You can listen above, or via these links:

Spotify: hi, tech. Episode 3

Google Podcasts

Buzzsprout (with links to Apple and other players)

On this episode:

Pinduoduo is one of China's largest ecommerce companies and it is revolutionising the country's agriculture. I caught up with Ada Yang to hear all about the company's business model, how it works with farmers to create better produce, and what the future holds for PDD. We discussed:

* Why Pinduoduo is focused on the future of agritech 

* What the company learned from its early days as a "hands-on" producer

* How the PDD platform connects farmers directly to their consumers

* Pinduoduo University: Ecommerce training for farmers

* The team purchase model: Bringing a fun, social element to online shopping

You can find out more and follow PDD via these links:

📚 Pinduoduo stories hub: https://stories.pinduoduo-global.com/

🐦 Twitter: https://twitter.com/PinduoduoInc

👔 LinkedIn: https://www.linkedin.com/company/pinduoduoinc/

I sat down for a chat with Stephen Donajgrodzki last week. Stephen is the behavioural science director at the Kellogg Company, so I asked him all about the role of behavioural science in modern marketing.

And since he also used to work for the cabinet office, I squeezed in a question about the current UK government’s messaging strategy while I had the chance.

It’s an illuminating discussion, so hopefully you enjoy. I learnt a lot anyway which, although not the point of doing this, is a nice bonus.

Important to note: All opinions expressed by Stephen are his own personal views, and are not necessarily those of the Kellogg Company.

There are links to the episode on Spotify/Apple/Google via this link, if you prefer to follow us on there: https://www.buzzsprout.com/1337584

We’ll be back next week with another high-kicking, text-heavy, all-action edition of hi, tech..

Until then, have a great week! 🤓

We’re always innovating around here, as you know.

There was that time we wrote about robots, the day we got a new logo… y’know, there are others.

🎙 And now, we bring you: hi, tech. audio! On a Tuesday!

This was an accidental undertaking, as all the best undertakings are.

I wrote about a company called Tastry way back in our Wine edition.

They are a fascinating business that, to quote their website, matches “products to people using chemistry, machine learning and every person's individual palate.”

I contacted their CEO and founder, Katerina Axelsson, and we had a great chat last week. So great, in fact, that I figured it would be of interest to our subscribers.

We had another chat this week, then I added a royalty-free musical sting at the beginning, and here we are.

Podcasting? Piece of cake.

We discussed:

* Why Katerina decided to found Tastry.

* Their unique approach to understanding the chemistry of wine.

* How can science improve a highly subjective industry like wine?

* Tastry’s technology for matching consumers to products they will love.

* Plenty more!

Have a listen and see what you think!

🍷 You can find out more about Tastry here: https://tastry.com/

📱 And try out their app here: https://bottlebird.com/

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