Trent isn’t just a numbers guy; he’s helping steer a company that’s been around for a staggering 142 years. We dive into what it’s like to maintain a family legacy that is now entering its 5th generation—a feat that less than 1% of family businesses ever achieve! 🚀

In this episode, we discuss:

* The 142-Year Legacy: How Grand Rapids Label evolved from printing Harry Houdini posters to becoming a leader in durable automotive and food-safe labels. 🏷️

* Durable vs. Disposable: The fascinating world of labels that have to survive under a car hood or on a plane wing. 🏎️✈️

* Direct Food Contact: The science and certifications behind those ice cream cone sleeves you take for granted. 🍦

* AI & The Future of MIS: Trent shares their journey of moving from a 40-year-old homegrown system to implementing Serm and exploring AI for forecasting and EDI mapping. 🤖

* The Grand Rapids Scene: Why you need to visit The Elbow Room for the best bar burger in town if you ever find yourself in Michigan. 🍔🍻

Trent’s background in finance and operations brings a unique perspective to the “grit” required to stay independent and innovative in an era of massive consolidation.

Connect with us!

* Guest: Trent Bremer, Grand Rapids Label

* Host: Adam Peek

* LinkedIn: www.linkedin.com/in/adampeek

* TikTok: @thelabelking 👑

Don’t forget to Like, Subscribe, and leave a review! ✨

I’m joined by a repeat guest, the brilliant Manya Rubinstein, CEO of Isco Spirits and Providence Distilling. If you missed our first conversation back in 2024, go check out Episode 295. But today, we’re talking about Isco’s “naughty little sibling” brand.

🎧 Episode Summary

Manya joins me from Rhode Island to pull the curtain back on one of the most playful (and provocative) launches in the spirits world. We talk about how Big Dick’s went from a riff-session joke to a high-quality, real-ingredient bourbon that’s taking over the golf courses and bars of New England.

We dive into the “dualism” of running a serious, sustainability-focused company like Isco while also making room for a brand that just wants to make people laugh. From “fruit-style” stickers on real bananas to the challenges of shipping alcohol to Utah, this episode is a reminder that business is better when you don’t take yourself too seriously.

🔥 Key Takeaways

* Humor as Community Building: Why a “naughty” brand name is actually a great way to build community and spark joy in a serious world.

* The “Short-Circuit” Quality: Even with a funny name, the product comes first. Manya explains why using real, less-processed ingredients makes a “silly” drink taste incredible.

* The Americana Aesthetic: A look at the 1950s Americana branding and the creative collaboration with designer Kiki Schulo.

* Marketing Outside the Box: How they are using everything from 6-inch banana stickers to QR codes to drive brand engagement.

🍌 The Product Breakdown

* The Liquid: A banana-flavored bourbon whiskey that is “silly delicious” and smooth enough to drink straight or in an Old Fashioned.

* The Sizes: We look at the 100ml “nip” and the upcoming 1-liter bar launch.

* The Laugh Factor: The power of pulling a bottle of “Big Dick’s” out of your pocket on the 9th hole.

🔗 Connect with Manya and Big Dick’s

* Manya’s LinkedIn: https://www.linkedin.com/in/manyakay/

* Website: www.bigdicksbanana.com

* Instagram: @bigdicksbanana

Are you a “The Label King” regular? Make sure to follow me on LinkedIn at www.linkedin.com/in/adampeek and catch the highlights on TikTok @thelabelking.

Enjoy the episode!

🧀 Beyond the Dieline Ep. 2: From Pharma Sales to Syrian Cheese Pioneer

What happens when a global pandemic shuts down your career in pharmaceutical sales? If you’re Benita Kasbo, you don’t just pivot—you preserve a culture.

In this episode of Beyond the Dieline, Tom Seymour sits down with the founder of Kasbo’s Market to discuss the “grit” required to introduce an entirely new category to the American dairy aisle.

💡 The Big Takeaways:

* The Power of the Pivot: Benita moved from a 15-year career in pharma to launching a CPG brand during the 2020 lockdowns.

* The Secret Ingredient: Ever heard of Mahlab? It’s a spice made from the pits of St. Lucy cherry trees, giving Syrian cheese its nutty, aromatic signature. Benita is currently working with Cornell University to see if these trees can be grown right here in New York.

* Retail Reality Check: Benita shares why being “your own biggest fan” is a requirement, not an option, when you’re pitching to buyers who have never heard of your product category.

* The “Chobani” Blueprint: Just as Hamdi Ulukaya transformed the yogurt aisle with Greek yogurt, Benita is on a mission to move Middle Eastern cuisine beyond the “Mediterranean” label and into its own authentic spotlight.

🕒 Key Moments:

* [04:45] – The transition from sampling medicine to sampling cheese.

* [09:20] – What exactly is Mahlab, and why is it a game-changer for flavor profiles?

* [22:15] – The “9 No’s for every 1 Yes” mentality in CPG sales.

* [38:40] – Finding a spice supplier in Lebanon via TikTok (yes, really!).

Here are the highlights and key takeaways from our conversation:

🎙️ Key Takeaways from the CERM On-Site Session

* Why CERM? It wasn’t about the sales pitch. It was about the roadmap. Most fast-growing, successful label companies in the US are using CERM, and their testimonials spoke louder than any brochure.

* The “Why” Matters: Implementing a new system is hard. Esteban was transparent from day one that it would take longer than I thought—and he was right! But understanding the “why”—having a single source of truth for estimating, production, and scheduling—makes the heavy lift worth it.

* Automation vs. “People-ing”: We want computers to compute so people can people. By automating invoicing, pre-press, and material tracking, we free up our team to focus on complex decision-making and interpersonal communication—the things humans are actually good at.

* The Power of On-Site Support: Shoutout to Dean from CERM. Having an expert physically in the building to help “break things” now so we can fix them before they matter is a game-changer. It compresses 8 weeks of back-and-forth emails into one productive week.

* Fall in Love with the Problem: My dad always told me: “Fall in love with your customer’s problems, not your company’s solutions.” That’s the driving force at Label King—using CERM to solve real-world bottlenecks like lead times and data transparency.

🔗 Connect with the Guest

* Esteban Garcia: LinkedIn Profile

* CERM: www.cerm.net

👑 Connect with The Label King

* LinkedIn: Adam Peek

* TikTok: @thelabelking

* Email: apeek@thelabelking.com

This wasn’t just a conversation about spirits; it was a masterclass in how brand story, heritage, and “un-compromised” design come together to create something truly rare—or as they say in Spanish, a Perro Verde.

🎧 Episode Summary

In our first-ever bilingual episode, we bridge the gap between the traditional palenques of Oaxaca and the luxury spirit market in the U.S. Juan and Mariana share their journey from the worlds of CPG and high fashion to the mountains of Mexico, where they discovered a 120-year-old family legacy and decided to bring a smoother, more approachable mezcal to the world.

We dive deep into the tension between “rustic” tradition and “pristine” production, and how every single element of their packaging—from the 3D-printed glass to the raw wood stoppers—was a conscious decision to respect the planet while honoring the liquid inside.

🚀 Key Takeaways

* The Meaning of Perro Verde: Why being a “Green Dog” is the ultimate compliment for a unique brand.

* Design Without Compromise: Mariana’s journey in creating luxury packaging that remains sustainable and “short-circuit” produced entirely in Mexico.

* The “Rustic” vs. “Premium” Balance: How Perro Verde uses innovation in distillation to create a smooth sipping experience without losing the smoky heart of traditional mezcal.

* The Power of Narrative: Why packaging is the primary storyteller for a brand before the bottle is even opened.

📦 Packaging Highlights

* Tactile Storytelling: The debossed logos and unique textures on the rigid board box.

* Innovation in Glass: A look at the 3D-printed branding directly on the bottle—eliminating labels and adding a premium, permanent feel.

* The Scent of Tradition: Evelio’s obsession with the “charred wood” aroma of the raw stopper (seriously, he wants to wear it as a fragrance).

🔗 Connect with Perro Verde

* Website: www.perroverdemezcal.com

* Instagram: @perroverdemezcal

Love this episode? If you’re a packaging nerd or a brand builder, make sure to follow me on LinkedIn at www.linkedin.com/in/adampeek and catch the highlights on TikTok @thelabelking.

I just had a total “fanboy” moment listening back to this conversation between my good friend Tom Seymour and the absolute powerhouse that is Jessica Kwong. If you aren’t following Jessica yet, fix that immediately. She’s a Cornell food scientist turned founder who is literally redefining what’s possible in the CPG space with Jack & Friends Jerky and Moka Energy.

Tom and Jessica go deep on the “behind the scenes” of the founder journey—the stuff that isn’t always pretty but is totally necessary.

Check out the show notes below for the highlights!

Episode Highlights: Beyond the Dieline with Jessica Kwong

The Origin Story: From Food Science to Founder

Jessica didn’t just wake up and decide to make jerky. Her journey started at Cornell University, where she led product development teams and entered national competitions. The inspiration for Jack & Friends actually came from a personal place: her father developed severe food allergies later in life.

“I saw firsthand how difficult it was for him to essentially upend his whole lifestyle... I wanted to make his life easier and find a solution for him.” — Jessica Kwong

The “Unfiltered” Founder Reality

One of the most refreshing parts of this episode is the honesty about the early days. Jessica talks about:

* The 3 AM Kitchen Shifts: Working the most affordable (and most exhausting) shifts in commercial kitchens to bootstrap the brand.

* DIY Design Woes: Designing her first packaging in Photoshop, only to realize (at 2 AM!) that professional packaging requires vector artwork in Illustrator.

* The NYT “High-Low”: Getting featured in the New York Times was a massive win, but it also meant hand-packing orders for four straight weeks to meet the demand.

Packaging & Partnerships: The Secret Sauce

As a packaging guy, I loved hearing Jessica talk about her refresh with Wagon Design Studio. She emphasizes the importance of custom-printed packaging from the start.

* Pro Tip: Don’t be the “most expensive label applicator” by doing it all yourself. Custom printing looks more professional and saves you time to work on your business, not in it.

* The Power of “My Bad”: In manufacturing, things will go wrong. Jessica and Tom discuss how the best partners are the ones who own their mistakes and work to fix them immediately, rather than “ducking and covering”.

What’s Next? Moka Energy

Jessica isn’t stopping at jerky. She’s also a co-founder of Moka Energy, applying everything she learned from Jack & Friends to a new category. It’s a testament to the power of a “village” of proven operators coming together to build something great.

Connect with Jessica & Tom

* Jack & Friends: jackandfriendsjerky.com

* Moka Energy: mokaenergy.com

* Tom Seymour: Follow him on LinkedIn for more Beyond the Dieline episodes!

* Jessica Kwon: Connect on LinkedIn

Want more content like this? Make sure you’re following me on LinkedIn and over on TikTok @thelabelking.

What is going on, everybody! Welcome back to the People of Packaging. Today, we’re digging into the weeds of one of the biggest stories in the industry right now: the Multi-Color Corporation (MCC) Chapter 11 filing.

Last week, I made a post that stirred up a bit of a hornet’s nest. I got a lot of “Adam, you didn’t do your research” comments regarding what a “prepackaged” bankruptcy actually is. Well, friends, I did the research. I went through the 241-page court filing on my own and used AI to help as well. Both resources are listed below.

In this episode, we’re breaking down the macroeconomics, the management “Project Optimus” strategy, and the real reason why the global leader in prime labels is currently navigating a restructuring.

I state this in the episode, I 100% THINK OUR INDUSTRY IS BETTER WITH A SOLID AND GROWING MCC. The people at the company are great (at least the one’s I know) and we are better when the big companies are thriving. Period. Full Stop.

🕒 Key Timestamps:

* 00:00 – Welcome to the show! Big week with the launch of “Beyond the Dieline” with Tom Seymour.

* 02:30 – Addressing the comments: What exactly is a “Prepackaged” Chapter 11? (hint, it’s Chapter 11 bankruptcy…the same thing essentially)

* 05:00 – The Data: Breaking down the 241-page filing from Garrett Gabel (Chief Restructuring Officer).

* 10:15 – Macroeconomics: Inflation, raw material constraints, and the “COVID boom” hangover.

* 18:00 – Project Optimus: MCC’s plan to fix operational inefficiencies and bolster customer loyalty.

* 25:40 – The Debt Problem: Converting $4 billion in debt to equity.

* 35:00 – Advice for Customers: Why you need to know your vendors’ financial health.

📝 Key Takeaways:

* It’s Not Just “Business as Usual”: Despite the rhetoric, having a Chief Restructuring Officer means significant changes are happening internally.

* The Revenue Drop: MCC saw a 14% decrease in revenue from 2022 through year-end 2025.

* Project Optimus: A holistic transformation plan intended to fix metrics like OTIF (On-Time In-Full), which had dropped significantly.

* Customer Attrition: The long onboarding cycles in prime labels (12-24 months) mean that once you lose a customer, it takes a long time to get them back.

🔗 Resources Mentioned:

* Official Court Filing: Download the full PDF here.

* Case Summary: Detailed breakdown via Bondoro.com.

* Connect with Adam: www.linkedin.com/in/adampeek

* Follow on TikTok: @thelabelking

In this episode, host Adam Peek takes us on a deep dive into his new book, Sales Exegesis: A Pastor’s Journey into Packaging Sales. Drawing from his unique background as a pastor and his decade-plus career in the packaging industry, Adam explores why so many sales professionals feel disconnected from their work and how to find dignity and integrity in the sales process.

Key Discussion Points:

* The Dignity of Sales: Adam discusses how the “manipulative salesperson” stereotype has stripped the dignity from the profession. He shares his passion for helping others rediscover that dignity and find wholeness in their roles.

* Integration of Self: Learn how Adam bridged the gap between his personal life as a father and pastor and his professional life in sales, finding that he could be his whole self in every environment.

* Exegesis vs. Eisegesis in Sales: * Eisegesis: Sales driven by emotional fear and subjective assumptions (e.g., “They won’t want to talk to me” or “Our prices are too high”).

* Exegesis: Sales rooted in objective truth and observable data. Adam explains the importance of starting with facts about the prospect and their business before making interpretations.

* The Power of Objective Truth: Discover a practical process for gathering “observable facts” about your prospects to build a solid foundation for your sales strategy, free from “head trash” and self-defeating talk.

Memorable Quotes:

“Integrity comes from the word ‘integer,’ which means to be whole. I wanted to be whole in my job—to bring my full self as a father, husband, and pastor into my sales work.”

“When you root your sales process in objective truth rather than emotional fear, you’re on a much firmer path to success.”

Resources Mentioned:

* Buy the Book: www.salesexegesis.com

* Connect with Adam Peek on LinkedIn: Adam Peek

* Learn more about Label King: www.labelking.com

Host: Adam Peek

Episode Overview

In this intro to Tom Seymour, new host of the “Beyond the Die Line” series, Adam Peek sits down with Tom Seymour to discuss the human side of the packaging industry. Tom shares his journey from a “C-student” football player to a certified packaging professional, his philosophy on servant leadership, and the exciting launch of his new venture, Moka Energy.

Key Takeaways

* The Power of Partnership: Tom emphasizes that 75% of his day involves solving problems that have nothing to do with packaging. By focusing on the total supply chain and being a true partner, the packaging opportunities naturally follow.

* Servant Leadership: The core of Tom’s career is a love for people and problem-solving. He discusses the “law of the universe”—that doing good things for others without expectation leads to long-term success.

* The Science of Packaging: Beyond the business relationships, Tom nerdily dives into the “polymer science” behind flexible packaging, explaining why different foods require specific barrier levels and respiration rates.

* Material Agnosticism: A balanced look at the sustainability debate (Paper vs. Plastic) and the importance of using data and science rather than public opinion to make environmental decisions.

* Entrepreneurial Spirit: Tom details his 2-year journey to launch Moka Energy, a “portable cup of coffee” in the form of a whole-bean coffee bar.

Featured in this Episode

* Bison Bag: A family-based flexible packaging converter located in the Buffalo, NY area.

* Moka Energy: Tom’s new company featuring clean-label, vegan, and gluten-free coffee bars.

* IoPP (Institute of Packaging Professionals): Where Tom and Adam first connected.

* SUNY Brockport: Tom’s alma mater and the place where he transformed his academic career.

Links & Resources

* Visit Moka Energy: www.mokaenergy.com

* Connect with Tom Seymour on LinkedIn: Tom Seymour, CPP

* Bison Bag Official Site: www.bisonbag.com

Notable Quotes

“Our motto is: Your success is our success. But that’s not just based on packaging.” — Tom Seymour

“Time is socialist. Everybody has the same amount... it’s about who can lean into the value of that time.” — Adam Peek

In this episode of The People of Packaging, host Adam Peek sits down with Lauren Miller, co-founder of Wims!, to discuss their innovative approach to beverage packaging and the cannabis industry. Lauren shares the fascinating story of Wims!, from its family roots in North Carolina to its unique portable packaging solution.

One note, they discuss an amazing Dry January advent calendar since this was recorded in November…it’s not too late to get one! www.wims.world

Inside the Episode:

* The Origins of Wims!: Wims! is a family-owned business co-founded by Lauren and her father, Ken. The journey began in 2016 with a passion for CBD and industrial hemp farming in rural North Carolina.

* The Shift to THC Beverages: During the pandemic, Lauren discovered the appeal of low-dose THC seltzers as an alternative to alcohol, which offered relaxation without the morning-after hangover.

* A Portable Solution: Recognizing the inconvenience of traditional canned beverages for on-the-go social situations, Lauren and her father developed a hyper-portable THC liquid concentrate.

* Innovative Packaging: Wims! features a unique “Snap, Squeeze, Stir” packet. This single-use, pre-portioned concentrate can be easily snapped and mixed into any drink, providing a seamless and discreet way to enjoy low-dose THC.

* The Wims! Experience: The product’s design focuses on user experience and social acceptability, offering a consistent and manageable dosage that complements existing drinking habits.

* Sustainability and Future Outlook: Lauren discusses the industry’s shift toward more sustainable practices, such as reducing the environmental impact of shipping liquid-heavy beverages.

Connect with Wims!:

Visit their website at wims.world to learn more and explore their current product offerings, including variety packs and their festive advent-style calendar for dry January!

Sabrina Clebnik isn’t just baking brownies; she’s re-engineering the entire consumer experience in the cannabis space. In this episode, we dive into how she turned a college pivot into Clebby’s, a brand that’s solving the two biggest headaches in edibles: predictability and shelf-life.

🛠 The “A-Ha” Moment: The Kit Strategy

Sabrina realized that shipping fresh-baked edibles is a logistical nightmare (mold, staleness, regulations—oh my!). Her solution? Don’t ship the brownie; ship the kit.

* The Secret Sauce: By separating the non-infused mix from the infused oil, Clebby’s bypasses the “shelf-stable edible” taste problem.

📦 Packaging Nerd-Out: High Intention, High Style

We spend a lot of time on the look because Sabrina didn’t just grab stock bottles and slap a label on them.

* Modern Retro: The design is inspired by 1950s neon diners. Note the “three light” lines that carry through from the bottle neck to the box.

* The Square Bottle: Chosen intentionally for premium shelf presence and to make applying compliance labels easier for her team. (Flat surfaces = happy production lines!)

* The “Glue Flap” Innovation: Sabrina showed off a custom corrugated insert with a built-in “arm” that locks the glass bottle into place, ensuring it survives the USPS “kick test.”

🎓 Educating the “Canna-Curious”

Packaging isn’t just a container; it’s a teacher.

* Clebby’s uses QR codes prominently to link users to a Dosage Calculator.

* Transparency over everything: Sabrina advocates for over-compliance, providing more warnings and lab-test access than required to build trust with a skeptical consumer.

We’re diving deep into the massive “chasm” that exists between legacy packaging manufacturers and the modern brands who need them. If you’ve ever felt like procurement is a slow-moving dinosaur, this episode is for you. Jamie is building a platform that doesn’t just match brands with suppliers—it uses AI to fix the broken behaviors that have been holding our industry back for decades.

🎧 In this episode, we talk about:

* The Procurement Pain Point: Why traditional sourcing (think: trade show handshakes and “Contact Us” forms) is high-risk and slow.

* The “Digital Mindset”: It’s not just about buying a digital press; it’s about mirroring the B2C buying habits we use in our everyday lives.

* Forced Innovation: How government regulations (EPR, tariffs, etc.) and consumer inflation are creating a “perfect storm” that forces brands to diversify their supply chains.

* Laibl in Action: A live demo of how AI matches brands with over 4,000 pre-vetted North American suppliers in minutes, not months.

* Outcome as a Service: Why Jamie’s model of only getting paid when a transaction happens is a game-changer for building trust in the packaging community.

🔗 Connect with Jamie and Laibl:

* Website: laibl.co

* LinkedIn: Jamie Lo

🚀 Join the Community:

If you’re a brand looking for the fastest way to source packaging, or a supplier ready to prove your excellence, go check out Laibl. And as always, let’s keep that same energy—packaging is the front line of your brand, so let’s treat it that way!

🤖 AI, “Augmented Intuition,” and the Future of Packaging w/ Xavier Joseph

Hello everybody! Welcome to another episode of the People of Packaging Podcast, coming to you live from the Label Kingdom! 🦆👑

Today, we are doing something a little different. Instead of just talking shop, we are tackling the Top Questions Asked on Google about AI and Packaging.

To help me answer these, I’m joined by a true heavyweight in the industry: Xavier Joseph, the VP of Global Marketing, Innovation, and Business Development at Aptar Beauty. Xavier joins us from just outside of Paris, bringing over 25 years of experience from giants like L’Oréal and Beiersdorf (Nivea).

We dive deep into how Artificial Intelligence is shifting the industry from a “world of constraints” to a “world of possibilities.” Plus, we discuss why my Duolingo French lessons failed miserably.

🎧 In This Episode, We Discuss:

* Sustainability via Simulation: How AI is simulating raw material interactions to save time, reduce physical waste, and predict mechanical properties before a single mold is cast.

* “Augmented Intuition”: Xavier’s brilliant concept of balancing AI’s generative power with human sensitivity and creativity. AI should be part of the brainstorming team, not the leader of it.

* The Engine vs. The Shell: How Aptar standardizes the “engine” (the pump mechanics) while using generative AI to endlessly customize the “shell” (the outer aesthetics) for brands.

* The Risks of AI: Why “Garbage In, Garbage Out” applies to packaging data, and the massive risk of IP leakage when using public AI models for confidential product launches.

* De-Risking the Launch: How Aptar uses AI models to predict pump and formula compatibility (viscosity, rheology) to cut down physical testing from 10 pumps to 2.

💡 Quotable Moments:

* “I wish I would have known that packaging is a world of possibilities instead of a world of constraints.” — Xavier Joseph

* “Make AI agents part of the brainstorming team, but don’t let them take control of the whole consumer experience.” — Xavier Joseph

* “Imagine 3D printing a bottle based on the contour of a user’s face... that’s where AI meets customization.” — Adam Peek

🔗 Connect & Learn More:

* Connect with Xavier on LinkedIn: Xavier Joseph

* Check out Aptar Beauty: www.aptar.com

* Connect with Adam (The Label King): www.linkedin.com/in/adampeek

* Follow me on TikTok: @thelabelking

If you enjoyed this episode, please hit subscribe and leave us a review! And remember to keep your AI protected and your intuition augmented!

In this episode, I’m pulling back the curtain on how this book actually came to be. I’m a verbal processor (you guys know I talk better than I type), so I’m sharing the unique process I used to get these thoughts out of my head and onto paper involving 14 years of LinkedIn content, voice memos during my commute to Label King, and training an AI ghostwriter to help structure my “pastor brain” for a sales world.

We’re talking about building your sales strategy (and life!) on a foundation of observable, objective truth, not lies. Whether you’re in packaging, printing, or just trying to navigate life and parenting, this process of Observation, Interpretation, Correlation, and Application is for you.

Grab a copy, leave a review, and let’s get real about sales.

Key Topics & Takeaways:

* What is Exegesis? Breaking down the sermon-prep process I used as a pastor and how it applies perfectly to modern sales (and even parenting!).

* Truth Over Hype: Why we need to stop lying to ourselves and our prospects, and start operating from a foundation of observable facts.

* The “AI Ghostwriter” Method: How I used voice memos during my 30-minute commute and decades of social content to write a book without sitting at a keyboard for months.

* The Cover Story: The hidden meaning behind the Vanilla Ice (”Ice-egesis”) vs. DMX (”X-egesis”) graphics on the cover.

* Who is this for? It’s not just a sales manual; it’s a tangible guide for anyone looking to build credibility and solve problems authentically.

Mentioned Resources:

* Book: Sales Exegesis: A Pastor’s Journey into Packaging Sales (Available on Amazon in Kindle & Print!)

* Company: Label King

Connect with Adam:

* LinkedIn: Adam Peek

* TikTok: @thelabelking

* Podcast: People of Packaging

If you pick up a copy, it would mean the world to me if you left a review. Let me know what you think!

If you’re in the packaging space, this is the kind of game-changing innovation you need to be paying attention to. It hits the trifecta: Performance, Planet, and Policy.

Here’s a breakdown of what we discussed and why Lactips is a company to watch:

🎙️ Episode Highlight: Raging Against the Microplastic Machine with Lactips

Clara and Benoît joined us from the Southeast of France to dive into their mission to clean up the packaging industry. They’re not just creating a ‘better’ plastic—they’re offering a natural, protein-based alternative that completely dissolves and leaves behind zero microplastics.

🥛 The Science Behind the Solution

* The Origin Story: Lactips was founded by Frédéric Prochazka, a researcher who investigated the potential of bio-based materials. He discovered that Casein, one of the main milk proteins, was an ideal base.

* The Raw Material: They produce a raw material (pellets) that manufacturers can use to create films, coatings, and small injection-molded parts.

* The Key Differentiator: Water-Solubility. This isn’t just “biodegradable” in a perfect industrial composter. Their material is fully biodegradable in all environments and, crucially, is water-soluble.

♻️ Solving Real Packaging Problems

* Food Contact: This material is food-contact safe, providing both grease barrier and sealability to paper products.

* The Cookie Box Problem: Think about that plastic film on a typical cookie box—or worse, a box where the fat seeps right through! Lactips offers a plastic-free barrier solution for dry and fatty products (like those beloved cookies, cereal bars, or even teabags).

* Improving Recycling: Since the material dissolves during the re-pulping phase of paper recycling, it acts as a recycling facilitator, leading to significantly higher fiber recovery compared to traditional polyethylenes (PE). This makes the end product fully recyclable in the paper stream.

🌍 The Global Push for Sustainable Materials

* Regulations are Driving Change: We discussed how regulations like the Single-Use Plastics (SUP) Directive and the upcoming PPWR in the EU are creating an economic incentive for brands to seek alternatives to plastic.

* Cost & Competition: While Lactips might be a higher-cost material than traditional plastics initially, new taxes and mandates (like the UK Plastics Tax or various EPR laws) will increasingly create a cost-competitive delta, making advanced solutions like Lactips the smart business choice.

* Collective Awareness: Consumer and industry knowledge about microplastic pollution is at an all-time high, pushing brands toward visibly and verifiably sustainable solutions.

💡 Actionable Takeaways for the #PeopleOfPackaging

* Stop Fighting the Fat, Start Dissolving the Plastic: If you’re designing packaging for dry/fatty food products and are struggling with plastic barriers for grease/seal, look into water-soluble protein-based solutions like Lactips.

* Follow the Regulations: What starts in the EU often comes to the US. Proactively investing in non-plastic alternatives now will help you future-proof your product against incoming EPR mandates and plastics taxes, potentially turning a regulatory cost into a competitive marketing advantage.

* Connect with the Innovators: The Lactips team is ready to talk about your specific challenges.

🔗 How to Connect with Lactips

* Website: Head over to www.lactips.com and hit the “Contact” form—they are a small team and promise a quick response!

* LinkedIn: Search for Lactips and give them a follow. You can also connect directly with Clara and Benoît.

Thanks again to Clara and Benoît for sharing their incredible vision and technology. Let’s keep working to make the packaging world cleaner, smarter, and more sustainable!

I’m Adam Peek, and you’ve been listening to the People of Packaging Podcast.

In this must-listen episode, The Label King, Adam Peek, welcomes Tom Stone, Senior Packaging Development Controller at Bakkavor, one of the world’s largest fresh prepared food manufacturers.

The conversation pivots from the emotional narrative of sustainability to the objective data required for real-world change. Tom shares insights from the UK, which is ahead of the curve on legislation like the Plastics Tax and EPR, and explains how global businesses are navigating the challenges of food waste, material science, and future-proofing their brands against constantly changing regulations.

This is critical listening for anyone in the CPG, fresh food, or packaging development industries, especially those who need to understand how UK/EU lessons apply to the evolving US market.

🔑 Key Takeaways You Will Learn

* The Big Picture on Food Waste: Why food spoilage is arguably a greater environmental problem than many packaging choices, and how the industry must balance consumer demands with the reality of shelf-life extension.

* UK’s Legislative Head Start: A breakdown of the impact of the UK’s Plastic Tax and the upcoming Extended Producer Responsibility (EPR) scheme, and how this is forcing a methodological, data-driven approach to packaging development.

* The Future-Proofing Strategy: How Bakkavor uses a holistic assessment process—analyzing material, production, transit, and disposal—to create packaging formats that are aesthetically pleasing without compromising recyclability or increasing food waste.

* Data Over Dogma: Why packaging developers must be brutally honest and transparent about the pros and cons of any material switch to ensure the business makes a decision based on objective data, not just public opinion.

* US Market Application: How global learning can be applied to the US market, where EPR is taking hold state-by-state, and why this is an opportunity to elevate the aesthetics of US retail packaging.

🔗 Connect With Our Guest

Tom Stone

* LinkedIn: Link

👑 Connect With Your Host

Adam Peek

* LinkedIn: linkedin.com/in/adampeek

* TikTok: @thelabelking

🎙️ From a Traumatic Brain Injury to a Brand That Changes Lives: The Hippy Feet Story with Michael Mader

I am SO fired up for this episode. This is why I do this podcast.

I’m talking to Michael Mader, the founder of Hippy Feet. I first connected with Michael when I needed custom socks for the Label King grand opening, and his team absolutely crushed it. He, the founder, jumped on a call with me personally to make it happen.

But the story behind why this company exists... man, it’s on another level.

This isn’t just some slick marketing. Michael’s “why” is 100% real. We get into the whole thing, from his life-changing accident to the sourcing struggles of finding American-made manufacturers, and why a “buy one, give one” model wasn’t enough.

Find the Brand:

* Website: hippyfeet.com

* The Custom Sock Form: hippyfeet.com/pages/custom-socks-and-knitwear

💥 The “Why”: A Support System in Sock Form

This is the core of the whole conversation. This is not a brand built to just sell socks; it’s a brand built to be the support system that so many people lack.

* The Accident: During his senior year of college, Michael suffered a traumatic brain injury (TBI) after a skateboarding accident. He fractured his orbital bone and his skull, leaving him bedridden for a month.

* The Support System: His friends and family rallied. They paid his rent, bought his groceries, and literally got him back on his feet.

* The “Aha!” Moment: Michael realized that without that support system, homelessness would have been his “most likely outcome”. He felt this was incredibly unfair and wanted to build a business that could act as that support system for others.

📈 The Mission & The Pivot (This is so smart)

I love this part. Michael didn’t just stick with an easy, marketable mission. He listened and adapted to make a real-world difference.

* Phase 1 (2016): The company launched with a “buy one, give one” sock donation model, similar to Toms or Bombas.

* The Problem: While doing street outreach, Michael realized he was giving socks to the same people every week. He was treating a symptom, not the underlying cause. As he says, “You can give somebody... millions of pairs of socks, and unfortunately, they are not going to be able to use that as a tool to get out of homelessness.”

* Phase 2 (2018): They pivoted to an employment program. They hired homeless youth (ages 16-24) to run their entire warehouse—fulfillment, packaging, screen printing, embroidery, all of it.

* Phase 3 (2022): They analyzed the program and found that less than 7% of the youth were finding self-sufficiency. Why? Because they were bouncing between 5-6 different nonprofits to get all their needs met (a job here, housing there, mental health counseling somewhere else).

* The Current Mission: Today, Hippy Feet donates 50% of its profits to “one-stop-shop” charities that provide all those services—housing, healthcare, education, and employment—under one roof.

* The Impact: They’ve generated over $200,000 in total impact (through wages and donations) since 2016. Let’s go!

📦 The Product & Packaging Angle

We get into the fact that you can have the greatest mission in the world, but if your product sucks, you’re not going to be in business long.

* “Buy Once, Cry Once”: Michael lives by this. He’s passionate about making high-quality products that are meant to last, not cheap junk that ends up in a landfill.

* Real Sustainability: It’s not just about the process; it’s about the lifespan. A product that falls apart in a year isn’t sustainable, no matter what it’s made of.

* American-Made Sourcing: This was a non-negotiable. Michael tells a wild story about trying to find a US manufacturer. The industry is built for massive accounts (think Walmart or the US Military) that don’t want to stop production for a college kid with a startup.

* The Banging-on-the-Door Strategy: After getting hung up on 30+ times, he bought a plane ticket, flew to North Carolina, showed up at a mill, and basically said, “I am not leaving until you make my socks.” And it worked. That’s passion.

🔥 DON’T MISS THIS!

Michael is incredibly stoked about their new line of 100% ultrafine Merino wool sweaters sourced from Italy, dropping in November. He’s also (rightfully) obsessed with his Merino wool hiking socks.

And he gave us a deal. This is unreal.

DEAL: If you’re looking for custom socks for your company, event, or sports team, go to hippyfeet.com, fill out the custom inquiry form, and mention the LABEL KING podcast. Michael will give you 15% OFF your first custom order!

Seriously, go support this brand. This is what it’s all about.

Man, I am SO stoked for this episode. This is why I do this podcast.

I’m talking with the amazing Gina Ho, who co-founded Hawaiian Soda Co. with her husband, Caesar. And let me tell you, this isn't just another craft soda. The story behind this brand is incredible.

They’re on a mission to bring back the real history of soda in Hawai'i—back when it was made with real fruit juice and natural cane sugar, not the high-fructose "dirty word" we think of today. Their "why" runs deep in the family, and it’s led to this amazing product that is exploding.

We get into the whole journey, from a kitchen idea in 2020 to scaling to the mainland, and OF COURSE, we do a deep dive on the packaging.

Find the Brand:

Website: hawaiiansodaco.com

Instagram: @HawaiianSodaCo

Where to Buy: Check their site, find them at World Market, or get it shipped from HouseofManaUp.com!

🌴 Key Takeaways:

The "Dirty Word": We talked about how "soda" has become a negative term. But Hawaiian Soda Co. is flipping that by going back to the roots—like Gina's husband's family, who used to mix fresh juice with soda water.

Real Ingredients (No, Really): This isn't "hint of fruit." We're talking 40-50% real fruit juice in every can. There's NO added sugar, and it's all-natural and caffeine-free.

The Mission: "Paradise in every sip." They are 100% delivering on this promise.

INSANE Growth: This is wild. They went from that kitchen idea in 2020 to launching with a major retailer in July 2023. In just over two years, they've scaled to over 1,500 doors and 6,000 points of distribution. That is serious speed.

The Pronunciation: Big takeaway for me! I finally learned how to say it correctly: Hah-vy-ee. (Gina was super gracious about my "Aloha" intro... 😅)

📦 Packaging Deep Dive: The Sleek Can Strategy

You know this is my favorite part. I am obsessed with their packaging strategy.

The 12oz Sleek Can: This was 100% intentional. Gina said when they looked at the local market, everyone was using the same standard can.

Differentiation > Operation: They chose to make it operationally harder on themselves (they have to bring the sleek cans in from out-of-state) just so they would look completely different on the shelf. That’s how you win.

Sleeves to Print: They started with shrink sleeves (the classic startup move!) and are now big enough to be transitioning to direct-print cans. We love to see that CPG journey.

🔄 The Role Reversal: Gina Interviews Me!

This was awesome. Gina flipped the script and asked me a killer packaging question.

Her Question: "We're thinking about 4-packs and variety packs. What are the things we need to consider for retail?"

My Take:

Start with your Co-Man: Don't design something in a vacuum. Find out what your contract manufacturer can actually run. Paper rings? Auto-bottom boxes? That's your starting point.

The Power of the Box: I’m a huge fan of the rigid 4-pack folding carton. It gives you massive brand real estate.

Stop the Spin!: Most importantly, a box stops the cans from spinning on the shelf. You control the branding, so the customer always sees your logo, not the nutrition panel.

We even brainstormed a wild 4-can-across concept. You’ll have to listen for that!

This was such a fun conversation. Go check out hawaiiansodaco.com, give them a follow, and go try this soda.

Let's goooo!

* The Origins of Safety: NSF started 80 years ago (around the 1940s) out of a need to create scientifically-backed standards for new public consumption—think soda fountains, public swimming pools, and the rise of mass food processing. It all started with simple standards that are now the bedrock of safety regulations.

* Safety & Sustainability Are Linked: This is the core theme. The drive to make packaging lighter (for a smaller transport carbon footprint) immediately challenges the original food safety testing and compliance that was based on thicker, older materials. Every change in packaging material requires re-testing to ensure it’s still safe and effective.

* The Global Compliance Nightmare (and how NSF helps): As supply chains globalize, a product’s packaging has to comply with different regulations and standards in Texas, Germany, and Kuala Lumpur. NSF provides the testing, certification, and advisory services to navigate this complex, ever-changing landscape of national and international standards.

* The Microplastics Connection: NSF’s focus extends to the interaction of materials with food and health, touching on hot topics like microplastics originating from materials like kitchen cutting boards—showing just how deep their mandate goes.

* The Complicated Reality of Compostability: We hit on the difficulty of certifying what is truly “home compostable” for a hobby farmer like Matthew versus what works in a suburban setting. We also discussed the challenge for commercial composting facilities that may not want packaging, even if it’s certified, as it can degrade the quality of their final compost product.

* Why You See the NSF Mark: The NSF logo is a mark of trust—often seen on kitchen equipment, water filters, and food containers—mandated by elevated safety standards in food service and retail to ensure material quality and sanitation.

Guest Info & Call to Action:

* Guest: Matthew Allen, Global Managing Director of Consulting, Training, and Sustainability at NSF (NSF.org).

* Connect: If you’re a food packaging pro, you need to understand the standards that govern your industry. Check out NSF.org and connect with Matthew to keep your compliance game tight.

* P.S. We might have another episode on the future of compostable packaging soon!

From the Dungeon to DrinkTru.com

Jack and Yash's journey is the kind of scrappy startup story you love to hear. We're talking about a a literal dungeon—the basement of a Jiu-Jitsu gym—and a mindset of relentless improvement. We got into the nitty-gritty of their brand's evolution, from the early days of a crazy-expensive, custom-designed shot bottle that customers didn't even understand, to their current sleek, pre-printed cans. It's a prime example of why you can't be afraid to kill your darlings and embrace change, even if it means moving away from your original, most "creative" idea.

The Power of Packaging Evolution

This is where the real value bombs were dropped. We broke down:

* The Cost of Creativity: Why a custom-molded bottle wasn't the right move for them early on, and how tooling costs can crush a new brand's cash flow.

* The Sprint to Scale: The massive leap from a small, local co-packer to a national one, and the significant 35% savings they unlocked by switching from shrink sleeves to pre-printed cans. This is a crucial lesson in understanding your supply chain and the economies of scale.

* Reading the Room (and the Shelf): How a simple redesign, like moving the brand name to the top and adding a clear flavor stripe, can make all the difference in a competitive retail environment. We talked about consumer behavior and why you've got two seconds to communicate what your product is.

Products with a Purpose

One of the coolest things about Tru is their commitment to giving back. I had to call them out for not leading with their charitable contributions—they're just out there doing good because it's the right thing to do. We discussed their partnership with the Trevor Project and how building a brand with a strong mission, even when you're not yet profitable, can be a huge motivator for the team.

