"I didn't respect the plant, and when I finally learned to respect it and appreciate it, I was then able to find love and appreciation in myself to feel better and become a better version of me." - Kim Flores

Everyone needs a minute, even if you're one of the top cannabis influencers. In this episode, Kim Flore shares how she started making treats for herself and her neighbors to founding The Hemp Housewife. She discusses the differences between marketing and advertising alcohol and cannabis, the need for regulation when it comes to cannabis, navigating social media platforms while trying to market it, and the importance of building relationships with customers. This conversation also touches on the effects of alcohol and how cannabis can be a better alternative, as well as the challenges content creators face when trying to build an audience. With inspiring stories and valuable insights, this podcast episode will surely provide listeners with an invaluable look into the cannabis world - so tune in now!

[00:00 - 15:27] How Cannabis Helped Kim Find Love and Appreciation in Herself

[15:28 - 26:19] Alcohol and Cannabis: Experiences, Perspectives, and Tips

[26:20 - 35:16] Tips and Tricks to Avoid Flagging and Demonization on Social Media

[35:17 - 39:17] Texas Cannabis Meetup at MJBizCon

[39:17 - 47:07] Exploring the Possibilities of Canada's Beverage Industry and Texas Cannabis

Guest bio

Hey Y'all! My name is Kim; however, I'm known by many as the Hemp Housewife, and you might recognize me from my catchy tagline, 'Mamma Needs a Minute,' which has evolved into a cannabis brand tailored explicitly to uplift and empower women.

With a community of over 75,000 'Canna-besties' following my journey on social media, I aim to be more than just an influencer in the cannabis sphere. My features on Yahoo Finance in the past year for outstanding brand partnerships are testaments to that. 

My role, however, isn't limited to partnerships and collaborations. As a cannabis marketing expert, I've poured my heart into creating iconic content for top-tier cannabis brands and events. My driving force? Breaking down the barriers and negative perceptions that surround women who find solace and wellness in cannabis.

Website:

https://www.thehemphousewife.com

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 "Our mission is to bring cannabis back to its pre-prohibition status, where it's a widely accepted plant medicine." –  Peter Barsoom  

What does it take to be a pioneering brand in the rapidly changing cannabis industry?

In this episode, I chat with Peter Barsoom, co-founder of 1906 New Highs. Tracing 1906’s origin story and unique path through the emerging cannabis industry, Peter shares an inside look at the vision, values, and strategic choices that have set his company apart. From a commitment to quality and consumer education to leveraging the latest legislation, Peter shares the story behind 1906 New Highs’ creation, their goal of providing more tailored cannabis experiences, and the thoughtful formulation that goes into their products that blend THC and CBD with other botanicals. We also discuss critical choices that 1906 has made along the way, like shifting to pills and achieving national distribution, illustrating how brands can adapt and take advantage of opportunities amid regulatory changes. 

[00:00 - 13:34]  Peter Barsoom on the Evolution of 1906 and the Rise of Microdosing

[13:35 - 25:07] How Peter's Vision Shaped a New Era of Cannabis Consumption

[25:08 - 32:49] Cannabis Market Expansion and Drops vs. Capsules: The Manufacturing Complexity Behind Cannabis Products 

[32:50 - 39:13] 1906's Nationwide Home Delivery of 100% Federally Legal Microdose Cannabis

[39:14 - 52:25] The Evolving Landscape of Hemp and Cannabis: Legislation and Consumer Access

Peter Barsoom is the CEO and Co-Founder of 1906 New Highs, a leading cannabis company producing the country’s #1 cannabis pill. The company’s collection of patented, fast-acting, pharma-grade capsules combines a low dose of THC, CBD, and other effective medicinal plants to deliver a functional, targeted effect for daily use. Prior to founding 1906 in 2015, Peter had an extensive career in finance and business strategy, holding senior management positions at American Express, Merrill Lynch, Morgan Stanley, Blue Mountain Capital, and Intercontinental Exchange. 

Peter currently serves on the board of several leading cannabis industry associations, including the Marijuana Industry Group, the Cannabis Trade Federation, Colorado Leads, the New Jersey Cannabis Industry Association, and the Florida Medical Marijuana Advisory Committee. In September 2018, Peter was recognized by Entrepreneur magazine as one of the Top 100 Leaders in Cannabis. 

Website: https://1906.shop/

Instagram: https://www.instagram.com/1906newhighs/

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"We push boundaries far past the status quo. We're not going to accept the status quo, but we choose to do that in a safe and calculated manner." – Chris Fontes  

In this episode, Shayda chats with Chris Fontes about his career journey in hemp, from initiating Hemp Exchange in 2018 to navigating challenges and market shifts. His innovations led him to pioneer hemp-derived Delta 9 edibles and later transition to the growing hemp beverage sector with High Spirits Beverages. Throughout the conversation, they stress clear distinctions in the cannabis industry, particularly the 0.3% Delta 9 THC threshold distinguishing hemp from marijuana. They advocate for consumer access to cannabis products, emphasizing safety and proper regulations over prohibitions. 

Shayda and Chris delve into the gray areas of hemp laws, the balance industry pioneers must strike, and the future potential of cannabinoids, notably Type 2 cannabis. Chris underscores the synergy between CBD and THC and the necessity for informed discussions in the industry, emphasizing consumer safety and product efficacy.   

[00:00 - 10:02] From Stabilizing Hemp Supply Chains to Revolutionizing Edibles 

[10:03 - 28:38] Beyond 0.3% Delta 9 THC: A Dive into Hemp, Marijuana, and Industry Semantics

[28:39 - 40:05] Pushing Legal Boundaries and Insights on the Hemp and Cannabis Industry's Legal Challenges and Ethical Responsibilities

[40:06 - 52:23] What About the Future of Cannabis? Legalization, Consolidation, and Consumer Safety

[52:24 - 1:11:05] From Beverage Packaging to the Rise of Type 2 Cannabis: Chris Shares His Vision for the Industry 

Chris Fontes is the founder and CEO of Trojan Horse Cannabis, a company that creates high-quality products from Delta 9 THC, which everyone can enjoy. He desires to educate people about hemp and deliver an unforgettable experience for customers.

He is passionate about helping the cannabis industry return to what it used to be. He also wants people to be educated, exposed, and have the opportunity to see the difference and know that there are other options for them to choose from.

LinkedIn: https://www.linkedin.com/in/chrisfontes/

Website: https://trojanhorsecannabis.com/author/cfontes/ 

Instagram: https://www.instagram.com/trojan_horse_cannabis

Facebook: https://www.facebook.com/trojanhorsecbd/ 

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“We produce cannabis where it should be produced and we sell cannabis where it should be sold – That's our thesis. That's what we've been fighting for. That’s our strategic pathway.” – Andrés Fajardo

In my chat with Andrés Fajardo of Clever Leaves, we discuss how this Colombian-based company excels in the international cannabis market. Clever Leaves focuses on producing high-quality pharmaceutical-grade cannabis, backed by EU GMP-certified sites. Their global expansion journey involves navigating complex regulations and adapting to diverse markets, including Germany, Australia, Brazil, and Israel, where they prioritize medical cannabis products tailored to meet specific regulations and patient needs.

Clever Leaves actively shapes regulations in Colombia and fosters strong relationships with international regulators. They also collaborate with industry associations to influence policies. Their commitment to quality and compliance has been key to their success in the global cannabis landscape.

[00:00 - 20:47] Understanding the Legal Landscape: Cannabis in Colombia, EU Regulations, and Global Trade

[20:48 - 29:44] How Clever Leaves Adapts Cannabis Products for Global Markets with Diverse Regulations 

[29:45 - 39:14] Managing Compliance Across the Globe 

[39:15 - 45:35] Colombia’s Cannabis Legalization and Medical Use

[45:36 - 53:55] Challenges and Opportunities in Regulatory Compliance

Andres Fajardo is co-founder and CEO of Clever Leaves and has previously served as Managing Director, President, and Chairman of the Board. He has led the development of its first 18 Hectares of GACP and EU-GMP certified cultivation and post-harvest facilities, the design and construction of a GMP certified extraction and formulation plant, and the development of a robust pipeline of clients and brands. Andres oversees the development, expansion, and marketing plans globally.

Prior to Clever Leaves, Mr. Fajardo was a Founding Partner of Mojo Ventures, a unique late-stage company builder focused on working with startups and small companies to achieve unprecedented growth and profitability. Before being an entrepreneur, he was President/CEO at IQ Outsourcing, a leading Colombian business process outsourcing firm that is part of the Sanford Group of Companies.

Prior to joining IQ, Andres was a Principal Member at Booz & Company, a management consulting firm, based in Mexico City. Sponsored by Booz Allen, he obtained an MBA at Harvard Business School. He earned a B.S. Industrial Engineering and B.S. Economics, with honors, from Los Andes University in Colombia.

https://cleverleaves.com

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“It was basically a perfect storm – There was only the black market. There was nothing legal about cannabis whatsoever. And so, thus began a fourteen-year journey of acquiring, dispensing, packaging, and transporting; Everything all in one. We were everything.” – Barry Foy

Barry Foy, CEO of Gentlemen Smugglers, began his involvement in the cannabis industry in the early '70s by supplying soldiers from a South Carolina training base. As his operations grew significantly, so did the target on his back by Reagan’s war on drugs. 

In my conversation with Barry, we talk about how he faced an 11-year sentence amidst an aggressive anti-cannabis sentiment in the 1970s, his experiences spanning the transformation of the market from its unregulated days, and navigating cannabis from the other side – Regulations and all its challenges. 

We dive into the evolution of cannabis through the eyes of one of its most intriguing advocates.

[00:00 - 10:39] How Barry Foy Started in the 1970s Trade, Served 11 Years in Prison, and Now Advocates for its Acceptance.

[10:40 - 20:44] How Cannabis Choice in Texas's Legacy Market Has Evolved in Terms of Product Variety, Quality, and Marketing.

[20:45 - 26:57] From Black Market to Regulation: Insight Through Cannabis History and the War on Drugs

[20:45 - 34:35] Barry's Journey Through the Legal Labyrinth and Return to the Cannabis Scene 

[34:36 - 41:46] Why Massachusetts? The Social Equity Factor & Benefits of Transitioning from Illicit to a Regulated Market

[41:47 - 52:01] Lessons Learned Operating on the Regulated Side

Connect with Barry!

LinkedIn

Instagram

Or go to: GentlemenSmugglers.com

Gentlemen Smugglers is inspired by one of America's true legends, Barry Foy. Barry ran a tight ship, and his Smugglers were notorious for sailing from Jamaica to Colombia to Lebanon, dominating the East Coast cannabis market. For over a decade, Foy's operation played cat and mouse with the FBI, DEA & Interpol. In many ways, they served as the dispensaries of their era. However, Operation Jackpot, the initial phase of President Reagan’s War on Drugs, eventually led to their downfall. Barry Foy was charged with kingpin status and spent 11 years behind bars. Interestingly, many of the markets he once supplied are now legally operational. This inspired the re-establishment of the Gentlemen Smugglers brand to deliver quality cannabis to the public legally, emphasizing social equity reinvestment and unparalleled storytelling at its heart.

Resources MentionedThe Outlaw Digest Newsletter

Book: Jackpot by Jason Ryan

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"I think Texas has one of the most accountable medical programs in the country. Meaning we can tell you who prescribed that prescription, what their pain program was, who bought it, what day it was bought, and who provided it." - Pat Davis

Tune in with Pat Davis from Weeds as he talks about the rigorous data analysis shaping the future of Texas' notable medical cannabis program! Explore Texas' moves to broaden policies and the insights gleaned from New Mexico's experiences. Learn about the challenges, the expanding conditions, and the open call for more licenses. Kurt urges listeners to voice their perspectives and interact with decision-makers on cannabis legislation in Texas.

Are we near a revolution in Texas' medical cannabis policies? Tune in!

[00:00 - 07:25] Texas Expands Compassionate Use Program to Elevate Medical Cannabis Accessibility

[07:25 - 13:58] Examining Data to Create a Comprehensive Medical Cannabis Program in Texas

[13:58 - 21:05] A Look at How Policy is Changing and Police Officers Adapting

[21:05 - 27:55] Advocacy, Expansion, and Education in Texas and New Mexico

[27:55 - 34:41] Exploring the Possibilities and Understanding the Data of Texas Compassionate Use Program

[34:41 - 41:28] Texas Cannabis Industry: Balancing Existing Operators with New Small Businesses

[41:28 - 48:23] Texas Medical Cannabis Program: Achieving Accountability and Access for Patients

[48:24 - 54:20] Texas’ Comprehensive Approach to Medical Cannabis - Tracking, Transparency, and Future Licensing Decisions

Connect with Pat!

Linkedin

Or go to https://weeds.team/about-us/

Pat Davis is a former police officer and now a cannabis consultant. He was appointed by Governor Lujan Grisham to lead the New Mexico Governor's Working Group on legalization, where he helped to draft the state's roadmap for transitioning from a medical to an adult-use market. After legalization, he co-founded Weeds, the state's largest licensing and compliance firm, where they have helped some of the state's largest brands and new startups license facilities and stay compliant. In 2023, their firm was selected by the State of Texas to provide technical assistance in evaluating the state's medical program for potential expansion.

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Ever wondered about the DNA testing or the power of terpenes in shaping your experience?

In this episode, Joshua Mallet of BudBoard takes us behind the scenes of Albuquerque's trailblazing cannabis menu service. Understand their AI-driven recommendation system to personalize your cannabis experience. From New Mexico's cannabis market and how they had to navigate around marketing regulations while still being able to talk about the effects to understanding terpenes, this episode is packed with insights. Discover how mood plays a role in picking the right strain and how DNA tests, raw data from C O A's, and terpenes have an impact on the effect of products.

Tune in to hear more about what it takes to produce tailored cannabis!

[00:00 - 07:38] Trailblazing the Path to Professionalizing Cannabis

[07:38 - 15:10] How BudBoard Evolved to Accommodate New Consumers and Effects-Based Marketing

[15:11 - 22:13] Navigating the Regulatory Landscape

[22:14 - 29:29] The Power of Machine Learning to Create Custom Cannabis Products Based on User Data and DNA Tests

[29:29 - 37:24] Discovering Trends in Sleep, Anxiety, and Pain Relief

[37:25 - 44:35] A Model for Consistent Cannabis Experiences Across State Lines

[44:35 - 52:32] The Science Behind Cannabis Derived Terpenes and Botanical Terpenes: Are They the Same Thing?

[52:32 - 58:54] Distillate vs. Extract & Budboard's Personalized Vision

Connect with Joshua!

Linkedin

Or go to https://www.budboard.co/

As the Chief Innovation Officer and a co-founder of BudBoard, Joshua Mallett is an integral part of a passionate quartet leading a revolutionary change in the cannabis industry. Following a sports injury in high school that led him to explore the therapeutic benefits of cannabis, Mallett grew fascinated with understanding the complex interplay between cannabis compounds and their varied effects. His obsession, combined with over a decade of entrepreneurial and technical problem-solving experience, drove him to co-develop an innovative data collection and machine learning platform at budboard. This tool draws correlations between the chemical makeup of cannabis products, their effects, and market appeal. Today, budboard is recognized for its distinctive expertise in the industry.

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From the early days of 1996 to the intricate landscapes of cannabis in medicine today, Dr. Morris delves deep into the transformative potential and challenges of cannabis. 

Discover the evolution of cannabis for therapeutic success, the shattered societal stigmas, and the complexities surrounding its use during pregnancy. 

She also briefly touches on terpenes, their therapeutic effects, and how they can help with sleep. This conversation outlines the current state of cannabis in medicine and focuses on advocating for it since 1996. She provides an in-depth look at the improvements that have been made in terms of quality control and scientific research. 

Additionally, Dr. Morris shares her thoughts on the stigmas surrounding cannabis as a medicine and how physicians are becoming increasingly open to discussing its use. It is crucial to spread awareness about the benefits of cannabis products through professional associations and networks. 

This isn't just about recreation; it's about revolutionizing healthcare.

Timestamps

[00:00 - 09:59] Cannabis as a Medicine: From 1996 to Now, Quality Control and Therapeutic Success

[10:00 - 19:40] How Medical Professionals are Promoting Cannabis for Chronic Pain Management

[19:41 - 30:54] Exploring the Benefits and Challenges of Medical Marijuana

[30:55 - 38:11] Benefits, Risks, and Regulations of Medical Marijuana

[38:12 - 44:30] How Different States Are Handling Medical Marijuana

[44:31 - 52:41] Exploring the Variations of Cannabis Use Across States 

[52:42 - 54:09] The Future of Duber

Guest bio

Dr. Morris is the Chief Medical Officer of Duber Medical. Her physician and woman-owned practice works with a diverse population of more than 8,000 patients across 11 states, gaining first-hand knowledge of the clinical benefits of medical marijuana! With more than 30 years of medical experience, Dr. Gabrielle Morris possesses a BS in Chemistry from West Virginia University and a Doctorate of Medicine from Marshall University. She is board-certified by the American Board of Neurological Surgeons, the American Board of Independent Medical Examiners, and the National Board of Medical Examiners. Her career spans a myriad of specialties, including Neurological Surgery, Trauma, Complex Orthopedic Spinal Surgery, and Emergency Medicine.

Connect with Dr. Morris!

Website: https://www.dubermedical.com

Email: drgfmorris@dubermedical.com 

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Knowing your target market is the first step in every successful business.

In this episode, Lara Fordis, a consumer market research consultant specializing in insights related to CPG and the cannabis industry, discusses how to navigate market research for small and large businesses. 

With 25 years of experience in the cannabis industry, Lara provides tips on ensuring accuracy with qualitative and quantitative data. She also shares insights into the importance of considering point-of-sale data when conducting market research and how it can be inaccurate due to people buying for others or not considering invisible shoppers. Lara also emphasizes that low-dose edibles can help people have a good experience with cannabis without worrying about getting too high and the potential therapeutic benefits that cannabis offers. Finally, she provides an overview of the trends in sales data across different states regarding motivations for using cannabis, such as pain management or avoiding opioids. 

Tune into this episode to learn more about conducting informed market research for businesses in the cannabis industry!

[00:00 - 09:13] Navigating Consumer Market Research in the Cannabis Industry

[09:14 - 15:56] Uncovering the Nuances of Market Research

[15:57 - 24:37] Exploring the Benefits of Working with Bud Tenders

[24:38 - 31:43] Understanding the Challenges of Conducting Cannabis Market Research

[31:44 - 42:15] How to Safely Introduce the Canna-Curious to Microdosing and Low-Dose Alternatives

[42:16 - 56:02] Examining State-by-State Variations in Motivations for Trying Cannabis

Lara Fordis, founder of Fordis Consulting, is a renowned market research expert and consultant specializing in consumer insights and data-driven decision-making. With over 20 years of experience in the field, Lara excels in designing and executing cost-effective solutions that enhance various aspects of business, from product development to marketing and brand optimization. She possesses a unique blend of qualitative and quantitative research expertise, allowing her to deliver comprehensive and impactful strategies to her clients.

Connect with Lara!

LinkedIn

Go to www.FordisConsulting.com 

Email: lara@fordisconsulting.com 

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Jump into the latest 'To Be Blunt' episode with Shayda Torabi and cannabis bigwig John Mueller, co-founder and CEO of Greenlight - a vertically integrated, multi-state cannabis operator with over 180,000 square feet of cultivation and manufacturing and 550 employees, as they navigate the high-stakes world of cannabis licensing. Unpack the impacts of Twilio and MasterCard's policies, dive into state-specific regulations, and learn why winning licenses beats buying.

With bonus insights on protecting license values and state recreational programs, this is a must-listen episode!

[00:00 - 08:10] Twilio Cuts Services to Cannabis Industry Operators: What Does This Mean for the Future?

[08:10 - 15:36] A Huge Blow to Cannabis Operators and a Setback for the Industry

[15:36 - 22:40] Navigating the Cannabis Industry in Different States

[22:40 - 30:40] Partnering with Establishments for Credibility

[30:40 - 37:38] Connections, Cultivation, and Compliance with Greenlight

[37:38 - 44:29] Converting Illicit Cannabis Consumers to Regulated Markets in Missouri and Beyond

[44:29 - 51:38] Exploring the Black Market

[51:38 - 1:01:11] From Founding Members to Expanding Horizons in the Cannabis Industry

Connect with John!

Linkedin,

Or go to

https://greenlightdispensary.com/

John Mueller is the Co-Founder and CEO of Greenlight, a vertically-integrated, multi-state operator with 3 in-house brands, over 180,000 square feet of cultivation and manufacturing, and more than 550 employees. Through John’s expertise in scaling businesses, Greenlight is tracking over $200 million in annualized revenue and is positioned to have 40 dispensaries open by Q1 of 2024.

Resources Mentioned:

https://mjbizdaily.com/text-messaging-provider-twilio-cuts-service-to-cannabis-industry/

https://www.nytimes.com/2023/07/28/business/mastercard-debit-cannabis-transactions.html

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Explore the Art of Solventless Extraction with Shayda Torabi and her guest Cliff Haney! Learn about the four pillars of this craft: heat, water, ice, and pressure, and understand why top cannabis brands are flocking to this method and how it results in products brimming with aromatic terpenes and unparalleled shelf stability. Cliff peels back the nuances of ice water extraction and the crucial roles of strain genetics, yields, and trichomes. Plus, get an insider's look into the TURP guide, the bridge between brands and discerning consumers. Ignite your curiosity about solventless with us!

[00:00 - 08:10] Dive into Product Analysis and the Evolving Regulatory Landscape

[08:10 - 15:48] Evolution of Cannabis Extraction: From Distillate to Solventless and Full Spectrum

[15:49 - 23:22] Uncovering the Benefits of Solventless Extraction

[23:23 - 31:30] Exploring the Advantages of Washing vs. Pressing

[31:31 - 39:13] Nuances of Premium Cannabis Products in Evolving Markets

[39:13 - 46:52] The Effects of Refrigerating Cannabis Concentrates

[46:53 - 54:50] Cannabis Trends and Techniques

[54:50 - 59:21] Cannabis Expansion and Ethical Integration from Europe to the US

Connect with Cliff!

Linkedin and Instagram

Go to

https://www.terpguide.com/

Cliff Haney is the Co-founder of TerpGuide. He has spent the last five years setting up some of the world's most extensive solventless extraction facilities. He's had the unique opportunity to sample top-notch terps at hash competitions throughout the US. Outside of work, Cliff takes pleasure in snowboarding, piloting his drone, crafting content, and indulging in thrifting

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"I don't want us to have beverages go stagnant with beverages that are moving because they're high dose and cheap on the West Coast. Let's come up with some more functional beverages, whether they're high dose or low dose, and let's incorporate other pieces of the plant. I think that's a key differentiator." - Diana Eberlein

Dive into cannabis beverages exploring low-dose THC, the hemp vs. marijuana showdown, crafty cannabis concoctions, and more!

In today's episode, host Shayda Torabi celebrates the fifth anniversary of its Restart CBC brand, while expert Diana Eberlein, from Source Technology and Cannabis Beverage Association members, sheds light on industry shifts, tastes, laws, and making cannabis accessible. They also discuss self-regulation and the National Drink Cannabis Day on August 20th, an initiative by the Cannabis Media Council.

Tune in to grasp the transformative potential of cannabis beverage and their impact on the industry!

[00:00 - 08:13] Celebrating 5 Years of Cannabis Business

[08:13 - 15:24] Introducing Diana Eberlein: Exploring Cannabis Beverages, Emulsion Technology, and the Future of CPG

[15:24 - 22:07] Exploring the Split in Cannabis Beverage Flavor Profiles: Low-Dose vs High-Dose

[22:07 - 29:20] Exploring Cannabis Trends: Dosages, Formats, and Market Demand

[29:20 - 36:21] A Look at the Future of Hemp Derived and Marijuana Derived Products

[36:22 - 43:08] Exploring the Social and Economic Impacts of Low Dose Products

[43:09 - 49:52] Exploring the Opportunities and Challenges of Cannabis-Derived and Hemp-Derived THC Beverages

[49:52 - 56:35] Celebrate National Drink Cannabis Day and Learn How to Enjoy Cannabis Beverages Safely

[56:35 - 1:00:24] Closing Segment

Diana Eberlein currently leads Marketing & Business Development at SōRSE Technology, a leading water-soluble technology for infusing cannabis beverages, food, supplements, and personal care products. Leveraging her 10+ years’ experience in entertainment marketing specializing in brand development, experiential marketing, and celebrity partnerships, Eberlein develops the strategy behind all events, PR, and advertising.

SōRSE currently powers the leading THC, Hemp D9, and CBD-infused beverages, including Cann, Mad Tasty, Leisuretown, Rebel Rabbit, and more.

As a cannabis advocate and an infused beverage enthusiast, Eberlein became the chair of the Cannabis Beverage Association at the beginning of 2023, which focuses on beverage category awareness, government and regulatory affairs, and representing infused beverages across the US. Eberlein is also a member of the Cannabis Marketing Association and the Forbes Agency Council.

Connect with Diana!

Linkedin and Instagram

Or go to www.sorsetech.com and

https://cannabisbeverageassociation.org/

And Linkedin:

https://www.linkedin.com/company/sorsetech/

https://www.linkedin.com/company/cannabisbeverageassociation

🎧 New episodes *every Monday*

📢 Discussing the business of taking cannabis packaged goods to market

⌨️ TOBEBLUNTPOD.com

🌎 To Be Blunt is a top 5% most shared global podcast 

💚 Made and Hosted by @THESHAYDATORABI

💌 Slide into the DM’s @TOBEBLUNTPOD

🌱 Sponsored by @RESTARTCBD

Love this episode? 👍

To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

⭐️⭐️⭐️⭐️⭐️

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"The brand is kind of the representation of all of the good or bad things that the customer or the purchasing public perceives around the brand" - Seth Gardenswartz

In this episode of To Be Blunt, host Shayda Torabi and guest Seth Gardenswartz, founder of Black Garden Law, explore the art of creating and safeguarding a compelling brand, understanding business goals, legal insights, and effective marketing practices. Discover valuable strategies to develop your brand in the competitive cannabis market, including quality products, federal trademark protection, local community engagement, and strategic partnerships.

[00:11 - 08:30] Exploring the Challenges of Marketing Cannabis Skincare and Topicals

[08:30 - 16:08] Exploring the Future of Cannabis Branding

[16:08 - 23:18] How Cannabis Businesses Can Benefit from Strategic Marketing and Counseling

[23:19 - 30:57] Exploring the Challenges of Establishing Cannabis Brands and Trademark Protection

[30:57 - 38:43] Challenges and Strategies for Long-Term Success

[38:44 - 46:04] Harnessing Brand Equity and Building Codependent Relationships: The Keys to Success in the Cannabis Industry

[46:04 - 53:32] Exploring the Challenges of Building a Successful Cannabis Brand in a Maturing Market

[53:33 - 00:47] Scaling Local Brands to National Success

[00:48 - 01:07:42] Closing Segment

Seth Gardenswartz is a marketing guy who somehow wound up in law school. His specialties include trademarks, brand development, craft beverages, cannabis, IP licensing, e-commerce, digital media, and general business law. Seth co-founded Blackgarden Law with his partner Candice Owens to create a boutique business law firm representing high-growth ventures. They quickly established a substantial practice in the tech start-up and craft beer industries. When recreational cannabis became legal in their home state, they swiftly moved into the market to focus on corporate structure, finance, and brand protection for this rapidly growing industry. Now with a tight-knit group of business attorneys, they represent cannabis brands nationwide.

Connect with Seth!

Linkedin and Instagram

Go to

https://www.blackgardenlaw.com/

Resources Mentioned:

https://www.allure.com/story/cbd-beauty

🎧 New episodes *every Monday*

📢 Discussing the business of taking cannabis packaged goods to market

⌨️ TOBEBLUNTPOD.com

🌎 To Be Blunt is a top 5% most shared global podcast 

💚 Made and Hosted by @THESHAYDATORABI

💌 Slide into the DM’s @TOBEBLUNTPOD

🌱 Sponsored by @RESTARTCBD

Love this episode? 👍🏼

To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

⭐️⭐️⭐️⭐️⭐️

Leave a 5 star review on Apple podcast or Spotify

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"Data is the new oil data is the new goal. So what we have in our database is a direct tie between COA and user outcome on a person-by-person basis. That's a highly valuable data set." - Eric Mercado

Are you ready to tune in for a glimpse into the future of personalized cannabis shopping?

