transformation happens - so you can achieve it every time <a target="_blank" href="https://freshtherapists.com/coaching">https://freshtherapists.com/coaching</a></p><p><strong>Working with me for your own personal development</strong>Want to work with me to unlock your own bigger life?Find out more at <a target="_blank" href="https://alunparry.com">https://alunparry.com</a></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! Subscribe for free to receive new posts and support my work.</p></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! This post is public so feel free to share it.</p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://alunparrywrites.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">alunparrywrites.substack.com</a>]]></description><link>https://alunparrywrites.substack.com/p/why-your-problem-is-essential</link><guid isPermaLink="false">substack:post:197664502</guid><dc:creator><![CDATA[Alun Parry]]></dc:creator><pubDate>Thu, 14 May 2026 10:31:42 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/197664502/a9e5dca85e806f426a7dff8574041631.mp3" length="22292107" type="audio/mpeg"/><itunes:author>Alun Parry</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1858</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/2907290/post/197664502/0eb1031a9ed8cf7219f17c4342972f1c.jpg"/></item><item><title><![CDATA[The Invisible Twin Framework]]></title><description><![CDATA[<p>Some sessions flow, and you get great results. But in others, nothing lands. You leave the room more confused than when you entered it.</p><p>Most training never explains why that gap exists. It hands you protocols and expects the results to follow. But when they don’t, there’s nowhere to look.</p><p>This episode offers a different orientation entirely.</p><p>The Invisible Twin Framework reframes what a presenting problem actually is - and what needs to happen before any intervention makes sense. When you understand what a symptom is protecting, the work stops feeling like guesswork.</p><p>In this episode:</p><p>* Why the problem isn’t the problem - so look elsewhere</p><p>* How to identify the real reason a client's problem is happening - and why that changes everything</p><p>* The key question to discover what keeps client problems alive</p><p><em>Want to understand the mechanism behind every transformation you create - so you can trigger it reliably, with any client? </em><a target="_blank" href="https://freshtherapists.com/coaching"><em>The Memory Reconsolidation Elite Coaching Academy is open.</em></a></p><p><strong>Links</strong></p><p><strong>Memory Reconsolidation Elite Coaching Academy</strong>Finally understand why transformation happens - so you can achieve it every time <a target="_blank" href="https://freshtherapists.com/coaching">https://freshtherapists.com/coaching</a></p><p><strong>Other ways I can help you as a practitioner</strong>You can get my book, access my free audio training course, and a whole host of other stuff at <a target="_blank" href="https://freshtherapists.com/">FRESHTherapists.com</a></p><p><strong>Working with me for your own personal development</strong>Want to work with me to unlock your own bigger life?Find out more at <a target="_blank" href="https://alunparry.com">https://alunparry.com</a></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! Subscribe for free to receive new posts and support my work.</p></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! This post is public so feel free to share it.</p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://alunparrywrites.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">alunparrywrites.substack.com</a>]]></description><link>https://alunparrywrites.substack.com/p/the-invisible-twin-framework</link><guid isPermaLink="false">substack:post:195859962</guid><dc:creator><![CDATA[Alun Parry]]></dc:creator><pubDate>Thu, 30 Apr 2026 06:00:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/195859962/c09e205ffff9197402293502f2b23e9a.mp3" length="18506650" type="audio/mpeg"/><itunes:author>Alun Parry</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1542</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/2907290/post/195859962/0eb1031a9ed8cf7219f17c4342972f1c.jpg"/></item><item><title><![CDATA[Lifelong patterns don't actually take longer to change]]></title><description><![CDATA[<p>You already know some clients carry their patterns for a lifetime. So it makes sense to assume that those cases must be harder to generate change in.</p><p>This episode is about why, happily, that assumption is wrong.</p><p>In this episode: why the age of a pattern is completely irrelevant to how quickly it shifts, the cassette tape analogy that makes the brain mechanism instantly clear, and what you’re actually working with in every session - regardless of how long the problem has been there.</p><p>If you’ve ever walked into a session to work with a pattern that is stubbornly long-held and wondered whether you’ll be able to really help - this one’s for you.</p><p><em>Want to understand the mechanism behind every transformation you create - so you can trigger it reliably, with any client? The Memory Reconsolidation Elite Coaching Academy is open.</em></p><p><strong>Links</strong></p><p><strong>Memory Reconsolidation Elite Coaching Academy</strong>Find out more about becoming the practitioner everyone longs to work with<a target="_blank" href="https://freshtherapists.com/coaching">https://freshtherapists.com/coaching</a></p><p><strong>Other ways I can help you as a practitioner</strong>You can get my book, access my free audio training course, and a whole host of other stuff at <a target="_blank" href="https://freshtherapists.com/">FRESHTherapists.com</a></p><p><strong>Working with me for your own personal development</strong>Want to work with me to unlock your own bigger life?Find out more at <a target="_blank" href="https://alunparry.com">https://alunparry.com</a></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://alunparrywrites.