Big shout-out to Jack and Yash for their time and their transparency. If you're out there building a CPG brand, trying to figure out your packaging, or just need a dose of entrepreneurial inspiration, this episode is for you.

Check out Tru's full product line at drinktru.com and grab a can or a powder pack to fuel your next big idea. Don't forget to look for them at stores like Market Basket, Wegmans, and H-E-B.

And hey, if you're ever in Salt Lake City, hit up Harmons and tell 'em Adam sent you! And yes, a special shout-out to my parents, Ed and Lydia Peek, and Jack's toddler. Thanks for listening, everyone!

I am absolutely JACKED for this episode. I'm letting you in on one of the biggest decisions we've made for our new label printing business and announcing a huge trip.

Next week, I'm heading to Labelexpo Europe in Barcelona, Spain!

But here's the twist: I'm not primarily going as "The Label King" content creator. I'm going as a business owner and a partner. I'll be spending my time at the CERM booth, and in this episode, I break down exactly why.

Choosing the software backbone for your company—the MIS system—is one of the most critical decisions you can make. It's the central nervous system that dictates how everything flows. Get it wrong, and you're dead in the water. Get it right, and you create a small, powerful advantage that can change the game.

Tune in to hear:

* The massive mistake private equity-backed companies make with their MIS after an acquisition.

* Why "winning on the margins" is the only thing that matters in business (shoutout to my buddy Rob Jeppsen for the wisdom).

* How my connection to CERM goes back to my very first days in the label industry.

* Why we're choosing to partner with a "tech-first" company in a not-so-sexy industry.

* My big goal: Creating 50+ high-quality jobs right here in our Utah community and how the right technology partner makes that possible.

This isn't just a software choice; it's a foundational piece of our strategy to build a legacy.

Find Me at Labelexpo Europe!

* Who: Me and the CERM team

* Where: Hall 3, Exhibition Stand G43

* When: Tuesday & Wednesday of the show

Come say hi, ask questions, and let's talk about the future of the label industry.

Links & Resources Mentioned:

* CERM: Learn more about their game-changing MIS system at cerm.net. If you're looking at your own system, you HAVE to check them out.

* Labelexpo Europe: The biggest label show on the planet.

Let's go! 🚀

On this episode, we dive into a corner of the packaging world that most people never see, but it impacts millions of lives every single day: medical device and pharma packaging. I'm joined by Keith E. Smith, President of Vonco Products, and we get into the nitty-gritty of how flexible packaging is evolving in one of the most highly regulated industries out there.

We talk about everything from the challenges of sterilizing materials to the massive push to get away from PVC. And you know me, I love a good sustainability story. Keith drops some serious knowledge about Vonco's game-changing tech that's helping companies innovate without having to replace millions of dollars in equipment. It’s a huge deal!

What We Covered 📦

* The Hidden World of Medical Packaging: We break down the difference between a package and a single-use "device" (like an IV bag) in the eyes of the FDA.

* The Big PVC Problem: Why has PVC been the standard for so long in things like blood bags, and what are the sustainability challenges that are forcing a change?

* Welding Wizardry: Keith explains the difference between RF (radio frequency) welding and heat welding and how Vonco developed a proprietary way to use traditional RF equipment for modern materials like polypropylene. This is a game-changer, folks!

* Sustainability & Supply Chains: We discuss how tariffs on materials like foil and the push for EPR (Extended Producer Responsibility) are driving innovation toward more sustainable, cost-effective packaging solutions.

* The Future is Refills: We touch on the rise of refill pouches and concentrates for consumer goods as a way to drastically reduce plastic waste and shipping emissions.

This was one of those conversations that reminds me why I love this industry so much. The innovation happening behind the scenes is just incredible. Huge thanks to Keith for coming on and sharing his expertise!

Connect & Learn More 🔗

* Guest Spotlight: Check out the amazing work Keith Smith and his team are doing at Vonco. They are true problem-solvers in the flexible packaging space.

* Website: www.vonco.com

* Connect with Keith: Keith's LinkedIn Profile

* Sponsor Shout-Out: This episode is brought to you by the folks who help make sense of all this complexity.

* Specright: Tired of managing your specs in spreadsheets? Digitize and take control of your product and packaging data. Learn more at www.specright.com.

As always, thanks for taking some time out of your day to listen! Don't forget to subscribe so you don't miss a thing.

Hosts: Adam Peek, The Label King (@thelabelking on TikTok)

This podcast is sponsored by awesome packaging solutions that get us fired up like Specright!

Get ready to have your mind blown! In this episode, Adam is joined by EFI's Kerry Sanders to unveil a packaging innovation so cool, it's going to change the game. We're talking about the incredible collaboration between EFI and Packsize that brings digital printing and right-sized packaging together in one seamless, on-demand solution.

Adam shows off a box that was designed and printed in minutes—a process that used to take weeks. We dive deep into how the EFI Nozomi press, in partnership with Packsize, is completely disrupting the corrugated packaging industry. This isn't just about making a box; it's about turning every package into a marketing asset, a communication tool, and a brand-building billboard.

Key Takeaways:

* On-Demand Printing is Here: Forget pre-made plates and long lead times. The EFI Nozomi press can create and print a custom box in a matter of minutes, right on the production line.

* Goodbye to Waste: This solution drastically reduces waste by printing on-demand and creating the right-sized box every single time. It's a win for sustainability and your bottom line.

* Your Box is a Billboard: We discuss the game-changing concept of "On-Box Advertising" (OBA). With digital printing, you can instantly create personalized, regionalized, or seasonal campaigns on your packaging—all without extra costs or lead times.

* The Power of Personalization: Variable data printing allows you to add unique names, messages, or even QR codes to each box. Imagine a birthday box that says, "Happy Birthday, [Customer's Name]!" This is how you build a connection with your customers.

* Beyond E-Commerce: The benefits extend far beyond direct-to-consumer. We explore how this technology can be a game-changer for CPGs and brands looking to streamline their repacking processes and reduce manual labor.

A Special Invitation!

Don't miss the full deep-dive! Join Adam, Kerry, and two other industry experts for an exclusive webinar on this groundbreaking technology. They'll be talking more about the insane possibilities for brands, retailers, and 3PLs.

Date: September 3rd, 2025 Time: 2:00 PM EST

Can't make it live? No problem! As long as you register, you'll get access to the recording to watch on your own time. Click here to sign up!

How to Connect:

* Kerry Sanders: Connect with Kerry on LinkedIn or email him at kerry.sanders@efi.com

* Adam Peek: Find Adam on LinkedIn and TikTok (@thelabelking)

* EFI: Learn more about the EFI Nozomi press and their other digital solutions at www.efi.com

* Packsize: Explore Packsize's right-sized packaging solutions at www.packsize.com

This podcast is sponsored by awesome packaging solutions that get us fired up like Specright!

SIGN UP FOR THE GRAND OPENING IN UTAH ON 8/28/25 FROM 11-1

Adam and Robert share the story behind their new partnership and the launch of Label King's second location in Salt Lake City, Utah. They discuss:

* The Power of Consistency: Robert's journey from a young salesman to a seasoned entrepreneur who built a thriving business on a foundation of hard work and dedication.

* A Leap of Faith: The incredible story of how Robert and his wife Kim started the business with two young kids and a vision.

* The Importance of a Great Team: The value of investing in your employees and creating a company culture where everyone wins, from the front office to the production floor.

* Building on a Legacy: Adam shares how he's leveraging Robert's 23 years of experience and established reputation to bring a new level of service and quality to the Utah market.

* A Call to Action for the Community: Adam explains how even a simple request for a quote helps them refine their systems and better serve the industry.

Special Announcement:

Adam and Robert are thrilled to announce the official Grand Opening and Open House for Label King Salt Lake City on August 28th, from 11:00 AM to 1:00 PM.

They invite everyone in the packaging community to come celebrate this new chapter. There will be giveaways, facility tours, and a chance to meet the team. Join them to see the new operation and connect with other industry professionals!

Click here to RSVP for the Grand Opening event.

Dissolvable Packaging with Dana Prenger

Episode Summary:

In this episode, we sit down with Dana Prenger from SmartSolve to talk about a truly innovative solution to the global packaging waste problem: dissolvable packaging. We're joined by packaging expert Evelio Mattos to dive deep into what SmartSolve is, how it works, and its potential to revolutionize industries from retail to food and beverage. Dana explains the science behind their water-soluble materials, the variety of applications, and the incredible journey from a single-product idea to a full-scale sustainable packaging solution. We discuss the challenges of "greenwashing" in the industry, the importance of real, verifiable sustainability, and the future of packaging where the material simply disappears.

Key Discussion Points:

* The SmartSolve Origin Story: How SmartSolve began with a single water-soluble product and evolved into a wide range of dissolvable packaging solutions.

* The Science of Dissolvability: Dana explains the unique composition of their materials and how they safely dissolve in water without leaving behind harmful microplastics.

* Beyond the Box: We explore the diverse applications of SmartSolve's technology, from retail tags and laundry pods to food packaging and medical supplies.

* The Power of Verification: The conversation tackles the issue of "greenwashing" and why SmartSolve's certified, verifiable sustainability claims are so important for brand trust.

* The Future of Packaging: A look at where SmartSolve is headed, including new material innovations and their vision for a world where packaging doesn't have to be a permanent part of the waste stream.

* A Collaborative Approach: The episode highlights the partnership between SmartSolve and their customers, working together to develop custom solutions that meet specific sustainability goals.

Guest Information:

* Dana Prenger: Dana is a key member of the team at SmartSolve, a company on a mission to combat plastic pollution with their water-soluble, dissolvable packaging materials.

* Evelio Mattos: A well-known expert in the world of packaging design and sustainability, Evelio brings his vast knowledge to the discussion, providing valuable context and insights.

Important Timestamps:

* [0:00] -: Introduction to the guests and the topic of dissolvable packaging.

* [5:15]: Dana shares the founding story of SmartSolve and its mission.

* [12:40]: Discussion on the technical side of the dissolvable material and its safety.

* [25:00]: Evelio and Dana discuss the problem of "greenwashing" and the importance of certified sustainable products.

* [35:30]: The future of SmartSolve and new product development.

Links & Resources:

* SmartSolve Website: https://smartsolve.com/

Call to Action:

If you're a business looking to reduce your environmental footprint, or just a curious individual interested in the future of sustainable products, this episode is a must-listen! Subscribe to our podcast for more conversations with innovators who are changing the world, one dissolvable package at a time. And be sure to check out SmartSolve's website to see their incredible products in action.

Michael's Journey: From Corporate Giants to Entrepreneurial Ventures

Michael shares his impressive career trajectory, starting with his time at major CPG companies like Procter & Gamble and Johnson & Johnson, where he gained invaluable experience in packaging R&D and operations. He later transitioned to companies like Beachbody, where he began to focus on helping smaller businesses navigate the complexities of product development and market entry. His experience also includes roles at Unilever, working with beauty brands like Murad, Dermalogica, and Kate Somerville, and contributing to the Honest Company's IPO. This rich background has fueled his current entrepreneurial pursuits.

Introducing Shower Pouch: The On-the-Go Hygiene Solution

A significant portion of the discussion revolves around Shower Pouch, a product born from a personal problem statement. Michael recounts how his father, serving in Afghanistan, highlighted the need for a better hygiene solution than just baby wipes. Collaborating with his business partner, Omar Jimenez (a talented chemist), they developed Shower Pouch – a high-quality, durable, and highly absorbent non-woven wipe designed to clean an entire body with just one product. The conversation touches on:

* The Problem: Addressing the need for convenient and effective hygiene solutions for military personnel, hospital patients, and even active individuals on the go.

* The Innovation: The use of a specialized non-woven material that is highly absorbent and durable, allowing for efficient cleaning.

* Sustainability Focus: Shower Pouch is designed as a durable good, emphasizing reusability and minimizing waste. The packaging even suggests washing and repurposing the wipes.

* Convenience: The product can be used on its own or heated for a more comfortable experience.

* Availability: Shower Pouch is available on Amazon Prime and through their website, theshowerpouch.com.

Future Blue Group: Driving Sustainable Packaging for CPG Brands

Michael's consultancy, Future Blue Group, leverages his deep industry knowledge to assist CPG brands in various aspects of packaging. The discussion highlights:

* Key Areas of Focus: Future Blue Group helps brands with cutting-edge technical packaging solutions, cost reduction, enhancing packaging aesthetics, improving customer experience, integrating sustainability principles, optimizing supply chain operations, and accelerating market entry.

* Industry Successes: Michael notes significant success working with brands in the supplement space, where he helps optimize packaging for shelf stability and manufacturability, moving beyond generic stock options. He also finds considerable success in the personal care, masstige, and prestige categories, where he navigates complex material and formulation challenges to ensure both aesthetics and functionality.

* The Importance of Data: Michael emphasizes the critical role of data in making informed packaging decisions. He advocates for a scientific, objective approach to sustainability, starting with verifiable data rather than relying on "greenwashing" or gut feelings. This is where tools like Specright.com and Trayak become invaluable.

Sustainability in Packaging: A Call for Clarity

Michael offers crucial advice for brands tackling sustainability:

* Define Your Sustainability: He stresses the importance of clearly defining what sustainability means for your specific brand – whether it's compostability, recyclability, durability, or a combination. A clear definition allows for quantifiable goals and avoids being "all over the place."

* Embrace Material Science: Understanding the materials you're working with, their manufacturing processes, and their environmental impact is key to making truly sustainable choices.

* Beyond Greenwashing: Move past superficial claims and commit to science-based decisions that genuinely reduce environmental impact, particularly focusing on reducing CO2 emissions.

Connect with Michael Houston:

* LinkedIn: Michael Houston

* Future Blue Group: Find them on LinkedIn

* Shower Pouch: theshowerpouch.com

* Email: michael.houston@futurebluegroup.com

Fred Hart is a prominent figure in the branding and design industry, known for his strategic insights and creative solutions. He is a contributing writer at the Dieline, a strategic advisor for Drum Roll Snacks, and the owner of Hart Brands. Hart is celebrated for his unique approach to branding, focusing on strategy-led design that challenges traditional norms within the consumer packaged goods sector. He is a thought leader who frequently shares his expertise on LinkedIn, where he engages with a community interested in the future of food and beverage branding.

Episode Summary:

In this engaging episode of the People of Packaging Podcast, host Adam Peek sits down with branding expert Fred Hart to explore the dynamic world of food and beverage branding. The conversation unravels the buzzing trends within the industry and how design is shaping consumer choices. Starting with the beverage scene, Fred Hart dives into the rampant "grams gone wild" phenomenon, where protein content is becoming a vocal marketing strategy. He critically examines how this trend is commoditizing products rather than distinguishing brands, sparking a discussion on the balance between highlighting product benefits versus maintaining brand identity.

As the episode unfolds, Fred and Adam transition into examining broader trends in food packaging and branding. The discussion covers the evolution of unconventional design elements such as utilizing multiple fonts and vibrant color schemes to disrupt traditional branding narratives. Fred highlights innovative companies like Graza, which have reimagined olive oil packaging to make it more accessible and relatable. He emphasizes that while design innovation is crucial, it should always aim to challenge the category, not the consumer, facilitating a connection that is both appealing and functional.

Key Takeaways:

* Protein Marketing Dilemma: The beverage industry is increasingly focusing on protein content as a key marketing strategy, but this trend may lead to a commoditization of products rather than differentiation.

* Design Innovation: Brands are experimenting with bold colors, multiple fonts, and unique packaging styles to disrupt traditional market perceptions, such as Graza's squeeze bottle olive oil.

* Influencer-Driven Brands: There is a growing trend of influencers launching their own brands, leveraging their audiences to introduce unique, niche products in the food and beverage sector.

* Community and Branding: Building a strong community is essential for brands. Personalized branding stories and community engagement are key components for modern successful brands like Midday Squares.

* Evolving Consumer Packaged Goods: The industry is continuously changing with brands like Limo and hiQ utilizing direct-to-can printing to create standout packaging that resonates with younger, more design-conscious consumers.

Notable Quotes:

* "Simplify to amplify is one of the things I like to say." – Fred Hart

* "Challenge the category but not the consumer." – Fred Hart

* "We're not adults. Everyone knows that." – Fred Hart on branding decisions and humor in packaging.

* "All brands need community. They need people. Brands are in service of people." – Fred Hart

* "The industry's grappling with what have the big companies traditionally done and what are ways of disrupting that?" – Fred Hart

Resources:

* Fred Hart LinkedIn

* The Dieline

* Graza Olive Oil

* Midday Squares

* Limo Sparkling Beverage

* hiQ Drink

* Packaging Peaks in a Sticky Situation by Adam Peek

For an insightful and entertaining dive into the world of food and beverage branding, tune in to this episode and stay engaged for more episodes that promise to deliver more industry insights and thought-provoking discussions.

Jim Birch is the CEO of Salsa Queen, a thriving salsa business based in Salt Lake City, Utah. With a rich background in tech and finance, Jim has successfully leveraged his skills to grow Salsa Queen from a local endeavor into a substantial player in the food industry. His leadership has facilitated the brand's expansion into major retailers like Costco and Kroger, while also pioneering innovative products like freeze-dried salsa.

Episode Summary:

Join Adam Peek as he delves into the flavorful journey of Salsa Queen with guest Jim Birch, the CEO of the salsa company that’s taken tastebuds by storm. From humble beginnings in Salt Lake City to expansive growth across major retail outlets, Salsa Queen's story is as spicy as it gets. Discover how Jim, alongside his wife, the eponymous Salsa Queen—who legally changed her name as a testament to her passion—transformed a homemade salsa hobby into a celebrated brand renowned for its innovative packaging and commitment to flavor.

In this episode, the discussion navigates through the founding story of Salsa Queen, highlighting the role of farmers markets and the effective use of social media to build a customer base. The episode provides insights into the challenges and milestones encountered as the brand scaled from local to national markets. Moreover, Jim introduces a revolutionary product—freeze-dried salsa—that stands to reshape how we think about culinary convenience in the culinary world. This pioneering innovation dramatically enhances logistics and shelf life, positioning Salsa Queen as a leader in sustainable packaging and product development.

Key Takeaways:

* Discover the entrepreneurial journey of Salsa Queen, launched by Jim Birch and his wife, including its dynamic transition from local markets to national chains.

* Learn about the strategic growth tactics that propelled Salsa Queen into retailers like Costco and Kroger.

* Explore the innovative freeze-dried salsa product, which offers significant advantages in shipping, shelf life, and consumer convenience.

* Understand the impact of sustainable and efficient packaging solutions in the food industry.

* Hear Jim Birch discuss the importance of hiring skilled personnel to drive growth and meet industry certifications.

Notable Quotes:

* "My wife legally changed her name to Salsa Queen… no one would ever say her real name."

* "We were like salsa dealers… meeting people at parking lots and selling salsa."

* "Freeze-dried candy has become a whole… and I thought her salsas would be perfect for it."

* "You can feel how light it is… shipping that's a game changer."

* "We've become the world's largest producer of freeze dried salsas."

Resources:

* Salsa Queen Official Website: salsaqueen.com

* Harvest Right (Freeze Dryers): harvestright.com

Discover the entire flavorful journey and innovative breakthroughs of Salsa Queen by tuning into the complete episode. Stay tuned for more captivating stories and insights from the world of packaging and business innovation in upcoming episodes.

https://www.youtube.com/@packagingunboxd is where you can find the show

https://www.linkedin.com/in/eveliomattos/ or here

comment live and we even have chances to win shirts and stuff from PackagingFashion.com

Steve Pyfrom is the Head of Strategy and Sales at The Nine Digital, a forward-thinking digital marketing agency specializing in the manufacturing industry. With an extensive background in pastoral ministry, Steve effortlessly transitioned to a sales career where he helps businesses flourish in the digital age. Leveraging over two decades of experience within the digital marketing realm, Steve and his team focus on innovative SEO strategies, website development, and comprehensive B2B marketing solutions to elevate brands and drive growth.

Episode Summary:

In this engaging episode of the People of Packaging podcast, host Adam Peek invites Steve Pyfrom from The Nine Digital to delve into the dynamic world of digital marketing and sales. Both sharing unique backgrounds in pastoral ministry, Adam and Steve explore how their experiences have shaped their capabilities in navigating business landscapes. As they discuss contemporary digital strategies, listeners will be drawn into the significance of digital transformation in the manufacturing sector.

Steve Pyfrom highlights the pivotal role of SEO, website development, and predictive marketing strategies in helping manufacturing entities thrive online. Through an insightful dialogue, Steve shares his approach to positioning The Nine Digital as a leader in the digital marketing space by prioritizing client needs and focusing on tailored, people-first solutions. Key takeaways emphasize the transformative potential of digital marketing, strategic partnerships, and the importance of maintaining an effective online presence in a competitive market. This episode is a must-listen for those seeking to understand the intersection of traditional business practices with modern digital strategies.

Key Takeaways:

* Digital Marketing Transformation: Marketing in the manufacturing sector is vital for staying competitive. Steve emphasizes the importance of entering the 21st century with effective digital strategies.

* SEO and Website Development: Underscoring the need for state-of-the-art, functional websites and predictive SEO strategies is crucial to long-term digital success.

* Client-Centric Approach: The Nine Digital focuses on understanding client vision and solving their specific business problems, placing a strong emphasis on discovery and strategy.

* From Pastoral to Sales: Steve describes how skills gained from a pastoral background, such as negotiation and crisis management, have been instrumental in his sales career.

* Detachment from Outcomes: Developing a non-attached attitude toward sales outcomes allows for more authentic client interactions and long-term relationship building.

Notable Quotes:

* "I want to come alongside what their vision is, what they're trying to accomplish, and then see if I can help them."

* "If I know that walking into a situation, I'm A, not going to get offended, B, not going to get thrown off, and C, I kind of know what to do."

* "We're building the foundation first before you build your house anywhere else."

* "For us, the goal is in SEO strategy, you want to have branded traffic and non-branded traffic."

* "You could say that I've always been in the business of conversion."

Resources:

* Steve Pyfrom on LinkedIn: Connect with Steve

* The Nine Digital Website: Explore The Nine Digital

Stay tuned for more insightful conversations on the People of Packaging podcast, where industry leaders and innovators share their expertise and vision. Listen to the full episode for an enriching journey into the transformative power of digital strategies in modern business landscapes.

John Chweya is the President of the Kenya National Waste Pickers Welfare Association, an organization that unites over 36,000 waste pickers across Kenya to advocate for their rights and welfare. Growing up in Kisumu, Kenya, John started his journey as a waste picker at the tender age of 13, driven by financial necessity. He has been recognized globally for his inspiring work, including being named in Time Magazine's Next 100 and engaging with the United Nations. John has dedicated his life to transforming the waste picking industry and improving conditions for the workers he represents.

Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this enlightening episode, Adam Peek speaks with John Chweya, a prominent figure in the sustainable waste management sector in Kenya. John's story is a compelling narrative of resilience, perseverance, and significant social impact. He shares his personal journey from being a child waste picker facing discrimination and stigmatization to becoming a global advocate for waste pickers' rights.

The conversation delves deep into the vast network and economic significance of waste pickers in Kenya, with John highlighting the critical roles they play in the recycling industry. Adam and John discuss the challenges waste pickers face, such as stigmatization and inequitable pricing by aggregators, and explore John's efforts to drive policy change. Through his leadership, waste pickers are now forming associations to advocate for fair prices and better working conditions. They also discuss John's initiative to acquire a truck to improve economic empowerment for the community by enabling direct sales to recyclers.

Key Takeaways:

* John Chweya, once a child waste picker, now leads over 36,000 waste pickers in Kenya to advocate for fair practices in the recycling industry.

* Waste pickers face significant challenges, including stigmatization and exploitation in pricing by aggregators.

* Collaborations with policymakers and organizations aim to highlight the essential role of waste pickers in sustainable waste management and plastic pollution control.

* John's fundraising initiative to acquire a truck is seen as a key step toward economic empowerment and a sustainable solution for the community.

* There is a pressing need for equitable trade practices to replace charity models in supporting global waste management efforts.

Notable Quotes:

* "We are not only like, people who have nothing to lose. Actually, most of us have a lot of things to lose because we are human beings that also have families and kids." - John Chweya

* "One of the things that I've been fund mostly fundraising on is for on PPEs. But that is not sustainable, Adam." - John Chweya

* "This is something that I know for sure that if we can attain, then it would mean that over time we, through one track, the sustainability aspect of it would be that one, we are capable of getting more clientele." - John Chweya

* "For first, for the first time in this sector that a customer walks in a supermarket and then decides the price to which they want to buy the, the product that they already have in a supermarket." - John Chweya

* "Trade, not aid, right? And you mentioned that it's not sustainable. Just keep going and asking for money all the time." - Adam Peek

Resources:

* GoFundMe for Kenya Waste Pickers

* Time Magazine Next 100 Article Featuring John Chweya

Tune in to this episode to discover the human stories behind the recycling industry in Kenya and learn how John's inspiring leadership and innovative solutions aim to transform lives and the sustainable waste management landscape. Don't miss out on this and more insightful discussions from the People of Packaging podcast.

Lauren Saidel-Baker is a seasoned economist at ITR Economics, a division of CROW LLP. Known for her data-driven and objective approach, Lauren specializes in economic forecasting and consulting, helping businesses and industries navigate economic changes. With a strong academic background from Wellesley College, where she double-majored in Economics and Religion, Lauren brings unique insights into the economic sector, making her a sought-after speaker and consultant.

Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode of [Podcast Name], host Adam Peek converses with Lauren Saidel-Baker, an economist from ITR Economics, about the complexities and current impact of tariffs on the U.S. economy, with a spotlight on the packaging industry. Lauren delves into the macroeconomic trends, providing data-backed insights into how tariffs affect imports, exports, and consumer behavior. This episode promises to equip listeners with a robust understanding of economic principles and future trends.

Lauren highlights the shifting tides of globalization and nationalism, articulating the nuanced effects of tariffs as merely one facet of broader economic movements. She emphasizes the influence of these policies on business investment and timing, underscoring the resultant uncertainty. With concrete examples like the aluminum market, Lauren illustrates the intricate relationship between tariffs, inflation, and consumer prices. Throughout the episode, she dissects the economic indicators that businesses and individuals should track to make informed decisions, painting a clear picture of current and future economic climates.

Key Takeaways:

* Impact of Tariffs: Tariffs primarily function as taxes designed to protect domestic industries by making imported goods more expensive, yet they introduce significant uncertainty into business planning.

* Potential Economic Downturn in 2030: Lauren projects a potential depression due to demographic shifts, government overspending, and fiscal imbalances, suggesting strategic preparation for long-term financial health.

* Consumer Spending as Economic Strength: The robustness of the U.S. economy is largely bolstered by consumer spending, which continues to rise due to increasing wages and employment levels.

* Importance of Economic Indicators: Businesses should focus on industry-specific economic indicators and adjust strategies based on macroeconomic trends and forecasts provided by reliable resources.

* Preparing for Future Opportunities: The advice includes living below one's means, planning for better investment opportunities post-downturn, and not heavily leveraging current assets.

Notable Quotes:

* "If you remember back, the Biden administration put tariffs on certain items and goods too, so everyone can do tariffs again."

* "The fundamental support for our economic growth is people. Consumer spending makes up two-thirds of GDP."

* "We are looking at another four or five years of pretty steady growth… but have a plan because come 2028, 2029, we'll see those leading indicators start to roll over."

* "The big impact that I'm watching, that I'm concerned about, is just the uncertainty that this is bringing up."

* "We don't see a recession in 2025… Even if through some weird quirk of the math that were to happen, this is not what a business should react to as a recession."

Resources:

* ITR Economics: Stay updated with their economic insights and resources at itreconomics.com

* Blog and Video Content: Explore economic indicators and forecasts tailored for various sectors on ITR Economics’ website.

* Laura Saidel-Baker's Work: Follow her insights on LinkedIn and other social media platforms associated with ITR Economics.

Listen to the full episode for an in-depth exploration of current economic paradigms, strategic insights from Lauren Saidel-Baker, and a comprehensive understanding of how tariffs and broader economic trends affect businesses and individuals alike. Stay tuned to [Podcast Name] for more insightful content.

Jason Christensen is an accomplished entrepreneur with over 25 years of experience in various industries. He previously founded a home security and automation company which he scaled to become one of the largest in the nation. After selling his first company to private equity, Jason transitioned to academia, becoming an adjunct professor at Brigham Young University, where he teaches entrepreneurial management. Today, Jason is the co-founder of Blue Unicorn, a distinctive CPG brand known for its innovative line of protein bars, bridging his passion for entrepreneurship and health-focused consumer products.

Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this vibrant episode of the People of Packaging Podcast, host Adam Peek sits down with Jason Christensen, co-founder of Blue Unicorn, to explore the intriguing journey of entrepreneurship from security systems to the food industry. With roots in Utah, Blue Unicorn has quickly gained attention for its uniquely delicious and nutritious protein bars. As they dive into the complexities of launching a CPG brand, Jason shares insights into product development, packaging, and the strategic decisions that come with transitioning industries.

The conversation unfolds with Jason providing a narrative on the bar’s creation, a serendipitous collaboration with Dr. Luke Talley, a food scientist responsible for the bar’s formulation. Highlighting the conceptualization and branding process, the episode captures the essence of innovation with the development of the bar’s mascot—a unicorn inspired by the fluffy delicacy of alpacas. Amidst conversations about their creative journey, Jason discusses the hurdles and triumphs of producing a compelling product, managing production logistics, and meeting regulatory standards, underscoring the entrepreneurial resilience instilled through his professor role at BYU.

Key Takeaways:

* Jason Christensen's journey from the home security industry to co-founding Blue Unicorn highlights the versatility and expansiveness of entrepreneurial ventures.

* Despite challenges in production and logistics, Blue Unicorn maintains a strategic control over product quality by producing their bars in-house.

* The product's uniqueness stems from its low sugar content and incredible taste, positioning it as a standout in the crowded protein bar market.

* Creative branding, including the creation of a unicorn mascot, plays a pivotal role in Blue Unicorn’s market differentiation and consumer engagement.

* Distribution strategies are evolving as Blue Unicorn seeks to expand its retail presence while managing online direct-to-consumer sales and shipping logistics.

Notable Quotes:

* "When I tried it, I was just completely blown away. I was like, this is like a treat." - Jason Christensen

* "I described it as a unicorn because it was like, off the chart…this isn't real." - Jason Christensen

* "Despite the variety in the market, our product stands out with its unique taste and nutritional profile." - Jason Christensen

* "We had to learn a lot about packaging, measuring the bars, determining the box sizes, and ensuring everything was regulation compliant." - Jason Christensen

* "We're evolving rapidly, adapting to the growing demand, and finding new ways to reach our customers." - Jason Christensen

Resources:

* Blue Unicorn: blueunicorn.com

* Brigham Young University Entrepreneurial Management Department

* Super Top Secret — Creative agency involved in Blue Unicorn's branding

In this enlightening episode, Adam Peek and Jason Christensen carve out the intricacies of maneuvering through different industries. Whether you're interested in entrepreneurship, packaging innovation, or just the fascinating story of Blue Unicorn, this episode delivers engaging insights. Tune in for more captivating episodes of the People of Packaging podcast, where the stories behind the scenes are brought to the forefront.

Shea Coakley\ Shea Coakley is the CEO of Green Street Beverages, bringing over 16 years of entrepreneurial experience in the food, beverage, and health and wellness industries. With a focus on innovative product development, Coakley has been instrumental in positioning Green Street as a leader in the burgeoning market of THC-infused beverages. His passion for creating socially conscious products is evident in his advocacy for clean and functional ingredients.

Josh Grab\ Josh Grab serves as the Chief Revenue Officer of Green Street Beverages, leveraging over 25 years of experience in the beverage industry, primarily within Bev Alk. With a strong background in sales and operations, Grab has been essential in scaling Green Street's presence across key markets, ensuring product accessibility and compliance with emerging regulations in the THC beverage sector.

Episode Summary:

In this episode of the podcast, host Adam welcomes Shay Coakley, CEO, and Josh Grab, CRO of Green Street Beverages, to dive deep into the exciting evolution of THC-infused beverages. This lively conversation covers their path from transitioning out of traditional alcohol consumption into pioneering the budding THC beverage market, addressing the pivotal role that packaging plays in this newly forming industry. The duo's rich experiences illuminate various facets from operational challenges to consumer perceptions in this dynamic space.

Shay Coakley and Josh Grab unpack the complexities surrounding the manufacture and distribution of THC drinks. Fueled by the opportunities following the 2018 Farm Bill, Green Street Beverages is strategically positioned to become a leader akin to the Diageo or Pernod Ricard of THC beverages. As beverage veterans, they emphasize the importance of branding and packaging, pointing out challenges like regulatory compliance across states and the need for child-resistant packaging. Their transition from alcohol to THC signifies a broader movement towards healthier, functional, and socially engaging consumption trends.

Key Takeaways:

* Green Street Beverages is at the forefront of the THC-infused beverage industry, capitalizing on legislative changes that allow for broad distribution.

* Packaging is not just functional but strategic, playing a crucial role in consumer perception and retail success in the THC beverage landscape.

* Overcoming regulatory challenges is pivotal for scaling operations, necessitating adaptable supply chains and compliance with evolving state-specific laws.

* The industry shift from alcohol to THC-based drinks represents a significant lifestyle change, aligning with wellness and mindful consumption trends.

* Partnering with co-packers experienced in both non-alcoholic and alcoholic beverages is essential in navigating the complexities of this new market.

Notable Quotes:

* "We're really looking to show people that social cannabis consumption can be a part of their repertoire and in some cases even replace alcohol." - Shea Coakley

* "Everything we do, we do through co-packers, right? We don't own our own facility." - Josh Grab

* "This transition from the recreational cannabis market to hemp based really opened up a world." - Shea Coakley

* "Packaging goes from something that is really not very relevant to super important." - Shea Coakley

* "It's bringing people into this whole new world of THC and cannabis and it's a great time to be in this market." - Josh Grab

Resources:

* Green Street Beverages Website

* Connect with Shea Coakley and Josh Grab on LinkedIn for further insights into the industry.

* Explore the various brands and products offered by Green Street Beverages at their website.

Indulge in this episode to uncover more about the transformation of THC into everyday beverages and how Green Street Beverages is leading this change. Keep tuning in for more compelling discussions on the intersection of innovation and industry breakthroughs right here on this podcast.

Corey Carlson is an accomplished executive coach, podcast host, and keynote speaker known for his expertise in leadership development and work-life balance strategies. He is the host of "Win at Home First" and the co-founder of the Rise community, an initiative aimed at supporting faith-driven men in integrating family and professional success. Corey is also the author of two influential books, "Win at Home First" and "Rise and Go," which delve into personal and professional growth through overcoming challenges and achieving success at work and home.

Episode Summary:

In this engaging episode of the People of Packaging Podcast, host Adam Peek welcomes guest Corey Carlson, who shares insights from his dynamic journey from corporate success to becoming a transformative executive coach and community builder. Adam and Corey discuss the interconnectedness of personal and professional life, emphasizing the importance of 'winning at home first' to achieve overall success.

The conversation delves into Corey’s experiences as outlined in his books, "Win at Home First" and "Rise and Go." Through these works, Corey advocates for leaders to integrate family values into their professional lives, proposing that true effectiveness stems from a healthy personal life. Corey discusses practical strategies for improving relationships, including daily reflections on loved ones' positive traits and rising above challenges to grow personally and professionally. Both books offer strategies and insights that resonate across varying career levels, from machine operators to executive leaders, solidifying the significance of personal fulfillment in professional excellence.

Key Takeaways:

* Importance of Family Life: Successful professional life begins with maintaining healthy personal relationships; prioritizing family impacts leadership effectiveness.

* Winning with Intentionality: To improve challenging relationships, practice daily reflections to focus on positive attributes of family members and colleagues.

* Resilience and Leadership: Corey's second book, "Rise and Go," emphasizes resilience, encouraging leaders to rapidly recover from setbacks with actionable strategies for personal growth.

* Community and Coaching Benefits: Corey underscores the value of coaching and community, providing support networks crucial for overcoming leadership loneliness.

* Transformative Leadership: Effective leadership requires balancing corporate goals with personal fulfillment, offering holistic development opportunities at all career levels.

Notable Quotes:

* "What we focus on expands, and by writing down what you love about someone, you start seeing more of those traits in them."

* "All leaders get knocked down; it's just the great leaders get back up quicker."

* "The work wins don't offset the losses at home."

* "Life can get lonely, even if you’re leading a company or operating a machine. Coaching helps reveal that you're not alone."

* "Put your thoughts out in the world; you never know who might benefit or relate."

Resources:

* Corey Carlson on LinkedIn: LinkedIn Profile

* Corey's Podcast: "Win at Home First"

* Books by Corey Carlson:

* Win at Home First on Amazon

* Rise and Go on Amazon

* The Rise Community: Learn more about joining this faith-integrated leadership community.

* Adam Peek’s LinkedIn: LinkedIn Profile

Tune in to the full episode to uncover actionable insights on balancing personal and professional realms to elevate all areas of life. Stay connected for more inspiring discussions in future episodes of the People of Packaging Podcast.

Paul Rice is the founder of Fair Trade USA, an organization committed to the principles of ethical sourcing and global sustainable development. With a passionate background in international development and social justice, Paul has dedicated over two decades to promoting fair trade practices that empower farmers and workers worldwide. His work in Nicaragua shaped his vision and inspired the creation of a large network of fair trade projects, achieving measurable impact on poverty alleviation and environmental sustainability. Paul is also the author of the book "Every Purchase Matters," which explores the positive influence of conscious consumerism and fair trade.

Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this riveting episode of the People of Packaging Podcast, host Adam Peek engages with Paul Rice, founder of Fair Trade USA, in a conversation tunneling into the transformative power of fair trade practices. The discussion unfolds with anecdotes from Paul's inspiring journey, revealing how his upbringing and international experiences ignited a lifelong commitment to economic and social justice. Rice shares insights into how fair trade revolutionizes supply chains, highlighting it as a vital solution that marries profitability with sustainability, effectively driving social impact through business.

Delving deeper, the episode uncovers the ethos and mechanics behind Fair Trade USA's certification model, explaining how businesses and consumers alike can partake in creating global change. As the conversation unfolds, Rice emphasizes that every purchase — from ordinary groceries to thoughtful gifts — has the potential to contribute to ethical sourcing and sustainability. As listeners navigate these nuanced discussions, they'll discover how harmonizing economic models with social responsibility can collectively uplift communities and ensure long-term business resilience.

Key Takeaways:

* Fair trade is not just an ethical choice but a strategic business approach that de-risks the supply chain and ensures long-term sustainability.

* Businesses integrating fair trade practices can foster resilience against market fluctuations while supporting global poverty alleviation.

* Conscious consumerism enables individuals to significantly influence sustainable practices and fair labor conditions through everyday purchases.

* Fair Trade USA's rigorous certification standards empower farmers by ensuring they receive equitable compensation, enabling communities to invest in development projects and preserve local ecosystems.

* Despite challenges, substantial progress and growing consumer demand for sustainable products suggest a positive trajectory for fair trade initiatives.

Notable Quotes:

* "Trade not aid, which I dare say is more relevant than ever right now during these times."

* "We are harnessing the power of companies and consumers to enable a journey of sustainability in communities."

* "My belief is that we are powerful. Each of us as individuals, we are powerful and have the ability to change the world through the purchases that we make."

* "Business can and must be a force for good in the world."

* "Every purchase matters because when you go to the store, you have a chance to vote for a product that you know is organic or fair trade… that has measurable, verified benefit for the planet and for people."

Resources:

* Paul Rice's Website: paulrice.org

* Fair Trade USA: Fair Trade USA Official Website

* Book Mentioned: "Every Purchase Matters" by Paul Rice, available on Amazon and other major bookstores.