In this episode of To Be Blunt, join Eric Mercado, the Co-Founder of Terpli, as he unveils their groundbreaking AI budtender. Discover the advantages of e-commerce in the cannabis industry, strategies for customer loyalty, and the upcoming beta launch of their chat GPT-powered cannabis recommendation engine. 

Discover the future of customer loyalty and data-driven brand differentiation in this captivating conversation!

[00:00 - 07:30] Eric Mercado's Journey to Trailblazing the Path for Cannabis Marketing

[07:30 - 15:10] Revolutionizing Cannabis Consumption: Personalized Recommendations, Online Dominance, and the Tech-Savvy Generation

[15:11 - 22:16] Navigating the Challenges and Solutions in Consumer Experience

[22:16 - 29:23] Terpli’s Plug and Play Solution for Increased Conversion and Customer Loyalty

[29:23 - 37:12] Revolutionizing Cannabis Retail with Adaptive AI and Machine Learning for Enhanced Customer Experience and Loyalty

[37:13 - 44:30] How to Leverage Data for Better Recommendations

[44:30 - 51:36] Leveraging Reviews to Create a Chat GPT-Fueled Cannabis Recommendation Engine

[51:36 - 01:03:33] Terpli’s Tech-Driven Solutions for Live Inventory, Brand Differentiation, and Sponsorship Opportunities

Eric Mercado is the Co-Founder of Terpli and a catalyst for growth, innovation, and problem-solving. His passion lies in constant improvement for teams, clients, colleagues, and himself. A high-performing founder, business advisor, Big 4 assurance manager, and CPA, he has a demonstrated history of exemplary work ethic, quality, and teaming. As an SMU alumnus with an MS in Accounting, he exhibits an entrepreneurial spirit as well as a keen eye for risk assessment and process improvement. He has experience in everything from Startup to IPO - including FP&A, systems setup and management, Sales, Talent Acquisition and HR, Business Development, M&A and transactions due diligence, financial statement audits, and PCAOB inspection.

Connect with Eric!

Linkedin and Instagram

Go to terpli.io

Resources Mentioned:

https://www.reuters.com/business/finance/mastercard-demands-termination-cannabis-purchases-its-debit-cards-2023-07-26/

https://bringmethenews.com/minnesota-lifestyle/what-you-need-to-know-about-marijuana-legalization-in-minnesota

https://www.marijuanamoment.net/senate-committee-chairman-says-marijuana-banking-bill-actually-wont-get-a-vote-this-summer-despite-his-goal-lobbyist-reports/

🎧 New episodes *every Monday*

📢 Discussing the business of taking cannabis packaged goods to market

⌨️ TOBEBLUNTPOD.com

🌎 To Be Blunt is a top 5% most shared global podcast 

💚 Made and Hosted by @THESHAYDATORABI

💌 Slide into the DM’s @TOBEBLUNTPOD

🌱 Sponsored by @RESTARTCBD

Love this episode? 👍🏼

To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

⭐️⭐️⭐️⭐️⭐️

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"You better get ready to play your A-game, and you'd better get tough and get a strong backbone and figure out who you can align with that can help you succeed because you can not succeed alone in this business." - Kim Prince

Want to know how to get your Cannabis brand in the spotlight?

In today's episode, Shayda Torabi shares valuable insights on how to navigate the world of publicity and media in the cannabis space, discussing recent news such as the relaxation of regulations for hemp and CBD, Twitter's cannabis-friendly advertising policy, and the Cannabis Media Council's Full Spectrum Report.

Also, her guest, Kim Prince, who is the founder of Proven Media, a marketing and communications firm based in Carefree, Arizona, shares insights on navigating publicity and media in the cannabis space, discussing topics like responsible advertising, media partnerships, and working with influencers. They also discuss celebrity-endorsed cannabis brands and success stories. Listeners gain valuable tips on PR strategies for the evolving cannabis industry, emphasizing authenticity and building relationships with reporters.

Tune in now and get ready for an informative discussion on media PR strategies specifically tailored for those in the cannabis space!

[00:00 - 07:37] How to Succeed in the Cannabis Industry with a Strong Backbone and Allies

[07:37 - 14:59] Celebrity-Endorsed Cannabis Brands Making Waves in California Market

[14:59 - 22:25] From Corporate Career to Cannabis Industry

[22:26 - 30:16] Building Relationships and Trust

[30:17 - 37:25] How Influencers Can Help Tell the Story

[37:25 - 45:12] Exploring the Benefits of Influencer Marketing and the PESO Model for Paid and Earned Media

[45:13 - 53:05] Exploring the Pros and Cons of Media Exposure

[53:05 - 01:00:30] Creating a Successful Media PR Plan

[01:00:30 - 01:06:34] Creating Authentic Relationships and Bringing Creative Solutions to the Cannabis Industry

Kim Prince is the CEO and founder of Proven Media, a well-established, reputable, results-oriented agency serving B2B and B2C cannabis companies throughout North America. She brings more than 20 years of B2B and B2C corporate marketing campaigns to the table and has a proficient background in corporate messaging strategies, public relations, and strategic planning for corporations, brands, and C-level executives. Her passion is to help strong, complex businesses and their visionaries reach their goals.

Connect with Kim!

Linkedin and Facebook

https://www.provenmedia.com/

E-mail: sadie@provenmediaservices.com

https://www.statista.com/statistics/879805/cannabis-ad-spend-north-america/

https://digiday.com/marketing/twitter-now-allows-cannabis-advertising-and-brands-are-ready-to-spend-to-test-and-learn-on-the-platform/

https://digiday.com/marketing/as-cannabis-advertising-goes-mainstream-guidelines-become-necessary/

https://www.cannabismediacouncil.com/full-spectrum-guidelines-2023

https://www.ftc.gov/news-events/news/press-releases/2023/07/ftc-sends-cease-desist-letters-fda-companies-selling-edible-products-containing-delta-8-thc

https://www.rollingstone.com/culture-council/articles/cannabis-beverages-what-marketers-should-know-current-trends-1234787144/

https://bdsa.com/wp-content/uploads/2021/11/Whats-Next-for-Cannabis-Beverages-After-a-Booming-Summer.pdf

🎧 New episodes *every Monday*

📢 Discussing the business of taking cannabis packaged goods to market

⌨️ TOBEBLUNTPOD.com

🌎 To Be Blunt is a top 5% most shared global podcast 

💚 Made and Hosted by @THESHAYDATORABI

💌 Slide into the DM’s @TOBEBLUNTPOD

🌱 Sponsored by @RESTARTCBD

Love this episode? 👍🏼

To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

⭐️⭐️⭐️⭐️⭐️

Leave a 5 star review on Apple podcast or Spotify

And forward to a friend! ⏩

Thank you for reading To Be Blunt. This post is public so feel free to share it.

With more competition than ever in the cannabis industry, building a strong brand identity is critical to success!

In this episode, Shayda Torabi joins Joe Hodas, Katherine Wolf, and John Shute, to explore how cannabis brands can create a distinctive personality that resonates with consumers and sets them apart from the competition. Guests will share their own unique stories and experiences in the industry and discuss how they successfully navigated through different challenges and obstacles. Listeners will gain insight into how to develop a brand personality that aligns with their business goals and appeals to their target audience.

[00:11 - 07:56] From Seed to Brand

[07:56 - 15:41] Crafting a Compelling Identity for Your Cannabis Brand

[15:41 - 22:11] Discovering the "Why" Behind Your Brand

[22:11 - 28:46] Tips for Differentiating Yourself and Connecting with Your Audience

[28:47 - 36:14] Consumer Insights and the Power of Effective Branding

[36:14 - 43:06] Reinvigorating the Brand: Refreshing Logos, Packaging, and Values

[43:06 - 49:53] Codifying Company Values for Long-Term Brand Strength

[49:53 - 01:01:41] SOPs, Branding, and Company Culture in the Cannabis Industry

Joe Hodas, Chief Marketing Officer at Wana Brands, is an Experienced Marketing and Operations Executive with a demonstrated history of working in cannabis, travel, and tourism, consumer packaged goods (CPG), as well as fast-casual dining, and healthcare--all through the lens of the brand.

Connect with Joe through!

Linkedin,or go to https://www.wanabrands.com/

Katherine Wolf, Chief Marketing and Operations Officer at Malek's Premium Cannabis is a cannabis marketer, branding specialist, and writer. She has a B.S. in Marketing & Economics from The University of Tampa and a background in branding, digital marketing, and copywriting and editing for both B2B and B2C brands from the startup to enterprise level.

Connect with Katherine through!

Linkedin,or go to https://www.malekspremiumcannabis.com/

John Shute, CEO at PufCreativ, is a creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry. He has been awarded “2020 Colorado CEO of the Year” by CEO Monthly and "2020 Marketer of the Year" by ADCANN.

Connect with John through!

Linkedin, or go to https://pufcreativ.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

RESTART CBD

RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Are you aware of Hemp's Potential to Revolutionize the Textile Industry?

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Brianna Kilcullen, who offers valuable insights on how hemp can reshape the US textile market and contribute to sustainable infrastructure. This valuable information serves as a guide for investors, farmers, innovators, and engineers, providing practical advice on how to collaboratively build a robust and thriving infrastructure for the burgeoning US hemp industry.

[00:00 - 08:12] Missouri Tests Plain Packaging for Cannabis Products to Protect Children from Accidental Consumption and Poisoning

[08:12 - 15:48] Navigating Legalities and Building a Hemp-Based Industry

[15:48 - 24:05] Exploring Hemp's Underdog Energy and History

[24:05 - 31:53] Reviving Domestic Industry, Driving Innovation, and Overcoming Fear

[31:53 - 39:59] Unraveling the Global Supply Chain and Exploring New Possibilities

[40:00 - 47:26] Advocating for Ethical and Transparent Hemp Sourcing in the Textile Industry

[47:26 - 54:59] Financing the Hemp Industry for Sustainable Growth and Economic Resilience

[54:59 - 61:38] Exploring the Potential of Hemp, Sustainable Manufacturing, and Industry Education

Brianna Kilcullen is the founder of Anact and is originally from Atlantic Beach, FL. In 2019, she helped legalize hemp in Florida while launching Anact. Prior to starting Anact, she worked in the apparel industry for prAna, a subsidiary of Columbia Sportswear and Under Armour, traveling to 40+ countries and working in factories on almost every continent. She is a dual citizen of the US and Ireland.

Connect with Brianna!

Linkedin and Instagram

Go to https://anactglobal.com/

Resources Mentioned:

https://www.marijuanamoment.net/rfk-jr-pledges-to-legalize-marijuana-and-psychedelics-using-revenue-to-fund-farms-where-people-recovering-from-drug-addiction-can-grow-organic-food/

https://www.wmur.com/article/new-hampshire-medical-marijuana-dispensaries-sales/44370545#

https://psychedelics.berkeley.edu/berkeley-psychedelics-survey-2023/

https://moberlymonitor.com/stories/missouri-to-be-testing-ground-on-plain-packaging-for-cannabis-products,43718

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

RESTART CBD

RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

"We want to bring integrity and efficacy to an industry where there are a lot of people who choose to operate in a gray area and cause it's so consumer-driven, we have to be on the front lines." - Jesse Kerns

Join Jesse Kerns, co-founder of New Bloom Labs, as he discusses about the critical role of lab testing in ensuring the safety of cannabis products. Delve into the world of cannabis testing, exploring different test types, seed-to-sale tracking, and the impact of the 2018 hemp bill on industry standards. Discover how New Bloom Labs approaches testing novel cannabinoids while prioritizing accredited standards and the need for rigorous quality control.

With a focus on consumer protection, this episode is your guide to the cannabis landscape.

[00:00 - 07:50] Revolutionizing Cannabis Testing and Quality Control in Emerging Markets

[07:50 - 15:09] Ensuring Compliance and Quality in Every Batch

[15:09 - 22:57] Quality Control Measures for Hemp and High THC Cannabis

[22:57 - 30:16] The Role of Texas Hemp Coalition and New Bloom Labs in the Evolving Hemp Market and Consumer Safety

[30:16 - 37:54] Navigating the Gray Area of Cannabis Testing

[37:54 - 44:58] Exploring the Impact of Hemp Legislation, Self-Regulation, and Education

[44:58 - 52:00] Bringing Integrity and Efficacy to the Cannabis Industry

[52:00 - 58:26] Embracing Industry Transformation

Jesse Kerns was born in Greene County, Tennessee. Jesse was always drawn to the mountains, streams, and the great outdoors. Starting his career in stock car racing, he learned important values of teamwork, efficiency, and determination. Transitioning to become a land broker, Jesse brought his passion for conservation and farming to help clients with land ownership and management in Chattanooga.

In 2019, Jesse co-founded New Bloom Labs and immersed himself in the cannabis industry. Now, he leads the company's expansion into new markets, utilizing his diverse background and efficiency. Eager to connect with cannabis producers nationwide, Jesse is driven to establish relationships and contribute to the industry's growth.

Connect with Jesse!

Go to Linkedin, Facebook, and Instagram

or visit https://www.newbloomlabs.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

"It's not that synthetics are inherently bad. It's there are bad ways to synthesize, and there are good ways to synthesize." - Shayda Torabi

Do you want to know how Cannabis and Psychedelics Converge?

Join Shayda as she explores the overlap between cannabis and psychedelics. Experience her accounts from the MAPS Psychedelic Science Conference and the Cannabis Marketing Association's Summit. Uncover the efforts to legalize psychedelic therapy and the implications for medical use.

Discover challenges around regulation, competition for market share, and use of synthetic cannabinoids, and hear best practices for brands looking to compete in this industry.

[00:00 - 08:35] Exploring the Synergy Between Cannabis and Psychedelics

[08:35 - 16:58] Unveiling the Pros and Cons of Psychedelic Legalization

[16:59 - 24:49] Exploring the Convergence of Natural and Synthetic Cannabis

[24:50 - 32:46] Quality Products, Chemistry Insights, and Effective Marketing Strategies

[32:48 - 40:15] A Deep Dive into Negotiation, Expansion, and Meeting the Press

[40:15 - 48:58] Regulation, Safety, and the Future of the Industry

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs.

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes.

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

"Follow your passion. There's room for it in the space, and may not be in a direct role and may be consultative, but it exists, and you just have to lean into what you're passionate about."

Are you ready to unlock the hidden potential of cannabis SEO?

Join us on the "To Be Blunt" podcast as Matthew Shterenberg, CEO of Deeproots Partners, reveals the secrets of local search, the Google "Vicinity Update," and the art of captivating content and branding. Explore the latest news on Alabama's medical marijuana program, Rhode Island's Cannabis Control Commission, and Twitch's ban on cannabis content.

Tune in now for a transformative journey into optimizing SEO for cannabis brands!

[00:00 - 07:32] Denver's Week of Marijuana Events, Licensing, and Legal Discussions

[07:32 - 15:40] From Music Dreams to Cannabis SEO: The Journey of Matthew Shterenberg and Deeproots Partners

[15:40 - 23:42] Finding Success in the Cannabis Industry: Passion, Strategy, and Optimism

[23:42 - 31:31] Google Maps Algorithm, Local Industries and the Impact on SEO Strategies

[31:31 - 39:51] Strategies for Google Maps Rankings and Visibility

[39:51 - 47:34] Navigating Censorship and Emerging Search Trends

[47:34 - 55:08] Navigating Google's Categorization and Compliance

[55:08 - 03:01] The Evolving Landscape of Cannabis Marketing: Regional Focus, SEO Strategies, and Industry Insights

Matthew Shterenberg is the co-founder of deeproots partners, an SEO focused digital agency that helps cannabis dispensaries sell more weed. He is cannabis industry veteran, who in the last 7 years has guided marketing and sales strategies for well-known brands like Papa & Barkley, Dom Pen, Sherbinskis, and retail companies like Grassdoor, Body and Mind, Airfield, Hyperwolf and more. 

Matt has proven himself time and again to business leaders with his deep understanding of cannabis consumer behavior which drives lucrative strategies that drive millions in revenue.

In his free time, Matt enjoys his life-long passion of music and playing the drums. 

Connect with Matthew!

Go to LinkedIn: https://www.linkedin.com/in/matthew-shterenberg-272235b9/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

RESTART CBD

RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Ever wondered what it takes to thrive in the ever-evolving world of cannabis entrepreneurship?

Join Shayda as she interviews Willie Mackenzie, an experienced cannabis entrepreneur. Willie, CEO of Left Coast Holdings, discusses his transition from legacy to regulated markets, essential strategies like branding and vertical integration, and pressing industry issues. He also announces the launch of a mastermind group for aspiring entrepreneurs. Tune in for enlightening insights into the world of cannabis!

[00:00 - 07:46] Celebrating 3 Years of Trailblazing Cannabis Conversations on the To Be Blunt Podcast

[07:47 - 15:30] Navigating the Difficulties of Transitioning from Medical to Recreational Cannabis in California and Michigan

[15:31 - 22:46] Adapting to Regulatory Challenges and Market Shifts in the Cannabis Industry

[22:46 - 29:49] Michigan's Cannabis Market and the Battle Against the Illicit Industry

[29:49 - 36:53] From Legacy to Regulated: Understanding the Transition to Vertically Integrated Cannabis Businesses

[36:53 - 43:31] Marketing Success in the Cannabis Industry: The Benefits of Events, Brand Storytelling, and Vertical Integration

[43:31 - 50:11] Harnessing the Power of Events in the Cannabis Industry

[50:11 - 56:46] Insights, Support, and Resilience for Entrepreneurial Success

[56:46 - 59:35] Cultivating Connections and Cannabis Insights

Willie McKenzie is CEO and co-founder of Left Coast Holdings, a vertically integrated cannabis firm based in Michigan. After founding the company in 2020, he scaled the business quickly to achieve 8 figure top-line revenue in 2021 and beyond. A seasoned entrepreneur, he has led his business successfully, despite challenging market conditions in the state of Michigan.

Willie is passionate about mentorship and loves helping others find success in their business.

Connect with Willie!

Go to his Linkedin

Go to his webpage: https://www.leftcoastholdings.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Embark on an inspiring journey with Christina Wong, a cannabis business owner and brand marketer. Discover how she transitioned from publicist to content creator for cannabis brands. Gain insights into cannabis content creation, marketing strategies, and navigating the industry's highs and lows and the upcoming Cannabis Marketing Summit. Don't miss out on Christina's valuable tips for successful content creation and managing an idea bank. Tune in now for an enlightening discussion!

[00:00 - 07:55] Introducing Christina Wong of Fruit and Flower

[07:55 - 14:59] Christina Wong: From Baked Baker to Cannabis Creator, Writer, and PR Consultant

[15:00 - 22:19] Discovering the Benefits of Diversifying Content Creation Platforms

[22:20 - 29:25] How to Use Social Media to Build Loyalty and Reach Your Target Audience

[29:25 - 36:34] How Christina is Killing It with Content Creation

[36:34 - 43:57] From Breakup to Cannabis Business: Shayda's Journey of Content Creation and Self-Care

[43:58 - 50:23] Mashing Up PR and Content Creation

[50:24 - 57:23] How to Build a Successful Brand with Limited Funds and Resources

[57:24 - 03:19] Exploring Cannabis Culture, Food, and Healing with Christina

Christina Wong is a cannabis food, drink, and travel writer, creator, and baked baker in Los Angeles, California. She’s the founder & CEO of Fruit + Flower Co. and the host of Fruit + Flower Unfurled, a newsletter, and podcast for culinary cannabis enthusiasts. Additionally, she’s co-host of Mogu Magu, an AAPI culture, food, and cannabis collective; and partner & culinary editor of The Clever Root, a food lover’s guide to modern cannabis. Her work has been featured in Thrillist, High Times, Cherry Bombe, CannaCurious, and Kitchen Toke magazines.

Connect with Christina!

LinkedIn, Instagram, Tik Tok

Go to https://www.fruitandflower.co/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

RESTART CBD

RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Welcome to a captivating episode of the To Be Blunt Podcast featuring Robert Holland, the visionary behind Tempo and its mouthwatering, budget-friendly savory edibles launched in California. Robert shares his enthralling journey while unveiling savvy strategies for launching a cannabis product that embraces market trends. Discover the art of understanding customer desires, harnessing CPG data, exploring innovative flavors and packaging, pricing tactics that entice customers, captivating with visual packaging, and cultivating fruitful dispensary partnerships.

Join us and get all the details you need in order to make an impact in the cannabis industry with your own product!

[00:00 - 08:11] New Rules to Reschedule Hemp-Derived Cannabinoids on Sine Die Day in Texas

[08:12 - 15:41] Introducing Robert Holland, Founder & CEO of Tempo: Disrupting the Edibles Market with Savory Snacks

[15:42 - 23:06] Robert Holland: From Texas Snack Capital to Cannabis Entrepreneur and Founder of Tempo Crackers - A Data-Driven Journey

[23:07 - 30:27] Navigating the Cannabis Market: From Micro-Dosing to High-Dose Snacks

[30:27 - 37:39] A Cost-Effective Approach to New Flavors and Market Trends

[37:39 - 44:48] Building Loyalty Through Innovative Flavors and Consistent Dosing

[44:48 - 51:52] Discovering the Story Behind Tempo Edibles

[51:53 - 59:03] Exploring the California Cannabis Market: Direct to Consumer Options, Retail Partnerships, and Budtender Education

[59:03 - 01:07:34] Passion for developing products with financial and artistic background

Tempo Crackers Founder, Robert Holland, is a snack strategist, entrepreneur, and finance professional. Robert launched Tempo based on a simple question: why can’t edibles be savory instead of sweet? Growing up in the Texas snack belt next to the headquarters of Frito Lay, Robert spent his early life enthralled by the intense flavor profiles and out of this world texture of modern snacks. He wanted to bring that same joy to his edible experience in California. He is also the VP of Finance and Strategy at Eaze, California-based cannabis delivery app.

Connect with Robert!

LinkedIn

E-mail: robert@tempocrackers.com

Go to: tempocrackers.com

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

RESTART CBD

RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

"What they would do is they would come to a tissue culture lab, like conception, and then we create a clone through a different process than traditional cloning. It's done in a lab, It's done with hormones, mixtures. It's a sterile environment. And through this process, you can actually turn back the clock. It's like you're growing from a seed every time, but you're getting a true DNA replication of that plant every single time." - Kristian Andreassen

This episode of the To Be Blunt Podcast features an exclusive conversation with Kristian Andreassen, a cannabis business owner and brand marketer with over a decade of experience in breeding, commercial cultivation, and brand development of cannabis products. Kristian has recently joined Conception Nurseries as Senior Product Director to support the initiative of building a diverse group of cannabis breeders to meet the expanding market needs.

Tune in to hear Kristian's journey in the industry, from tissue culture cultivation to working with brands to protect their genetics and applying traditional agricultural practices to cannabis.

[00:00 - 08:12] Introducing Kristian Andreassen: Pioneering Cannabis Tissue Culture and Cultivation for 15 Years

[08:13 - 16:50] Exploring the Journey of Cannabis Cultivation and the California Market

[16:50 - 25:38] Unravelling the Complexities of Cannabis Breeding, Genetics, Seeds and Tissue Culture

[25:38 - 34:04] Benefits of Restart CBD's Cannabis Tinctures, Topicals, Edibles & Hemp Derived Delta Nine THC Products

[34:05 - 42:18] Benefits of Tissue Culture Cloning for Commercial Cannabis Cultivators

[42:18 - 53:08] Conception Nurseries Paving the Way for Tissue Culture Adoption in Cannabis Markets

Andreassen’s decade-plus expertise spans breeding, commercial cultivation, and brand development, garnering numerous Emerald Cup and High Times awards for flowers, pre-rolls, concentrates, and genetics. He is a respected fixture of the cannabis industry thanks to a long track record of working with breeders through the medium of tissue culture. He is widely acknowledged to be a pioneer of cannabis tissue culture, introducing stable, high demand genetics to the commercial cannabis marketplace.

Connect with Kristian!

LinkedIn, Instagram

Go to https://conceptionnurseries.com/

Shayda Torabi has been called one of the most influential Women in WordPress, and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

RESTART CBD

RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Resources Mentioned:

https://www.latimes.com/opinion/story/2023-05-17/editorial-stop-producing-cannabis-edibles-that-look-like-candy-because-its-hurting-kids

https://www.marijuanamoment.net/marijuana-needs-a-federal-regulator-and-theres-one-agency-right-for-the-job-alcohol-industry-exec-says-op-ed/

"It is on us to push this industry forward." - Guy Rocourt

"What got us here what got us through a prohibition is what was grown in grandma's garden and made in grandma's kitchen natural simple formulations." - Guy Rocourt

This episode of the To Be Blunt podcast features an insightful conversation with Guy Rocourt, co-founder and CEO of Papa and Barkley, a California-based wellness company that believes in the whole plant as medicine and safe access to cannabis. Guy talks about misinformation in the industry, artificial separations foisted on us by prohibition, advocating for cannabis through public speaking, and creating safe access to cannabis products as well as one of the first Class 1 labs in Colorado. His journey through the industry highlights the importance of doing research, speaking truth when entering the cannabis industry, and advocating for responsible adult decision making.

[00:00 - 07:35] Shayda Torabi and Guy Rocourt Discuss the Future of Cannabis

[07:36 - 14:28] The Story of a Cannabis Advocate's Journey to the Legal Market

[14:29 - 21:22] Shame on Misinformation

[21:22 - 28:03] Drug Testing and Cannabis

[28:03 - 35:57] Uncovering the Misinformation Around CBN

[35:58 - 42:48] Understanding the Consumer Journey and Overcoming "Cannabis Shame"

[42:49 - 49:31] Navigating California's Cannabis Industry

[49:31 - 56:18] Understanding Cannabis, Hemp, and Essential Oils

[56:19 - 63:44] "Discover the Benefits of Sun-Grown Cannabis with Papa & Barkley on the To Be Blunt Podcast"

[03:09 - 03:44] Stay Connected with To Be Blunt and the Shayda Torabi for Cannabis Conversations!

Guy Rocourt is the Co-Founder and Chief Product Officer for Papa & Barkley, a leading California cannabis wellness company. At P&B Guy is responsible for optimizing production practices, ensuring the company complies with rigorous testing and lab standards, and developing the product roadmap as the brand continues to expand into different areas of the cannabis marketplace.Previously Guy designed and built manufactured infused products facilities (MIPs) in multiple states, making him an expert in Cannabis science, tech, strategy, and production. Due to his vast experience he is an asset to those hoping to invest in the space. He also has experience caring for patients with Cannabis. Guy graduated from the Rochester Institute of Technology and is a U.S. Navy veteran.

Rocourt uses his keen understanding of the Cannabis plant, Cannabis culture, and business acumen to craft a variety of wellness products and is on a mission like P&B to unlock the power of the plant to improve people’s lives. Rocourt is passionate about advocating for Cannabis through public speaking and maintaining an authentic space within Cannabis Culture even as Papa & Barkley continues to grow.

Connect with Guy!

Go to: https://www.papaandbarkley.com/

LinkedIn

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Check out my new website 👇🏼

theshaydatorabi.com

RESTART CBD

RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

"It was something that could help people feel better. And so I thought involved and basically went state to state to state. I helped entrepreneurs put together their request for proposal request for application, and then I helped the legislators craft a lot of the rules in the regulations back in the day because nobody really knew what was going on." - Sara Gullickson

In this episode of To Be Blunt, host Shayda Torabi dives into the complexities of cannabis licensing and operations. She invites Sara Gullickson and Maxime Kot, CEO, and President respectively of The Cannabis Business Advisors (CB Advisors), to discuss their experience in helping clients obtain cannabis licenses in states such as Oklahoma, Colorado, California, New Mexico, Florida, Texas, New Jersey, New York, Alabama, Delaware, Kentucky, and Missouri. Through their conversation, we learn about the varying processes that take place state by state to operate legally in the cannabis industry. They also provide tips for standing out in a competitive applicants' market and cover topics such as strategy, buying power, local influence, and catering to the community. Tune in for an informative episode packed full of insights into the world of cannabis licensing!

