We explore some of the most asked questions by wedding suppliers;

* Should you niche down?

* What are Kaveri’s best tips on taking that leap and doing what you really want to do?

* Why is it so important to say no?

* How do you show the online world who you really are and your business values?

* What really is a luxury brand?

It’s a rather juicy episode with lots of food for thought, especially if you are venturing into the luxury world of weddings and trying to find your niche.

Listen now to discover why saying NO will improve your business.

Thanks to Kaveri for joining me in such a fun conversation. I loved it.

Enjoy,Joanna x

PS- You can connect with Kaveri HERE

and Designer Events Inc HERE

I thought this was a really nice follow-up from my last episode when I talked about White Gallery and all the great things that they were doing and all the great people that I saw that were wholesaling their bridal wear.

And then it made me think of all the questions that I've been asked by people in the past about wholesaling, how to get into it, what to do and all the things that we should not be doing when we're considering wholesaling our bridal wear designs.

So some of you may be wholesaling already.

Some of you may not even be considering it, but are just interested.

And some of you may be actively looking to get into this field.

So this episode is for you.

In this episode I will lay out to you all the things to not do.

The top mistakes that I see bridal wholesalers doing regularly.

And I'm going to be using my experience from being a bridal retailer and also my experience of being a bridal wholesaler.

So I feel like I've got both sides of the story to tell you. So here we go…

Enjoy,

Joanna x

How are you? Today, I have a new episode of my podcast for you. In this episode I share with you my honest opinion of the new White Gallery London buying event.

Hit play to listen to my review of the new location and format of one of the biggest bridal buying events in the UK, plus the trends and themes I saw across the designs available for 2025 brides. There are a few that surprised me!

So get yourself a cup of coffee, get your sewing and listen to the full low down. Click the link above to listen.

As ever, let me know your thoughts by commenting below or drop me an email at hello@joannasouthwell.com

Hope you enjoy it!

Joanna xx

Whether it is a brand, styled shoot or editorial shoot, amazing images make a bridal business. In this podcast I discuss the different types of photoshoot available and the six benefits from participating in one. Here’s what I cover in this episode:

* What the different types of photoshoot used by bridal businesses are

* How to decide which is right for you

* How often to participate in a bridal photoshoot

* What you can do with the images you receive after a shoot

* How to get more content by utilising the shoot day and behind the scenes

* How to get your photos published even if you don’t pay for advertising

* How to use a photoshoot to strengthen your place in the wedding industry

* The story of my first ever bridal photoshoot

Listen to the episode full by clicking on the button at the top of this email.

Shownotes:

The How to Plan a Styled Shoot course is available on my website for a limited time price of £29

My Dubai Photoshoot in January 2024 has very limited availability. Please email me for more information.

Thank you for listening and I cannot wait to see your future photoshoots.

Joanna x

Hello and welcome to episode five of the Boss Your Bridal Brand Podcast.

So lovely to have you here with me.

So today I would like to talk to you all about niching. Niching your bridal business. What that actually means when people talk about it and how to do it and what the benefits are for you both financially, but also emotionally. How niching can benefit you and your business all around.

So I thought that I would do this following on from a Substack that I did all about of things that you need to avoid when going to Bridal Shows to buy wholesale stock. One of the things to avoid was buying stuff that is out of your niche for your shop and buying things because other people tell you that you should be having them in your store.

Now that could be because they think you should have something more commercial or that you should have something more alternative, something more fashion forward.

And I had so many people responding to me and saying, Oh my God, that always happens to me when I go to a bridal show. Or that always happens to me when I talk to wedding industry people who do something different than me and it really makes me think that I've done something wrong in niching my business.

And I was having conversations on Instagram and email regarding this. So I thought we could do a podcast episode on it and just debunk the whole thing.

So listen on to hear what niching is and how it can help your business.

Joanna x

Thank you for reading Boss Your Bridal Brand. This post is public so feel free to share it.

Welcome to this episode of the Boss Your Bridal Brand Podcast. So lovely to have you here with us. During this episode we will talk about something that I think is often the missing link in people’s bridal brands. Whether you are a wedding dress retailer, wedding dress designer or an accessories designer or maker something that is incredibly important is your brand photography. So today I would like to talk about how your brand can be represented in photography. I am not just talking about a headshot of your for your website, I am talking about capturing the essence of your business, your customer journey, your team and want makes you stand out from the rest of the wedding industry. 

During this episode we will cover what a brand shoot actually is, how it can benefit your business and how you can use it to increase your brand awareness and increase sales. 

My guest on this episode is the person I trust with all my branding photography, Sarah from Sarah Brookes Photography. Sarah has done my headshots, brand imagery for my bridal shop, she has done key collection shoots for Bowen Dryden and she continues to produce the most incredible fashion editorial and brand shoots for my clients and magazines that book me to create content for them and their readers. 

How to connect with Sarah after this podcast: https://www.instagram.com/sarahbrookesphotography/ https://sarahbrookesphotography.com/

I am delighted to share with you this episode of the Boss Your Bridal Brand Podcast. I am very lucky to be joined by Botanical Illustrator and Tastemaker, Charlotte Argyrou.

During the episode we discuss brand visibility, how to be yourself on social media, courage and creating content that makes you feel ‘cosy’. Charlotte shares her thoughts on competence v confidence and how a small following can be as impactful as a blue tick sized audience.

So put in your earphones and listen along to learn how Charlotte has carved a truly personal social media profile with an engaged audience that keeps on buying and recommending her.

To find out more about Charlotte visit her Instagram here.

Make sure you join the Charlotte Argyrou Creative Business Mentoring Facebook group too.

Building from Episode One and the importance of visibility for your bridal brand, in today’s podcast episode I want to talk to you about how to engage with your dream clients, online.

How you market yourself and your business in this busy wedding industry online starts with identifying who your dream client actually is. Listen as I lay out how to create an ideal client profile and what content you need to create to engage with them through out social media, your blog, websites and PR opportunities.

Please do leave a comment if you have a questions about anything you hear and if you enjoyed this episode I would be really grateful if you would share it with an industry friend.

Dream Wildly,

JOANNA XX

Brand visibility does not have to be scary, it does not mean over sharing your personal business, but it does means sharing the important parts of your brand to build trust with your potential customers. So listen on and tell me how you intent to get your business more visible.

The next episode will continue with more on visibility, so make sure you come back next week.

Until then,

Dream Wildly,

JOANNA XX

Hope you are well. Something a little different from me this week, it’s my new podcast! And this time it is a little introduction to me and what I do. As we have had a lot of new people in this community, I wanted to take this opportunity to introduce myself and tell you a bit of my background.

So here it is, hope you enjoy it and I will be back with a new episode all about the importance of getting visible. Find out what that means and why it helps you connect with your ideal clients.

So hope you enjoy the episode. I would love to hear your thoughts. Please do comment below.

And make sure you subscribe to get every bit of Boss Your Bridal Brand content send straight to your inbox.

Until next time,

Dream Wildly,

JOANNA xx