Listeners are encouraged to delve into the complete episode to fully grasp the engaging discussions and inspiring narratives. Stay tuned for more illuminating content on the impact and innovation within the packaging and sustainability realms.

Melanie Yermack is a seasoned Managing Director at Mesirow, where she co-heads the packaging practice. With over 14 years at the firm, Melanie has developed deep expertise in investment banking focused on mergers and acquisitions (M&A) within the packaging sector. She started her career at PricewaterhouseCoopers and has been instrumental in navigating complex financial landscapes to deliver substantial value in packaging M&A deals.

Rick Weil has dedicated 24 years to Mesirow as a Managing Director, specializing in M&A advisory. He has extensive experience in working with entrepreneur-owned businesses, providing them with tailored solutions and guidance through every facet of M&A transactions. His comprehensive understanding of both strategic and emotional components makes him a trusted advisor in the packaging industry.

Nitay Laor serves as a Vice President at Mesirow, supporting Rick and Melanie in their packaging endeavors. Transitioning from an accounting background, Nitay has immersed himself into M&A in the packaging industry for the past eight years. His role involves deep analysis and strategy formation for complex, multi-year client engagements aimed at maximizing business valuation and market positioning.

Episode Summary:

Join Adam Peek in this insightful episode of the People of Packaging podcast as he delves into the world of mergers and acquisitions within the packaging industry with experts Melanie Yermack, Rick Weil, and Nitay Laor from Mesirow. This episode unveils the intricate dynamics of preparing a business for sale, understanding market valuations, and the pivotal role private equity plays in the packaging sector. With over 40 years of combined experience, these guests shed light on how investment banking operates within this field and project what the future might hold for packaging M&A.

This episode unpacks the resilience of the packaging industry through tumultuous periods such as COVID-19 and economic uncertainties. Melanie emphasizes the importance of longevity in client relationships, underpinning the need for understanding not only market trends but also the unique value propositions of individual businesses. The team discusses the vital role of investment and strategic planning in making businesses attractive to buyers. Rick adds a perspective on the often unspoken psychological aspects of these transactions that aid family-owned businesses in preserving legacies while embracing strategic growth opportunities.

Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Key Takeaways:

* The importance of crafting a well-structured and competitive process when approaching mergers and acquisitions to maximize business valuation.

* Sustainability initiatives and automation are becoming significant drivers of value in the packaging industry, attracting private equity interest.

* The packaging sector exhibits strong resilience and steadiness, even amidst global uncertainties such as tariffs and economic fluctuations.

* M&A is a people-centered business that blends sales, finance, and psychology to guide family-owned businesses through pivotal transitions.

* Engaging in long-term relationships with financial advisors can empower business owners with strategic foresight for future readiness in selling their business.

Notable Quotes:

* "Packaging companies killed it during COVID by demonstrating immense resilience and growth." - Rick Weil

* "The essence of M&A in packaging is a blend of sales, finance, and psychology." - Rick Weil

* "Sustainability is on the top of everybody's mind, and it's achieved in many ways like recycled content and recyclable packaging." - Melanie Yermack

* "There's a massive pent-up demand in private equity awaiting the right packaging opportunities." - Rick Weil

* "A lot of our clients, it's not just about valuation; it's about culture, employee care, and legacy." - Melanie Yermack

Resources:

* Visit Mesirow’s website for more information: www.mesirow.com

* Listen to the My First Million podcast mentioned during the episode for insights on leveraging technology in business.

To experience the nuance and depth of this conversation, tune into the full episode of the People of Packaging podcast. Gain valuable insights into the evolving landscape of M&A within the packaging sector, and keep exploring further with Adam Peek and his fascinating guests. Stay tuned for more enlightening content from the series!

Alan Beaulieu: An esteemed economist known for his insightful economic forecasts, Alan Beaulieu has been sharing his expertise at the Tag and Label Manufacturers Institute (TLMI) show for 16 years. He brings a wealth of knowledge on how policies impact economies, particularly focusing on the packaging and manufacturing sectors. Alan is a prolific author and a renowned speaker, lauded for his clear communication style and deep understanding of global economic trends. Though he is retiring, his influential ideas and published works continue to guide industries.

Cory Francor: An expert in digital printing, Cory Francor plays a vital role within NAPCO, a company recognized for its comprehensive research on industry trends. He delivers consulting and strategic insights, focusing particularly on advancements in digital and packaging printing. Corey's emphasis on innovative printing technologies and sustainability has made him a valuable voice in both the industry conferences and educational platforms.

Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode of the People of Packaging podcast, host Adam Peek reports from the TLMI (Tag and Label Manufacturers Institute) show at La Cantera Resort and Spa in San Antonio, Texas. Engaging discussions surrounding economic forecasts and digital printing advancements unfold, featuring presentations from reputable figures like economist Alan Beaulieu and digital printing expert Corey Francor. Each presenter offers unique insights into current trends and future expectations within the packaging industry.

Alan Beaulieu shares a comprehensive economic outlook, forecasting global growth from 2025 through 2029 and highlighting potential economic challenges into the 2030s. The session also addresses U.S. export trends, labor shortages, and the influence of immigration laws on the workforce. Meanwhile, Corey Francor discusses the increasing demand for digital printing solutions, focusing on their importance for short lead times and cost-efficiency. He emphasizes how brands are adapting to digital and sustainable practices, stressing transparency with regulatory compliance and sustainability documentation as crucial for industry credibility.

Key Takeaways:

* Expect global economic growth from 2025 to 2029; be prepared for potential economic downturns in the early 2030s.

* U.S. manufacturing and exports are critical, with European and Mexican markets as top import partners.

* Digital printing is increasingly favored by brands for its efficiency and cost benefits, especially within the label printing sector.

* Sustainability is a top priority for brands, with a significant demand for clear and documented information from packaging suppliers.

* Embracing data and technology for improved efficiency is vital for navigating future economic uncertainties.

Notable Quotes:

* "I'm going to talk about how policies are impacting the economy, not how politics are" – Alan Beaulieu.

* "Digital printing is driving the label industry forward with short lead times and cost efficiency." – Cory Francor.

* "Listen to millennials because they tend to have a mindset towards efficiency." – Alan Beaulieu.

* "Brands are demanding the digital experience over just the digital capability." – Corey Francor.

* "Remember, data and technology have to be done with a purpose." – Adam Peek.

Resources:

* Alan Beaulieu on LinkedIn

* Corey's Resource at NAPCO

* Tag and Label Manufacturers Institute (TLMI) official website: TLMI

* Spec Rite: Spec Rite Website

* Packaging Is Awesome Substack: Subscribe Here

Discover more in this episode to learn how the interplay of economic trends and technological advancements is shaping the future of the packaging industry. Don't miss out on future insights; subscribe to the People of Packaging podcast today for continued educational and industry-shaping content.

Megan Lalanne is a seasoned packaging engineer with an impressive background in various industries. Currently employed by Andis, a well-known company producing shaving products, Megan has been instrumental in advancing their packaging engineering capabilities. Educated at UW Stout, she brings her passion for innovation and sustainability into her day-to-day work, ensuring that Andis's packaging is as cutting-edge and efficient as their grooming tools.

Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this episode of the People of Packaging Podcast, host Adam Peek engages in an enlightening conversation with Megan Lalanne, a packaging engineer at Andis. From the picturesque setting of the Dominican Republic, Megan shares her journey into the packaging world, her remote working experiences, and the innovative packaging strategies employed at Andis. The episode offers insights into how evolving industry demands and sustainability goals shape packaging projects.

During their discussion, Megan explores the intricacies of packaging design, including the strategic use of materials, structural elements, and graphic touches like spot UV to enhance shelf appeal. She outlines the different packaging solutions used for Andis products, emphasizing customer experience and brand integrity. Megan also touches on her educational background at UW Stout and how it prepared her for a career in packaging. The episode provides valuable perspectives on maintaining quality and innovation in packaging amid changing market and environmental conditions.

Key Takeaways:

* Megan's journey from studying at UW Stout to becoming a packaging engineer at Andis highlights the importance of practical experience and adaptability in the packaging industry.

* The episode sheds light on the evolution of packaging strategies at Andis, particularly how they balance premium design with sustainability and cost-efficiency.

* Megan discusses the role of spot UV and other design elements in capturing customer attention and enhancing product presentation on retail shelves.

* Insights into handling packaging production, including navigating domestic and international sourcing challenges, are shared to illustrate operational efficiencies.

* Andis's commitment to brand integrity is demonstrated through innovations like the Amazon Transparency program to protect against counterfeiting.

Notable Quotes:

* "I always loved crafting and wrapping gifts as a kid… crazy that that became packaging."

* "The first time you do something, you go all in; you think it's really fun."

* "There's so much cool ways that they got really creative with the brand presence."

* "Our products look like trophies… they sit them on the counter like a trophy."

* "Incredible collaboration with our engineering team allowed us to function well during Covid."

Resources:

* Andis Website: Explore their products, learn about the tools, and check out potential job openings.

* Follow Andis's various social media accounts for insights into grooming products and educations for DIY enthusiasts and professionals.

For a full recap of the conversation with Megan Lalanne and to delve deeper into the world of packaging engineering at Andis, tune in to the full episode. Stay connected with the podcast for more industry insights and stories from packaging professionals around the globe.

Kyle Hollenbeck is the co-founder of AZ Lemonade Stand. Along with his business partner, they started Aioli Burger, a food truck known for innovative culinary creations. Kyle is passionate about entrepreneurship and the food industry, focusing on creating high-quality, shelf-stable lemonade products that are gaining traction in Arizona and beyond. Prior to launching AZ Lemonade Stand, Kyle and his partner leveraged their background in food science and culinary arts to build successful food ventures.

Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode, hosts Adam Peek and Evelio Mattos sit down with Kyle Hollenbeck, co-founder of AZ Lemonade Stand, to explore the journey from food trucks to grocery store shelves. The conversation takes place on-site at BLT Kitchens in Mesa, Arizona, where Kyle shares the story of how he and his partner transformed a humble lemonade recipe into a thriving business. Despite the chilly weather, the dialogue is warm, brimming with insights into the challenges and triumphs of building a beverage brand. Listeners will hear about the creative process behind developing unique flavors, the importance of packaging, and the strategic decisions that drive growth.

Diving into the world of beverage packaging, Kyle elaborates on the evolution of AZ Lemonade Stand's packaging and branding strategies, crucial for capturing consumer attention in a competitive market. Emphasizing the significance of the distinctive mason jar packaging, Kyle explains how it has become a hallmark of their product, drawing in consumers with its premium look and enduring appeal. The hosts and Kyle taste-test several lemonade flavors, discussing favorites and highlighting how product development is a blend of science and art. The episode wraps up with discussions of potential market expansions and the importance of staying true to brand identity while embracing innovation.

Key Takeaways:

* The transition from food truck to retail shelf involves both creative and strategic challenges, highlighting the importance of strong branding and packaging.

* AZ Lemonade Stand leverages distinct packaging, like mason jars, to differentiate its products and create shelf appeal.

* Kyle Hollenbeck and his partner's backgrounds in culinary arts and food science have been pivotal in developing a product line that balances taste with shelf stability.

* The AZ Lemonade Stand's focus on local identity, with flavors like prickly pear lemonade, plays a crucial role in its branding and resonate with consumers.

* Exploring avenues like glass and plastic packaging presents logistical and brand challenges, but they are integral to scaling and sustainability.

Notable Quotes:

* "The mason jar, I think, is what gets people to impulse buy it."

* "We're Arizona. We're both two local kids, and we want to own this premium lemonade space."

* "We're starting to get on the radar of big distributors like Coke and Pepsi because of how our lemonade is performing on the shelves."

* "Our goal is to eventually have a mason jar look even in a more sustainable packaging form, like a can."

* "The reorder rate for our products is so high, we believe it validates the premium quality we aim to deliver."

Resources:

* AZ Lemonade Stand Website

* Aioli Burger

* Iconic Cocktails

Listeners are encouraged to dive into the full episode for a deeper understanding of how innovative packaging and dedication to quality can transform a local product into a burgeoning brand. Stay tuned for future episodes as Adam Peek and Evelio Mattos bring more inspiring stories from the world of packaging and design.

Jon Smieja is the Vice President of Circularity at the Trellis Group. With a professional background that includes a PhD in Chemistry, Jon brings a wealth of knowledge in sustainability and circular economy. Since March 2022, he has been a pivotal force at Trellis Group, helping guide corporate practitioners in their fight against climate change. Jon is based in St. Paul, Minnesota, and is recognized for his expertise and thought leadership in developing actionable strategies towards a more sustainable future.

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode, Adam Peek converses with Jon Smieja, the Vice President of Circularity at the Trellis Group, about the evolving landscape of sustainability and circular economy. With his deep insights on the subject, Jon delves into the intricacies of the UN plastic treaty negotiations, the challenges posed by varied global standards on sustainability, and the critical role of policy in fostering innovation. The dialogue provides a comprehensive overview of current sustainability practices and policies, emphasizing the need for standardized regulations to enhance global cooperation.

Jon Smieja sheds light on the international efforts to curb plastic pollution, discussing his firsthand experience at recent global meetings in South Korea. He highlights the significant divide between high ambition countries aiming for production caps on plastics and nations focused solely on end-of-life management. As Jon breaks down these complex issues, he reflects on how upcoming policy actions could push for scaling sustainable innovations, ultimately seeking a level playing field for businesses. Echoing the essence of the circular economy, this episode provides insightful perspectives on the progress and ongoing negotiations in the climate change fight.

Key Takeaways:

* The disparity between high ambition countries and others on managing plastic pollution is a central issue in global negotiations.

* Circular economy initiatives necessitate both upstream production controls and enhanced downstream waste management solutions.

* The role of policy as an innovation driver is crucial to scaling sustainable technologies and achieving global environmental goals.

* Standardization in sustainability regulations is essential for clarity and effective implementation across nations.

* Trellis Group events offer actionable insights for practitioners, facilitating collaboration among key stakeholders in sustainability.

Notable Quotes:

* "You are an authority on the circular economy."

* "There's too much… and keep it out of the environment."

* "Policy can be a driver… then the costs come down."

* "I always think of sort of policy and these sort of requirements as the father of innovation."

* "We can address the current plastics challenge with waste management alone."

Resources:

* Jon Smieja on LinkedIn

* Trellis Group: trellis.net

Stay tuned for more episodes filled with enlightening discussions on the latest in sustainability and the circular economy. Listen to the full episode for an in-depth understanding of all topics covered and more inspiring content.

*

Adam Peek is an expert in the packaging industry with over 14 years of experience. He specializes in labels, folding cartons, and RFID technology. Currently residing in West Jordan, Utah, Adam has a strong footprint in the labeling sector, working with a variety of companies to optimize their product packaging solutions. His deep understanding of the complexities of labeling and packaging positions him as a leading voice in sustainable packaging practices and innovations within the industry.

Episode Summary:

In this informative episode of the Packaging Today show, Adam Peek tackles an essential and often overlooked aspect of the packaging world: labels. While his co-hosts Cory and Evelio are attending Paris Packaging Week, Adam broadcasts solo from his home base in Utah. He provides an in-depth analysis of why labels are, in fact, a crucial component of packaging—contrary to some industry beliefs. Adam delves into the role labels play in product identification, compliance, and consumer information, asserting that labels are vital not only for brand identity but for the overall functionality and recyclability of packaging.

Adam emphasizes the importance of selecting the right labels and adhesives, particularly concerning sustainability and recyclability. He discusses the declining PET resin prices and how the packaging industry must adapt to ensure the economic feasibility of recycling efforts. Adam dissects the complexities of label application, adhesive types, and the dire environmental implications of mismatched materials. The conversation underscores the transition in global packaging towards enhanced recyclability, highlighting how both consumers and companies can contribute to better recycling outcomes by understanding and improving label choices.

Key Takeaways:

* Labels are Essential Packaging: Labels are not merely decorative; they are essential for product identification, compliance, and consumer engagement, making them an integral part of the packaging.

* Adhesive Selection is Crucial: The choice of adhesive on labels significantly impacts the recyclability of packaging, with the potential to either facilitate or hinder the recycling process.

* Recyclability Challenges: PET and HDPE containers face distinct challenges regarding labels, and improper label choices can render materials unrecyclable, affecting recyclability economics.

* Sustainable Practices: Understanding the complete lifecycle of packaging, including labeling, is necessary for developing sustainable solutions in the industry.

* Technological Transition: Upcoming changes like the shift from UPC codes to QR codes (Sunrise 2027) signify evolving labeling technologies and their functionalities.

Notable Quotes:

* "Labels are packaging. They're not something separate from the realm of packaging, they are integral to it."

* "The adhesive is not only about getting that label to stick, but about how we can navigate the challenges posed by recycling."

* “There's no perfect solution for packaging. The perfect solution is really to have nothing, but that's not practical."

* "The shift from the traditional UPC to QR codes by 2027 will transform how consumers and registers interact with packaging."

* "It's not just the label material that needs attention; the adhesive is critically important when it comes to the recycling ecosystem."

Resources:

* SpecRight

* Trayak

* GS1 Website for information on Sunrise 2027

* Consortium for Waste Circularity

* Packaging Today Podcast: Search on Apple and Spotify for episodes

Discover more about the intricacies of packaging design and sustainability by tuning into this episode. Stay updated with the latest trends in the packaging industry, and anticipate insightful discussions from Packaging Today in future episodes.

Jennifer Jablonski: Jennifer is a Business Development Manager at Graphic Packaging, focusing on the Boardio product. With a background at Graphic Packaging prior to AR Packaging's acquisition, Jennifer is pivotal in expanding Boardio/s market presence and sustainability initiatives.

Max Goodman: Max is the Senior Product Manager for Boardio at Graphic Packaging. He has been instrumental in the product's evolution, witnessing its development from AR Packaging's era into its current iteration under Graphic Packaging.

Alex Werne: Alex serves as the Sustainability Manager for the Boardio product at Graphic Packaging. Based in Lund, Sweden, his duties center around developing and advocating for the sustainability credentials of Boardio, aligning with broader organizational goals.

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this insightful episode, host Adam Peek dives into the innovative world of sustainable packaging with a panel of experts from Graphic Packaging. The conversation unfurls the journey of Boardio, a revolutionary packaging solution that blends functionality with sustainability. Jennifer Jablonski, Max Goodman, and Alex Werne share in-depth details on how Boardio emerged from AR Packaging’s legacy product, the Sika Can, evolving into an innovative solution that balances environmental concerns with consumer needs.

The episode is rich with discussions on Boardio’s form and functionality, including its manufacturing and logistical efficiencies, which result in a significant reduction in carbon emissions. Topical sustainability challenges, such as EPR laws and the intricacies of material recycling, are also unpacked. The guests share plans for expanding Bordeaux's presence in the North American market, highlighting potential partnerships with industries looking for eco-friendly packaging solutions. The podcast not only introduces Bordeaux’s attributes but also presents actionable insights into the future of sustainable packaging.

Key Takeaways:

* Boardio is a pioneering product combining sustainability with efficient packaging solutions, rooted in AR Packaging's legacy design, the Sika Can.

* The unique flat-packed manufacturing process drastically reduces transportation-related carbon footprints compared to traditional pre-made can solutions.

* Boardio is curbside-recyclable, featuring 90% paperboard and 10% other materials necessary for product protection without impacting recyclability.

* Expanding co-packing networks will enable Boardio to enter various product categories, including coffee, powdered goods, and supplements, offering brands a sustainable edge.

* A holistic approach to packaging sustainability is essential, integrating product protection, carbon footprint considerations, and ease of recyclability.

Notable Quotes:

* "Boardio is not like a miracle product. We still need like a barrier to protect the product."

* "One of the biggest benefits of the Boardio pack is that it is delivered in flat… the efficiency gains compared to any pre-erected packaging is significant."

* "With the Boardio pack, we're printing and cutting everything in our facilities, delivering that in flat, then it is assembled in our machinery right before it is being filled."

* "The packaging itself often doesn't contribute that much if you look at the whole product to the footprint."

* "We really want to see the Boardio package succeed and expand to new markets and new areas. And also beyond North America and Europe, take Boardio globally."

Resources:

* Graphic Packaging

* AR Packaging Heritage

* Canada-based partners: Club Coffee and Mother Parkers

* Co-packers: JJM Packaging in New Jersey and Combined Technologies Inc. in Indiana

For more about the innovative sector of sustainable packaging and further dynamic discussions, tune into the full episode and stay connected for upcoming episodes.

Doug Gibson is the founder and CEO of Infigo, a company specializing in web-to-print solutions designed to streamline printing processes. With over 14 years of experience leading Infigo since its inception in 2010, Doug has successfully expanded the company's global footprint, particularly strengthening its presence in North America. Originally a Scotsman, Doug's professional journey has taken him across Europe and the United States, where he frequently engages with industry stakeholders and represents Infigo at major print and labeling events.

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode of the People of Packaging Podcast, host Adam Peek sits down with Doug Gibson, the dynamic founder and CEO of Infigo. Broadcasting all the way from Switzerland, Doug delves into the fascinating world of web-to-print technology, highlighting its transformative potential in the print and packaging industry. With a refreshing mix of humor and insight, Doug compares himself to a Mel Gibson doppelganger and shares his personal journey from a Scotsman to a recognized industry leader.

Throughout the discussion, Doug shares how Infigo enables printers to increase their orders and revenue through automated, seamless processes. He provides a clear picture of how web-to-print solutions can revolutionize the typical business procedure by allowing 24/7 access for customers — drastically cutting down on lengthy administrative tasks and thereby freeing up businesses to focus on more value-driven interactions. Doug passionately speaks about the importance of easing the accessibility of such technology, arguing that, despite common misgivings, implementing a solution like Infigo can bring multiple competencies and advantages without disrupting existing job roles.

Key Takeaways:

* Infigo's web-to-print solutions aim to streamline printer operations, enabling more orders and revenue without increasing human intervention.

* Automated online experiences offered by Infigo simplify the order, proofing, and payment processes, freeing up company resources devoted to non-income generating tasks.

* Doug emphasizes meeting customers where they are, stressing the importance of making transactions easy to maintain competitive industry standing.

* A significant part of Infigo's client base has shifted to North America, demonstrating their success and rising adoption of digital tools among US companies.

* Doug highlights the need for the industry to keep pace with technological advancement and innovation, moving away from traditional and inefficient methods.

Notable Quotes:

* "Our number one goal, make getting more orders and make them more money. That's what we, that's what we like to do here."

* "Printers have some tooling to enable their businesses to be more successful, more profitable and easier to deal with."

* "Let the system do that. Let’s do the proportion of if we’ve got a pie and we’re eating into three quarters of it doing our admin, let’s do it the other way around."

* "Move part of your process online. Move part of the problem online."

* "It amazes me that they're sitting there, there's a trepidation of saying why should I even bother with doing this?"

Resources:

* Infigo's Website

* Infigo on LinkedIn: Check their page for updates on their services and industry insights.

Explore the evolving landscape of printing solutions with Adam and Doug in this episode, providing a rich discussion about the technological leap in printing operations and the value of adopting digital tools. Tune in to understand how Infigo’s solutions can empower your business, stay ahead of trends and maximize efficiency, only on the People of Packaging Podcast.

Key Takeaways:

* The People of Packaging podcast originated from a chance meeting between Adam Peek and Ted Taitt at a packaging event in New York.

* Ted Taitt brings a unique blend of expertise with a background in mechanical engineering and a long history in both the packaging industry and music production.

* The episode reflects on the growth and transformation of the podcast, particularly during the COVID-19 pandemic, leading to increased engagement and content production.

* Ted highlights the importance of embracing new experiences and being open to continuous learning as key components for career growth.

* The evolving role of AI in packaging design is discussed as a frontier for innovation and creativity in the industry.Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

New sponsor is Label King! Check them out at www.thelabelking.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

About the Guest(s):

Ted Taitt: Ted Taitt is a seasoned professional in the packaging industry with a background in mechanical engineering. A graduate of NJIT, Ted has been immersed in packaging since 1996, developing a rich tapestry of experience and connections throughout his career. Besides his technical expertise, Ted is a passionate music enthusiast with a home studio, where he has been engaged in music production since 1991. Ted's multifaceted career and interests highlight his dedication to innovation and creativity both in engineering and music.

Episode Summary:

In this milestone 300th episode of the People of Packaging podcast, Adam Peek celebrates the remarkable journey of the podcast with his good friend Ted Taitt. Broadcasting from Ted's home studio in South Plainfield, NJ, the episode takes listeners on a nostalgic trip down memory lane to the origins of the People of Packaging podcast. From their initial meeting at a New York packaging event to the first few episodes recorded in a humble hotel room, Adam and Ted revisit the ups and downs, the lessons learned, and the growth experiences marking their journey together.

The episode is rich with insights into Ted's extensive packaging career and his dual passion for music. Adam and Ted discuss the evolving intersection of technology and packaging, with Ted expressing excitement over the creative potential of integrating AI into design. The discussion also touches on personal growth and career evolution, where Ted shares invaluable advice about embracing change and stepping out of one's comfort zone. Through candid dialogue and light-hearted banter, Adam and Ted demonstrate the power of networking and openness, pivotal elements that have shaped their friendship and professional endeavors.

Notable Quotes:

* "I've been at this for wow. Since 1991." - Ted Taitt

* "You have to be open to meeting new people." - Ted Taitt

* "Try new things… I think I let a lot of potential growth pass me by." - Ted Taitt

* "With the AI tools and what it allows people to do creatively… It's exciting." - Ted Taitt

* "Life always wins." - Ted Taitt

Resources:

* Spec Rite: specright.com

* TRAYAK: trayak.com - Offers solutions for life cycle assessment and other goals.

* Ted's Home City: South Plainfield, NJ – insights into TED’s life and community.

Encourage your audience to listen to the full episode for an in-depth exploration of the unique blend of packaging, music, and personal growth that this conversation offers. Stay tuned for more inspiring content from the People of Packaging podcast!

Kari Warberg Block is the innovative founder of EarthKind, a company renowned for its eco-friendly pest control solutions. As the daughter of an entomologist yet possessing a natural ethos about nature, Kari embarked on creating sustainable, humane pest control methods. Her product line, which steers clear from traditional toxic pesticides, has found massive success, selling over $350 million in retail. Her commitment to quality led her to oversee all manufacturing in-house at EarthKind, ensuring each product's integrity and efficacy. Kari is also a respected blogger and contributor to popular publications like Martha Stewart Living and Good Housekeeping.

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Join host Adam Peek in an intriguing conversation with Kari Warberg Block, the founder of EarthKind, as they dive into the world of compassionate pest control solutions. This podcast episode is a deep dive into Kari's unique journey from being the daughter of a traditional pest control professional to creating a company that revolutionizes the way we manage pests. Her determination and innovative mindset have navigated EarthKind to the forefront of eco-friendly pest prevention, highlighted by products like Fresh Cab and Stay Away.

Kari shares valuable insights into her entrepreneurial path, driven by personal experiences and an unyielding faith. She reveals her pioneering success in the pest control industry—having launched a whole new category that's been adopted by major retailers and even inspired giants like Procter and Gamble. This episode explores the intersection of effective pest control and earth-friendly solutions, showcasing advanced packaging innovations designed by her son and others at Earth Kind. Throughout the discussion, Kari's unwavering commitment to sustainability and quality shines through, offering listeners an enlightening perspective on her mission and legacy.

Key Takeaways:

* Kari Warberg Block transformed the pest control industry by creating eco-friendly, sustainable solutions that do not rely on toxins or poisons.

* Earth Kind's products, such as Fresh Cab and Stay Away, are thoroughly developed and manufactured in-house, emphasizing high-quality and environmentally friendly practices.

* Kari's approach is heavily influenced by her upbringing and personal ethos, focusing more on innovative problem-solving than on profit-making.

* The packaging of Earth Kind products is an integral component, crafted to maintain the integrity and effectiveness of the pest-repelling contents.

* Earth Kind's impact reaches consumers directly and extends to collaborations with brands like John Deere, proving the professional-grade quality of their products.

Notable Quotes:

* "It always brings me a little bit of extra joy whenever I hear it because it's cool that I can get my kids involved in this whole thing."

* "I started this business with my kids and they've had a lot of contributions in it over the years, and ultimately it led to their career choices as well."

* "We moved around a lot…which really taught me a lot about people, right, and a lot about culture."

* "I prayed a lot and I learned to get really resourceful because if I don’t know something, I need to find the person who knows this."

* "Packaging is such an important piece of that. And I'm kind of a junkie when it comes to that."

Resources:

* Earth Kind

* Articles by Kari Warberg Block in major publications like Martha Stewart Living and Good Housekeeping

Delve into this captivating episode and discover how Kari Warberg Block's innovative spirit and commitment to sustainability are reshaping pest control at Earth Kind. Don't miss out on more enlightening stories and insights from the People of Packaging Podcast—subscribe and stay tuned for upcoming episodes.

Charlie Grace is the co-founder of Night Owl Martini, a burgeoning brand in the ready-to-drink (RTD) cocktail segment. Based in New York City, Charlie brings a wealth of expertise from the beverage industry, focusing particularly on innovative and consumer-oriented solutions in alcoholic drinks. His experience includes developing unique products that cut down on preparation time while ensuring quality, like the tequila-infused espresso martini for which Night Owl is renowned. Partnering with a co-founder who has a strong background in co-packing operations, Charlie is committed to delivering top-notch cocktail experiences conveniently to consumers across the United States.

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this thrilling episode of the People of Packaging Podcast, host Adam Peek chats with Charlie Grace, the visionary behind Night Owl Martini, about revolutionizing the world of ready-to-drink cocktails. As a pioneer in the beverage industry, Night Owl Martini marries the electrifying flavors of espresso with vodka and tequila to serve cocktail quality experiences conveniently in a can. Through this lively discussion, listeners will gain insights into how Night Owl tackled traditional cocktail preparation challenges with their innovative products.

Charlie Grace elaborates on the inspiration and journey behind Night Owl Martini, emphasizing the value of premium ingredients and seamless packaging to create a memorable consumer experience. The convenience of RTD cocktails, like Night Owl’s Espresso Martini, curtails the hassle of measuring and mixing – a clear game-changer for cocktail enthusiasts. The discussion navigates through packaging intricacies, nitro-filling for foam quality, and the importance of drink stability. The episode also uncovers plans for Night Owl's growth and distribution across the U.S., encouraging listeners to explore this rising star on the beverage scene.

Key Takeaways:

* Night Owl Martini is disrupting the market with its espresso martini packed in an aluminum can, offering unique vodka and tequila options for diverse flavor experiences.

* The popularity of espresso martinis continues to surge, with Night Owl filling a niche for quality cocktails that are convenient and accessible.

* Using nitro in canning ensures Night Owl's martinis maintain their signature foam, enhancing drink presentation even at home.

* Sustainability in packaging is emphasized, using recyclable materials to reduce environmental impact while offering a premium product experience.

* Night Owl is focused on expanding its distribution, currently targeting ten states primarily along the East Coast, and eyeing future growth across America.

Notable Quotes:

* "Espresso martinis are one of the most popular drinks both in New York City and around the country, even around the world." – Charlie Grace

* "We really wanted a coffee forward tasting profile, and it allows, a great baseline." – Charlie Grace

* "Our goal as we look at the Night Owl brand is to really focus on the coffee and alcohol space." – Charlie Grace

* "Maybe it will become your happy hour drink of choice when you decide that you need a little pick me up." – Charlie Grace

* "Night Owl Martini is not just a product, it's an experience for those who enjoy the finer things in life with convenience." – Charlie Grace

Resources:

* Website: drinknightowl.com – Explore Night Owl's range of ready-to-drink espresso martinis.

* Social Media: Keep up with Night Owl Martini on social platforms for the latest news and updates.

* Special Mentions: Adam Peek shares a delightful first experience tasting both the vodka and tequila versions of Night Owl's signature drink, highlighting the brand's potential for corporate gifting initiatives.

Dive into this engaging episode to uncover the innovations driving the RTD cocktail revolution. The conversation doesn't end here — stay tuned for more fascinating insights and trends in the evolving packaging and beverage industries!

Johnny Locarni is the founder of Magic Cactus, a pioneering company in the hemp beverage industry aiming to offer the most effective alcohol alternatives on the market. With a professional background that spans finance, film and television, Johnny ventured into the cannabis industry almost by accident but quickly found a niche serving the more cannabis-curious and lighter consumers. Originally from Omaha, Nebraska, he spent years in Los Angeles before relocating to Arizona. His entrepreneurial journey is driven by a personal mission to create healthier alcohol alternatives, fueled in part by a personal family tragedy.

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this episode of the People of Packaging Podcast, host Adam Peek is joined by Johnny Locarni, the founder of Magic Cactus, to delve into the rapidly evolving intersection of the beverage industry and hemp-derived THC. Johnny shares his unique journey from finance to cannabis and ultimately to founding a beverage company focused on providing a natural alternative to alcohol. The discussion covers the potential of hemp-derived products, their role as alcohol alternatives, and the complex regulatory environment that currently impacts their availability.

Johnny outlines the challenges Magic Cactus faced during its research and development phase, emphasizing the need for a product that not only offers a pleasant taste and is low in sugar and calories, but also meets various legal restrictions across different states. By focusing on a microdose approach, Magic Cactus offers consumers a way to enjoy the effects of THC responsibly and legally in many locations. As Magic Cactus continues to navigate the shifting landscape of state regulations, Johnny’s insights offer valuable lessons for anyone interested in the future of hemp-based products.

Key Takeaways:

* Magic Cactus is innovating in the hemp beverage industry by providing a low-dose THC alternative to alcohol.

* The regulatory environment for hemp-derived products is complex and varies widely by state, impacting business strategies and product distribution.

* Johnny Locarni’s motivation to create Magic Cactus was driven by personal tragedy and a desire to provide healthier lifestyle alternatives.

* The company focuses on producing a low-calorie, low-sugar beverage that can serve as an alcohol alternative for people looking to reduce alcohol consumption.

* Navigating regulatory challenges is a continual process requiring frequent updates to product packaging and distribution strategies.

Notable Quotes:

* "The goal is to create an approachable, natural, non-toxic alternative to alcohol."

* "Being a cannabis-born brand wasn't a fit for what we were trying to accomplish."

* "What would make more sense is to decipher with a potency cap… rather than trying to figure out the source material."

* "We have to be very careful. We can't just say, we just landed this national contract for distribution."

* "The mission and vision help. If I didn't have a reason to be doing this, I probably would've… just gone back to finance."

Resources:

* Magic Cactus Website

* Johnny Locarni on LinkedIn

* Magic Cactus on Instagram @drinkmagiccactus

Listen to the full episode to gain deeper insight into the benefits, challenges, and future possibilities in the hemp-derived beverage industry. Stay tuned to the People of Packaging Podcast for more engaging discussions and expert insights!

Sid Banthiya is an esteemed advisor and investor with a wealth of experience in consumer businesses. He began his career in investment banking with UBS and Credit Suisse, where he developed a strong foundation in finance. Sid transitioned into executive roles at prominent consumer brands like Blue Apron and Milk Bar, where he honed his expertise in financial strategy, operations, and packaging. His journey from finance to consumer investments underscores his acumen in identifying and nurturing business opportunities within the consumer sector.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode of the People of Packaging Podcast, host Adam Peek welcomes Sid Banthiya, a savvy advisor and investor in consumer businesses. They dive into the complexities of #packaging within consumer brands, exploring how it intersects with various departments from marketing to operations. This episode promises to offer unique insights into what advisors and investors like Sid look for when assessing consumer businesses, particularly in the realm of packaging.

Sid Banthiya draws from his extensive background in finance and consumer businesses to uncover how packaging impacts financial outcomes, brand perception, and customer experience. From his time at Blue Apron to Milk Bar, Sid shares anecdotes that reveal the multifaceted role of packaging in retail success. Listeners will gain an understanding of the omnichannel disruption that packaging can cause and how it influences both operational and branding strategies. This episode is a treasure trove for anyone interested in the convergence of finance, consumer behavior, and innovative packaging solutions.

Key Takeaways:

* Packaging impacts every department in a consumer business, from finance to marketing, and logistics to customer experience.

* Sid highlights the importance of control in packaging, particularly how direct-to-consumer brands manage their packaging compared to wholesale and retail channels.

* The significance of physical and design considerations in packaging decisions for shelf presence, consumer engagement, and logistical efficiency is emphasized.

* An omnichannel approach requires packaging that fits well in both digital and physical realms, ensuring consistency and brand representation across all platforms.

* Understanding customer feedback and behavior through packaging experiences can inform strategic business improvements.

Notable Quotes:

* "Packaging can hit so many different parts…from a cost perspective, and then obviously all the way to sort of the revenue side and in between." - Sid Banthiya

* "There's only so much advice I can give if I don't really understand the product." - Sid Banthiya

* "Finance, as we've talked about, Adam, as sort of the source of truth for everybody that's sitting in the business, that's thinking about experimenting." - Sid Banthiya

* "You have the operations folks saying… It's the summer months. By the time it got there, we had bad customer experiences." - Sid Banthiya

* "When you're bringing in products, if they sell out, you can simply say, hey guys, like, sorry, I mean, we sold out." - Sid Banthiya

Resources:

* Connect with Sid Banthiya on LinkedIn for more insights and to explore his advisories.

* Learn more about Blue Apron and Milk Bar, brands where Sid has played key roles.

* Discover Pop Up Grocer, an innovative retailer mentioned in the episode.

* Explore Tacombi, another noteworthy business Sid mentions for its unique take on consumer experience.

Listeners are invited to dive into the full episode for a comprehensive understanding of the intricate roles packaging plays in consumer businesses and to gain more insights from Sid Banthiya's wealth of experience. Stay tuned for future episodes filled with enlightening discussions and expert insights in the realm of packaging and beyond.

Manya Rubenstein is the co-founder and CEO of the Industrious Spirit Company (ISCO). Originally from New York, she has made her mark in Rhode Island with her passion for sustainable and regenerative farming practices. Her professional journey started in publishing, but she later transitioned into the spirits industry, where she combines storytelling with a dedication to environmental responsibility. Manya's innovative approach and leadership at ISCO have led to the creation of unique spirits like the distinctive Ostreida Oyster Vodka, showcasing her commitment to both creativity and sustainability.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this episode of the People of Packaging Podcast, host Adam Peek welcomes Manya Rubenstein, the visionary co-founder and CEO of the Industrious Spirit Company (ISCO). Broadcasting from the vibrant artistic community of Rhode Island, Manya shares the inspiring journey of ISCO, a distillery that merges creative artistry with rigorous sustainability practices. As the first distillery in Providence since Prohibition, ISCO stands out for its urban creative hub that draws inspiration from ecological innovation, making sustainability an integral part of its ethos.

Throughout the episode, Adam and Manya delve into the challenges of aligning sustainable production with packaging ethics, given the regulatory landscape and the limitations faced by small producers. They explore ISCO’s journey of transparency and commitment to reducing environmental impact, highlighting steps like sourcing bottles from local producers and exploring creative labeling techniques to communicate the story behind each spirit. Manya discusses exciting ventures such as their unique Ostrida Oyster Vodka, illustrating how ISCO’s narrative-driven approach successfully bridges the gap between agriculture and the art of distillation.

Key Takeaways:

* Sustainable Sourcing and Storytelling: Learn how Manya Rubenstein founded ISCO with a strong focus on sustainable spirits production and using storytelling to connect consumers with the origins of their products.

* Innovative Product Development: Discover the unique process behind ISCO’s Ostrida Oyster Vodka, emphasizing innovation in creating spirits that reflect the terroir and highlight local resources.

* Challenges in Sustainable Packaging: Understand the difficulties small producers face in sourcing eco-friendly packaging and complying with industry regulations.

* Rebranding Efforts: Gain insight into ISCO's recent rebranding journey, prioritizing clear communication of their product's identity through updated label designs.