[00:00 - 07:12] Exploring the Merging of Hemp and Cannabis Industries

[07:13 - 14:19] Navigating the Cannabis Licensing Process

[14:19 - 21:49] Discovering a Passion for Cannabis Licensing

[21:49 - 29:06] Navigating the Nuances of Licensing Programs Across Different States

[29:06 - 36:23] Financial Barriers and Opportunities for Small Business Owners

[36:23 - 44:04] Winning a Cannabis License: What it Takes to Stand Out in a Competitive Market

[44:04 - 51:20] Securing Cannabis Licenses

[51:20 - 58:14] Exploring the Licensing Process in Texas' Cannabis Industry

[58:15 - 08:02] Exciting Developments in Cannabis Licensing Applications and Operations

Sara Gullickson is a multi-state cannabis license holder and CEO and Founder at The Cannabis Business Advisors and How to Open a Dispensary. At age 27, she founded her first cannabis venture before ultimately selling it to a publicly traded company. Gullickson has presented alongside Tony Robbins in the U.S. and Canada and has six cannabis licenses that are minority or women-owned. She has more than a decade of experience building and scaling businesses, including a tech platform and turnkey retail model tailored to the cannabis industry.

Maxime Kot is president and part owner of the national consulting firm The Cannabis Business Advisors. A cannabis licensing and compliance expert with six years of direct industry experience, Kot has built a proven track record securing multiple cannabis licenses across 17 state markets. Kot’s strategic approach and in-depth knowledge on government policy and rulemaking has led her to excel in the highly regulated market. As president, Kot oversees client relations at The Cannabis Business Advisors and serves as company lead on projects involving application and licensing preparation, operational analysis, policy and procedures, and business development planning. With a keen understanding of cannabis market trends, Kot evaluates new opportunities and builds complex business cases encompassing opportunity sizing, competitive strategy, functional requirements, and execution timelines for license applications.

Connect with Sara!

LinkedIn

Website: https://thecannabisbusinessadvisors.com/

Connect with Maxime

LinkedIn

Website: https://thecannabisbusinessadvisors.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

RESTART CBD

RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

In this episode, we delve deep into the cannabis beverage market in Minnesota and how it's changing consumer habits. My conversation with Jason Dayton revolves around the marketing and education of low-dose cannabis-infused beverages, which are becoming more widely available in various retail locations beyond just dispensaries, and emphasizes the importance of education and responsible practices in the cannabis beverage industry as we look toward legalization across states. We wrap up this episode by discussing industry standardization and transparency in dosing practices. 

[00:00 - 07:08] Minnesota's Thriving Cannabis Beverage Market

[07:08 - 14:12] Minnesota's Unique Approach to Cannabis Beverages

[14:13 - 21:13] Analyzing the Education and Marketing of Cannabis Beverages in Minnesota's Emerging Market

[21:13 - 28:30] Navigating the Co-Mingling of Alcohol and Cannabis in Minnesota

[28:30 - 35:11] Cannabis Beverages and Alcohol in the Market

[35:11 - 42:18] Exploring the Dosage and Occasion of Cannabis Beverages

[42:18 - 49:24] Dosing and standardization of the Minnesota cannabis industry

[49:24 - 53:47] Trail Magic discusses the impact of cannabis legalization on the hemp industry and their plans for growth

Jason Dayton is the Co-Founder at Trail Magic and Minneapolis Cider Co. Jason studied entrepreneurship and political science at the University of Minnesota in addition to studying abroad in London during his junior year. During that time abroad, he fell in love with the cider culture of the United Kingdom. Upon returning to Minnesota, he co-founded Minneapolis Cider Company as part of Entrepreneurship in Action In 2019, the company opened its 30,000 square-foot cidery in Northeast Minneapolis, featuring handcrafted food, cider, cocktails, four indoor pickleball courts, and a 7,000 square-foot private events venue. In 2022, the company launched Minnesota's first THC-Infused beverage brand, Trail Magic. Prior to the opening of the taproom, Jason also worked in the local food and beverage industry at General Mills and Target.

Connect with Jason!

Linked In: https://www.linkedin.com/in/jasondayton/

Go to: https://drinktrailmagic.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me fo

Welcome to the latest episode of our podcast, where we delve into the world of cannabis testing and its impact on the infused products category. This episode provides a comprehensive overview of the importance of lab testing in the cannabis industry, highlighting the need for standardization, transparency, and compliance to ensure safe products for consumers.

Join us as we explore how testing has revolutionized the industry, making it accessible to casual consumers through accurate dosing and consistent potency!

[00:00 - 07:27] The Importance of Lab Testing in the Cannabis Industry.

[07:27 - 14:09] The Evolution of Cannabis Testing and the Impact on the Industry.

[14:09 - 20:53] Navigating the Challenges of Lab Testing in the Cannabis Industry.

[20:53 - 27:54] The Importance of Clean and Safe Cannabis Testing in the Industry.

[27:54 - 35:06] SC Labs sets new standards for trust and testing certification in the cannabis industry.

[35:06 - 42:29] Advocating for Quality and Transparency in the Cannabis Testing Industry.

[42:29 - 49:13] Navigating State-Specific Regulations and Testing Requirements in the Hemp Industry.

[49:14 - 56:30] The Challenges of Testing and Regulating New Cannabinoids in the Cannabis Industry.

[56:30 - 1:03:33] The Importance of Greater Oversight and Testing in the Cannabis Industry.

[1:03:33 - 1:05:37] Cannabis and Hemp Industry Stabilizing, Slowly Trending in the Right Direction.

Josh Wurzer has operated cannabis testing labs for over 12 years and has been a cultivator in the medical system since the early 2000s. He is a strong advocate for safe and clean cannabis but he also understands the financial and regulatory challenges faced by businesses within the industry. He believes that regulations should strike a balance of maximizing consumer safety while minimizing the burden on an industry that is getting squeezed from several directions. Today, Josh manages research and development, regulatory compliance, and laboratory expansion at SC Labs, the most trusted and fastest growing lab in the US.

Connect with Mitch!

Linkedin: https://www.linkedin.com/in/joshwurzer

Go to: https://www.sclabs.com/

Top Stories In Our Industry:

• https://www.mygrasslands.com/cannabis-marketing/the-history-and-evolution-of-420-marketing

• https://biv.com/article/2023/04/uber-eats-add-cannabis-its-bc-platform

• https://www.businessinsider.com/legal-cannabis-retail-sales-eclipse-chocolate-sales-in-us-2023

In this episode, Jason Tarasek, founder of Minnesota Cannabis Law, shares his legal expertise and insights on the current state of marijuana legalization in Minnesota. We delve into the challenges and concerns facing the hemp industry with the new proposed legalization bill, the emergence of THC beverage and edible markets in Minnesota, and the potential for expanding the state's medical marijuana program. Join us as we discuss the legislative process, the coexistence of hemp and marijuana, and the future of cannabis in Minnesota.

[00:01 - 07:36] Cannabis Legislation Updates: Minnesota, Germany, and Florida

[07:37 - 14:52] Minnesota's Proposed Marijuana Legalization Bill: Impact on Hemp Industry

[14:53 - 22:05] Minnesota's Legalization Journey and Emerging THC Beverage Industry

[22:06 - 29:00] Low-Dose THC Edibles and Beverages Now Legal in Minnesota

[29:01 - 36:21] Profitable Hemp-Derived THC Market Ahead of Legalization in Minnesota

[36:21 - 43:05] Minnesota's THC Beverage Market Grows Ahead of Adult-Use Legalization

[43:06 - 53:20] Minnesota's Cannabis Bill: Regulating Licensees and Canopy to Meet Market Demand

Jason Tarasek is a highly experienced attorney who founded Minnesota Cannabis Law in 2018 to cater to the needs of the hemp, cannabinoid, medical-marijuana and adult-use marijuana markets in the Upper Midwest. With almost 20 years of legal experience as a transactional attorney and litigator, Jason is a highly regarded legal expert in his field. Prior to founding Minnesota Cannabis Law, Jason served as the Minnesota Political Director for the Marijuana Policy Project, where he played a key role in drafting legislation to legalize recreational marijuana for adults in Minnesota. Jason frequently speaks on legal matters related to hemp, CBD, and marijuana, sharing his expertise with audiences around the country.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

In this episode, Miyabe Shields shares insights on cannabis as medicine and healing. She discusses the challenges of studying cannabis in the US, biosynthetic and synthetic cannabinoid production, and the importance of proper dosing. Join us as we break down the science behind cannabis and explore its potential benefits.

[00:00 - 07:55] Personal Health and Cannabis Industry Breakthroughs

[07:56 - 15:05] Cannabis Medicine, Healing, and Spiritual Insights

[15:06 - 21:54] Studying Cannabis in the US: A Researcher's Story

[21:55 - 28:51] Cannabis Research at the Intersection of Academia and Industry

[28:52 - 35:22] Future of Cannabinoids: Biosynthetic, Synthetic, and Natural Pathways

[35:23 - 42:18] THC Education and Content Creation amid Censorship

[42:19 - 49:29] Neurodiversity, Cannabis, and Science Advocacy

[49:30 - 56:23] Exploring Nature's Medicine Cabinet: A Scientist's Journey

[56:23 - 01:05:48] Cannabis Bioavailability and Dosing Protocols Uncovered

My name is Dr. Miyabe Shields, PhD and I support the responsible, intentional use of any drug from natural products to pharmaceutical prescriptions. (What is responsible?)

Cannabis saved my life and continues to save my life to this day; psychedelics made me grateful for it. My personal experience fueled my passion for biochemistry and molecular biology which lead me to my PhD in drug discovery in the system in the brain that interacts with cannabis – the endocannabinoid system. During my PhD, I was lucky to study under formative cannabinoid scientists like Dr. Alexandros Makriyannis, PhD and Dr. Torbjorn Jarbe, PhD, and was honored to receive a PhD research award from the International Cannabinoid Research Symposium in Poland in 2016.

After completing my dissertation in 2018, I worked in the cannabis industry starting in demographic research and eventually co-founding my former company Real Isolates LLC where I studied the unique chemistry of cannabis smoke, developed a novel extraction technology which resulted in a method patent, and formulated products that showed unique effects.

In 2021 I began using my personal social media page to share my knowledge of pharmacology and destigmatize natural products. I was shocked by how many people were not just interested, but yearning for more knowledge; I was shocked by how tapping into the community made me realize where I was personally lacking knowledge. It’s now 2023 and I want to advocate for fixing that – let’s start the conversation!

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road

In this episode, former law enforcement officer and cannabis advocate Griffin Lott discusses his experiences working in the cannabis industry and bridging the gap between law enforcement and the industry. We explore the challenges of cannabis testing and law enforcement, and the need for education and communication to promote responsible use and remove stigma. Overall, a thought-provoking discussion on all things cannabis.

[00:01 - 07:40] The Role of Law Enforcement in Cannabis Regulation and Legalization

[07:41 - 14:21] From Sheriff's Deputy to Cannabis Advocate

[14:22 - 20:54] From Law Enforcement to Cannabis Industry

[20:55 - 27:15] Cannabis Education and Sentiment in Travis County

[27:16 - 34:10] Reversing the Smokable Hemp Ban

[34:11 - 40:44] The Challenges of Cannabis Testing and Law Enforcement: An Industry Perspective

[40:45 - 52:53] Police Officers Host Trainings on Cannabis Impairment to Promote Responsible Use and Remove Stigma

Griffin Lott is a cannabis industry professional and former law enforcement officer. After 8 years with the Travis County Sheriff's Department, Griffin moved to Colorado and gained extensive experience in managing cannabis operations. He then built a successful indoor growing facility in Vancouver, Washington. In 2022, Griffin and his wife returned to Texas to launch Texas Fire Flowers, offering cannabis consulting and premium hemp flower production.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

In this episode, Aaron Richard joins the conversation to discuss navigating censorship in the cannabis industry and his upcoming high-end cannabis lounge, Cirrus Social Club. We also explore global cannabis legalization developments and challenges in opening consumption lounges in different states. Join us to learn about creating quality content and setting industry standards.

[00:01 - 07:56] Cannabis Legalization Updates

[07:57 - 14:06] Former Customer Service Manager Wins Award for Cannabis Content Creation and Launching Successful Platform

[14:07 - 20:43] Navigating Social Media Platforms for Cannabis Content

[20:44 - 26:50] A Visually Luscious Podcast Room for Consuming Cannabis

[26:51 - 33:11] Hospitality Licenses Stabilize Colorado's Cannabis Market

[33:12 - 40:11] Navigating Cannabis Hospitality Regulations and Air Quality Standards for Safe Consumption

[40:12 - 46:25] Denver's Cannabis Hospitality Industry Struggles with State Regulations and Employee Mentality

[46:26 - 53:02] Challenges of Cannabis Lounges in Las Vegas and Denver

[53:03 - 01:00:07] Navigating Cannabis Legalization and Social Equity in the Hospitality Industry

Arend Richard is a seasoned entrepreneur, LGBTQ+ advocate, and cannabis enthusiast. He founded Cirrus Social Club, merging cannabis with hospitality. Co-founder of The WeedTube.com and co-host of Glitter Bong Bash. Richard published two LGBTQ+ Sci-Fi novels and is a certified business owner.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

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Social Media Audit

https://calendly.com/theshayda

In this episode, we explore the future of chemically driven cannabinoids and how to ensure their quality and safety for consumers. Our esteemed panel discusses the differences between synthesizing molecules in labs versus using enzymes in plants and why this is important in terms of access, laws, interpretations and efficacy. Join us for this insightful conversation!

[00:00 - 07:43] The Future of Cannabinoids

[07:44 - 15:01] Synthetic vs. Bio-synthetic Cannabinoids

[15:02 - 21:57] The Wild Spectrum of Cannabinoids

[21:58 - 29:14] Taking the Steps Towards Legalizing Cannabis

[29:15 - 43:25] Exploring and Navigating the Complexities of Synthetic Cannabinoids

[43:26 - 57:49] Regulating Synthetic Cannabinoids

[57:50 - 59:27] Doing Things the Right Way

Click here to know more about this topic:

https://schedule.sxsw.com/2023/events/PP126084

Click here to catch this video on Youtube

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12

Learn more about Show It website builder

https://account.showit.co/r/q33s5tdk

Send me an email with any questions or for an

In this episode, Coss Marte shares his inspiring journey from being a multimillion-dollar drug ring leader to becoming an entrepreneur in the cannabis industry. He shares his experience in advocating for the cannabis space and applying for dispensary licenses in Massachusetts and New York. Coss also discusses the complexities of cannabis legislation in New York, such as vertical integration restrictions and branding regulations.

[00:00 - 08:07] From Multimillion Dollar Drug Ringleader to Cannabis Entrepreneur 

[08:08 - 16:20] Coss Marte’s Transformative Journey 

[16:21 - 24:55] From Illicit to Legalized in New York 

[24:56 - 32:45] A Look at New York's Unique Licensing System 

[32:46 - 40:17] Navigating the Cannabis Legalization System in New York 

[40:18 - 47:52] From Solitary Confinement to Founding a Cannabis Coalition 

[47:53 - 56:52] ConBud on the Horizon 

Coss Marte, once a multi-million dollar drug operation ringleader, transformed his life while in prison by losing 70 pounds through bodyweight exercises. He launched CONBODY, a prison style bootcamp, hiring 50+ formerly incarcerated individuals as trainers, with over 70,000 clients. Coss won major pitch competitions and founded Second Chance Studios, a non-profit that trains formerly incarcerated individuals in media production. He's now working on CONBUD, hiring those affected by the war on drugs to build a presence in the cannabis market through dispensaries in New York.

Connect with Coss Marte:

Social Media: Instagram

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=202

In this episode of To Be Blunt, Reagan Hatch, co-founder of CannaSite, shares her knowledge on the importance of performative websites for businesses and how to optimize them for speed, plugins, SEO, email marketing, blogging, and content integrations. She explains the value of web hosting and how businesses can maintain their own websites without extra help. Reagan and Shada Torabi discuss the importance of having a website for cannabis brands and tips for setting up e-commerce solutions. They also talk about continual maintenance, data analysis, and how influencer marketing and affiliate programs can create a competitive edge.

[00:00 - 07:54] Creating the Perfect Website

[07:55 - 16:07] Discovering the Benefits of a Well-Built Website using WordPress, Shopify, and Squarespace

[16:08 - 23:30] Understanding the Difference Between WordPress.org and Customization

[23:31 - 31:19] The Importance of Finding the Right Host for Your Website

[31:20 - 39:09] Navigating the Complexities of Cannabis E-Commerce

[39:10 - 47:08] Get Ready to Start Your Business Journey with the Right Website Components and Plug-Ins

[47:09 - 54:45] Tips for Making Your Website Competitive in Cannabis

[54:46 - 55:52] Closing Segment

Reagan Hatch is a dynamic business development professional who thrives in social situations and has a natural talent for building long-lasting relationships. Her passion for meeting new people and exploring new opportunities has led her to excel in sales and business development, particularly within the marketing industry where she can bring her creative ideas to life. Reagan's ability to develop strong and meaningful connections has allowed her to create a successful career that is both fulfilling and rewarding. With a knack for networking and a talent for strategic planning, Reagan has become an expert in the world of business development and marketing. She brings a unique perspective to the industry and is a valuable asset to any team she works with. Whether she's developing new relationships, cultivating existing ones, or working on creative projects, Reagan is always driven by her passion for success and her commitment to excellence.

Connect with Reagan Hatch:

@cannasite

@reaganmcelroyhatch

https://www.linkedin.com/in/reagan-hatch-2b5611107

CannaSite.com

Sign up for 4 months FREE at WP Engine

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Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by

“Everyone's trying to come up with the right way to move forward because I think everyone knows that we need to move forward.” - Robert Jensen, Ph.D

Join us on this episode of the Be Blunt Podcast as host Shada Torabi sits down with Rob Jensen, CEO and Co-Founder of Floor Works, and Alleh Lindquist, VP of Research and Development at Floor Works. They are at the forefront of developing innovative cannabinoids to meet unmet medical needs. Using cutting-edge technology, they delve into the complexities of individual cannabis compounds and their potential effects on consumers, address safety concerns, discuss hemp legislation in the Texas legislative session, and explore chemically derived cannabinoids. Gain valuable insights into the journey of professionalizing and unlocking the therapeutic potential of cannabis. 

[00:00 - 08:44] The Reality of Synthetic vs Synthesized Cannabinoids

[08:45 - 21:42] Unlocking the Therapeutic Potential of Cannabinoids

[21:43 - 35:50] Understanding the Efficacy and Safety of CBN and Other Compounds

[35:51 - 49:32] Prohibition and Regulation of Artificially Derived Cannabinoids

[49:33 - 01:40:30] Closing Segment

Alleh Lindquist is the CEO and Co-Founder of FloraWorks, a company dedicated to advancing the field of cannabinoid research. He has a proven track record as a successful entrepreneur and business leader in the cannabis industry and previously served as the CEO of Swell Companies, one of Oregon's largest cannabis extraction facilities. Robert Jensen, Ph.D. is the Vice President of Research and Development at FloraWorks and is an accomplished analytical and organic chemist with experience in the isolation and analysis of small organic molecules. He holds a Ph.D. in Organic Chemistry and has a background in the management of laboratory and production personnel. Together, Alleh and Robert bring expertise and knowledge to drive FloraWorks' research and development efforts towards unlocking the therapeutic potential of rare and novel cannabinoids.

Connect with Alleh Lindquist and Robert Jensen, Ph.D:

Website: https://flora-works.com/

Texas Hemp Coalition Legislative Webinar:

https://www.texashempcoalition.org/events

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD w

Join us on this episode of the To Be Blunt as we delve into the story of Manny Cuevas, a fashion designer in the western wear industry. We'll cover his journey, from learning from his dad to showcasing their work in Denver and moving to Nashville. We'll also explore Manuel's Star Spangled Couture Collection, raising 8.9 million dollars and using hemp fabric to create unique designs with marijuana leaves. Tune in for a journey of entrepreneurship and innovation as Manny shares raw conversations to help others navigate their own paths.

[00:00 - 08:57] Opening Segment

[08:58 - 21:57] From the Runway to the Studio

[21:58 - 34:23]  Navigating the Fashion Industry with My Father

[34:24 - 47:29] The Star Spangled Couture Collection

[47:30 - 1:00:35] The Journey of Manny and Manuel

[1:00:36 - 1:23:25] Closing Segment

Manny Cuevas is a fashion designer and tailor, coming from a family with a heritage in the fashion industry dating back to the 1950s. He learned tailoring and fashion design from his father, Manuel, and his artisan co-workers. He helped relocate the family business to Nashville in 1991 and began designing and creating individual garments for celebrity clientele such as Johnny Cash and Bob Dylan. He continues to create limited run collections and consult for other fashion boutiques. His work is inspired by his rich Mexican and American heritage, the fashion history of the Americas, and the constant recycling of pop culture.

Connect with Manny Cuevas:

Website: www.wearitoutbymanny.com

Social Media:,Instagram, Facebook Page, 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

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In this episode of the To Be Blunt podcast, Max Juhasz shares his journey of doing door to door sales and transitioning to digital marketing. He also talks about how he helped one hemp and CBD companies go from 600,000 to 4.2 million in online sales. Max also discusses about building links and content to boost a product's rankings in search engines and brand awareness.

[00:00 - 09:03] Opening Segment

[09:04 - 16:57] How Plain Jane Took Advantage of the Farm Bill and CBD Education Push

[16:58 - 21:22] Mastering SEO for Cannabis Brands

[21:23 - 36:43] Protecting Your Brand and Boosting Rankings

[36:44 - 52:04] How to Differentiate Yourself and Climb the Digital Ladder 

[52:05 - 1:16:45] How to Succeed Despite the Challenges

[1:16:46 - 1:21:52] Closing Segment

Max Juhasz is the Founder of Cannabiz Marketing Solutions aka DopeSEO.com.   He has spoken at a number of different cannabis events including Kushcon, Cannabis Marketing Summit, Lucky Leaf, CBD Expo, HAZE Radio and other publications.  He and his partner Pavel recently launched the DopeMarketingPodcast.com to help give some free marketing advice to cannabis operators looking for some insight.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

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Welcome back to the To Be Blunt podcast! In this episode,Liz Udell shares opportunities and challenges of self-employment in the cannabis industry and how people who have been recently laid off can leverage the power of social media to their advantage, especially platforms such as LinkedIn which offer a great opportunity to network and connect with potential clients

[00:00 -06:48] Navigating the Cannabis Industry

[06:49 - 15:24] Positioning Her Personal Brand for Success

[15:25 - 21:58]  Learning to Adapt Your Content for Different Platforms

[21:59 - 29:42] The Uncertainty of Social Media Censorship

[29:43 - 35:30] The Challenges of Working for Cannabis Brands 

[35:31 - 43:03] The Reality of California Cannabis Workers

[43:04 - 59:20] Exploring the Complexities of Legal Cannabis

[59:21 - 1:00:53] Closing Segment

Liz Udell is a director of digital, content and social media in the cannabis, restaurant, lifestyle, e-commerce, and entertainment industries. She's been  a digital marketing instructor @ San Diego State University and the University of Las Vegas since 2020 and teaches content marketing and social media management. 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

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Send me an email with any questions or for an agency referral

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Welcome back to the To Be Blunt podcast! In this episode, Jenna Owens shares how she established Fitish and changed it from a fitness program to a skincare line infused with CBD. In addition, she discusses the legalities of her product and how she plans to put it on the market, as well as the difficulties she encountered in manufacturing the product.

[00:00 -07:14] Opening Segment

[07:15 - 18:57] Shifting from Radio Talk Show Host to Owning a CBD Infused Skincare Line

[18:58 - 31:35] Finding a New Market Within the Space and Overcoming Challenges

[31:36 - 36:52] Learning What Market the Products Can Be Sold In

[36:53 - 56:52] Reinvesting, Hiring, Branding, and Finding Stability 

[56:53 - 1:13:32] Closing Segment

Jenna Owens is first and foremost recognisable from the renowned radio talk show, The Kidd Kraddick Morning Show, where she served as an on-air personality for 12 years. In 2017, she founded FITISH originally as the FITISH30 fitness program, and the brand has since transformed into its CBD-infused skincare line.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12

Learn more about Show It website builder

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Send me an email with any questions or for an agency referral

hello@theshaydatorabi.com

Welcome back to the To Be Blunt podcast! In this episode, Shayda talks about relaunching her website and why it's important as content creators to have a website where they can promote not only the products they sell but also market themselves.

[00:00 - 02:38] Identity Crisis 

[02:39 - 08:32] New Website and Current Services

[08:33 - 14:31] The Hows and Why of Starting a Website

[14:32 - 18:53] WP Engine, Affiliate Links and Tools to Help Monetize 

[18:54 - 25:41] Knowing the Risk and Being Flexible 

[25:42 - 30:13] Learn to Market Yourself 

[30:14 - 31:49] Closing Segment

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Check out my new website 👇🏼

theshaydatorabi.com

Let's work together:

Free 20 min session

https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12

60 min Ask Me Anything

https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12

Social Media Audit

https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12

Learn more about Show It website builder

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New Website:
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Free 20 min call:
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60 min AMA:
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Social Media Brand Audit:
https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12


Welcome back to the To Be Blunt podcast! In this episode, Shayda shares the updates and future plans for the podcasts as well as pivots in her business.

[00:00 - 02:00] Coming Back From a Break and MJ Bizcon

[02:01 - 04:50] Podcasts and Life Updates 

[04:51 - 08:31] Creating Opportunities for the Listeners 

[08:32 - 10:38] Rebranding the Podcast Graphics

[10:39 - 12:35] Having Business, Marketing, and Science Based Conversations

[12:36 - 16:26] Kicking Off New Mentorship Programs

[16:27- 30:21] Closing Segment

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Welcome back to the To Be Blunt podcast! In this episode, David Tran shares how he was inspired to create a magazine for the cannabis space that talks about medical stories and stories of people whose lives were changed thanks to cannabis. He also talks about the need for right marketing as well as a need for education on the space. David also dives into creating Farechild as well as the challenges he faced building it from scratch. 

[00:00 - 06:55] Top Stories in Our Industry

[08:37 - 17:17] Creating Magazines for the Cannabis Space 

[17:18 - 24:17] Life Before and After the Success of Dope Magazine

[24:18 - 29:22] Diving into Farechild and Creating it to Fulfill a Need  

[29:23- 34:44] Challenges Faced Building from Scratch

[34:45 - 43:19] Tips to Creating a Successful Event 

[43:19 - 58:10] Handling Policies and Tough Conversations [58:10 - 59:25] Closing Segment

Farechild is the new event ticketing and marketing platform for free thinking individuals to connect through unconventional events. The newest venture of David Tran and James Zachodni, formerly of Dope Magazine, the duo draws from decades of experience in nightlife, media, marketing, and event production, including their infamous Golden Ticket parties which they began hosting in 2008. Tran and Zachodni have developed an impressive array of opportunities in the experiential space and are pulling together their years of work across multiple sectors making Farechild an “all-inclusive” platform, appealing to brands and producers outside of cannabis and drawing both mainstream and emerging audience.

Top Stories In Our Industry:

• https://mjbizdaily.com/cannabis-companies-lay-off-hundreds-retrench-amid-economic-woes/

Watch this episode on YouTube:

TO BE BLUNT LIVE

Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Welcome back to the To Be Blunt podcast! In this episode, Jarell Wall shares how he hustled his way to be on the top and make a name for himself in the cannabis space. He shares how he was able to connect and become a CEO at Gentleman Quinns Blunt Co, and his journey to get into this industry. Jarell also talks about how there is still so much to do in this space and how all of us should strive to always have a mindset of always learning.

[00:00 -08:59] Top Stories in Our Industry

[11:39 - 16:27] Getting into the Cannabis Space and Starting a Dispensary 

[16:28 - 25:00] Starting Gentleman Quinns Blunt Co and Finding Investors

[25:01 - 29:22] Having Hustler Mindset

[29:23- 44:50] Breaking Down What is a Blunt and Attracting Consumers 

[44:51- 1:02:40] Sourcing Flowers for the Blunt

[1:02:41 - 1:05:54] Closing Segment

Jarell Wall is the CEO/Creative Director of Gentleman Quinns Blunt Co. He is also the Creative Director and Executive in Colorado's Marijuana Industry. Published Photographer & Graphic Designer, former Television Producer and Sound Designer.

