DTC Drive Podcast powered by Moda

Empowering sexual wellness for women with Sassiest feat Co-founder, Aishwarya Dua | DTC Drive

DTC Drive — Sun, 12 Mar 2023 13:18:44 GMT

Creating a space where women will never 'Hush' about their sexual desires, pleasure, sexual health issues or traumas is the mission of Sassiest, India's First Doctor-Backed Sexual Wellness Brand run by Aishwarya Dua. Brought to by Moda

What inspired her to kickstart Sassiest?

How did she get initial customers?

What kind of acquisition and retention strategies are in play for your brand?

What support have you got from the DTC community and how is the ecosystem evolving?

What's your current tools stack?

What's the road ahead?

What are the current challenges you are facing?

---

Send in a voice message: https://anchor.fm/dtcdrive/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dtcdrive.substack.com

IOS16 Effect on SMS marketing for DTC Ecommerce feat Neal Goyal from Tapcart

DTC Drive — Sun, 12 Mar 2023 13:11:36 GMT

iOS 16 has changed the game for DTC retention marketers. It will separate the great retention strategists from the average ones. iOS 14 tested #facebookads marketers in ways that are still being felt. The top 10% have recovered, the vast majority have not, as they are still grappling over higher customer acquisition costs. Then iOS 15 tested #emailmarketing. Email open rates are lower than they have ever been. Now #iOS16 that deployed recently, is going to test SMS Marketers. Because of Apple's change, SMS opt-out rates are heading even higher in 2023. 📈 And for that customer audience that stays opted-in, the new iPhone filtering system is going to prevent a large bulk of those messages from ever being seen, sending open rates south. 📉 So the question is, with the #retentionmarketing game becoming harder than ever, how will #DTC marketers adapt?

Lets deep dive with Neal Goyal from TapCart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, customer acquisition, and engagement.

Brought to you by Moda

How To Build An Online Community for your Ecommerce Product & Business in 2023

DTC Drive — Sun, 12 Mar 2023 13:08:23 GMT

Sephora, Visa, Google, Airbnb, Pinterest have one thing in common - A thriving online customer communities. Join us as we go on a DTC Drive with Jenny Weigle who has worked with all of the above brands and grown their online communities. Brought to you by Moda

Host: Aashish R

Find learnings on

1. Creating a community strategy around your product

2. Creating loyal fans and ambassadors from your DTC community program.

3. Offline Activations which work and don't work.

4. How to involve your community in product development?

5. Personal observations of amazing DTC Ecommerce brands and their community strategies.

Growth isn't Marketing. How do you build your DTC Ecommerce team?

DTC Drive — Sun, 12 Mar 2023 13:01:01 GMT

Lets deep dive with Daphne Tideman who coaches D2C brands (with a focus on eco-friendly or health brands) on a monthly basis to help tackle their growth challenges holistically with actionable and easy to implement advice. Brought to you by DTC Drive , with love from Moda

Here is why you should listen to Daphne:

✅ Grew the 1st startup she worked for from 1 to 25 employees and consulted 50+ brands.

✅ In 18 months as Head of Growths at Heights, She increased the subscriber base of Heights by 10x whilst keeping monthly churn under 8%.

✅ Wrote a book on Growing Happy Clients.

✅ Worked with over 20 brands monthly (both coaching and mentor sessions) so see a wide range of businesses, including well-known D2C startups like Ocean Bottle and Bower Collective.

✅ Spend 10+ hours a week learning, so always up-to-date with the latest trends.

Proven Tactics of Drawing Attention to New Product Launches by Lenold Vaz

DTC Drive — Wed, 14 Sep 2022 12:35:18 GMT

You are excited to launch a new product but need to sort out tactics, and strategies before launch and post-launch for making it amazing. Our host, Aashish Ramamurthy dive into the same with Lenold Vaz, a growth and product consultant for SAAS and DTC companies.

Takeaways

- What are the steps for an amazing launch campaign for new product categories?