* Community and Collaboration: Explore how ISCO collaborates with local artists and ocean-based nonprofits, strengthening community ties and supporting environmental causes.

Notable Quotes:

* "We see ourselves as this urban creative hub, but we're taking what's happening on the farm and being inspired by what's going on in our oceans." – Manya Rubenstein

* "We wanted to make sure that our packaging reflected our ethos." – Manya Rubenstein

* "Ostrida is the only oyster vodka, and it makes amazing martinis… trust me, it's delicious." – Manya Rubenstein

* "We're in a place where we're all trying to figure out what can we do, you know—even small and big ways—to try to help." – Manya Rubenstein

* "The labels are meant to bring together the industrial elements with the more natural elements." – Manya Rubenstein

Resources:

* Industrious Spirit Company (ISCO): iscospirits.com

* Instagram: @iscospirits

* Manya's Email: (provided in episode)

Listen to the full episode for a deeper understanding of ISCO’s innovative approach to marrying spirits production with sustainability, and stay tuned for more engaging content from the People of Packaging Podcast.

Alyssa Summers is the CEO of Print Base, a company specializing in providing marketing tools and services to commercial printing companies. She has a background from St. Ambrose University and is dedicated to assisting print businesses in optimizing their digital marketing efforts, even when operating on limited resources.

John Bracamontes serves as the CMO of Print Base, bringing extensive experience in digital marketing, with a focus on driving visibility and engagement for print companies. John has a background steeped in digital strategy from the grassroots level, involving himself with various digital tools from an early age and coming from a blue-collar town that exposed him to diverse business environments.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this episode of the People of Packaging Podcast, host Adam Peek is joined by Alyssa Summers and John Bracamontes from Print Base. The episode dives into how Print Base is revolutionizing marketing for small and medium-sized printing companies through affordable services that don't compromise on quality. As frequent travelers in the commercial printing space, Alyssa and John have dedicated their efforts to provide extensive resources that empower print companies to manage their digital marketing internally at a fraction of typical agency costs.

Adam engages the guests in a lively discussion about the nuances of digital marketing specialized for the print industry. They delve into the significance of having a strong online presence across various platforms, particularly emphasizing LinkedIn while acknowledging the latent worth of broader social media visibility. The guests also highlight how advancements in AI and digital tools are becoming pivotal for optimizing productivity and marketing efficacy within the industry. Print Base serves as a pivotal tool, offering a vast repository of resources, from social media posts to fully structured marketing courses, catering specifically to the print market demographic.

Key Takeaways:

* Print Base offers a cost-effective solution tailored to small and medium-sized print companies by providing accessible marketing tools and services.

* LinkedIn is identified as the most impactful platform for B2B marketing in the print industry, with Print Base facilitating engagement for its clients.

* The integration of AI and machine learning is shaping the future efficiency of digital marketing, enabling unique personalization and automation capabilities.

* Print Base emphasizes both digital course offerings and marketing assets like blog outlines and email templates, helping clients maintain their digital presence efficiently.

* The company leverages cutting-edge technology to deliver content and marketing services that are specifically aligned with the needs of the print industry.

Notable Quotes:

* "The novelty of seeing a thing just pump out content that's cohesive and makes sense is really cool to people." - John Bracamontes

* "We always say, just be visible everywhere…because it’s a level of social validation." - Alyssa Summers

* "If we had to choose a platform for this industry, it would be LinkedIn. That’s the place to be." - Alyssa Summers

* "Now you don’t even have to write it, you can take our outlines, drop it into a chat and it will be unique every time." - John Bracamontes

* "It allows small companies to receive marketing services without the need for a huge budget." - Alyssa Summers

Resources:

* PryntBase Website

* LinkedIn - Alyssa Summers (URL not explicit in transcript)

* LinkedIn - John Bracamontes (URL not explicit in transcript)

This episode is packed with insights on how technology is revolutionizing the print industry's marketing landscape. Tune in to explore more about the digital strategies Print Base offers and to uncover the potential ways your printing company can thrive online. Stay connected with the People of Packaging Podcast for more enlightening discussions.

Evelio Mattos is the host of the Packaging Unboxed Podcast and an expert in sustainable packaging. Known for his innovative approaches and thought leadership in the packaging industry, Mattos brings a wealth of experience and knowledge to his discussions.

Adam Peek is a notable figure in the packaging sector, renowned for his insightful observations on packaging design and AI. Peek often acts as a bridge between technology and consumer goods with a focus on ethical and practical applications.

Cory Connors is the host of the Sustainable Packaging Podcast, contributing to the elevation of conversation around eco-friendly packaging solutions. With a background in corrugated packaging, Connors brings a practical perspective on sustainability challenges in the packaging industry.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the innovative landscape of packaging design, with a keen focus on how Artificial Intelligence (AI) is revolutionizing the industry. The conversation begins with a light-hearted banter about the day-to-day names in packaging before steering towards how Mattel has effectively utilized AI to create packaging for Barbie using Adobe’s latest technological advancements. The hosts discuss security concerns related to using AI tools, as major companies fear the risk of sharing proprietary design elements that could be mimicked by competitors.

The episode further explores the implications of GLP-1 drugs on packaging. As these medications become increasingly utilized for weight control in adults, they are reshaping portions and nutritional packaging requirements. The dynamic adjustments made by big brands like Nestle highlight the rapid shift in consumer needs and competitive strategies. Additionally, the discussion pivots to recycling challenges in the polybag sector and the ongoing advancements in sustainable packaging solutions, including advanced recycling technologies. The hosts wrap up the discussion with an exploration of the chemicals found in various forms of packaging and their potential effects—sparking a debate about the health impacts and regulatory measures to mitigate them.

Key Takeaways:

* AI in Packaging: Mattel’s use of generative AI for Barbie packaging design signals a technological leap, underscoring the brewing conversation about security and competition.

* GLP-1 Drugs Influence: Companies are rethinking packaging strategies to adapt to the changing dietary needs driven by GLP-1 weight management drugs.

* Recycling Innovations: The future of polybag recycling lies in advanced methods, challenging the cost-effectiveness of polybags versus paper bags.

* Packaging and Health Concerns: Exposure to thousands of chemicals through packaging materials prompts a need for innovation towards safer, eco-conscious options.

* Consumer Responsibility: The burden of recycling and sustainable practices is increasingly placed on consumers, raising questions about practicality and consumer fatigue.

Notable Quotes:

* "Mattel used artificial intelligence to create the latest packaging for Barbie dolls, highlighting how leading brands are pushing the envelope with technology." – Evelio Mattos

* "You need an in-house AI model to securely keep your design processes from training external systems and avoid exposing your competitive edge." – Adam Peek

* "This massive move towards GLP-1 drugs means packaging that reflects smaller portion sizes, a crucial shift in how we think about packaging products." – Cory Connors

* "We can't ignore how these new technologies, while exciting, also raise significant security concerns and challenges with recycling." – Adam Peek

* "The chemical exposure from packaging—whether it's paper, plastic, or metal—is alarming. We need tangible solutions, not just shifts to glass." – Cory Connors

Resources:

* Packaging Unboxed Podcast with Evelio Mattos

* Sustainable Packaging Podcast with Cory Connors

* Mattel's AI-Powered Barbie Packaging [Adobe Creative Features]

* Discussions on GLP-1 Drug Influence on Packaging [Nestle's Packaging Strategies]

* Consortium for Waste Circularity [Mike Ferrari Insights]

Engage with the full episode for a deeper dive into how AI is shaping the future of packaging and impacting sustainability efforts. For more in-depth industry insights, stay connected to our series and discover the evolving narratives in packaging today.

Rocky BatzelRocky Batzel is the innovative inventor and CEO of Snapslide, a breakthrough company in the packaging industry. Hailing from Scranton, Pennsylvania, Rocky embarked on a journey to revolutionize child-resistant packaging after observing his family members struggle with conventional pill bottles. His entrepreneurial spirit led him from medical school into the world of packaging innovation, where he invented an award-winning, one-handed accessible closure. Rocky is driven by empathy and a desire to make everyday products smarter and more accessible for millions, particularly those with dexterity challenges.

Chason SordoniChason Sordoni is a key player at Snapslide, working alongside Rocky Batzel to bring this innovative packaging solution to market. With roots in the bustling region of Scranton-Wilkes-Barre, Chason joined Snapslide after being captivated by the practical brilliance of its prototypes. With a background in IT sales and video production, Chason combines his business acumen with creative media skills, significantly contributing to the company's growth and outreach efforts.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Join host Adam Peek for an insightful episode of the People of Packaging Podcast, featuring the dynamic team behind Snapslide, Rocky Batzel and Chason Sordoni. Discover how an entrepreneurial idea addressing everyday challenges has blossomed into an award-winning innovation. This episode unveils the journey of Snapslide in revolutionizing packaging, offering a more accessible solution for millions with limited dexterity. Learn about their recent Ameristar Award win and how it’s shaping the future of packaging.

Snapslide is transforming how we perceive and interact with conventional packaging, particularly focusing on child-resistant closures. The episode kicks off with Rocky sharing how his mother's struggles with opening pill bottles ignited his journey into inventing Snapslide. This innovative solution is designed to assist millions who face everyday challenges in using traditional packaging. In their conversation, Rocky and Chason delve into the product’s unique functions — a one-handed open-and-close system designed for those with arthritis or one-handed use capabilities. This conversation explores how the product's capacity to save materials and improve accessibility is set to make lasting changes in packaging norms.

The discussion further highlights Snapslide's significant industry recognition and award-winning efforts. In a competitive landscape involving global giants, Snapslide's affordable and flexible design captures attention, offering substantial potential across various sectors. With Chason Sordoni emphasizing a directional shift toward expanding Snapslide’s applications beyond pharmaceuticals, the conversation pivots to a broader vision for more inclusive and environmentally-friendly packaging solutions. Through detailed exploration of their development and market entry strategies, the episode serves as a compelling narrative about innovation and persistence, underscoring the transformative power of packaging.

Key Takeaways:

* Snapslide offers a revolutionary solution for child-resistant packaging, enabling one-handed operation ideal for individuals with dexterity issues.

* The ongoing mission of Snapslide is expansively addressing the needs of the aging population and others with limited hand functionality.

* Winning the Ameristar Award signifies Snapslide's impact and recognition within the packaging industry.

* The product's unique design not only enhances accessibility but also aims at reducing material usage, thus contributing to sustainability.

* Snapslide is well-poised for market penetration, with potential applications extending beyond pharmaceuticals into various consumer products.

Notable Quotes:

* "I was like, whoa, that's nuts. We're living in the 21st century here…everything's evolved, but child-resistant enclosures haven't." - Rocky Batzel

* "Snapslide, we consider it a new element on the periodic table of closures." - Chason Sordoni

* "There's about 12 million people out there that only have one arm to use, and I'm like, whoa, that's crazy." - Rocky Batzel

* "We've been very happy to add a thousand followers a week…it's been very encouraging." - Chason Sordoni

* "Whatever I come up with has to be one-armed accessible." - Rocky Batzel

Resources:

* Snapslide Website

* Snapslide on Facebook: Stay updated with the latest news and developments

* Contact Snapslide team: contact@snapslide.com

* IOPP Ameristar Award

Explore the story of Snapslide and learn how this innovative closure could potentially change lives for the better. Don't miss out on the full episode detailing the impressive journey and vision of Rocky and Chason. Stay tuned for more groundbreaking insights on the People of Packaging Podcast.

I joined them during climate week in NYC and did my best to document the trip. I’ll be curious how Deciphr.ai gets the show notes done!

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

About the Guest(s):

Adam Peek: Host of the podcast, Adam Peek is deeply involved in environmental conservation and sustainability. Through partnerships like those with Spearhead Global and Project Earth, he actively engages in activities to reduce environmental waste. Adam's work extends beyond podcasting; he connects with environmental projects and attends global events like Climate Week to spread awareness and foster collaborations.

Patricia: Patricia is a passionate advocate for sustainability and a key member of Spearhead Project Earth. Her dedication to environmental clean-ups and educational initiatives highlights her commitment to reducing plastic pollution. She has collaborated closely with Adam and other volunteers, driving impactful projects like the Burlington Island cleanup.

Jared: Also known as Captain Jared, he has been involved with Burlington Island for over a decade and has witnessed significant changes due to ongoing environmental efforts. His extensive experience with the island shows a deep connection and commitment to the cause.

Dave Baboula: Former city council person and environmental advocate. Dave has been instrumental in spearheading large-scale cleanup projects, such as the removal of 97,000 pounds of metal from Burlington Island. His long-term commitment to environmental stewardship has significantly impacted local conservation efforts.

David Afflebaum: A councilman in Yardley Borough, Pennsylvania, David is an advocate for community and environmental welfare. His involvement with Spearhead Project Earth and the successful creation of new recreational areas demonstrates his proactive approach to local governance and sustainability.

Episode Summary:

In this episode, host Adam Peek takes listeners on an in-depth journey to Burlington Island in the Delaware River, focusing on the intensive cleanup efforts led by Spearhead Project Earth. During Climate Week in New York City and New Jersey, Adam had the opportunity to join forces with the dedicated team behind this environmental initiative, contributing to the removal of a staggering 15,000 pounds of plastic waste from the uninhabited island. The episode captures a mix of on-site interviews, personal reflections, and informative discussions, providing listeners with a vivid sense of what it's like to be part of such a crucial environmental mission.

Through his conversations with volunteers and key figures like Patricia, Jared, Dave Baboula, and David Afflebaum, Adam delves into the history of Burlington Island and the challenges posed by plastic waste pollution. The episode explores the evolution of the cleanup project, highlighting the transition from collecting waste to educating the community on sustainable practices. The narrative underscores the critical issue of plastic pollution, with a focus on the impact of lightweight plastics, recycling challenges, and innovative solutions like waste-to-energy conversion.

Key Takeaways:

* Active Environmental Efforts: Spearhead Project Earth's consistent cleanup of Burlington Island exemplifies hands-on conservation work that significantly reduces plastic pollution.

* Educational Initiatives: The project goes beyond trash collection to educate volunteers and the community, fostering long-term sustainable practices.

* Community Involvement: Local officials and volunteers play a crucial role in environmental stewardship, cleaning up waste and creating new recreational spaces.

* Challenges of Plastic Waste: Lightweight plastics and dirty waste present significant recycling challenges, leading to innovative solutions like waste-to-energy.

* Global Momentum: Initiatives and regulations from around the world, such as in Europe and Nigeria, highlight the growing global effort to combat plastic pollution.

Notable Quotes:

* "It's amazing to see how much less trash there is now at the end of the third season because this is where we all started." – Patricia

* "What kind of difference do you want to make?" – Patricia

* "There was a time when people were able to rent little cabins here for the summer. The sanitation and the garbage waste wasn’t properly maintained, and so there was an infestation of rodents." – Dave Baboula

* "We need to educate people to make better choices." – Patricia

* "We are currently stopping the flow of this trash to the ocean." – Adam Peek

Resources:

* Spearhead Project Earth: The organization behind the cleanup efforts on Burlington Island.

* SmartSolve: Innovative solutions for sustainable packaging.

* American Water Charitable Foundation: Funder of environmental grants supporting local conservation projects.

* Local Governance in Yardley Borough, Pennsylvania: Impactful community projects led by councilman David Afflebaum.

Listeners are encouraged to dive into this episode to gain a deeper understanding of the environmental efforts undertaken by Spearhead Project Earth and how individual actions contribute to larger sustainable changes. Stay tuned for more impactful episodes from this podcast, shedding light on crucial environmental issues and solutions.

Taylor Foxman is a seasoned professional in the beverage and cannabis industries. Starting her career in public relations and communications, she worked with major companies like Jameson Irish Whiskey and Beyond Meat. Taylor holds a degree from Boston University and has since built a successful career connecting beverage startups with investors, partners, and media outlets. She currently runs The Industry Collective, an exclusive network providing support and guidance to over 80 CEOs globally, many from historically underrepresented groups. Taylor's unique approach combines her extensive network with a focus on creating meaningful connections and spreading positive news about her clients.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this episode, host Adam Peek sits down with Taylor Foxman, who has been pivotal in connecting many entrepreneurs to the "People of Packaging Podcast." Taylor shares her intriguing journey from working in public relations for alcohol brands to advising 80 CEOs of beverage and cannabis companies around the globe. They discuss Taylor's knack for connecting the dots between founders and stakeholders, her approach to fostering brand awareness, and the art of maintaining levity in the high-pressure world of consumer packaged goods (CPG).

Taylor elaborates on her unique, unpublicized business model and how she manages to run a successful multimillion-dollar enterprise without traditional marketing techniques or a public-facing persona. The conversation sheds light on the complexities and challenges of the CPG industry and how Taylor's unwavering support and strategic connections have made significant impacts on the brands she supports. Touching on topics like executive visibility, fundraising strategies, and the vital role of consistent communication, Taylor emphasizes the importance of creating good news and fostering a positive atmosphere amidst industry challenges.

Key Takeaways:

* Strategic Connections: Taylor Foxman excels in connecting CEOs with the right stakeholders at the right time, facilitating growth and strategic partnerships.

* Focus on Positivity: Emphasizing the importance of press releases and positive news, Taylor helps brands stay relevant and engaging without heavy expenses.

* Personal Touch: Using humor and cultural references, such as SpongeBob and Leonardo DiCaprio GIFs, Taylor maintains a personal connection with clients, making the business process enjoyable.

* Industry Challenges: The conversation highlights the significant challenges CEOs face in the CPG industry, accentuating the need for strategic support and consistent communication.

* Organic Growth: Taylor's business thrives on referrals and personal connections, illustrating the power of word-of-mouth and organic reach in building a successful enterprise.

Notable Quotes:

* "I see myself as a global sheep herder… some people have called me the Dumbledore of this industry."

* "First and foremost, forget about me and my reputation. I don't want to waste your time. I don't want to waste the founders' time."

* "I believe in the importance of levity. I need to be like a hype man for these people."

* "I sit in a really interesting spot where it's all come through referrals. I've never had to pitch myself."

* "Even if I can't help, I can find someone who can. So, I back-ended a very big business by just listening."

Resources:

* Taylor Foxman: LinkedIn

* The Industry Collective: Website

* Adam Peek: LinkedIn

Stay tuned for more enlightening conversations and insights from industry leaders on the "People of Packaging Podcast." Listen to the full episode for an in-depth look into Taylor Foxman's innovative approach to brand development and strategic connections.

Click this link and tap in to join the conversation on the paperization of packaging on LinkedIn.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Steffen Haaga is a professional with extensive experience in the MIS (Management Information Systems) sector, specifically within the packaging industry. He currently holds a significant position at Cerm, a Belgium-based company known for its advanced MIS solutions tailored for labels, flexible packaging, and folding carton markets. Steffen's expertise lies in optimizing production processes, integrating systems, and leveraging technological advancements such as AI to improve efficiency.

Esteban Garcia serves as the Business Development Manager for Cerm, covering North America and South America. With four years at Cerm, Esteban brings a unique perspective, having formerly been a user of the software. This dual experience allows him to understand the practical challenges and opportunities within the industry. Esteban focuses on helping clients navigate efficiency problems, improve profitability, and implement MIS solutions from Cerm effectively.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Welcome to another fascinating episode of the People of Packaging Podcast! Hosted by Adam Peek, this session brings you live insights from Label Expo, with special guests Steffen Haaga and Esteban Garcia from Cerm. The conversation explores the innovative strides being made in the packaging industry's management systems, highlighting Cerm's role in transforming efficiency and productivity.

During this lively discussion, Adam, Steffen, and Esteban delve into the cutting-edge MIS solutions offered by Cerm. Key topics include the introduction of AI-driven tools like automated scheduling and the Lumi chatbot, which promise to revolutionize how businesses handle production planning and customer support. They also discuss how Cerm's robust system scales with companies, aiding them in maintaining profitability despite challenges like labor shortages. The conversation is peppered with insights into the necessity of advanced data integration and the growing importance of business intelligence tools in today's market.

Key Takeaways:

* AI-driven Solutions: Cerm has launched innovative AI tools such as an automated scheduling assistant and the Lumi chatbot to improve workflow efficiency and user support.

* Scalability of MIS: Cerm offers robust MIS solutions that cater to growing companies, ensuring they can scale without compromising on efficiency or profitability.

* Integration and Partners: The importance of integrating with numerous industry partners like Esko, Hybrid, and ABG to streamline operations and reduce manual touchpoints.

* Change Management: Implementing a new MIS system is challenging but feasible with proper planning and management, leading to significant long-term benefits.

* Global Reach: Cerm’s capabilities extend across multiple languages, facilitating international operations and training.

Notable Quotes:

* Steffen Haaga: "We're really happy to have him on board, for sure."

* Esteban Garcia: "Not only am I happy to be with Cerm, I was once a Cerm user, which makes it easier for me to be able to explain to my friends in the industry."

* Steffen Haaga: "We launched two products here, one was our automated scheduling…another, our chatbot, Lumi…"

* Esteban Garcia: "Once you do it, it's gonna be mind-blowing."

* Steffen Haaga: "It's heavy work, but it's worth it."

Resources:

* Cerm website

* LinkedIn: Esteban Garcia

* LinkedIn: Steffen Haaga

Tune in to the full episode for more insightful discussions on the latest in packaging industry technology and how it’s revolutionizing efficiency and profitability. Don't miss out on the valuable information, and stay connected for upcoming episodes of the People of Packaging Podcast!

Alex Bullock: Alex Bullock is the Business Development Manager for Omet in the United States. Currently living in Florida, Alex has been with the company for almost three years. He specializes in helping clients adopt and implement Omet’s innovative printing technologies, providing localized support and personalized consultations for various projects. Omet, an Italian company, is known for its highly customizable and flexible printing platforms that cater to numerous applications, from pressure-sensitive labels to folding cartons and flexible packaging.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this insightful episode, host Adam Peek sits down with Alex Bullock, Business Development Manager at Omet, during the Label Expo to delve into the advanced features and capabilities of Omet’s printing technologies. Broadcasting live from the Omet Innovation Center in Chicago, Adam and Alex provide a deep dive into the versatility, efficiency, and innovative designs that set Omet's machines apart in the world of printing and packaging.

Adam highlights the ease of transitioning between different printing jobs on Omet's presses, emphasizing the recent demo they saw which showcased switching from prime pressure-sensitive labels to shrink sleeves within a short time. Alex elaborates on how Omet's patented vision system and other technological advancements contribute to reduced waste, increased productivity, and significant cost savings. They also touch on the value of Omet’s local US support and parts center, which offers a reassuring level of service and maintenance to North American clients.

Key Takeaways:

* Flexibility and Customization: Omet’s platforms offer exceptional flexibility, capable of efficiently managing a wide range of printing tasks from pressure-sensitive labels to shrink sleeves and even folding cartons.

* Innovative Technology: The patented vision system and other advanced features ensure precise registration and tension control, facilitating quick changeovers and minimized waste.

* Local Support: Omet boasts a strong US presence with a localized support center and spare parts facility in Chicago, providing timely and efficient service to their North American customers.

* Sustainability and Efficiency: The company’s cutting-edge technology helps in reducing material waste and operating costs, aligning with modern sustainability goals.

* Future-ready Solutions: Omet’s platforms are designed for scalability and future integrations, allowing customers to add new capabilities as their business needs evolve.

Notable Quotes:

* "We don't build every single line the same. We are very customizable thanks to our patented vision system." - Alex Bullock

* "The advantage is, you know, less material, less waste." - Alex Bullock

* "At the end of the day, productivity and getting material out to the customer’s final labels is all that matters." - Alex Bullock

* "Omet is probably the most operator-friendly platform in the market." - Alex Bullock

* "Our technicians are local in Chicago, you have direct flights, anywhere in the US." - Alex Bullock

Resources:

* Omet's Website: omet.com

* Adam Peek's LinkedIn Profile: Adam Peek on LinkedIn

* Label Expo: Label Expo

* TLMI (Tag and Label Manufacturers Institute): TLMI

Discover the transformative technologies that are reshaping the printing and packaging industry by tuning into this episode. Stay updated for more enlightening content and deep dives into the world of innovative solutions.

Jan de Roeck is the Marketing Director for Industry Relations and Strategy at Esko. With numerous years of experience in the corporate marketing team, Jan specializes in public relations and serves as a storyteller for Esko. He is highly knowledgeable about the packaging and label industry, focusing particularly on the interaction between consumers and packaging. Jan's role encompasses the automation of pre-press operations, workflow improvements, and the integration of innovative technologies, including AI, to streamline processes for brand owners and converters alike.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this vibrant episode of the People of Packaging Podcast, host Adam Peek sits down with Jan de Roeck, the Marketing Director for Industry Relations and Strategy at Esko, live from Label Expo in Chicago. They delve into the importance of packaging and labels within the consumer journey and the steps Esko is taking to modernize and automate these processes. Jan shares insights on the integral role packaging plays in consumer experience and the need for efficiency to adapt to changing consumer behaviors.

Expanding on Esko's contribution, Jan talks about the various tools and innovations developed by Esko to simplify the pre-press stage for converters. Highlighting the cultural shift towards more agile and automated solutions, he reveals some fascinating advancements including the use of AI to optimize label layouts, streamline color management, and even calculate carbon footprints. Esko is pioneering efforts to make the tedious steps in label and packaging manufacturing more efficient and consistent, ensuring better outcomes for both brands and consumers.

Key Takeaways:

* Role of Packaging in Consumer Experience: Packaging is not just a container but a crucial part of the consumer experience, influencing purchase decisions and brand loyalty.

* Automation and Efficiency in Pre-Press: Esko focuses on removing inefficiencies in the pre-press stage, providing tools for better workflow automation, color management, and PDF editing specifically tailored for the label and packaging industry.

* AI in Packaging: AI plays a significant role in improving efficiency and accuracy, with Esko developing AI-based tools like Phoenix for optimizing label layouts and new prototypes for reverse-engineering color profiles and calculating the carbon footprint.

* Cross-Industry Integration: Esko's association with X-Rite and Pantone highlights the interconnected nature of the industry, aiming to maintain color consistency and quality from the brand owner to the final printed product.

* Consumer Influence: The ever-changing consumer preferences demand shorter print runs and faster turnaround times, driving the need for innovative solutions to adapt quickly and efficiently.

Notable Quotes:

* "Packaging plays an instrumental role in this process, not only in the buying journey but also afterwards consuming the product and then getting rid of waste." - Jan de Roeck

* "Our product is never the end product that comes off of a printing press. It is always what I would call a half product. It serves a bigger purpose." - Jan de Roeck

* "We created a bit of an innovation lab setup where we can already show such prototypes to people that ask us the question, 'What are you doing with AI?'" - Jan de Roeck

* "As human beings, no way you can handle all of these variables and then still do a good job at coming up with the most efficient one." - Jan de Roeck

* "We suck at telling stories and we need to get better at it, because stories are a way to connect, and we gravitate towards really good stories." - Adam Peek

Resources:

* Esko Website

* LinkedIn - Jan de Roeck

* X-Rite

* Pantone

* Phoenix: AI-based tool for optimizing label layouts

Intrigued by the conversation? Don’t miss out on the full episode to gain deeper insights into the evolving packaging industry and hear more compelling stories and innovative initiatives from the experts at Esko. Stay tuned for more enlightening episodes from the People of Packaging Podcast!

Steve Lynn: Steve Lynn is the Director of Labels and Packaging for Durst North America. Originally from Northern England, he has over 25 years of industry experience in inkjet technology. Having served in the Air Force and worked with various companies in the inkjet sector, Steve has been part of the Durst team for seven years. Over this period, he has notably focused on introducing and expanding innovative labeling and packaging solutions in the North American market.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode, Adam Peek visits the Durst booth at a trade show to talk with Steve Lynn, Director of Labels and Packaging for Durst North America. The conversation delves into the evolution of digital inkjet printing technology, the rise of hybrid printing solutions, and the latest advancements that Durst is bringing to the market to help converters enhance their operations and product quality.

Steve shares his extensive background in the inkjet industry and highlights Durst's impressive development of 1200 dpi printers and the strategic partnership with Omet to deliver superior hybrid printing technology. They explore the features of Durst's modern hybrid label press, including its versatile configurations and AI-driven quality control systems. Steve also underscores the company's initiatives to overcome common industry challenges, including the production of shrink sleeves and in-mold labels, emphasizing Durst's commitment to advancing the printing sector with innovative and customer-focused solutions.

Key Takeaways:

* Hybrid Printing Technology: Durst, in collaboration with Omet, has developed hybrid label presses that combine digital and flexo printing, offering high-speed, high-quality outputs.

* AI Integration: The Hawk AI system uses artificial intelligence to monitor and correct printing defects in real-time, ensuring consistent quality and reducing reliance on operator skill.

* Innovative Solutions: Durst's presses can handle a variety of materials, including pressure-sensitive labels, shrink sleeves, and in-mold labels, demonstrating their versatility in the market.

* Performance Metrics: The Durst Analytics tool provides live data on press performance, helping users optimize operations and reduce waste.

* Customer-Centric Approach: The focus on delivering solutions that meet converters' needs ultimately aims to help them produce superior quality products for their customers.

Notable Quotes:

* "If you can't beat them, join them." - Steve Lynn on his move to Durst

* "How do you make these things as easy to run as possible?" - Steve Lynn on operational challenges

* "We have a camera system that will keep them in super tight registration." - Steve Lynn on the precision of hybrid printing

* "The Hawk AI feature will be inspecting print and making corrections to keep print quality in perfect condition at full speed." - Steve Lynn on AI integration

* "We feel we've cracked shrink printing at 262 feet a minute." - Steve Lynn on Durst's capabilities

Resources:

* Durst North America: Website

* Omet: Website

Don't miss this insightful episode where cutting-edge technology meets practical applications in the packaging industry. Tune in to hear more about how innovations at Durst are making a significant impact on printing solutions and what might be coming next in this rapidly evolving field! Stay tuned for more enlightening content from our series.

Mel Bishop III is the Global Market Manager and Vice President of Sales for North America at Actega. Mel has over 20 years of experience in the printing and labels industry, providing strategic oversight and guiding market development globally, including North America, EMEA, Asia Pacific, China, and Brazil. With a background rooted in Charlotte, North Carolina, Mel is focused on innovative and sustainable solutions in packaging, particularly in the realm of label inks and their role in recycling processes.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

About the Guest(s):

Mel Bishop III is the Global Market Manager and Vice President of Sales for North America at Actega. Mel has over 20 years of experience in the printing and labels industry, providing strategic oversight and guiding market development globally, including North America, EMEA, Asia Pacific, China, and Brazil. With a background rooted in Charlotte, North Carolina, Mel is focused on innovative and sustainable solutions in packaging, particularly in the realm of label inks and their role in recycling processes.

Episode Summary:

In this insightful episode of the People of Packaging Podcast, host Adam Peek dives into the world of sustainable packaging with guest Mel Bishop III from Actega. Broadcasting live from Label Expo 2024, the discussion revolves around the global strategies for labels and the groundbreaking innovations Actega is pioneering in the field of sustainability.

Throughout the episode, Adam and Mel explore the significance of UV primers in the recycling process and how Actega’s new wash-off UV primer can drastically reduce the negative impact of ink on plastic recycling. Mel provides an in-depth explanation of how this technology works and its importance in maintaining the value of recycled materials. With over two decades of experience in the industry, Mel also touches on the broader challenges and responsibilities of sustainability in packaging and the importance of low migration inks for food safety.

Key Takeaways:

* Innovative UV Primer Solutions: Actega’s new UV wash-off primer bond ink to the primer, ensuring they separate cleanly from plastic during recycling without contaminating the wash solution.

* Sustainability Focus: Actega prioritizes sustainability from its parent company down to all divisions, striving to minimize the negative impact on recycling processes and maintain the circular economy.

* Low Migration Inks: Mel highlights the significance of low migration UV inks in reducing potential contamination in food packaging, pushing the boundaries for safer, more sustainable solutions.

* Global Strategy and Market Growth: Mel expands on Actega’s global strategy, addressing market needs across North America, EMEA, Asia Pacific, and beyond, with a focus on innovative labels.

* Interdisciplinary Efforts: The episode underscores the collaboration between chemists and market strategists at Actega to drive forward-thinking, responsible packaging solutions.

Notable Quotes:

* "At the heart and soul of that is it's not sexy, like you said. It's like what we really do is sustainability." - Mel Bishop III

* "Our goal is to minimize or impact the recycling in a negative way as best as possible." - Mel Bishop III

* "We came up with a very unique solution. In sustainability at Altana and Actega, we actually have low migration in that because we think about that responsibility to people touching it." - Mel Bishop III

* "We've got a great R and D team and it's minimizing that impact. We came up with a very unique solution." - Mel Bishop III

* "From what we did, the raw material selection created what I think is the cleanest ink system for narrow web flexibles on the market." - Mel Bishop III

Resources:

* Actega - www.actega.com

* Label Expo 2024 - Highlights and innovations discussed during the show.

For more expert insights on sustainable packaging solutions and to hear directly from industry leaders like Mel Bishop III, tune into the full episode and stay tuned for more enlightening content from the People of Packaging Podcast.

Anthony Memme: Anthony Memme is the Digital Print Manager at Atlantic Packaging, with a storied career spanning over three decades in the printing industry. Beginning his journey straight out of university, he's worked at notable organizations such as SGSco before joining Atlantic Packaging. Anthony holds a background in graphic communications and management from Ryerson University (currently Toronto Metropolitan University). His extensive experience in both digital and traditional printing methods allows him to offer deep insights into the evolving landscape of the packaging industry.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Welcome to another insightful episode of the People of Packaging podcast, hosted by Adam Peek. In this episode, Adam sits down with Anthony Memme, the Digital Print Manager at Atlantic Packaging. Tune in as they delve deep into the transformative world of digital printing, especially its application in direct-to-corrugated technology. Anthony shares his wealth of experience gathered over 30 years in the printing industry—spanning from the traditional methods to the exciting advancements in digital printing.

Throughout the conversation, Adam and Anthony explore the numerous benefits of digital printing over conventional methods, highlighting its agility, quality, and sustainability. With keywords like sustainability in packaging, corrugated digital print, and print quality improvements, the episode enriches listeners with practical insights on how brands and marketers can leverage digital printing technology for more efficient and sustainable operations. Anthony also shares intriguing stories about Atlantic Packaging's innovation journey, including their commitment to manufacturing quality paper products without cutting down a single tree since 1945. This episode is packed with actionable advice and fascinating examples that will be immensely valuable to anyone interested in the future of packaging and digital printing.

Key Takeaways:

* Versatile Printing Solutions: Digital printing allows for greater agility, enabling quicker changes to graphics and customization for brands, which is proving critical in a fast-paced market environment.

* Quality Advancements: Technologies such as Durst's water-based ink print with digital primers have significantly improved print quality on both coated and uncoated corrugated boards.

* Sustainability: Digital printing stands out for its minimal waste generation, lower chemical usage, and lack of need for extensive tooling, aligning with green objectives.

* Future of Printing: The future of digital printing involves not just innovations in ink technology but also advancements in digital finishing and die-cutting processes.

* Market Applications: The flexibility and quality of digital print make it particularly appealing for modern retail and marketing campaigns, enhancing customer engagement through vibrant, varied packaging.

Notable Quotes:

* "The digital print market, especially directly onto corrugated, has evolved much faster than I anticipated."

* "One of the key advantages of digital printing is allowing customers to be agile and adaptable to market demands."

* "We have yet to cut a single tree for our paper manufacturing since Atlantic Packaging's inception in 1945."

* "The Durst SPC water-based printer achieved a level of quality that rivals traditional litho printing."

* "In the world of sustainability, digital printing minimizes waste, setup time, and the use of harmful chemicals."

Resources:

* Anthony MMemmeemmi LinkedIn:

* Atlantic Packaging: Visit Atlantic Packaging

* Durst Printing Technology: Durst SPC Digital Printer

We hope you enjoyed this informative episode! Stay tuned for more enlightening content as the People of Packaging podcast continues to explore the fascinating world of packaging technology and innovation.

Connect with Miguel on LinkedIn!

About the Guest(s):

Miguel Arevalo is a distinguished member of Google's packaging team. With extensive expertise in sustainable packaging solutions, Miguel has significantly contributed to Google's transition to plastic-free packaging. His role involves collaborating with various partners and leveraging innovative materials to create environmentally friendly packaging solutions. He has been a pivotal figure in Google's efforts to share their sustainable practices through comprehensive guides and open-source collaborations.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this insightful episode, the hosts Evelio Mattos, Adam Peek, and Cory Connors dive into the innovative world of sustainable packaging with special guest Miguel Arevalo from Google. The conversation unfolds around Google’s transition to plastic-free packaging, highlighting the efforts, challenges, and triumphs experienced along the journey. Listeners will get an inside look at how one of the world's leading tech companies leverages sustainability to impact not just their products but the industry as a whole.

The episode begins with the hosts discussing recent trends and exciting news in the packaging industry, setting the stage for Miguel Arevalo to introduce Google's groundbreaking plastic-free packaging initiative. Keywords like "sustainable packaging", "Google packaging", and "plastic-free" are intricately woven throughout, painting a vivid picture of the meticulous processes and innovative strategies employed by Google's packaging team. From selecting the right materials to ensuring recyclability and collaborating with advanced mills, the episode offers a deep dive into the meticulous attention to detail and forward-thinking that defines Google's approach to sustainability.

Miguel shares valuable insights around the various technical and logistical issues tackled throughout the project. He delves into the specifics of material selection, advancements in UV varnishes, and the backward compatibility with existing recycling technologies. The narrative is bolstered by examples, including partnerships and contributions from industry giants like Veritif and Shandong Kylie, offering listeners a comprehensive guide on achieving similar sustainable packaging feats. This episode is a treasure trove of knowledge, especially for brands keen to adopt and adapt sustainable practices within their own packaging systems.

Key Takeaways:

* Google's Plastic-Free Transition: Learn about Google's comprehensive approach to eliminating plastic from its packaging, focusing on sustainability and innovation.

* Material Selection and Innovation: Discover the meticulous process behind choosing the right materials and collaborating with advanced mills like Veritif and Shandong Kylie.

* Sustainable Partnership and Collaboration: Understand the importance of partnerships in the journey towards sustainable packaging solutions.

* End-of-Life Considerations: Gain insights into how Google ensures that its packaging is easily recyclable and environmentally friendly at the end of its lifecycle.

* Technical Advancements in UV Coatings: Explore the advancements and ongoing research in UV coatings that make them a viable and sustainable option for packaging.

Notable Quotes:

* "At the end, convenience is key. It's very hard to try to change the behavior. And consumers will not be able to distinguish if this is a plastic or if this is a paper." – Miguel Arevalo

* "We aim for progress, not perfection, in a way. So we wanted to make sure that we're taking the right steps toward a much better solution." – Miguel Arevalo

* "This is a complete departure because there it's texture. You can see the recycled fibers in there." – Adam Peek

* "Our main goal was if they have everything that they can get from the box, you can put it in the recycle bin and make sure it can become something else in the future." – Miguel Arevalo

* "Let's make it evidently something that you can see and say, yes, this is something that should go in the paper recycle bin." – Miguel Arevalo

Resources:

* Google Blog: Google's Plastic-Free Packaging Guide is available for download, along with an informative video detailing their sustainable packaging journey.

* Western Michigan University: For those interested in the technical aspects of recyclable and repulpable coatings, check out the resources at WMU's recycling testing center.

Stay tuned and listen to the full episode to dive deeper into the future of packaging sustainability with insights from Google's innovative journey. For more exciting and informative episodes, make sure to subscribe to our podcast.