Connect with Jarell Wall!

Go to GentlemanQuinns.com

Social Media:  Instagram, Twitter

Top Stories In Our Industry:

• https://www.fox7austin.com/news/medical-marijuana-texas-license-holders
• https://www.cannabisbusinesstimes.com/article/dea-seed-sales-cannabis-breeders/

Watch this episode on YouTube:

TO BE BLUNT LIVE

Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Welcome back to the To Be Blunt podcast! In this episode, Lulu Tsui  shares about the cannabis market in New York, where cannabis is still not legal, as well as the legality of pseudo illegal gray area bodegas popping up in the state. She also shares how they are cultivating the sale of the product to the market and the importance of doing due diligence before going into a partnership in the cannabis space.

[00:00 -13:23] Top Stories in Our Industry

[16:08 - 20:30] Getting into Cannabis Space 

[23:31 - 36:04] Navigating the Cannabis space  in New York

[36:05 - 45:06] The focus of On The Revel and being a leader in the space 

[45:07- 59:01] The involvement of the Cannabis Media Council

[59:02 - 1:01:11] Closing Segment

Lulu Tsui is Co-Founder and Chief Experience Officer at On The Revel, the parent company for a collection of curated educational and networking experiences democratizing information for those interested in the regulated cannabis industry. Lulu is seasoned in Experience Design (XD) and User Experience (UX) with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service (SaaS), mobile, and touchscreen technologies. She also served as the principal experience designer for Chill, a cannabis e-commerce order and delivery platform. Along with On The Revel, Lulu serves as President of the Cannabis Media Council, an organization dedicated to destigmatizing and normalizing cannabis using the power of traditional media, and User Experience and Research Advisor at Oakland Hyphae, founders of the Oakland Psychedelic Conference and the Psilocybin Cup. 

Connect with  Lulu Tsui !

Go to https://ontherevel.com 

Top Stories In Our Industry:

• https://mjbizdaily.com/uber-eats-leafly-partner-on-cannabis-store-delivery-orders-in-toronto/
• https://mjbizdaily.com/germanys-proposed-adult-use-cannabis-legalization-plan-excludes-imports/
• https://www.marijuanamoment.net/nba-wont-test-players-for-marijuana-for-third-season-in-a-row-report-says/
• https://www.ganjapreneur.com/report-international-medical-cannabis-market-could-reach-40b-by-2028/

Watch this episode on YouTube:

TO BE BLUNT LIVE

Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Asa Waldstein. Asa  shares about his “Warning Letter Wednesday” emails, where he breaks down the FDA warning letters. He also talks about what an FDA warning letter might be and how it plays a major role in regulating CBD products right now as hemp is federally legal.

[00:00 - 08:42] Opening Segment

[08:43 - 11:55] Start in Clinical Herbalism

[11:56 - 18:17] FDA Warning Letters in Connection to Social Media Posting 

[18:18 - 27:00] How Not To Market Your Product Online

[27:01 - 36:35] Regulating And Being Compliant

[36:36 - 46:27] Education Versus Commerce

[46:28 - 57:37] Closing Segment

Asa Waldstein is a 20-year dietary supplement executive who is the principal of the consulting company Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media. He is the founder and host of Asa’s Regulatory

Education Series, a free educational platform focusing on GMP compliance, enforcement trends, and marketing tips for the supplement and hemp industries. He is a Certified Clinical Herbalist and chairs the American Herbal Products Association’s (AHPA) Cannabis Committee.

Connect with Asa!

Go to https://www.asawaldstein.com/

Watch this episode on YouTube:

Asa Waldstein of Supplement Advisory Group on To Be Blunt

Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Marty Marion to talk about how the cannabis industry is filled with confusion and misinformation, and how we must be smart to outwit the market.He also emphasizes the need of being aware of  regulations and to be compliant with FDA rules, especially as cannabis operators in the Hemp space.

[00:00 - 08:33] Top Stories in Our Industry

[12:26 - 18:54] The Transition from a "Mad Men" ad firm to a hemp enterprise

[18:55 - 37:59] Managing Marketing and Compliance Concerning Cannabis

[38:00 - 46:35] The Legality of Cannabis in the Market

[46:36 - 51:06] Reducing the Risks of Intoxication by Creating Restrictions

[51:07 - 1:08:24] Lobbying the Use of Cannabis to Congress and the FDA

[1:08:24 - 1:10:17] Closing Segment

Marty Marion has been a senior executive and principal of several of the world's largest "Mad Men'' ad agencies on New York's Madison Avenue for more than 35 years. He has also been a consultant to many of the world's largest pharmaceutical, supplement, and CBD companies on marketing strategy and FDA compliance. He is now the CEO of The Hempshire Group, Inc., a publicly traded company that makes MOUNTAIN Smokes CBD Hemp Smokes.

Connect with Marty!

Go to https://mountainsmokes.com/

Top Stories In Our Industry:

• https://www.ganjapreneur.com/mlb-makes-charlottes-web-official-cbd-of-major-league-baseball/
• https://mjbizdaily.com/canopy-growth-quits-canadian-cannabis-retail-business/
• https://mjbizdaily.com/florida-marijuana-testing-labs-under-fire-over-thc-potency/

Watch this episode on YouTube:

https://www.youtube.com/watch?v=pSmukudVoWg

Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kristi Palmer of Kiva, currently the number one edibles brand in California. Kristi tells the story behind their innovative products and elevated branding and marketing. She also takes us through how they are navigating out-of-state operations and continuing to expand on the untapped potential of cannabis.

[00:00 - 05:03] Prediction for Federal Legalization

[05:06- 18:03] A Professional, Trustworthy, and Information-Forward Brand

[18:04 - 24:36] Customer-Driven Innovation

[24:37 - 30:00] Creating Products for Different Consumers 

[30:01 - 38:28] Insights on Interstate Cannabis Commerce

[38:29 - 49:26] Strategies for Succesful Cannabis Marketing

[49:27 - 56:43] Authentic Collaboration and Merchandising  

When Kristi Palmer and her husband Scott founded Kiva in 2010, it was during California’s growing medical cannabis days. Frustrated by the inconsistent, low-quality edibles available at local dispensaries, Kristi and Scott saw a unique opportunity: a chance to reinvent cannabis edibles and deliver a more consistent, safe, and delicious product than consumers were used to at the time. They began making cannabis-infused chocolate bars out of their Bay Area home kitchen, and the rest is history. Today, Kiva’s award-winning chocolates, mints, gummies, and chews are the most trusted, recommended, and sought-after edibles available. For this, Kiva has become the most recognized edible brand in cannabis with a passionate customer base throughout hundreds of dispensaries in CA, AZ, NV, MI, IL, OH, OK, MA, HI, and now Canada.  Kiva has won over 20+ Best Edibles and Best Edibles Producer awards for their portfolio of Kiva and Terra chocolates, Petra mints, Camino gummies, and Lost Farm gummies and chews. In 2020, they also won six prestigious Clio Awards for marketing and advertising excellence in the cannabis industry.

Connect with Kristi!

Check out KivaConfections.com.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Respect My Region’s Mitch Pfeifer to talk about cannabis content creation, the importance of building relationships with brands, and being relentless in pursuing opportunities. He shares how he was able to turn his side hustle into a business and what they are doing to promote cannabis culture and high-quality cannabis products.

[00:00 - 10:09] Top Stories in Our Industry

[11:50- 18:15] From Black Market to Recreational Market

[18:16 - 29:53] Connecting through Content

[28:54 - 41:24] How to Growth Hack Your Business 

[41:25 - 50:47] Celebrating the Cannabis Experience

[50:48 - 1:11:47] The Quest for the Best Weed

[1:11:48 - 1:15:56] What’s Next for The North American Weed Tour

Mitch Pfeifer is the Founder and CEO of Respect My Region, a digital lifestyle publication and marketing agency. He’s written over 1200 articles on cannabis and music published across various websites, publications, and magazines. In a previous life, Mitch was a legacy cannabis operator who also worked in retail, sports apparel, the music industry, and real estate marketing.

In 2011, Mitch started Respect My Region as a lifestyle brand. He threw concerts and events all over the Pacific Northwest, selling clothing through e-commerce, traditional retail channels, and medical cannabis dispensaries. Following recreational cannabis legalization in Washington in 2016, Mitch combined his legacy cannabis, content, and marketing experience to move into the recreational cannabis space.

Connect with Mitch!

Go to respectmyregion.com!

Top Stories in Our industry:

• https://www.leafly.com/news/politics/mmj-pet-legalization-california 
• https://www.wsj.com/articles/welcome-to-the-worlds-oddest-pot-party-thrown-by-the-local-police-11663597103 

Watch this episode on YouTube:

https://www.youtube.com/watch?v=Q-Mna6rlNCs 

Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kim Stuck of Allay Consulting. As the first cannabis specialist for the Denver Department of Environmental Health and now a leading compliance expert, she gives an insider perspective on cannabis regulation and certification standards. She offers actionable advice on best practices to be certified, including how to improve facilities, ensure consumer safety, and build relationships with regulators. 

[00:00 - 11:49] Top Stories in Our Industry

[11:50- 19:57] Becoming a Cannabis Public Health Inspector

[19:58 - 31:59] Good Cannabis Manufacturing Practices and Causes for Recalls

[32:00 - 39:04] The Challenges in Regulating Marijuana and Hemp

[39:03 - 45:42] Cultivating a Culture of Compliance

[45:43 - 1:01:47] How to be GMP-Certified and Other Certifications You Need to Know

[1:01:47 - 1:14:32] Investing in Compliance and Handling Issues Ethically

Kim Stuck is the founder and CEO of Allay Consulting, a compliance strategy, and services provider serving the hemp, cannabis, and psychedelic industries nationwide. She brings a regulator’s keen eye and wide-reaching knowledge on evolving compliance and safety mandates to support businesses in tightly regulated industries. Previously, she held a pioneering role as the nation’s first cannabis and hemp specialist for a major metropolitan public health authority. She also holds numerous accreditations, such as certified quality auditor and certified professional of food safety, among others.  

Connect with Kim!

Visit allayconsulting.com!

Top Stories in Our industry:

• https://uk.news.yahoo.com/female-led-cannabis-companies-receive-205422591.html 
• https://www.marijuanamoment.net/apple-lets-users-search-for-marijuana-and-pharmaceutical-interactions-in-latest-iphone-health-update/ 

Watch this episode on YouTube:

https://www.youtube.com/watch?v=1Z5tO9qc3LI

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past epi

[00:00 - 09:05] Thoughts on My Germany Trip

[09:06- 21:10] Europe's Leading Cannabis Markets

[21:11 - 37:04] Regularization and Comparing Recreational vs. Medicinal

[37:05 - 46:52] The Pharmaceutical Industry and Innovation

[46:53 - 53:42] Marketing Cannabis to European Consumers

[53:43 - 1:03:41] What It Takes to Be Licensed and to Operate in Europe

[1:03:42 - 1:14:40] A Look at the US Market and The Future of SOMAI

Michael is the CEO and Chairman of the Board for SOMAI Pharmaceuticals LTD, a European pharmaceutical and biotech company centered on manufacturing in Lisbon, Portugal, and distribution of EU GMP-certified cannabinoid-containing pharmaceuticals throughout the European Union and globally. SOMAI emphasizes scientific pharmacology applications with EU-GMP standards to deliver treatments to the endocannabinoid system, effectively and with consistency across all markets. Taking with him the product development knowledge honed in the competitive American market, SOMAI is the largest and most advanced cannabinoid manufacturing facility across legal European markets producing medicines products and registered API's.

Connect with Michael!

Check out somaipharma.eu!

Watch this episode on YouTube:

https://www.youtube.com/watch?v=66yTNFlh20M

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Lauren Gockley of Coda Signature. A classically trained chocolatier, she reflects on her transition to the cannabis space and what’s it like to build a brand in Colorado. She also discusses the innovation that goes into their products and how microdosing is changing and improving the cannabis experience.

[00:00 - 15:21] Elevating Cannabis Edibles

[15:22- 24:07] Opportunities in Emerging Markets and the Challenges in the California Landscape

[24:05 - 33:03] Innovation and Preparing for Legalization

[33:04 - 46:16] The Importance of Microdosing

[46:17 - 1:02:23] Curating Experiences through Minor Cannabinoids

[1:02:22 - 1:17:08] Getting the Product to both Buyers and Budtenders

[1:07:09 - 1:13:08] What’s Next for Coda Signature

Lauren co-founded Coda Signature in 2015 and currently serves as its Chief Innovation Officer.  She is responsible for driving product development and refinement, establishing best manufacturing practices, managing supply chain dynamics, and maintaining strict quality standards across all product lines. She taps into her rich background in Michelin-starred restaurants and European patissiere to craft infused confections renowned for their artistry, consistency of experience, and unparalleled fine ingredients. She is also named one of Dessert Professional's Top 10 Chocolatiers in North America.

Connect with Lauren!

Follow her on LinkedIn and go to CodaSignature.com.

Watch this episode on YouTube:

https://www.youtube.com/watch?v=5yyxKtmXFjw

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Maggie Wilson of FRUIT SLABS, California’s first kosher-certified and vegan edible. We get to know how she went from growing up anti-cannabis to becoming a cannabis marketing expert and joining FRUIT SLABS to serve the health and wellness community. She also dives deep into UGCs and why it is the solution to boost brand reach and savings.

[00:00 - 08:14] Top Stories in Our Industry

[08:15 - 13:08] Paving the Way for Kosher-Certified Edibles

[13:09- 31:31] Finding a Place in the Cannabis Health and Wellness Space

[31:32 - 38:26] The Colorado vs. California Market 

[38:27 - 48:14] Label Differentiation and Intellectual Property

[48:15 - 1:06:10] Co’slab’orators and Why Brands Should Leverage UGCs

[1:06:11 - 1:12:05] Non-Traditional Marketing Tactics

Maggie Wilson is the best-selling author of The Metaphysical Cannabis Oracle Deck, the 1st black woman cannabis sommelier, and Chief Marketing Officer for FRUIT SLABS. Recognized for her breakthrough work by both the industry and her peers, she is a member of Black Marketers Association of America and has a top-rated international Apple podcast. She brings unparalleled energy, transformative thinking, and innovative ideas to the forefront of each conversation.

Connect with Maggie!

Find her on LinkedIn and check out FRUITSLABS.com.

Top Stories in Our industry:

• https://mjbizdaily.com/top-cbd-companies-experience-market-share-drop-as-online-sales-soften/ 
• https://ktla.com/news/california/ap-california-oks-bill-to-protect-workers-who-use-pot-at-home/ 
• https://www.bbc.com/news/articles/cv25ex5e30lo 

Watch this episode on YouTube:

https://www.youtube.com/watch?v=f-kP2hiFwZ0

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wel

[00:00 - 10:12] Top Stories in Our Industry

[10:13 - 20:41] Leading Cannabis Cultivation in Colorado

[20:42 - 29:47] On Diversifying the Menu and Creating Desire 

[29:48 - 35:51] Harnessing Data to Understand the Consumer

[35:52 - 52:09] How to Navigate the Social Media Minefield

[52:10 - 1:10:52] Authentic Connections through Collaboration and Experiential Events 

[1:10:53 - 1:17:16] Cannabis in the Workplace: Trust and Empowerment 

 
Jon Spadafora is a cannabis industry veteran with an extensive history in brand initiation, brand operations, and marketing strategy. His knowledge of best practices for experiential marketing strategy and curating innovative consumer events has helped establish Veritas as one of Colorado’s most recognizable and sought-after cannabis brands. As President, Jon is responsible for day-to-day operations, business profitability, investor relations, and ensuring that the brand adheres to its core values as it continues to expand operations. 

 
Connect with Jon!

Visit VeritasCannabis.com.

Top Stories in Our industry:

• https://mjbizdaily.com/how-cannabis-industry-can-curb-budtender-turnover/
• https://mjbizdaily.com/midyear-state-cannabis-sales-a-mixed-bag-across-the-us/ 
• https://www.marijuanamoment.net/feds-issue-first-refunds-for-cannabis-products-that-were-deceptively-marketed-to-consumers/

Watch this episode on YouTube:

https://www.youtube.com/watch?v=7q4y15I50KQ 

 Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Missy Bradley, VP of Marketing and co-founder of Ripple. She takes us through their pioneering research to formulate a water-soluble form of THC, proven to hit 2x faster than the competitor. She also talks about their commitment to consistency and how they are building longevity by connecting with the consumers and dispensaries.  

[00:00 - 10:37] What’s Trending + Q & A

[10:38 - 18:26] Everything Can Be an Edible

[18:27 - 21:03] Consistency in Experience, Quality, and Messaging

[21:04 - 33:20] Investing in Innovation and Research

[33:21 - 33:53] Marketing through Meaningful and Truthful Conversations

[33:54 - 1:02:14] Staying Relevant on the Shelf and Surviving the Colorado Market

[1:02:15 - 1:10:01] On Promotions, Packaging, and Partnerships

Prior to her work with Ripple, Missy Bradley was a senior producer at The Climate Reality Project where she led creative initiatives centered around climate change awareness and action. She is a former journalist and holds an MA in journalism from the University of Missouri and a BA in English from the University of Michigan. She lives in Boulder with her husband, John, her kids, Max and Ella, and her dog, Princess Beadie Wigglebottom.

Connect with Missy!

Check out TryRipple.com and find her on LinkedIn.

Resources:

https://mjbizdaily.com/several-state-marijuana-legalization-initiatives-could-make-fall-ballot/

https://www.marijuanamoment.net/feds-seek-contractor-to-help-test-marijuana-compounds-in-peoples-breath/ 

https://finance.yahoo.com/news/cannabis-100-billion-opportunity-tilray-ceo-124914518.html

Watch this episode on YouTube!
https://www.youtube.com/watch?v=woXDVtCRmyU&t=3s

 
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Katherine Wolf of Malek's Premium Cannabis to discuss how to build a strong brand that stands out from the competition, how to keep up with industry trends, and more. She believes that collaborations can help the brand connect with different businesses and consumers, and she emphasizes the importance of education as a way to promote the unique story behind the product.

 
[00:00 - 07:24] What’s Trending + Q & A

[07:25 - 16:00] Putting a High-Quality Product in Front of the Consumers

[16:01 - 21:03] The Path to Being a Cannabis Brand Marketer

[21:04 - 28:13] Education and Fostering Relationships with Dispensaries

[28:14 - 33:53] Inspirations for Compelling Cannabis Content

[33:54 - 45:06] Malek’s Team, Brand Story, and the Idea Behind the Iconic Pink

[48:09 - 1:04:49] Collaborations and Connecting with Consumers

Katherine Wolf is a published cannabis writer, branding specialist, and the Chief Marketing & Operations Officer of Malek's Premium Cannabis. Malek's is a passion-driven brand growing small-batch, flavor-first flowers in Denver, Colorado. With a background in Marketing & Economics and over five years of experience working with brands in tech, manufacturing, and hospitality, she shifted to the cannabis industry in 2020. Today, she is passionate about advocating for women in cannabis leadership and safe access to cannabis education and products for all.

Connect with Katherine!

Find her on LinkedIn and visit Malek’s Premium Cannabis.

Resources:

https://coloradosun.com/2022/08/10/colorados-cannabis-industry-sustained-decline-2022/

https://mjbizdaily.com/how-cannabis-testing-labs-help-put-undue-focus-on-thc-potency/

panelpicker.sxsw.com

https://www.youtube.com/watch?v=QF77HTYPs_Y&t 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes the “King of Cones” Bryan Gerber of Hemper and Hara Supply. He and his team have produced over 85 million pre-rolled cones per month in the cannabis industry and today, he gets candid about their crazy journey to success. He also gives an inside look at manufacturing pre-rolled cones and glass products and discusses how they are navigating a fragmented industry and providing the best quality to their customers. 

[00:00 - 09:50] From Subscription Box to Cannabis Lifestyle Brand

[09:51 - 23:52] Scaling and Becoming the Leading Pre-rolled Cones Manufacturer

[23:53 - 33:53] The Challenges of Cannabis eCommerce and Digital Marketing

[33:54 - 37:17] Surviving the Industry Consolidation

[37:18 - 48:08] The Realities in Manufacturing Cannabis Ancillary Products

[48:09 - 1:00:28] Glassware and Setting up an In-House Production

After graduating from George Washington University School of Business, as a cannabis user seeking a solution to a routine problem for the average smoker, Bryan Gerber ultimately ended up revolutionizing the entire industry. Through his entrepreneurship, he is on track to produce 1 billion cones per year, provided by his company Hara which he helped in creating and making it to be the largest distributor of pre-rolled cones in the globe.

Dedicated to proving himself through his hard work and ingenuity, he has paved the path to sustain his businesses’ growth and longevity, while constantly discovering innovative ways to reach new consumers all sustaining his loyal and happy customer base.

Connect with Bryan!

Check out Hemper.co to know more about their products and services.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“The biggest difference between working with us is that we stand by our quality and you're not going to run into a contamination issue. You're not going to run into a pesticide or heavy metal problem. And God forbid you run into a recall situation. A lot of these big cannabis companies are trying to save that half a penny by going with the smaller guy. It's not worth cutting the corner for a half-cent.”  - Bryan Gerber

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RESTART CBD

RESTART CBD is an education-first CBD wellness brand shipping nationwi

[00:00 - 14:00] Potency Testing at Your Fingertips

[14:01 - 20:42] A Faster and More Affordable Option for Home Bakers and Cultivators

[20:41 - 26:45] Engineering a Simple and Scalable Solution for the Market

[26:46 - 39:15] Building a Brand and Marketing as a Cannabis Technology Company

[39:16 - 44:00] What’s Next for tCheck: Expanding Their Customer Base and Helping Farmers Stay Compliant

[44:01 - 54:11] App Development and the Best Ways to Optimize tCheck

Prior to joining tCheck, Peichen Chang was a software developer and product manager for companies such as Emulex/Broadcom, TD Ameritrade, and HP. He grew up as a DoD brat on the tropical island of Okinawa, Japan before moving to snowy upstate New York for his B.S. in Electrical Engineering at Rensselaer Polytechnic Institute.  Afterwards, he went on to Oregon State University for his master’s in business administration. Today, he lives in the Sacramento area with his wife, 3 boys, a dog, and too many cats.

Connect with Peichen!

Follow him on LinkedIn and visit the tCheck website.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“Their number one goal is to solve whatever health problem it is that they have. They couldn't care one bit, one iota about a spectrometer. They simply don't care. They're like, how do I make my pain go away? That's the only thing they care about. And so how do you solve that problem for the customer and this other problem, which is, this is a device that has never existed in the market before, this technology which is a kind to magic at this point. How do these two come together?” - Peichen Chang
 

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RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Open Book Extract’s Chief Innovation Officer, Nicole Brown to talk about the science of cannabis and cannabinoids. She discusses the extensive research and testing that goes behind the scenes in order to develop and bring to market better cannabis products that are going to improve people’s quality of life.

[00:00 - 03:48] Life Update: Working Through Change and Chaos

[03:49 - 20:23] Crafting Cannabis Products and Navigating Legalization in North Carolina

[20:24 - 30:55] The Chemistry of Cannabinoids

[30:56 - 44:19] Formulation Development and Delivering Consistent and Effective Outcomes

[44:18 - 58:22] How Technology is Transforming the Cannabis Industry 

[58:23 - 1:07:21] The Future Landscape: Brands and New Categories Emerging

Nicole Brown serves as Chief Innovation Officer for North Carolina-based Open Book Extracts, a foremost ingredient manufacturer, product development house, and supplier focused on cannabinoid-enabled health and wellness. She channels data-driven consumer insights into a long-term course of action, delivering immediately usable product innovation, and also drives awareness and thought leadership by overseeing strategic marketing efforts, including PR, event marketing, advertising, and partnerships. Nicole is committed to a spirit of sustainability and social impact and has built and led best-in-class teams to foster an open culture to learn from one another.

Connect with Nicole!

Head over to the Open Book Extracts website.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“The whole reason to go after THCV was quite obvious. The journey to actually figure out how to do it was intensive. It required a team of scientists that I am humbled by every day with how they're able to take on these challenges and be like, okay, we're going to figure out all the laws of science and chemistry and what is going to take to be able to bring to market what we think is a very important cannabinoid.” - Nicole Brown

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RESTART CBD is an education-f

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Chris Walsh of MJ Biz to talk about the impact of media in the fight for legalization and how it shapes not only the opinions of the consumers but also of the policymakers. He also gives his take on the resistance against mainstreaming cannabis and the importance of supporting the small players in the market.

[00:00 - 11:13] Establishing a Cannabis Media Brand

[11:12 - 19:41] The Cannabis Industry Then and Now

[19:42 - 26:57]  We Need Professionalism to Survive

[26:58 - 34:30]  The Path Forward is Incremental Change

[34:31 - 43:20] Influencing Conversations Through Media 

[43:21 - 55:46] Pushing for Social Equity and Empowering Small Businesses

Chris served as the founding editor of Marijuana Business Daily during the company’s launch in 2011, becoming the first journalist in the United States to focus exclusively on covering the business of cannabis. As CEO, he now guides the strategic vision of the company and its sister publication – Hemp Industry Daily – while educating mainstream industries about the marijuana and hemp sectors. Chris has been quoted as one of America’s foremost cannabis industry analysts by dozens of media outlets, including Harvard Business Review, NPR, CNBC, and the New York Times. He earned an MBA in international business from Regis University.

Connect with Chris!

Check out the MJ Biz and MJ Biz Daily!

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“Our approach has been to really shed light on the bad parts of the industry, and we've got people that don't like us because guess what? This company did something and it was bad. And it created a huge issue in the industry. And so we'll write about the issues. We'll discuss them at our conference. It's not all rosy, right?” - Chris Walsh

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RESTART CBD

RESTART CBD is an education-first CBD wellness brand shipping nationwide.

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Lisa Pitman, an influential figure in advancing cannabis law in Texas. Having experience in the early days of the fight for legalization, she offers her perspective on the present policies on cannabis and why there’s still more work to be done in educating consumers, providing better access for medical use, and supporting small business owners.

[00:00 - 25:42] Pioneering Cannabis Legalization in Texas 

[25:53 - 32:37] Branding and Marketing as a Cannabis Lawyer

[32:38 - 47:54] The Current Legal Landscape in Texas

[47:55 - 59:17] Navigating Smokable Hemp Regularization

[59:18 - 1:09:47] Interpreting the Language of Cannabis Policies

[1:09:48 - 1:19:23] What’s Next: Cannabinoids and Cannabis-Derived Products

Lisa Pittman focuses on litigation and regulatory compliance. Throughout Ms. Pittman’s 20-year career, she has litigated and tried disputes relating to labor & employment, breach of contract, commercial banking, fraud, fiduciary duty, construction defect and injury, deceptive trade practices, premises liability, professional liability, and products liability. She is also a pioneering figure in the emerging legalized hemp/cannabis industry in Texas. From her participation in the nascent cannabis industry, she has represented a broad range of clients from investors to ancillary service and product providers to “plant-touching” companies — farmers, processors, manufacturers, laboratories, distributors, and retailers. 

Connect with Lisa!

Head over to the Pittman Legal website.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“You watch these different states try to come up with some laws, and I've been involved in helping to advise what language to use or not use on behalf of some clients that are selling these psychoactive products, whether it's psychoactive or intoxicating...  All these different words matter.” - Lisa Pittman

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

[19:34 - 29:38] The Woman Behind Kush Queen

[29:39 - 32:07] The Influencer Culture Now

[32:08 - 38:55] Marketing Online and in the Dispensaries 

[38:56 - 50:58] The Cost of Compliance and The Need for Innovation 

[50:49 - 1:14:44] Believing in the Power of the Molecules and Educating Consumers


Olivia Alexander has grown Kush Queen into a multi-million dollar, multi-channel brand manufacturing only the finest cannabis-infused products. The Kush Queen product line includes award-winning bath bombs, pain relief lotions, indigestible, wellness supplements, and skincare. Referenced as the Queen of CBD by the LA Times, Olivia has a knack for being able to develop, connect and relate cannabis to community, health, and wellness. As a voice for progressive change and industry inclusion, Olivia was recognized as one of the cannabis industry’s top women founders by Variety Magazine, Green Entrepreneur, and Ganjapreneur in 2020, as Dope Magazine’s 2017 Social Media Influencer of the Year and shouted out as “The Mariah Carey of Weed” by ELLE In 2020. Olivia’s book, The Essential Guide to Cannabis for Women: How to Buy, Use, and Enjoy Cannabis for Recreation and Wellness releases on sale on March 29, 2022. 

