<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"><channel><title><![CDATA[On Brand Podcast]]></title><description><![CDATA[Translating brand to business, brand-led growth, and building buy-in.  <br/><br/><a href="https://kiraklaas.substack.com?utm_medium=podcast">kiraklaas.substack.com</a>]]></description><link>https://kiraklaas.substack.com/podcast</link><generator>Substack</generator><lastBuildDate>Thu, 14 May 2026 23:50:04 GMT</lastBuildDate><atom:link href="https://api.substack.com/feed/podcast/2375896.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Kira Klaas]]></author><copyright><![CDATA[Kira Klaas]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[kiraklaas@gmail.com]]></webMaster><itunes:new-feed-url>https://api.substack.com/feed/podcast/2375896.rss</itunes:new-feed-url><itunes:author>Kira Klaas</itunes:author><itunes:subtitle>A newsletter on translating brand to business, brand-led growth, and building buy-in. </itunes:subtitle><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Kira Klaas</itunes:name><itunes:email>kiraklaas@gmail.com</itunes:email></itunes:owner><itunes:explicit>No</itunes:explicit><itunes:category text="Business"/><itunes:category text="Society &amp; Culture"/><itunes:image href="https://substackcdn.com/feed/podcast/2375896/baae721b68fd55f77e936573095d07dd.jpg"/></channel></rss>