Thanks to CEO Jonathan Quinn for joining the Packaging Today show! Follow him on LinkedIn

About the Guest(s):

Jonathan QuinnJonathan Quinn serves as the Chief Executive Officer of the US Plastics Pact. With a rich background in flexible packaging, Jonathan has consistently demonstrated his commitment to advancing a circular economy for plastics. He spearheads initiatives aimed at fostering collaboration across the value chain to enable sustainable and impactful solutions in the plastic industry.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging and information-packed episode of Packaging Today, hosts Evelio Mattos, Adam Peek, and Cory Connors sit down with Jonathan Quinn, the CEO of the US Plastics Pact, to delve into the complex and pressing issues surrounding plastic recycling and sustainability. As industries worldwide grapple with creating a circular economy, Jonathan sheds light on his organization's goals, challenges, and the integral role of consumer participation in achieving these targets.

The conversation spans a broad spectrum of topics, from innovative strategies to increase recycling rates to the intricate balance between cost-effectiveness and sustainability. Discussing the US Plastics Pact's roadmap, Jonathan explains the importance of transparency, collaboration, and continuous improvement in the battle to enhance recycling infrastructure and reduce plastic waste. Key issues such as the role of big oil in funding recycling initiatives, the feasibility of compostable plastics, the urgency of achieving 2025 targets, and the shifting landscape towards sustainable packaging are thoroughly examined.

Key Takeaways:

* Collaboration is Key: The US Plastics Pact brings together all elements of the value chain, including plastic producers, packaging companies, brand owners, and municipal solid waste managers, to enable a circular economy.

* Transparency and Accountability: Annual reporting and public acknowledgment of progress (or lack thereof) are critical to building trust and driving improvements towards sustainability goals.

* Focus on Consumer Education: Consumer understanding and participation are crucial in navigating the complexities of plastic recycling and achieving broader environmental targets.

* Financial Investment is Necessary: Real progress requires significant financial investments from all stakeholders, including potential contributions from big oil companies.

* Adaptation and Realistic Goals: While ambitious targets like 2025 set a framework, continuous and transparent progress toward long-term milestones like 2030 is essential for sustainable impact.

Notable Quotes:

* "At the end of the day, we're nothing without each other. We're all in this together." - Jonathan Quinn

* "Progress is the key to it all… and accelerated progress." - Jonathan Quinn

* "The pact is going to be an organization based on science, fact, and actions, not words." - Jonathan Quinn

* "It's not just about enabling products to be recyclable; they actually have to be recycled." - Jonathan Quinn

* "We need to show improvement and make clear, transparent progress towards the ultimate goal of a plastic circular economy." - Jonathan Quinn

Resources:

* US Plastics Pact Website:

https://usplasticspact.org

* - For more information and how to become an activator.

* Jonathan Quinn on LinkedIn: Jonathan Quinn

Stay tuned and listen to the full episode to gain deeper insights from the experts and keep abreast of the latest trends and challenges in sustainable packaging. Remember to follow the show for more enlightening discussions on packaging today.

Check them out at DeNadaTequila.com

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary: In this engaging episode, Adam Peek interviews Adam Millman and Danny Neeson, co-founders of De Nada Tequila, to dive deep into their journey from college entrepreneurs to pioneering the first aluminum-packaged tequila brand. The conversation starts with their backgrounds and how they met at Tulane University, where their mutual interest in sustainability and business ideas took root. They discuss their first business venture, Pine Outfitters, which utilized recycled materials for clothing, setting the stage for their future endeavors in sustainable product development. The episode delves into the intricacies of developing De Nada Tequila, highlighting the challenges and innovations that came with sourcing high-quality, additive-free tequila and packaging it in an environmentally conscious way. Adam and Danny elaborate on their choice of aluminum packaging, emphasizing its sustainability benefits such as lower carbon emissions, lightweight nature, and ease of recycling. This focus aligns with their brand ethos of promoting sustainability and quality. The engaging conversation also touches on the benefits of aluminum in lifestyle scenarios, such as poolside enjoyment and its protective properties for the product.

Key Takeaways: -

Sustainable Entrepreneurship**: Adam and Danny's journey from a sustainable clothing line to creating an eco-friendly tequila brand. -

Innovative Packaging**: The decision to use aluminum packaging for tequila, highlighting its sustainability and practical benefits. -

Additive-Free Tequila**: The importance of crafting tequila without additives and the processes involved in maintaining quality. -

Market Impact**: How De Nada Tequila's unique packaging and sustainable practices are influencing the spirits industry. -

Future Plans**: Insights into De Nada Tequila’s distribution plans and aspirations for wider market presence. ### Notable Quotes: 1. "We felt there was no tequila in the market that stood for craftsmanship and sustainability and our ethos as well." - Danny Neeson 2. "Aluminum is infinitely recyclable... It also lowers emissions considerably when you think about the entire value chain." - Adam Millman 3. "Sip in the right direction. We want to make as many improvements as possible to move our brands and the industry in the right path." - Adam Millman 4. "It took a few years in the market and developing De Nada to kind of get a sense of where we were at... and what our brand ethos stood for." - Danny Neeson 5. "We believe we want our bottles to be enjoyed in the areas in nature that people enjoy them in." - Adam Millman

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

About the Guest(s):

Brian Davis is a seasoned packaging engineer with over 20 years of experience in the industry. A Michigan State University alum, Brian specializes in foam packaging and has recently transitioned his expertise to the aerospace sector, designing packaging for aerospace components. Originally from Detroit, Michigan, Brian now resides in Orlando, Florida, where he continues to contribute to innovative packaging solutions.

Episode Summary:

In this engaging episode of Packaging Today, hosts Adam Peek, Evelio Mattos, and Cory Connors are joined by packaging engineer Brian Davis. The conversation kicks off with light-hearted banter about their YouTube channel and humorous anecdotes about sustaining a podcast amid various restrictions. They then delve into significant discussions on foam packaging, sustainable packaging alternatives, and the real-world challenges companies face in achieving their sustainability goals.

The episode offers invaluable insights into the packaging industry's efforts to move away from polystyrene towards more sustainable materials like molded pulp and mycelium-based alternatives. Brian shares his expertise on the intricacies of foam packaging and highlights the complexities of implementing reusable plastics as a more sustainable option. The hosts also discuss industry trends, including the National Restaurant Association's focus on sustainable packaging, and touch upon major brands like Mars and Unilever struggling to meet their 2025 sustainability targets.

Key Takeaways:

* Sustainable Packaging Trends: The episode covers the National Restaurant Association's recent focus on sustainable packaging, especially the transition away from polystyrene.

* Challenges in Achieving Sustainability Goals: Discussion on major brands like Mars and Unilever acknowledging their struggles to meet 2025 sustainability packaging targets.

* Foam vs. Alternative Materials: Brian Davis provides a detailed comparison between expanded polystyrene (EPS) and more sustainable alternatives such as molded pulp and plastic crates.

* Reusability and Market Adoption: Insights into the challenges and benefits of moving from single-use wooden crates to reusable plastic crates in different regions of the USA.

* Composting Challenges: An in-depth look at the practical difficulties of compostable packaging, including the requirements for high-temperature commercial composting facilities.

Notable Quotes:

* Brian Davis: "You can't recycle expanded polystyrene in a regular recycle stream; it has to be recycled by the manufacturer."

* Adam Peek: "The answer is not always moving away from plastic to a paper-based alternative. That's not always the right answer."

* Cory Connors: "These EPR laws are going to force restaurants to stop using styrofoam or polystyrene if you're technical, for to-go containers."

* Evelio Mattos: "When it comes to targets, what's real? What do you think is realistic? And do you have any clients that are going through this?"

* Brian Davis: "The logistics of getting it from the supplier to the warehouse takes time and less people are willing to make that leap. It's hard to get some traction going initially."

Resources:

* Brian Davis on LinkedIn - Connect with Brian for insights and expertise on packaging engineering.

* National Restaurant Association - Explore the latest trends in sustainable packaging in the restaurant industry.

* Michigan State University - Learn more about their packaging engineering program.

* EPS Industry Alliance - Information on the recyclability and benefits of expanded polystyrene.

* Compost Manufacturing Alliance - Learn about field testing programs for compostable materials.

Stay tuned to Packaging Today for more enlightening discussions on the latest in packaging innovations and sustainability trends. Don't forget to subscribe and join us for our next episode!

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

About the Guest(s):

Evelio Mattos

Evelio Mattos is a renowned figure in the packaging design industry, serving as the host of the Packaging Unboxd podcast. With a rich background in packaging innovation and sustainable design, Evelio has earned recognition for his deep insights and forward-thinking approaches to modern packaging challenges.

Adam Peek

Adam Peek is a dynamic professional in the packaging sector, widely celebrated for his engaging content on sustainable packaging practices. Known for his "Pack Maters" series, Adam brings a wealth of knowledge and experience from his tenure in the industry, constantly pushing the envelope in packaging solutions.

Cory Connors

Cory Connors is a sustainable packaging expert and the host of the Sustainable Packaging with Cory Connors podcast. With extensive experience in eco-friendly packaging design and circular economy principles, Cory is dedicated to promoting sustainable practices across the packaging industry.

Episode Summary:

In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the nuances of the packaging world, from innovative trends to sustainability challenges. Going off the beaten track, the trio humorously discusses watching intros, social media habits, and the nostalgia of sporting greats like Bo Jackson.

Throughout the episode, the conversation navigates through the intricacies of packaging innovation, emphasizing the latest in CPG trends like the Oreo and Coca-Cola collaboration, and the potential benefits and pitfalls of paper-based packaging. The discussion also touches on inventive uses of starch-based packaging materials, such as turning packaging peanuts into adhesives, contrasting current recycling practices with forward-thinking circular solutions. This episode is a treasure trove of insights for packaging enthusiasts, brands, and sustainability advocates.

Key Takeaways:

* Innovation in CPG: The ongoing trend of collaborations between big brands like Oreo and Coca-Cola demonstrates the necessity for continuous product innovation in a saturated market.

* Sustainable Packaging Solutions: Transitioning to paper-based packaging holds potential but also poses challenges in maintaining product quality and managing costs.

* Consumer Behavior Insight: The conversation highlights how consumer behavior, such as not using dissolvable or compostable products as intended, impacts the success of sustainable packaging.

* Industrial Recycling Processes: The importance of developing industrial recycling systems to handle materials like starch-based peanuts rather than relying solely on consumer-led recycling initiatives.

* Engaging Marketing Strategies: Clever marketing campaigns and innovative product releases continue to play a significant role in brand engagement and growth.

Notable Quotes:

* Evelio Mattos: "There's nothing better than Oreos with ice-cold Coke."

* Adam Peek: "The CPG world is hard, and growth is really only happening through product innovation."

* Cory Connors: "Let's hope it's in sustainable packaging."

* Adam Peek: "We do offer a perspective, but at the end of the day, they're going to make things that are good, and then they're also going to make crystal Pepsi."

* Cory Connors: "Educating the consumer is key in making sustainable packaging initiatives successful."

Resources:

* Oreo & Coca-Cola Collaboration: Link

* Sustainable Packaging with Cory Connors Podcast: Link

* Packaging Unboxd Podcast: Link

* Smart Solve: Link

* Dude Wipes Product Info: Link

* US Plastics Pact: Link

Stay tuned for more insightful discussions and cutting-edge packaging innovations in the next episode of "Packaging Today." Don't forget to subscribe and reach out with your thoughts on sustainable packaging practices!

About the Guest(s):

David Murgio is the Senior Vice President and Chief Sustainability Officer at Ranpak, a company specializing in sustainable packaging solutions. He has a background in corporate law with extensive experience in corporate governance and problem-solving. David transitioned from practicing law to focusing on operations within investment firms before joining Ranpak about six years ago. His role combines his analytical skills and passion for sustainability, allowing him to oversee sustainability initiatives and collaborate across various departments and clients to drive ecological goals forward.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright eBook - How to define sustainable packaging strategies!

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this riveting episode of the People of Packaging podcast, host Adam Peek welcomes David Murgio, Senior Vice President and Chief Sustainability Officer at Ranpak, to discuss the critical role of sustainability in the packaging industry. Bringing a unique perspective from his legal and corporate background, David sheds light on Ranpak’s initiatives and the broader implications of environmental stewardship in packaging.

Covering topics such as the importance of product protection, the advantages of paper-based packaging, and the ongoing trend of increasing e-commerce, David's insights reflect the innovative strides Ranpak is making toward more sustainable solutions. Listeners will gain a deeper understanding of how simple packaging changes can markedly reduce environmental footprints without disrupting consumer habits or business operations. This episode is a must-listen for anyone interested in sustainable practices and the future of packaging.

Key Takeaways:

* Importance of Product Protection: Sustainability includes ensuring items are protected during shipping to avoid waste from damaged goods.

* Paper-Based Packaging Benefits: Ranpak focuses on using 100% paper-based packaging, which is renewable, biodegradable, and easily recyclable, making it a more sustainable option than many plastics.

* End-of-Life Impact: Paper packaging solutions offer significant benefits over plastics in terms of ease of recycling and environmental impact at the end of their lifecycle.

* E-commerce and Packaging: The rise in e-commerce increases the need for effective and sustainable packaging solutions that can reduce the plastic footprint.

* Sustainability Strategies: Companies can quickly implement paper-based packaging solutions to enhance sustainability without major changes to their products or consumer experiences.

Notable Quotes:

* "I'm actually a lawyer... It helps in a couple of different ways. First of all, so I was a corporate lawyer, which meant that I worked on these large, sprawling projects that had multiple different facets."

* "At Rampack, our focus and our product is so focused on sustainability. I get to lean forward and talk to customers and clients and people like you, Adam."

* "Our business at its core is about pushing the sustainability ball up the hill."

* "If a packaging system or a packaging configuration doesn't protect the product that you're shipping, it's useless."

* "It's just always feels to me that as a society, it's kind of crazy to use a substrate that's going to last hundreds of decades to fulfill an application that has a useful life of a day or two."

Resources:

* Specright: Specright

* Treyac Compass: Learn more at Trayak

For more insightful discussions on packaging sustainability and innovative practices, listen to the full episode and stay tuned for more enlightening content from the People of Packaging podcast.

Sadie Bowler is an enterprising student and co-founder of Sadie B Personal Care, a brand that captures her passion for beauty and personal care, channeled through her experience with hair styling from a young age. With a deep understanding of the beauty industry and its impact on young women, she and her sister Abby Bowler have created a product line tailored to Gen Z girls, focusing on empowering and uplifting messages rather than "fix me" narratives. Sadie is an embodiment of the modern young entrepreneur, balancing her education at the University of Utah with the rigors of running a successful consumer packaged goods company.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode, Adam Peek uncovers the inspiring story behind the launch of Sadie B Personal Care. Sadie Bowler, the brand's co-founder, shares her journey from being an eleven-year-old hairstylist to establishing a personal care brand dedicated to sustainable packaging and positive messaging for Gen Z girls. The discussion delves into the foundation of Sadie B, the significance of responsible entrepreneurship, and the sisters' recent milestone of breaking into Target stores.

Sadie Bowler discusses the unique approach of creating product lines catering to different lifestyles of young women – the go-getter, adventurer, athlete, and creator. These products, while underscored by salon-quality formulations, reject harmful beauty standards and promote a message of self-acceptance and empowerment. Another focal point of the conversation centers around sustainable practices in packaging, reflecting the brand's commitment to environmental responsibility and aligning with the expectations of conscientious consumers.

Key Takeaways:

* Sadie B Personal Care was founded to fill a market gap with positive and empowering messaging for young women in the beauty and personal care industry.

* The brand offers salon-quality products segmented into four lifestyle-oriented lines that cater to the diverse routines of Gen Z girls.

* Sadie B has made sustainability a core aspect of its brand identity, using recycled plastics for packaging and aiming for B Corp certification.

* Their success story includes being lifted up by the entrepreneurial community of Utah and mentors like Davis Smith, culminating in securing a spot at over 500 Target stores nationwide.

* The brand aims to change the landscape of personal care in girls' bathrooms to a more uplifting and supportive environment.

Notable Quotes:

* "And so we combined our passions and started Sadie B personal care." – Sadie Bowler

* "Target awarded us business in July of 2023. And we just launched, have been on shelves for about five weeks in over 500 stores nationwide." – Sadie Bowler

* "And I felt like it was began to take a toll on my mental health." – Sadie Bowler (On messages from the beauty industry)

* "It's like no wonder these brands aren't speaking to our needs and to what we care about." – Sadie Bowler

* "You know, we expect them of our, the brands that we use. And so we wanted to make a brand that met our standards." – Sadie Bowler (On clean ingredients and sustainable packaging)

Resources:

* Sadie B Personal Care website: Sadie B Co

* Purchase Sadie B products at Target or target.com

* Connect with the host Adam Peek and learn more about packaging through his book "Packaging Peaks" and by following the packaging shows "Sustainable Packaging with Corey Connors" and "Packaging Unboxed" with Avi Mato.

We invite you to listen to the full episode for a more in-depth understanding of Sadie Bowler's entrepreneurial story, Sadie B's commitment to sustainability, and how the brand is challenging the status quo in beauty and personal care. Stay tuned for more enlightening content that unfolds the stories behind the people shaping the packaging industry.

Adam Peek is a renowned expert in the packaging industry, known for his engaging discussions on the People of Packaging podcast. He works at Meyers Printing as a Senior Vice President and is passionate about sustainability and innovation in packaging.

Cory Connors is the host of the Sustainable Packaging podcast and an influential figure in the packaging sector, widely respected for his expertise in sustainable packaging solutions. He is dedicated to promoting eco-friendly practices within the packaging industry.

Evelio Mattos (although not present in this episode) is a key member of the Packaging Today team. He is known for his dynamic approach and insightful commentary on the packaging unboxed Youtube channel, a masterclass series focused on packaging design and sustainability!

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Dive into another exciting episode of "Packaging Today" with hosts Adam Peek and Cory Connors, as they navigate the bustling world of the packaging industry. This episode, marked by the absence of co-host Avelio Matos, delves into the significance of trade shows and how companies can maximize their presence. Expect a mix of humor, personal anecdotes, and professional insights that keep the conversation engaging and informative.

Adam and Cory emphasize the importance of presence—both in person at trade shows and online via social media. They share strategies for effectively engaging with attendees, how the power of social media amplifies physical presence, and why planning events outside of trade shows can significantly benefit businesses. The hosts also reflect on the need for a strategic approach to exhibiting and how leveraging partnerships can create significant exposure. Listeners get a well-rounded understanding of not just participating in, but excelling at industry events like PacExpo and London Packaging Week.

Key Takeaways:

* Maximize Trade Show Presence: Going beyond just exhibiting by promoting your booth through social media and hosting side events.

* Digital and Physical Presence: The synergy between social media and in-person engagement can greatly amplify brand visibility.

* Importance of Planning: Success at trade shows often lies in detailed preparation and creating attractional reasons for attendees to visit your booth.

* Value of Partnerships: Collaborating with influencers or industry insiders can significantly boost your reach.

* Personal Connection: Trade shows are prime opportunities to strengthen personal relationships and foster new ones.

Notable Quotes:

* Adam Peek: "You can’t just be on social media and expect for great things to happen. Not in our industry."

* Cory Connors: "The value comes when you can create new, real relationships in person."

* Adam Peek: "There's no shame in partnering with people like us to help drive attention and traffic to your booth."

* Cory Connors: "Preparation and communication are key to a successful trade show."

* Adam Peek: "The connection between digital and social and in-person can be really powerful."

Resources:

* Adam Peek on LinkedIn

* Cory Connors on LinkedIn

* Sustainable Packaging Podcast

* People of Packaging Podcast

* PacExpo - Noted as a major trade show.

* London Packaging Week - Another significant event mentioned.

* Spec Right - Referenced as a great example of effective trade show presence.

Stay tuned for more insights and tips from "Packaging Today" as our hosts return with Avelio Matos. Don't miss the full episode to learn how you can excel at your next trade show appearance and make the most out of your packaging industry events!

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

About the Guest(s):

Ginnie Gandy: Ginnie Gandy is the Sales Manager at Channeled Resources Group, a family-owned business that specializes in manufacturing release liners and pressure-sensitive label materials. With three years at the company, Ginnie has risen through the ranks from customer service to sales management, playing a vital role in business development and customer engagement.

Mike Barry: Mike Barry serves as the National Sales Director for Domino North America's Digital Printing Division. With over ten years in the label industry and five years at Domino, Mike has a wealth of experience in UV inkjet printing and coding and marking solutions. He is instrumental in leveraging digital printing technologies to deliver innovative solutions to label converters.

Episode Summary:

Join us in an engaging conversation with Ginnie Gandy from Channeled Resources Group and Mike Barry from Domino North America as they delve deep into the world of the label industry, its evolution, and the pressing need for young leaders today. Recorded at the Tarsus Label Expo office in Rosemont, Illinois, this episode sheds light on how organizations like TLMI (Tag and Label Manufacturers Institute) are making significant strides to engage and integrate emerging leaders through initiatives like the Label Leaders of Tomorrow (LLT).

Ginnie and Mike share their experiences and valuable insights into the pivotal role TLMI has played in their careers, from professional development to networking and opportunities for growth. They discuss the importance of initiatives like the LLT excursions, which provide emerging leaders with an accessible platform for learning and industry exposure, exemplified by the upcoming digital printing tour hosted by Domino in Chicago. With a focus on collaboration over competition, this episode highlights how TLMI fosters a community where shared learning and support are paramount.

Key Takeaways:

* Networking and Career Advancement: TLMI offers invaluable networking opportunities that can catalyze career growth by connecting emerging leaders with industry veterans and peers.

* Importance of Professional Development: Events like LLT excursions provide young leaders with critical professional development sessions that cover both industry-specific knowledge and essential soft skills.

* Industry Engagement: TLMI helps integrate younger demographics into the label industry, making it more accessible and less intimidating for newcomers.

* Community Over Competition: The label industry, particularly through TLMI, emphasizes collaboration, shared learning, and support over competitive sales tactics.

* Accessible Platforms: The creation of events such as the LLT excursions makes it easier for emerging leaders to become involved without the extensive time and financial commitments often required for larger industry conferences.

Notable Quotes:

* "The label industry is rather old, but the attendees of the event… were not necessarily in my demographic." - Ginnie Gandy

* "It takes away the commercialization of these events and it just makes it very relational." - Ginnie Gandy

* "I probably wouldn't be on the career path that I am today or in the position that I am today had TLMI not been there." - Mike Barry

* "Get involved. As soon as I started getting involved in the industry, opportunities opened up." - Mike Barry

* "Volunteer with confidence. People are more than willing to and would love volunteers and perspective from some of the younger folks." - Ginnie Gandy

Resources:

* Ginnie Gandy LinkedIn

* Mike Barry LinkedIn

* Channeled Resources Group

* Domino North America

* TLMI LinkedIn Group

Stay tuned as we continue to bring more insightful conversations with industry leaders. Don't miss out on the full episode to learn more about how you can get involved and make a lasting impact in the label industry!

Roz Bandy: Roz Bandy is the Vice President of Sustainability for TLMI (Tag and Label Manufacturers Institute). With over seven years in her current role and nearly two decades in the sustainability field, Roz is passionate about environmental leadership. She is also a licensed wildlife rehabilitator, integrating her professional and personal commitment to sustainability and nature.

Alex Abbott: Alex Abbott is an industry veteran with 18 years of experience in packaging and manufacturing. Currently, he is part of the team at Smartsolve, a company pioneering water-soluble adhesive technologies for labels. Alex has a background primarily in rigid plastics and is now dedicated to pushing forward sustainable solutions in the labeling industry.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Join Adam Peek in this special episode of the People of Packaging Podcast as he delves into the world of sustainable labels with two industry experts—Roz Bandy from TLMI and Alex Abbott from Smartsolve. Together, they explore the innovative advancements in recyclable labels and the significant role these innovations play in improving recycling efficiency and environmental stewardship.

In this engaging conversation, Roz Bandy discusses TLMI's ongoing efforts to promote sustainability within the labeling industry. Highlighting recent collaborations with the Association of Plastics Recyclers (APR), she underscores the importance of labels in the recycling process, particularly for PET containers. Alex Abbott details how Smartsolve has developed the first paper label to pass the APR's design for recycling guidelines, a milestone that promises to revolutionize the industry. They emphasize the need for industry-wide participation and innovation to meet rising environmental standards and fulfill corporate sustainability commitments.

Key Takeaways:

* Impact of Labels on Recycling: Labels, particularly on PET containers, significantly affect the quality and profitability of recycled materials.

* Sustainability Innovation: Smartsolve's water-soluble labels have achieved a breakthrough by becoming the first paper label recognized by the APR for recycling compatibility.

* Collaborative Efforts: TLMI's partnership with APR and efforts to educate the industry highlight the importance of cooperative initiatives in sustainability.

* Extended Producer Responsibility (EPR): EPR laws reference the APR guidelines, stressing the importance for companies to adopt recyclable label solutions.

* Future of Labeling: The discussion emphasizes the need for continued innovation and collaboration across the industry to improve recycling processes and meet sustainability goals.

Notable Quotes:

* Roz Bandy: "85% of the problems in recycling of specifically PET plastic is the label. It can really be detrimental to that recycling process and the end product."

* Alex Abbott: "Our water-soluble paper label and adhesive wash off entirely in the recycling wastewater process, breaking apart like a chain link fence."

* Alex Abbott: "One of the coolest things about businesses is the invisible hand of the economy; it always finds a way. Our solution is part of that innovation."

* Roz Bandy: "Smartsolve has the very first paper label that has ever passed the APR design for recycling guidelines… It's a paradigm shift."

* Adam Peek: "A rising tide floats all water-soluble labels. We want to help solve problems, and we want for there to be a greater competitive landscape, more materials out there."

Resources:

* TLMI (Tag and Label Manufacturers Institute): Website

* Smartsolve: Website

* APR (Association of Plastics Recyclers): Website

* Adam Peek on LinkedIn: Profile

Listen to the full episode to dive deeper into the fascinating world of sustainable labeling and recycling. Stay tuned for more insightful discussions on the People of Packaging Podcast!

Evelio Mattos, Adam Peek, and Cory Connors are prominent figures in the packaging industry. Evelio Mattos is a seasoned packaging designer and innovator. Adam Peek is known for his work in packaging sales and as a speaker on modern packaging solutions. Cory Connors has deep expertise in sustainable packaging and waste management. Together, they host informative discussions on current trends and challenges in the packaging sector.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this episode of "Packaging Today," Evelio Mattos, Adam Peek, and Cory Connors dive into the complexities of sustainable packaging. The show kicks off with a playful banter about the contemporary issues faced by the packaging industry. From conspiracy theories at the Denver airport to the potential banning of single-use plastics, the episode offers a dynamic mix of humor and serious discussions on important packaging topics.

A key focus of the conversation revolves around the environmental impact of different packaging materials. The hosts discuss recent legislative attempts to curb plastic use in New York, scrutinize the switch from air pillows to paper by Amazon, and delve into the potential of bioplastics derived from seaweed and algae. They emphasize the importance of considering various factors like material efficiency, cost, and recyclability when evaluating packaging solutions. Their discussion is enriched with expert insights and lively debates, making this episode a must-listen for anyone interested in the future of sustainable packaging.

Key Takeaways:

* Legislative measures to reduce single-use plastics are complex and often politically charged, requiring a balanced approach to industry needs and environmental concerns.

* Amazon's shift from plastic air pillows to paper void fill raises questions about material efficiency, cost, and environmental impact.

* Sustainable packaging solutions necessitate a delicate balance between protecting the product, lowering the carbon footprint, and ensuring recyclability.

* Innovative bioplastics from seaweed and algae show promise, but their large-scale environmental impact and practicality need thorough evaluation.

* Consumer education and realistic expectations are crucial in the transition to more sustainable packaging options.

Notable Quotes:

* Evelio Mattos: "It's easy to scare people one way or the other, whether it's pro plastic or against plastic, it's all the packaging's fault."

* Adam Peek: "What's the alternative for barbecue sauce right now? Like, it's not like the plastic lobbyist. It's that there's not really an alternative."

* Cory Connors: "The future of sustainability, as far as I can tell, it's the bare minimum packaging being used and something that is fully recyclable."

* Adam Peek: "I'm not concerned with that as a seaweed, you know, as somebody interested in that. We need to be careful not to bring non-native species in."

* Cory Connors: "Every one of these things is going to have somebody on the other side saying always."

Resources:

* Amazon Packaging Policy Update

* Sway

* Notpla

* Aurora Landsberg

* Scotch Cushion Lock

Don't miss this engaging episode of "Packaging Today," where Evelio Mattos, Adam Peek, and Cory Connors delve into the latest trends and challenges in sustainable packaging. Be sure to tune in next week for more insightful discussions on the evolving world of packaging.

Lisa Huett is the Director of Sustainability at Pretium Packaging, a leading company in the rigid packaging industry. Lisa has an extensive background in commercial sales and sustainability, having played a critical role in Pretium’s acquisition of Alpha Packaging. With over 17 years in the industry, she now leads Pretium’s Sustainability and Innovation division, driving the company’s efforts towards sustainable packaging solutions and innovations across its 25 plants globally.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode of the People of Packaging Podcast, host Adam Peek welcomes Lisa Huett, the Director of Sustainability at Pretium Packaging. The discussion navigates through Lisa's journey from sales to sustainability and dives deep into the innovative sustainability initiatives at Pretium. They also touch upon global sustainability trends, especially how European Union regulations and practices are influencing strategies in North America. Lisa shares insights into the complexities of packaging materials, lifecycle analyses, and the importance of designing for recyclability.

In the detailed conversation, Lisa outlines the significant role that Pretium Packaging plays in sustainable packaging. With 25 plants operating across various countries, Pretium focuses on materials like PET, HDPE, and polypropylene, which have established recycling streams. The episode emphasizes the importance of holistic evaluations for packaging solutions, where data-driven lifecycle assessments (LCAs) are key. This episode is a treasure trove of information for anyone interested in sustainable packaging, offering practical advice and insights for businesses looking to enhance their packaging sustainability.

Key Takeaways:

* Holistic Approach to Sustainability: Pretium focuses on a full lifecycle analysis of packaging solutions to determine the best materials and practices for sustainability.

* Influence of EU Trends: Sustainability trends and regulations from the EU often make their way to the US, and having a presence in both regions helps companies like Pretium stay ahead.

* Design for Recyclability: Designing packaging for end-of-life recyclability is crucial, including considering components like labels, adhesives, and inks to avoid contamination of the recycling stream.

* Customer Education and Support: Many companies rely on Pretium for guidance on sustainability due to the complexity of regulations and the need for tailored solutions.

* Progress Over Perfection: Incremental changes in packaging, such as incorporating PCR and lightweighting, can significantly enhance sustainability without complete overhauls.

Notable Quotes:

* "I think the LCAs have helped us do that. The issue that we have a lot right now is perception." - Lisa Huett

* "Customers want to be more sustainable and comply with legislation, but they just don't know where to start." - Lisa Huett

* "You have to be material agnostic and approach it holistically. Maybe it's not plastic. Maybe it's aluminum or glass." - Lisa Huett

* "Designing for end-of-life recyclability has to be part of the conversation." - Lisa Huett

* "If we could all do a little bit, I feel like things could be, we could be moving maybe a little bit faster, especially on that recycling part." - Lisa Huett

Resources:

* Pretium Packaging

* Adam Peek on LinkedIn

* Follow Lisa Huett on LinkedIn for more sustainable packaging insights.

Stay tuned for more enlightening discussions and explore the depth of sustainable packaging to drive our planet towards a greener future. Listen to the full episode and continue following the People of Packaging Podcast for more industry insights.

Kathy Guzman Galloway is the dynamic CEO of Clarity Wizard, well-versed in the art of brand positioning. With over 20 years of experience in the Consumer Packaged Goods (CPG) industry, Kathy has honed her skills through significant stints at PepsiCo, PepsiCo's Frito-Lay division, and Boost Mobile. Her consultancy, Clarity Wizard, focuses on helping brands in various stages of their lifecycle—including startups and well-established companies—find their unique voice and positioning in the market. Kathy is recognized for her unique approach to balancing the core principles of brand positioning with innovative packaging strategies.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Join us in this captivating episode of the People of Packaging Podcast where host Adam Peek chats with Kathy Guzman Galloway, CEO of Clarity Wizard, about the transformative power of brand positioning and the pivotal role packaging plays in it. Coming to us from Dallas, Kathy infuses the conversation with her unyielding passion and extensive expertise in CPG, making this episode a must-listen for anyone interested in branding, marketing, and consumer behavior.

Throughout the episode, Kathy delves deep into the principles of brand positioning and discusses how packaging serves as the ultimate touchpoint for consumers. Learn how Kathy's background in companies like PepsiCo and Boost Mobile has shaped her consulting career, emphasizing the critical importance of differentiating your brand on retail shelves. Expect to gain invaluable insights on creating a compelling brand narrative, understanding your consumer needs, and designing packaging that resonates deeply with your target audience. Keywords: brand positioning, consumer engagement, CPG industry, innovative packaging, brand differentiation.

Key Takeaways:

* The Power of Packaging: Kathy underscores that packaging serves as the final and most critical touchpoint for consumer engagement, determining whether or not a product gets picked up from a retail shelf.

* Three Core Elements of Brand Positioning: Effective brand positioning hinges on understanding consumer needs, highlighting functional benefits, and expressing a unique brand voice.

* The Role of Authenticity: Kathy advises brands to lean into their authentic identities—whether related to their cultural background or personal beliefs—to create a genuine connection with consumers.

* Bridging Digital and Physical Presence: Attention to packaging details not only enhances physical shelf presence but also reinforces the brand in the digital space.

* Overcoming Market Challenges: Kathy discusses the nuanced decisions brands face in presenting their identities in a way that is both appealing and appropriate to their target audiences.

Notable Quotes:

* "The weight and the importance and the value that that package carries is literally, quite literally the most important thing that you can invest your time and energy in to bring everything to fruition."

* "Every brand has three parts to the puzzle: the consumer's needs, what makes the product different functionally, and what the brand itself brings to the table."

* "It is always better to lean into your voice than to avoid it."

* "[Nature's Nate] might have felt a terrible choice of this bright orange… but it really does its job."

* "It's more about identifying what do I need to design on this label, on this package… that is going to be the best effort to catch someone's attention and engage them with my brand."

Resources:

* Website: The Clarity Wizard

* LinkedIn: Kathy Guzman Galloway LinkedIn

Stay tuned for more enriching conversations on branding, consumer engagement, and innovative marketing strategies from the People of Packaging Podcast. Listen to this episode and gain a deeper understanding of the intricate balance between effective brand positioning and captivating packaging design.

Here’s what Deciphr.ai thinks I talked about!

About the Host:

Adam Peek is an unboxing enthusiast and packaging expert who is passionate about quality and sustainability in product presentation. Known for his comprehensive reviews, Adam delves into the nuances of packaging design, functionality, and environmental impact, particularly focusing on how these elements enhance the consumer experience. Adam both educates and entertains his audience, sharing insights gained from years of industry observation and participation.

Video Summary:

In this exciting video, Adam Peek takes us through the meticulous and thoughtfully designed packaging of Sonos' new headphones. He explores every aspect of the unboxing process, highlighting the minimalistic and sustainable design choices that Sonos has made. With an engaging and witty narrative, Adam emphasizes how the packaging's simplicity not only protects the product but also enhances the overall unboxing experience.

Adam's detailed review includes a close look at the packaging materials, such as water-activated tape and thermal paper labels, and how these elements contribute to sustainability. By focusing on recyclable materials and minimalistic design, Sonos ensures both ease of recycling and a high-quality presentation. Adam also showcases the versatility of the packaging, which includes features for retail and personal convenience, enhancing the product's appeal in various settings. Throughout the review, Adam underscores the synergy between Sonos' innovative packaging and their acclaimed audio products, making this episode a must-watch for eco-conscious consumers and packaging aficionados alike.

Key Takeaways:

* Sustainable Packaging: Sonos' use of water-activated tape and thermal paper labels contributes to eco-friendly packaging, ensuring all components are easily recyclable.

* Minimalistic Design: The streamlined, die-cut corrugated outer protection enhances presentation while maintaining minimal material usage.

* Robust and Retail-Ready: The rigid setup box is both protective and retail-friendly, offering solutions for both online shipping and in-store merchandising.

* Innovative Inserts: Use of molded fiber inserts and fiber-based materials throughout the packaging demonstrates a commitment to sustainability without compromising on protection.

* Customer-Centric Experience: Sonos' packaging design not only aligns with their brand's aesthetic but also focuses on customer convenience, mirroring the quality of their audio products.

Notable Quotes:

* "Everything about this is completely and totally easily recyclable."

* "So many companies overthink the initial unboxing, and I love the minimalistic nature here that Sonos is bringing."

* "The muted colors and the tones of the box, I think, are great."

* "This will slide in nice into my backpack. I love it."

* "Sonos does an incredible job of putting the music experience first, and they've done a ton of work to make the packaging experience be clean and crisp, just like their sound."

Resources:

* Sonos Website: Sonos

* Adam Peek: LinkedIn

Embark on this unboxing journey with Adam Peek to discover the impeccable intersection of sustainability and design in Sonos' product packaging. Don't miss out on the full episode for more insightful reviews and expert perspectives! Stay tuned for more engaging content from our series.

In this engaging episode of Packaging Today, hosts Evelio Mattos, Adam Peek, and Cory Connors delve deep into the intricacies of composting with special guest, Justen Garrity of Veteran Compost. The discussion navigates the challenges and opportunities within the composting industry, particularly focusing on the handling of compostable packaging. Evelio, Adam, and Cory explore the realities faced by composting operators, shedding light on the essential, yet often overlooked, aspects of sustainable packaging.

Through an insightful conversation, Justen Garrity shares his experiences and thoughts on the current state of composting, the labeling of compostable products, and the potential impact of Extended Producer Responsibility (EPR) on the industry. Listeners will gain a comprehensive understanding of the operational challenges in composting, the role of labeling compliance, and the importance of both government and brand involvement in promoting sustainable practices.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

About the Guest(s):

Justen Garrity:Justen Garrity is the founder of Veteran Compost, a composting company located in the DC and Baltimore metro areas. As a veteran himself, Justen primarily hires veterans and their families, focusing on sustainable waste management and innovative composting solutions. With over 14 years in the industry, Justen has been an advocate for improved composting practices and labeling laws to enhance both commercial and residential composting processes.

Key Takeaways:

* Composting Challenges: The difficulties composters face include sorting out non-compostable items from compostable materials due to inadequate labeling and consumer confusion, leading to landfill diversions.

* Importance of Labeling: Effective and conspicuous labeling is crucial for the proper handling of compostable products, moving towards a standard that can be easily identifiable by both consumers and processors.

* Impact of EPR: Extended Producer Responsibility (EPR) could significantly improve the financial viability and efficiency of composting operations by ensuring proper compensation and accountability within the packaging lifecycle.

* Technological Innovations: While devices like Lomi are interesting for residential composting, they mainly serve as dehydrators and don’t effectively break down compostable materials as standard commercial composting does.

* Educational Internships: Internships at composting facilities provide valuable hands-on experience for packaging designers and engineers, offering insights into the practical challenges of sustainable packaging.

Notable Quotes:

* "The packaging company made some money, the paper distributor made some money, the brand made some money, and we didn’t make any money." - Justen Garrity

* "If it doesn't say certified compostable, you know, we’re going to divert to landfill." - Justen Garrity

* "I think government involvement in pushing for clear labeling standards can make it easier for consumers and composters alike." - Justen Garrity

* "We're trying to get people off polystyrene cups; I’m tired of seeing styrofoam cups." - Justen Garrity

* "Come spend 2 hours with us, it's eye-opening to see what's a problem in composting." - Justen Garrity

Resources:

* Veteran Compost: Learn more about Justen Garrity’s company and their services.

* Justen Garrity on LinkedIn: Connect with Justen Garrity for more insights and updates.

Stay tuned for more impactful discussions on Packaging Today, where we bring you the latest in sustainable packaging and industry insights. Don't miss out on our next episode featuring an exciting guest who is driving innovation in the packaging world.