Connect with Olivia!

Follow her on Instagram and LinkedIn, check out her Linktr.ee, and visit the Kush Queen website.


Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“It all comes back to knowledge is power, and that's the same with the molecules, with the brands you choose, with being an ethical cannabis consumer.” - Olivia Alexander


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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Tyler Roach, “The HHC Guy” and VP of Sales of Colorado Chromatography, to share a dialogue about synthesizing cannabinoids. Tyler goes in-depth about understanding HHC and the cannabinoids alphabet soup, tailoring medicine through synthesis, and bringing innovation into the industry in the safest way possible.

[00:00 - 018:05] Opening the Conversation to the Chemistry of Cannabinoids

[13:11 - 22:48] Educating Consumers About the Cannabinoids Alphabet Soup

[22:49 - 38:58] Differentiating HHC and Other Cannabinoids

[38:59 - 43:48] Legalization and Regularization of Chemically Derived Cannabinoids

[43:49 - 50:58] Cannabinoids in a Pharma Perspective 

[50:59 - 1:21:50] Consumer Safety and Important Considerations on Dosing and Potency

Tyler was born in southern California and moved with his family to Colorado summer of 2004. While in high school, Tyler started working for his father’s carpentry business. After graduating high school, he continued to work in the family business and grew experience in sales and operations management. All this time, he knew that the carpentry industry was not his forever place. He always had an interest in the hemp and cannabis industry and would expand his knowledge when he could. In Spring of 2021, Tyler had lunch with the executive team of Colorado Chromatography Labs and within a week was offered the job, Director of Sales. He has worked with the team to bring HHC to market and has helped the company grow tremendously. After 9 months with Colorado Chromatography Labs, Tyler was promoted to VP of Sales.

Connect with Tyler!

Visit the Colorado Chromatography website!

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“There is a big place for synthesis within the industry, but there's a big misunderstanding that a lot of these molecules that you're already consuming on a daily basis are synthesized. There is a process done in a lab to get these molecules, and there's good to be had with that as long as we follow safe procedures and we have proper testing.” - Tyler Roach

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

RESTART CBD

RESTART CBD is an education-first CBD wellness brand shipping nationwide. restartcbd.com

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Rachel Burkons, a culinary cannabis expert and educator who is passionate about developing the concept and culture around cannabis hospitality. She shares her background in wine and spirits and how it has influenced her view of bringing cannabis hospitality-based experiences to life. She also discusses her insights on the legalization of cannabis, the importance of education and normalization, and how this could impact the cannabis hospitality industry. 

[00:00 - 013:10] Cannabis Chef's Dream: Normalized Consumption

[13:11 - 32:34] What Operators Need to Know About Cannabis Consumption Lounges

 [32:35 - 45:31] How Cannabis Sampling Can Introduce the Industry to New Consumers

[45:32 - 47:16] Serving Up Cannabis + Culinary Experiences

[47:17 - 54:19] Social Justice and Cannabis Regularization

[54:20 - 59:42] CBD or THC? How to Discern New Cannabinoids in The Market

Rachel and her brother, renowned chef Holden Jagger, founded Altered Plates, a culinary cannabis and hospitality company whose mission is to normalize and educate about cannabis through the touchstone of food. Through Altered Plates, Rachel has worked with a wide variety of national media outlets to educate about culinary cannabis and partnered with esteemed organizations like the James Beard Foundation.

Rachel is the Executive Director for Crop to Kitchen, Director of Hospitality for Cure Designs, and is a frequent contributor to national publications including Cannabis Now.

She lives in Los Angeles with her wife, two daughters, two dogs, and two cats.

Connect with Rachel!

Head over to the rachelburkons.com website, email her at smokesipsavor@gmail.com or check out her Instagram at @SmokeSipSavor.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“The beautiful thing about the cannabis and hospitality space is that it's a great way to open the doors and get people comfortable. And we have to  be able to do the best we can as operators to make sure everyone's safe.” - Rachel Burkons

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Lisa Snyder and Samantha Montanaro, Co-Founders of Tokeativity, to talk about the work they do to bring cannabis feminists together and push for radical positive change. They also focus on the evolution happening in the industry and leveraging technology to create new opportunities for businesses and consumers.

[00:01 – 19:26] A Global Network of Cannabis Loving Feminists

[19:27 – 30:36] Changing the Stigmas Around Cannabis and Empowering Consumers Using Social Media

[30:37 – 40:41] Navigating Restrictions on Social Media and E-Commerce 

[40:42- 48:31] Finding Opportunities and Building a Digital Community in the Web 3.0 Space

[48:32 - 54:30] Don’t Fear Technology, Be on the Cutting Edge

[54:31 – 1:00:54] Connecting Through Creativity and Amplifying Brand Stories

Lisa Snyder is the Co-Founder & Chief Innovation Officer of Tokeativity, The Global Feminist Community for Active Cannabis Culture. She is a feminist and plant medicine advocate with over 25 years of digital strategy experience and passionately supports the self-healing revolution through consumption and plant medicine advocacy.

Samantha is the co-founder and CEO of Tokeativity, a women’s empowerment and event network featuring a robust tech platform that brings communities around the world together on feminism, normalization of plant medicine, and the self-healing revolution. Samantha also opened one of the first cannabis consumption spaces, Prism House, after legalization in Oregon and has been a pioneer in advocating for the creation of social consumption regulations. 

 
Connect with Lisa and Samantha!

Head over to the Tokeativity website and check out their Womanifesto, too!

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“Make the choice now to not fear technology because you don't understand everything about it. This is an opportunity for you to create and be on the cutting edge. And I know the cannabis industry loves being on the cutting edge.” - Lisa Snyder

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RESTART CBD is an education

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes ABC Brand / Design Founder Sam Arellano. He shares insights on how to build a successful brand in a saturated cannabis market and how branding can help impact the longevity of a business. He also discusses his hopes for the future of the industry from a branding and design perspective.

[00:01 – 17:19] Breathing Life to Cannabis Brands

[17:20 – 22:10] Brands Are a Value System

[22:11 – 28:12] Adding Value Through Technology and Education

[28:11- 35:35] Flower Commoditization

[35:36 - 50:37] Creating Differentiation and Establishing Brand Longevity 

[50:38 – 55:23] Elevating the Future of the Cannabis Industry

Sam is an award-winning, strategic brand marketer with experience that spans sporting goods, consumer electronics, and streetwear. His creativity has landed him gigs with Nike, Incase, and Lululemon to name a few. Prior to starting ABC Brand / Design, Sam was the Chief Marketing Officer at Canndescent- where he architected multi-million dollar, high-margin brands. Rosie Mattio calls him "one of the most prolific marketers in the cannabis industry.”

Connect with Sam Arellano!

Check out the Arellano Brand Co. website.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“Your brand is your reputation. It's your shorthand. It is the totality of everything that you have working together in harmony and consistency and making sure that that message is effective and is targeted to, a very specific audience.  And I like to say go narrow and deep. Know who your customer is and then go to all extent to service them and surprise and delight.” - Sam Arellano

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

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RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Christine De La Rosa, CEO and Co-Founder of The People’s Ecosystem. Christine is a well-respected business leader, advocate, and activist. Everything changed after she was diagnosed with lupus, and she shares she was able to take her life back with the help of cannabis. Now, she’s committed to opening access to medical cannabis for the chronically ill and providing opportunities for minorities in the industry.

[00:01 – 05:40] What the Hell Is Going On With Texas Hemp and Cannabis?

[05:41 – 21:08] Using Medicinal Cannabis for Life-Altering Conditions

[21:09 – 32:48] Creating Social Equity for Women and People of Color

[26:49- 45:42] Challenges in Operating and the Importance of Brand SOPs

[45:43 - 55:25] Executing SOPs and Understanding Licensing

[55:26 – 1:11:14] Democratizing Access to Funding Through Web 3.0

Christine De La Rosa is passionate about the industry that saved her life. At the top of her tech career, she almost died from complications of undiagnosed Lupus. In 2015, she found cannabis as an alternative medicine to treat her lupus. No longer bound to 11 pills a day or monthly infusions, she was inspired by her experience to open The People’s Dispensary in 2016, along with her co-founders to help those who most need access to cannabis. Together, they continue to grow their multi-state supply chain footprint and build a fiercely sought-after national social equity model and enterprise now known as The People’s Ecosystem and its subsidiaries. She is currently the CEO and National Co-Founder of The People's Ecosystem, Founder & Fund Manager of The People’s Group and Founder of CBxShield.

Connect with Christine De La Rosa!

Visit The People’s Ecosystem website and follow them on Instagram, LinkedIn, Facebook, and Twitter.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“You're constantly in a battle for safe banking, you're constantly in a battle to keep your business open. Know that it's difficult and also wildly rewarding.”  - Christine De La Rosa

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Eric Leslie, CMO of Cheeba Chews, to reflect on the brand's journey over the past decade and how it evolved in response to the changing legal parameters for cannabis and the dosage and tolerance of their products. As the edible industry began to standardize, Cheeba Chews continue to be the pioneer brand and a driving force for innovation.

[00:01 – 07:32] Thank You for 100 Episodes of To Be Blunt

[07:33 – 22:41] Setting the Standard for Cannabis Edibles

[22:42 – 29:42] Establishing Brand Identity While Navigating Different State Regulations

[29:43- 35:15] Fighting for a Position in a Saturated Market

[35:16 - 55:25] The Challenge of Marketing Medical Use and the Internal Politics in the Business Community

[55:26 – 1:00:41] The Future with Minor Cannabinoids

Eric Leslie uses an entrepreneurial mindset and years of diverse media expertise to grow Cheeba Chews legacy as one of the most recognizable edible companies in the industry. As the jack-of-all-trades Chief Marketing Officer for the company, Eric’s expertise in video production, client relations, product design and sales helps build the integrity and innovation of the brand as it moves forward into a rapidly expanding cannabis marketplace. Eric came to Cheeba Chews by way of his own production company, which he founded after starting his career as a web developer for boutique marketing companies. Whether he’s creating a new logo and SKU or managing contractors and licensees, Eric takes pride in tackling many different challenges and fostering a passionate, emotional connection to his work. Outside of taking care of his family of colleagues, he enjoys spending time with his wife and kids while getting active outside. 

Connect with Eric Leslie!

Head over to the Cheeba Chews website and follow them on Instagram.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“You have to adapt how you position yourself in every single market while still trying to find this anchor of identity for yourself across all of those markets. This is who we are. But in this market, you're going to see that you're going to have a slightly different experience based off of what those regulations are for you.” - Eric Leslie

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Jane West, one of the most prolific icons in the cannabis industry. From starting a passion project to sparking a movement, she shares the story of how Jane West the brand, the entrepreneur, and the activist came to be and how she continues to empower women and the cannabis community through her work.

[00:01 – 10:05] The Woman Behind the Name

[10:06 – 26:11] Using Her Voice to Create Spaces for Social Use and for Women

[26:12 – 34:31] The Role of Celebrities, Influencers, and the Media in the Normalization of Cannabis

[34:32- 47:49] Connecting Women in the Industry and Generating Value From What She Built

[47:50 - 52:07] The Power of Speaking Out Against Misconceptions and Stereotypes

[52:08 – 1:06:08] There’s No Scarcity and A New Wave of Opportunities Will Come

Jane West is an American cannabis activist and CEO of the cannabis lifestyle brand Jane West. She is best known as the founder of cannabis networking organization Women Grow.  

Connect with Jane West!

Check out the Jane West website. Follow her on LinkedIn, Instagram, and Facebook.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“Organizing women, no matter what, is one of the steps, in my opinion, because I want to I talk about disparity. And that's what's happening. There's an obvious inequitable disparity in ownership and licensing but that goes deeper, because this entire playing board is broken.” - Jane West

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

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RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Hayley Dineen and Lana Van Brunt of Sackville and Co., a lifestyle brand made by women who like to smoke weed. They talk about how they approach design in the cannabis space and how they are bringing cannabis into the mainstream through their design-forward products and collaborations with other artists and brands. They also discuss their vision for the future and the need for more women entrepreneurs in the industry.
 

[00:01 – 04:50] Shayda shares her podcasting journey

[04:51 – 25:34] Creating A Brand for the Connoisseurs and the Curious

[25:35 – 29:43] Lessons Learned from An Acquisition Gone Wrong

[35:57- 35:21] Breathing Life to Brands through Collaborations

[35:22 - 57:19] The Future is Female In the Cannabis Industry

[57:20 – 58:56] Food for thought: What do you think about Hayley and Lana’s fight to get their business back?

Lana Van Brunt and Hayley Dineen are the Brooklyn-based duo behind Sackville & Co., a design-focused contemporary cannabis lifestyle brand, and Sackville Studios, the first multidisciplinary cannabis design and production studio creating brands from the ground up for both cannabis industry leaders and newcomers alike. Dineen cut her teeth at the world-renowned arts & design college Central St. Martin’s in London, going on to design for high-end brands including Yeezy, OVO, Vivienne Westwood, and more. Van Brunt employs her marketing and branding genius to the Sackville brand from her time as a Director at VICE Media and ATTN: Media. 

 
Connect with Hayley and Lana!

Check out their brand and products at the Sackville & Co. website. Follow them on Instagram and Facebook.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“We are women who run this brand, but we really wanted it to be approachable to anyone and not really segment out part of our audience and be like, ‘This is only for women.’ It's like this is for anyone who loves design, who wants to approach cannabis in a new way.” - Hayley Dineen

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes CannaDevices CEO Chris Piazza to discuss the art of glass blowing and how it serves the cannabis industry. Chris believes in the need to educate consumers about ingesting cannabis in a different way and enhancing the experience with a high-quality product. As a glass blower himself, he also highlights the importance of supporting local artisans and giving them opportunities to thrive.

[00:01 – 10:37] The Intersection of Glass Blowing and Cannabis Consumption

[10:38 – 16:42] How the Glass Blowing Industry Adapts to the Legalization of Cannabis

[16:43 – 29:43] Educating Consumers about Good Glass Devices

[29:44 - 35:21] Bridging the Gap Between Art and Business

[35:22 - 53:36] Marketing an Ancillary Brand in their Own Way

[53:37 – 56:03] Food for thought: What do you think about Chris and his team’s approach to branding and business?

Chris has managed the growth of CannaDevices which services many of the largest dispensaries in the US. In just two years CannaDevices now consistently supplies 10 publicly traded cannabis companies along with numerous other operators. Throughout this growth, Chris has never wavered from his dedication to support American artists and independent small businesses. Even during the course of a global pandemic, Chris was dedicated to ensuring that each artist and team member of CannaDevices could count on the company with absolute certainty, despite the uncertain times. At any given time, CannaDevices provides full-time work for 50 artisans and their businesses and plans to double that number by early 2022. Additionally, if a new partnered artist is hitting roadblocks in their production, Chris helps the artist by teaching the skill of glass blowing and production, while simultaneously providing a source of income.
 

Connect with Chris

Visit the CannaDevices website and follow them on Instagram.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
 

Key Quote:

“When we're sitting around, talking, there's a little bit of 'Of course, I know about that,’ right? And that's fine when we're around peers. But when we're not around peers, we need to realize that this information that we have is second nature. It’s not second nature to other people and that we need to provide.” - Chris Piazza

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In this episode, Shayda Torabi welcomes Tim Blake, the founder of the Emerald Cup, a competition showcasing the best of the cannabis industry for years. He is joined by his daughter and The Emerald Cup co-producer Taylor to discuss how they champion the advancement of cannabis culture while navigating California politics and regulations.

[00:01 – 06:49] Celebrating Cannabis: The 4/20 Holiday and  the Emerald Cup

[06:50– 15:19] Creating a Community of Cannabis Enthusiasts

[15:20 – 29:27] The Impact of Legalization on the Landscape and on Legacy Brands

[29:28 – 41:52] The Evolution of Emerald Cup

[41:53 – 54:49] Finding Balance Between Branding and Product Quality

[54:05- – 1:02:01] The Future of Cannabis in California and Beyond

Tim Blake created The Emerald Cup, the world’s largest outdoor cannabis competition thirteen years ago. Tim sponsored and helped produce the first gathering of law enforcement and cannabis farmers to openly discuss how they would work together.  He was the co-founder of the Mendocino Farmers Collective and also Healing Harvest Farms, both local cannabis dispensaries designed to help facilitate getting outdoor cannabis into the dispensaries across the state. He was a founding member of the California Cannabis Reform Policy (CCPR) and was also on the steering committee for the Heritage Initiative (Measure AF). 

Taylor Blake graduated from the University of California Santa Cruz with her Bachelor's degree in Psychology and has become a vital leader alongside her father Emerald Cup founder Tim Blake since 2008.  In her current role, she spearheads the Emerald Cup Awards judges' table and product categories, sourcing the best of the best cannabis products and experts to lead the awards. 

Connect with Tim and Taylor

Visit their website, and follow Tim, Taylor, and The Emerald Cup on Instagram.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:
“This was just a unique thing that came up, we've done a heroic act. But we need to open it up to the rest of the country and the rest of the world because cannabis needs to impact society, and this planet. ” -  Tim Blake

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In this episode, Shayda Torabi is joined by Samuel Richard of Arizona Dispensary Association as they discuss an interesting perspective of cannabis – that it should be boring. Samuel argues that this theme encompasses the effective ways to address the politics and destructive societal views of the plant. Listen as he shares how to get involved towards noteworthy progress through the advocacy.

[00:01 – 10:59] Navigating the Waters of Cannabis Legalization Amidst the Noise

[11:00 – 15:33] The Advocacy of Cannabis Should Be Boring and How to be Involved

[15:34 – 21:34] How We Can Get Involved and Make an Impact as Consumers

[21:35 – 40:18] The Cannabis Landscape in Arizona and the Current Brand Loyalty Stage

[40:19 – 56:22] Taking Action in the Boring Theme Advocacy for Notable Progress

[56:23 – 57:44] Food for Thought: Do you think cannabis should be boring?

Samuel is known for his strategic thinking and development of complex government affairs, communications, and media plans. He approaches every problem with an open mind, patience, and empathy. Samuel has a degree in nonprofit leadership and management from Arizona State University’s College of Public Service and Community Solutions, is a Fellow of the Flinn-Brown Civic Leadership Academy, and holds certificates from both Valley Leadership and the Center for Progressive Leadership. Samuel was recently recognized by the Arizona Capitol Times in its inaugural Breakouts Award highlighting “the sharpest political minds in the state,” and has previously been recognized in the Phoenix New Times’ Best of Phoenix as Best Lobbyist and by the Phoenix Business Journal as a member of the 2013 class of Forty under 40.

Connect with Samuel

Visit https://azdispensaries.org/ to see the efforts dedicated to advancing the Arizona cannabis industry through political advocacy, public education, and professionalization.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“It's a helpful argument to remind them [the lawmakers] that if they restrict access to cannabis, they're restricting the income to the general fund.” -  Samuel Richard

“If someone comes up to you and asks, ‘How can I get involved?’ I think one of the best ways to do that is to just come out as a cannabis consumer.” - Samuel Richard

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

In this episode, Shayda Torabi welcomes Elizabeth Corbett of AE Global Packaging as she shares her observations about packaging and the framework for sustainability. She uncovers the truth about both the opportunities and barriers to CPG and how the players in the cannabis industry can navigate for better brand positioning.

[00:01 – 05:47] Shayda on Brand Redesign versus Brand Refresh

[05:48– 13:18] Primary and Secondary Packaging in Light of Diversity and Regulations

[13:19 – 24:33] The Power of Customization and the Path to Sustainability

[29:33 – 44:38] Child-Resistant Cannabis Packaging for and the Framework to CPG

[44:39 – 49:09] The Impact of Packaging and the Opportunities for Production

[59:54 – 01:01:23] Food for Thought: What and when do you think of your packaging?

Elizabeth Corbett, VP of Sales for AE Global,  is on a mission to build sustainable packaging & supply chain programs for Cannabis and CBD companies that honor their brand identity, drive revenue growth, protect the product, and do so cost-effectively.  “CannaBeth”, as she is fondly known, entered the Cannabis industry more than eight years ago after spending the first part of her career developing packaging solutions for significant players in the retail and health & beauty markets such as Starbucks, Tiffany, and Estee Lauder.  Based in Seattle and Miami, Beth is passionate about finding environmentally responsible and sustainable solutions no matter what the form or substrate.

Connect with Elizabeth

Visit https://www.aegpkg.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“It is very rare that I have a conversation with a customer talking about brand new packaging or looking at their existing packaging and they don't mention, like, ‘What can I be doing from a sustainable perspective?’ ” -  Elizabeth Corbett

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In this episode, Shayda Torabi welcomes Skip Motsenbocker of Pacific Stone to paint a clearer picture of the Californian market, taxation, and regulations. Despite the numerous challenges in this landscape, Skip believes that considering customer experience and delivering the best way you can is the most important ingredient for brands to power through.

[00:01 – 10:56] California’s Heavy Taxation and Regulation on Cannabis

[10:57– 22:24] The Push Towards the Industry and Pacific Stone on Navigating the Market

[22:25 – 38:17] What It Takes to Keep Up with the California Cannabis Industry

[38:18 – 44:22] Introducing New Cannabis Products to the Market without Misrepresentation

[44:23 – 01:02:20] The Harsh Implications of High Cultivation Tax and Intense Competition

[01:02:21 – 01:04:29] Food for Thought: What do you observe about this “green dream” of operating in the regulated cannabis market?

Skip Motsenbocker has more than 25 years of professional experience in a variety of industries including asset management and private equity, consumer packaged goods and retailing, as well as real estate development. This wealth of experience has led to his initial entrance into and subsequent success in the regulated cannabis industry. His passion for the plant also stems from personal tragedy, as he became a vocal advocate for cannabis’ therapeutic and medicinal properties after losing his mother to opioids following multiple car accidents and back surgeries.

In early 2021, Motsenbocker was named CEO of Pacific Stone, a market leader in California cannabis, with both large-scale green-house cultivation facilities and more than a million square feet of flower. Pacific Stone is offered in over 600 stores and includes packaged flowers, pre-rolls, and cartridges. Motsenbocker will oversee the brand’s planned new product launches, expansion, among other exciting initiatives.

Connect with Skip

Visit https://pacificstonebrand.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @pacificstone__brand

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“Circling back to how do you continue to try to be number one, just think about what that experience is for your customer, you know, and try to always deliver on that.” - Skip Motsenbocker

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In this episode, Shayda Torabi welcomes Lisa Buffo of Cannabis Marketing Association. She discusses what it takes to determine the best practices industry marketers should implement. With the dizzying laws, policies, and loopholes determining the cannabis marketing playbook, it all boils down to identifying your niche and figuring out alternative marketing efforts.

[00:01 – 09:19] Shayda shares her South by Southwest Experience

[09:20– 18:48] Lisa Buffo on Diving in Headfirst into Marketing and Exploring Cannabis

[18:49 – 33:45] Best Practices for Industry Marketers by Understanding the Community

[33:46 – 57:45] The Playbook of Laws and Policies on Cannabis Marketing and Censorship

[57:46 – 01:14:13] Plausible Execution through Alternative Marketing Efforts

[01:14:14 – 1:15:26] Food for Thought: How do you figure out your niche? Who do you market to?

Lisa Buffo is a marketer and entrepreneur with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association. CMA has hosted over 100+ educational events nationwide bringing together the cannabis marketing community. Lisa has been quoted in Forbes, The Guardian, VICE, Denver Business Journal, The Boulder Daily Camera, Marijuana News Network, Cannabis Culture Magazine, and other national, local, and trade publications.  Lisa helped launch 10 cannabis startups for CanopyBoulder. Lisa also launched the industry’s first online wholesale brokerage as their CMO, garnering national coverage in VICE and INC Magazine and becoming the first cannabis-related company to present at SXSW in Austin, TX. Lisa is the Founder & Co-Chair of the National Cannabis Industry Association’s Marketing & Advertising Committee where she co-authored the Public Relations Crisis Manual and the Short Guide to Colorado’s Marketing & Advertising Regulations. Lisa is an active speaker and has spoken at WomenGrow, NCIA, and CMA events.

Connect with Lisa 

Visit https://thecannabismarketingassociation.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @cannamarketing

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“We do need to be authentic, we do need to be inclusive…bringing that positive perception to the plant and, I say, authentic understanding of the consumer because there's no right or wrong way to be a cannabis consumer.” - Lisa Buffo

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LEAVE A REVI

In this episode, Shayda Torabi welcomes Nate Lipton of GrowersHouse as he pushes the cannacurious to jump right into the industry and consider scaling to seize the opportunity. Also, listen closely as he shares his valid insights about federal legalization and its effects on interstate transfer of goods. Also, he explains the viability of vertical integration in the continuously maturing industry. 

[00:01 – 07:32] Updates on Events and Intriguing Research in New Mexico

[07:33– 18:30] Nate on Cannabis Entrepreneurship - The Getting is Good Right Now

[18:31 – 23:48] The Maturity of the Industry Over the Years

[23:49 – 33:07] Being a Cowboy on the E-Commerce and Ancillary Sides

[33:08 – 42:16] The Blurry Interstate Transfer of Goods Despite Legalization

[42:17 – 01:00:21] Why You Shouldn’t Be Intimidated by Vertical Integration

[01:00:22 – 01:01:31] Food for Thought: What do you think about Nate’s views on federal legalization?

Nate is the Co-Founder and Co-CEO of GrowersHouse.com, GrowersNetwork.org, and CannaCribs YouTube series. He's been in the cannabis industry since 2010 working in cannabis retail, cultivation, and consulting.

Connect with Nate

Visit growershouse.com, https://growersnetwork.org/, and https://cannacribs.org/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @cannacribs @growershouse

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“I think those [vertically integrated] businesses are going to be the businesses that are going to have the most staying power in the market and they're going to be the most successful in the market. Because, exactly, you do own your own supply chain and just because you don't think you might be good at one of those [cultivation, processing, and being a dispensary or retailer] aspects. I don't want people to be scared of doing it.” - Nate Lipton

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Elizabeth Hogan of Willies Reserve as she shares her experience of working with the legendary cannabis advocate, Willie Nelson. Her insights reflect the value of collaboration and artistry in pursuit of establishing a noteworthy brand presence. 

[00:01 – 10:46] Shayda shares the magic of South by Southwest Experience

[10:47– 21:41] Working with Willie Nelson and Establishing Effective Brand Presence 

[21:42 – 32:27] The Creative Inspiration of Bringing the Brand to Life through CPG

[32:28 – 48:09] Social Media and the Heroic Fight for Cannabis Freedom

[48:08 – 59:38] The Power of Collaborations and Partnerships through Art

[59:39 – 51:59] Food for Thought: How do you want your brand to be represented?

Elizabeth Hogan, a multi-talented brand strategist, consumer researcher, and cannabis pioneer, brings extensive experience in highly regulated industries as well as day-one experience in the recreational cannabis industry to her role as Senior Vice President of Marketing at Long Play. As one of the founders of the organization that would become Long Play, Elizabeth has used her business and branding acumen to guide the company through numerous phases, from the original development of the Willie Nelson product line—including Willie’s Reserve and Willie’s Remedy—to rapid commercialization, licensing and multi-state expansion. Through her direct efforts, the Willie Nelson line of products has become one of the most recognizable, most trusted cannabis brands on the market. Elizabeth has been named to the High Times 100 Most Influential People in Cannabis List, the High Times Female 50 List, and is a sought-after speaker at industry and marketing conferences worldwide. She regularly appears as a guest on podcasts and is frequently profiled in industry and mainstream publications alike. When she’s not developing award-winning cannabis products, you can find Elizabeth enjoying live music and, of course, Willie’s legendary stash.

