If campaigns keep pretending programmatic is junk, they’ll be leaving scale, efficiency, and agility on the table.

To kick off Outbid: In Conversation, I sit down with Luke Hartman, Senior Political Account Executive at StackAdapt. Luke works directly with the buying teams at top Democratic firms, giving him a panoramic view into how campaigns are actually using (or misusing) these tools.

We cover a lot of ground in this first episode:

* The origins of the “programmatic is bad inventory” myth — and why it still haunts Democratic media buying.

* How PMP and PG deals really work in 2025, and why waterfalling inventory matters.

* What true agility looks like in a campaign’s final weeks (hint: it isn’t on linear).

* The underrated channels — audio, digital out-of-home — that smart campaigns will lean on in 2026.

* Why humility, curiosity, and risk-taking often beat another poll or memo.

Luke also shares his own path — from Google, to SoulCycle, to building one of the most enviable books of business in Democratic programmatic. His journey says a lot about the kind of people who end up shaping this space.

This is Episode One. It sets the table for where we’re going: not just another insider gabfest, but real conversations about how campaigns win (or lose) in the media trenches.

This Episode’s Guest:

Luke Hartman, Senior Political Account Executive, StackAdapt — stackadapt.com

Subscribe wherever you get your podcasts.

Outbid: In Conversation is a production of Outbid Media.

We hear the speeches. We see the ads. But we rarely hear from the people who actually make the machine run — the buyers, the sellers, the creatives, and the platform engineers.

Outbid: In Conversation is a podcast aimed at pulling those voices to the surface. Each episode, I’ll talk to practitioners across the political and media space about what works, what doesn’t, and where the next cycle is headed.

The first episodes drop soon. Until then, you can subscribe wherever you get your podcasts, or listen right here on Substack.

Because if you want to understand politics, you have to understand the media that makes it — and the people who make that media move.