This one-hour run-down of the UK Nudge Unit’s MINDSPACE report to Government, provides examples of how their psyops strategies were applied in practice to our own population. The result of this widespread propaganda was pure fear which led to mass-compliance with the Government overreach.

The horrific propaganda piece ‘rap’ that I played in the presentation, is also available in all its glory here:

IMPORTANT NOTICE!

This will be my final post exclusively on Substack, before I move next year onto a new platform, that is independent from totalitarian policies experiences by those in Australia, UK, Canada and elsewhere. If you are an existing subscriber you do not need to do anything! We will remain connected and I’ll be in touch. If you are NOT yet subscribed (or just a ‘follower’) you will not be updated because I do not have your email address!

Merry Christmas and Good Luck to all of us in 2026!

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References in the Presentation:

Bernays, Edward. 2004. Propaganda. USA: Ig Publishing.

Biden v Missouri. 2023. 68. Hearing. Shellenberger affidavit: https://judiciary.house.gov/sites/evo-subsites/republicans-judiciary.house.gov/files/evo-media-document/shellenberger-testimony.pdf

Dolan, Paul, Michael Hallworth, David Halpern, Dominic King, and Ivo Vlaev. 2010. Mindspace: Influencing Behaviour through Public Policy. Discussion Document. Cabinet Office. London, UK: Institute for Government. https://www.instituteforgovernment.org.uk/sites/default/files/publications/MINDSPACE.pdf.

Edgington, Ursula. 2016. ‘Performativity and the Power of Shame: Lesson Observations, Emotional Labour and Professional Habitus’. Sociological Research Online 21(1). doi:10.5153/sro.3802.

Edgington, Ursula. 2022. ‘Is There Fakery in Teaching, Learning and Research? Are Colleges and Universities a House of Cards?’ in Light Bulb Moments and the Power of Critical Thinking., edited by G. Moss and K. Armitage. London, UK.: Truth University Press.

Edgington, Ursula. 2023. ‘How Universities Control the Narrative’. Propaganda in Focus. https://propagandainfocus.com/how-universities-control-the-narrative/.

Edgington, Ursula. 2025. ‘Covid Nudging through Subliminal Messaging’. Propaganda in Focus. https://propagandainfocus.com/covid-nudging-through-subliminal-messaging/.

Hayward, Tim. 2022. ‘Propaganda in Academia’. Propaganda in Focus. https://propagandainfocus.com/propaganda-in-academia/.

Hughes, David. 2024. ‘Covid-19,’ Psychological Operations, and the War for Technocracy, Volume 1. London: Palgrave. Open Access eBook: https://link.springer.com/book/10.1007/978-3-031-41850-1 David A. Hughes

Johns Hopkins ‘Event 201’ in 2019: https://centerforhealthsecurity.org/our-work/tabletop-exercises/event-201-pandemic-tabletop-exercise

Klotz, C. H., ed. 2023. Canary in a Covid World: How Propaganda and Censorship Changed Our World. Canary House Publishing.

Poole, Stephen. 2007. Unspeak: Words Are Weapons. London, UK.: Abacus.

Scheff, T. 2003. ‘Shame in Self and Society’. Symbolic Interactionism 26(2):239–62.

Smyth, John. 2017. The Toxic University: Zombie Leadership, Academic Rock Stars, and Neoliberal Ideology. Palgrave Critical University Studies. Huddersfield, UK: Palgrave MacMillan.

Taplin, Jonathan. 2017. Move Fast and Break Things: How Facebook, Google and Amazon Have Cornered Culture and What It Means for All of Us. New York, USA.: Macmillan.

Thaler, Richard, and Cass Sunstein. 2021. Nudge: The Final Edition. UK: Penguin Random House.

NZ Treasury (2024) event with Prof Sunstein Productivity in a Changing World seminar series https://www.treasury.govt.nz/news-and-events/our-events/productivity-changing-world-seminar-series-nudges-past-present-future

Here’s the interview I clipped of our informal chat.

* The articles Mike and I discussed include my latest one about the impact of Chinese universities and their role in progressing Agenda 2030 policies like 15-Minute Cities (that some alternative media outlets are paradoxically trying to promote).

* [briefly] My collaboration with Steven Howard and AI in a 6-part creative story drawing on what Margaret Anna Alice defined as ‘Philanthropaths’.

* My investigations into certain conflicted academics, such as Prof Angus Dalgleish. And how universities generally control the narrative.

* Why we simply cannot trust some of the ‘independent’ alternative media platforms. Sad, but true.

* The Nurses and Teachers who were unfairly mandated out of their jobs in NZ during the Covid era and how these have evolved over five years.