Connect with Elizabeth 

Visit https://williesreserve.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @williesreserveofficial

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“When we started off, we had one set of standards and priorities, and over time, not because we're changing our priorities, but because the industry is evolving, and we're learning more and our product line changes, some of that stuff has changed.” -  Elizabeth Hogan

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Walter Boyd of RedBird Bioscience. He reminds us of the fundamentals of running a business built for success - understanding your market and staying consistent. He shares the cannabis landscape in Oklahoma and how the value of deeply understanding the customer can significantly shape your presence in the industry.

[00:01 – 05:19] The Value of Observing Surrounding Markets in the Industry

[05:20 – 14:22] Understanding the Customer Base in the Oklahoma Landscape

[14:23 – 26:52] Introducing Cannabis Professionally in the Saturated Market

[26:53 – 36:35] Understanding the Customer for Improved Marketing and Sales Strategies

[36:36 – 56:55] Marketing the Brand - Thinking of Cannabis as a Commodity

[56:56 – 58:55] Food for Thought: Do you think it's easier to establish a brand in a state that is more or less densely populated?

Walter Boyd is the Director of Sales at RedBird Bioscience and oversees sales and distribution, customer service, new product design, and raw material partnerships. Boyd helped launch and direct the development of RedBird’s vape and concentrate line, White Label, and the launch of RedBird’s partnership with Belushi’s Farm Blues Brother’s products. Additionally, Boyd directs RedBird’s sales team, where he built The RedBird Sales Process and the RedBird Standard Customer Service Program as his team expanded shelf presence in Oklahoma’s dispensaries with a growth rate of 312%.

Connect with Walter

Visit http://redbirdmmj.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @redbirdrise

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“The thing about the Oklahoma market that people don't realize is you've got patients who are low income to no income to fixed income, that only have a certain amount of dollars that they're willing to spend… And so you've got to figure out how to price your product.” -  Walter Boyd

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

In this episode, Shayda Torabi welcomes Alex Mazin of Bud's Goods as he shares the way to building a brand that can grab your attention. He believes that focusing on the retailer, not necessarily the consumer, is the key to successful product development.

[00:01 – 04:26] The Magic Happens When a Brand Catches Your Eye

[04:27– 15:35] The Journey to Establishing a New England Cannabis Brand

[15:36 – 25:08] The Cannabis Landscape in Massachusetts - Micro Level 

[25:09 – 30:35] How Passion in Cannabis Entails Creating For Yourself

[30:36 – 52:39] Imposing Authenticity in the Brand and Inviting Trust

[52:40 – 54:01] Food for Thought: How do you invest in your brand?

Alex is a native from Worcester, MA who first became involved in the cannabis industry in 2014. He is the founder of Lifegrabber LLC, one of the largest silicone accessory companies in the vaporizer device industry. Products are sold across all 50 states in the US, in Canada and in Europe under the brand name VaprCase. In 2016, he founded Bud’s Goods which now has 2 retail stores in Worcester and Abington, and a third due to open in Watertown this fall. His mission is to build the first recognizable East Coast cannabis brand across the US. Prior to the cannabis industry, Alex has had nearly a decade of strategic management consulting experience in the life sciences industry for a top-tier consulting firm and fortune 100 company. He was raised in Worcester, MA and is a graduate of Babson College with a Bachelor of Science (B.S.) in Entrepreneurship and Strategic Management.

Connect with Alex

Visit www.budsgoods.com and follow him on Facebook, Instagram, Twitter, and LinkedIn @budsgoods

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“The key to building a brand, at least what I've learned, is very simply authenticity. You can't fake a brand, that will definitely not work.”  - Alex Mazin

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Allison Disney of Receptor Brands, as she discusses the role of marketing agencies in professionally elevating brands. She points out that although regulations in the cannabis space are constantly changing, what cannot be regulated is your vision for your brand.

[00:01 – 07:31] Shayda shares Upcoming Cannabis Events and Business Updates

[07:32 – 12:14] The Emerging Cannabis Industry on Branding and Marketing

[12:15 – 18:40] Agencies Filling the Gap for Optimal Execution

[18:41 – 30:24] Mirroring Consumer’s Values and Core Benefit in Branding

[30:25 – 47:13] Keeping Up with the Constant Changes in Regulations

[47:14 – 56:19] Best Practices in Curating the Asset Library

[56:20 – 57:41] Food for Thought: What do you think of working with marketing agencies?

Before Co-Founding Receptor Brands, Allison spent more than a decade at creative agencies creating award-winning advertising and marketing campaigns for some of our most beloved brands, including M& Ms, Bacardi, Ziploc, Johnson & Johnson, and YouTube. As Business Strategist at Receptor Brands, Allison helps define the field of opportunity for her clients’ businesses. She credits her experience working on regulated global industries for preparing her for the unique suite of complexities in the cannabis industry. Allison earned her MBA from the Kellogg School of Management at Northwestern University and her BA in Communications from Michigan State University. She is also an officer on the Marketing and Advertising Committee of the National Cannabis Industry Association. Allison lives in Chicago with her botanist husband, Ryan, and her tiny boss, Maxine.

Connect with Allison

Visit https://www.receptorbrands.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @receptor_brands

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“Sometimes, you have a great product that you've created, but you need to find the right audience for it. You need to make sure that you are setting people's expectations for what this product experience is going to be like so that it's, you know, satisfactory when they try it.” - Allison Disney

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Jesus Burrola, Chief Executive Officer of POSIBL, as he tackles the future of cannabis in the lens of agriculture. He explounds his thoughts on sustainable cultivation, building a powerful brand, and understanding marketing and competition in a new light.

[00:01 – 06:50] Shayda shares Updates Regarding Delta-8

[06:51 – 15:23] California Cannabis Production and Vertical Integration

[15:24 – 25:14] Building a Powerful Brand and Working on Sustainable Cultivation

[25:15 – 31:58] Competition and Comradeship Between Cannabis Brands

[31:59 – 53:23] Operation on Facilities for Environmentally Friendly Production

[53:24 – 56:26] Food for Thought: How do you capitalize on the opportunities out there?

Jesus Burrola is Chief Executive Officer of POSIBL, the cannabis farm of the future and engine for several of California’s leading brands. With over 1,000,0000 units of packaged product to date, POSIBL is redefining what it means to produce the highest quality cannabis. Jesus is a proven leader who believes in his teams as the primary driver of growth. He leads the organization’s growth strategy in sales and operations and the best team at POSIBL to position the company as a global market leader. Prior to POSIBL, Jesus worked for 15 years at Beacon Building Products, the largest publicly traded building materials distributor in North America. Jesus was at the company during growth from $1 Billion to $8 Billion — through a combination of 30+ acquisitions and launches into new markets. Jesus worked his way up from a trainee to a National Vice President, managing a $700M  business segment. During Jesus’ time there, he held roles in both Sales Management and Operations, and was tasked with integrating several large acquisitions. Jesus holds a Bachelor of Science in Supply Chain Management from Arizona State University. He enjoys quality time with his family, playing golf, and exploring great cuisine.

Connect with Jesus 

Visit https://www.posiblproject.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @posiblproject

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“There's a pathway for anyone looking to participate in the industry as a brand.” -  Shayda Torabi

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Scott Grossman of Turning Point Brands, as he shares the parallelisms between the tobacco and cannabis industries in the aspects of dealing with stigma and attached legalities. He emphasizes that taking the opportunity of being in the thriving cannabis industry is not one to miss as the question now turns to which brands would fill up the shelves.

[00:01 – 04:59] Opening Our Minds to the Power of Education

[05:00 – 13:19] Catalyzing Change and Recognizing the Thriving Cannabis Industry

[13:20 – 23:02] The Parallelisms Between Tobacco and Cannabis Industries

[23:03 – 31:38] Journey to Integrating Cannabinoids to Scale

[31:39 – 41:19] Determining the Winning Brands to Fill Out the Shelf

[41:20 – 51:29] Latching on to Favorable Legalization Processes

[51:30 – 52:59] Food for Thought: How do you feel about big corporations operating in cannabis?

Scott Grossman joined Turning Point Brands in 2021 and is focused on strategic initiatives and acquisitions. Prior to joining, Scott spent over 15 years as an investor and Board-level advisor managing investments across the capital structure in both public and private companies. Scott founded Vindico Capital after working nearly a decade at Magnetar Capital, and previously worked at Soros Fund Management in its private equity division. Scott started his career at Merrill Lynch in its investment banking group.

Connect with Scott

Visit https://www.turningpointbrands.com/ and follow him on https://www.instagram.com/stokers/ and https://www.instagram.com/zigzagworld/. 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“I really wanted to be a part of an industry that had clear societal benefits, you know, job creation, that's largely protected from offshoring. We're helping unwind 50 plus years of systemic racism, and an endless and reckless war on drugs. We're providing a real solution to the opioid crisis, PTSD, and other health issues like Gervais syndrome, and, you know, candidly, we're helping raising much needed funds for our government.” -  Scott Grossman

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Shanel Lindsay, founder and president of Ardent Life, Inc., to discuss the bright future of cannabis made possible by technology, how her profession as a lawyer got her involved in legalization, the importance of homegrowing and testing, and empowering our customers through presenting the science.

[00:01 – 04:46] Cannabis-infused home-baked goodies

[04:47– 10:06] Shanel shares her mission in the Cannabis World

[10:07 – 21:55] Framework in Massachusetts in Home Growing and Productization

[21:56 – 32:50] Breaking Down the Decarboxylation Process

[32:51 – 51:36] Biotech, Hardware, and Data Points as Springboards

[51:37 – 55:01] Food for Thought: How do you go empower the consumer through data?

 USE CODE 'SHAYDA' FOR 10% OFF ARDENT DEVICES

Shanel Lindsay is an attorney, activist, and entrepreneur.  Founder and President of Ardent Life, Inc., a Boston-based biotech and consumer device company focused on improving the science and medicine of cannabis, Shanel is the creator of Nova Precision Decarboxylator, which regulates medical cannabis dosing, and the new Ardent FX, an all-in-one cooking, infusion and baking device. She has grown a global brand in Ardent Life and has received multiple patents for her inventions. A graduate of Northeastern University School of Law and the University of Pennsylvania, Shanel was an author of and spokesperson for the Massachusetts Marijuana Legalization Initiative (aka Question 4) and twice appointed to the Massachusetts Cannabis Advisory Board. She is also co-founder of Equitable Opportunities NOW! (EON), a non-profit that has successfully fought for equitable cannabis policies that benefit Black and Brown residents and communities disproportionately harmed by prohibition, as well as mentoring minority business owners entering the industry.

Connect with Shanel 

Visit https://ardentcannabis.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @ardentllc

  USE CODE 'SHAYDA' FOR 10% OFF ARDENT DEVICES

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“When you're not allowing people to test at home, like wait, just terrible policy, right? And you're also like, you're keeping patients in the dark, but it also benefits corporate operators…it's really important, like, never to suppress the data.” - Shanel Lindsay

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Chris Lane, Chief Marketing Officer of Airfield Supply Company, as he shares the systems and processes they employ in bringing value to customers, the landscape of elevated brand building in the industry, and the significance of effective collaboration for better visibility.

[00:01 – 05:16] Keep the Dialogue Going and Get Connected

[05:17 – 14:26] Chris’ Story from Working with Multiple Agencies to Brand Building 

[14:27 – 28:13] The Processes to Elevated and Creative Brand Development

[28:14 – 37:09] Tips to Attract Effective Collaborations via Value Creation

[37:10 – 54:08] The Dynamics of Vertical Integration and Bringing Solutions

[54:09 – 01:02:23] The Challenges of E-commerce in the Cannabis Industry

[01:02:24 – 01:04:00] Food for Thought: How do you go for your idea and make a pitch?

Chris Lane is the Chief Marketing Officer of Airfield Supply Company, the largest single-site dispensary in California. In this role, Chris is responsible for brand and growth strategy across retail and product businesses. With a background in creative strategy and brand building, Chris focuses on building consumer empathy in brands and driving simultaneous top and bottom funnel growth. Previously, Chris was the Global Head of Brand at Fiverr, also leading agency practices and teams at Method, Bite, WPP, and Edelman.

Connect with Chris 

Visit https://www.airfieldsupplyco.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @airfieldsupply 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“When you have the megaphone, do something of you know, importance, not just for the conversation, but to like, do good with that, too.” - Shayda Torabi

“One of the fun parts about collaborations is you never know what the other side is going to bring to the table or needs you to bring to the table. So, you know, it never hurts to ask.” - Chris Lane

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Jenn Tramaglino, founder and CEO of Cannect Hospitality, to discuss the evolving cannabis hospitality. She shares how it is like to navigate the legalities, the ways to create a safe space, the SOP’s for successful cannabis events, and how these further normalize cannabis creatively.

[00:01 – 08:17] Shayda shares the status for the hearing on Delta-8

[08:18– 16:46] Jenn on Transitioning into the Creative Cannabis Hospitality Scene

[16:47 – 26:14] The Effects of Changes of Legislature in Events Hosting

[26:15 – 45:12] SOP’s and the Best Practices for Designing Safe Spaces

[45:13 – 55:35] Putting Together Fun and Memorable Cannabis Events

[55:36 – 58:53] Food for Thought: How do we structure and evolve cannabis events safely?

Jenn Tramaglino served as Chief of Staff and Partner, at The Light Group & Clique Hospitality, respectively during 2004-2015. During her time working with these world-renowned food and beverage companies; she developed marketed and operated nightclubs, bars, pools, and restaurants for MGM Resorts, Morgans Hotel Group and Station Casinos. Upon returning from an extended stay living in Amsterdam in 2016, Jenn T. joined the team at national cannabis media powerhouse, DOPE Magazine, to launch their footprint in the Nevada Market. With the passing of legalized adult-use cannabis in 2017, Jenn T. realized there was a need for a bridge between cannabis retail and guest hospitality. This creative spark culminated in the 2018 launch of Cannect Hospitality, a cannabis focused, hospitality development and events company. Guest, staff, and vendor safety is the focus as Cannect Hospitality works to introduce sensible regulations, compliant SOPs and responsible safe practices for the industry. Cannect Hospitality has curated cannabis projects for and with: High Times, DOPE Magazine, Farechild, Women Grow, NORML, NCIA, Cannabition Cannabis Museum, Culture & Cannabis, The Chamber of Cannabis, CBDio, The Cannabis Business Den, The Apothecarium, State Flower, Valhalla, Curaleaf, Select and more.

Connect with Jenn

Visit https://www.cannecthospitality.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @jenntcannect @cannecthospitality

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“We're very excited for the future of consumption because it's actually here. The future is now.” - Jenn Tramaglino

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LE

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Steve DeAngelo, to discuss cannabis through the years and the coming future, expound his thoughts on societal changes, and remind us of the essence of the advocacy - promoting love and harmony.

[00:01 – 05:20] Hit the Ground Running for 2022

[05:21– 10:04] Heightened Senses and Elevated Spirituality through Cannabis

[10:05 – 19:42] Massive Global Changes in the Cannabis Landscape on the Economy

[19:43 – 37:19]  How Prohibition Causes More Harm - Lack of Quality Control

[37:20 – 47:30] Applying Pressure on America Derived from Global Cannabis Approaches

[47:29 – 01:00:07] Mindful Actions towards Accessibility and ESG Initiatives

[01:00:08 – 01:02:50] Food for Thought: How do you become a better advocate for the plant?

Steve DeAngelo is a globally recognized cannabis leader who was dubbed “the father of the legal industry” by former Speaker of the California Assembly Willie Brown. As a lifelong activist, author, educator, investor, and entrepreneur, he has spent more than four decades on the front lines of the cannabis reform movement. His most notable business achievements include co-founding Harborside-one of the first six dispensaries licensed in the United States-now a publicly-traded company on the Canadian Securities Exchange; Steep Hill Laboratory, the first cannabis analytics company; and Arcview Group, the first dedicated cannabis investment network. He is author of The Cannabis Manifesto and an originator of the wellness approach to understanding cannabis. Media projects include the starring role in Weed Wars, produced by the Discovery Channel in 2011; Ask Steve DeAngelo, available on Green-Flower.com; and extensive appearances on CNN, FOX, MSNBC, CNBC, and The New York Times. Steve speaks widely on the topic of justice and believes that a profitable, ethical, politically engaged industry will be the most powerful force in spreading cannabis reform to every corner of the planet. As Founder of the Last Prisoner Project, he will not rest and will not stop until the last cannabis prisoner is free.

Connect with Steve

Visit https://stevedeangelo.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @steve.deangelo

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

"People who want to get into the cannabis industry, who have hustle, who are willing to work hard, and be entrepreneurial, should not have artificial barriers placed in their way.” - Steve DeAngelo

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Bryan Fields and Kellan Finney of 8th Revolution, as they share the inner workings in consolidating the monthly Playbook consisting of up-to-date industry information, using both scientific and business approaches in navigating the cannabis businesses, and how business owners can take advantage of the opportunities out there.

[00:01 – 06:56] Looking Back to 2021 on Laws and Events and Looking Forward to 2022

[06:57– 15:08] Bryan and Kellan on Cannabis in a Technological and Scientific Standpoint

[15:09 – 23:00] Bringing Speed, Flexibility, and Problem-Solving to the Market

[23:01 – 35:04] Consolidating the Monthly Playbook and Staying on Top of the Game

[35:05 – 44:54] Multi Facets and Influx of Processes in Navigating the Industry

[44:55 – 01:01:39] The Leading into Celebrity Aspect, Virality, and THCV Production

[01:01:40 – 01”04:03] Food for Thought: How do you unpack the opportunities out there?

The 8th Revolution story starts in 2017 at MJBIZCON in Las Vegas—a location where stories usually begin and end. Two ambitious, analytically driven individuals with complementary expertise came together to form an organization geared toward an industry needing a team with a particular set of skills. It was clear then, as it is today, with all the challenges, stigmas, and obstacles, the cannabis and hemp industry have, there is a dire need for experts to shape.

We are a team of adaptive, dynamic problem-solvers that can diagnose, analyze, and optimize in real-time to help operators who are struggling with the industry’s obstacles. We began with a few, specific services that has turned into an end-to-end solution. We have added value and provided guidance for our partners across the supply chain. Our role is to do our part to move the industry forward and allow you to continue to operate as we help grow, fix, and optimize all your needs.

Connect with Bryan and Kellan

Visit https://8threv.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @thedime_8th

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“So what we're really most proud of is that we're fast, action oriented individuals who can diagnose various situations and in cannabis. There's endless challenges and endless obstacles.” -  Bryan Fields

“We just have to be very honest, because every state is so different. And all of those laws are constantly being written in real time.” - Kellan Finney

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Links to appeal instagram deactivation:

https://help.instagram.com/contact/437908793443074

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https://help.instagram.com/contact/396169787183059 

https://www.facebook.com/help/contact/606967319425038

Ariana from The WeedTube:

https://tobeblunt.buzzsprout.com/1091003/9627744-077-cannabis-social-media-censorship-and-what-we-can-do-about-it-with-ariana-newton-of-the-weedtube

Lauren from Kush Kards:

https://tobeblunt.buzzsprout.com/1091003/7554316-035-how-to-be-a-boss-ass-female-cannaprenuer-with-lauren-miele-of-kushkards

Miranda Cummings:

https://tobeblunt.buzzsprout.com/1091003/7205221-032-creating-cannabis-experiences-and-what-the-hell-is-going-on-in-oklahoma-with-miranda-cummings

Alice Moon:

https://tobeblunt.buzzsprout.com/1091003/7855798-037-securing-publicity-and-pr-for-your-cannabis-brand-with-alice-moon

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis

RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi and guest Arshad Lasi of The Nirvana GroupLC discuss the cannabiz landscape in Oklahoma - the legalization process, distribution channels, market saturation, and intricacies of production.

[00:01 – 07:28] Shayda shares notable Cannabis events in Oklahoma

[07:29 – 13:39] Arshad’s Perspectives on Vertical Integration in the Cannabis Industry

[13:40 – 27:04] The Implications to Innovation, Distribution, and Legalization

[27:05 – 35:47] On Maintaining the License and Production Intricacies

[35:48 – 46:28] The Medical Variance, Passion in Entrepreneurship, and Pushing Forward

[46:29 – 48:55] Food for Thought: How do I navigate cannabis business in general?

Arshad “Adam” Lasi is CEO of The Nirvana Group, a vertically integrated family-owned cannabis company in Oklahoma. It has blossomed into one of the largest and most rapidly growing vertically integrated cannabis companies in Oklahoma. Their operations include a 30-acre cultivation and extraction facility; a 3,000 square foot processing facility featuring extraction and distillation capabilities, as well as a commercial kitchen to produce beverages and edibles; Nirvana Distribution, a 10,000 square foot warehouse that is one the largest Smoke Shop, Glass, Paper, Vaporizer, and Packaging distributors in Oklahoma, servicing more than 500 dispensaries for their ancillary products; and Argent Cannabis Distribution, the only cannabis cash & carry concept in Oklahoma and the wholesale distribution company for Nirvana Group’s diverse portfolio of cannabis brands, which range from vapes to pre-rolls to edibles and beverages to concentrates on more. Argent Cannabis Distribution is headquartered in a 10,000 square foot facility; they work with more than 30 brands and are home to nearly 1,000 SKUs. The Nirvana Group also owns an ever-expanding list of dispensaries. For more information, visit https://www.nirvana-dispensary.com/home. 

Connect with Arshad 

Visit https://www.nirvana-dispensary.com/home and follow him on Facebook, Instagram, Twitter, and LinkedIn @nirvanadispo 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“Yeah, there's a lot of licenses and a lot of opportunities. But it's obviously really hard to get traction.” -  Shayda Torabi

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Chris Chiari, Founder/CEO at The 420 Hotels Inc, to share his insights on cannabis tourism, the undefined freedom to consume, and how lawmakers are treading with caution in policy enforcement.

[00:01 – 07:44] Perspectives on Safe Cannabis Consumption in Differing Premises

[07:45– 20:00] Opening the Window for Legal Cannabis Consumption and Hospitality

[20:01 – 34:43] Initiatives to Take: The Realities of the Cannabis Bureaucracy

[34:44 – 53:14] Business Models on Crafting Avenue for Cannabis Users

[53:15 – 01:01:09] What Consumers Don’t Realize about Crafting Safe Environments

[01:01:10 – 01:03:32] Food for Thought: What is the future of cannabis tourism, hospitality, and experiential events?

Chris Chiari is a driven entrepreneur with a wealth of experience in corporate strategy and film production. Skilled in marketing and messaging, he has engaged exclusively with the cannabis industry since 2011 and is a tireless advocate for cannabis policy reform and fostering industry growth. 

Chris owns and operates Denver’s historic Patterson Inn, the keystone of The 420 Hotels portfolio. As CEO, he uses his expertise in hospitality, operations and community outreach to address the stigmas and ignorance that still exist around cannabis use while creating a unique and upscale environment for cannabis consumption. Chris has built a wide-ranging network throughout his career spanning corporate boardrooms and the entertainment industry. His most recent film project, Public Enemy Number One won awards for Best Producer and Best Storyteller at its world premiere at DOC LA and Best Documentary at the 2020 Seattle Film Festival. It is currently available for rent on Amazon Prime and streaming on Pluto TV and Tubi. Chris has been on the Board of Directors for Colorado NORML since 2013 and serves as the organization’s deputy director. When not working on the 420 Hotels portfolio, Chris likes to stay involved with grassroots advocacy and advancing social reform; he was one of five original signers of Denver’s successful 2019 psilocybin ballot initiative. He also enjoys twiddle shows in his free time.

Connect with Chris

Visit https://the420hotels.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @the.420.hotels

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“All crime is at enforcement, not at commitment.” - Chris Chiari

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes WeedTube Executive Ariana Newton to dive into social media censorship, creatively targeting the barriers to entry, and the strategies to use to beat the system despite the uneven playing ground.

[00:01 – 09:06] Targeting Barriers to Entry through Social Media Profiling

[09:07– 14:56] The Shift to the Online Arena for Trusting Relationships

[14:57 – 17:58] The Origin, Mysteries, and Rules of Social Media Censorship

[17:59 – 20:20] Creative Strategies to Outsmart the System

[20:21 – 32:04] Censorship Issues Resulting to Flagging and Banning

[32:05 – 40:41] Affiliate Marketing in the Realm of Cannabis Brand Awareness

[40:42 – 01:02:07] Scaling in the Content Creation Journey on an Uneven Playing Ground

[01:02:08 – 01:04:56] Food for Thought: How do you keep up the fight to educate?

WeedTube Executive Ariana Newton is a marketing expert in the cannabis censorship space; as a medical cannabis patient in Montana, Ariana is passionate about the plant and its healing effects, but knows firsthand that sites like Instagram and YouTube don’t see it that way. As the Business Relations Officer for WeedTube, Ariana has seen firsthand how big social sites minimize the efforts of cannabis creators, like WeedTube's #Canna4Climate environmental effort, and she wants to educate the cannabis community on the censorship taking place.

Connect with Ariana

Visit https://theweedtube.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @theweedtube

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“As we continue to be censored, you're only going to see more people be creative.” - Shayda Torabi

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Dennis O'Malley of The Parent Company, as he shares the principle behind effective engagement with the customers and how brands can integrate a creative approach to marketing for more brand awareness. Dennis talks about his insights on building informed customers to have the brand become a trusted partner in their cannabis journey.

[00:01 – 06:31] Shayda shares Updates on Delta-8 and Delta-9 THC

[06:32 – 12:47] The Vertical Integration as a Unified Company

[12:48 – 20:25] Evolving Operations through Core Values to Attract Informed Consumers 

[20:26 – 31:50] Monogram and Human Connection on Addressing Barriers to Marketing 

[31:51 – 43:44] Tracking the Engagement Levels with Partnerships

[43:45 – 46:56] Food for Thought: How do you holistically converse with your customers?

Dennis O’Malley has served as Chief Operating Officer of The Parent Company and President of Caliva since January 2021. Dennis was previously the CEO of Caliva, where he led a 10x increase in revenue over the course of three years. Before joining Caliva in 2017, Mr. O’Malley was CEO of ReadyPulse Inc., a venture backed software company that enabled lifestyle brands like Nike, Adidas, The North Face, Red Bull, Reebok, to leverage ambassador marketing programs, from April 2012 to April 2016. The company was sold in April 2016. Mr. O’Malley holds multiple technology patents as well as an MBA from Santa Clara University.

Connect with Dennis

Visit https://www.theparent.co/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @theparent.co

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“At the end of the day, I think what's important is, you know, we've always used the north star as this informed consumer… We always need to keep the consumer in mind. And that informed consumer is just asking a question, which is, ‘What am I putting into my body?’.” - Dennis O'Malley

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Tina Ulman, Co-Founder and President of Chamber of Cannabis, as she shares her story on how they pushed for policies in favor of cannabis consumption by connecting with the right people, knowing whether you are reactive or proactive in the advocacy, and the domino effect of change by sending a message to the right people.

[00:01 – 07:42] Reach out to Shayda via email or DM on IG

[07:43– 13:05] Thriving Inclusive and Conscientious Markets on Cannabis Commerce

[13:06 – 33:30] Allied Push of Legalization through Lobbyists and Lawmakers

[33:31 – 35:58] Triggering the Domino Effect through Eliminating Stigma

[45:59 – 51:49] Getting the Message Relayed throughout the Industry

[51:50 – 53:57] Food for Thought: How do you take a step forward?

A resident of Las Vegas for over 12 years and UNLV Hospitality Management Graduate, Tina Ulman is the Co-founder and President of the Chamber of Cannabis and Director of Brands for The Source Dispensaries in Nevada. Tina has served the cannabis industry through various roles which simultaneously contributed toward the growth of the Las Vegas cannabis communities and the reforming of unjust laws. 

In 2020 Ulman and the Chamber created the proposal and led the campaign for AB 341, Social Consumption Venues and worked closely with Assemblyman Steve Yeager to pass both AB 341 & AB 400, Cannabis DUI Reform. In 2019 Ulman traveled to Reno and Washington DC to lobby for both state and federal cannabis rights while serving as the Director of Development for Las Vegas and Nevada NORML.