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">alunparrywrites.substack.com</a>]]></description><link>https://alunparrywrites.substack.com/p/lifelong-patterns-dont-actually-take</link><guid isPermaLink="false">substack:post:194279569</guid><dc:creator><![CDATA[Alun Parry]]></dc:creator><pubDate>Thu, 16 Apr 2026 07:15:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/194279569/f6a4164040b5c07268420518f52c4b92.mp3" length="22946944" type="audio/mpeg"/><itunes:author>Alun Parry</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1912</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/2907290/post/194279569/0eb1031a9ed8cf7219f17c4342972f1c.jpg"/></item><item><title><![CDATA[What Makes A Great Session?]]></title><description><![CDATA[<p>If you’ve ever finished a session without achieving a full transformation and felt like you’d failed your client, this episode is for you.</p><p>One of the most common sources of distress for practitioners is the felt urgency to get results. It’s common to want to push through to that breakthrough moment in every single session. We can view any session that didn’t achieve that as a failure. </p><p>But that pressure can work against the very thing you’re trying to do.</p><p>In this episode, I’m sharing a simple three-part framework for what a genuinely good session actually looks like - even when memory reconsolidation itself doesn’t occur. </p><p>It reframes the finish line - and might just change how you feel when you walk out of the room.</p><p><strong>Links</strong></p><p><strong>FREE Client Transformation Roadmap 1:1 Session</strong>I’m hosting a free 1:1 session for 10 therapists and coaches who want to create consistent, fluke-free transformations with their clients.Book yours here: <a target="_blank" href="https://freshtherapists.com/roadmap">https://freshtherapists.com/roadmap</a></p><p><strong>Memory Reconsolidation Elite Coaching Academy</strong>Find out more about becoming the practitioner everyone longs to work with<a target="_blank" href="https://freshtherapists.com/coaching">https://freshtherapists.com/coaching</a></p><p><strong>Other ways I can help you as a practitioner</strong>You can get my book, access my free audio training course, and a whole host of other stuff at <a target="_blank" href="https://freshtherapists.com">FRESHTherapists.com</a></p><p><strong>Working with me for your own personal development </strong>Want to work with me to unlock your own bigger life?Find out more at <a target="_blank" href="https://alunparry.com">https://alunparry.com</a></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! Subscribe for free to receive new posts and support my work.</p></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! This post is public so feel free to share it.</p></p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://alunparrywrites.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">alunparrywrites.substack.com</a>]]></description><link>https://alunparrywrites.substack.com/p/what-makes-a-great-session</link><guid isPermaLink="false">substack:post:192952629</guid><dc:creator><![CDATA[Alun Parry]]></dc:creator><pubDate>Thu, 02 Apr 2026 12:30:55 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/192952629/33b63d6c300526f7f03123c487634653.mp3" length="21572694" type="audio/mpeg"/><itunes:author>Alun Parry</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1798</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/2907290/post/192952629/0eb1031a9ed8cf7219f17c4342972f1c.jpg"/></item><item><title><![CDATA[The Psychological Demands of an Expanding Life]]></title><description><![CDATA[<p>We mistakenly think that personal development work is only for when we are stuck or in crisis.</p><p>However, many of the people I work with are giving time to their personal development because they are growing.</p><p>When we grow, it places new psychological demands on us. And that’s what this episode is all about.</p><p>Are you someone who is growing your life and expanding your success? Do you notice that this brings some discomfort too? This episode is for you.</p><p><strong>Links</strong>Get your Free Clarity Call: <a target="_blank" href="https://freshtherapists.com/biggerlives">The Bigger Lives Program - https://freshtherapists.com/biggerlives</a></p><p><a target="_blank" href="https://alunparry.com">Work with me 1:1 </a></p><p><a target="_blank" href="https://freshtherapists.com/coaching">Become the practitioner everyone wants to work with</a></p><p><a target="_blank" href="https://freshtherapists.com">Resources for therapists and coaches</a></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! Subscribe for free to receive new posts and support my work.</p></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! This post is public so feel free to share it.</p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://alunparrywrites.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">alunparrywrites.substack.com</a>]]></description><link>https://alunparrywrites.substack.com/p/the-psychological-demands-of-an-expanding</link><guid isPermaLink="false">substack:post:191471460</guid><dc:creator><![CDATA[Alun Parry]]></dc:creator><pubDate>Thu, 19 Mar 2026 12:55:29 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/191471460/145aaaf4c40085467a3419195ec240b3.mp3" length="21420348" type="audio/mpeg"/><itunes:author>Alun Parry</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1785</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/2907290/post/191471460/e82a34aa608a58544ced2df367cceb67.jpg"/></item><item><title><![CDATA[The Therapy Trap: Why “What Method?” Is the Wrong Question]]></title><description><![CDATA[<p>Most people start by comparing models, techniques, or recommendations for therapy approaches. Which one is the right one?</p><p>In this episode of Lasting Transformation, I explore why that question can keep you stuck.