Thanks for supporting us all - as a team - speaking TRUTH TO POWER.

We will not be bullied into silence. TRUTH WINS!

Thank you to all who BUY ME A COFFEE so I can Pay it Forward to those in need of my help. Research costs time and money!

Thanks for reading Informed Heart! This post is public so feel free to share it.

Meanwhile…

In this 9 min clip from the latest ‘Protagonists’ show from The World Today News. some important insights are provided by Mike Ryan (Ex-TNT), Robert Cibis (Oval Media), Dr Clare Craig (Drs for Medical Ethics, co-Chair of HART) and Alex Kriel of Thinking Coalition. For example, some quotes include:

Mike: “And the revelations are coming out left, right and centre, that there are a number of independent media who are being paid to come out with a particular sort of narrative…”

And Mike would know about this - he used owned TNT Radio, which we now know suffered controlled demolition. And later Alex talks about the published methodology of that strategy from the 1950s:

Alex: “…the government infiltrating opposition and destroying it through internal conflict, misdirection, compromising individuals and whatever else. And as to [responding to the question of] which is more dangerous, I don’t think that there’s a good answer to that…dangerous because they’re all sort of gates to capture as you move along.”

***

Robert: “[in a recent Bundestag hearing]…more than half of neo-Nazis in the German extremist groups, so hundreds of people, were in fact informants were in fact working for the government - and the whole ‘leading class’ of these groups - a hundred percent of them were working for the government and I’m talking about Germany, today, which is…crazy.”

***

Mike: “I don’t know who’s paying who. At least with legacy media, you know who is paying who generally.” Good point!

* So who is being paid, by whom, to come out with what, and why?

Well, here’s one example from my Substack colleague Michael Ginsburg who quite rightly called out the UK Column’s recent very obvious (appalling) change of narrative:

And in this particular case study example, this could fit with what we already know about UK Column’s shareholders, as I explained here:

It is very frustrating and often depressing to discover fundamental flaws, half-truths or worse, in those we listen/watch regularly and rely upon for good quality information.

But didn’t we promise ourselves that since the covid era, we would always do our own research, use original documents and never outsource our critical thinking skills again? It’s human nature to get lazy, let’s not fall into that trap again. It’s time to look carefully at that small print.

Sometimes the most uncomfortable truths provide us with the most valuable life-lessons.

More to follow on this topic. Stay tuned.

Informed Heart is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Thank you for your support and welcome to new supporters! All my posts are free, but you can upgrade your subscription or Buy Me A Coffee to help me help others.

The focus of Mike’s latest ‘The Protagonists’ show was the shocking, ongoing cover-up of excess deaths in the UK (and overseas) by the BigPharma-funded regulator enabler, the MHRA. I can highly recommend the extensive work by The Situation Room on this topic.

Toward the end, Mike’s conversation turned to the practical mechanics of the censorship we all have been victims of, to one degree or another. I’ve clipped here 2 mins (thanks to Michael Ginsburg for the brilliant ‘Surfast’ tool for doing this kind of crucial editing from a 2-hour conversation!) where Mike talks candidly about the sad demise of TNT Radio, which was generally thought to be because of lack of funding.

Many of us relied heavily on TNT’s outputs during the covid era - the good, bad and ugly - for diverse sources of international news. The presenters were numerous (some with more skills than others) and based all over the world. Some have fallen by the wayside, but others have remained in the limelight, under different platforms.

But where is that valuable ~two year TNT archive now? TNT hosted more that 50 thousand interviews - many of those interviews took hours or days of preparation by the presenter/s and interviewee/s. Apparently over 100 million people tuned in over a year. If, like me, you have searched recently for a specific past TNT show through the various alternative media platforms, you’ll know it’s often not easy…

Importantly, in this clip, Mike seems to be trying to warn us about future risks:

“I need you to know what happens next, it’s that even the alt media, the other side, we do know, we’re not going to release anything just yet, but we know a lot of the independent journos who have been paid by a particular individual.

And they are…spreading the entire narrative that… and even though it’s a bit a little bit twisted and different it’s got the same end result so if you control the annoyances and you have mainstream …”

* What does Mike think will ‘happen next’? Who is this ‘particular individual? Which ‘independent journos are being paid? What ‘similar but twisted’ narrative are they trying to ‘spread’?

I’ve written recently about a case study example of the strategy of “Black-Shelfing” which is detailed within propaganda theory. This is one way that controlled opposition falsely gains the trust of an entity, before turning the tables on them, and using lawfare to unfairly steal intellectual property rights. This complex game can ensure that ‘potentially explosive’ evidence is subsequently hidden or censored. Well, there was certainly plenty of ‘potentially explosive evidence’ presented in those previous TNT segments, eh?