In 2020 and 2021 Tina was awarded Las Vegas Cannabis Activist of the Year while leading the Old Pal brand in Nevada. Prior to entering the cannabis industry Tina was a sales and marketing executive for Wyndham Resorts and a 15 year cannabis consumer. 

Connect with Tina

Visit https://thechamberofcannabis.org/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @chamberofcannabis

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“...let our lawmakers know: You need to create a safe place for people to consume, where you're not being criminalized. And you need to do it. So it's the next step in cannabis commerce.” -  Tina Ulman

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Karli Warner of Garden Society, to talk about how she built a standout brand while keeping the dignity of advocacy with the use of creative ideas and the processes she used in scaling up while ensuring the quality of products to keep customers patronizing your brand.

[00:01 – 08:31] Shayda shares the whirlwind of relevant cannabis events

[08:32– 16:24] Karli’s Background on Cannabis and Stepping in the Industry

[16:25 – 28:02] Finding One’s Niche and Building the Brand

[28:03 – 38:58] Founding Creative Ideas for the Cannacurious and Collaborators

[38:59 – 49:09] Scaling Up while Maintaining the Quality 

[46:13 – 48:51] Food for Thought: How do you uplift your product?

As co-founder and head of marketing for Garden Society, Karli’s communication and marketing prowess makes the brand shine.  As a working mom and wife to a cancer survivor, she understands the positive wellness impact low-dose edible cannabis can have on the mind, body and soul. 

Karli began her career in communication and marketing in the wine industry at a boutique PR agency in Napa, where she learned the ropes of pitching and building media relationships. While also expanding her wine education and knowledge, her interest in the wine business quickly deepened and led her to explore other aspects of brand and event marketing. As her career progressed, she moved to Constellation Brands, the world’s leading wine company. There she emerged as a top-tier marketer, learning firsthand the importance of partnerships and cross-brand collaborations. Through thoughtful storytelling, pitching, and partnerships, Karli landed media coverage for brands in national media outlets including Today Show, Wall Street Journal, Wine Spectator and Food & Wine magazine. 

While at Constellation, Karli helped launch a wine brand that, at the time, she didn’t know would eventually shift her career from wine to cannabis – this is when her Garden Society story began. In 2016, Karli reconnected with her former wine industry peer, Erin Gore, who had recently launched Garden Society, a cannabis company focused on women’s wellness. Shortly thereafter Erin asked Karli to join the Garden Society team to lead marketing and communication efforts. Together, Erin and Karli have quickly built a well-recognized luxury cannabis brand that has garnered the interest of Today Show, CNBC, Marie Claire, Los Angeles Times, Forbes and many more.

As she loved telling the story of wine - from vine-to-glass – Karli is even more passionate and personally touched in telling the Garden Society story, from seed-to-delectable confection.

Connect with Karli 

Visit https://thegardensociety.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @grdnsociety

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Peter Huson, Chief of Operations at Backbone, to discuss how he applied his background on music and technology in brand positioning, utilizing marketing opportunities for product awareness, and creating a unique cannabis experience for consumers through speaking the customer’s language.

[00:01 – 06:55] Shayda shares updates of the MJ Bizcon and introducing Peter Huson 

[06:56– 14:11] Peter’s Stories on Cannabis Branding through Music and Events

[14:12 – 20:48] Translating Passions into a Language of Understanding and Novelty

[20:49 – 24:41] Recognizing the Various Avenues of Cannabis Marketing

[24:42 – 33:25] Integrations on the Power of Technology in Cannabis

[33:26 – 42:44] Utilizing the Right Tools for Unique Positioning in the Industry

[42:45 – 45:24] Food for Thought: How do you create a unique experience for the consumer?

Peter Huson, PhD, is Chief of Operations at Backbone where he oversees Professional Services, Sales, and Partnerships. Peter holds a Bachelor of Science in Mechanical Engineering from UC Santa Barbara, a Master of Science in Aerospace Engineering (subcontracting for NASA), and a PhD in Structural Engineering from UC San Diego. Peter is also co-founder of the Northern Nights Music Festival in partnership with Starr Hill Presents/Red Light Management, having co-authored AB2020 allowing Northern Nights to be the first festival with legal cannabis sales — this led to co-managing compliance and operations for both the Northern Nights Tree Lounge and Outside Lands Grasslands, paving the way for future events in California. Additionally, Peter is Co-Founder and COO at One Log Cannabis Business Park, Compliance Officer at Mesh Ventures, and to date, he’s successfully acquired over 50 cannabis licenses across the supply chain.

Connect with Peter

Follow him on Facebook, Instagram, Twitter, and LinkedIn @backbonesoftware

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“It's the big time normalization, especially from a music festival standpoint, which is, you know, you can have straight edge people that normally wouldn't party, normally wouldn't necessarily let themselves go. But they do it once in a while at a music festival that they go to every year.” - Peter Huson

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Andrew Ward, cannabis author, writer, and freelancer, to talk about the different aspects of recognizing opportunities in the cannabis sphere, embracing and utilizing the diversity of it, delving into the realities of political impact, and the significance of small communities in giving an impact to the advocacy through intentionality. 

[00:01 – 04:40] Shayda shares the upcoming exciting conferences

[04:41– 11:38] Andrew’s Story on Cannabis Writing for Publications and Branding

[11:39 – 20:37] Recognizing Opportunities and Diversities in the Cannabis Industry

[20:38 – 29:16] Politics and Processes on Legalization and Licenses

[29:17 – 44:44] Utilizing the Media: Giving Voices to the Victims of the War on Drugs

[44:45 – 59:11] Recognizing Parameters to Demystify Marketing Plans

[59:12 – 01:02:31] Food for Thought: How do you share your advocacy with intentionality?

Andrew Ward is a Brooklyn-based cannabis writer, boasting over 500 original bylines and two published books. The author of Cannabis Jobs (2019) and The Art of Marijuana Etiquette (2021), Andrew regularly writes for High Times, Insider and Benzinga, as well as cannabis brands. He's now launching a new podcast, Canna Say Something, and other media endeavors in a bid to branch out.

Connect with Andrew 

Visit https://linktr.ee/thecannawriter and follow him on Facebook, Instagram, Twitter, and LinkedIn @thecannawriter

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“You know brands that have been acquired over the years do a lot of the companies that thought they were going to make it as the top media brands have kind of crumbled really quickly underneath of it, could it be gone the next year or they're now struggling to come back. So it's kind of a weird varying market in a lot of ways but there are definitely opportunities.” - Andrew Ward

“There's so many companies and I think that people need to realize that there's so many different pathways into the industry.” - Andrew Ward

“I'm like, yeah, that's [legalization] just not how things work. It's about politics. And it's about the process. And sometimes, that has a much bigger undertaking to get things to move, maybe in a direction that you want it to move.” -  Shayda Torabi

“We always think about the big scene and how we can make a big impact. But making a big impact happens on a small level.” - Andrew Ward 

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Steven George, advisor and founder of Kaya Advisors, to talk about the dichotomy between the aspects of the cannabis industry in Europe and America and the limitations attached to the legalities. He also shares his thoughts on how the current licensing processes painstakingly hinders effective global commercialization.

[00:01 – 07:47] Steven George’s Vision for Global Cannabis Accessibility

[07:48– 14:27] Aspects of the Cannabis Industry: Europe vs. America

[14:28 – 21:29] The Limitations of Cannabis Production and Consumption

[21:30 – 31:09] Licensing Procedures and the Legalization Process

[31:10 – 50:37] Global & Interstate Commerce and the Prevailing Competition: Let the Small Players in the Game

[50:38 – 54:54] Legal Grounds and Confusion in the Market

[54:55 – 57:42] Food for Thought: How can you take part in the industry?

Steven has been involved with the cannabis industry for the past 10+ years! He got started with medical cannabis cultivation back in 2010 in his home state of Michigan. In 2017 Steven moved to Portugal and soon after entered the medical cannabis industry in Europe working with Tilray as Country Manager of Portugal & Spain and most recently as European Alliance Manager. In July 2021 Steven left Tilray to launch his own firm, Kaya Advisors, which specializes in cannabis commercial strategy advice. 

Connect with Steven 

Visit https://stevenarthurgeorge.ck.page/cannabeme.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“If there's a state or place that's limiting licenses, these [big operators] are the ones with the big wallets and the big pockets, and they tend to find a way, right? So I definitely don't like that side of it. I think there needs to be caution always.” -  Steven George

“I think it's tough to understand what the rules are, you know, I think limiting the licenses, especially to like small numbers, I think is just not fair at all… You have to let people compete, right? And that means you have to let the small compete as well.” -  Steven George 

“I know a large part of that community is much more involved in what they want to consume, and why they're consuming it, and who's growing it and how it makes them feel. And so I'm optimistic about the ability for these small players to survive.” -  Steven George  

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes David Paleschuck, author and Founder of PALESCHUCK LLC, to expound his insights about branding for the cannacurious, attributes to a standout brand, and pointers to best serve our unique target demographic.

[00:01 – 07:06] Shayda shares why October is special

[07:07– 14:29] Cannabis Branding and David’s Story on Cannabis 

[14:30 – 24:33] Brand Positioning  - More than Basic Benefit

[24:34 – 38:54] Presenting a Standout Brand

[38:55 – 49:09] Types of Consumers in the Cannabis Space

[49:10 – 51:59] Food for Thought: How do you best serve your unique target demographic?

With 15+ years of brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft, David has participated in developing and marketing many of today’s best-known brands. His career focus has been on brand strategy, brand development, brand management, and integrated marketing. He has developed, activated, and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. Since entering the cannabis industry in 2012, David has created profitable partnerships while working as the VP, Licensing & Brand Partnerships at DOPE Magazine and crafted award-winning, cannabis-infused products as the Chief Brand Officer at Evergreen Herbal. David is perhaps best known for his writings and thought-leadership on cannabis branding and marketing. His writings have been featured in Forbes, Kiplingers, The Brookings Institution, The Green Report, Green Entrepreneur, Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, MG, The Cannabis Industry Journal, A Different Leaf, Skunk Magazine, and New Cannabis Ventures, among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book on cannabis branding – released in April 2021 and ramped to be the #1 best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories. As Founder of PALESCHUCK, LLC (www.paleschuck.com), David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions.

Connect with David

Visit www.brandingbud.com and follow him on Facebook, Instagram, Twitter, and LinkedIn @brandingbud

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“There's a key path that businesses need to take to transform into a brand.” -  Shayda Torabi

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Lauren Wilson, bestselling author and freelance writer, to discuss the process of obtaining reliable information, the power of customer education, and the importance of fact-checking to enhance cannabis experience.

[00:01 – 10:16] Lauren talks about Becoming a Cannabis Nerd

[10:17 – 20:24] Utilizing Varying Media to Publish Content

[20:25 – 30:50] Ensuring the Reliability and Validity of Information

[30:51 – 39:48] Lauren discusses facts about THCO

[39:49 – 58:20] The Power of Consumer Education on Cannabis

[58:21 – 01:00:16] Food for Thought: Who do you turn to for a gut check?

Lauren Wilson is a bestselling author and freelance writer. With three CBD books under her belt, Lauren is passionate about shifting the social landscape and moving the industry forward through consumer education. As a well-rounded nerd she likes to lead with science, but believes cannabis can be a tool in a more holistic toolkit for health and wellness. Her latest books, done in partnership with MERRY JANE, are part of The CBD Solution series and can be found wherever books are sold.

Connect with Lauren 

Visit www.laurenmwilson.com and follow her on Facebook, Instagram, Twitter, and LinkedIn @laurendoesthis

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“It's not just cannabis, it's information in general, it's become so much harder for folks to parse out what's real and what's not.” - Lauren Wilson

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Mike Malcolm, founder of Weed Travel Food, to talk about the disorderly legalization processes, how the cannabis lottery system works, and how he equipped himself through the challenges.

[00:01 – 09:56] Mike Shares his Cannabis Journey

[09:57 – 24:09] The Mystifying Processes of Social Equity

[24:10 – 38:55] Inside the Cannabis Lottery System

[38:56 – 59:29] The Flawed Legalization Processes

[59:30 – 1:01:54] Food for Thought: Prepare for the highs and lows in the industry.

I'm Mike. I was born and raised on the south side of Chicago! ⁣⁣⁣I’m a real estate investor since I graduated high school in 2000 and a Realtor w/ @atproperties since 2012.⁣⁣ I’ve always been passionate about cannabis, travel, and food so I founded the @weedtravelfood brand where I operate my media production company “WTF Media LLC” and my cannabis industry consulting firm “WTF Consulting LLC”, as featured in major media outlets like the Chicago Sun-Times, FOX News and ABC News.⁣⁣ I work with cannabis companies and brands across the country on everything - product development, content creation, community engagement and outreach.⁣⁣⁣ I’m a social equity applicant and currently have 10 dispensary license applications under review by the state of Illinois.⁣⁣⁣ I’m an equity partner of the @cronjaculture cannabis brand. My partners have distribution, manufacturing, and delivery licenses based out of Los Angeles, California. We currently have ancillary products for sale online, dispensaries in LA and Chicago, and we’ll have cannabis products on California shelves in 2021.⁣⁣⁣  In March 2021, I created a syllabus and course about Cannabis Marketing and Branding for Olive Harvey College. I'm currently an Adjunct faculty member there, teaching my course weekly and I sit on the City of Chicago College's Cannabis Advisory Council.⁣⁣⁣ I’m a proud member of Chicago NORML, Cannabis Equity Illinois Coalition, and National Cannabis Industry Association. 

Connect with Mike

Visit https://www.weedtravelfood.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @weedtravelfood  

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“Because we're in cannabis, a lot of it is really unclear on how to proceed and move forward. And so I think it's really cool to hear these kinds of new and interesting ways to navigate the system.” - Shayda Torabi

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Matthew Cohen, CEO of purejuana to talk about the journey to pioneering the spirits category in the industry, introducing a new need in the market, and how he kept the pure cannabis culture alive through innovation.

[00:01 – 05:34] Introducing purejuana and Changing the Cannabis Game

[05:35 – 16:46] Facing Raids and Pioneering the Spirits Category

[16:47 – 30:19] Challenges of Entering the Category and Proper Positioning

[30:20 – 39:28] Educating the Customers the Cannabis Experience Pathline

[39:29 – 51:44] Mindful Marketing Towards Clarity for Clients

[51:45 – 54:45] Food for Thought: How do you innovate while keeping the culture pure?

Matthew Cohen co-founded Lively Spirits, a psychotropic spirits company leveraging nature's bounty of plants and fungi to craft euphoric beverages in 2020, and currently helms the Company as its Chief Executive Officer. A serial cannabis entrepreneur with nearly three decades rooted in the industry, Cohen got his start advocating for medical cannabis use among patients in the late 1990s, as California’s medical marijuana program was in its infancy. In 2009, Cohen founded Northstone Organics, a farm-direct entity that became the first licensed cannabis producer in the state of California until it was abruptly raided and shut down by the DEA in 2011. As California’s regulatory framework continued to emerge, Cohen went on to lead a number of successful cannabis ventures, including the Emerald Growers Association, a not-for-profit association of medical cannabis cultivators, business owners, and patients advocating for public policies that foster a more sustainable medical cannabis industry. He also helped lead Harborside Health Center, and he founded TRiQ, an industrial solutions provider focused on growing, processing and manufacturing cannabis with innovative technology, which included Cohen’s own invention, the Vulcann50 industrial drying machine. Cohen’s series of disruptive innovations is predated by a history of activism and patient care.  Cohen was named one of the 100 most influential People in the Cannabis Industry by Cannabis Business Executive and has been featured in the New York Times, This American Life, Slate, The Week, Rolling Stone, and Frontline.

Connect with Matthew

Visit https://www.purejuana.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @purejuanaofficial

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Ryan Crandall, co-founder of Betty’s Eddies, to share his story of MSO acquisition, the impact of varying state laws on business operations, and broadening our perspective on the opportunities within the cannabis industry.

[00:01 – 07:00] Ryan Shares his Experience on Medical Cannabis

[07:01 – 12:56] Filling the Void of Quality Products

[12:57 – 23:22] Understanding MSOs and the Acquisition Process

[23:23 – 32:15] Market-based Approach in Branding Towards Consistency

[32:16 – 38:09] Understanding Laws and Becoming a Multi-State Operator

[38:10 – 45:11] Innovation Opportunity for Big and Small Businesses

[45:12 – 54:49] Food for Thought: How Do You Broaden the Opportunities in the Industry?

Ryan Crandall is the co-founder of Betty’s Eddies, a premium all natural products and confections brand, which he launched in 2013. Betty’s Eddies was acquired by MariMed Inc. in September 2017. Since the acquisition, Crandall has been the Chief Product Officer & SVP of Sales for MariMed Inc. MariMed designs, develops, finances, and optimizes medical cannabis cultivation, production, and dispensary facilities as a management service. MariMed's team has developed or is in the process of developing state-of-the art regulatory-compliant facilities in DE, IL, NV, MD, MA and RI. These facilities are models of excellence in horticultural principals, cannabis production, product development, and dispensary operations. MariMed is on the forefront of precision dosed branded products for the treatment of specific medical symptoms. MariMed currently distributes its branded products in select states and is expanding licensing and distribution to numerous additional states encompassing thousands of dispensaries. MariMed Inc., is one of the 17 top-performing public cannabis companies in the U.S. tracked on the U.S. Marijuana Index.

Connect with Ryan

Visit https://marimedinc.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @marimed_inc

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“You just have to be willing to look at the data when you do have it and be able to make quick decisions and be malleable to what the market is telling you needs to happen.” - Ryan Crandall

“We are all about patients. We're all about our customers, and we're all about trying to improve their lives every day.” - Ryan Crandall

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Elizabeth Udell, Digital Marketing Manager at  CannaCraft, Elizabeth joins us to share her invaluable perspectives on scaling in the cannabis industry, the huge role of digital marketing, and the works behind creating a legacy brand.

[00:01 – 08:02] Shayda’s CBD Discovery and Updates

[08:03– 18:06] Digital Marketing and Liz’s Story on Cannabis 

[18:07 – 24:38] Understanding and Engaging in the Groundwork

[24:39 – 28:49] Realizing the Need for Guidance in the Industry

[28:50 – 38:09] The FAQs of Creating a Legacy Brand

[38:10 – 53:09] Acknowledging the Realities of the Cannabis Industry

[53:10 – 56:23] Food for Thought: How do you create freedom with your brand? 

Elizabeth Udell is a digital marketing manager based in Los Angeles. Born in New York City, she moved down to South Florida as a child and ended up at the University of Florida studying Public Relations and Mass Communications. While at UF, she started writing for the 2nd highest trafficked electronic music blog at the time, EDMTunes which landed her a role at Insomniac Events as a social media manager in Los Angeles. Over the years she has pivoted from music to cannabis and brought her marketing experience with her. Once she mastered the digital marketing of medical and adult-use cannabis in 10 states, she brought her services to clients all over the world in various markets. Her brands include MedMen, CannaCraft, West Coast Cure, Houseplant, Kush Queen and Advanced Nutrients. She also teaches social media management and content writing part time at San Diego State University.

Connect with Elizabeth

Visit https://www.cannacraft.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @lizoodell @cannacraftbrands

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“It's very poor planning on my part to have these big grandiose dreams without knowing what is actually the potential possibility for me to have.” - Elizabeth Udell

“You just got to be ready to play. Like if this is your dream like this. You gotta make it a reality and just no head in the clouds.” - Elizabeth Udell

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Earl Carruthers, founder of G3 Cannabis Therapy, to talk about his intense journey in his business and pioneering change from the community up to influencing the legislation on marijuana law.

[00:01 – 07:57] Earl Carruthers’ Powerful Story in the Medical Market

[07:58– 19:23] Discovering the Loopholes, Discrimination, and Stigma on Marijuana Law

[19:24 – 23:16] Engulfing in a Movement Affecting the Legislation

[23:17 – 29:23] Repercussions Due to Ambiguous Policies

[29:24 – 38:54] Establishing Support Systems Via Communities

[38:55 – 53:09] The Timeframe of Marijuana Law Revisions to Commercialization

[53:10 – 54:30] Food for Thought: Do you feel afraid or empowered on moving forward with cannabis in your city or state? 

Since 2010, Earl Carruthers has been a pioneer in the Cannabis Industry. He is a business owner, the first POC dispensary owner in Michigan and has been party to two State of Michigan Supreme Court cases, one changing the legal definition of “edibles.” Earl has spent the past decade as a Cannapreneur, owning and operating a grow, 3 dispensaries and processing Cannabis into many different products for his patients and customers. In January 2011, Earl was apprehended during a traffic stop leading to a lawsuit that ultimately ended with a change in Michigan Cannabis law. The following year, Earl’s dispensary was raided after being visited by an undercover cop. So as you can see, Earl has had some very unique and undesirable circumstances along the way while navigating the shifting tides of Michigan’s ever changing laws. But like every good entrepreneur, Earl kept his chin up, head down and moved forward. From then on he made it his mission to restore the use of Cannabis for Therapy. That’s why he founded The Cannabis Therapy Network in partnership with his sub-brands The Craft Cannabis Club and Tiggity. He is also the co-host of the Cannabis Therapy PotCast providing Cannabis resources, knowledge and community for Cannabis consumers, advocates and connoisseurs.

Connect with Earl

Visit https://www.cannabistherapynetwork.org/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @cannatherapynetwork 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“It comes down to the local level and understanding what they stand for as far as what your beliefs are.” - Earl Carruthers 

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Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Shawn Gold, founder of Pilgrim Soul, to share his strategies in establishing an authentic brand with a strong belief system, challenging default thinking, and embracing creative thinking in marketing.

[00:01 – 05:23] How Shawn Gold Started in Cannabis

[05:24 – 18:19] Pilgrim Soul and The Creative Perspective and Ideation in Market Positioning

[18:20– 28:24] Utilizing Product Features for Branding Perspective

[20:00 – 34:21] Influencing Loyalty in the Brand

[34:22 – 43:08] Fostering an Emotive Experience with Customers

[43:09 – 56:04] Leveraging Media and Tools to Effectively Market

[56:05 – 57:43] Food for Thought: What Prompts You to Connect to Yourself Deeply?

Shawn Gold is Founder and CEO of Pilgrim Soul, a mission-driven cannabis brand focused on optimizing human creative performance to gain a competitive edge in business and life. Until recently, Shawn was CMO of Lowell Herb Co., one of the fastest-growing cannabis companies in North America. He has been an advisor to other leading cannabis brands including MedMen and Charlottes Web. Previous to Lowell, he was CMO at TechStyle Fashion Group in its growth to over $1Billion in sales.  Before TechStyle he was head of entertainment brand partnerships at Wattpad.com. Before Wattpad, he oversaw sales, marketing, and content development as CMO of Inside Studios. In the early days of social media, Shawn was CMO, head of marketing & content for MySpace, spearheaded the development and implementation of marketing initiatives and campaigns during its growth from 25 to 110 million users worldwide. Prior to MySpace, he was a partner and the founding publisher of Weblogs, Inc., a network of popular blogs that included Engadget, Joystiq, and Autoblog, now part of Verizon. As head of communications planning for Rare Medium, Shawn helped launch digital communications strategies for brands at P&G, General Mills, Nestle, Mattel, and other international brand marketing companies.

Connect with Shawn

Visit https://www.pilgrimsoul.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @pilgrim_soul_creative & @CreativityOnCannabis

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“The general concept of finding your big ideal as a brand or even as a human being all goes back to who you are, what you stand for, and what your role in society is as a brand.” - Shawn Gold

SPONSORSHIP is brought to you by Restart CBD. Check them out for your C

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kathee Brewer, award-winning journalist, and author, to discuss how large of a role media plays in cannabis going mainstream, what it’s like to be a publisher in the cannabis space, and being able to personally navigate all kinds of press.   

[00:01 – 11:23] How Kathee Brewer Started in Cannabis 

[11:24 – 17:52] Background on mg Retailer and the Diverse Channels They Cover 

[17:53 – 28:24] How A Story Goes From an Email Pitch to Published  

[28:25 – 35:52] The Differences Between Digital and Print Media 

[35:53 – 47:06] Is All Press Really Good Press? Navigating Negative Media Attention and the Differences Between Criticism and Conversation 

[47:07 – 57:58] Where Is The Cannabis Industry Headed? 

[57:59 – 1:01:26] Food For Thought: What Is Your Unique Perspective?  

Kathee Brewer is the editorial director for Incunabulum Inc., a business-to-business media company serving cannabis professionals with award-winning publications including mg Magazine and CBD Today. An Air Force veteran and award-winning editor, columnist, and author, she shares her home in Austin, Texas, with two tiny but fearsome rescue dogs.

Connect with Kathee 

Visit https://mgretailer.com/ and follow mg Retailer on Facebook, Instagram, Twitter, and LinkedIn @mgretailer

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“One of the directions we see cannabis going is becoming a mainstream consumer packaged goods company just like cereal or any other category that you can think of. Cannabis is heading in that direction. And it probably won't be that long before it's completely accepted by society as that kind of thing.”  - Kathee Brewer

“It would be a very dull world if everybody agreed about everything.” - Kathee Brewer

“Cannabis is obviously a threat to be reckoned with. But when you look at the landscape for navigating the industry; trade publications, media publications, resources, technology, it's all still very new.” - Shayda Torabi

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, and Itunes.

[00:01 – 16:09] George’s Story, Getting Started in the Trade Show Space, and MJ Unpacked

[16:10 – 33:42] MJ Unpacked’s Role in Bringing Brands to Market and The Benefits of Trade Shows

[33:43 – 43:30] Elevating Consumer Packaged Goods Through Storytelling and Content

[43:31 – 52:34] MJ Unpacked Canvassing for a Star CPG Brand

[52:35 – 53:52] Food For Thought

George Jage is Co-Founder and Chief Executive Officer at Jage Media and Jage Media’s national, cannabis CPG Trade Show MJ Unpacked. Jage Media also operates MJ Brand Insights, providing sharp, substantive, and reliable industry intel for cannabis brands and retailers. George Jage is widely revered as a B2B growth specialist and business builder with a proven track record of identifying new markets and opportunities to scale national businesses. George excels in navigating complex landscapes and accelerating financial performance and asset growth for his clients and peers. Before founding Jage Media and its properties, George was Co-founder & Exec VP of the Off-Price Show (1993 - 2001), Co-founder & CEO of World Tea Media (2002 - 2012), and Group Director of the Beverage Group at F&W Media (2013 - 2014). During their substantive growth years, George served as President of Marijuana Business Daily (2014 - 2017), and Chief Executive Officer of Dope Media (2017 - 2019) leading the six-year-old startup to its acquisition by High Times. 

George is recognized by Trade Show Executive as an Elite Leader and is the recipient of the Jerry Valen Award of Distinction for Hospitality & Convention Executive of the Year by the University of Nevada, Las Vegas. He’s been awarded the Nevada Entrepreneur Award by Business Magazine, named Top 20 Under 40 by Gourmet News, and the Next Generation of Leaders by Tradeshow Week Magazine. George holds a Bachelor of Science in Microbiology from the University of Wisconsin at Oshkosh. He enjoys quality time with his family, camping, hiking, golf, and is continually awarded #1 DAD by his kids.  

Connect with George and visit https://mjunpacked.com & https://www.jagemedia.com or follow on Instagram @mjunpacked

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“What really creates success in events and trade shows is having this feeling of an executive conference when you have a chance to sit down and have a conversation with somebody, and get to know them, their challenges, and their opportunities. And that is what ultimately leads to a transactional event because people don't do business with companies, they do business with people.” - George Jage 

SPONSORSHIP is brought to you by https://restartcbd.com. Check them out for your CBD needs!

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[00:01 – 14:29] Justin’s Background and Consulting is a 4-Letter Word in the Industry

[14:30 – 26:09] Regulation in Oregon Today and the Value METRC Serves in the Industry

[26:10 – 34:34] Problems That New Tech is Trying to Solve

[34:35 – 52:34] What’s Happening With Technology for THC & CBD

[52:35 – 1:05:08]  Regulation Ambiguity and Be Guided by Industry Experts

[1:05:09 – 1:08:04] Food For Thought

Justin Lipchitz has been leading teams in different facets of the Service Industry for over 15 years. During the beginning of his career, Justin led teams in fast-paced, upscale restaurants on the East Coast. Justin then switched gears, entering into retail as the General Manager at Wonderland Glass Galleries.