Peter Hawkins is the Creative Director at Chase Design Group's Bristol, UK office. With a rich professional background in creative design, Peter has worked extensively on branding and packaging design for major brands like Nestlé and Procter & Gamble, as well as on more niche, boutique projects. A proud Scotsman residing in Bristol, Peter brings a unique blend of cultural heritage and professional expertise to his role.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this enlightening episode of the People of Packaging Podcast, host Adam Peek welcomes Peter Hawkins, the Creative Director of Chase Design Group's Bristol office. The conversation covers a wide array of topics ranging from the nuances of logo design and package branding to Peter’s personal passion for sports and unique regional delicacies. As they delve into creative processes, Peter offers valuable insights into creating impactful brand marks, managing design consistency, and working with both large corporations and smaller niche brands.

The episode kicks off with a casual yet informative discussion about Peter's background and his journey to becoming the Creative Director. Moving deeper, Peter articulates the meticulous processes involved in logo design for packaging, sharing an example of his work with the wine brand Black Chalk. The dialogue also navigates through the technical aspects of typography and kerning, underlining the critical importance of detail in making a lasting brand impression. Furthermore, the duo discusses how smaller studios can remain nimble and creative despite the frequently daunting demands of the design world.

Key Takeaways:

* Brand Mark Design: Creating an effective brand mark involves understanding the balance between typography, style, and market impact.

* Importance of Detail: Even minor font adjustments like kerning can significantly affect the overall perception of a brand.

* Initial Concept Development: The ideation phase often starts with pen and paper, which helps in refining ideas effortlessly before transitioning to digital platforms.

* Client Collaboration: Clear communication and iteration with clients are crucial, especially for name generation and brand identity establishment.

* Adaptability: Operating in a smaller studio setting necessitates a nimble approach to manage both large-scale and niche projects efficiently.

Notable Quotes:

* "Some people might think it's unnecessary, but really getting into the detail of things and refining is crucial."

* "The form and style of the word mark are quite crucial in packaging in terms of impact."

* "We like to be very hands-on, whether that's pen and paper or a more digital approach."

* "People equate the quality they see within the design work with the brand and then the product or service that the brand is providing."

* "It helps when you're trying to become the lead creative in the studio, being the first one there."

Resources:

* Chase Design Group: chasedesigngroup.com

* Email Contact: hello@chasedesigngroup.com

* Black Chalk Wines: An example of Peter Hawkins' work in wine branding.

* LinkedIn Profile of Peter Hawkins: To be bolstered and updated for direct professional inquiries.

Stay tuned to the People of Packaging Podcast for more insightful discussions with industry leaders and innovators who shape the world of packaging and branding!

Evelio MattosEvelio is the host of the Packaging Unboxd podcast and a maestro in the field of packaging design. Hailing from Phoenix, Evelio grew up in Dusseldorf and has a long history in the packaging industry, often sharing insights through his YouTube channel and podcasting endeavors.

Adam PeekAdam is known for his engaging talk shows on the latest in packaging trends. A sales expert, Adam's presence adds a dynamic layer to the discussions, making industry insights accessible and entertaining.

Cory ConnorsCory is renowned for his role as Corygated and as the voice behind the Sustainable Packaging Podcast. With a focus on eco-friendly practices, Cory brings essential insights into sustainable packaging solutions.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Join Evelio Mattos, Adam Peek, and Cory Connors in this compelling episode of Packaging Today as they delve into the latest happenings from Drupa 2023 in Dusseldorf. Tune in for firsthand accounts from one of the packaging industry's most significant events and get a sense of the vibrant exchange of ideas and technologies that took place.

In addition to discussing Drupa, the trio explores the real value of attending and exhibiting at industry conferences. With a witty exchange and practical insights, they unravel the importance of these events for networking, learning, and achieving a better ROI. Wrapping up, they dive into the world of design awards, balancing the value they bring against the pressures they impose on design agencies.

Key Takeaways:

* Evelio provides an in-depth look at his experience attending Drupa 2023, highlighting key exhibits and innovations in print packaging.

* Adam Peek and Cory Connors weigh in on the pros and cons of attending versus exhibiting at industry conferences and the resultant ROI.

* The conversation turns to the addictive nature of design awards in the industry and questions whether they truly add value or distract from catering to consumer needs.

* The role of networking and off-site events in maximizing the benefits of attending industry conferences is emphasized.

* The team shares practical advice for young designers and seasoned professionals on making the most of industry events.

Notable Quotes:

* "It takes three weeks just to get everything set up in the first place. You've got pulping, you've got recycling, you've got molded fibers, the entire chain of machines connected together to do some pretty cool stuff." - Evelio Mattos

* "If we were aiming at awards, it could hamper the type of work we're able to do because we might be doing it for designers rather than our clients or their customers." - Simon Foster, cited by Evelio Mattos

* "Do I have customers or prospective customers who are going to the show? Are my competitors going to be there? That’s how I would assess the ROI of attending an industry event." - Adam Peek

* "I can't tell you how much I’ve learned at recent events. There's so many great ones, and they can add so much value if you approach them the right way." - Cory Connors

* "Our goal is to sell as much products as we can, not to single out one tiny little group with a design only creatives would love." - Evelio Mattos

Resources:

* Packaging Unboxd YouTube Channel: Check it out here

* Sustainable Packaging Podcast: Find more episodes here

* Adam Peek: LinkedIn profile

* Sarah Scudder’s Tips: LinkedIn Post

* Designalytics: Awards for consumer preference comparisons

* Retail Aware & Ariadne: Technologies for tracking consumer interaction with shelf products

Don't miss out on the full episode for a deep dive into the packaging industry's latest trends and expert insights from Drupa 2024. Stay tuned for more enlightening content from Packaging Today!

Bryan Boatner is the Global Managing Director for Automation at Ranpak, a company renowned for its focus on paper-based packaging solutions and sustainability. With a deep-seated interest in how things are made, he brings a rich history of experience in manufacturing engineering and machine vision technology to the table. His career trajectory began at GE Aircraft Engines and later transitioned to a 20-year tenure at Cognex, where he honed his skills in machine vision within manufacturing and logistics. At Ranpak, Boatner leads a team of 140, driving the company's global automation strategy.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this engaging episode of the People of Packaging Podcast, host Adam Peek delves into the realms of packaging automation, paper-based solutions, and the influence of automation on the packaging experience. This show presents a mix of personal stories and in-depth exploration of cutting-edge packaging innovations with guest Bryan Boatner.

Diving into the world of logistics automation, Boatner shares his path from manufacturing engineering to leading the automation charge at Ranpak. Emphasizing the company's unwavering commitment to sustainability, he discusses products like "AutoFill" and "Cut-It," which optimize packaging processes and contribute to environmental and economic efficiency. With a nod to the history of Ranpak and the influence of figures like Jay Leno and John Ratzenberger (Cliff Clavin from Cheers), Boatner paints a picture of a company deeply rooted in creative problem-solving and eco-consciousness.

Key Takeaways:

* Ranpak stands for "random packaging," a nod to the company's origin in addressing the variability in product packaging needs with paper solutions.

* Bryan Boatner’s expertise in machine vision and AI contributes to innovative packaging automation solutions that enhance efficiency and the customer experience.

* Core products like "AutoFill," "FormIt," "PadIt," and "Cut-It" reflect Ranpak's commitment to sustainability, quality, and process optimization.

* Ranpak's approach to packaging automation is unique in its provision of multi-faceted ROI, offering labor savings, shipping benefits, and positive unboxing experiences.

* John Ratzenberger, known for his role as Cliff Clavin in Cheers, was connected to the packaging industry through his company EcoPac, which Ranpak acquired.

Notable Quotes:

* "The initial patent was actually a machine…it converted kraft paper into shock-absorbing, crinkled paper for use in cushioning auto parts."

* "These organizations are hungry for data…the more that you can automate, the higher your quality is going to be, the more efficient your operation is going to run."

* "Not only is it a labor savings play but you also have a shipping savings…it's all combined into this really compelling ROI for these customers."

* "In the context of working with customers that are very sustainability-focused, Ranpak is just well known within the industry for always having that focus on sustainability."

Resources:

* Ranpak's Website: ranpak.com

* Bryan Boatner's LinkedIn Profile: https://www.linkedin.com/in/bryan-boatner-2552887/

Encourage your curiosity for automation, sustainability, and the stories behind the innovation by listening to the full episode with Bryan Boatner. Discover fascinating insights into packaging solutions that deliver on both environmental consciousness and business efficiency. Stay tuned for more insightful discussions on the People of Packaging Podcast.

Note: No specific guest biographies can be derived from this transcript, but the hosts of the show are as follows:

Evelio Montos is a prominent host known for his direct and engaging approach to topics in the packaging industry. Adam Peek brings a vibrant and positive energy to complex discussions, often referencing his knowledge on sustainability in packaging. Cory Connors blends an insightful understanding of packaging trends with an upbeat attitude, aiming to inspire action and improvement within the industry.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Dive into a lively and insightful conversation surrounding the packaging industry with hosts Emelio Montos, Adam Peek, and Cory Connors in this captivating episode of "Packaging Today." The trio shares their candid perspectives on the state of packaging, discussing everything from industry disappointments to the pursuit of purpose in work.

The conversation kickstarts with a reflection on the impact of sporting outcomes on mood before effortlessly shifting to a broader discussion on how businesses are grappling with reusable packaging. With a blend of humor and seriousness, the hosts dissect the realities of implementing sustainable packaging solutions while navigating consumer behavior and legislative landscapes. Through the warmth of banter and the depth of expertise, this episode captures the complexity and appeal of the packaging world.

Key Takeaways:

* Reusable Packaging Challenges: The hosts examine the struggles businesses face when integrating reusable packaging models, emphasizing the need for standardization and cost-effective systems.

* Finding Purpose: They touch on the topic of younger workers seeking purpose in their careers and emphasize finding meaning in work while also exploring passions outside of professional life.

* Economic Viability: The discussion delves into the economics of packaging, questioning the financial and sustainability benefits of returnable packaging for both brands and consumers.

* Legislation Impact: They explore how legislation influences packaging decisions, citing an example of tariffs affecting choice in materials.

* Consumer Engagement: The hosts debate terracycle initiatives and consumer responsibility in waste reduction, showcasing differing opinions on effectiveness and practicality.

Notable Quotes:

* "Work should be work… You should be able to find purpose." - Adam Peek

* "You can find purpose… in like, 70 hours outside of work to do incredible stuff." - Adam Peek

* "Just work, right?… It's only in the US… it's like, oh, it's that old guy mentality." - Emelio Montos

* "If the LCA impact isn't really there, then it becomes like, is this thing going to be able to scale to a place?" - Adam Peek

Resources:

No specific resources or references with URLs are mentioned within the transcript.

Tune in to the full episode for a dash of humor, a slice of expert analysis, and a hearty conversation about all things packaging. Don't miss out on more enlightening discussions coming up on "Packaging Today"!

Huge thanks to all of my paid subscribers! I did a talk recently at the FSEA show in Dallas, TX and recorded the audio on my phone (sorry for the poor audio quality).

If you’d like to become a paid subscriber, you can do so!

I’ll leave the notes below for those who have been supporting this podcast financially. It really means a lot!

In this episode, we're joined by Evelio Mattos, Adam Peek, and Cory Connors—three individuals widely recognized as “alleged” authorities in the packaging industry. Evelio Mattos brings his expertise as a creative force in packaging design, offering innovative solutions and sharing wisdom gained from his vast experience. Adam Peek, often known as an evangelist of packaging, combines his knowledge of supply chain management and sustainability to enlighten listeners on the industry's nuances. Lastly, Cory Connors, who has earned the moniker 'Corygated' for his deep knowledge of corrugated packaging, weighs in with insightful commentary that reflects his years of experience in the field.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this candid and animate installment of "Packaging Today," Evelio Mattos, Adam Peek, and Cory Connors tackle the myths and realities of packaging recyclability. Amidst laughs and banter, they dive into the heart of pressing industry matters, particularly something that stirred up quite a discussion on LinkedIn: the claim of 100% recyclability in packaging materials.

The trio dissects the idea of infinite recyclability in the context of materials like liquid death (aluminum) and corrugated packaging. Adam Peek challenges the notion of "infinitely recyclable" as misleading, emphasizing the importance of accuracy in environmental claims. He debates the intricacies of material recovery, and the engagement with Liquid Death's CEO on LinkedIn that sparked heavier dialogue within the industry.

Key Takeaways:

* No packaging material is 100% recyclable, 100% of the time—there will always be some loss during the recycling process.

* Marketing language around recycling should be used carefully to avoid greenwashing and the spread of misinformation.

* Consumer education and ease of recycling are crucial for improving recycling rates in America.

* Social media plays a significant role in packaging marketing—brands should seize moments of positive publicity.

* Brands need to stay agile and open-minded in their marketing and community engagement strategies.

Notable Quotes:

* "No, no. Oh, yeah. That's right. You were. You are. That's what that was." - Adam Peek reflects on a humorous past discussion.

* "There is no packaging material. And this is something that's been, that I discovered. Not one that is 100% recyclable 100% of the time." - Adam Peek emphasizes the reality of recycling limits.

* "There's a lot of ignorance, basically, in this group." - Evelio Mattos on the misunderstandings in the packaging industry.

* "So watch out. This is real. This is serious. I know we're joking around, but this is a real deal." - Cory Connors on the seriousness of recycling and proper labeling.

Resources:

As there are no explicit mentions of URLs, websites, or social media handles in the transcript provided, there are no resources listed.

Experience the full episode of "Packaging Today" with Evelio Mattos, Adam Peek, and Cory Connors for a deep dive into the current state of recyclable packaging, the need for authenticity in environmental marketing, and the power of swift brand response on social media. Stay tuned for more enlightening conversations that uncover the pulse of the packaging industry.

In this episode, we have Cory Connors, the Director of Sustainable Packaging at Orora Packaging Solutions, and Adam Peek, a packaging and labelling specialist. Cory brings his expertise from the sustainability hub at the NPE show, contributing valuable insights on the latest trends in sustainable plastics and recycling practices. Adam, known for spearheading thought-provoking conversations in the packaging community, shares his experiences with experimenting in sustainable packaging solutions.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

About the Guest(s):

In this episode, we have Cory Connors, the Director of Sustainable Packaging at Orora Packaging Solutions, and Adam Peek, a packaging and labelling specialist. Cory brings his expertise from the sustainability hub at the NPE show, contributing valuable insights on the latest trends in sustainable plastics and recycling practices. Adam, known for spearheading thought-provoking conversations in the packaging community, shares his experiences with experimenting in sustainable packaging solutions.

Episode Summary:

In this engaging discussion on "Packaging TODAY," hosts Adam Peek and Cory Connors delve into pressing issues surrounding Extended Producer Responsibility (EPR) and sustainable packaging innovations. From the sustainability hub at the NPE show in Orlando, Florida, Cory brings live updates and firsthand accounts of the latest advancements in recycling technologies and sustainable materials.

The episode kicks off with a candid moment featuring Adam's morning routine, leading into a deeper exploration of Colorado's EPR regulations and how brands can navigate them. With a looming deadline of July 1, 2024, Cory explains the importance of reaching out to the Circular Action Alliance for guidance on determining responsibility and proper registration.

Throughout the show, Adam and Cory address audience questions, providing clarity on the nuances of packaging recycling and product lifecycle. Notably, Adam presents an eye-opening experiment involving aluminum cans and their plastic liners, sparking a conversation about the true meaning of "recyclability" and the value of materials at the end of life.

Key Takeaways:

* Brands operating within Colorado, California, and Oregon must comply with EPR laws by registering with the Circular Action Alliance by July 1, 2024.

* Cory Connors is attending the NPE show, focusing on innovative recycling technologies and sustainable plastic materials.

* Aluminum cans often feature a thin plastic liner that, while not infinitely recyclable, plays a crucial role in product integrity and flavor preservation.

* Recycling isn't just about the technical ability to recycle but also includes the end-of-life value of the recycled material.

* Trek composite decking, made from recycled plastic and wood, is an example of creating sustainable products with extended lifecycles.

Notable Quotes:

* Cory Connors: "It kind of has to be an oligopoly…for this to work."

* Adam Peek: "We spent a lot of time in my side with labels talking about the impact that labels have on plastic recycling in impacting the value of the recycled product."

* Cory Connors: "[Trex deck] could be recycled again…I don't know anybody that has a Trex deck that's had to replace it in my lifetime."

Resources:

The Circular Action Alliance - circularactionalliance.org

Be sure to listen to the full episode for a comprehensive understanding of these top-of-mind issues in the packaging industry. Stay tuned for future conversations that promise to enlighten and inform.

Dillon Dandurand is the featured guest in this show, bringing his unique entrepreneurial journey into the spotlight. His professional background is rich with experience in consumer packaged goods (CPG), having spent eight years at Brazi Bites, the brand renowned for healthy Italian-Latin American fusion foods. Dillon’s drive for innovation led him to launch "Not Beer," a product that cleverly positions itself as a zero-carb, zero-alcohol, and zero-taste sparkling water, capitalizing on the beverage market with a whimsical twist. He operates out of Dallas, Texas, fostering the growth of Not Beer from his home turf.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this refreshing installment of "Packaging Today," host Evelio Mattos stirs up an engaging conversation with Dillon Dandurand, the mastermind behind the quirky brand Not Beer. This episode crackles with the entrepreneurship spirit, offering listeners a deep dive into the buzzing world of innovative beverage branding.

Dillon walks us through the conception of Not Beer, a sparkling water dressed in beer's clothing that's been making waves since its inception just over two weeks ago. With a hard-hitting combination of relatability and appeal, Dillon details the challenges and triumphs of bringing a new product into an established market. Discussions meander from sourcing high-volume packaging to the strategic deployment of influencer marketing, all while painting a picture of a brand built on fun, wit, and smart positioning.

Key Takeaways:

* Not Beer is a unique sparkling water that mimics the aesthetic of beer, creating a fun, approachable product.

* The challenges of launching a new beverage include sourcing packaging like cans and cartons, and managing distribution logistics.

* Marketing strategies for Not Beer are primarily focused on sampling and building brand awareness through engaging, humorous content.

* Dillon shares his insights on the importance of geographical focus during initial brand growth before expanding to wider markets.

* Liquid Death serves as an indirect comparison, objectively discussed as both brands play in the fun water segment but with different appeals.

Notable Quotes:

* "At what point is this no longer a beer? Like, when do we just remove the beer taste and it's just sparkling water?" – Reflecting the genesis idea behind Not Beer.

* "And we're positioned like a beer. So our license is humor." – On the brand's marketing angle.

* "Not Beer isn't for a specific type of person. It's for anyone who likes to have fun…" – Defining the brand's wide target audience.

* "You've got to find volume quickly…if you want to compete" – On the importance of scale in the beverage industry.

* "We're playing in the biggest non-alcoholic beverage category ever." – On the potential market for Not Beer.

Resources:

* Not Beer website: Enjoy Not Beer

* Brazi Bites website for reference to Dillon’s past work: Not mentioned in the transcript, but pertinent to his experience.

Join us for this standout episode of "Packaging Today," and let the story of Not Beer invigorate your entrepreneurial spirit. Whether you're an industry professional or just someone who enjoys a twist of humor in business, this conversation promises to be insightful and inspiring. Tune in, drink up the knowledge, and stay thirsty for more episodes that push the boundaries of creativity and branding.

Evelio Mattos is recognized for his expertise in packaging design and environmental initiatives. As the host of "Packaging Today," Evelio facilitates discussions focused on packaging innovation and sustainability. Known for his contributions to the industry, Evelio boasts a career that has seen him at the forefront of design and sustainable practices.

Adam Peek brings personality and industry insight to "Packaging Today." His background in packaging solutions and sales enables him to dissect complex topics with ease, engaging both expert guests and the audience with his compelling dialogue.

Cory Connors is well-regarded as a packaging professional with a deep knowledge of branding strategies and sustainability in packaging. His passion and expertise provide "Packaging Today" with unique perspectives on ecological considerations in contemporary packaging.

Adam Armstrong serves as the Vice President of Customer Success and Strategic Partnerships at Specright, a company specializing in specification data management for packaging and products. Adam leverages his industry experience to help companies improve efficiency and sustainability.

Paul Nowak is the Executive Director of Green Blue, a non-profit organization aimed at progressive environmental collaboration in the industry. Under his leadership, Green Blue drives initiatives, such as the How2Recycle program, that underscore the commitment to sustainable packaging practice.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Sustainable Packaging Guide eBook

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this episode of "Packaging Today," the conversation dives into the dynamic collaboration between Green Blue's How2Recycle program and Specright's specification management platform. Evelio Mattos, alongside co-hosts Adam Peek and Cory Connors, unpacks the innovative solutions being established to tackle the ever-growing need for sustainable packaging data management and consumer-end recycling instruction.

Adam Armstrong and Paul Nowak discuss the intersection of data specification and environmental labeling to streamline sustainable practices across brands and packaging means. This convergence aims to make recyclability assessments more efficient, promoting higher volumes of How2Recycle labels on products. The collaboration represents a significant step towards a more consistent and accessible approach to packaging sustainability on a global scale, with the ultimate goal being one universally adopted label system.

The conversation reveals a deep commitment to advancing packaging sustainability, with insights into the adoption of intelligent technologies. As brands increasingly seek to meet stringent environmental goals, Armstrong and Nowak's commentary showcases the power of strategic partnerships in enabling companies to manage and communicate sustainability credentials systematically.

Key Takeaways:

* Specright and Green Blue's How2Recycle are collaborating to simplify and accelerate the process of creating recyclability labels for packaging.

* The partnership aims to provide a unified source of data for sustainability assessments, reducing the manual workload on brands and converting partners.

* The use of AI and machine learning in data assessments for recycling labels has the potential to revolutionize the efficiency of the labeling process.

* The How2Recycle label program has a vision for global harmonization of end-of-life packaging instructions, potentially leading to one comprehensive system.

* The importance of sustainability in packaging is now a standard discussion for companies, reflecting the industry's unified movement towards environmental responsibility.

Notable Quotes:

"We're closing in on 600 brands using the How2Recycle label. […] It's living, breathing program that's changing with the world." - Paul Nowak

"I've been at Specright for about eight and a half years, and the first few years, this topic came up close to 0% of the time. And now, literally 100% of our conversations include the topic of sustainability." - Adam Armstrong

"87% of our members either have environmental goals or are currently building their environmental goals as we speak." - Paul Nowak

Resources:

* Green Blue Organization: greenblue.org

* Specright Specification Data Management: specright.com

Tune into the full episode to glean comprehensive insights from Adam Armstrong and Paul Nowak on the transformative potential of their partnership. Stay updated with "Packaging Today" for more enlightening content on packaging industry trends and sustainability efforts.About the Sponsors:

Anna Zesbaugh is the dynamic CEO and co-founder of Better Buzz Brands, which encompasses two innovative brands, namely Hooch Booch - a hard kombucha company - and Corpse Reviver, a non-alcoholic, tea-based "hydration libation". With a background rooted in luxury hospitality, particularly in the corporate events sphere, Anna pivoted during the challenging pandemic period to tap into the beverage industry. Fuelled by curiosity and an entrepreneurial spirit, she drew inspiration from the Prohibition era to craft unique beverages that cater to contemporary tastes and health-conscious consumers.

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Sustainable Packaging Guide eBook

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

In this invigorating episode of the People of Packaging podcast, host Adam Peek introduces us to Anna Zesbaugh, a Colorado-based entrepreneur trailblazing in the beverage sector with her brand, Corpse Reviver. The episode delves into Anna's fascinating journey from idea inception during the early days of COVID-19 through to product launch and brand establishment, all within the span of nine months. Guided by her visionary approach, Anna leveraged her expertise in the hospitality industry to create something truly unique.

We are taken through a comprehensive overview of Anna's brands, including the inspiration behind Hooch Booch and the concept evolution of Corpse Reviver. The episode zooms in on the labyrinth of challenges and breakthroughs encountered while bringing a non-alcoholic beverage to market, highlighting the innovative rebranding strategy and packaging design that has helped Better Buzz Brands resonate with customers and carve out a niche in a bustling space.

Key Takeaways:

* Innovative Origin: Anna Zesbaugh sparked the idea for her beverage brand during a brief prohibition scare in Denver at the outset of the COVID-19 pandemic.

* Bridging Brand and Function: Corpse Reviver's rebranding process and the rationale behind diverging from Hooch Booch are detailed, showcasing the intricate relationship between product identity and market positioning.

* Packaging Design: The episode explores the significance of packaging in conveying brand story and visual appeal, mentioning the collaboration with an illustrator for the can designs.

* Health Benefits: Corpse Reviver is unveiled as not only a hydration beverage but also one that is functional, containing a blend of minerals and ingredients with noted health benefits.

* Distribution and Sales: Anna outlines the multi-channel approach to selling Corpse Reviver, from direct online sales to exploring retail opportunities such as grocery stores.

Notable Quotes:

* "The classic cocktail is really to mask bad flavors of pooch or alcohol." - Anna Zesbaugh

* "Hooch Booch is a great idea. One year, actually, it was nine months later that we had a product ready to go on shelf." - Anna Zesbaugh

* "Packaging is incredibly important… especially right now, there's a lot of people copying other people's designs or very plain white, boring packaging." - Anna Zesbaugh

* "We tried to make the checkout process, like, so easy so that people could just like quick add to cart." - Anna Zesbaugh

Resources:

* Better Buzz Brands' websites: Drink Corpse Reviver and Drink Hooch Booch

To grasp the full depth of Anna Zesbaugh's insights on beverage branding and the evolution of Corpse Reviver, tuning into the full episode is a must. Imbibe the rich experiences and advice she imparts and stay refreshed for more enlightening episodes from the People of Packaging podcast.

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Sustainable Packaging Guide eBook

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

About the Guest(s):

Alex Abbott serves as the Chief Revenue Officer (CRO) at Smartsolve, a pioneering company specializing in water-soluble packaging solutions. His role encompasses not just steering sales strategies but also shaping organizational growth by aligning all departments under the umbrella of revenue generation. With a career rooted in the packaging industry, Alex has extensive experience on the rigid plastic side, contributing to his comprehensive understanding of the sector's dynamics.

Episode Summary:

In this dynamic episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, Cory Connors, and guest Alex Abbott engage in an enlightening dialogue about innovative strides in packaging. Entertaining and informative, the discussion orbits around the potential of eco-friendly alternatives like water-soluble wrappers and addresses common concerns about packaging disposal.

As the packaging industry scouts for more sustainable solutions amidst growing environmental concerns, the conversation delves into Smartsolve's groundbreaking water-soluble paper. Abbott walks through the product's durability against factors like heat and humidity, its fascinating disappearance upon contact with water, and the implications for waste management. The hosts explore the material's various applications, from tampon wrappers to potential uses in food and healthcare packaging.

Key Takeaways:

Smartsolve's water-soluble paper is an FSC certified wood-based material that is drain safe and designed to minimize waste.

The material is resistant to varying temperatures and minor humidity, yet dissolves efficiently when intentionally subjected to water.

Smartsolve's offerings aim to position water-soluble materials as a less-studied and underutilized niche in the packaging industry.

The product presents potential game-changing applications in single-use packaging and could propose solutions for the returnable and reusable segment.

The discussants grapple with the broader implications of vast use of water-soluble materials in terms of circularity and potential plumbing impacts.

Notable Quotes:

"The idea of the title is VP of sales has been around for a long time, which essentially means player coach for all selling activities. And the differentiation with CRO is that, plus you are empowered and encouraged to build the entire organization…" – Alex Abbott on his role at Smartsolve.

"Our material, being water soluble, is a wood based material, FSC certified, and it's drain safe. That's the mind bender…" – Alex Abbott on Smartsolve's dissolvable product.

"We have a lot of market interest in our developing. Now, we also know all the household cleaning and laundry segments are a great fit, too, because their life cycle is around and with water." – Alex Abbott on the potential market for Smartsolve's paper-based material.

"You will never hear me speak against recycling. It's a great part of the equation. What I do say is our industry as a whole needs more and additional solutions than recycling…" – Alex Abbott on sustainability in the packaging industry.

"It goes down the drain and ends up becoming bacteria food for wherever it goes. And that's the circular aspect of it, given that it's a wood based item." – Alex Abbott on circularity in context of Smartsolve's materials.

Resources:

Smartsolve – company website

DAYE brand tampons – user example mentioned that employs Smartsolve's water-soluble wrapper.

Delve into the full episode for an in-depth view at how Smartsolve is disrupting the industry and exciting prospects for the future of packaging. Stay tuned for more episodes that continue to unwrap the layers of innovation and sustainability in the packaging sector.

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers is one of the most sustainable packaging companies in the world!

* Get the 2023 Sustainability Report

* Meyers Sustainable Packaging Guide eBook

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

About the Guest(s):

In this episode of "Packaging Today", we are joined by Evelio Mattos and Adam Peek, recognized voices within the packaging industry. Evelio Mattos is noted for his expertise in packaging sustainability and is a prominent figure and spokesperson in the field. Hosting his show "Packaging Unboxed", he brings a wealth of knowledge to discussions around packaging trends and innovations. Adam Peek, the face behind packagingfashion.com, is similarly well-acclaimed as the "pastor of packaging", guiding people through the complex world of packaging with a focus on the intersection between packaging and faith, also touching on various contemporary issues within the industry.

Episode Summary:

In this informative and engaging episode of "Packaging Today," hosts Evelio Mattos and Adam Peek delve into the nuanced world of sustainable packaging. Their conversation tackles the prevalent myths and truths about sustainability in the packaging industry, the reality of 'greenwashing', and extended producer responsibility (EPR), offering valuable insights for professionals and enthusiasts alike. They explore the challenges and obligations brands face in selecting sustainable packaging options amidst a landscape fraught with regulatory pressures and consumer expectations.

Adam and Emilio take the audience on a deep dive into the complexities surrounding sustainable packaging options for water and shoes, presenting a balanced exploration of consumer expectations versus sustainability goals. They examine the widespread assumptions about materials such as aluminum and the role of certifications like FSC in environmental claims, illuminating a path forward for brands that prioritize environmental responsibility while navigating market demands and potential legal pitfalls.

Key Takeaways:

* Sustainable packaging decisions should be tailored to brand-specific needs rather than one-size-fits-all material comparisons.

* Brands are responsible for verifying and substantiating their own sustainability claims to avoid greenwashing accusations.

* Consumer ease of access to products can significantly influence purchasing decisions, potentially even more than sustainable packaging.

* Carbon offsets should be part of a broader strategy for reducing a brand's carbon footprint, not the sole approach.

* Aluminum cans are not literally "infinitely recyclable" due to the presence of plastic liners; cautious messaging is warranted to avoid misleading consumers.

Notable Quotes:

* "I start with the most, maybe not overlooked, but the least sexy part of sustainability, which is like, how is it going to protect the product and what is it you're trying to accomplish?" - Evelio Mattos

* "If you want less of something, tax it. If you want more of something, subsidize it." - Adam Peek, quoting Ronald Reagan to explain EPR.

* "Anytime you start shipping water and you start packaging it into smaller things that are, you know, sort of single use, you're probably already taking a step away from the most sustainable source of water, which is just, I don't know, the well." - Evelio Mattos on the dilemma of sustainably packaging water.

* "Just wear your shoes like a regular person." - Evelio Mattos, commenting on consumer expectations regarding shoe packaging.

* "Carbon accounting is a mess that I don't really understand. But I applaud companies…It's our path towards 100% carbon neutral manufacturing." - Evelio Mattos sharing his views on the challenges of carbon offsets.

Resources:

* Packaging Today YouTube Channel (if applicable)

* Adam Peek's Website: packagingfashion.com

* Evelio Mattos's Show: Packaging Unboxed (if applicable)

* FSEA foil and Specialty Embellishment association conference mention for Emilio's speaking engagement (exact URL not provided in the transcript)

Subsequently, I encourage you to listen to the full episode for a richer understanding of sustainable packaging intricacies and revelations. Stay tuned to "Packaging Today" for more enlightening conversations geared toward unlocking the potential of the packaging industry.

Book a demo with Specright

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Meyers Sustainable Packaging Guide eBook

About the Guest(s):

Adam Peek and Evelio Mattos are the featured guests on this episode of the podcast. Notable for their insightful contributions within the packaging industry, both bring a practical and sometimes humorous perspective to the topic at hand. Adam Peek, commonly referred to as the "Packaging Pastor," is known for his expertise in the field, as well as his past experience as a pastor. Evelio Mattos, a distinguished designer and industry expert, adds depth with his seasoned background in creative packaging solutions.

Episode Summary:

In this candid episode, hosts Adam Peek and Evelio Mattos tackle the quirky world of April Fool's packaging. The conversation unfolds with organic banter, touching on everything from the surprising use of a porn star in a marketing campaign to personal anecdotes from the packaging industry. The dialogue effortlessly blends light-hearted humor with serious industry insight, sparking curiosity and interest in an often-overlooked marketing niche.

Adam and Evelio address the tension between packaging innovation and consumer reaction, particularly when brands push the envelope with April Fool's products. They debate the possible impact and risks associated with these pranks, from potential offense to legal complications. Plus, they explore the possible benefits, such as increased brand awareness—even delving into the odd phenomenon of actual bizarre products like Dwayne "The Rock" Johnson's shampoo line.

Key Takeaways:

* April Fool's packaging can be a hit-or-miss for brands, balancing between attention-grabbing and potentially alienating stakeholders.

* There's a trend of digital rendering over actual product creation to deliver the April Fool's punchline.

* Brand reputation and consumer trust are crucial, and April Fool's jokes should be thoughtfully considered to avoid backlash, especially in culturally sensitive areas.

* Marketing stunts need to walk a fine line to be both believable and humorous without causing confusion or offense.

* The episode underscores the importance of aligning marketing humor with brand ethos and audience expectations.

Notable Quotes:

* "You got to tell people when they're being recorded. Everybody, happy April 1 to the world."

* "The point of this isn't like, 'oh, that's really funny, I'm gonna go buy Tic Tacs'. But it's about, like, putting the brand, like, brand awareness."

* "People will definitely, when they have to make a choice for like, what am I going to buy? If somebody has personally offended me, I'm not going to support their brand."

* "I don't know, like, what lands with kids these days. Like, maybe we are the 'get off my lawn' old people."

* "They all teamed up in the group chat. They all became friends on MySpace and they were like, let's not comment at all because Corey's not there."

Resources:

No explicit resources or references were provided in this transcript that warrant listing in this section.

Tune in for the full dialogue to experience the off-the-cuff chemistry between Adam and Evelio, and for a unique spin on April Fool's packaging. You won't want to miss their in-depth discussions on future episodes – there's always something more to unwrap in the fascinating world of packaging.

WestRock Sustainability

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Specright

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Meyers Sustainable Packaging Guide eBook

Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

About the Guest(s):

Chris Davidson is the Vice President of Sustainability at WestRock, one of the world's leading packaging companies. With a career deeply rooted in the forest products and packaging industry, Davidson has climbed the ranks from a forester managing land resources to spearheading sustainability directives at a global level. In his current role, he expands on WestRock's commitments to sustainability, with a significant focus on innovating alternatives to plastic packaging and reducing the company's carbon footprint.

Episode Summary:

Welcome to an engaging episode of the People of Packaging podcast featuring the knowledgeable Chris Davidson, VP of Sustainability at Westrock. Your host, Adam Peek, navigates a riveting discussion around the evolution of paper-based packaging solutions and the industry's push towards eco-friendly alternatives. Davidson and Peek touch upon the company's innovative strides in replacing single-use plastics and their recent achievements in carbon emission reductions.

In the course of the podcast, Davidson elaborates on WestRock's sustainability pillars centered on serving communities, prioritizing the planet, and creating innovative solutions for customers. Highlights of WestRock's portfolio, such as CanCollar®, a paperboard solution replacing plastic rings, and EverGrow™, a sustainable alternative for produce containers, reinforce the company's dedication to green initiatives. The conversation underscores the adaptability of the packaging industry during the pandemic, demonstrating heightened consumer awareness and corporate responsibility towards sustainable practices.

Key Takeaways:

* Chris Davidson discusses the shift in operations and focus on sustainability for WestRock during the COVID-19 pandemic, highlighting an increase in e-commerce and paper packaging demand.

* WestRock's innovation in sustainable packaging includes CanCollar®, an eco-friendly substitute for plastic can rings, and EverGrow™ for produce, strengthening the company's eco-conscious portfolio.

* Consumer familiarity with recycling paper products helps drive the adoption of paper-based packaging solutions, showcasing the practical and environmental benefits.

* Davidson emphasizes WestRock's ongoing commitment to decarbonization, including the partnership with Éngie through virtual power purchase agreements to reduce scope 2 emissions.

* The podcast reveals the potential for further innovations with WestRock's adaptable packaging machinery and automation solutions that enhance operational efficiency.

Notable Quotes:

* "The way you described it, you know, it's true. You know, paper cannot do everything. Plastic has its place and is much better than paper in some situations."

* "…and then others who are just like, well, I don't really understand this whole recycling. Probably I should just throw it away. But as you said, if it's a can, if it's paper, most people go, yeah, this is going to be recycled. I'll put it in."

* "We're happy to work with folks. We've done many, I guess you could call them sort of Kaizen kind of events where we've brought in folks and we've talked about an issue, a problem that they're having, and we're able to help them…"

Resources:

Tune in to the full episode to hear the comprehensive discussion on the strides being made in the packaging industry towards sustainability, and stay up to date with the People of Packaging podcast for more insightful conversations.

Check out her website!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Specright

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Meyers Sustainable Packaging Guide eBook

Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

About the Guest(s):

Brandi Parker is the founder and consultant at Parker Brands, an expert in bridging the gap between design and manufacturing with a focus on sustainability within the packaging industry. Brandi's journey began in the '90s when her passion for the environment led her to establish the first environmental club in her high school. With an art degree focused on traditional printmaking, Brandi's expertise aligned well with commercial printmaking processes, propelling her career into packaging design. At Pearl Fisher, she worked her way from a technical production role to the front of the room, handling broader sustainability issues. Brandi has been active with the Die Line awards and serves as a speaker and consultant on sustainable packaging solutions, engaging a variety of clients ranging from agencies to NGOs.

Episode Summary:

In this insightful episode of the podcast, host Adam Peek engages in a rich conversation with Brandi Parker, highlighting her unique career trajectory in the sustainable packaging sphere. Brandi shares her experiences and the values that shape her approach to sustainability, design, and manufacturing.

This episode offers a deep dive into Brandi's personal story and her professional evolution in sustainability within the packaging world. She narrates her path from starting an environmental club in high school to her latest feats as the founder and consultant at Parker Brands. Moreover, the discussion touches on topics such as leveraging fear and passion for career growth, marketing in the sustainability space, and the importance of clear consumer communication within packaging.

Key Takeaways:

* Brandi Parker's journey showcases an evolution from her early passion for sustainability to founding Parker Brands with an aim to bridge design and manufacturing.

* The conversation underscores the complexities of green claims and the responsibility of avoiding greenwashing in the packaging industry.

* Highlighted is the critical role of technical expertise in translating sustainability initiatives into consumer-friendly language.

* Parker Brands offers services ranging from sourcing innovative materials and optimizing supply chains to strategizing material and sustainability plans for companies.

* Brandi's background allows her to consult various stakeholders in the packaging value chain including CPG brands, agencies, suppliers, and NGOs.

Notable Quotes:

* "Sustainability has been kind of the vehicle for me to go out and do that. You know, talking to people, people do respond well when I talk, which is amazing."

* "I'm just following the path. I'm just going where it seems interesting."

* "The core of the can, the aluminum, you're not losing that mass. But the actual material itself, aluminum, is able to be recycled."

* "It's, it's got its ups and downs. There are times where I'm like, why am I doing this? But it's forced me to try things I've never tried before."

* "It has rearranged my whole life for the better in terms of my priorities."