Here’s another 2 min clip from the end of the discussion, where Mike reiterates how dangerous this censorship situation is, when they could call another fake emergency at any time and “a number alt media journalists are in the back pocket of this particular person.”

Please let me know your thoughts on this topic. AND Please support - however you can - Mike, Liz and Gerry (links above) with their various work of trying to expose the propaganda, shadow-banning and relentless censorship of the excess deaths and disabilities. Thank you.

* Thank you to all those who have supported my work, including ** Buying Me Coffees** It is much appreciated by me and those I support with my research work.

I also mention topics like NZ’s Tall Poppy Syndrome and Jacinda Ardern’s ‘leadership’ exploiting that propaganda of ‘be kind’ to coerce Kiwis to comply with the medical tyranny.

Please use the ‘search’ function on my Substack for topics of interest that I mention in this interview - I have written a lot!

I’ll be posting some clips of this too. Many thanks for any feedback or comments or follow-up questions. Thanks for your support!

Informed Heart is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

The published research about the Corporate Playbook, including the academic work of (also a Pom) Australian Emeritus Professor Brian Martin. For instance, how people are deliberately censored and defamed if they are counter-narrative…

Then we talked about Nurses Collective (Previously Nurses for Freedom) and NZ Teachers Speaking Out with Science (NZTSOS) and a report for each that I co-authored, that we submitted to the NZ Royal Commission Covid Inquiry. We agreed that these were an international whitewash, but nevertheless, how important it is to get this evidence on the public record. You can read extracts from those reports (and download the whole documents) on my Substack, here and here. You can also listen/watch a Podcast where Nurses Collective NZ Founder, Deb Cunliffe talks with me about her experiences of the covid era.

We agreed that physical books are the future and Michael has a new book out that is a collection of essays exactly for that reason. I look forward to reading it!

On the topic of books, we talked about various books describing the pre-WW2 era and what Mattias Desmet describes as the Mass Formation, including Hannah Arendt’s books on totalitarianism. If you’re interested in this topic, I highly recommend reading Victor Klemperer’s published diaries about Nazi Germany in the 1930’s - that I wrote about here:

We talked about Jacinda’s roles post-covid and her current ‘performance’, including the latest cringeworthy movie about her.

We also talked about practical ways to avoid the DigitalID, for instance the workshops I provide, that provide ideas for strategies to help us address our addiction to phones, and others around us too. For my workshops, I draw on the work of Catherine Price for instance:

(If you want me to run a (online or face-to-face) short workshop for you, please get in touch!)

Another really helpful resource I mentioned is Reaching People which provides insights into some of the behavioural science “Nudges” that have been on us, and ways to break through the propaganda to help others see the Elephant in the Room:

I have written extensively about these Nudges, for instance here:

Connected to this, Michael and I also talked about the ‘religion’ (cult?) that forms this strong belief in ‘vaccines’ - and how to overcome it. I haven’t read it yet, but US lawyer Aaron Siri has recently published a new book about this subject called Vaccines Amen.

Finally, Michael asked me about the Charlie Kirk incident. I leave that subject for reader’s own thoughts!

Hope you enjoy listening to us chat. Michael is a skilled interviewer and I look forward to talking with him again. Please help share his channels and support his work on his various platforms, eg Rumble. We are all (still) continually censored and shadow-banned.

All my posts are free. You can help support my work: Buy Me a Coffee (or three) HERE. Thank you!

Informed Heart is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Deb and I decided to share it here because it’s increasingly relevant to those people just becoming aware of the fraud and corruption. We need to reflect together on what happened to us five years ago. As our healthcare systems collapse under the heavy weight from staff shortages, lack of facilities, gaslighting and patients’ complex needs, these issues are front of mind.

Here’s a brief summary of our discussion:

First 15 mins - Background to Deb’s nursing career (she’s a Pom like me), including caring for children with Diabetes. Deb’s experience of the NZ context and Tall Poppy Syndrome. What factors helped Deb ‘wake up’ to the covid fraud and what did she do about it?

15 - 25 mins - Setting-up the nurses group ‘Nurses for Freedom’ - now called The Nurses Collective NZ - including witnessing what was happening simultaneously overseas eg in the UK during the policy of Covid Vaccine Mandates. Protests and activism and censorship.

21 -26 mins - Deb mentions her interviews by NZ media, for instance The Platform (paywalled) and this article from NewsHub (open access) Current situation in NZ with widespread lack of trust in the healthcare system.

26 - 30 mins - NZ Nursing Unions (NZNO is the main one) and the role they played in the silencing of dissent, coercion and propaganda. Also what hope is there from any outcomes from the NZ Royal Commission of Inquiry into Covid?