He came to Portland with dreams of cannabis, looking to join a dynamic team, and established himself at Oregon’s Finest. As Store Manager then General Manager, he helped opened their second retail location and a distribution company, Movement Cannabis. His reputation and experience earned him a coveted position on the Oregon METRC User Focus Group, helping implement system changes and improving overall usage for all licensees. Moving through the challenging regulations of the recreational market, he was able to adapt quickly and advance the ever-changing landscape of the market.

Now with Realistic, Justin brings his multifaceted abilities and expertise to help the entire industry.

Connect with Justin on Instagram @justineatsweed and visit his website https://realistic.biz/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“I try not to use the word consultant because it's a four-letter word in our industry. Everybody wants to get in, they try to take whatever skill set they have from whatever industry they come from, and they're trying to apply it to cannabis.” - Justin Lipchitz

“Having a realistic view of what's going on is always the most important thing.” - Justin Lipchitz

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, and Itunes.

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi talks with Etienne Fontan about the Cannabis industry’s rich history, BPG medical cannabis, using hemp fiber and hemp textiles, and so much more.   

[00:01 – 15:14] Etienne Shares His Experience in Cannabis  

[15:14 – 33:55] Hemp Fiber and The Lack of Needed Infrastructure 

[33:56 – 50:13] How We Can Cut Through the Sensationalism and Properly Educate the Masses on Cannabis 

[50:14 – 57:19] A Little History on Hemp Genetics and Ridiculous Legalization Rules   

[57:20 – [1:00:09] The Reality of What Hemp Farming Needs to Become 

[1:00:09 – 1:02:15] Final Words

Etienne is Vice President and Co-Owner of Berkeley Patients Group (BPG). BPG is the nation's oldest, and most respected medical cannabis dispensary, established in 1999. For two decades, Etienne has helped position BPG as a model medical cannabis dispensary, with a vision to lead the emerging industry as it expands, evolves, and becomes more professional. He has founded medical and recreational cannabis retail, cultivation, and processing facilities in Berkeley, Emeryville, Incline Village, Las Vegas, Los Angeles, Reno, Sparks, and West Hollywood.

Mr. Fontan has an extensive background as an engaged activist and public speaker, seeking to make cannabis legal and safe. Starting in 1993, he was a director of the Cannabis Action Network and traveled through 47 U.S. states speaking at rallies, teach-ins, and tours, and reaching out to the general public on all cannabis-related issues. He is a combat veteran of the first Gulf War and now lobbies on the veteran’s behalf for the use of cannabis to treat PTSD and post-war injuries.

Mr. Fontan is a founding board member who served on the National Cannabis Industry Association (NCIA) Board of Directors from 2010 to 2020, including as Board Chair from 2012-2013.

Connect with Etienne on Instagram (@my.bpg) and visit his website https://www.mybpg.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“There's a whole bunch of progress around CBD and hemp. But there's still so much more. I've seen the potential, but unfortunately because of the problems currently inherent in the CBD and hemp system, if it does not invest in its infrastructure, shortly, we will see a collapse of the CBD industry the same way we saw the hemp industry at the end of the 90’s.” - Etienne Fontan

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous e

[00:01 – 05:49] Anita Introduces Herself and Her Journey Into Cannabis

[05:50 – 18:03] How Does Cannabis Work?

[18:04 – 28:58] The Industry & Science; How It’s Evolving and Qualifying New Research

[28:59 – 35:00] Let’s Talk About Terpenes!

[35:01 – 50:29] Journaling and Giving Cannabis Products a Fair Shot for You

[50:30 – 56:27] The Diversity That the Cannabis Space Brings

Anita Sommers is the CEO of CBD Genie. As a Cannabis Science Communicator, this duty title has brought Anita Sommers M(ASCP) a new sense of awareness, mission, and the name "CBD Genie." Her career, education, and unfortunate medical history have set the stage to educate the Endocannabinoid System and therapeutic compounds found in nature in a fun, memorable, comprehensive way. The liaison between Mother Earth and the science behind her elements, compounds, and microbiome. Her love and passion for both Cannabis and science have finally come together in the state of Texas, and she is honored to be a part of history and educating the facts.

Anita has 14 years of  Medical Professional experience, diagnosing infectious diseases and is a Certified Essential Oil Coach. She has a B.S. Cell and Molecular Biology with a minor in Chemistry and has spent 8 and a half years as an active duty Air Force veteran.  

“My passion at your service!” - CBD Genie

Connect with Anita on Instagram (@cbd.genie) and visit https://thecbdgenie.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“There are just so many variables when you're doing this for yourself. The best thing I can advise is to keep a journal and learn from what you're taking in and how much of it you took. But that requires that the provider has the information. So it's all about being an educated consumer, really paying attention to your body, and always understanding that that variability is always going to be there, but you can work with it and kind of roll with the punches.” - Anita Sommers

“You can never say, ‘Always’ in biology. That's why I have continuing education credits that I have to complete every three years to maintain the ability to diagnose infectious diseases in the microbiology department because everything is constantly evolving.” - Anita Sommers

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click

[00:01 – 10:09] Introducing Craig Lyon and Why He Landed at Connected Cannabis Co

[10:10 – 25:59] What It Takes to Build a Brand of Luxury Weed

[26:00 – 39:07] Pushing Every Part of the Cannabis Experience Forward

[39:08 – 46:37] How Connected Cannabis Co. Thinks Through Their Launches

[46:38 – 56:58] Company Values When Staying in the Top Tier of an Industry

[56:59 – 59:13] Branding Food For Thought

Craig Lyon is a business leader and creative pioneer with a passion for disruptive innovation and building pinnacle brands. As Vice President, Head of Marketing at Connected Cannabis Co., he is tasked with creating the marketing engine that will further establish Connected as the provider of the best cannabis products in the world.

Before Connected, Craig spent 10 years at Nike in various roles of increasing rank within their basketball marketing department. In his former position as Senior Brand Director on the North American Brand Leadership Team, Craig led a cross-functional brand team in strategically aligning brand strategy and go-to-market plans across all products and activations for the Central US and Canadian marketplace. Over the course of his career, Craig was responsible for developing and launching Nike’s basketball Instagram account, the launch of Nike’s Kyrie Irving and Paul George Signature Franchises, and the introduction of Adapt BB, the world's first power lacing performance footwear proposition. Craig’s work has received recognition from notable award organizations, including the Grand Clio Sports award, the Shorty Award for Entertainment, and multiple Cannes Lions awards, one of which received Gold.

Craig earned a B.S. in Telecommunications Production & Industry Management from Indiana University.

Connect with Craig on LinkedIn

Visit Connected Cannabis Co. https://www.connectedcannabisco.com/

and follow them on Instagram @connected.california

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“Breaking routine and tradition in the industry, let alone a country, is difficult. It takes time, and it takes people willing to take a chance and make a change and actually force it into existence.” - Craig Lyon

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on

[00:01 – 08:57] Introducing Anthony Dutcher and Diving into Veriheal

[08:57 – 33:27] How Veriheal is Navigating the Newness of the Cannabis Medical Market      

[33:28 – 00:00] Connecting Consumers, Physicians, Pharma  and Cannabis   

[46:45 – 51:34] Veriheal Creating Relevant, High-Quality Content  

[51:35 – 54:32] How Do You Navigate What You Can and Can’t Say? 

Anthony Dutcher is a Digital Marketing expert from Denver, Colorado who finds purpose in helping startups, freelancers, and corporations build synergy throughout their digital efforts. Dutcher has successfully coordinated marketing campaigns for over a hundred projects across major industries including healthcare, cannabis, technology, blockchain, and media. In the year 2017 alone he helped market on behalf of public offerings totaling over $100 million in raised capital. His finest work shines in the success of Veriheal Inc. of which he has been Marketing Director for 3.5 years.

Art and human culture are a source of inspiration for Dutcher, as he believes marketing is an art of its own. He finds balance through nature and leverages it to develop ingenuity within his campaigns. When Dutcher is not working he is either studying to improve himself, enjoying the sight of the Rocky Mountains, or spending time with his loved ones.

Connect with Anthony on LinkedIn

Visit www.veriheal.com and connect with Veriheal on Instagram, Twitter and LinkedIn @veriheal

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“If you can reach that point where you understand that your branding initiatives have worked, and you found the channel, and you can have that lever, you're 10 steps ahead of everyone.” - Anthony Dutcher

“If we can change one life with any piece of content, if we can change one person's opinion, one person's treatment option, we're doing good, and we're happy about it.” - Anthony Dutcher

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

You don’t want to miss this episode! It’s packed with juuls and golden nuggets. 

[00:01 – 09:44] Introducing Tyler Prough

[09:45 – 21:41] The Start of Rokin Inc; A Family Owned and Operated Business on the Cutting Edge of the Vape Industry    

[21:42 – 29:17] How We Got Into The Vape Crisis and What Got Us Out 

[29:18 –44:31] Why Illegalization Incentivises the Black Market  

[44:32 – 45:22] Smoke Lounges in Nevada 

[50:10 – 51:55]  Closing Segment   

Tyler Prough is the West Coast Sales Manager for Rokin, Inc. He’s a 34 year old living in Las Vegas, NV and is a passionate cannabis enthusiast, daily dabber, wanna be pro golfer, drummer, and VGK and Steeler fan. Happily married to his beautiful wife Kristin, they recently became first time parents to their son Landyn. Tyler is a proud UNLV Rebel alum with a BS in Business Management. Tyler has been working in the NV legal cannabis industry since 2016. He’s helped co-launch a successful cannabis focused vape manufacturing company with multiple years of over 100% continued growth. He has also done sales contract work for various THC brands (Cann) and CBD products. He’s established well over 120+ accounts throughout the US with Rokin Vapes. Tyler has over 13+ years in retail general management, direct sales/account management, trade show and event sales, successful brand management and new market development management.

Connect with Tyler on Instagram, Twitter and Facebook @tyler_cannabizpro

Check out https://www.rokinvapes.com/  and Rokin Vapes’ Instagram and Twitter @rokinvapes

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“The vape crisis was just the convenience, the popularity of these carts overshadowed what the legal cannabis market was. And so obviously black market loves this stuff too as well. And so without the states participating or getting involved and passing legislation to enact cannabis businesses to operate within their state, you have no choice but these black market people thrive. And these guys don't care about safety.” - Tyler Prough

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

There is so much attention, excitement, and consumption for cannabis canned beverages; it’s capturing a new consumer. According to Fortune Business Insights, the global cannabis beverages market stood at 367 million in 2019. It is projected to reach 1520 1 million by 2027. 

[00:01 – 08:30] Getting to Know Blair Markell and The Story of Cann 

[08:31 – 18:37] How Cann Went From Zero to a 23.4% Market Share 

[18:38 – 32:11] Launching Direct To Consumer Channels and Navigating Cannabis Delivery Services   

[32:11 –43:08] Cann’s Brand Vision and How Social Tonics are Changing the Game 

[43:09 – 45:22] Lessons Learned from Bringing Cann into National Markets  

[45:23 – 50:51]  Closing Segment    

Blair Markell is the Head of Strategy for Cann, microdosed social tonics that are the #1 selling THC beverage in California. With a background in cognitive psychology and consumer research, Blair was drawn by the challenge and opportunity inherent in changing people's associations, beliefs, and behaviors around cannabis. She has her MBA from Stanford Graduate School of Business, and a Bachelors in Psychology from Duke University.

Follow Blair on LinkedIn (in/blair-ballard/)

Follow Cann on Instagram @drinkcann and visit their website http://drinkcann.com/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“What we had to do early on was to get the entire supply chain of the cannabis industry between retailers, distributors and manufacturers to actually believe in the future of this microdose beverage category that not only never existed, but the entire industry was not built to support.” - Blair Markell 

“In the marketing space as almost anyone who works anywhere in this space knows, it's really, really hard to market at scale outside of compliant cannabis channels. And so there's not really a playbook that we can follow, which I find very challenging yet very rewarding.” - Blair Markell 

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitc

[00:01 – 05:16] Update on The Texas 87th Legislative Session

[05:17 – 12:04]  Introducing Brett Puffenbarger and Why Snakes Should Beware of Project Mongoose

[12:03 – 27:07] No One Is Talking About How Shady MSOs Are Monopolizing Cannabis

[27:08 – 43:25] How Should Small Business Respond to Federal Legalization

[43:26 – 55:44] Cryptocurrency and Utilizing It for Cannabis Business Transactions

[55:45 – 57:18]  Closing Segment

Brett Puffenbarger  is a cannabis professional with experience across a broad range of the "green rush." He’s currently serving as Co-founder and CEO of a bespoke advisory and consulting firm called Good Highdeas where they mainly focus on investor relations, due diligence, and vetting services for investors and entrepreneurs in the cannabis ecosystem. He’s also currently serving as VP of Corporate Initiatives for Multichain Ventures, a blockchain and crypto company focused on fintech solutions for cannabis and hemp companies.

Follow Brett on Instagram @brettpuffenbarger, visit his websites https://www.brettpuffenbarger.com/ and  https://goodhighdeas.net 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quotes:

“What we're seeing is that most of these people are so obsessed with profit. And they're so obsessed with gaining a footprint and affecting change to the regulations in a way that only benefits them, that they've left all of the culture, legitimacy, authenticity, and all of the love behind. To me, it's almost like a situation of how we are now run by sellouts, and they're pushing other people out.” -  Brett Puffenbarger

“So if you look at any MSO most of them are forced vertical integration, meaning that they have to do everything from growing the plant to selling the plant and all of the steps in between in one silo. And what this is, is entirely counterintuitive to the way any other market works in the world.” - Brett Puffenbarger

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[00:01 – 06:40] Announcements: The Texas 87th Legislative Session

[06:41 – 24:11] Katherine Golden’s background and Leaf411.org

[24:22 – 33:17] The Medical Conversation Is Influenced By Educated Consumers

[32:18 – 46:33] How Leaf411.org Guides Their Callers Through The Nuances of Cannabis

[46:34 – 56:16] Understanding Your Hemp and Cannabis COAs and Why It’s Important

[56:17 – 61:45] Reach Out, Leaf411.org Wants To Help You

Katherine Golden, RN, has served the medical community for over 25 years and for the past 5 years has worked as a cannabis nurse educator. She’s the CEO, Executive Director & Co-Founder of Leaf411.org. Katherine has obtained several cannabis-nursing certificates through The Medical Cannabis Institute Global, Radicle Health Cannabis Therapeutics of Medical Professionals and is Healer Certified. She is a proud member of American Cannabis Nurses Association, Cannabis Nurse Network, Americans for Safe Access and a member of numerous other cannabis related patient and professional advocacy groups to ensure she is up to date on the latest science and the most current issues.

Connect with Katherine on LinkedIn or email her at katherine@leaf411.org 

Visit Leaf411’s website at https://leaf411.org/ and check out their Instagram (@leaf411org), Twitter (@leaf411org), Facebook (@leaf411org), and LinkedIn (@leaf411org)  

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“[Leaf411.org is a] nurse run organization. We are all registered nurses. We give evidence based education to them. We’re really firm on that and we're gonna tell you what you sometimes don't want to hear.” - Katherine Golden

“I think it all boils down to just educating our public on a very simple level.” - Katherine Golden 

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[00:01 – 05:34] Delta-8 and Other Cannabinoids Are Threatened To Be Banned         

[05:35 – 13:28] Jonathan Shares His Background 

[13:29 – 17:23] The Anomaly of Cannabis Ancillary Businesses   

[17:24 – 30:24] Boveda; The Brand, Backstory and Journey  

[30:25 – 39:15] What Are Terpenes and Why Do We Want To Save Them? 

[39:16 – 52:57] From Farm To Dispensary; How Flower Is Preserved

[53:58 – 52:57] Final Thoughts

Jonathan Schwartz started his career in Sales and Real Estate until the GFC and decided to get up and leave the US on a one way ticket to Mexico. He ended up in Colombia a few months later and stayed there until 2017, where he developed and operated a handful of small hotels, bars and restaurants. While still living in South America, Jon invested in and cofounded CALIGOLD Cannabis in Berkeley, CA. CALIGOLD manufactured and distributed cultivar specific chocolates, which were known as one of the best edibles available in CA. He eventually moved to California full time in 2017 and CALIGOLD was sold in 2018. Jon started working for Boveda in 2019 and has been their Southern California sales executive since then.

To connect with Jonathan find him on LinkedIn (jonathanmarkschwartz)

Follow Bodeva on Twitter (@BovedaInc) and Instagram ( @bovedainc) or visit their website: https://bovedainc.com/  

 Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“Boveda creates a monolayer which is a micro thin layer around the flower. It keeps the flower hydrated... If there’s no Boveda in the packaging there’s gonna be no micro thin turpeen shield layer around the flower.”  - Jonathan Schwartz

“Even by scent we obviously have different personalities and preferences. When you're consuming these products that are so heavily influenced by this particular terpene or combination of terpenes it obviously influences the ultimate effect.”  - Shayda Torabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes

[00:01 – 15:40] Matthew Herrold Shares His Background         

[15:41 – 27:25] Embracing Marketing From Both Ends of The Spectrum

[27:24 – 37:38] Shayda and Matthew Discuss Branding 101     

[37:39 – 44:48] Creating Connection Through Marketing, Changing Behaviours Through Emotions   

[44:49 – 57:35] The Massachusetts Cannabis Industry; What The Cannabis Landscape Looks Like for Matthew    

Matthew Herrold has 10+ years of experience inside startups and businesses just exiting their startup phase. Now in cannabis entering his 3rd year, he came from an established career in health and wellness businesses after starting his professional life working in several restaurants in startup mode. His focus has been on brand development, comprehensive marketing, business strategy, department building, strategic partnerships, sales and to amplify the leadership qualities in others. He is also a preventive health expert that knows how to internally market and leverage company wellness programs as brand assets and increase profits.

Connect with Matthew on LinkedIn (@matthewherrold) or visit Headstash Marketing’s Website  

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“I want to see a sustainable industry that actually makes lives better.” - Matthew Herrold

"The trend that I’ve seen throughout all marketing and all branding is getting really nitty-gritty with who you are.. and that requires a lot of introspection. But once you’re there it’s also about having the courage to present yourself as you are.”  - Matthew Herrold

“Systems are how humans have created the most wondrous parts of our world… We don't lose authenticity through systems, what we want to do is protect it as we apply systems to it.” - Matthew Herrold  

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout,

[00:01 – 13:33] Greg Autry’s Background and Sweet Sensi      

[13:34 – 30:58] The Gap In the Market That Sweet Sensi is Bridging 

[30:59 – 43:02] How Sweet Sensi Keeps Up with the Industry and Stays Educated    

[43:03 – 57:35] Why Businesses Should Self Regulate for the Sake of Consumers and the Future of the Industry         

Greg Autry began breeding cannabis plants in 1998 and continues this practice to produce viable strains for Texas with 3 strains showing test results of 20% CBD and over so far. His hydroponic growing experience of decades has led him to develop unique innovative growing methods that allow him to produce amazing terpene profiles and yields. He still consults for large farms across the country to support his startup and expansion of his new Texas company Sweet Sensi CBD. 

Greg's approach to cannabis has always been from a scientific and medicinal approach and has extended that to the Texas hemp market building a state-of-the-art facility in Austin, Texas that grows hemp hydroponically, extracts hemp using water/ice or low heat press method and manufactures small batch gourmet candies, tinctures, topicals and pet products. These recipes have been collected and developed over the course of decades and been proven in several markets across the country.

His love of cultivating cannabis and of Texas makes his skill set and experience unique in this growing market.

Visit Sweet Sensi’s website and follow them on Instagram  

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“Our goal is to produce plants like that and isolate different phenotypes or parts of strains so that we can give that to the consumer naturally.” - Greg Autry

"We utilize the entire plant the way nature intended." - Greg Autry

Resources Mentioned: 

• Lucky Leaf Expo Austin

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout,

Kristen Yoder, featured in Vanity Fair, Forbes, USA Today and named one of Marijuana Venture Magazine's “40 Under 40 Rising Stars of Cannabis”, is a 15 year Los Angeles industry veteran, strategic advisor, and radio and podcast personality who has managed successful businesses in every sector of the cannabis industry. 

In this episode, we discuss touchy subjects such as overdosing on cannabis, the setbacks Kristin has observed being in the industry, and federal legalization. 

[00:01 – 15:41] Kristen Yoder, The B******t Detector of the Cannabis Industry

[15:42 – 28:09] Overdosing on Cannabis; The Side Effects of Too Much Cannabis Consumption

[28:10 – 35:04] Effective Cannabis or Effective Marketing?

[35:05 – 49:19] Is the Country Ready for National and Federal Legalization?

[49:20 – 1:02:49] The Truth About Medical Cannabis

As the cannabis industry becomes inundated with dishonest businesses and misleading information campaigns, Kristen Yoder’s popularity as an outspoken and trusted authority on a variety of subjects has led her to teaching classes, speaking at events, on podcasts, in print and online media both nationally and internationally. When she isn't sharing her fierce wit and sparkling personality on stage or on the air, she is advising/preparing her clients for the unique intricacies and quagmires often overlooked and unexpected by those entering the newly regulated cannabis landscape.

You can follow Kristen on LinkedIn, Instagram, or Facebook. Visit her Podcast and Website.  

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“We have to accept cannabis as a fallible plant. It’s amazing for so many people, but not everybody.” - Kristen Yoder

“It takes a sociopath to kill it in this industry because good people struggle. We struggle because we don't break the laws, we don’t cheat and we want to pay and treat people fairly. Guess what? That’s not attractive to investors.”  - Kristen Yoder

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LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout,

In this episode, Alexis and I will be discussing vertical integration; What it takes to be a vertically integrated business, and how you can vertically integrate your marketing efforts. 

[00:01 – 04:20] Guest Introduction and Luck Summit Event Announcement   

[04:21 – 10:51] Harborside Group’s Background and How Alexis Started in Marketing   

[10:52 – 23:52] Changing the Narrative of Cannabis  

[23:53 – 38:21] The Marketing Trap: Product Innovation vs Rebranding the Same Product 

[38:22 – 53:05] Discussing What It Takes To Be a Vertically Integrated Cannabis Business 

[53:06 – 66:30] Harborside Group’s Keys and Strategies in Staying a Leader in the Cannabis Space             

Alexis Mora is a creative problem-solver and strategist who loves building and scaling brands to a global level. In 2016, her “Dia de los Muertos” Campaign for Nestlé won Top Shop’s Top 100 Award, and her work at BLOOM FARMS, a top ten Cannabis brand from 2018-2021, has been featured in Vogue, Rolling Stone, LA TIMES, SF Weekly, and more.

She specializes in crafting memorable customer experiences while driving ROI through digital, retail, and event platforms. Her work spans internationally in health and wellness, active lifestyle, cause marketing, functional beverage, and cannabis industries.

You can follow Alexis on LinkedIn. 

Follow The Harborside Group on Instagram, LinkedIn, Facebook.   

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“It started with me saying this narrative is wrong; This perspective we have about what a cannabis consumer is, what a dispensary looks like, and what cannabis product is and what it will do for you is too limited.”  - Alexis Mora

Resources Mentioned:

• Register Now: Luck Summit - Planting the Seed: https://www.high.holiday/

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

[00:01 – 06:00] Guest Introduction and Events Coming Up on 4/20  

[06:01 – 11:43] Robbie’s Background & The Brand That Seed & Smith Has Built  

[11:44 – 25:52] Educating and Empowering The Consumer to be Advocates of Cannabis 

[25:53 – 32:08] Anecdotal and Inaccurate Information Dictates Consumer Experience 

[32:09 – 44:46] How Seed & Smith Chooses New Strains to Grow 

[44:47 – 50:56] Seed & Smith’s Virtual Tours 

[50:57 – 52:15] The Necessity of Being an Educated Consumer    

[52:16 – 58:10] Final Thoughts

Featured in Washington Post, Denver Post, mg Cannabis Retailer, and Marijuana Business Daily, Robbie Wroblewski currently manages company branding, marketing, and community involvement for Seed & Smith Cannabis. With a special emphasis on education and reducing stigma, Robbie has used his time in cannabis to be an advocate for science and ethical business practices.

Previously in the journalism and photography industry, Robbie transitioned to cannabis in 2011 because of his passion for the plant’s medicinal properties and the growth opportunities in the space. He draws from extensive experience managing and working in nearly every area of the cannabis industry, including cultivation, post-harvest processing, extraction technologies, supply chain management, and branding.

You can follow Seed & Smith on Instagram and Twitter or visit their website Seed & Smith. 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“Really humanizing the [cannabis consumption] process helps people dramatically. And it reduces the stigma of everything that we’re doing.” – Robbie Wroblewski

Resources Mentioned:

• General Assembly: Women of Cannabis
• Seed & Smith’s Virtual Tours 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

[00:01 – 05:12] Updates in the Cannabis Industry / Introduction of Topic and Guest

[05:13 – 09:10] The Story of Jane Technologies

[09:11 – 19:22] E-Commerce in the Cannabis Industry

[19:23 – 28:00] Cannabis and Technology

[28:01 – 46:34] Be Steps Ahead from Your Competition. Be Part of the Jane Community.

[46:35 – 53:12] I Heart Jane vs. Leafly

[53:13 – 59:22] Brands That You Should Check Out! / Final Thoughts and Call to Action

Socrates Rosenfeld is the Co-Founder and CEO of Jane Technologies. After leaving active duty in 2011 as a U.S. Army veteran and Apache helicopter commander, Socrates turned to cannabis to re-acclimate to civilian life. Because cannabis wasn’t legal at the time in Massachusetts, where he lived, he was forced to rely on the black market, where he couldn’t be sure about the quality of the cannabis he was buying. The frustration of that experience, coupled with the lack of access to cannabis for his fellow vets, led Socrates to co-found Jane Technologies with his brother Abraham.

Jane launched in 2017 to provide an e-commerce solution for legal cannabis retailers. A big part of the platform is that customers can conveniently research and purchase cannabis products online. Currently, the company partners with over 1600 dispensaries in 31 states.

Prior to starting Jane, Socrates was an associate at McKinsey & Company. He graduated from the United States Military Academy and earned an MBA in entrepreneurship from MIT.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Resources Mentioned:

• Leafly
• Santa Cruz Veterans Alliance
• WAMM Phytotherapies
• Jade Nectar
• Papa & Barkley

Follow Socrates on LinkedIn. To learn more about Jane Technologies, visit their website at https://www.iheartjane.com/ or follow them on Instagram (@janecommunity)

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,

[00:01 – 09:56] Intro and Varuni’s Background / What is Miss Grass?

[09:57 – 20:21] What It Means to Be the Head of Marketing and Growth at Miss Grass

[20:22 – 37:16] Navigating the Waters of E-Commerce / Going Digital / Women in Cannabis

[37:17 – 44:49] Building Partnerships

[44:50 – 47:47] The Team Behind Miss Grass

[47:48 – 51:23] Get Educated to Be an Educator

[51:24 – 55:30] Shoutouts / Final Thoughts / Call to Action

Varuni Palacios is the Head of Marketing for Miss Grass where she leads brand marketing, audience development, and strategic partnerships. Prior to Miss Grass, Varuni was the Director of Audience Development & Social Media at goop, a luxury lifestyle brand with roots in content, commerce, and experiential. Her experience spans 10+ years in media, entertainment, and e-comm leadership at brands including Awesomeness, NBC Entertainment, WWE, and HSN.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“We have this immense responsibility to educate our consumers.” – Varuni Palacios

“Our challenges [as] marketers in cannabis are evolving and scaling our brands while remaining authentic to who we are and what we’re doing in the first place, which is helping our communities.” – Varuni Palacios

Resources Mentioned:

• @missgrass - Instagram
• https://missgrass.com/
• Cannabis For Black Lives
• Nolef Turns
• The Hood Incubator
• M4BL (MOVEMENT FOR BLACK LIVES)
• Last Prisoner Project
• The National Bail Out
• Cage-Free Cannabis