Resources:

* Brandi Parker's LinkedIn: LinkedIn (The direct URL is not mentioned in the transcript.)

* Brandi Parker's Company, Parker Brands: Parker Brands eco (URL inferred from context; exact URL is not stated in the transcript.)

As we conclude these show notes, we encourage listeners to tune in to the full episode for a deeper appreciation of the conversation between Adam Peek and Brandi Parker. Get equipped with real-world insights into sustainable packaging and discover what's behind a thriving career at the intersection of design, manufacturing, and environmental stewardship. Be sure not to miss more enlightening content from this podcast series.

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Specright

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Meyers Sustainable Packaging Guide eBook

Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

About the Guest(s):

Michael Dillon serves as the Chief Revenue Officer at Meyers, a third-generation family printing business known for its commitment to sustainability. With a professional background straddling sustainability and technology, Michael brings unique insight into the intersection of these fields within the packaging and printing industries. His expertise extends to his role on the board of directors for the Sustainable Green Printing Partnership (SGP) and as a columnist for Ink's publication, where he shares his knowledge on environmental sustainability and packaging best practices.

Episode Summary:

In this insightful episode of the People of Packaging podcast, host Adam Peek engages with sustainability advocate and printing industry leader Michael Dillon to discuss the benefits and importance of the Sustainable Green Printing Partnership (SGP). The conversation also delves into Michael's personal journey towards sustainability and the impact of sustainable practices on the business landscape.

Setting the stage for a detailed discussion, Michael outlines how SGP enables companies like Meyers to centralize sustainability data, ensuring up-to-date and actionable information that drives both business and environmental goals. The episode illuminates the rigorous process and benefits of attaining SGP certification, highlighting the operational efficiencies and accountability it brings to printing companies.

Key Takeaways:

* SGP ensures printing companies like Myers engage in sustainable practices by offering a demanding audit process.

* Certified companies gain operational efficiencies and can avoid unintentional greenwashing through granular data insights.

* SGP membership allows retailers and CPG companies to discover and collaborate with responsibly audited printers.

* Michael shares a personal anecdote linking his interest in motorsports and technology to a strong commitment to environmental sustainability.

* SGP serves as a nexus between narrower focus groups like FSC, SFI, and broader ones like ISO standards.

Notable Quotes:

* "Sustainable packaging is a really big deal for the world."

* "Even a well-intentioned company is capable of accidentally greenwashing."

* "SGP members tend to reduce a variety of types of waste, certainly including hazardous waste, also including air pollutants."

* "Having access to this data and working on the best practices that SGP promotes… there's real hard cost savings."

Resources:

* Michael Dillon’s LinkedIn: Michael Dillon on LinkedIn

* Sustainable Green Printing Partnership (SGP): SGP website

* Contact Michael Dillon via email: michael.dillon@meyers.com

Listen to the full conversation with Michael Dillon to gain a deeper understanding of the vital role that SGP plays in the pursuit of sustainability within the printing industry. Stay tuned for more episodes that shed light on the people driving innovation and responsibility in packaging today.

Huge thanks to our sponsors:

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Specright

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Meyers Sustainable Packaging Guide eBook

Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

About the Guest(s):

The conversation included hosts Adam Peek, Evelio Mattos, and Cory Connors, who are established figures in the packaging industry. Adam Peek is notably associated with Myers Printing and often provides insights on sustainable packaging solutions. Evelio Mattos is known for his expertise in packaging design and hosts the podcast 'Packaging Unboxed'. Cory Connors, recognized for his sustainability-focused podcast, brings valuable knowledge on corrugated packaging and industry trends.

Episode Summary:

In this insightful episode, hosts Adam Peek, Evelio Mattos, and Cory Connors delve into the complexities and challenges involved in the packaging industry, particularly in purchasing and buying decisions. The conversation orbits around the difficulty of quickly obtaining accurate pricing for packaging products and the potential solutions technology may offer.

The dialogue unveils the numerous variables that packaging buyers grapple with and how the industry's slow response in providing pricing affects efficiency. Moreover, the hosts explore how expectations from consumer experiences influence B2B transactions, reinforcing the need for swift and accurate pricing mechanisms. The discussion also sheds light on industry innovations and the personal interactions with notable figures in packaging design and celebrity packaging experiences.

Key Takeaways:

Getting packaging pricing is often a slow and cumbersome process filled with many variables, leading to buyer frustration.

Artificial intelligence and data could potentially streamline the quoting process and improve the efficiency of pricing estimation for packaging.

A rough estimate, akin to a 'Kelly Blue Book' for packaging, would be highly beneficial for buyers and could be achieved with current technology.

The importance of setting accurate expectations with clients, including timeline and potential cost variations, was emphasized.

The episode indicates an interest in future discussions about the impact of legislation like the California Senate Bill 54 on packaging.

Notable Quotes:

"I would like to know [pricing] right now." - Adam Peek on the urgency of obtaining packaging pricing information.

"Unless you're going to change how something is purchased, the price you're currently paying is probably pretty good." - Adam Peek on the relativity of pricing adjustments.

"The pushback will come unless our industry is willing to innovate and adjust to new consumer buying habits." - Adam Peek on the need for industry evolution.

"A lot of the time, I'm explaining to customers the variances… and why these are more expensive or less expensive." - Cory Connors on educating buyers.

"There's a lot of really cool products out there and a lot of really cool engineering that people are doing." - Evelio Mattos on industry innovations.

Resources:

Myers Printing Website: Unfortunately, the specific URL was not provided in the transcript.

Evelio Mattos' Podcast: 'Packaging Unboxed'

Cory Connors' Podcast: 'Sustainable Packaging with Cory Connors'

Artist mentioned for potential packaging discussion: Beyoncé

Please listen to the full episode for a deeper dive into the ever-evolving world of packaging and stay tuned for more episodes filled with expert insights and innovative ideas shaping the industry.

Huge thanks to our sponsors:

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Specright

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Meyers Sustainable Packaging Guide eBook

Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

Packaging Today Show LIVE! - A 700-word Newsletter Article Summary from Gemini

In this newsletter, we bring you a summary of a lively episode of the Packaging Today Show, hosted by the industry veterans Adam and Cory. The show tackles various topics related to the packaging industry, with a focus on problem-solving and industry trends.

The episode opens with a lighthearted conversation about Daylight Saving Time. Cory expresses his dislike for the biannual time change, while Adam takes a humorous approach, proposing a fictitious political candidate who would eliminate Daylight Saving Time as a key part of their platform.

Following the introductory banter, the hosts delve into answering questions submitted by viewers. A question concerning the intricacies of compostable packaging piques their interest. Adam and Cory acknowledge the growing interest in sustainable packaging solutions but shed light on the complexities surrounding compostable materials. They explain that the lack of universally approved compostable materials and the incompatibility of these materials with existing industrial composting infrastructure pose significant challenges.

The conversation then shifts to Pistachio, a company facing issues with breakage of their glass jar packaging during shipping. Recognizing this as a common concern for businesses of all sizes, Adam and Cory invite representatives from Pistachio, Fran and Nico, to join the show for an interview.

During the interview, Fran and Nico elaborate on the challenges they are facing with their glass jar packaging. They explain that the breakages occur frequently during shipping, resulting in product loss and customer dissatisfaction. Adam and Cory empathize with their situation and offer their expertise to brainstorm solutions.

One solution they propose is to explore using stock packaging materials that have been rigorously tested and proven to withstand the rigors of shipping. They recommend conducting thorough testing with different packaging materials and configurations to identify the optimal solution for Pistachio's specific needs.

The discussion then delves into the importance of conducting thorough testing throughout the packaging design and development process. Adam and Cory emphasize that investing in upfront testing can significantly reduce product damage during shipping, ultimately saving businesses money and ensuring customer satisfaction.

Following the interview with Fran and Nico, the show takes an unexpected turn towards the lighter side. The hosts entertain the idea of creating a rap song to promote the packaging industry. Cory, in a moment of playful enthusiasm, attempts to rap about packaging, albeit with somewhat questionable lyrical prowess. Adam finds humor in Cory's rapping attempt and proposes that they create a full-fledged rap album dedicated to the world of packaging.

While the rap album idea remains a humorous proposition, the episode concludes with valuable insights for businesses struggling with packaging challenges. The importance of staying informed about sustainable packaging options, coupled with the necessity of rigorous testing to ensure optimal packaging performance, were key takeaways from the show.

We hope this summary provides you with a glimpse into the informative and entertaining world of the Packaging Today Show. Stay tuned for future summaries where we will delve deeper into various packaging-related topics and industry trends.

Get the dopest Packaging shirts at www.packagingfashion.com

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SmartSolve has water soluble label and paper materials. Learn more!

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Meyers Sustainable Packaging Guide eBook

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Show notes from Deciphr.ai:

About the Guest(s):

Justin Vermesch is a talented and versatile graphic designer with a passion for packaging and marketing. He holds the position of Creative Manager at Skull Shaver, an innovative company specializing in shaving products for bald individuals and those seeking precision shaving tools. At Skull Shaver, Justin oversees influencer management, social media strategies, and packaging design. With a hands-on approach to creation, Justin adds a personal touch and creative flair, contributing to Skull Shaver's impactful presence in the market.

Episode Summary:

In this engaging episode of the People of Packaging podcast, host Adam Peek engages with Justin Vermesch, the creative mind behind Skull Shaver's distinctive packaging and marketing efforts. Peek sheds light on how Skull Shaver's products have revolutionized his personal grooming routine and delves into Vermesch's journey from pursuing graphic design to becoming an integral part of Skull Shaver's rapid growth.

Justin shares insights on how embracing the ground floor at a burgeoning company can offer a wealth of opportunities for creativity and development. He showcases the significance of packaging in setting a product apart in the competitive retail space, highlighting the use of visual elements such as foil stamping to capture consumer attention. The pair discuss the power of omnichannel marketing and the uniqueness of Skull Shaver's approach to branding across various platforms.

Key Takeaways:

Justin Vermesch's transition from working at a car dealership to becoming Skull Shaver's Creative Manager demonstrates the potential for growth within small business environments.

Skull Shaver emphasizes inclusive and collaborative product development and packaging design, drawing insight from cross-functional teams.

The company's packaging strategy includes visual elements like foil stamping to create an eye-catching presence on retail shelves.

Skull Shaver maintains brand integrity across different channels and continually innovates with product offerings and packaging adaptations.

Influencer marketing is leveraged to authentically showcase the product's use and effectiveness, tapping into diverse communities and lifestyles.

Notable Quotes:

"I really saw packaging might be my thing, right? So I was like, okay, let me get my foot in the door at a smaller company… and Skull Shaver was the one."

"We literally love that. I think we did that today, to be honest. Also, just thoughts on news, even if it's just slogans, that kind of stuff."

"We have the new innovation every year, right. We try to create something almost every year that could blow the market away."

Resources:

Skull Shaver website: skullshaver.com

Social Media: Instagram (@skullshaver), TikTok, and YouTube under the Skull Shaver brand name.

Justin mentioned Francisco, who is from the Breaking Bad series or Better Call Saul, and posts content on Skull Shaver's TikTok.

Join us for the full episode to discover how a collaborative, inventive spirit can lead to extraordinary success in the world of packaging and consumer goods. Stay tuned for more insightful discussions and innovative ideas with upcoming guests on the People of Packaging podcast.

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Specright

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Meyers Sustainable Packaging Guide eBook

Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

Here’s a little clip to tease the show…

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Buy Packaging Peeks Kids book

Show notes provided by Deciphr.ai:

Episode Summary:

In the latest installment of "Packaging Today," Evelio Mattos, alongside co-hosts Cory Connor and Adam Peek, embark on a lively discussion covering an array of packaging-related topics central to the industry. Tune in for an engaging blend of professional insights and light-hearted banter as the trio tackle important updates and concerns within the field of packaging.

The episode kicks off with an adventure as host Adam Peek reports live from the TLMI conference in Sea Island, Georgia, offering his insights shortly after delivering a speech. Throughout the conversation, the team delves into pressing industry concerns such as PFAS (forever chemicals) controversy, emerging regulations in cannabis packaging, and the pervasive issue of greenwashing. With a focus on staying abreast of regulation changes and leveraging digital printing for agility, the hosts share a wealth of knowledge bound to resonate with packaging enthusiasts.

Notable Quotes:

"It's like, why would we not be able to say we meaning label printers, but also just in general…we speak about generalities all the time when it comes to stuff like caffeine, alcohol, tobacco." - Adam Peek discussing marijuana packaging regulations.

"You can't know everything, right? And so I would treat sustainability claims the same way I would treat foreign languages…" - Adam Peek on the complexities of greenwashing and labeling claims.

"…at the end of the day, your brand is the one who will get sued. You have to go to court because you sign off on a proof that says that this is okay to put on your product." - Adam Peek explaining the weight of responsibility on brands regarding packaging claims.

"Consumers don't even understand recycling symbols or what FSC certifications is like…all these certifications that we add on packaging, it just adds to the confusion." - Evelio Mattos on the challenges of consumer education in sustainability.

Key Takeaways:

PFAS chemicals are a hot topic, with complex implications for environmental and consumer health, as well as potential legal challenges for packaging companies.

Regulatory changes in Missouri regarding cannabis packaging highlight the variability of state laws and the importance of low-run, digitally printed packaging.

Greenwashing remains a significant issue in the industry, prompting a discussion on how brands can better rely on FTC green guides and professional consultants to avoid legal pitfalls.

The diverse range of sustainability certifications like SFI, FSC, and others can lead to consumer confusion, stressing the need for clear communication.

Audience engagement and contribution are encouraged through live questions and insights shared in the comments, with a teaser from Cory Connor about an upcoming panel speech at SustPack in Chicago.

For those keen on exploring the newest insights and developments within the packaging industry, "Packaging Today" offers a must-listen episode that promises to enlighten and entertain. Be sure to give this episode a full listen and stay tuned for more compelling content from this engaging series.

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Specright

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Meyers Sustainable Packaging Guide eBook

Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Buy Packaging Peeks Kids book

Show notes provided by Deciphr.ai:

About the Guest(s):

This episode features an engaging discussion among packaging industry experts, including Evelio Mattos, Adam Peek, and Cory Connors. Evelio Mattos is known for his dedication to crafting sustainable packaging solutions and hosts the podcast "Packaging Unboxed." Adam Peek brings his insights as the Senior Vice President at Myers Printing and host of "People of Packaging" podcast. Cory Connors is the voice behind the "Sustainable Packaging Podcast" and is a social media influencer with a focus on corrugated materials.

Episode Summary:

In this insightful conversation, packaging experts Evelio Mattos, Adam Peek, and Cory Connors dive into the world of packaging with a focus on its future. They examine the growing trend of regulations like EPR and UK Plastics Tax, discussing their implications for both the industry and consumers. Listen to learn about the challenges and opportunities these regulations present, as well as the evolving landscape of sustainable packaging.

The trio kicks off the conversation by touching on their personal experiences with youth sports and coaching. They then shift gears to tackle the pressing issue of Extended Producer Responsibility (EPR) and its growing implementation in various states. They also discuss the pros and cons of compostable packaging, examining its role in a sustainable future and the complexities surrounding its adoption. Throughout the discussion, the experts share their diverse perspectives, providing an in-depth look at the critical sustainability issues facing the packaging industry today.

Key Takeaways:

EPR regulations are expanding, with implications for the packaging industry that include potential cost increases for consumers.

The effectiveness of compostable packaging is debated, with challenges highlighted such as consumer education and facility infrastructure.

The hazards of incorrect disposal methods for compostable and recyclable materials are discussed.

The future of sustainable packaging is seen as a multifaceted approach, not reliant on a single solution.

There is a notable comparison between the rise of sustainable packaging and the adoption of LED lighting, highlighting consumer behavior dynamics.

Notable Quotes:

"We've had packaging waste for a while." - Adam Peek

"These problems [with compostable packaging] are going to exist with composting because the consumer is, number one, consuming and number two, is not educated, barely, on recycling." - Adam Peek

"It's not getting turned over, right?" - Cory Connors, on why compostable materials may not degrade as intended in landfills.

"The cost of EPR bills on these products… it's not a huge number because it's only just a couple of states, but if this thing continues to grow, it's a cost that's going to get passed on to clients." - Evelio Mattos

Resources:

Specrite: A cloud-based platform for specification data management mentioned early in the podcast.

Myers Printing: A sustainable printing company highlighted by Adam Peek.

Sustainable Packaging with Cory Connors: Podcast hosted by Cory Connors.

People of Packaging Podcast: Podcast hosted by Adam Peek.

Packaging Unboxed Podcast: Podcast hosted by Avelio Mattos.

Tune in to the full episode for a deeper dive into the complex intersection of compliance, sustainability, and packaging design. Stay tuned for more discussions that unpack the future of packaging and its role in shaping a more sustainable world.

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Specright

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Meyers Sustainable Packaging Guide eBook

Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Buy Packaging Peeks Kids book

Show notes provided by Deciphr.ai:

Here are the updated show notes with the requested changes:

About the Guest(s):

In this episode, there were no specific guests featured, but rather a conversation among Adam Peek, Evelio, and Cory. Adam Peek, bringing experience and knowledge from the packaging industry, is known for his work in packaging and label printing as well as being a host on the "People of Packaging" podcast. Evelio, an expert in upscale packaging and design, brings insights from the luxury packaging sector. Cory, with a background in sustainable packaging solutions, provides expertise on eco-friendly materials and design practices.

Episode Summary:

In this episode titled 'Unboxing Pathosans Packaging Insights,' our hosts Adam Peek, Evelio, and Cory embark on an engaging and educational journey into the intricacies of packaging design, usability, and sustainability. With a lively start discussing President's Day and the ingenuity of LED floors in sports arenas, they transition into a more relevant conversation for their audience: the future of LED technology in packaging, sustainability initiatives, and unboxing a real-life product, Pathosans.

The conversation takes a practical turn as the hosts unbox and review a product by Pathosans, analyzing the packaging's design, materials, and potential for sustainability. With a hands-on approach, they dissect the use of C-flute corrugated boxes, water-activated paper tape, and labeling strategies. The hosts discuss the potential pitfalls and practical enhancements that could be made such as opting for a B-flute for cost-effectiveness, direct printing on the box, and utilizing water-soluble labels for ease of reuse and recycling.

Key Takeaways:

LED technology innovations in sports arenas may have future applications in packaging, enabling dynamic and rapidly changeable presentation.

The Pathosans packaging review highlights the importance of design choices, such as the pros and cons of using C-flute corrugated boxes and water-activated paper tape.

Recommendations for improving packaging sustainability include direct printing on boxes to reduce label waste and considering water-soluble labels for easier glass bottle recycling.

The hosts suggest modifications to the packaging, including the use of B-flute for warehouse space efficiency and unlabeled bottles to streamline the customer experience.

The episode emphasizes continuous innovation and adapting to market feedback in the journey of product packaging development.

Notable Quotes:

"This is a really cool way to do it. Right. Because when you've got your product in here, the product sticks up. It feels a little bit more special versus having a tall front." - Evelio

"The roll end tuck front. But isn't it also an arial laugh? Rollin' on my end. Laughing my face off." - Evelio, discussing different box types with humor.

"You could go to a lighter weight material. I'm guessing the concentrate could handle that in terms of the barrier properties of like a PET." - Adam Peek, on alternative packaging materials.

Resources:

Mentioned Websites: PathosansDirect.com

References to Packaging Products and Solutions: Water activated paper tape, B-flute and C-flute corrugated boxes, water-soluble labels by Smart Solve.

Host Social Links: Adam Peek’s LinkedIn Profile & Podcast, Evelio's LinkedIn Profile, and Cory’s LinkedIn Profile.

Continue following the podcast for in-depth discussions on the evolving world of packaging, design innovations, and tips from industry experts. Be sure not to miss the valuable insights our hosts bring to each episode as they continue to explore the future of packaging.

The show notes are now updated with the requested changes. If you need any further adjustments, feel free to let me know!

Buy some Sundays on Amazon

Huge thanks to our sponsors:

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Specright

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Meyers Sustainable Packaging Guide eBook

Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Buy Packaging Peeks Kids book

Show notes provided by Deciphr.ai:

About the Guest(s):

Jody Polishchuk is an entrepreneurial force to be reckoned with, having a rich history of founding and developing businesses. Originally hailing from Toronto and making a home in Victoria, British Columbia, Polishchuk boasts a diverse professional background, from his time in the New York fine arts scene to his impactful ventures in the consumer packaged goods (CPG) sector. His key achievements include establishing the cold-pressed juice brand, The Juice Box, and a plant-based yogurt company called Yuga—both of which underscore his innovative approach and commitment to health-conscious enterprises. Currently, he stands at the helm of Sundays, a company that's pioneering a healthier makeover of the beloved Oreo cookie, channeling his expertise as a self-titled 'professional figure outer'.

Episode Summary:

In the latest installment of our insightful conversations, we are joined by Jody Polishchuk, a maverick entrepreneur with a keen eye for reinvention and the art of the start-up. Known for his transparent approach to the entrepreneurial journey, Polishchuk shares a candid look into the successes and lessons learned from his various ventures, culminating in his latest project, Sundays. This episode promises to delve deep into the realities of innovating within the CPG space, offering listeners a front-row seat to the strategic thinking of a seasoned founder.

Venturing beyond traditional business narratives, this episode takes a personal turn, revealing Polishchuk's decision to become an entrepreneur due to his lack of interest in conventional employment, embracing a path of self-sufficiency and discovery. The conversation flows through his remarkable transition from conceptualizing a business in college all the way to refining and selling a cold-pressed juice brand within an incredibly short span. Key SEO phrases like "entrepreneurial journey," "CPG innovation," and "plant-based foods" pepper the dialogue, demonstrating Polishchuk's deep-rooted connection to health and sustainability. A valuable exploration awaits as Polishchuk unravels the tapestry of his business acumen, rooted in genuine passion rather than the pursuit of profit alone.

Key Takeaways:

* Jody Polishchuk's early recognition of his entrepreneurial spirit and journey from exiting university to creating his own path in the CPG industry.

* The importance of timing and luck in business, demonstrated by the rapid success and acquisition of The Juice Box.

* Valuable insights into the pitfalls of chasing monetary gains in business, contrasting with the notion of building a company with genuine depth and passion.

* An in-depth look at how the concept of reinventing the Oreos led to the founding of Sundays.

* The significance of branding and packaging in creating an unforgettable product, as reflected in Sundays' nostalgic and artistic design.

Notable Quotes:

* "I'm an entrepreneur by default in that, like many entrepreneurs, I'm completely unemployable." — Jody Polishchuk

* "If you just start a business for the money… you have infected the business from its seed stage." — Jody Polishchuk

* "Most brands are forgettable. And forgettable brands are just really cost a lot more money to build." — Jody Polishchuk

* "Sundays is all of the most nostalgic, happiest moments of your childhood all happened on a Sunday afternoon." — Jody Polishchuk

Resources:

* Jody Polishchuk's LinkedIn: Jody Polishchuk

* Sundays Website: eatsundays.com

* Amazon for purchasing Sundays Cookies: Sundays on Amazon

Immerse yourself in the full saga of Jody Polishchuk's entrepreneurial evolution by tuning in to this engaging episode. Discover the full story behind Sundays and the dedication required to stand out in the CPG landscape. Stay connected for more episodes that promise to inspire and educate on the intricacies of creating and nurturing a brand from conception to market success.

Huge thanks to our sponsors:

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Specright

Meyers Sustainable Packaging Guide eBook

Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Buy Packaging Peeks Kids book

Show notes provided by Deciphr.ai:

About the Guest(s):

Tony Perrotta is a seasoned expert with approximately 25 years of experience in the field of sustainability, growth, and innovation. Presently, he is part of PA Consulting where he assists consumer and manufacturing clients with growth strategy, sustainability, and regenerative economic projects. Tony is an advocate for solving environmental challenges and is leading the charge on dry molded fiber initiatives at PA Consulting. His work includes collaborating with globally recognized brands to replace single-use plastics with eco-friendly alternatives.

Episode Summary:

In this episode, we are honored to host Tony Perrotta from PA Consulting, a professional steeped in the world of sustainability and innovation. The conversation with Tony delves into the pivotal shift from sustainability to regenerative economics, the cutting-edge practices to eliminate waste, and the quest for creating a world where products and packaging leave a positive impact on the environment.

Tony provides a gripping overview of PA Consulting's ethos on bringing ingenuity to life, their historical ventures into innovative solutions, and their current strategic partnerships aimed at replacing single-use plastics. Fostering a regenerative economy is the cornerstone of Tony's mission, advocating for business practices that contribute beneficially to the planet's health rather than merely sustaining the status quo.

Throughout the discussion, Tony emphasizes the urgency in redefining sustainability and introduces us to the groundbreaking initiatives of the bottle and blister collective. These efforts, championed by PA Consulting and pulpac, showcase a collaborative framework bringing together industry giants like Diageo, Sanofi, and more, in a bid to develop eco-friendly packaging designs. The episode presents an insightful look into the challenges and advancement of sustainable packaging technologies.

Key Takeaways:

* The transition from sustainability to regenerative economy: Tony asserts that sustainability may no longer be sufficient, emphasizing the need for practices that have a regenerative effect on the environment.

* Dry molded fiber technology: An innovative, water-conserving, and energy-efficient method for producing packaging that could potentially replace single-use plastics at scale.

* Collaboration is key: The bottle and blister collectives, through radical collaboration, aim to address the problem of single-use plastics in the packaging of beverages, pharmaceuticals, and consumer health products.

* Microsoft's water policy: An exemplary model of a corporate taking a regenerative approach, aiming to return more clean water to the world than they use.

* Life-centered design: Beyond human-centered design, Tony highlights the importance of considering the well-being of all life forms in sustainability initiatives.

Notable Quotes:

* "The lack of a climate action plan at any business is the lack of a business continuity plan."

* "Our intention there is to identify […] how might we bring a collective of organizations together in service of a single mission."

* "Collaboration at a new radical level."

* "We're seeing a lot of changes and a lot of needs related to resource allocation, climate change, et cetera."

Resources:

* Tony Perrotta's LinkedIn: LinkedIn Profile

* PA Consulting: paconsulting.com

* Pulpac's Website: pulpac.com

Join us for this enlightening conversation with Tony Perrotta and discover how PA Consulting, along with its industry partners, are pioneering the path towards a regenerative economy. Learn about their outstanding work in reinventing packaging and their radical take on collaboration. Tune in to the full episode for an in-depth exploration of these initiatives and stay connected for more thought-provoking content ahead.

Huge thanks to our sponsors:

Get the dopest Packaging shirts at www.packagingfashion.com

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Show notes from Deciphr.ai:

About the Guest(s):

On this episode of the People of Packaging Podcast, host Adam Peek is joined by a dynamic quartet from Tag, a global creative, production, and sourcing powerhouse for brands and agencies. Devin Nutter serves as the Director of Strategic Sourcing, pioneering sourcing solutions that make the dream work of product packaging come to fruition. Jan Stollerman leads as the Global Business Director, ensuring impactful content delivery for multiple brand categories across channels. Emily Stolarcyk, the Sustainability Director, guides brands towards successful sustainability practices while navigating regulations like EPR. Paul Lynch, the Head of Experience in Commerce for the UK and Ireland, brings in-depth knowledge of connected packaging and consumer engagement for brands to own their first-party data.

Episode Summary:

In this engaging episode of the People of Packaging podcast, host Adam Peek delves deep into the world of packaging with a focus on connected packaging and sustainability, two cornerstone topics that are rapidly reshaping the industry. The conversation uncovers how Tag, through its collaborative experts, caters to the full spectrum of packaging needs, from creation to sustainability compliance, and data-driven consumer engagement strategies.

Tag's integrated approach is dissected, emphasizing how the company provides end-to-end solutions from the initial design to the delivery and monitoring of products and packaging. With a shift towards owning consumer data, brands are leveraging new technologies like QR codes, NFC tags, and RFID tags to create omnichannel experiences. The episode discusses how connected packaging is not only a tool for marketing but also a means for improving economic efficiency and consumer convenience in areas such as product lifecycle and recycling instructions.

Key Takeaways:

Connected packaging is becoming an increasingly important tool for brands to engage consumers, capture first-party data, and comply with sustainability regulations like EPR.

Tag's comprehensive approach integrates creative design, strategic sourcing, and technology-driven solutions to meet and exceed brands' packaging needs globally.

The inclusion of cutting-edge technologies such as QR codes, NFC tags, and RFID tags in packaging is driving a more sustainable and economically efficient future for brands.

Brands are more willing to share sustainability practices and innovations in the pursuit of green goals, indicating a shift toward collective environmental responsibility.

Tag's acquisition by Dentsu and synergy with Dentsu's other companies like Merkel is broadening the horizons for what they can offer in terms of connected and sustainable packaging solutions.

Notable Quotes:

"We're able to pull it together based on what Jan is able to produce, and then we hand it over. Paul and his team can provide some analytics on the marketing success aspect." - Devin Nutter

"The pack sits at the center of everything that a marketer does… now with the connected pack, it could tell you, 'Hey, I'm getting ready to expire.'" - Jan Stollerman

"Brands are responding with the rise of extended producer responsibility schemes, or EPR. It's no longer up to just the consumers of what happens to that package." - Emily Stolarcyk

"We're seeing that our customers are actually looking to use the digital platform to change their campaigns and not necessarily continually reprint the packaging." - Paul Lynch

Resources:

Tag's website: tagww.com

Connect with the guests on LinkedIn:

Devin Nutter

Jan Stollerman

Emily Stolarcyk

Paul Lynch

Listen to the full episode for a comprehensive view into the innovative and resourceful world of packaging that Tag is navigating. Stay tuned for more insights and episodes that push the boundaries of packaging as we know it.

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About the Guest(s):

Mark Howley is a seasoned professional in the packaging industry with a talent for transforming ideas into tangible success. Hailing from Philadelphia as one of eight siblings, Mark boasts an illustrious career that has seen him climb the ranks from Inside Sales to eventually owning and running Pacific Bag Inc., which was later acquired by TricorBraun. He is also recognized for his 36 years of sobriety, a personal journey he openly discusses. Currently, Mark continues to contribute to the industry as a consultant for Tricor Braun Flex and hosts his own podcast, 'The Mark Howley Show,' where he explores the diverse career pathways and life experiences of his guests.

Episode Summary:

In this insightful episode, Mark Howley joins host Adam Peek to shed light on his remarkable journey through the packaging industry. From his humble beginnings in Inside Sales to his entrepreneurial success and leading Pacific Bag, Mark's story is nothing short of inspiring. His unique perspective on the business, combined with personal anecdotes, offers a compelling narrative that aspiring industry professionals and veterans alike will find invaluable.

Diving into the episode, Mark shares his initial steps into the world of packaging and reflects on the pivotal decisions that shaped his career. The conversation transitions into Mark's strategic approaches as he steered Pacific Bag to become a key player in the packaging sector, spotlighting his focus on sustainability and innovative product development. Additionally, he candidly discusses the sale of his company to Tricor Braun and provides a transparent view of the valuation and negotiation processes.

Key Takeaways:

* Mark Howley's strategic journey within the packaging industry from entry-level sales to ownership and executive leadership.

* Insights into the importance of perseverance and adaptation for long-term success in the packaging business.

* Understanding the valuation and sales process of a packaging company through Mark's experience with Tricor Braun.

* The significance of stability and consistency in attracting private equity investment within the packaging industry.

* Reflecting on Mark Howley's commitment to sustainability and the evolving developments in biodegradable packaging solutions.

Notable Quotes:

* "I moved out to Seattle. I got hired by Pacific bag one year after my leaving Fresco. After the non-compete, I had known the previous owner of Pacific Bag and I said to him, oh, maybe I'll buy you."

* "We sell freaking bags, okay? That's what we sell."

* "We would support it with stock bags, you could buy a case of gold, a case of gray, a case of green, and we had, what, three and a half million dollars of inventory sitting out on the floor of bags."

* "I went out and got an Eagles tat on my arm after they won the Superbowl."

Resources:

* Mark Howley's podcast: The Mark Howley Show

* Pacific Bag (now a part of Tricor Braun): Tricor Braun Flex

To discover more about Mark’s incredible career journey and advantageous business insights, listen to the full episode. Stay tuned for upcoming episodes that promise to deliver more exhilarating and educational content.

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About The Guest(s):

Holly Arbuckle is the co-founder of Singing Pastures, a regenerative agriculture farm in Maine. She and her husband focus on sustainable and regenerative farming practices to improve soil health and produce high-quality meat products.

Summary:

Holly Arbuckle, co-founder of Singing Pastures, discusses the importance of regenerative agriculture and its impact on food systems. She explains that regenerative agriculture focuses on improving soil health over time, leading to benefits such as increased water absorption, carbon sequestration, and nutrient-dense food. Holly also emphasizes the role of packaging in the food system and the need for sustainable and compostable options. She shares her experience in finding packaging that preserves the quality of their meat products while also telling their brand story.

Key Takeaways:

* Regenerative agriculture focuses on improving soil health over time, leading to benefits such as increased water absorption and carbon sequestration.

* Healthy soil with a diverse microbiome is essential for nutrient-dense food and a sustainable food system.

* Packaging plays a crucial role in preserving the quality of food products and should be sustainable and compostable.

* Singing Pastures uses traditional preservation methods and sustainable packaging to deliver high-quality meat products.

* Packaging can also be an opportunity to tell a brand's story and educate consumers about sustainable farming practices.

Quotes:

* "We want healthy people that can live their full lives. We don't want people that are broken down and sick all the time." - Holly Arbuckle

* "If you have healthy land, you're going to have healthy food." - Holly Arbuckle

* "Our packaging is an opportunity to tell the story… when something looks and feels beautiful, that's probably a good indication that it's better for you." - Holly Arbuckle

Timestamp Summary [0:00:01] Introduction and discussion about the beauty of Maine [0:02:00] Holly's journey into regenerative agriculture and founding Singing Pastures [0:06:43] Importance of regenerative soil and its benefits [0:09:26] Nutrient density of food and its relation to healthy soil [0:10:35] Impact of healthy food on sustainability and packaging [0:11:55] Need for a regenerative food system and multiple solutions [0:12:03] Discussion on the use of plastics in packaging [0:12:03] Importance of compostable polymers in the food industry 0:12:38 Plastic breakdown and regenerative soil health 0:17:05 Grass and animal relationship in regenerative agriculture 0:19:41 Grassland bird population as an indicator of soil health 0:22:06 Importance of packaging in preserving and delivering high-quality meat 0:23:12 Using traditional preservation methods for healthier meat 0:24:15 Packaging as an opportunity to tell the story of sustainable meat 0:25:05 Animals' role in food production and soil health 0:25:41 Singing Pastures tells the story of better meat and land. 0:26:18 Packaging is an opportunity to share the brand's story. 0:27:02 Singing Pastures offers direct-to-consumer shipping and subscriptions. 0:27:47 Supporting brands that farm sustainably is important for change. 0:28:17 Packaging must deliver on the brand's promise and product. 0:28:48 Holly invites Adam to visit the farm for bacon and lobster.

insights4print.ceo

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About The Guest(s):

About The Guest(s):

Eddie Hagen is a printing industry expert and color management specialist based in Antwerp, Belgium. With over three decades of experience in the printing industry, Eddie has a deep understanding of color theory and its application in printed packaging. He is known for his provocative and insightful takes on color management and has been a vocal advocate for better standards in the industry.

Summary:

In this episode of the People of Packaging podcast, host Adam Peek interviews Eddie Hagen, a printing industry provocateur and color management expert. They discuss the importance of color in printed packaging and the need for better standards in color management. Eddie shares his insights on why some press checks and color approvals have become overly complicated and how this can be addressed. He also challenges the notion that brand colors need to be within a tight tolerance and emphasizes the importance of broadening the delta e tolerances. Eddie introduces Project BCG (Better Brand Color Guides), which promotes the use of rock-solid brand color definitions and the creation of custom color specifications. He also highlights the influence of substrates on color perception and the limitations of physical press checks. The episode concludes with a discussion on the advantages of digital printing in color control and the need for standardized color measurements.

Key Takeaways:

* Color increases brand recognition by up to 80% in certain cases.

* There is no proof that brand colors need to be within a tight delta e tolerance.

* Broadening delta e tolerances in color management can reduce waste and improve sustainability.

* Rock-solid brand color definitions and custom color specifications are essential for accurate color reproduction.

* Substrates and lighting conditions can significantly influence color perception.

* Digital printing offers a verified feedback loop for color control.

Quotes:

* "Color increases brand recognition by 80%." - Eddie Hagen

* "We need to broaden the delta e tolerances because it doesn't make any sense to be this critical." - Eddie Hagen

* "Measure the color that you picked and use that as your primary color definition." - Eddie Hagen

* "There is no secret about Coca Cola red. You can easily measure it." - Eddie Hagen

* "Use ISO standards on colors. Don't be a nerd that wants to be better than the standards." - Eddie Hagen

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About The Guest(s):

Paul Fennessy is the Director of Graphics at Crown Cork and Seal, a leading metal packaging company. With over 11 years of experience in the industry, Paul is an expert in can printing and has been involved in various innovations in the field.

Summary:

In this episode, Adam Peek interviews Paul Fennessy, a can printing expert at Crown Cork and Seal. They discuss the process of can printing, the challenges of printing on metal substrates, and the innovations in can printing over the years. Paul explains the importance of educating customers about the printing process and how to achieve desired colors on cans. He also shares insights into the future of can printing, including the potential for digital printing.

Key Takeaways:

* Can printing involves printing on metal substrates, which presents challenges in achieving accurate colors.

* Educating customers about the printing process is crucial to ensure desired results.

* Innovations in can printing have led to improved resolution and the ability to create photorealistic designs.

* Digital printing on cans is still in its early stages and has limitations in terms of speed and cost-effectiveness.

* Can printing is an integral part of the can manufacturing process and requires coordination with other production steps.

Quotes:

* "We're printing on metal, so right off the bat, we're dealing with the challenges of color." - Paul Fennessy

* "We can only carry so much film weight on a can to get it through the can manufacturing process." - Paul Fennessy

* "We've gone from an analog printing plate process to a digital printing plate process, allowing us to get much better resolution and imagery on the can." - Paul Fennessy

* "There are certain techniques that we use to keep those inks separate." - Paul Fennessy

* "We have to keep up the speeds and keep up the volumes to supply the marketplace right now." - Paul Fennessy

Link to the B Corp page for BeatBox

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About The Guest(s): Aimy Stedman is the COO and Chief Get S**t Done Officer at BeatBox Beverages, a ready-to-drink cocktail company based in Austin, Texas. Aimy co-founded the company in 2013 while in business school at the University of Texas at Austin. BeatBox Beverages gained national recognition after appearing on Shark Tank in 2014, and since then, the company has experienced significant growth and is now distributed in every state and over 70,000 stores.

Summary: Aimy Stedman, COO of BeatBox Beverages, joins the podcast to discuss the company's journey to becoming a B Corporation. She explains that being a B Corp means being certified for the company's commitment to social and environmental impact, not just profit. Aimy highlights the importance of transparency and accountability in the certification process and how it aligns with BeatBox's values as a next-generation alcohol beverage company. She also discusses the challenges and benefits of collecting data on packaging and carbon impact, as well as the company's partnership with Tetra Pak and its efforts to improve carton recycling in the US. Aimy emphasizes the motivation and positive impact of being a B Corp on both consumers and employees.

Key Takeaways:

* Becoming a B Corporation means being certified for a company's commitment to social and environmental impact, not just profit.

* BeatBox Beverages scored over 80 on the B Corp certification exam, qualifying the company as a B Corp.

* Collecting data on packaging and carbon impact can be challenging but is essential for understanding and reducing environmental impact.

* BeatBox Beverages partners with Tetra Pak, a company that prioritizes sustainability and lightweight packaging made from plant-based materials.