- How to leverage customer data and no code automation for smoothening a good product launch?

- If you are launching a product in a new market, what should you keep in mind?

- Let's deep dive into 3 examples of great new product launches and what made them successful.

Reading the minds of DTC Customers, why and how? with Saurabh Choudhary

DTC Drive — Sun, 11 Sep 2022 18:06:18 GMT

The more DTC brand’s understand customers’ psychology, the better they can communicate with them. Our host, Aashish Ramamurthy dives into the same with Saurabh Choudhary, India's first marketing psychology specialist and also the author of psycho marketing.

Takeaways

1. Basics of psychology DTC entrepreneurs should specifically understand.

2. How to understand and leverage the customer purchase decision-making process?

3. How do you design your ad's using psychology for better ROAS?

4. What triggers customers to return to buy from your store and how to build the retention funnels?

Leveraging Whatsapp for Conversations and Conversions with Antony Chacko

DTC Drive — Fri, 26 Aug 2022 18:30:00 GMT

Whatsapp is changing the way DTC brands interact with consumers. We dwell about the same with Antony Chacko, Founder of Alphamarketer. An agency that helps DTC brands become profitable using conversational marketing.

Takeaways

1. How has WhatsApp marketing changed over the last 4 years?

2. What are current brands doing on WhatsApp and what are the gaps in their implementation?

3. Share a few proven examples of WhatsApp conversations that have helped build customer loyalty on WhatsApp.

4. Automated bots or manual service on WhatsApp? What part of customer journeys and situations do you need to deploy the right response to?

5. How does one handle scale through WhatsApp?

Host: Aashish Ramamurthy

Fueling your post-purchase customer engagement with Divya Shah

DTC Drive — Fri, 19 Aug 2022 18:30:00 GMT

The post-purchase experience is critical to driving customer loyalty, retention, and, by extension, a brand’s long-term success. Personalization, segmentation, building brand advocates, cross-sell or upsell products, and storytelling across all channels become some of the important aspects to build post-purchase customer engagement.

We deep dive into how DTC brands fuel these strategies with Divya Shah in this podcast.

Takeaways

How to go about building your personalization engine?

What kind of personalized messages should one send to their customers? What works and what doesn't work?

How do you drive storytelling in your post-purchase emails to your consumers and how impactful can you drive that campaign with your customers?

What sort of strategies that a DTC brand can adopt for building strong customer loyalty?

About Divya Shah

Divya Shah is a brand and content strategist; with industry experience of over 2 years. She has worked across 8+ industries. Some of them are D2C, SaaS, academia, perfumery, fintech, ed-tech, and many more.

Divya started her journey as a content creator on LinkedIn, building a community of over 50K+ followers in 1.5 years.

Building a great DTC brand with Vanshika Mehta

DTC Drive — Fri, 12 Aug 2022 18:30:00 GMT

Brands that build consumer trust through personalized and consistent experiences that make consumers' lives easier, focus on delivering with transparency and authentically tell their stories will likely continue to win with consumers.

We deep dive into this with Vanshika Mehta, Brand Strategy Consultant and Communications Strategist. Vanshika enables first-time and legacy D2C & Tech founders to create memorable brands through Brand Strategy, Storytelling, MarComms and Copywriting.

Takeaways

1. Why do D2C founders need to have a solid brand strategy framework?

2. The big debate - performance vs brand and which one to pay importance to in the early stages.

3. How to pitch your story with known frameworks that work?

4. How can your website convert or lose your customers?

5. How to create memorable packaging for your D2C brand?

About Vanshika Mehta

Born and raised in Dubai, graduated from Northeastern University in Boston in 2016, moved to India in 2018, quit her job in November 2019, and started my consultancy in 2020.

She has worked with D2C, SaaS, Tech (FinTech, EdTech, HealthTech, InsurTech, HRTech) and E-Commerce companies for the last two years.