</p><p>Using a simple journey analogy, I unpack the common mistakes people make when choosing therapy or deciding what approach to learn as a practitioner. The problem isn’t that there are too many options. It’s that we’re focusing on the wrong criteria altogether.</p><p>In this episode, you’ll discover:</p><p>* Why fixating over which therapy model doesn’t work</p><p>* The hidden danger of rigid, protocol-driven approaches</p><p>* Why flexibility matters more than step-by-step methods</p><p>* The single factor that actually determines whether therapy creates real transformation</p><p>* How to distinguish between approaches that manage symptoms and those that can eliminate the underlying problem</p><p>Whether you’re seeking help for yourself or looking to become a more effective practitioner, this episode offers a clearer way to evaluate what truly produces lasting change.</p><p>Links & Resources</p><p>* Learn about the Memory Reconsolidation Elite Coaching Academy:<a target="_blank" href="https://freshtherapists.com/coaching">https://freshtherapists.com/coaching</a></p><p>* Explore free resources:<a target="_blank" href="https://freshtherapists.com">https://freshtherapists.com</a></p><p>* Work with Alun directly:<a target="_blank" href="https://alunparry.com">https://alunparry.com</a></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! Subscribe for free to receive new posts and support my work.</p></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! This post is public so feel free to share it.</p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://alunparrywrites.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">alunparrywrites.substack.com</a>]]></description><link>https://alunparrywrites.substack.com/p/the-therapy-trap-why-what-method</link><guid isPermaLink="false">substack:post:189271245</guid><dc:creator><![CDATA[Alun Parry]]></dc:creator><pubDate>Thu, 05 Mar 2026 08:23:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/189271245/bb484d69bbcee3be83dd4b525db8d0ce.mp3" length="21105938" type="audio/mpeg"/><itunes:author>Alun Parry</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1759</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/2907290/post/189271245/1cd915f755fa48d0460a880b52387ac1.jpg"/></item><item><title><![CDATA[Podcast: The Curse of Therapist Knowledge]]></title><description><![CDATA[<p>Welcome to Episode 2 of Lasting Transformation with Alun Parry - The Memory Reconsolidation Podcast.</p><p>In this episode, I talk about the curse of therapist knowledge and what to do about it. We’ll look at 3 key ideas:1. The coaching question I ask inside my Memory Reconsolidation Elite Coaching Academy.2. Why your hunches and interpretations are just guesses.3. The Clarity Ladder - another concept from within my Coaching Academy to keep you in a place of greater effectiveness.</p><p>To find out more about the Coaching Academy, go to <a target="_blank" href="https://freshtherapists.com/coaching">https://freshtherapists.com/coaching</a></p><p>To work with me 1:1 on your own personal growth, go to <a target="_blank" href="https://alunparry.com">https://alunparry.com</a></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! Subscribe for free to receive new posts and support my work.</p></p><p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! This post is public so feel free to share it.</p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://alunparrywrites.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">alunparrywrites.substack.com</a>]]></description><link>https://alunparrywrites.substack.com/p/podcast-the-curse-of-therapist-knowledge</link><guid isPermaLink="false">substack:post:188360860</guid><dc:creator><![CDATA[Alun Parry]]></dc:creator><pubDate>Wed, 18 Feb 2026 10:06:19 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/188360860/ddd886920d7ca4c72315f55ec52fa96e.mp3" length="17854634" type="audio/mpeg"/><itunes:author>Alun Parry</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1488</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/2907290/post/188360860/63686838936c1bbbebd4e1186c4e9344.jpg"/></item><item><title><![CDATA[Lasting Transformation with Alun Parry: The Memory Reconsolidation Podcast]]></title><description><![CDATA[<p>I’ve been thinking about doing a podcast for you for some time.</p><p>So instead of umming and ah-ing about it, I’ve decided to dive in with both feet and see how it feels. Here’s the first episode.</p><p>I look at three mindset shifts that I believe we all have to make to become better and more effective at creating lasting transformational change.</p><p>The podcast is for anyone interested in transformational personal change, whether you are a practitioner or someone on your own journey.</p><p>So what do you think? Shall I do more? Let me know. And let me know any topics you'd love an episode on too.</p><p></p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! Subscribe for free to receive new posts and support my work.</p><p></p><p></p><p>Thanks for reading Alun Parry on Therapy, Coaching and Memory Reconsolidation! This post is public so feel free to share it.</p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://alunparrywrites.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">alunparrywrites.substack.com</a>]]></description><link>https://alunparrywrites.substack.com/p/lasting-transformation-with-alun</link><guid isPermaLink="false">substack:post:186967757</guid><dc:creator><![CDATA[Alun Parry]]></dc:creator><pubDate>Thu, 05 Feb 2026 14:07:49 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/186967757/b65c1e1a25aa3c17b115e0026d878d99.mp3" length="19079045" type="audio/mpeg"/><itunes:author>Alun Parry</itunes:author><itunes:explicit>No</itunes:explicit><itunes:duration>1590</itunes:duration><itunes:image href="https://substackcdn.com/feed/podcast/2907290/post/186967757/b3bdcad557a1a4070c8d65ea80c1ccb9.jpg"/><itunes:episode>1</itunes:episode><itunes:episodeType>full</itunes:episodeType></item></channel></rss>