* The Carton Council and Carton Champions are initiatives aimed at improving carton recycling in the US, and BeatBox Beverages is actively involved in these efforts.

* Being a B Corp is motivating for employees and attractive to consumers who care about social and environmental responsibility.

Quotes:

* "To us, it's kind of all the same. But I could see how that might be not something you would normally think about as an alcohol beverage company." - Aimy Stedman

* "We hope that one day every consumer product company will be environmentally friendly and it won't be such a differentiation." - Aimy Stedman

* "We wanted to be a next-generation alcohol beverage company. That means we're not just funny on social media and host good parties, but we also embody those next-generation values." - Aimy Stedman

* "We care a lot about the carbon aspect of it because it is the very time-sensitive issue that we have with climate change." - Aimy Stedman

* "For me, it's pretty motivating to, like you said, I don't want to be an entrepreneur that goes to bed every night thinking about all the trash I'm making in the world." - Aimy Stedman

Check out the Sappi Standard books

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About The Guest(s): Vicki Strull is a packaging designer, brand strategist, and the Chief Creative at Vicki Strull Creative Collective. With a background in graphic design, Vicki specializes in packaging design and works with brands to create memorable and impactful packaging experiences. She is known for her creativity and ability to connect with audiences through her designs.

Summary: Vicki Strull, a packaging designer and brand strategist, joins Adam Peek on the People of Packaging podcast. Vicki discusses the importance of creativity in packaging design and how it can create moments of delight for consumers. She emphasizes that packaging is an essential touchpoint for brands and can significantly impact customer loyalty and repeat sales. Vicki also highlights the power of packaging in creating memorable unboxing experiences and shares examples of brands that have successfully incorporated surprise and delight elements into their packaging. She also introduces the Sappi Standard 7 book, a resource that showcases various packaging techniques and inspires creativity in packaging design.

Key Takeaways:

* Packaging is a fundamental touchpoint for brands and can significantly impact customer loyalty and repeat sales.

* Moments of surprise and delight in packaging can create emotional connections with consumers and lead to brand loyalty.

* Packaging design should be authentic and purposeful, rather than arbitrary embellishments.

* The unboxing experience is a crucial moment of truth for brands and can be enhanced through thoughtful packaging design.

* The Sappi Standard 7 book is a valuable resource for packaging designers, providing inspiration and showcasing various packaging techniques.

Quotes:

* "Packaging is fundamentally human. There is something really satisfying and enriching about being able to create." - Vicki Strull

* "Creative ideas can come from anywhere, not just creative professionals. Creative ideas can come from finance guys, from people in different positions in a company." - Vicki Strull

* "Moments of delight in packaging can impact repeat sales and customer lifetime value." - Vicki Strull

* "Packaging is your most important touchpoint. It is the first impression that consumers have of your brand." - Vicki Strull

* "The unboxing experience is its own moment of truth. It can impact customer loyalty and brand perception." - Vicki Strull

| **Timestamp** | **Summary** |

| ------------- | ----------- |

| 0:00:01 | Introduction to Specrite, a cloud-based platform for specification data management |

| 0:00:28 | Sponsorship message for Meyers Printing, a sustainable printing company |

| 0:01:33 | Introduction of guest Vicki Strull and their background in packaging design |

| 0:02:47 | Vicki's role as a graphic designer, brand strategist, and chief creative |

| 0:03:49 | The importance of creativity and its connection to being human |

| 0:06:11 | The joy of creating and the uniqueness of human creativity |

| 0:07:46 | The belief that everyone is creative and can contribute creative ideas |

| 0:09:36 | The role of packaging in creating moments of delight for brands |

| 0:10:38 | How Vicki helps brands incorporate moments of delight into their packaging |

| 0:11:31 | The economic impact of creating emotional connections with customers |

| 0:13:21 | Introduction to the benefits of packaging with Labl |

| 0:14:16 | Discussing the impact of small moments of delight in packaging |

| 0:15:48 | Examples of incorporating surprise and delight in packaging |

| 0:17:03 | The power of packaging as an unboxing experience |

| 0:19:16 | The impact of packaging on brand loyalty and repeat sales |

| 0:20:33 | The balance between authentic embellishments and unnecessary ones |

| 0:21:22 | Personal experience with Apple packaging and nostalgia |

| 0:22:23 | The significance of Apple boxes as a symbol of packaging power |

| 0:23:29 | Introduction to the Sappy Standard 7 book for packaging inspiration |

| 0:24:31 | Purpose of the Sappy Standard 7 book and its value for creativity |

| 0:25:16 | Importance of touch in packaging design |

| 0:26:24 | Different techniques and ideas for packaging design |

| 0:27:19 | Engagement of the analytical side of the brain |

| 0:28:08 | Providing detailed production notes for converters |

| 0:29:11 | Book is 100% recyclable |

| 0:30:19 | Funny story about someone with the same last name |

| 0:31:13 | Vicki's recommendation to attend her speaking events |

| 0:32:30 | Conclusion and recommendations for other packaging podcasts |

What a joy to have Wyatt Russell and Rich Peete from Lake Hour on the podcast.

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About The Guest(s):

* Wyatt Russell is an actor and co-founder of Lake Hour.

* Rich Peete is a producer and co-founder of Lake Hour.

Summary: Wyatt Russell and Rich Peete, co-founders of Lake Hour, discuss their journey in creating their brand of canned cocktails. They talk about the inspiration behind Lake Hour, the importance of both the packaging design and the taste of the product, and the challenges they faced in bringing their vision to life. They also touch on the nostalgic and authentic feel of their brand and the personal connection they have to the product.

Key Takeaways:

* Lake Hour was inspired by the founders' love for lake culture and their desire to create a canned cocktail that tasted good and looked great.

* The packaging design of Lake Hour is nostalgic and authentic, evoking a sense of Americana and connecting with consumers on an emotional level.

* Lake Hour's focus on both the taste and the design of their product sets them apart from other canned cocktails on the market.

* The founders took a hands-on approach to every aspect of the business, from the design to the production, to ensure that their vision was realized.

Quotes:

* "We wanted to make a drink that tasted pretty good but looked incredible." - Wyatt Russell

* "Lake Hour is about pushing the idea of doing things together in real life." - Wyatt Russell

* "The packaging has to reflect the taste in a way. It's like the story has to all work and fit together." - Wyatt Russell

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Podcast Show Notes

Guest: Luke Frazier, CEO of Parable brand and host of the Promised Brand podcast. With a background in marketing and psychology, Luke helps businesses create consistent brand messaging and storytelling. He is passionate about helping companies align their values and beliefs with their brand identity.

Summary: In this episode, Adam Peek interviews Luke Frazier, the CEO of Parable brand and host of the Promised Brand podcast. Luke shares his journey from running a mental health nonprofit to starting his own branding company. He discusses the importance of consistent brand messaging and how it empowers employees to make decisions. Luke also emphasizes the need for a brand operating system to guide decision-making and ensure a consistent customer experience.

Key Takeaways:

* Consistent brand messaging is crucial for creating a strong brand identity and customer experience.

* Employees should be empowered to make decisions based on the company's brand values and beliefs.

* A brand operating system helps guide decision-making and ensures consistency in the customer experience.

Memorable Quotes:

* "We've established brand values, we've established who we are as a company. Our employees should feel empowered to make the right decision based on the brand of the company." - Luke Frazier

* "A brand operating system is an accurate operating system of how people within the company should make decisions so that our customers' gut feeling of us is consistent every time." - Luke Frazier

This episode is a deep dive into the world of branding, emphasizing the significance of consistent messaging, employee empowerment, and the implementation of a brand operating system for ensuring a harmonized customer experience. Luke Frazier's insights provide valuable guidance for businesses looking to strengthen their brand identity and storytelling.

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Packaging Is Awesome with Adam Peek is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

About The Guest(s):

Roger Pielke Jr. is a professor of environmental studies at CU Boulder and has been involved in climate science for several decades. He has a PhD in political science and has worked on various aspects of the climate change issue. Pielke Jr. grew up in Fort Collins, Colorado and has a deep understanding of the challenges and complexities of climate policy.

Summary:

Roger Pielke Jr. discusses the current state of climate change and the challenges of decarbonization. He explains that carbon dioxide emissions from the burning of fossil fuels are the primary driver of climate change and that reducing reliance on coal is a key step in decarbonization. Pielke Jr. also discusses the importance of technological innovation and policy changes in achieving decarbonization goals. He emphasizes the need for realistic and nuanced discussions about climate change and the importance of focusing on the most effective strategies for reducing emissions.

Key Takeaways:

* Carbon dioxide emissions from the burning of fossil fuels are the primary driver of climate change.

* Reducing reliance on coal is a key step in decarbonization.

* Technological innovation and policy changes are crucial for achieving decarbonization goals.

* Nuanced and realistic discussions about climate change are necessary for effective action.

Quotes:

* "The challenge is actually doing something about climate change because we've had all these meetings and there's 100,000 plus people at a meeting and the curve on greenhouse gas emissions and carbon dioxide in particular, hasn't turned over yet."

* "The reality is that it may take a while, but good science almost always wins out over outdated or flawed science."

* "The world is grappling with a resetting of expectations, and it's a challenge because the climate community has operated for so long under the assumptions of this very extreme scenario that resetting how we think around a more moderate scenario has some challenges."

* "The most carbon-intensive fuel and the easiest one to address is coal. Without a doubt, it's the most carbon-intensive fuel and the easiest one."

* "The single most important thing that any of us can do, including people in industry, is to advocate for policies that move the world from burning fossil fuels to getting alternative low or no carbon sources of energy."

Links:

* Roger Pielke Jr. on Substack

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About The Guest(s):

Krzysztof Krajewski, also known as KK, is the Chief Sustainability and Innovation Officer at RDM Group in Milan, Italy. With a background in plastics processing and packaging, Krzysztof has over 16 years of experience in the industry. He has worked for major CPG players like Reckitt Benckiser, where he was responsible for packaging teams in the East Asia region. Krzysztof is passionate about sustainability and is focused on finding innovative solutions for the packaging industry.

Summary:

Krzysztof Krajewski, Chief Sustainability and Innovation Officer at RDM Group, joins the podcast to discuss the company's focus on producing post-consumer and post-industrial recycled paperboard. He explains how RDM Group is able to provide high-quality, sustainable packaging materials that meet the demands of brands. Krzysztof emphasizes the importance of balancing recycled and virgin fibers in order to maintain the same value proposition in the circular economy. He also highlights the need for better communication and collaboration between the front end and back end of the packaging value chain.

Key Takeaways:

* RDM Group produces coated boards made from 95% to 100% recycled fibers, providing high-quality packaging materials.

* Balancing recycled and virgin fibers is crucial for maintaining the same value proposition in the circular economy.

* Communication and collaboration between the front end and back end of the packaging value chain need improvement.

* The use of recycled paperboard can be expanded to various industries, including cosmetics and luxury packaging.

Quotes:

* "You always need a fresh feeding of Virgin because if you focus only on recycled feedstock, then suddenly you will cease to exist because it needs the Virgin." - Krzysztof Krajewski

* "In the circular economy, you really need to maintain the same value proposition of your material." - Krzysztof Krajewski

* "We need to have a holistic overview on both [recycled and virgin fibers] rather than having two industries fighting with each other." - Krzysztof Krajewski

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Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Not a paid member?

LINKS!

Craig Letton LinkedIn

MRM Global Job Page

Specright Summit

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…

Not a paid member?

LINKS!

Bucked Up Site

Specright Summit

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

About The Guest(s): Ryan Gardner is the co-founder and CEO of Bucked Up, a supplement company based in Utah. He and his twin brother, Jeff, started the company after realizing that their passion for driving traffic and generating leads could be applied to the health and wellness industry. They have since built Bucked Up into a successful brand known for its innovative products and unique packaging.

Summary: Ryan Gardner, co-founder and CEO of Bucked Up, shares the story of how he and his twin brother started the supplement company. Born and raised on a farm in Utah, Ryan and Jeff initially worked in lead generation before venturing into the health and wellness industry. They found success with their first product, L-Arginine Plus, and later expanded their product line to include Deer Antler Spray and Bucked Up, a pre-workout supplement. Ryan discusses the importance of packaging in making a strong first impression and shares the challenges they faced with their energy drink launch. He also highlights the success of their Buckshot packaging, which won a Consumer Convenient Packaging Award.

Key Takeaways:

* Bucked Up started as a lead generation business before transitioning into the health and wellness industry.

* The company's success is attributed to its innovative products and unique packaging.

* Packaging plays a crucial role in making a strong first impression and attracting customers.

* Bucked Up's energy drink launch faced challenges due to taste issues, but they were able to overcome them and achieve success.

* The Buckshot packaging, designed to resemble a shotgun shell, has been highly effective in standing out on store shelves.

Quotes:

* "We want to make sure our packaging looks different and innovative to grab people's attention." - Ryan Gardner

* "Packaging is the first impression, so we want it to look unique and make people want to pick it up." - Ryan Gardner

* "The Buckshot packaging stands out on store shelves and has helped us compete with Five Hour Energy." - Ryan Gardner

Not a paid member?

LINKS!

Drink Plink! - use code adampeek

Specright Summit

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Show notes from Deciphr.ai

About The Guest(s):

Luke Montgomery-Smith is the co-founder of Plink, a beverage brand that offers effervescent tablets as a sustainable alternative to traditional bottled drinks. Luke has a background in the beverage industry, having previously founded a kombucha brand in the UK. He is passionate about reducing CO2 emissions and single-use plastic packaging in the beverage industry.

Summary:

Luke Montgomery-Smith, co-founder of Plink, joins Adam Peek on the People of Packaging Podcast to discuss the journey of starting a business during the pandemic and the innovative packaging solutions they have developed for their effervescent tablets. Plink offers a sustainable alternative to traditional bottled drinks, with 99% less packaging and 98% fewer CO2 emissions. Luke shares the challenges they faced in finding packaging that met their sustainability goals and the importance of creating a differentiated brand experience. He also highlights the rise of reusable water bottles and the need for more free-access water points.

Key Takeaways:

* Plink offers effervescent tablets as a sustainable alternative to traditional bottled drinks, with 99% less packaging and 98% fewer CO2 emissions.

* Effervescent tablets are highly volatile and require packaging with high barrier properties to water vapor and oxygen transmission.

* Plink faced challenges in finding contract manufacturers willing to move away from plastic tubes, which are commonly used for effervescent tablets.

* The packaging industry is still a few years away from finding non-plastic alternatives with the necessary barrier properties for effervescent tablets.

* Plink's packaging is made of aluminum foil with a plastic liner, which is currently recyclable in Europe but not in the US.

Quotes:

* "It's a bath bomb you can drink. It's called Plink. It's radically low carbon because there's no water. It's sold by subscription." - Adam Peek

* "Not all water tastes the same. Some water has different chlorine levels or different ways to make the water cleaner. But because water is quite a plain flavor, it doesn't take much to mask that." - Luke Montgomery-Smith

* "We were trying to create a new beverage moment with an existing technology." - Luke Montgomery-Smith

* "The packaging is an essential part of the product. It's about brand messaging and appeal." - Luke Montgomery-Smith

Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…

Not a paid member?

LINKS!

Daphna's LinkedIn page

Specright Summit

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Here’s what AI thinks we discussed:

About The Guest(s): Daphna Nissenbaum is the CEO and co-founder of TIPA, a company that specializes in compostable packaging solutions. With a background in software engineering and experience in various industries, Daphna recognized the need for sustainable packaging and developed a technology that emulates nature's way of packaging food. She is passionate about solving the problem of plastic waste and has successfully launched compostable flexible packaging solutions in multiple continents.

Summary: Daphna Nissenbaum, CEO and co-founder of TIPA, shares her journey of developing compostable packaging solutions. As a software engineer, she recognized the need for sustainable packaging and drew inspiration from nature's way of packaging food. TIPA focuses on solving the end-of-life problem of packages by creating compostable packaging that decomposes within six months. The company has achieved both industrial and home compost certifications and manufactures locally in various continents. TIPA works with converters and brands to provide compostable packaging solutions that are compatible with existing machinery and offer the same barrier properties as traditional plastic.

Key Takeaways:

* Daphna Nissenbaum, CEO of TIPA, developed compostable packaging solutions inspired by nature's way of packaging food.

* TIPA focuses on solving the end-of-life problem of packages by creating compostable packaging that decomposes within six months.

* The company has achieved both industrial and home compost certifications and manufactures locally in various continents.

* TIPA works with converters and brands to provide compostable packaging solutions that are compatible with existing machinery and offer the same barrier properties as traditional plastic.

Quotes:

* "Nature packed oranges, bananas, nuts with compostable packaging that turns into fertilizer after consumption." - Daphna Nissenbaum

* "We focus on solving the end-of-life problem of packages with compostable solutions that decompose within six months." - Daphna Nissenbaum

* "We ensure the brand that we work with the rest of the process from end to end." - Daphna Nissenbaum

Not a paid member?

LINKS!

Dio Cocktails

Specright Summit

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Deciphr didn’t renew my credits so…trying the Substack Transcription service!

Not a paid member?

LINKS!

Hoste Cocktails

Specright Summit

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Deciphr didn’t renew my credits so…trying the Substack Transcription service!

Not a paid member?

LINKS!

Michael McDonald LinkedIn

Specright Summit

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Show notes made by Deciphr.ai…apologies for any errors!

About The Guest(s):

Michael McDonald is a partner at Xhilarate, a design agency based in Philadelphia. He has been working in design for over 30 years and has experience in various design disciplines, including packaging design. Michael is passionate about embracing new technologies, such as AI, to enhance creativity and design processes.

Summary:

Michael McDonald, a partner at Xhilarate, discusses the potential impact of AI on the design industry, specifically in packaging design. He shares his experience of witnessing the evolution of the Internet and how it disrupted the industry in the early 90s. Michael explains how AI, particularly the use of prompt engineering, can enhance the ideation and conceptualization process in design. He emphasizes that AI is a tool that can amplify human creativity rather than restrict it. However, he acknowledges the potential negative implications of AI, such as misinformation and the loss of human control. Michael also highlights the importance of understanding AI's capabilities and limitations to leverage its potential in the design field.

Key Takeaways:

AI, specifically prompt engineering, can enhance the ideation and conceptualization process in design.

AI is a tool that amplifies human creativity rather than restricts it.

Understanding the capabilities and limitations of AI is crucial to leverage its potential in the design field.

Quotes:

"This might be the last thing I see in my lifetime to be life-changing from a creativity standpoint, from a job perspective."

"It's another tool. But I can tell you right now, I just created a movie script the other day. I'm coming with a childhood idea I had. I don't give out any information. I don't want no one stealing my idea because it's priceless. That's what I think in my head."

"It's another tool. It's like using Adobe Illustrator. You're using whether it's Leonardo AI or Mid Journey, etc. It's another tool."

"The AI is using your input, my input, billions of people around the world and putting them all together. So you're basically getting everyone's thought process put into it."

Not a paid member?

LINKS!

Alison Cayne LinkedIn

Haven’s Kitchen Recipes

Haven’s Kitchen IG

Haven’s Kitchen Pinterest

Specright Summit

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Show notes made by Deciphr.ai…apologies for any errors!

About The Guest(s): Alison Cayne is the founder of Haven's Kitchen, a cooking school turned CPG company that specializes in creating delicious sauces and condiments. With a background in urban planning and a passion for cooking, Alison started Haven's Kitchen to teach people how to cook and enjoy meals at home. She is also the author of a critically acclaimed cookbook.

Summary: Alison Cayne, founder of Haven's Kitchen, joins Adam Peek on the podcast to discuss the origin story of her company and the power of their packaging. Alison shares how her passion for cooking and interest in food systems led her to start a cooking school, which eventually evolved into a CPG company. She explains that sauces are the key to making meals more exciting and enjoyable, and that Haven's Kitchen's sauces are designed to save time and energy for home cooks. Alison also discusses the decision to use pouches for packaging, highlighting the sustainability benefits and the aesthetic appeal of the pouches. She emphasizes the importance of creating a beautiful and fulfilling cooking experience for customers.

Key Takeaways:

* Haven's Kitchen sauces are designed to make cooking more enjoyable and creative for home cooks.

* Pouches are a sustainable and visually appealing packaging option for Haven's Kitchen sauces.

* The sauces are a key differentiator for Haven's Kitchen and have helped build brand recognition.

* The company is focused on providing high-quality ingredients and a positive cooking experience for customers.

Quotes:

* "Sauce makes the meal… It brings you flavor, it gives you something new and different." - Alison Cayne

* "Cooking can be beautiful… It is safe haven, it is romantic, it's a sanctuary." - Alison Cayne

* "The more people that cook at home, the better… It's good for you, it's good for your community, it's good for the environment." - Alison Cayne

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Show notes made by Deciphr.ai…apologies for any errors!

About The Guest(s):

* Adam Peek is a speaker and consultant in the label industry. He is passionate about helping young people get involved in the industry and shares his insights on social media platforms like LinkedIn.

Summary: Adam Peek recaps the second day of the TLMI annual meeting. He highlights the sessions he attended, including Brian Vandewater's talk on the eight wastes in manufacturing and processing. Adam also discusses Matthew Reddington's presentation on why RFPs don't work in the packaging industry. He shares observations about the packaging market and his own session with the label leaders of tomorrow. Adam concludes by mentioning the upcoming awards event and his travel plans to Atlanta for Printing United.

Key Takeaways:

* Brian Vandewater discussed the eight wastes in manufacturing and processing, including overproduction, transportation, inventory waiting, over processing, rework, motion, and intellect.

* Matthew Reddington explained why RFPs are rarely realized in the packaging industry and suggested that working with group buying groups is a more sustainable way to save money.

* Observations in the packaging market include extended producer responsibility, void fill laws, mill closures, sustainability, mergers, and Uline's significant market share in packaging distribution.

Quotes:

* "The eight waste that Brian talked about was overproduction, transportation, inventory waiting, processing, over processing, rework, motion, and intellect." - Adam Peek

* "RFPs are requests for pricing, but we don't actually have to really honor that pricing." - Adam Peek

* "Working with group buying groups is actually a more sustainable way to save money." - Adam Peek

* "Uline has captured over 10% of the market share in packaging distribution." - Adam Peek

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Show notes made by Deciphr.ai…apologies for any errors!

About The Guest(s):

Adam Peek is a speaker, consultant, and host of the podcast "The People of Packaging Podcast." He has extensive experience in the label industry and is a member of TLMI (Tag and Label Manufacturers Institute). Adam is known for his expertise in sustainability and is passionate about helping businesses in the label industry thrive.

Summary:

Adam Peek provides an update from the TLMI event at The Broadmoor in Colorado Springs. He highlights the tight-knit community in the label industry and the value of attending TLMI events. Adam shares his experience at the mixer and mentions some of the people he connected with. He then discusses the presentations from the first day, including an economist's talk on economics and economic policy, a presentation on merger and acquisition activity in the label and packaging space, and a discussion on extended producer responsibility (EPR) laws in Colorado. Adam emphasizes the importance of staying informed about EPR laws and highlights the consumer advocacy portion of Colorado's EPR legislation. He also mentions his plans for the rest of the event, including conducting short interviews with industry professionals.

Key Takeaways:

* TLMI events provide valuable networking opportunities for the label industry.

* Alan Beaulieu from ITR economics provides valuable insights on economics and economic policy.

* Merger and acquisition activity in the label and packaging space has returned to normal levels after a spike in 2020-2022.

* Colorado is enacting EPR laws, and businesses need to stay informed about the regulations.

* Colorado's EPR legislation includes a consumer advocacy portion to prevent passing on costs to consumers.

Quotes:

* "The label industry is a tight-knit group of people, and TLMI events bring us together." - Adam Peek

* "Alan Beaulieu's presentation on economics and economic policy was incredibly valuable." - Adam Peek

* "Merger and acquisition activity in the label and packaging space has returned to normal levels." - Adam Peek

* "Colorado's EPR laws include a consumer advocacy portion to prevent passing on costs to consumers." - Adam Peek

Specright Summit

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Show notes made by Deciphr.ai…apologies for any errors!

About The Guest(s):

* Kevin Wyss: Kevin Wyss is a PhD graduate from Rice University in Chemistry. He specializes in nanomaterials and is passionate about clean energy and sustainability. He has developed a groundbreaking process to convert waste materials into graphene, a valuable supermaterial, and clean hydrogen.

* Phil Clark: Phil Clark is the founder of Omits, a company that uses artificial intelligence and neural networks to help navigate codes and standards. He has a background in hydrogen safety and is a hydrogen safety guru. Phil is also a lead trainer for the National Fire Protection Association (NFPA) and has formed a partnership with the Center for Hydrogen Safety.

Summary:

Kevin Wyss, a PhD graduate from Rice University, has developed a process to convert waste materials into graphene, a valuable supermaterial, and clean hydrogen. This process involves ultrafast heating, which breaks down the bonds in plastics and reorganizes them into graphene. The process is scalable and economically viable, as the graphene produced is highly valuable. The clean hydrogen produced can be used as a clean fuel source. The process is more sustainable and cost-effective compared to current methods of producing graphene and hydrogen.

Key Takeaways:

* Kevin Wyss has developed a process to convert waste materials into graphene and clean hydrogen.

* The process involves ultrafast heating, which breaks down the bonds in plastics and reorganizes them into graphene.

* The graphene produced is highly valuable and can be used to strengthen and lighten materials such as concrete and polymers.

* The clean hydrogen produced can be used as a clean fuel source and has various applications, including ammonia production.

* The process is scalable and economically viable, making it a sustainable solution for waste management and clean energy production.

Quotes:

* "We can convert waste materials into this supermaterial graphene." - Kevin Wyss

* "We're making this clean fuel from waste plastic for free just by selling our graphene." - Kevin Wyss

* "The graphene produced outperformed their current graphene in their polymers." - Kevin Wyss

* "We're able to convert waste materials into a high-value graphene supermaterial." - Kevin Wyss

* "We're making this clean fuel from waste plastic for free just by selling our graphene." - Kevin Wyss

Bro Dough Cookie Club

Specright Summit

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Show notes made by Deciphr.ai…apologies for any errors!

About The Guest(s):

Erica Rankin is the founder and chief everything officer of Bro Dough, a company that specializes in making functional protein snacks. She started experimenting with recipes for edible cookie dough protein bites after getting immersed in the fitness industry. Erica launched Bro Dough in 2019 and has since built a strong social media following by sharing her entrepreneurial journey and providing authentic insights into the challenges of running a business.

Summary:

Erica Rankin, founder of Bro dough, joins Adam Peek to discuss her journey in building a successful CPG brand. Erica shares how she transitioned from selling tubs of edible cookie dough protein bites to single-serve cookie dough bites in flow wrappers. The new packaging format has allowed for easier scaling, better consumer experience, and improved cost efficiency. Erica also offers valuable advice for small business owners in the packaging industry, emphasizing the importance of buying for need rather than price per unit.

Key Takeaways:

* Erica transitioned from selling tubs of edible cookie dough protein bites to single-serve cookie dough bites in flow wrappers for easier scaling and better consumer experience.

* The new packaging format has improved cost efficiency and reduced operational challenges associated with manual labor.

* Small business owners should consider buying packaging based on their actual needs rather than focusing solely on price per unit.

Quotes:

* "I had to get labels put on them. So I ordered 20,000 with labels instead of 100,000 printed, right? And they were manually labeled, these 20,000 containers." - Erica Rankin

* "A lot of startup founders get pitched more than they need and they run into this, like, oh, what should I do? What should I do? Should I order less or should I order more?" - Erica Rankin

*

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Show notes made by Deciphr.ai…apologies for any errors!

About The Guest(s): Lauren Hodges is a creative director at Chobani, a leading Greek yogurt brand. With a background in design and a passion for food and beverage, Lauren brings a unique perspective to her role at Chobani. She has been with the company for four years and has played a key role in the brand's packaging design and creative direction.

Summary: Lauren Hodges, creative director at Chobani, joins Adam Peek and Evelio Mattos on the People of Packaging and Packaging Unboxed podcasts to discuss the innovative packaging design of Chobani Flip's limited edition Halloween packaging. The packaging features spooky illustrations by artist John McNair and an augmented reality (AR) experience that allows consumers to go trick-or-treating virtually. Lauren explains the inspiration behind the design, the importance of limited edition packaging, and how Chobani maintains a consistent brand voice across its various product lines.

Key Takeaways:

* Chobani's limited edition Halloween packaging aims to surprise and delight consumers, creating a sense of fun and playfulness.

* Limited edition packaging can drive sales by creating a sense of urgency and collectability.

* Chobani's packaging design draws inspiration from gallery-level artists and editorial design, infusing a sense of craft and storytelling into the brand.

* Packaging plays a crucial role in conveying trust and building brand loyalty, as consumers rely on packaging to identify and trust the product inside.

Quotes:

* "Limited edition packaging is like limited edition food. You can only have it for a short period of time. It's your pumpkin spice latte in September." - Lauren Hodges

* "There's beauty in mistakes, and once you're folding in this four-color work, any registration that's off can actually be kind of impressive." - Lauren Hodges

* "Packaging does a great job of conveying trust. It's that one little label that somebody had removed at some point, and you're like, 'I don't want to open this. I don't know what it is.'" - Adam Peek

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Show notes made by Deciphr.ai…apologies for any errors!

About The Guest(s): Jason Burke is the founder of The New Primal and Noble Made. He started his entrepreneurial journey by running a lawn business in high school and later worked in financial services. After his parents were diagnosed with chronic illnesses attributed to diet and lifestyle, he became interested in food and its impact on health. This led him to start making homemade beef jerky as a healthy snack, which eventually turned into a business. Today, The New Primal offers a range of low-sugar pantry staples, protein snacks, sauces, and condiments made with real food ingredients.

Summary: Jason Burke, founder of The New Primal and Noble Made, shares his journey from starting a lawn business in high school to building a successful food brand. He discusses the importance of disrupting the broken and toxic food system by offering healthier alternatives. Jason also talks about the challenges of scaling up production and navigating USDA regulations on packaging. He emphasizes the need for consumers to vote with their dollars and support brands that prioritize sustainability and clean label ingredients. Jason believes that collaboration and innovation in domestic production can lead to positive changes in the packaging industry.

Key Takeaways:

* Jason's entrepreneurial spirit led him to start a lawn business in high school and later venture into the food industry.

* The New Primal aims to disrupt the broken and toxic food system by offering low-sugar pantry staples and protein snacks made with real food ingredients.

* Scaling up production required outsourcing manufacturing to leverage economies of scale and focus on brand building.

* USDA regulations on packaging posed challenges, but collaboration with packaging suppliers and engineers helped find suitable solutions.

* The cost and performance of sustainable packaging materials remain a barrier, but consumer demand and voting with dollars can drive change.

* Jason believes that more domestic production and hands-on collaboration in the packaging industry can lead to better outcomes.

Quotes:

* "We make low-sugar pantry staples and protein snacks that still taste good made with real food ingredients, but we do that in order to disrupt a broken and toxic food system." - Jason Burke

* "The only way to fight that battle is to offer consumers something different and do my very best to educate people on why it's better and let people vote with their dollars." - Jason Burke

* "If packaging does not protect the product, if it's unable to sustain a product from manufacturing point to consumption point, especially if it's food, then it is not by definition sustainable." - Adam Peek

* "I think if there were an opportunity to do more on-the-fly collaboration, more print approvals, things like that, that would be better." - Jason Burke

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

Want to buy labels or folding cartons from Meyers? Let's connect up!

Show notes made by Deciphr.ai…apologies for any errors!

About The Guest(s): Alex Cree is the co-founder of Baozza, a company that specializes in creating unique and delicious bao buns filled with pizza toppings. With a background in finance and a passion for food, Alex and his partner started Baozza in China and have since expanded to the United States. They have successfully raised funding, secured partnerships with major retailers, and are continuously growing their brand.

Summary: Alex Cree, co-founder of Baozza, shares the story behind their unique product and the journey of bringing it to market. Baozza is a fusion of Chinese bao buns and pizza, creating a delicious and innovative snack. Alex discusses how the idea for Baozza came about, their initial plans for the Chinese market, and the challenges they faced in sourcing packaging and manufacturing. He also shares their experience of securing funding from Mark Cuban and the impact of the COVID-19 pandemic on their business. Despite the setbacks, Baozza has found success in the US market and continues to expand its retail presence.

Key Takeaways:

* Baozza is a fusion of Chinese bao buns and pizza, creating a unique and delicious snack.

* The idea for Baozza came about when Alex scraped pizza toppings into a Chinese steamed bun and loved the combination of flavors and textures.

* Baozza started as a small pop-up concept in China and eventually expanded to a fully branded flagship store.

* The packaging for Baozza was a challenge, as they had to find a way to package the buns in a microwave-safe and steamable format.

* Baozza secured funding from Mark Cuban and used the investment to further develop their product and expand their retail presence.

* The COVID-19 pandemic had a significant impact on Baozza's business, but they were able to pivot to online sales and focus on their CPG line.

Quotes:

* "Pizza, baozhi. You could call it a baozza, right?" - Alex Cree

* "We wanted to be a little bit like an Auntie Anne's or a Cinnabon." - Alex Cree

* "Most bao in China is kind of extreme commodity, right? It's extremely inexpensive." - Alex Cree

* "We realized if this concept was going to take off, we were going to need a cold chain." - Alex Cree

* "We were never going to import food from China. That was a non-starter." - Alex Cree

* "The packaging is really the direction of this packaging has been really instrumental to then how we've sourced it and how we've gone about it." - Alex Cree

Timestamp Summary 0:00:02 Introduction and how they met on Twitter 0:02:01 Alex Cree's background and the inspiration for Baoza 0:07:11 The concept of Baoza and the fusion of pizza and bao 0:08:30 The challenges of introducing pizza by the slice in China 0:10:48 The early stages of Baoza, including pop-ups and ghost kitchens 0:12:10 Mark Cuban's involvement in Baoza and how they connected [0:13:26] Mark Cuban's associate visits the Ghost Kitchen in Beijing. [0:14:27] The need for a cold chain and factory-made buns. [0:15:45] Mark Cuban's associate learns about the CPG line. [0:16:18] Mark Cuban invests in Bowser. [0:17:20] Opening of the flagship store in Shanghai and franchising. [0:18:15] COVID-19 impacts the retail business. [0:19:38] Focus shifts to online sales and CPG line. [0:20:56] Expansion to the US market. [0:21:26] Challenges in the Chinese market. [0:23:12] Packaging considerations and finding suppliers in the US. [0:26:25] Introduction to the packaging of Bowser's microwaveable bags [0:27:06] Inability to duplicate the packaging process in the US [0:28:16] Plan to import packaging from China disrupted by COVID-19 [0:28:45] Higher cost of packaging in California due to COVID-19 [0:30:02] Transition from hand-sealed bags to flow wrap packaging [0:30:39] Difficulty in sourcing packaging technology during the pandemic [0:31:44] Use of non-hermetically sealed packaging during the pandemic [0:34:03] Challenges of aligning packaging with copacker equipment [0:35:36] Where to buy Bowser products [0:36:27] Contact information for Alex at Bowser

Keywords:

People of Packaging podcast, Alex Cree, Baozza, peanut butter in a pretzel, Twitter, LinkedIn, TikTok, co-founder, Beijing, China, finance, Mexican restaurants, QMex Bar and Grill, pizza, baozhi, fast casual, quick serve retail, retail experience, pizza fusion, pizza by the slice, ghost kitchen, Hu Tongs, franchisee, Mark Cuban, CPG line, frozen two packs, frozen four packs, Sprouts, Harmons, packaging, carton, hermetic sealing, copacking, SBS board, flow wrap, microperf, Taiwan, COVID-19, North American source, packing lines, store locator, Kroger, Target, Whole Foods, independent chains, unboxing video, steaming, review

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

SupplyCaddy.com

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

SupplyCaddy is welcomed on as the latest packaging podcast sponsor! SupplyCaddy is a leading global manufacturer and supplier of packaging and disposables for the foodservice industry. With headquarters in Miami, Florida, and manufacturing facilities in North America and Europe, SupplyCaddy is able to provide high-quality, affordable products for restaurants, chains, and foodservice brands globally. For more information, visit SupplyCaddy.com.

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Show notes by Deciphr.ai

About The Guest(s):

* Laura Fody: Chief Marketing Officer at SpecRight.

Summary:

Laura Foti, the Chief Marketing Officer at SpecRight, joins the Packaging Podcast Extravaganza Show to discuss the importance of data and specification management in the packaging industry. The conversation highlights the need for transparency and collaboration in sharing packaging data, especially in the context of sustainability regulations. The SpecRight network is introduced as a solution that allows suppliers to digitize and share data with their customers, creating a single source of truth for accurate and traceable information. The discussion also touches on the challenges of talent shortage and the role of technology in bridging the gap. The episode concludes with a mention of the newly launched SpecRight versus SpecWrong video, which illustrates the benefits of specification management.

Key Takeaways:

* The SpecRight network enables suppliers to share data with customers digitally, providing a competitive advantage in compliance with sustainability regulations.

* Transparency in sharing packaging data can lead to trust-building and stronger customer relationships.

* The SpecRight network allows customers to search for specifications across different suppliers, expanding their catalog of options.

* The importance of data and specification management is driven by sustainability regulations and the need for compliance.

* The SpecRight network accelerates innovation and collaboration across the packaging value chain.

Quotes:

* "Sustainable packaging can be as strong and as good or even sometimes better than the old versions." - Evelio Matos

* "The awareness of the problem [of scattered spec data] is elevating the role of organizations." - Cory Connors

* "The more transparent you are as a supplier, the more profit you can make." - Adam Peek

* "The regulations are driving the need for sharing packaging data efficiently." - Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

SupplyCaddy.com

Buy Packaging Peeks Kids book

Sponsor information!

If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!

SupplyCaddy is welcomed on as the latest packaging podcast sponsor! SupplyCaddy is a leading global manufacturer and supplier of packaging and disposables for the foodservice industry. With headquarters in Miami, Florida, and manufacturing facilities in North America and Europe, SupplyCaddy is able to provide high-quality, affordable products for restaurants, chains, and foodservice brands globally. For more information, visit SupplyCaddy.com.

Want to buy labels or folding cartons from Meyers? Let's connect up!

Show notes by Deciphr.ai…apologies for any errors!

About The Guest(s): Josh Becker is the Bakery and Confection Segment Manager for Harpak-Ulma, a provider of primary packaging solutions. With a background in engineering and experience in various roles within the packaging industry, Josh is responsible for growing Harpak-Ulma's footprint in the bakery and confectionery segments.

Summary: Josh Becker, the Bakery and Confection Segment Manager for Harpak-Ulma, discusses the role of packaging equipment in sustainability efforts. He emphasizes the importance of considering the entire supply chain and reducing waste at every step. Josh also highlights the need for early involvement of equipment manufacturers in sustainability initiatives to ensure compatibility with new packaging materials. He shares examples of sustainable features in Harpak-Ulma's equipment, such as a vertical bagger with a "tight bag" feature that reduces air in the package, allowing for more efficient shipping and reduced waste. Josh concludes by discussing the challenges of balancing sustainability with consumer demands for variety and attractive packaging.

Key Takeaways:

* Packaging equipment plays a crucial role in sustainability efforts by reducing waste and increasing efficiency.

* Early involvement of equipment manufacturers is essential to ensure compatibility with new packaging materials.

* Sustainability should be approached holistically, considering the entire supply chain and reducing waste at every step.

* Balancing sustainability with consumer demands for variety and attractive packaging is a challenge in the industry.

Quotes:

* "No manufacturer today wants to run less products tomorrow to be more sustainable. They want to run more products and be sustainable."

* "If you can create less waste at every step in your process, you're going to be more sustainable."

* "No one wants an empty shelf, but a lot of times an empty shelf might mean less waste."

* "Sustainability might be on the attractiveness of the package to drive more consumers for the product."

TED Talks

Social by Matthew Lieberman book