Some brands she has worked with:

PayU, HROne, Souled Store, Saiyarti, HYPD, Swiggy, Benny's Bowl, DiscoverFIN, Airmeet, Mentza, Heads up for tails, CREEK, HeyCloudy, OriginsNutra, Divertica, Solethreads, Kaeros, Skill Prodigy, ShopWorx, Crater.Club

... and more!

Some achievements

Crossed 100K+ followers on Linkedin

Picked as Linkedin Top Voice, NextGen Creators amongst 20 creators

Accepted into the Linkedin Creator Program

Listed on the 'Top 30 Women in Content: The Ultimate List for 2022' by Pepper Content

Unlocking Repeat Revenue with Rohit Maheswaran Cofounder,Moda

DTC Drive — Fri, 05 Aug 2022 18:30:00 GMT

81% of Americans are set to buy from a DTC brand by 2023. However, a lot of DTC brands have been struggling with a huge rise in acquisition costs, unable to repeat their first customers and also faced with huge shipping. So how do they understand increasing their margins, what kind of growth strategies should they apply to get ahead in the market and also create an impact on the customer's lifestyle.

We deep dive into this with Rohit Maheswaran, Co-founder of Moda. A creative technologist with 15 years of experience in developing web and mobile applications for enterprises and consumers. More recently, he has been building data products for brands and enterprises that need "fuel" to grow their business.

His passion is using design, technology and data to create solutions that solve problems in a mobile-first and data-driven world. Currently runs Moda, a customer data and engagement platform designed for DTC brands.

Takeaways

Why is building a Repeat Revenue strategy important for DTC Brands?

Strategies for Repeat Revenue DTC brands should adopt.

Complexity involved in getting started on these strategies.

Automations DTC brands can leverage for Repeat Revenue.

Trailer Episode: Why DTC Drive podcast with Aashish Ramamurthy ?

DTC Drive — Fri, 29 Jul 2022 18:30:00 GMT

Hello and Welcome to the DTC Drive podcast hosted by Aashish Ramamurthy, Head Evangelist at Moda.

In this trailer. I shall be talking more about myself and why I am starting this podcast.

About me

I have been a community builder for 4+ years. Have actively built communities for Draper Startup House, a global backpacking chain of startup houses by legendary silicon valley investor, Tim Draper where I worked with early-stage entrepreneurs helping them to grow by building networking and growth initiatives.

I recently started my journey as a community builder for Moda. A full-blown growth automation platform for DTC brands that unlocks the power of your customer data to build memorable experiences across your DTC store both pre-purchase and post-purchase.

Why DTC Drive Podcast?

Direct-to-consumer (DTC) brands witnessed a surge in growth during the pandemic with behavioural shifts in consumer buying and online channels taking centre stage for promoting their products. However, challenges around scalability, repeat revenue, profit, and uniqueness remain for such brands to stay relevant in the long run.

The DTC segment is looking at a potential $100-billion addressable market by 2025, according to a report. So how can DTC brands aim to build well for new-age consumers? In what way can a brand be made loveable for consumers in the digital age?

I am kickstarting a community called “DTC Drive”. Our mission is to drive a DTC brand’s growth every step of the way through technology, knowledge, and building an ecosystem for core DTC Drivers.

As part of the knowledge track, I wanted to interact with DTC Drivers like founders, investors, strategists, marketers, agencies, and CROs to share insightful strategies, narratives, and impactful learnings from their experiences which will help shape the future of the industry.

Each episode will be short, informative, and entertaining with some real-world examples.

The speakers I will be talking to may be either folk who are drivers of technology, marketing, operations, or growth for DTC.

So yeah, If you want to be a speaker in this podcast or you want to partner or sponsor an episode sharing about your brand or product, feel free to reach me on Linkedin: Aashish Ramamurthy and would love to talk to you.

Look out for the first episode where I talk to Rohit Maheshwaran, Co-founder of Moda on how a DTC brand should go about unlocking their repeat revenue.

Coming soon, Stay Tuned.