30 - 35 mins - Nurses who were coerced into taking the injection, without informed consent, including tragic stories of those individuals who suffered adverse reactions. The losses nurses suffered from compliance AND non-compliance.

36 - 40 mins - The ‘vaccine’ mandate ‘exemptions: who qualified and what happened to those who applied? (I’ve written about this topic extensively, here and here.)

40 - 45 mins - Who are The Nurses Collective NZ and what is happening now? What are Deb’s and members’ current situations and future plans?

46 - 50 mins - The ongoing enormous negative social impact as a result of the covid era policies, the lack of acknowledgement of the harms.

50 - end - How Deb feels about the NZ politicians who applied the ‘No Jab, No Job’ mandates and the Covid Inquiry. What would happen if the same policies were applied again today?

In conclusion: “We tried! We stood up and we did make a difference.” Thank you Deb and The Nurses Collective members for Holding The Line!

You can download and read the whole (or just an extract) from the research report that Deborah and I co-authored for The Nurses Collective NZ’s Submission to the Royal Commission into the Covid Response Government ‘Inquiry’ here:

You can connect with the Nurses Collective NZ on Facebook or Telegram (members are vetted). Or contact me privately for more information. Thank you!

My own submission to the Covid Inquiry is here.

One-off support for my work: Please Buy Me a Coffee (or three) here, so I can continue to Pay it Forward to groups like The Nurses Collective NZ. THANK YOU!

* Get independent TRUTH out there….

2: There’s ‘outsized’ (strange choice of word) fear about side effects (of the jab): Mild side-effects are apparently ‘normal’ and a sign your body is building immunity. Covid is ‘more likely’ to cause myocarditis than the jab. “Long term side effects of the jab are NOT A THING.”

3: The jabs are recommended at any stage of pregnancy or trying to conceive. Even those with compromised immune systems ‘have some benefit’ from the jabs.

“Brought you by Pfizers!”

This three-min clip (thanks to Michael Ginsburg for the tech help!) comes from this webinar from the global Smart Cities Council NZ branch, where, at 42 mins in, Keri Niven, Digital Practice Lead at Aurecon talks about the project her company is involved with, building the new sports centre in Christchurch, NZ.

Heads-up to Deconstructing 4IR Narratives & CityWatchNZ

New subscribers - welcome! You can read the original ‘Long Read’ article Sonia refers to at the beginning of our conversation below. This includes her report on Jordan Peterson as well as lots of other resources, that Michael Ginsburg and I researched back in 2023 when ARC was launched (as Michael says, this has ‘aged like a fine wine’)!

Want to know more? Here’s a link to the list of numerous other posts I’ve subsequently written about Legatum, and the global tentacles of the impact investment empire it has developed:

There is much, much more to come on this. The rabbit holes are extremely deep. Meanwhile, you can follow Sonia on all the major platforms, including X and her YouTube channel and website here. I hope to talk with her again about this and other related subjects.

Please help support independent, uncaptured investigative journalism. Thank you!

You can make a one-off donation to help me help others Buy Me a Coffee (or three) Here

Informed Heart is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

In this unscripted, adhoc natter, we talk about:

* Creativity in this new era - writing and the importance of hand-writing and the metaphor of woodworking and stone-carving skills…

* Being present with a surprise present…

* the strategies of waking-up ‘oh-so-busy’ academics who are still in the mass-formation. See reachingpeople.net for examples

* Cliff is optimistic about ‘White Mole’s like Agent Jenkins from NZSIS, who we assume to be constantly listening-in to all our conversations and reading all our rants (like this one) [“Hi AJ!”]

* Reflections on this (very) short story by author Ursula Le Guinn, called ‘The Ones Who Walked Away’ which has a theme that is very relevant for these times of indoctrination ‘For the Greater Good’:

* the ‘independent Aotearoa Research Ethics Committee’ experiences and why should give up ‘trying to breathe life into the corpse’ that is academia.

* Trump and the false belief of a saviour. Instead ‘Take it Back! meaning, stop outsourcing our brains. The only person who is going to save me, is me!

* The comedian woman I mention is Sarah Millican who I wrote about seeing in person here. And that sparked a reference to UK Column’s Substack campaign #ScrapTheApp which I fully support and wrote about with regard to the hideous data-harvesting NZ versions of the NHS App in two parts, here and here.

* We have all been inoculated against this violence. No-one can fool us again!

Enjoy this impromptu recording! Who knows, we may record another of our weekly chats if this seems like a good idea. Suggestions for topics very welcome!

Informed Heart is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.